Shows
Smart Talk SeriesBonus: Most Experts Stay Quiet—She Refused with Hussein Al-Baiaty & Melissa Vela-WilliamsonEnjoy a bonus conversation between Melissa and author champion and publishing strategist Hussein Al-Baiaty on the Rising Authors podcast where they discuss how challenging it was for Melissa to "be" the author for her first book, "Smart Talk: Public Relations Essentials All Pros Should Know." And then, what it was like to inspire other Latina leaders to go down that path with her second, "Latinas in Public Relations: Shaping Communications, Communities, and Culture." Thanks to Hussein for having Melissa on her show to talk about her journey! 2025-04-2949 min
Smart Talk SeriesBonus: Most Experts Stay Quiet—She Refused with Hussein Al-Baiaty & Melissa Vela-WilliamsonEnjoy a bonus conversation between Melissa and author champion and publishing strategist Hussein Al-Baiaty on the Rising Authors podcast where they discuss how challenging it was for Melissa to "be" the author for her first book, "Smart Talk: Public Relations Essentials All Pros Should Know." And then, what it was like to inspire other Latina leaders to go down that path with her with with her second, "Latinas in Public Relations: Shaping Communications, Communities, and Culture."Thanks to Hussein for having Melissa on her show to talk about her journey! 2025-04-2949 min
Smart Talk SeriesMeet the Authors of "Latinas in PR": Melissa Monroe and Olga Mayoral WilsonIn today's episode, Melissa introduces two authors from the new anthology, "Latinas in PR", Melissa Monroe and Olga Mayoral Wilson.About Melissa:Melissa Monroe, MA, APR has worked as a journalist for over 15 years and transitioned into PR in 2008. She works in the Marketing & Strategic Communications team at Northwest Vista College and stays busy in her community and with her family. Connect with Melissa on LinkedInAbout Olga:Olga Mayoral Wilson, APR, Fellow PRSA sees herself as a service leader providing service where it may be mostly needed. She was born i...2025-03-1837 min
Smart Talk SeriesMeet the Authors of "Latinas in PR": Melissa Monroe and Olga Mayoral WilsonIn today's episode, Melissa introduces two authors from the new anthology, "Latinas in PR", Melissa Monroe and Olga Mayoral Wilson. About Melissa: Melissa Monroe, MA, APR has worked as a journalist for over 15 years and transitioned into PR in 2008. She works in the Marketing & Strategic Communications team at Northwest Vista College and stays busy in her community and with her family. Connect with Melissa on LinkedIn About Olga: Olga Mayoral Wilson, APR, Fellow PRSA sees herself as a service leader providing service where it may be mostly needed. She was born i...2025-03-1837 min
Smart Talk SeriesThe Story Behind "Latinas in PR"Season premiere! For the first episode of season nine, Melissa reads the introduction from her new anthology, "Latinas in Public Relations: Shaping Communications, Communities, and Culture."Topics covered:- What inspired Melissa to go on this new book journey- The introduction of "Latinas in Public Relations”Resources mentioned: - "Latinas in Public Relations: Shaping Communications, Communities, and Culture"- "Smart Talk: Public Relations Essentials All Pros Should Know"- MVW Communications2025-03-0414 min
Smart Talk SeriesThe Story Behind "Latinas in PR"Season premiere! For the first episode of season nine, Melissa reads the introduction from her new anthology, "Latinas in Public Relations: Shaping Communications, Communities, and Culture." Topics covered: - What inspired Melissa to go on this new book journey - The introduction of "Latinas in Public Relations” Resources mentioned: - "Latinas in Public Relations: Shaping Communications, Communities, and Culture" - "Smart Talk: Public Relations Essentials All Pros Should Know" - MVW Communications2025-03-0414 min
Smart Talk SeriesAvoiding Performative Acknowledgements with Charlene Ostbloom and Angela GonzalezThis season, we've learned that cultural strategy is essential, but approaches can feel hollow and performative without collaboration and authentic engagement with the cultures being recognized. In this season finale, Melissa speaks with Charlene Ostbloom, the founder of Bloom Communications and Angela Gonzalez, the communications manager for Chugachmiut, a tribal consortium. They dig into bridging cultures between business and Native communities, the missteps around Cherokee Barbie, and the incorporation of Native Land Acknowledgements. About Charlene:Charlene Ostbloom, founder of Bloom Communications, is dedicated to bridging cultures between businesses and Alaska Native communities. With decades of experience...2024-10-0835 min
Smart Talk SeriesImplementing Cultural Strategy with Ben Finzel and LaTricia Harper Woods, APRCreating a cultural strategy is not enough. Effectively implementing your strategy is the first step to enacting real change. Listen as Melissa talks with Ben Finzel and LaTricia Harper Woods, APR of The Change Agencies about activating cultural strategy in today's society. About Ben: Ben Finzel is president of RENEWPR, a Washington, DC-based public relations firm. Ben and his team of seven independent PR professionals provide advice, counsel and outreach on strategy, messaging, media and partnerships to clients tackling energy, environmental and equity issues and opportunities. Ben is one of two founders of The Change Agencies...2024-10-0143 min
Smart Talk SeriesImplementing Cultural Strategy with Ben Finzel and LaTricia Harper Woods, APRCreating a cultural strategy is not enough. Effectively implementing your strategy is the first step to enacting real change. Listen as Melissa talks with Ben Finzel and LaTricia Harper Woods, APR of The Change Agencies about activating cultural strategy in today's society.About Ben:Ben Finzel is president of RENEWPR, a Washington, DC-based public relations firm. Ben and his team of seven independent PR professionals provide advice, counsel and outreach on strategy, messaging, media and partnerships to clients tackling energy, environmental and equity issues and opportunities. Ben is one of two founders of The Change Agencies...2024-10-0143 min
Smart Talk SeriesInclusive Insights with Jessica Broome, Ph.D.Sometimes the audiences that are the easiest to reach are not the ones that you need to hear from. In today's episode, Melissa sits with Jessica Broome Ph.D., the founder of Southpaw Insights about what inclusive insights are and how they can benefit every communicator. About Jessica: Dr. Jessica Broome is a survey methodologist and insights professional. She founded Southpaw Insights in 2008 to conduct meaningful, human-centered research that helps organizations make smart decisions and connect with audiences. Southpaw does qualitative and quantitative research to help clients understand what people think, feel, and do. ...2024-09-2434 min
Smart Talk SeriesInclusive Insights with Jessica Broome, Ph.D.Sometimes the audiences that are the easiest to reach are not the ones that you need to hear from. In today's episode, Melissa sits with Jessica Broome Ph.D., the founder of Southpaw Insights about what inclusive insights are and how they can benefit every communicator.About Jessica:Dr. Jessica Broome is a survey methodologist and insights professional. She founded Southpaw Insights in 2008 to conduct meaningful, human-centered research that helps organizations make smart decisions and connect with audiences. Southpaw does qualitative and quantitative research to help clients understand what people think, feel, and do....2024-09-2434 min
Smart Talk SeriesStaying WOKE as a Communications Professional with Gabriel ReyesCulturally relevant communication is powerful, especially when it's created with knowledge, empathy, and solidarity. In this episode, Melissa talks to Gabriel Reyes, the president and founder of Reyes Entertainment about his new book and efforts to inform and educate the industry pros about the need for cultural competence. About Gabriel: Gabriel Reyes is considered one of the pioneers of Hispanic marketing in the Entertainment Industry. He has led Reyes Entertainment, a boutique PR agency based in Hollywood for over two decades. In 2023, Reyes was honored by the Public Relations Society of America L.A. Chapter (PRSA-LA...2024-09-1050 min
Smart Talk SeriesStaying WOKE as a Communications Professional with Gabriel ReyesCulturally relevant communication is powerful, especially when it's created with knowledge, empathy, and solidarity. In this episode, Melissa talks to Gabriel Reyes, the president and founder of Reyes Entertainment about his new book and efforts to inform and educate the industry pros about the need for cultural competence.About Gabriel:Gabriel Reyes is considered one of the pioneers of Hispanic marketing in the Entertainment Industry. He has led Reyes Entertainment, a boutique PR agency based in Hollywood for over two decades. In 2023, Reyes was honored by the Public Relations Society of America L.A. Chapter (PRSA-LA...2024-09-1050 min
Smart Talk SeriesThe Pressures Latinas Face and Leveraging Research with Sahana MukherjeeJoin us this season as we focus on Cultural Strategy! Melissa kicks off Season 8 with Associate Director of Race and Ethnicity Research at Pew Research Center, Sahana Mukherjee. Listen as they discuss the important role research plays when crafting cultural strategy. About Sahana: Sahana Mukherjee is Associate Director of Race and Ethnicity research at Pew Research Center. She is an expert on issues of race relations, culture and identity, and immigration in American and Asian contexts. Sahana has published extensively in academic and non-academic outlets and has received multiple research awards from universities and professional societies...2024-09-0330 min
Smart Talk SeriesThe Pressures Latinas Face and Leveraging Research with Sahana MukherjeeJoin us this season as we focus on Cultural Strategy! Melissa kicks off Season 8 with Associate Director of Race and Ethnicity Research at Pew Research Center, Sahana Mukherjee. Listen as they discuss the important role research plays when crafting cultural strategy.About Sahana:Sahana Mukherjee is Associate Director of Race and Ethnicity research at Pew Research Center. She is an expert on issues of race relations, culture and identity, and immigration in American and Asian contexts. Sahana has published extensively in academic and non-academic outlets and has received multiple research awards from universities and professional societies...2024-09-0330 min
Smart Talk SeriesProducing Your Own Talk Show with Ernie ZunigaSeason finale! Celebrate the end of Season 7 with an insightful discussion between host Melissa Vela-Williamson and Ernie Zuniga the host of "Pickup Lines". Ernie shares about taking the leap from being a TV morning news anchor on traditional media, to developing a self-produced show with a unique format.About Ernie:For almost 18 years, Ernie Zuniga helped to wake up San Antonio area residents bright and early every weekday as the anchor and co-host of FOX San Antonio’s highly-rated morning show, “FOX News First”. Ernie has stayed very busy, trying his hand at podcasting and going 'all-i...2024-05-0739 min
Smart Talk SeriesProducing Your Own Talk Show with Ernie Zuniga2024-05-0739 min
Smart Talk SeriesCreating Content for Niche Audiences with April MonterrosaWhen you see a lack of representation in media, sometimes the best way to address it is to create the type of publication you're craving. In today's episode, Melissa sits down with April Monterrosa, the publisher and editor-in-chief of Live From The Southside Magazine, to talk about creating content for a niche audience and an insider's look into becoming a community influencer.About April:April Monterrosa, a native of San Antonio, Texas, is an entrepreneur, author, speaker, and business mentor. She’s the publisher and editor-in-chief of Live From The Southside Magazine, the first woman-owned publication in...2024-04-3027 min
Smart Talk SeriesCreating Content for Niche Audiences with April Monterrosa2024-04-3027 min
Smart Talk SeriesB2B Communications and Events with Erika BradburyYou don't have to be a subject matter expert to help create an engaging event for professionals in a certain sector. You just have to be an expert at creating events. In this episode, Melissa talks with Erika Bradbury, an editorial and event content strategist about creating successful events and communications for business-to-business (B2B) audiences.About Erika:Erika Bradbury is an editorial and event content strategist. For more than 15 years, she has worked cross-functionally to create and activate B2B content. This has included writing for both print and digital publications, as well as programming...2024-04-2336 min
Smart Talk SeriesB2B Communications and Events with Erika Bradbury2024-04-2336 min
Smart Talk SeriesTrade Journalism with John Elsasser2024-04-1643 min
Smart Talk SeriesTrade Journalism with John ElsasserNo matter what field you're in, there's probably a publication that is created for professionals like you and covers stories that are relevant to your area of work. This is called trade journalism. In today's episode, Melissa is joined by John Elsasser, the editor-in-chief of PRSA's Strategies & Tactics for a discussion about the evolution and importance of trade journalism.About John:John Elsasser is an experienced director of publications with a demonstrated history of working in the public relations and communications profession. He's an accomplished writer and editor with a Bachelor’s Degree in Journalism from Th...2024-04-1643 min
Smart Talk SeriesThe Magic of Authorship with Jacqueline RuizAs PR pros, we excel at helping clients tell their stories, but when it comes to telling our own, we sometimes find it difficult to "land that plane". Melissa talks to Jacqueline Ruiz, a social entrepreneur (and a real-life pilot) about how the magic of hybrid publishing can help you tell your story. Thought about becoming an author? Listen in!About Jacqueline:Jacqueline Ruiz is a visionary social entrepreneur who has created an enterprise of inspiration. With more than 20 years of experience in the marketing/public relations and publishing industry, she has created two successful award-winning...2024-04-0938 min
Smart Talk SeriesThe Magic of Authorship with Jacqueline Ruiz2024-04-0938 min
Smart Talk SeriesOpinion Journalism with Ruben Navarrette Join us this season as we focus on The Future of Mass Communication! Melissa kicks off this season with nationally syndicated columnist, Ruben Navarrette. Listen as they discuss the importance of thought leadership in comms, the role of opinion editorials (op-eds), and how to navigate controversial issues as communicators. About Ruben: Ruben Navarrette is a nationally syndicated columnist with The Washington Post Writers Group, writer of the Navarrette Nation newsletter at Substack, regular contributor to Spectrum News 1 in Los Angeles, a contributor to The Daily Beast (on the left) and Newsmax Magazine (on the right), feature...2024-04-0246 min
Smart Talk SeriesOpinion Journalism with Ruben NavarretteJoin us this season as we focus on The Future of Mass Communication! Melissa kicks off this season with nationally syndicated columnist, Ruben Navarrette. Listen as they discuss the importance of thought leadership in comms, the role of opinion editorials (op-eds), and how to navigate controversial issues as communicators.About Ruben:Ruben Navarrette is a nationally syndicated columnist with The Washington Post Writers Group, writer of the Navarrette Nation newsletter at Substack, regular contributor to Spectrum News 1 in Los Angeles, a contributor to The Daily Beast (on the left) and Newsmax Magazine (on the right), feature...2024-04-0246 min
Smart Talk SeriesTickets on Sale Now: Ethics and Copyright Law in an AI-Excited WorldLearn Copyright Law do's and don'ts of AI from public relations author Melissa Vela-Williamson and media law attorney Alicia Calzada on January 18. Tickets are on sale now!Resources mentioned: - Ethics and Copyright Law in an AI-Excited World- Smart Talk: Public Relations Essentials All Pros Should Know- MVW Communications- PR Pro Gear2023-12-1904 min
Smart Talk SeriesTickets on Sale Now: Ethics and Copyright Law in an AI-Excited WorldLearn Copyright Law do's and don'ts of AI from public relations author Melissa Vela-Williamson and media law attorney Alicia Calzada on January 18. Tickets are on sale now: https://www.eventbrite.com/e/ethics-and-copyright-law-in-an-ai-excited-world-tickets-759697394357?aff=oddtdtcreator. Resources mentioned: Ethics and Copyright Law in an AI-Excited World Smart Talk: Public Relations Essentials All Pros Should Know MVW Communications 2023-12-1904 minSmart Talk SeriesBonus: Creating a Conscious Public Relations Strategy with Shannon Weinstein & Melissa Vela-WilliamsonEnjoy a bonus conversation between Melissa and Shannon Weinstein on the Keep What You Earn! podcast where they discuss creating a conscious public relations strategy. Thanks to Shannon for having Melissa on her show to talk about PR and money matters. Resources mentioned: - Keep What You Earn!- Smart Talk: Public Relations Essentials All Pros Should Know- MVW Communications- PR Pro Gear2023-10-2449 min
Smart Talk SeriesBonus: Creating a Conscious Public Relations Strategy with Shannon Weinstein & Melissa Vela-WilliamsonEnjoy a bonus conversation between Melissa and Shannon Weinstein on the Keep What You Earn! podcast where they discuss creating a conscious public relations strategy. Thanks to Shannon for having Melissa on her show to talk about PR and money matters. Resources mentioned: Keep What You Earn!: https://podcasts.apple.com/us/podcast/keep-what-you-earn/id1580071347 Smart Talk: Public Relations Essentials All Pros Should Know: https://www.mvw360.com/book MVW Communications: https://www.mvw360.com/ PR Pro Gear: https://www.prgearshop.com/ 2023-10-2449 minSmart Talk SeriesTaking Leaps in Your Career with Jennifer R. Hudson, APRMaking the leap from a steady corporate job to the chaos of owning your own business is not easy. In today's episode, Melissa talks to Jennifer R. Hudson, APR about her path to owning her own firm. About Jennifer: Jennifer is a strategic communications advocate, trainer, mentor, consultant and speaker. Her superpowers are helping PR leaders step boldly into their role as a trusted advisor and weeding through the details to ensure an organization’s communications are always focused on the big picture. During her 25-year career in corporate communications, Jennifer has always so...2023-10-1740 minSmart Talk SeriesTaking Leaps in Your Career with Jennifer R. Hudson, APRMaking the leap from a steady corporate job to the chaos of owning your own business is not easy. In today's episode, Melissa talks to Jennifer R. Hudson, APR about her path to owning her own firm.About Jennifer:Jennifer is a strategic communications advocate, trainer, mentor, consultant and speaker. Her superpowers are helping PR leaders step boldly into their role as a trusted advisor and weeding through the details to ensure an organization’s communications are always focused on the big picture. During her 25-year career in corporate communications, Jennifer has always sought to broaden th...2023-10-1740 minSmart Talk SeriesCrisis Communications and TikTok Engagement with Molly McPhersonSocial media is a powerful tool every PR professional needs to know how to use. But what happens when that power gets out of your control and creates a crisis? Today, Melissa discusses the importance of understanding crisis communication in every part of your career evolution with crisis comms and TikTok strategist Molly McPherson. About Molly: Public relations expert Molly McPherson knows how to handle a crisis. Molly served in the external affairs office at the Federal Emergency Management Agency (FEMA) where she introduced the agency's first digital media efforts in response to...2023-10-1026 minSmart Talk SeriesCrisis Communications and TikTok Engagement with Molly McPhersonSocial media is a powerful tool every PR professional needs to know how to use. But what happens when that power gets out of your control and creates a crisis? Today, Melissa discusses the importance of understanding crisis communication in every part of your career evolution with crisis comms and TikTok strategist Molly McPherson.About Molly:Public relations expert Molly McPherson knows how to handle a crisis. Molly served in the external affairs office at the Federal Emergency Management Agency (FEMA) where she introduced the agency's first digital media efforts in response to the public backlash...2023-10-1026 minSmart Talk SeriesUplifting Your Community with Bernice ChaoHow do you make a difference when you see a lack of support for your community? In today's episode, Melissa talks to Bernice Chao, an award-winning creative whose career evolution led her to creating Asians in Advertising and writing a book about visibility. Big thanks to our sponsor Anais Biera Miracle for supporting this season of the podcast! About Bernice: Bernice Chao is an award-winning creative who's worked on campaigns for notable brands like HBO, Google, Chime, and Nissan. As one of the few female Asian American creative leaders in the U...2023-10-0338 minSmart Talk SeriesUplifting Your Community with Bernice ChaoHow do you make a difference when you see a lack of support for your community? In today's episode, Melissa talks to Bernice Chao, an award-winning creative whose career evolution led her to creating Asians in Advertising and writing a book about visibility.About Bernice:Bernice Chao is an award-winning creative who's worked on campaigns for notable brands like HBO, Google, Chime, and Nissan. As one of the few female Asian American creative leaders in the United States, she is helping shape the AANHPI community as the co-founder of the non-profit organization Asians in Advertising and...2023-10-0338 minSmart Talk SeriesCoaching and Consulting with Ken Jacobs, PCC, CPC, ELI-MPIt takes a village to build a career you can be proud of. In this episode, Melissa talks to former PR agency pro turned coach Ken Jacobs about the importance of great coaching and consulting in your career evolution. Big thanks to our sponsor Anais Biera Miracle for supporting this season of the podcast! About Ken: Ken Jacobs is one of the few certified executive coaches who had an initial career in PR agency management and leadership. He helps senior communications executives become more inspired, inspiring, and effective leaders. Ken also helps agencies...2023-09-2643 minSmart Talk SeriesCoaching and Consulting with Ken Jacobs, PCC, CPC, ELI-MPIt takes a village to build a career you can be proud of. In this episode, Melissa talks to former PR agency pro turned coach Ken Jacobs about the importance of great coaching and consulting in your career evolution. Big thanks to our sponsor Anais Biera Miracle for supporting this season of the podcast!About Ken:Ken Jacobs is one of the few certified executive coaches who had an initial career in PR agency management and leadership. He helps senior communications executives become more inspired, inspiring, and effective leaders. Ken also helps agencies reach...2023-09-2643 minSmart Talk SeriesThe Path to Entrepreneurship with Julie LivingstonWhen you start your career, you never know where life will take you. Today's guest, Julie Livingston, embraced the unknown by letting curiosity guide her throughout her career. Listen as she talks with Melissa about her path and how it ultimately led to starting her own firm. Big thanks to our sponsor Anais Biera Miracle for supporting this season of the podcast! About Julie: Julie Livingston is president of WantLeverage Communications, an entrepreneurial PR and LinkedIn marketing consultancy based in New York City. She specializes in turning “under the radar” executives and businesses into...2023-09-1942 minSmart Talk SeriesThe Path to Entrepreneurship with Julie LivingstonWhen you start your career, you never know where life will take you. Today's guest, Julie Livingston, embraced the unknown by letting curiosity guide her throughout her career. Listen as she talks with Melissa about her path and how it ultimately led to starting her own firm. Big thanks to our sponsor Anais Biera Miracle for supporting this season of the podcast!About Julie:Julie Livingston is president of WantLeverage Communications, an entrepreneurial PR and LinkedIn marketing consultancy based in New York City. She specializes in turning “under the radar” executives and businesses into auth...2023-09-1942 minSmart Talk SeriesEvolving Your CareerListen as Melissa kicks off Season Six by asking questions to get you thinking about you how to evolve your career. Join us this season as Melissa talks with experts in various disciplines about their career evolution stories. Big thanks to our sponsor Anais Biera Miracle for supporting this season of the podcast! Topics covered: Career evolution How to determine what you need in a new job or career Using smart talk to enhance your skills Assessing your compatibility with your current role Melissa reflects on the start of her career Acti...2023-09-1219 minSmart Talk SeriesEvolving Your CareerListen as Melissa kicks off Season Six by asking questions to get you thinking about you how to evolve your career. Join us this season as Melissa talks with experts in various disciplines about their career evolution stories. Big thanks to our sponsor Anais Biera Miracle for supporting this season of the podcast!Topics covered: - Career evolution- How to determine what you need in a new job or career- Using smart talk to enhance your skills- Assessing your compatibility with your current role- Melissa reflects...2023-09-1219 minSmart Talk SeriesBonus: Inclusive Communication Musts with Gini Dietrich & Melissa Vela-WilliamsonEnjoy a bonus conversation between Melissa and Gini Dietrich of Spin Sucks about effectively communicating across diverse audiences.Topics covered:- Being conscious of how you communicate- DEI communication musts- Tactics to include in your communications programs- Integrating intersectionality- Habits for more inclusive communication- Q&AActions to take:- Advocate for yourself- Plan with experts when you can- Do your research- Tailor your approach to your audience- If you wouldn't say it with a...2023-04-1152 min
Smart Talk SeriesBonus: Inclusive Communication Musts with Gini Dietrich & Melissa Vela-WilliamsonEnjoy a bonus conversation between Melissa and Gini Dietrich of Spin Sucks about effectively communicating across diverse audiences. Topics covered: - Being conscious of how you communicate - DEI communication musts - Tactics to include in your communications programs - Integrating intersectionality - Habits for more inclusive communication - Q&A Actions to take: - Advocate for yourself - Plan with experts when you can - Do your research - Tailor your approach to your audience 2023-04-1152 minSmart Talk SeriesFrom Journalism to Public Relations with Melissa Monroe-Young, APRSeason finale! Listen in as Melissa wraps up season five by passing the mic to Melissa Monroe-Young, APR to speak on transitioning careers from journalism to public relations.About Melissa:Melissa has worked as a journalist for over 15 years and transitioned into PR in 2008. She works in the Marketing & Strategic Communications team at Northwest Vista College and stays busy in her community and with her family. Topics covered: - Making the transition from journalism to public relations- The benefits of accreditation- Misconceptions about journalists and PR professionals...2023-03-2128 minSmart Talk SeriesFrom Journalism to Public Relations with Melissa Monroe-Young, APRSeason finale! Listen in as Melissa wraps up season five by passing the mic to Melissa Monroe-Young, APR to speak on transitioning careers from journalism to public relations. About Melissa: Melissa has worked as a journalist for over 15 years and transitioned into PR in 2008. She works in the Marketing & Strategic Communications team at Northwest Vista College and stays busy in her community and with her family. Topics covered: - Making the transition from journalism to public relations - The benefits of accreditation - Misconceptions about journalists and PR professionals ...2023-03-2128 min
Smart Talk SeriesRelationships and Being a True Client Counselor with Moon KimIn public relations, relationships are everything. This week, Melissa passes the mic to communications executive, Moon Kim, for advice on creating authentic connections through networking and becoming a true client counselor. Tune in for great tips on building strong relationships in your field. About Moon: Moon Kim is a seasoned communications executive, team leader and strategic counselor who thrives in a fast-paced creative and entrepreneurial environment. She has over 16 years of experience leading corporate communications and brand building campaigns across multiple industries from financial services, fintech, retail, healthcare and wellness to professional services and technology. Her interests...2023-03-1433 minSmart Talk SeriesRelationships and Being a True Client Counselor with Moon KimIn public relations, relationships are everything. This week, Melissa passes the mic to communications executive, Moon Kim, for advice on creating authentic connections through networking and becoming a true client counselor. Tune in for great tips on building strong relationships in your field.About Moon:Moon Kim is a seasoned communications executive, team leader and strategic counselor who thrives in a fast-paced creative and entrepreneurial environment. She has over 16 years of experience leading corporate communications and brand building campaigns across multiple industries from financial services, fintech, retail, healthcare and wellness to professional services and technology. Her...2023-03-1433 minSmart Talk SeriesBecoming a Good PR Source with Vincent T. DavisAs a PR pro, some of the most important relationships you will form are with the media. In this episode, Melissa passes the mic to Vincent T. Davis, a reporter and columist at the San Antonio Express-News, for advice on cultivating beneficial and meaningful relationships with the media.About Vince:Vincent T. Davis is a general assignments reporter and columnist at the San Antonio Express-News. Every Monday morning, he shares intriguing tales of everyday people from across San Antonio in a column titled, “San Antonio Stories.” A 22-year veteran of the Air Force, Davis started at the...2023-03-0723 minSmart Talk SeriesBecoming a Good PR Source with Vincent T. DavisAs a PR pro, some of the most important relationships you will form are with the media. In this episode, Melissa passes the mic to Vincent T. Davis, a reporter and columist at the San Antonio Express-News, for advice on cultivating beneficial and meaningful relationships with the media. About Vince: Vincent T. Davis is a general assignments reporter and columnist at the San Antonio Express-News. Every Monday morning, he shares intriguing tales of everyday people from across San Antonio in a column titled, “San Antonio Stories.” A 22-year veteran of the Air Force, Davis started at t...2023-03-0723 minSmart Talk SeriesPrioritizing Your Health as a PR Pro with Mark MohammadpourPublic relations pros have a lot to worry about in their day-to-day. This means that most of the time, personal well-being falls to the bottom of the list. This week, Melissa passes the mic to Mark Mohammadpour to teach us how to healthfully manage the demands of a career in PR.About Mark:Mark Mohammadpour is the owner and Chief Well-being Officer at Chasing the Sun. After spending his public relations career as an executive at Edelman and Weber Shandwick, and after losing and keeping off 150 pounds over the last decade, Mark founded Chasing the Sun...2023-02-2842 minSmart Talk SeriesPrioritizing Your Health as a PR Pro with Mark Mohammadpour, APRPublic relations pros have a lot to worry about in their day-to-day. This means that most of the time, personal well-being falls to the bottom of the list. This week, Melissa passes the mic to Mark Mohammadpour to teach us how to healthfully manage the demands of a career in PR. About Mark: Mark Mohammadpour is the owner and Chief Well-being Officer at Chasing the Sun. After spending his public relations career as an executive at Edelman and Weber Shandwick, and after losing and keeping off 150 pounds over the last decade, Mark founded Chasing the Sun...2023-02-2842 minSmart Talk SeriesWhy Mentoring Matters with Anais Biera MiracleThis week, Melissa passes the mic to Anais Biera Miracle, the Chief Communications Officer for Southwest Key Programs to give us a masterclass in mentorship, emotional intelligence, and adaptive leadership.About Anais:Anais Biera Miracle is the Chief Communications Officer for Southwest Key Programs, one of the largest, Latino-led nonprofit organizations in the United States. Anais is responsible for providing leadership and strategic vision for the communications department, which oversees strategic communications, crisis communication, social media, media relations, multimedia, and internal communications. Anais has more than 18 years in the field of Public Relations. Topics...2023-02-2130 minSmart Talk SeriesWhy Mentoring Matters with Anais Biera MiracleThis week, Melissa passes the mic to Anais Biera Miracle, the Chief Communications Officer for Southwest Key Programs to give us a masterclass in mentorship, emotional intelligence, and adaptive leadership. About Anais: Anais Biera Miracle is the Chief Communications Officer for Southwest Key Programs, one of the largest, Latino-led nonprofit organizations in the United States. Anais is responsible for providing leadership and strategic vision for the communications department, which oversees strategic communications, crisis communication, social media, media relations, multimedia, and internal communications. Anais has more than 18 years in the field of Public Relations. Topics c...2023-02-2130 minSmart Talk SeriesRepresent and Pass the MicJoin Melissa as she kicks off Season Five by discussing the importance of representation and cultural competency. This season, we're passing the mic by interviewing industry specialists who shared their expertise in Melissa's new book, "Smart Talk: Public Relations Essentials All Pros Should Know". Topics covered: - The importance of representation - Experiencing cultural incompetency - The Invitation Theory- How to #PassTheMicActions to take:- Consider what you represent in your work and through your actions- Think about what makes people similar - Embrace new...2023-02-1417 minSmart Talk SeriesRepresent and Pass the MicJoin Melissa as she kicks off Season Five by discussing the importance of representation and cultural competency. Passing the Mic This season, we're passing the mic by interviewing industry specialists who shared their expertise in Melissa's new book, "Smart Talk: Public Relations Essentials All Pros Should Know". Topics covered: The importance of representation Experiencing cultural incompetency The Invitation Theory How to #PassTheMic Actions to take: Consider what you represent in your work and through your actions Think about what makes people similar Embrace new and different people Practice inclusivity in every...2023-02-1417 minSmart Talk SeriesSmart Talk: Public Relations Essentials All Pros Should KnowSeason finale! For the last episode of season four, Melissa reads the introduction from her book, "Smart Talk: Public Relations Essentials All Pros Should Know."Topics covered: - Recap of the season- Melissa's journey to becoming an author- The introduction of "Smart Talk: Public Relations Essentials All Pros Should Know”Actions to take:- Get yourself a copy of "Smart Talk" today!- Buy a book for someone for you know who's interested in PR!Resources mentioned: - "Smart Talk: Public Relations Essentials All Pros Sh...2022-10-2518 minSmart Talk SeriesSmart Talk: Public Relations Essentials All Pros Should KnowSeason finale! For the last episode of season four, Melissa reads the introduction from her book, "Smart Talk: Public Relations Essentials All Pros Should Know." Topics covered: - Recap of the season - Melissa's journey to becoming an author - The introduction of "Smart Talk: Public Relations Essentials All Pros Should Know Actions to take: - Get yourself a copy of "Smart Talk" today! - Buy a book for someone for you know who's interested in PR! Resources mentioned: - "Smart...2022-10-2518 minSmart Talk SeriesCause Marketing with Sherí BarrosMarketing takes on a lot of definitions, but at its core, it's all about promoting something positive. In this week's episode, Melissa talks to Sherí Barros, Vice President of Global Sports Brand Alliances for the American Cancer Society, about her trailblazing career in cause marketing. About Sherí: Sherí Barros is an award-winning brand executive with a body of work spanning 20 years across some of the most recognized sports entertainment brands. She currently serves as the Vice President of Global Sports Brand Alliances for the American Cancer Society. At the intersection of corporate social responsibility and cause mar...2022-10-1841 minSmart Talk SeriesCause Marketing with Sherí BarrosMarketing takes on a lot of definitions, but at its core it should be about promoting something positive. In this week's episode, Melissa talks with Sherí Barros, Vice President of Global Sports Brand Alliances for the American Cancer Society, about her trailblazing career in cause marketing. About Sherí: Sherí Barros is an award-winning brand executive with a body of work spanning 20 years across some of the most recognized sports entertainment brands. She currently serves as the Vice President of Global Sports Brand Alliances for the American Cancer Society. At the intersection of corporate social responsibility and cause mar...2022-10-1841 minSmart Talk SeriesValuegraphics with David AllisonThe operating system for being human is a lot simpler than you'd imagine. We are all driven by our values. But what are these values? And how do we use this information to better understand each other? This week, Melissa talks to David Allison, the trailblazing founder of the Valuegraphics Project.About David:David Allison is the Global Values Leader, Human Behavior Expert, and Founder of the Valuegraphics Project. After decades in marketing, David recognized that demographics weren’t working. Gender roles are blurring, age has nothing to do with how we behave, and our income do...2022-10-1142 minSmart Talk SeriesValuegraphics with David AllisonThe operating system for being human is a lot simpler than you'd imagine. We are all driven by our values. But what are these values? And how do we use this information to better understand each other? This week, Melissa talks to David Allison, the trailblazing founder of the Valuegraphics Project. About David: David Allison is the Global Values Leader, Human Behavior Expert, and Founder of the Valuegraphics Project. After decades in marketing, David recognized that demographics weren’t working. Gender roles are blurring, age has nothing to do with how we behave, and our in...2022-10-1142 minSmart Talk SeriesCreating An Inclusive Communications Agency with Audrey PonzioWhat do you consider the "general market"? As a country, our marketing needs are as complex as our identities. This week, Melissa talks to the CEO and founder of APC Collective, Audrey Ponzio, about her communications agency's groundbreaking work in mindful marketing.About Audrey:Audrey Ponzio is the CEO & Founder of APC Collective where she and her team develop communications and community engagement programs to help clients grow their reach, relevance, and impact. Specializing in integrated and inclusive campaigns, Audrey has developed best-in-class programs for leading brands including Google, Audible, GE, Starbucks, Kraft Foods, Unilever, Johnson...2022-10-0436 minSmart Talk SeriesCreating An Inclusive Communications Agency with Audrey PonzioWhat do you consider the "general market"? As a country, our marketing needs are as complex as our identities. This week, Melissa talks to the CEO and founder of APC Collective, Audrey Ponzio, about her communications agency's groundbreaking work in mindful marketing. About Audrey: Audrey Ponzio is the CEO & Founder of APC Collective where she and her team develop communications and community engagement programs to help clients grow their reach, relevance, and impact. Specializing in integrated and inclusive campaigns, Audrey has developed best-in-class programs for leading brands including Google, Audible, GE, Starbucks, Kraft Foods, Unilever, Johnson & Johnson...2022-10-0436 min
Smart Talk SeriesHealth Equity and Public Relations with Thomas BennettWhat is public relations' role in achieving health equity? Listen as Melissa discusses diversity and inclusion in the healthcare industry with Senior Vice President at FleishmanHillard and health equity trailblazer, Thomas Bennett. About Thomas: Thomas is an MBA-educated, military veteran with over 20 years of combined experience in Public Relations (PR), Sales, Marketing, Diversity & Inclusion, and Business Development. He has devoted over 14 years of his career working for companies and organizations in the healthcare industry due to his passion and commitment to achieving health equity. Currently, Thomas is Senior Vice President at FleishmanHillard, a global PR...2022-09-2736 minSmart Talk SeriesHealth Equity and Public Relations with Thomas BennettWhat is public relations' role in achieving health equity? Listen as Melissa discusses diversity and inclusion in the healthcare industry with Senior Vice President at FleishmanHillard and health equity trailblazer, Thomas Bennett.About Thomas:Thomas is an MBA-educated, military veteran with over 20 years of combined experience in Public Relations (PR), Sales, Marketing, Diversity & Inclusion, and Business Development. He has devoted over 14 years of his career working for companies and organizations in the healthcare industry due to his passion and commitment to achieving health equity.Currently, Thomas is Senior Vice President at FleishmanHillard, a global...2022-09-2736 min
Smart Talk SeriesThe Evolution of Public Relations with Robert DilenschneiderEven in an evolving field like public relations, sticking to the fundamentals is a strategy you can always bet on. This week, Melissa talks to Robert Dilenschneider, the founder and CEO of The Dilenschneider Group about his trailblazing journey through the changing world of public relations. About Robert: Robert Dilenschneider is the founder and CEO of The Dilenschneider Group, a global strategic counseling and public relations firm, headquartered in New York. He previously served as the CEO of Hill & Knowlton. He serves on several boards, including the Institute of International Education. Topics covered: ...2022-09-2023 minSmart Talk SeriesThe Evolution of Public Relations with Robert DilenschneiderEven in an evolving field like public relations, sticking to the fundamentals is a strategy you can always bet on. This week, Melissa talks to Robert Dilenschneider, the founder and CEO of The Dilenschneider Group about his trailblazing journey through the changing world of public relations.About Robert:Robert Dilenschneider is the founder and CEO of The Dilenschneider Group, a global strategic counseling and public relations firm, headquartered in New York. He previously served as the CEO of Hill & Knowlton. He serves on several boards, including the Institute of International Education. Topics covered: ...2022-09-2023 min
Smart Talk SeriesThe Power of Hispanic Marketing with Yvonne “Bonnie” GarciaWhen you leverage your heritage in your marketing strategy, you create new opportunities to cultivate meaningful connections with your consumers. Melissa sits down with Yvonne “Bonnie” Garcia, Founder and CEO of MarketVision to talk about her groundbreaking career in Hispanic marketing. About Yvonne: Yvonne “Bonnie” Garcia founded MarketVision in 1998 after 22 years in corporate marketing because she saw a void in shopper, promotional, and grassroots marketing that would engage multicultural consumers. Since then, she has expanded the business from “three Latinas and a telephone” into a multi-million-dollar Culture. Inspired. Marketing® firm that uncovers cultural insights through research to ma...2022-09-1326 minSmart Talk SeriesThe Power of Hispanic Marketing with Yvonne “Bonnie” GarciaWhen you leverage your heritage in your marketing strategy, you create new opportunities to cultivate meaningful connections with your consumers. Melissa sits down with Yvonne “Bonnie” Garcia, Founder and CEO of MarketVision to talk about her groundbreaking career in Hispanic marketing.About Yvonne:Yvonne “Bonnie” Garcia founded MarketVision in 1998 after 22 years in corporate marketing because she saw a void in shopper, promotional, and grassroots marketing that would engage multicultural consumers. Since then, she has expanded the business from “three Latinas and a telephone” into a multi-million-dollar Culture. Inspired. Marketing® firm that uncovers cultural insights through research to make meani...2022-09-1326 minSmart Talk SeriesThe PESO Model with Gini DietrichPaving a new path can be difficult, especially when people are resistant to change. This week Melissa talks to Gini Dietrich, the founder, CEO, and author of Spin Sucks, to discuss how she pioneered a new way to look at communication integration with the PESO Model™. About Gini: Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model™ and has crafted a certification for it in partnership with Syracuse University. She has run and...2022-09-0633 minSmart Talk SeriesThe PESO Model with Gini DietrichPaving a new path can be difficult, especially when people are resistant to change. This week Melissa talks to Gini Dietrich, the founder, CEO, and author of Spin Sucks, to discuss how she pioneered a new way to look at communication integration with the PESO Model™.About Gini:Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model™ and has crafted a certification for it in partnership with Syracuse University. She has run and grow...2022-09-0633 minSmart Talk SeriesCommunications TrailblazersTaking on an uncharted path alone can be as challenging as it is rewarding. This season, we're focusing on Communication Trailblazers who followed their calling into unexplored territory and left a trail for those behind them to follow. Join Melissa as she kicks off season four by discussing her evolution from a solo pioneer to a professional trailblazer. Topics covered: - Defining a "trailblazer" - Sharing hard-learned lessons - Finding inspiration in unlikely places - The hazards and rewards of trailblazing Actions to take: - Take your torch and clear a...2022-08-3016 minSmart Talk SeriesCommunication TrailblazersTaking on an uncharted path alone can be as challenging as it is rewarding. This season, we're focusing on Communication Trailblazers who followed their calling into unexplored territory and left a trail for those behind them to follow. Join Melissa as she kicks off season four by discussing her evolution from a solo pioneer to a professional trailblazer. Topics covered: - Defining a "trailblazer"- Sharing hard-learned lessons- Finding inspiration in unlikely places- The hazards and rewards of trailblazingActions to take:- Take your torch and clear...2022-08-3016 min
Smart Talk SeriesPodcasting with Jennifer NavarreteSeason finale! For the last episode of season three, Melissa is joined by a surprise guest: Smart Talk Series Podcast Producer Jennifer Navarrete! About Jennifer: Jennifer Navarrete has been podcasting since 2005, believes everyone has a story to s...2022-02-2232 min
Smart Talk SeriesPodcasting with Jennifer NavarreteSeason finale! For the last episode of season three, Melissa is joined by a surprise guest: STS Producer Jennifer Navarrete!About Jennifer:Jennifer Navarrete has been podcasting since 2005, believes everyone has a story to share, and that podcasting is the perfect platform to share it! Whether she’s founding an annual podcasting movement like National Podcast Post Month (NaPodPoMo), leading communities (San Antonio Podcasters, Social Media Club, Social Media Breakfast), or training agencies and individuals through her company Brewing Media, Jennifer educates and empowers YOU to tell your story through the hottest, fastest-growing communication me...2022-02-2232 min
Smart Talk SeriesMulticultural Marketing & PR with Stephen MaciasDon’t be performative, strive to be transformative. This week, Stephen Macias, President of MulitCultural Comms & PR at Rogers & Cowan PMK, joins Melissa to discuss the necessity and impact of multicultural communications. About Stephen: For almost 20 years, Stephen Macias created communication and public relations strategies that connect brands to consumers in the LGBTQ community, communities of color, and female-driven initiatives. Macias founded the D&I practice at MWWPR in 2014. During his time at MWWPR, he built an award-winning Diversity and Inclusion practice covering consumer lifestyle, diverse film and television projects, and nonprofits. He's worked with cli...2022-02-1526 minSmart Talk SeriesMulticultural Marketing and PR with Stephen MaciasDon't be performative, strive to be transformative. This week, Stephen Macias, President of MulitCultural Comms & PR at Rogers & Cowan PMK, joins Melissa to discuss the necessity and impact of multicultural communications.About Stephen:For almost 20 years, Stephen Macias created communication and public relations strategies that connect brands to consumers in the LGBTQ community, communities of color, and female-driven initiatives. Macias founded the D&I practice at MWWPR in 2014. During his time at MWWPR, he built an award-winning Diversity and Inclusion practice covering consumer lifestyle, diverse film and television projects, and nonprofits. He's worked with clients like...2022-02-1526 min
Smart Talk SeriesPublic Speaking with Pastor Jonathan MussettNo matter what career field you work in, being a strong public speaker is an asset. This week, Melissa talks to Pastor Jonathan Mussett about how to be an impactful public speaker and specializing in faith communication. About Pastor Jonathan: Jonathan Mussett is the Assistant Lead Pastor at Westover Hills Church in San Antonio, Texas. He has a PhD in Marriage and Family Therapy from St. Mary’s University and is an ordained minister with the Assemblies of God. He loves Jesus, his wife Danae and kids Aiden & Alexis, coffee, Whataburger, and Texas BBQ – in tha...2022-02-0837 minSmart Talk SeriesPublic Speaking with Pastor Jonathan MussettNo matter what career field you work in, being a strong public speaker is an asset. This week, Melissa talks to Pastor Jonathan Mussett about how to be an impactful public speaker and specializing in faith communication. About Pastor Jonathan:Jonathan Mussett is the Assistant Lead Pastor at Westover Hills Church in San Antonio, Texas. He has a PhD in Marriage and Family Therapy from St. Mary’s University and is an ordained minister with the Assemblies of God. He loves Jesus, his wife Danae and kids Aiden & Alexis, coffee, Whataburger, and Texas BBQ – in t...2022-02-0837 minSmart Talk SeriesConsidering Communications SpecialtiesIn the communication field, there are two categories that most professionals fall under: generalist or specialist. This season, we're focusing on Communication Specialties. Join Melissa as she starts season three reviewing the pros and cons of specializing and how you can find your specialty areas over time. Topics covered: - Generalists vs. specialists- Discovering your niche- How and when to decide on your specialty- Future-proofing your careerActions to take:- Find your passion- Embrace your vantage point- Keep an integrated mindset2022-01-1811 min
Smart Talk SeriesConsidering Communications SpecialtiesIn the communication field, there are two categories that most professionals fall under: generalist or specialist. This season, we’re focusing on Communication Specialties. Join Melissa as she starts season three reviewing the pros and cons of specializing and how you can find your speciality areas over time. Topics covered: - Generalists vs. specialists - Discovering your niche How and when to decide on your specialty - Future-proofing your career Actions to take: - Find your passion - Embrace your vantage poi...2022-01-1811 minSmart Talk SeriesThree Principles for Social ResponsibilitySeason finale! Join Melissa as she wraps up Season 2 by sharing her top three principles for being a socially responsible professional.Topics covered:- How to fix root issues by moving upstream- The importance of doing more good than harm- What being an ally meansActions to take:- Know and do better- Serve people where they - Make your impact a positive one- Recognize your biases and privilegesResources mentioned: - Methodist Healthcare Ministries- Spider-Man (2002)- The...2021-10-0500 min
Smart Talk SeriesThree Principles for Social ResponsibilitySeason finale! Join Melissa as she wraps up Season 2 by sharing her top three principles for being a socially responsible professional. Topics covered: - How to fix root issues by moving upstream - The importance of doing more good than harm - What being an ally means Actions to take: - Know and do better - Serve people where they - Make your impact a positive one - Recognize your biases and privileges Resources mentioned: - Methodist...2021-10-0513 minSmart Talk SeriesSocially Responsible HR Practices with Christina StokesThe pandemic left a lasting impact on countless industries. As hybrid work models solidify and job listings start to multiply, the HR industry is settling into its new mode of operations. This week, Melissa is joined by Christina Stokes, the Senior Vice President, Director of Talent Acquisition at RUBENSTEIN.About Christina:Christina Stokes is the Senior Vice President, Director of Talent Acquisition at RUBENSTEIN, a New York City based strategic communications and reputation management firm with a roster of 400 clients representing leaders and groundbreakers across industries. Christina is a member of the Public Relations Society of...2021-09-2829 min
Smart Talk SeriesSocially Responsible HR Practices with Christina StokesThe pandemic left a lasting impact on countless industries. As hybrid work models solidify and job listings start to multiply, the HR industry is settling into its new mode of operations. This week, Melissa is joined by Christina Stokes, the Senior Vice President, Director of Talent Acquisition at RUBENSTEIN. About Christina: Christina Stokes is the Senior Vice President, Director of Talent Acquisition at RUBENSTEIN, a New York City based strategic communications and reputation management firm with a roster of 400 clients representing leaders and groundbreakers across industries. Christina is a member of the Public Relations Society of America...2021-09-2829 minSmart Talk SeriesSocial Responsibility & Event Planning in a Pandemic World with Janet Holliday2020 was the year of virtual events. 2021 is a bit more complicated. How does what we know now about tech and safety standards inform event planning in a world that's going back in-person? This week, Melissa talks with Janet Holliday, the President and CEO of The CE Group, about event planning in a pandemic world. About Janet: Janet Holliday embodies a rare combination of strategic vision, tremendous leadership skills, and the “can-do” attitude that it takes to plan, position, promote and produce some of the most successful large-scale marketing events in the country and around the world. Jane...2021-09-2127 min
Smart Talk SeriesSocial Responsibility & Event Planning in a Pandemic World with Janet Holliday2020 was the year of virtual events. 2021 is a bit more complicated. How does what we know now about tech and safety standards inform event planning in a world that's going back in-person? This week, Melissa talks with Janet Holliday, the President and CEO of The CE Group, about event planning in a pandemic world. About Janet: Janet Holliday embodies a rare combination of strategic vision, tremendous leadership skills, and the “can-do” attitude that it takes to plan, position, promote and produce some of the most successful large-scale marketing events in the country and around the world. Janet’s name...2021-09-2127 min
Smart Talk SeriesGoing Deeper Into DEI with Cedric BrownDigital strategy can influence minds and drive behaviors towards making a change. So, what happens when marketers use our tools to bring awareness to social issues? This week, Melissa is joined by Cedric F. Brown, the Director of Digital Strategy at A Call to Men, to dive deeper into diversity, equity, and inclusion. About Cedric: Cedric F. Brown, APR, is the director of digital strategy at A Call to Men, an organization working to transform society by promoting healthy and respectful manhood. Follow Cedric on Twitter: @abrothanamedCed Connect with Cedric on LinkedIn: /in...2021-09-1435 minSmart Talk SeriesGoing Deeper into DEI with Cedric BrownDigital strategy can influence minds and drive behaviors towards making a change. So, what happens when marketers use those tools to bring awareness to social issues? This week, Melissa is joined by Cedric F. Brown to dive deeper into diversity, equity, and inclusion.Follow Cedric on Twitter: @abrothanamedCedConnect with Cedric on LinkedIn: /in/cedricfbrownVisit Cedric’s websiteTopics covered:- What it means to be "more than a publicist"- How PR professionals practice social responsibility- How DEI is being approached in the industry today- Ra...2021-09-1435 min
Smart Talk SeriesThree Principles to Practicing Social ResponsibilityCorporate social responsibility has many definitions, but no matter how you define it, most take into account: ethics, trust, responsibility, service, and societal impact. After learning how to navigate through turbulent times in Season One, let's learn how to responsibly build a better future. In the first episode of Season Two, Melissa introduces this season's focus: Practicing Social Responsibility. Topics covered: Defining social responsibility How to get started on practicing social responsibility Actions to take: Practice social responsibility in your personal life Ask tough questions Collaborate strategically Be thoughtful and planful Resources mentioned:2021-08-3112 minSmart Talk SeriesPracticing Social ResponsibilityCorporate social responsibility has many definitions, but no matter how you define it, most take into account: ethics, trust, responsibility, service, and societal impact. After learning how to navigate through turbulent times in Season One, let's learn how to responsibly build a better future. In the first episode of Season Two, Melissa introduces this season's focus: Practicing Social Responsibility.Topics covered:- Defining social responsibility- How to get started on practicing social responsibilityActions to take:- Practice social responsibility in your personal life- Ask tough questions...2021-08-3112 min
Smart Talk SeriesHow to Have Real, Difficult ConversationsSeason finale! In the final episode of Season 1, Melissa shares the value of real talk conversations and offers tips on how to facilitate those often awkward, or difficult discussions. She also shares lessons learned from this season’s guests as they explored how to communicate during turbulent times.Topics covered:- How to assess your mindset- The value of real talk- Unity during a crisis- The benefits of open conversation- Creating safe spacesActions to take:- Constantly evaluate your environment- Have difficult co...2021-05-1122 minSmart Talk SeriesInternal Communications with Amanda ToddInternal communications is about people. If done well, it can drive your organization to achieve top results, even during a pandemic. In this week's episode, Melissa talks to Amanda Todd, the Executive Communications Officer at Cisco, about the importance of internal communications. About Amanda: Amanda Todd is an Executive Communications Officer to Liz Centoni, Cisco's Chief Strategy Officer and General Manager of Applications at Cisco. Before joining Liz's Executive Communications team, Amanda built and led internal communications programs at Duo Security (now part of Cisco) and at car2go North America. She is a firm...2021-05-0433 min
Smart Talk SeriesRedefining Emergency Management with Michael MorlanCommunication comes after actions. In a crisis, communicators are often preoccupied by the messaging of actions taken, but how often do we think about the actions themselves? This week, Melissa is joined by Michael Morlan, President of Two Rivers Emergency Management, to discuss how to close the gap between communications and actions in a crisis. About Michael: Mr. Morlan is an emergency management contractor/consultant, mentor, emergency management strategist, and President of Two Rivers Emergency Management. Over the past decade, Mr. Morlan has been a part of some of the largest Presidential Declarations including hurricanes...2021-04-2733 min
Smart Talk SeriesManaging Crisis Communications with Chris TalleyThis week, Melissa is joined by seasoned PR professional and leader of Talley Communication Strategies, Chris Talley. His PR experience comes from working at USAA, Lockheed Martin, AT&T, and FleishmanHillard, one of the world’s most prestigious public relations agencies. Today he volunteers in the community and devotes time to speaking at colleges across the country.Topics covered:- The difference between a crisis, an issue, and a situation- How to be proactive in crisis planning- How to "read the room"- Learning from challenging situations- The di...2021-04-1332 min
Smart Talk SeriesHow to Communicate in Turbulent TimesAfter a year as turbulent as 2020, there is one word Melissa has in mind: Restoration. In the inaugural Smart Talk Series episode, Melissa reflects on the lessons learned in 2020 and how communicating during tough times challenges professionals.Topics covered: - Silver linings from 2020 - How to communicate with your audience - Adaptable crisis management - Evaluating your processes to create meaningful change - Next steps for restoration throughout 2021 Actions to take: - Establish a one-word theme for 2021 - Don't forget to remember the "...2021-04-0624 minSmart Talk Series1. How to Communicate in Turbulent TimesAfter a year as turbulent as 2020, there is one word Melissa has in mind: Restoration. In the inaugural Smart Talk Series episode, Melissa reflects on the lessons learned in 2020 and how communicating during tough times challenges professionals. Topics covered: - Silver linings from 2020 - How to communicate with your audience - Adaptable crisis management - Evaluating your processes to create meaningful change - Next steps for restoration throughout 2021 Actions to take: - Establish a one-word theme for 2021 - Don't forget to remember the "why" when you lay out the "how" - Embrace our new hybrid world...2021-04-0524 min
Smart Talk SeriesSmart Talk Series TrailerWelcome to the Smart Talk Series, hosted by Melissa Vela-Williamson -- an accredited public relations expert, entrepreneur and national columnist.Each week, Melissa will dive into communication strategies, tips, and principles using her 360-degree approach.2021-03-1501 min