Shows
Lay of the BrandBuilding positive brand perception in the tech industry w/ GMU Comms Professor, Sergei SamoilenkoPositive brand perception is critical to building customer loyalty and increasing customer confidence in your organization and product. But as seen with tech companies like Facebook, it's easier said than done. On this Lay of the Brand episode, Merritt Group speaks with Serge Samoilenko, a Communications Professor at George Mason University, who will delve into his own research on reputation and brand management – and the strategies the tech industry can't afford to ignore.2019-06-1119 min