Shows
The One About CareersMeet Melissa: Brand Marketing ManagerOn this episode, we'll meet Melissa Macfarlane Heidmiller, a Brand Marketing Manager.We thought she meant brand marketing as in, marketing shoes. She means brand marketing like marketing businesses. It's her job to make sure that organizations look attractive to potential employees.The industry has only been around since the 80s, and it's been in Canada for maybe 10 years.Here are a few things we chatted about:The miraculous thing that is visiting career counsellors after high schoolBuilding a career that is a combination of working for others and working for yourselfThe...
2025-05-2218 min
The Employee Advocacy & Influence PodcastProcore’s Melissa Heidmiller: Getting Internal Buy-In for AdvocacyIn this episode, Melissa Heidmiller from Procore discusses the evolution of their employee advocacy program. From switching advocacy tools to starting onboarding again, she outlines the strategies that have led to measurable results.Learn how Procore utilized its new employee advocacy platform and how it's connected advocacy to personal and professional development, encouraging employees to be active advocates on LinkedIn and beyond. Melissa also shares success stories, including how its annual conference, Groundbreak, drove massive engagement on social media, surpassing past years' results.Key Topics Discussed:Building and scaling employee advocacy at Procore
2025-04-2334 min
Atlantic Construction PodcastEpisode 57: Procore TechnologiesAtlantic Construction Podcast - In Association with Procore Technologies https://www.procore.com/en-caOn today's episode we are joined by, Melissa Heidmiller - Sr. Talent Marketing Manager (Procore Technologies). Melissa's two main focus areas with Procore are to support Product & Technology talent acquisition team with talent brand and recruitment marketing efforts & to support Procore's overall talent brand with content creation and amplification.Procore Technologies:Procore Technologies, Inc. provides cloud-based construction software to clients across the globe. Using its award-winning suite of project management tools, hundreds of thousands of registered...
2023-06-1258 min
The Hot Mess to Awesomeness PodcastMAGIC happens when you go beyond the impossible! With Julia Walsh + Melissa HeidmillerEp. 34
When I learned that business partners Julia and Melissa have been best friends since grade 3, I thought for sure there would have been plenty of bumps and roadblocks to talk about in this interview. And what I heard instead (and LOVED), was that their longstanding relationship, built on intuition, ease, compassion and action, fortified their ability to sustain their business through a pandemic (while managing little ones and the anxiety of the unknown)!
They attribute much of their MAGIC to taking advantage of the "pause". And they used the break to reevaluate what they really wanted to be putting o...
2020-10-2241 min