Shows
Biz Help For YouBreak Free from 'I Hope So' Marketing: The Conversion Formula for Business Growth with Michael BarbaritaSend us a textAre you using “I hope so” marketing? Discover the 4-step Conversion Formula that replaces guesswork with proven results. Michael Barbarita shares how strategic offers and emotional messaging can double your revenue. #MarketingStrategy #SmallBusinessTips #ConversionFormula #Entrepreneurship #BusinessGrowth Support the showResources: https://affordablebookkeepingandpayroll.com/resource-opt-in Become a supported of the show: https://www.buzzsprout.com/1522381/support 2025-04-2230 min
Sales Leadership PodcastEpisode 310: Michael Barbarita, Founder and CEO of Next Step CFO: The Conversion FormulaMichael Barbarita is the founder and CEO of Next Step CFO. For nearly 20 years, Michael and his team have helped organizations of all kinds implement systems that fuel growth without burning out. In his work, Michael has developed a framework for creating compelling offers that impacts every part of the sales process. Creating more, high quality opportunities…spending time on the right opportunities….improving opportunity sizes…improving win rates…and shortening cycle time. And while any one of these are worth a sales leaders’ attention…his framework will help you in all 4. This is an episode that will help you build sy...2025-04-171h 02
School for Startups RadioApril 14, 2025 – Next Step CFO Michael Barbarita and Integrity Game Jeffrey KlubeckMichael Barbarita – Owner of Next Step CFO
Michael Barbarita has owned and operated Retail, Manufacturing and Service companies over the last 30 years. One of the retail companies he operated called “Ski Town USA” grew from $2.5 Million to $8.0 million in less than 5 years. One of the products he manufactured was “Cookies To Scoop Frozen Cookie Dough” and was featured on the QVC Home Shopping Network and was selected as one of the top 20 products in the State of Massachusetts in 1997. He has sat on the Board of Directors of 5 different companies. He was a Chief Financial Officer and Treasurer fo...2025-04-1355 min
Powerful Business StrategiesThe Business Owner's Time Revolution: How to Work Half as Much and Get Twice the ResultsIn this episode, Michael Barbarita and Chuki Obiyo reveal why most business owners are trapped working 60+ hours a week while seeing diminishing returns on their time investment. You'll discover the counterintuitive "Time Revolution Formula" that enables you to dramatically reduce working hours while simultaneously increasing productivity and profits. Learn how to identify and eliminate the invisible time traps that are keeping you chained to your business, and implement a proven system.Powerful Business Strategies is broadcast live Mondays at 12 Noon ET Music on W4CY Radio (www.w4cy.com) part of Talk 4 Radio (www.talk4radio.com...2025-03-3151 min
Bold Business PodcastEssential Business Mindsets: Your Guide to GrowthFeeling stuck in the small game? The world can embrace BOLD changes without requiring drastic overhauls (which happen often enough). When it comes to our strategic growth, we focus on profits, clients, and building support networks. No matter what challenges you’re currently facing—because every business hits roadblocks at different stages—there are adequate processes you can adopt that will help you navigate the opportunities and manage the risks ahead in the next 12 to 18 months. Join us in this BOLD Business Program, where you’ll discover the five essential steps to ensure...2025-03-2748 min
The Do Zone: business growth and productivity strategies from master entrepreneursThe Seven-Step Pathway to Profit with Michael BarbaritaIn the bustling world of entrepreneurship, finding the key to optimizing performance can be a game-changer. Michael Barbarita, a business veteran known for his insightful seven-step pathway to profit formula. Michael shares how only 20% of certain business activities can drive 80% of the results, a principle that transformed his cookie dough business on QVC. For entrepreneurs eager to make impactful changes, this episode offers invaluable tips on building loyal customer bases and boosting conversions.2025-03-2517 minPowerful Business StrategiesMastering Cash Flow: Turning Your Business from Cash-Starved to Cash-RichIn this essential episode, Michael Barbarita reveals powerful strategies to transform your business's cash flow position. While profit looks good on paper, cash is what keeps your business alive. Discover how to identify and fix the hidden cash drains that plague most businesses, implement proven cash acceleration techniques, and create systems that ensure consistent cash flow even during challenging times.Powerful Business Strategies is broadcast live Mondays at 12 Noon ET Music on W4CY Radio (www.w4cy.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Powerful Business...2025-03-2452 min
How to Scale a BusinessHow Michael Barbarita Built a Business by Doing What His Competitors IgnoredMichael Barbarita, founder of Next Step CFO, digs into what actually drives profit in a business. He shares how he went from thinking he 'held the keys to the business kingdom' to realizing that following the competition was a fast track to failure. They talk about why most business owners are stuck in 'I hope so' marketing, how to craft offers that customers can’t turn down, and what separates businesses that scale from those that stall. If you're tired of wondering where all your revenue went, this conversation will help you rethink your strategy.Chapters:00:00:00 – Meet...2025-03-1829 minPowerful Business StrategiesThriving Through Economic Downturns: Strategies for Business Success When Others Are StrugglingIn this timely episode, Michael Barbarita reveals how business owners can not only survive but actually thrive during economic downturns. While most businesses retreat during challenging economic times, this episode uncovers counterintuitive strategies that can position your business for unprecedented growth while your competition struggles.Powerful Business Strategies is broadcast live Mondays at 12 Noon ET Music on W4CY Radio (www.w4cy.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Powerful Business Strategies is viewed on Talk 4 TV (www.talk4tv.com).Powerful Business Strategies...2025-03-1751 min
Business, Brains & the Bottom LineEP. 119 : Next Step to Success: How a CFO Transforms Business Growth with Michael BarbaritaEvery entrepreneur dreams of building a successful business, but financial challenges often stand in the way. In this episode, we sit down with Michael Barbarita, Owner of Next Step CFO, to discuss how business owners can take control of their financial future. With over 35 years of experience owning and operating retail, manufacturing, and service companies, Michael shares his expertise in solving cash flow problems, reducing risks, forecasting, inventory planning, financing, exit strategies, and strategic business planning.If you’ve ever wondered how your business is truly performing, where it’s head...2025-03-1333 min
Winners Find a WayThe 7-Step Pathway to Profit with Michael BarbaritaIn this episode of Winners Find a Way, Trent Clark sits down with Michael Barbarita, a seasoned entrepreneur, CFO, and business strategist, to discuss the keys to sustainable business growth, financial resilience, and strategic decision-making. Michael shares his remarkable journey from running a successful ski retail business to experiencing a major setback with Freedom Therapy Center. Through these challenges, he developed a proven seven-step pathway to profit and a powerful conversion formula that shifts the way business owners approach growth. He also breaks down why only 1-3% of potential buyers are ready to purchase immediately—an...2025-03-0949 minPowerful Business StrategiesStop Making these $100,000 Mistakes Part 2In this follow-up to our popular "Stop Making these $100,000 Mistakes" episode, Michael Barbarita and Chuki Obiyo dive deeper into three more costly mistakes business owners make. Discover how undervaluing yourself, not knowing your numbers, and misunderstanding the buyer's journey could be silently draining $100,000+ from your business each year. You'll learn actionable strategies to correct these mistakes and transform them into profit opportunities your competition isn't seeing.Powerful Business Strategies is broadcast live Mondays at 12 Noon ET Music on W4CY Radio (www.w4cy.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network...2025-03-0351 min
The Business of You with Rachel Gogos205 | From $2.5 to $8 Million: Michael Barbarita’s Proven Conversion FormulaWhat makes a compelling offer? According to Michael Barbarita, there are five essential elements that play a role in conversion. Michael is the founder and CEO of Next Step CFO, providing fractional CFO services to small businesses. Michael has owned and operated retail, service, and manufacturing companies for over 30 years. One of his companies, Ski Town USA, grew from $2.5 Million to $8 million in less than 5 years. His product, Cookies To Scoop Frozen Cookie Dough was featured on the QVC Home Shopping Network and was one of the top 20 products in the State of Massachusetts in 1997. ...2025-02-1137 minThe Business of You with Rachel Gogos205 | From $2.5 to $8 Million: Michael Barbarita’s Proven Conversion FormulaWhat makes a compelling offer? According to Michael Barbarita, there are five essential elements that play a role in conversion. Michael is the founder and CEO of Next Step CFO, providing fractional CFO services to small businesses. Michael has owned and operated retail, service, and manufacturing companies for over 30 years. One of his companies, Ski Town USA, grew from $2.5 Million to $8 million in less than 5 years. His product, Cookies To Scoop Frozen Cookie Dough was featured on the QVC Home Shopping Network and was one of the top 20 products in the State of Massachusetts in 1997. ...2025-02-1137 min
Pillars Of Wealth CreationPOWC # 758- Standing Out in Business | Michael BarbaritaTodd Dexheimer welcomes Michael Barbarita, founder of Next Step CFO, to the show. Michael shares actionable insights on staying ahead of the competition by implementing innovative ideas and strategies that others overlook. He also delves into his Conversion Formula, five critical components of making an offer that converts, and how to apply these principles effectively in uncertain economic times. Whether you're an entrepreneur or a business leader, this episode is packed with advice to help you differentiate your business and achieve long-term success.
Key Takeaways:
1. Why doing what your competitors won’t can set you apart.
2. Understanding and applying the Co...2025-01-1443 min
Elite Expert Insider PodcastUnlocking Profit and Cash Flow Secrets with Michael BarbaritaMelanie Johnson co-owner of Elite Online Publishing, interviews Michael Barbarita, an esteemed business expert known for transforming companies and crafting dynamic sales strategies. Learn the mechanics of the "conversion formula"—a powerful four-step strategy designed to captivate and convert prospects into loyal customers. Learn More: https://www.nextstepcfo.net/ 2025-01-1327 min
GrownlearnThe New Role of Fractional CFO's as Strategic Partners for Business GrowthIn this exciting episode of the GrownLearn podcast, I dive deep with Michael Barbarita—a financial expert with 40+ years of experience helping businesses thrive. Michael shares practical strategies that every entrepreneur and business owner can use to scale effectively. Here's what we covered:
💡 The Conversion Formula: Unlock the five key components of creating offers that your audience can't resist.
🚀 The 4 Components of Market Dominance: Learn what it takes to become the leader in your niche and crush the competition.
🎯 Shifting from "I Hope So" Marketing: Embrace strategies that deliver measurable and reliable results.
📈 The 7-Step Pathway to Profit: Discover a step-by-step f...2024-11-2334 min
Missing HalfWhen Disaster Strikes: Is Your Business Prepared? | Michael Barbarita | Ep 37Discover how your business can stay ahead of risks, from cyberattacks to evolving contract liabilities, in this episode of Missing Half. Our guest, insurance expert Michael Barbarita, shares over five decades of industry insights tailored for small and mid-size manufacturers and B2B companies. Gain practical advice on protecting your business, minimizing liability, and navigating complex insurance and contractual challenges. Don’t wait for disaster—be prepared.Michael Barbarita is a seasoned insurance consultant with O'Connor Insurance Group, helping small to mid-size local companies manage risk and safeguard their assets. Michael has a deep understanding of comprehensive coverage strategies, enco...2024-11-1356 min
Business On Purpose Podcast#52: A Fractional CFO’s Unique Approach to Growth, with Michael BarbaritaIn this episode of Business On Purpose, host Barry Barrett interviews Michael Barbarita, the founder and CEO of Next Step CFO. Michael is a seasoned Contracted CFO, with an incredible journey and expertise in guiding small businesses to sustainable success. Together, Barry and Michael dive deep into powerful strategies that create more consistent profits and time freedom for business owners. Michael shares his unique approach to financial management and growth, using strategies often overlooked by competitors.Key Topics:Michael’s Journey – From selling two successful businesses to founding Next Step CFO, Michael disc...2024-11-0539 min
7 Figures Club: A Business Growth Podcast256: Business Strategies to Build a 7 Figure Exit! (w/ CFO MICHAEL BARBARITA!)This episode features Michael Barbarita, a seasoned entrepreneur and financial expert, who shares his incredible journey from owning and operating diverse businesses like "Ski Town USA" and "Cookies To Scoop Frozen Cookie Dough" to founding Next Step CFO. Michael's story is a testament to resilience and learning from both triumphs and failures. He candidly discusses the highs of growing Ski Town USA from $2.5 million to $8 million in just five years and the lows of facing business closure. His experience spans retail, manufacturing, service industries, and even global trade, providing him with a unique, well-rounded perspective on financial management.
2024-11-0531 min
The Inventory Genius Podcast#206: The Conversion Formula, Interview with Michael BarbaritaI'm talking with a fellow Fractional CFO about numbers and profit. Michael Barbarita helps businesses by coming alongside them to develop and implement strategies so that they don't have to hire a full time person. Tune in to learn more about Michael's work and about his fabulous Conversion Formula.
GET MY NEW BOOK! - https://www.ciarastockeland.com/profit-genius-book
Work with Me - https://www.ciarastockeland.com/work-with-me-step-1Visit the Bookstore - https://www.ciarastockeland.com/bookstoreSign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe
2024-11-0536 minThe Inventory Genius Podcast#206: The Conversion Formula, Interview with Michael BarbaritaI'm talking with a fellow Fractional CFO about numbers and profit. Michael Barbarita helps businesses by coming alongside them to develop and implement strategies so that they don't have to hire a full time person. Tune in to learn more about Michael's work and about his fabulous Conversion Formula.
GET MY NEW BOOK! - https://www.ciarastockeland.com/profit-genius-book
Work with Me - https://www.ciarastockeland.com/work-with-me-step-1Visit the Bookstore - https://www.ciarastockeland.com/bookstoreSign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe
2024-11-0536 min
The Passion Institute PodcastEpisode 176: Unleash Your Profit Potential with Michael BarbaritaIn this episode with Michael J. Barbarita Jr., a seasoned entrepreneur with over 40 years of experience across multiple industries. We dive deep into what truly differentiates thriving businesses from those that struggle, exploring topics like value creation, resilience, and the crucial role of innovative financial strategies. Plus, Michael shares an exciting opportunity for listeners to get a free copy of his book, "Powerful Business Strategies", filled with actionable insights to elevate your business.
Don’t miss this chance to learn from one of the industry's best! Here's the link to the free copy: Powerful Business Strategies by MI...2024-10-2425 min
The Next 100 Days Podcast#445 – Michael Barbarita – Optimising Business StrategyOptimising Business Strategy
Michael Barbarita focuses on optimising business strategy by providing more freedom of time for entrepreneurs & small business owners. How is this time won back? Michael shares the strategies that you need to understand to ensure you are optimising Business strategy in your organisation.
Summary of the Podcast
Introductions and background
Graham and Kevin introduce the podcast and welcome guest Michael Barbarita, who is a co-author of a book on powerful business strategies.
Michael provides background on his experience owning and operating various businesses:
A ski retail store,
A frozen...2024-10-0435 min
Small Business Answer ManHow to Turn Leads into Loyal Customers | EP: 349 Michael BarbaritaMichael Barbarita has owned retail, manufacturing and service companies over the last 40 years. He is the Author of the Book "Powerful Business Strategies" and Host of an Iheart Radio show of the same name. What problem do we solve? Michael solves the problem of lead generation and conversion for small business owners. He provides practical advice and strategies to help businesses attract more high-quality leads and effectively convert them into paying customers. Small Business Answer Man Show Notes: Being an entrepreneur can be demanding because there is never enough time t...2024-09-2329 min
Your Thoughts Your RealityHealing Legacies: Charlya Barbarita Howard Dienes on Transforming Veteran Lives with Neurocoding and Nutritional ScienceSend us a textAs we sat down with Charlya Barbarita Howard Dienes, each word she spoke resonated with the weight of her father's legacy—a disabled American veteran who battled with mental health post-service. Her heartfelt stories not only shed light on the silent heroism of families like hers but also paved the way for our deep dive into the transformative power of neuro-encoding science. We unearthed how nutritional approaches, including the promising ketone technology, are making strides against depression, and how simple practices like intermittent fasting can significantly uplift our veterans' well-being post-deployment.Th...2024-05-1138 min