Shows
The SEO ShowEcom SEO 2 of 4: Tuning Your Store's Technical SEO Engine - Episode 129Send us a textThis episode of The SEO Show is all about the nuts and bolts of technical SEO for e-commerce. Michael and Arthur are back for week two of their e-commerce series, and they’re serving up some tasty insights to help you get your site in tip-top shape.WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and su...
2025-05-2026 minThe SEO ShowEcom SEO 1 of 4: Think Like a Merchant, Audit Like a Detective - Episode 128Send us a textIn this episode, Michael Costin and Arthur Fabik kick off the first of a four-part series dedicated to E-commerce SEO on "The SEO Show." The series is perfectly timed to coincide with their upcoming exhibition at the Retail Fest conference in May 2025.WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get...
2025-05-1226 minThe SEO ShowProve It Works: Ryan Jones on Why SEO Testing Changes Everything - Episode 125Send us a textThis week we're joined by Ryan Jones from SEOtesting.com to delve into the often-overlooked topic of SEO testing. We all know about A/B testing in the paid traffic world, but what can be done in the SEO world to test?On the topic of testing: Check out this YouTube case study where Michael did a single variable test to see whether links from "write for us" sites still work or not, just because someone on twitter posted a snarky comment!Connect with Ryan:https://x...
2025-04-0730 minThe SEO ShowYouTube Time - Episode 115Send us a textAfter a few years of hearing us you can now see us (well, mainly Michael) on our Youtube channel at https://www.youtube.com/@watchtheseoshow3 videos are live now on the channel and we're looking for your feedback on which style you want to see more of. Let us know your thoughts in the comments, all feedback is gold feedback!WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a f...
2024-10-0802 minThe SEO ShowChatting SEO With Koen Bongers COO at Techopedia - Episode 096Send us a textKoen Bongers is COO at Techopedia, a DR 80 + powerhouse website with over 2 million monthly organic visitors. We caught up with him during the Chiang Mai SEO conference to discuss all things SEO from Google favouring Reddit and Quora over affiliate sites, EEAT, Parasite SEO, topical authority and a whole lot more.WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head...
2024-01-0943 minThe SEO ShowMerry Xmas - See You In 2024 - Episode 095Send us a textJust a quick one to say Merry Xmas - we'll take a little break and be back in 2024 with a whole lot more SEO.WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. ...
2023-12-1804 minThe SEO Show2024 SEO Predictions & Reviewing Our 2023 Hits and Misses - Episode 094Send us a textWe're pulling out the crystal ball and giving our predictions for the big ticket items in SEO in 2024. We also look back to this time last year to see just how well we did with our 2023 predictions.WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and...
2023-12-1128 minThe SEO ShowSEO Case Study Update - Episode 093Send us a textPeople have been asking for it, we're delivering - a quick update on the live SEO case study we're running. Enjoy.WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need...
2023-12-0514 minThe SEO ShowSEO Butler To Bespoke Services With Jonathan Kiekbusch - Episode 092Send us a textWe're joined by Jonathan Kiekbusch. He built the SEO Butler brand, one you're probably familiar with, before selling it at the end of 2022. Since then he's been building an ecommerce SEO agency. We spoke productised vs bespoke services, leadership, recruitment and team building and more.WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your...
2023-11-2740 minThe SEO ShowFrom A.I To Authority with Michal Suski from Surfer - Episode 091Send us a textMichal Suski from Surfer joins us to discuss the major challenges of generative AI: taking control of the output, the absence of real-time data, substandard generative engines, and hunch-based topic selection. You'll learn how to leverage AI content to enhance your topical authority effectively and scale up content.Check Michal out here:Surfer SEO softwareTwitterLinkedInWANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you...
2023-11-2045 minThe SEO ShowCasino SEO Secrets - Episode 090Send us a textKris joined us to talk about the lessons learned from the past decade he has spent working on SEO in the Casino space. Casino affiliates, link building, content creation - we covered it all in this chat.WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and...
2023-11-1434 minThe SEO ShowDay 2 Recap: Chiang Mai SEO Conference - Episode 089Send us a textOur thoughts on day two at the Chiang Mai SEO Conference 2023.WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO Show is released...
2023-11-1014 minThe SEO ShowDay 1 Recap: Chiang Mai SEO Conference - Episode 088Send us a textOur thoughts on day one at the Chiang Mai SEO Conference 2023.WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO Show is released...
2023-11-0918 minThe SEO ShowWe're At Chiang Mai SEO Conference 2023 - Episode 087Send us a textWe've touched down in Chiang Mai, Thailand ahead of the SEO conference later this week. This is just a quick intro to what we have planned this week. Plenty of interesting stuff to come!WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging...
2023-11-0704 min
The SEO ShowSEO Q&A Week #9 – Episode 086Send us a textThis week we’re taking 5 more listener questions from the world of SEO.WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO Show is...
2023-10-2426 min
The SEO ShowTaylor Swift Is An SEO? + A Google Update Frenzy - Episode 085Send us a textThis week we talk about the absolute update frenzy Google has been on over the past couple of months, plus take a look at Taylor Swift's SEO chops.WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for...
2023-10-1720 min
The SEO ShowIntroducing Our Live SEO Case Study - Episode 084Send us a textWe've decided to risk it for the biscuit and do a live SEO build. We're going to take a website from not existing at all through to ranking in Google and driving traffic - hopefully. We're doing the build live and sharing everything as we go. In this episode we're introducing the niche we've picked and why.WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to...
2023-09-0515 min
The SEO ShowNiche Navigators: Gifting & Hamper Delivery - Episode 083Send us a textWe're diving into the world of SEO for gifting & hamper delivery businesses this episode - pulling back the curtains on some of the tactics that work to generate new customers in this space.WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into...
2023-08-1413 min
The SEO ShowGot The Need For Speed? - Episode 082Send us a textThis week we're talking all things site speed. We give our top tips for ensuring your site speed is more than adequate, with tips and tricks for both WordPress and Shopify.WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right...
2023-08-0733 min
The SEO Show9 Signs Your SEO Is Not Competent - Episode 081Send us a textNot every SEO consultant is qualified. We walk through some of the red flags to be aware of.WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know
2023-08-0125 min
The SEO ShowSEO Q&A Week #8 - Episode 080Send us a textThis week we're taking 5 more listener questions from the world of SEO.WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO Show is...
2023-06-2617 min
The SEO ShowLink Building Mistakes - Episode 079Send us a textWe're talking everyone's favourite topic this week - link building. In particular, the common link building mistakes we see people making.WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need...
2023-06-1929 min
The SEO ShowNiche Navigators: Marketing Agencies - Episode 078Send us a textWe're diving into the world of SEO for marketing agencies this episode - pulling back the curtains on some of the tactics that work to generate new customers in this space.WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right...
2023-06-1325 min
The SEO ShowSEO Wrapped May 2023 - Episode 077Send us a textThis week we're digging into the SEO happenings and news over May 2023 in a new show format called SEO WRAPPED - let us know what you think.Check out Hoon GPTWANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do...
2023-05-2327 min
The SEO ShowGoogle "Project Magi" - Episode 076Send us a textThis week we're digging into Google's "Project Magi" - which seems to be a panicked deployment of AI to their search results. We discuss what we know about it so far and where it could be heading.WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and...
2023-04-1825 min
The SEO ShowSEO... But Stolen From Social - Episode 075Send us a textThis week we have gone on Twitter and Reddit again to get inspiration for stuff to talk about. 6 things stolen from social with our twist put on it for you to listen to.WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into...
2023-04-1323 min
The SEO ShowNiche Navigators: Air Conditioning / HVAC - Episode 074Send us a textThis week we're giving a new format a whirl. Niche navigators is where we dive into a business niche/vertical and discuss specific SEO tactics tips and tricks that work in that particular space. We're kicking things off with the air conditioning world this week. Enjoy.WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit...
2023-04-0435 min
The SEO ShowFree Link Building Gold - Episode 073Send us a textThis week we're talking 10 x ideas for building links for free. Links are a major part of SEO and scoring free links is particularly sweet. Tune in for our best free link building ideas.WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging...
2023-03-2132 min
The SEO ShowAre Zero Volume Keywords Worth It? - Episode 072Send us a textThis week we're talking zero volume keywords. Those pesky keywords that tools like Keyword Planner and Ahrefs say have ZERO searches per month... but do they really? Time will tell (and by time we mean about 20 mins or so for this episode, give or take) - enjoy.WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and...
2023-03-1417 min
The SEO ShowSEO Q&A Week 7 - Episode 071Send us a textTime for another episode covering off listener's SEO questions. 7 questions for episode 7 of the Q&A week - it just works.WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need...
2023-03-0624 min
The SEO ShowSearch Engine Models With Scott Stouffer - Episode 070Send us a textWe're joined by Scott Stouffer to discuss building search engine models - some pretty advanced stuff centered around building mini "clones" of Google to then use in testing changes and seeing the results BEFORE making them to your website. Pretty cool, enjoy.WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get...
2023-02-2847 min
The SEO ShowSEO... But Stolen From Social - Episode 069Send us a textWe're back at it stealing from social this week - we've once again shamelessly trawled Reddit and Twitter for SEO topics to have a chat about on the show. Listen in for the debut of our high production, very special intro music for the segment.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.Stuff You Need To KnowThe SEO Show is rele...
2023-02-2129 min
The SEO ShowSEO Testing with Logan Bryant - Episode 068Send us a textThis week Logan Bryant from https://hire.loganbryant.com stopped by the show to talk about his experience 5'xing the leads at a B2B fintech business and his approach to SEO testing. Enjoy.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your...
2023-01-3150 min
The SEO ShowChatGPT for SEO - Episode 067Send us a textThis week we're adding to the noise about ChatGPT with an episode covering some of the interesting ways we have been using it for SEO.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love...
2023-01-1539 minThe SEO ShowFrom The Vault - Should You Pay For Backlinks? - Episode 066Send us a textWhile we're taking some time off over Xmas we're publishing some of our most popular or interesting episodes from our archive. Enjoy this chat on one of the polarising topics in the SEO world - should you pay for backlinks?Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.Stuff You Need To KnowThe SEO Show is released once a...
2023-01-0922 minThe SEO ShowFrom The Vault - Natural Language Processing for SEO - Episode 065Send us a textWhile we're taking some time off over Xmas we're publishing some of our most popular or interesting episodes from our archive. Enjoy this chat with Rob Hoang from Local Digital about using Google's natural language processing in SEO and see you with new episodes when we return some point late January 2023.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.Stuff You Need To Know
2023-01-0234 minThe SEO ShowFrom The Vault - Kyle Roof Interview - Episode 064Send us a textWhile we're taking some time off over Xmas we're publishing some of our most popular or interesting episodes from our archive. Enjoy this chat with Kyle Roof and see you with new episodes when we return some point late January 2023.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.Stuff You Need To KnowThe SEO Show is released once a...
2022-12-2636 min
The SEO ShowMerry Xmas - See You In 2023 - Episode 063Send us a textThe final episode for 2022... we're just saying a quick thanks for listening and letting you know about our plans for 2023.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
2022-12-1906 min
The SEO Show2022 SEO Wrapped & Our 2023 Predictions - Episode 062Send us a textWe're taking a look at the year that was in SEO this week - our 2022 wrapped episode. In the second half we gaze into our eight ball and give a few predictions for what will happen in 2023.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your...
2022-12-1250 min
The SEO ShowSEO Takedown With Kat Zhu - Episode 061Send us a textThis week we are joined by Kat Zhu, an SEO Specialist at Local Digital to do a "live takedown" of sorts - pulling apart the results achieved on an ecommerce site and the work done to get them.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wher...
2022-12-0639 min
The SEO ShowSEO... But Stolen From Social - Episode 060Send us a textWe're back at it stealing from social this week - we've once again shamelessly trawled Reddit and Twitter for SEO topics to have a chat about on the show. Listen in for the debut of our high production, very special intro music for the segment.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.Stuff You Need To KnowThe SEO Show is released once a we...
2022-11-1528 min
The SEO ShowSEO Pros: Craig Dewart @ MyContentPal & Link City - Episode 059Send us a textContent & links - both massive pillars in the SEO world. And before you get into that, building a career and landing a job is pretty important too. That's why I brought Craig Dewart on the show this week. Craig operates 3 x SEO business dealing with content, links and SEO recruitment - so we spoke about all three.Enjoy!Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.St...
2022-11-0750 min
The SEO ShowSEO Pros: Anton Surov @ Sportsbet - Episode 058Send us a textGambling is one of the more difficult spaces to do SEO in. That's why I invited Anton Surov, SEO Manager at Sportsbet to come on the show this week for another edition of our SEO Pros series.We spoke about his background in SEO, and how he made his way to work at Sportsbet via working agency-side in Moscow and London. Our chat delved into some interesting technical and tactical tidbits on the Sportsbet approach to SEO.Enjoy!Hey, Check These Guys Out...
2022-10-3135 min
The SEO ShowShould You Use An Agency For Link Building - Episode 057Send us a textCan you do link building yourself as a business owner, or is it something that should be left to agencies? We jump in to look at this and weigh up the pros and cons for each in this week's episode of The SEO Show.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.Stuff You Need To KnowThe SEO Show is released once a week...
2022-10-2416 min
The SEO ShowKevin Indig (ex-Shopify, Atlassian & G2) talks SEO - Episode 056Send us a textKevin Indig has held senior SEO roles at tech companies Shopify, Atlassian and G2 where he lead teams of 30 + SEO specialists. He publishes the weekly newsletter The Growth Memo on topics related to SEO & growth.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and...
2022-10-1747 min
The SEO ShowHow To Become An SEO - Episode 055Send us a textThis week we're talking about how to become an SEO. We got inspired by an email we received from someone looking to crack into the industry and thought we'd dedicate an episode to that very topic - how to get your start as an SEO.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.Stuff You Need To KnowThe SEO Show is rele...
2022-10-1119 min
The SEO ShowSEO Pros: Gaston Riera @ Envato Elements - Episode 054Send us a textSEO Pros is a new format on the show where we interview SEO professionals from around the world that are working inhouse or on large SEO campaigns in some way, shape or form.The first cab off the rank is this interview with Gaston Riera, SEO specialist at Envato. We spoke about how he found SEO, what his days look like now and how he keeps his skills sharp.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital – need mo...
2022-10-0339 min
The SEO ShowHow To Rank Your Podcast - Episode 053Send us a textWe rank #1 for SEO Podcast in Google, we're in the top lists of recommended shows for the Marketing category in Apple Podcasts in Australia and Google is recommending our podcast in the carousel.It's taken a year but we've kind of figured out how to do SEO for a podcast. In this episode recorded just for International Podcast Day on Friday 30th September, we run through how we think SEO for podcasts works based on our trial and error.Hey, Check These Guys OutThe...
2022-09-2928 min
The SEO ShowLocal SEO with Andrew Shotland from Local SEO Guide - Episode 052Send us a textThis week Andrew Shotland from localseoguide.com stopped by to talk about all things local SEO. From Google My Business to citations to location pages, we had a great chat that will come in useful for anyone looking to generate local leads & business.Andrew also mentioned his tool Squeryl coming soon, you can apply for the beta right here.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.
2022-09-1939 min
The SEO ShowSEO Q&A Week #6 - Episode 051Send us a textWe're answering listener SEO questions again this week. Get our answers on topics like how to get SEO clients, do we change our approach depending on the type of business, our WordPress SEO hacks and more.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podc...
2022-09-1323 min
The SEO ShowBlack Hat SEO with Craig Campbell - Episode 050Send us a textCraig Campbell stopped by this week to chat about Black Hat SEO. It's an interesting part of the SEO world that we haven't spent too much time on (and not one we recommend unless you know what you're doing and are not TOO black hat about it).Craig helped define what the term actually means then we chatted about various tactics he has used over the years.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital – need more customers? Th...
2022-09-0553 min
The SEO ShowSEO... But Stolen From Social #1 - Episode 049Send us a textWe're back at it stealing from social this week - we've once again shamelessly trawled Reddit and Twitter for SEO topics to have a chat about on the show. Listen in for the debut of our high production, very special intro music for the segment.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.Stuff You Need To KnowThe SEO Show is released once a we...
2022-08-3027 min
The SEO ShowSEO Quick Wins - Episode 048Send us a textSEO is a long term game, but people always want to speed it up or ask if things can be accelerated. Generally, the answer is no, particularly if your site is new, but there are quick things that can be done to make the most of any foundations you might have - that's what this episode is all about.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in....
2022-08-2319 min
The SEO ShowGoogle Announces 'Helpful Content Update' - Episode 047Send us a textGoogle have pre-announced the 'helpful content update' coming next week. The words in their announcement say it best - they want to ensure people see more original, helpful content written by people, for people, in search results.TL:DR - we noticed people have been using GPT-3 to spam out masses of low value content so this update is coming to get you.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digi...
2022-08-1918 min
The SEO ShowSaaS SEO with Alexander Rehnborg from Get Response - Episode 046Send us a textThis week we're talking SaaS SEO with Alexander Rehnborg who is the Head of SEO at email marketing & automation platform Get Response.The world of SaaS (software as a service) has a few little nuances to be aware of outside of your regular SEO campaigns, and we touched on some of that in today's chat.Our chat delved in to the topics of content creation, audience intent, getting SEO buy in from stakeholders in the business and, of course, links.Hey, Check These Guys Out
2022-08-0837 min
The SEO ShowForget SEO... Do You Have A Conversion Problem? - Episode 045Send us a textLots of people engage with SEO because they want traffic. If leads or sales aren't good? Just get MORE traffic.More traffic is not always the answer.What's happening after the click? When people visit your website are you doing everything right to give yourself the best chance at converting them?Conversion is the topic of this week's episode. We run through some of the must have, no brainer, non negotiable essentials you need to have on your website to convert your SEO traffic into actual customers.
2022-07-2832 min
The SEO ShowWhat Makes A Good Link? - Episode 044Send us a textWe're covering how to judge a quality link from a crappy one this week. Rather than just relying on software tools, we cover the 9 areas you can look at to assess a potential linking partner and make sure you've made a good decision.Enjoy!Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.Stuff You Need To KnowThe SEO Show is released once...
2022-07-1923 min
The SEO ShowTopical Authority With Andy Chadwick - Episode 043Send us a textWe're joined by Andy Chadwick this week to chat about the topic of topical authority aka hub and spoke content aka pillar and cluster content. Whatever you want to call it, if you can nail it with your site it can lead to awesome Google visibility and traffic.We went in-depth in this chat with plenty of gold nuggets dropped during this 50+ minute chat.You can check out Andy at his personal site here or his software tool Keyword Insights.Enjoy!Hey...
2022-07-141h 00
The SEO ShowSEO Q&A Week #5 - Episode 042Send us a textWe're answering listener SEO questions again this week (plus a few questions we stole from Reddit). We cover topics like what to do when a competitor steals your content, will AI replace SEO, how to structure an inhouse SEO team and more - enjoy!Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.Stuff You Need To KnowThe SEO Show is released once a week...
2022-06-2837 min
The SEO ShowMatt Diggity Talks To Us About Affiliate SEO - Episode 041Send us a textWe're joined by none other than Matt Diggity this week to talk all things affiliate SEO.Affiliate marketing is a topic we haven't really gone in to on the show until now, but it's an exciting part of the SEO world and something you can realistically use to generate 6 figures in revenue a month, as Matt covers.Matt is a well known name in the SEO world, whether it's running his blog Diggity Marketing, his YouTube channel, or over at his training group The Affiliate Lab. He's also the...
2022-06-1546 min
The SEO ShowAhrefs Launches A Search Engine - Episode 040Send us a textAhrefs, a leading SEO software company, has decided to up the game a little... by investing $60 million of their own money into creating a 'Google killer' search engine.So will their search engine work, or will it be another flop in a long list of Google competitors that never went anywhere.We dig into the new search engine and discuss some of the selling points it claims and why Ahrefs might have decided to launch something like this.Hey, Check These Guys Out...
2022-06-0717 min
The SEO ShowMay 2022 Broad Core Algorithm Update - Episode 039Send us a textArrrrgggghhhhhhh.... it's happened. The first Google broad core update in 6 months has dropped on the 25th May 2022.It's actually still rolling out, so there's not too much analysis to be had for now, but we comment on a few things we've seen in the wild since the update dropped.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.Stuff You Need To KnowThe...
2022-05-3118 min
The SEO ShowWhat Is Your Least Favourite Part of SEO - Episode 038Send us a textThis week we've decided to go to the world of SEO Twitter and pillage content ideas from there (with credit, of course).The inspiration for the episode came from a tweet JohnMu at Google shared - "What is your least favourite part of SEO". Lots of good comments and replies there, so we picked a few topics that we thought were interesting to chat about in this episode.You never know, more content inspired by "SEO Twitter" might be a regular part of the show moving forward, let us...
2022-05-2428 min
The SEO ShowTechnical SEO with Geoff Kennedy - Episode 037Send us a textWe are back in action after a little break... alright, a relatively long break. We said it would only be a week off and it was actually a month, but the good news is the studio move is pretty much done and dusted and we're back in action.This week we welcome Geoff Kennedy to the show. We came across Geoff in his previous role as head of marketing at SEO software tool SiteBulb. This is a tool we use pretty much every day in our agency business, so we thought...
2022-05-1643 min
The SEO ShowWe're Moving - Episode 036Send us a textJust a quick one to let you know we're moving and will be back in a jiffy.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn...
2022-04-1303 min
The SEO ShowWhat To Do When Your Rankings Drop - Episode 035Send us a textIt's a horrible feeling. All of a sudden your Google rankings drop or disappear altogether, and with it your traffic. What are you supposed to do in a situation like this? That's exactly what we cover off in this episode. From diagnosing the problem to the course of action you can take to try and recover, we're talking all things dreaded ranking drops this week.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digi...
2022-04-0619 min
The SEO ShowBarry Schwartz Interview - Episode 034Send us a textBarry Schwartz is a man who needs no introduction in the SEO world, but we'll give him one anyway.He's the founder and chief contributor to the industry news site Search Engine Roundtable where he has published north of 50,000 articles on the topic of search & SEO over the past 2 decades.As one of the leading voices in the SEO industry globally, Barry has seen it all in his time reporting on the space. It was great to chat to him and learn more about how he got started with...
2022-03-2836 min
The SEO ShowWhy Does SEO Have A Bad Reputation? - Episode 033Send us a textThis week's episode is dedicated to a single listener's question - "why does SEO have a bad reputation?".We discuss why this is the case with SOME people and look at it from a few different angles. We also tie the discussion for some reason into the terrible TV show Byron Baes.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.Stuff You Need To Know
2022-03-2119 min
The SEO ShowLocal SEO - Episode 032Send us a textWe're introducing the topic of local SEO this week. If you don't know your Google My Business from your Local Business Schema Data then tune in. We take a look at how local SEO works and some of the key things you can do to improve your local presence.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.Stuff You Need To KnowThe SEO Show...
2022-03-1421 min
The SEO ShowKyle Roof Interview - Episode 031Send us a textWe chat with Kyle Roof this week. Kyle needs no introduction in the SEO world after he famously (or is it infamously) proved Google doesn't really "understand" content - it's just a math formula that looks at certain inputs. To do this, he ranked a page written purely in lorem ipsum dummy content #1 in Google just by changing keywords in certain parts of the page that he thought Google's algorithm looks at.... hey presto - #1 rankings. Kyle is also the founder of Page Optimizer Pro, a software tool for auditing and i...
2022-03-0736 min
The SEO ShowGoogle Reviews & How To Spot The Fakes - Episode 030Send us a textThis week we take a look at Google Reviews - they're a vital aspect of your local SEO efforts, but they're also super important for building trust and credibility with your audience. We pull apart all things Google reviews and finish off with a chat about how to spot the fake reviews that are unfortunately all over the platform.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.St...
2022-02-2819 min
The SEO ShowSEO Q&A Week #4 - Episode 029Send us a textIt's another questions and answers episode this week. The guys dive into some reader questions on all things SEO. And funnily enough they've all been submitted by famous US and Australian politicians for some reason...Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and...
2022-02-2121 min
The SEO ShowFacebook's Plummeting Share Price & What It Means For SEO - Episode 028Send us a textAnother short and sweet episode this week. With Facebook's share price copping a hammering over the past week or so, we wanted to get a little topical and serve up some food for thought on how this relates to your own approach to online advertising and SEO.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.Stuff You Need To KnowThe SEO Show is rele...
2022-02-1410 min
The SEO ShowA Quick & Easy Free Linkbuilding Tactic - Episode 027Send us a textAfter all the discussion about paying for links last week we wanted to jump in with a short and sweet episode on one of our favourite FREE link building tactics this week.Hope you enjoy!Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get...
2022-02-0709 min
The SEO ShowShould You Pay For Backlinks? - Episode 026Send us a textIt's the first episode back for 2022 and we're jumping straight into a controversial topic in SEO - should you pay for backlinks?Michael and Arthur give their thoughts on the topic and ideas on when you should and shouldn't pay for backlinks - do you agree?Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.Stuff You Need To KnowThe SEO Show...
2022-01-3121 min
The SEO ShowMerry Xmas... See You Next Year - Episode 025Send us a textThe final episode for 2021... we're just saying a quick thanks for listening and letting you know about our plans for 2022... as well as talking about cricket and eggnog for some reason.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling...
2021-12-1304 min
The SEO ShowSEO Q&A Week #3 - Episode 024Send us a textIt's the third SEO questions & answers episode this week. New questions from the world of SEO answered by Michael & Arthur.And a reminder, if you have any questions you'd like answered feel free to submit them at https://theseoshow.coHey, Check These Guys OutThe SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.Stuff You Need To KnowThe SEO Show is released once a week so...
2021-12-0625 min
The SEO ShowNatural Language Processing = SEO Superpowers - Episode 023Send us a textThis week we are joined by Rob Hoang, an SEO Specialist at Local Digital and a guru when it comes to Natural Language Processing. It's an interesting topic, and when it comes to SEO its something we have had a lot of success with - so much so we have created the software Natch to help with the process, which we also talk about a little in the episode. We delve in to what natural language processing is and how we use it to improve our Google visibility so it's all actionable stuff...
2021-11-2833 min
The SEO ShowSEO vs Google Ads - Episode 022Send us a textIt's the age old debate - should I focus on Google Ads or SEO for my business? This week we take a look at the pros and cons of both channels and the best use cases for each... and give our verdict on which one is the best at the end - you might be surprised by what we have to say.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
2021-11-2232 min
The SEO ShowWhat Are Core Web Vitals & Why Should You Care? - Episode 021Send us a textWe're taking a look at Core Web Vitals this week, a big deal in the world of SEO of late. If you don't know your LCP from your CLS this is the episode for you. We dive into what core web vitals are and why you should care as a website owner.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.Stuff You Need To Know
2021-11-1513 min
The SEO ShowGetting Website Migrations Right - Episode 020Send us a textWe're looking at website migrations this week. We cover off the important considerations from an SEO point of view, along with an outline of the steps we take when migrating a website.Getting your website migration right can mean the difference between maintaining or improving your Google presence or falling off the map all together, so tune in and pick up some tips and tricks.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital - need more customers? That's...
2021-11-1114 min
The SEO ShowSEO Q&A Week #2 - Episode 019Send us a textIt's the second SEO questions & answers episode this week. Six new questions from the world of SEO answered by Michael & Arthur. And a reminder, if you have any questions you'd like answered feel free to submit them at https://theseoshow.coLockdown Update - Due to the Sydney COVID lockdowns we're not recording in the studio this week (or for the next few weeks at least) - instead, we're recording from our home set-ups. Apologies the sound quality isn't what it usually is!Hey...
2021-10-2029 min
The SEO ShowReal World SEO Timelines - Episode 018Send us a textThis week we take a look at real world SEO timelines and what you should expect to be done by the month 1, month 3, month 6 and 12-month mark.Lockdown Update - Due to the Sydney COVID lockdowns we're not recording in the studio this week (or for the next few weeks at least) - instead, we're recording from our home set-ups. Apologies the sound quality isn't what it usually is!Hey, Check These Guys OutThe SEO Show is brought to you by Local...
2021-10-0826 min
The SEO ShowHosting Options & SEO Performance - Episode 017Send us a textThis week we take a look at our 3 favourite hosting options and the pros and cons of each. Setting your site up with the right hosting is a massive factor in your SEO performance, and if you use our top pick you probably won't go wrong. Check out the episode to find out what we recommend and why.Lockdown Update - Due to the Sydney COVID lockdowns we're not recording in the studio this week (or for the next few weeks at least) - instead, we're recording from our...
2021-09-2829 min
The SEO ShowAudit Your Competitors For Fast Results - Episode 016Send us a textThis week we're chatting about how to audit your competitors and take inspiration from their SEO efforts to apply to your own site.Lots of quick wins, tools and actionable tactics covered off in the episode. Also some random chat about wheels for some reason.Lockdown Update - Due to the Sydney COVID lockdowns we're not recording in the studio this week (or for the next few weeks at least) - instead, we're recording from our home set-ups. Apologies the sound quality isn't what it usually is!
2021-09-2135 min
The SEO ShowSEO Q&A Week - Episode 15Send us a textIt's SEO questions & answers week this episode. We've gathered the questions we have received across the interwebs and put together our answers.We had a lot of fun doing this one, so expect to see more Q&A episodes in the future. If you have any questions you'd like answered feel free to submit them at https://theseoshow.coLockdown Update - Due to the Sydney COVID lockdowns we're not recording in the studio this week (or for the next few weeks at least) - instead, we're...
2021-09-1444 min
The SEO ShowSEO Myths & Misconceptions - Episode 014Send us a textSEO is Dead. Link building is not important. My nephew is good with computers, they can do my SEO.Yep, this week we're talking common SEO myths and misconceptions we've heard over the years.Lockdown Update - Due to the Sydney COVID lockdowns we're not recording in the studio this week (or for the next few weeks at least) - instead, we're recording from our home set-ups. Apologies the sound quality isn't what it usually is!Hey, Check These Guys Out...
2021-08-3135 min
The SEO ShowWordPress SEO: Essential Plugins To Get The Job Done - Episode 013Send us a textThis week we talk about the must use plugins to help you maximise your WordPress SEO efforts.Plugins discussed include:YoastRank MathSEOPressSucuriWordFenceShort PixelPerfmattersW3 Total CahceWP RocketNitropackBlogVaultSiteKitLink WhisperLockdown Update - Due to the Sydney COVID lockdowns we're not recording in the studio this week (or for the next few weeks at least) - instead, we're recording from our home set-ups. Apologies the sound quality isn't what it usually is!Hey, Check These Guys OutThe SEO Show is brought to you...
2021-08-2425 min
The SEO ShowMust Have SEO Software, Tools & Browser Extensions - Episode 012Send us a textIf there's one thing the SEO world loves it's software tools, so this week we chat about the tools to make your SEO life easier.Lockdown Update - Due to the Sydney COVID lockdowns we're not recording in the studio this week (or for the next few weeks at least) - instead, we're recording from our home set-ups. Apologies the sound quality isn't what it usually is!Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital...
2021-08-1740 min
The SEO Show80/20 SEO: Focus Here & Get Bang For Your Buck - Episode 011Send us a textThis week we apply the Pareto Principle to SEO, and cover off the 20% of efforts that are going to lead to 80% of your results.There a lot of different opinions and noise in the SEO world, and it can be hard to figure out what's important to spend your time on and what isn't as important. In this 80/20 SEO episode we cover off the absolutely vital areas that any business owner should cover off with their website if they're looking to generate real business outcomes via SEO - that's...
2021-08-1020 min
The SEO ShowLet's Get Real - Is It YOU Hurting Your SEO? - Episode 010Send us a textLast week we spoke about the dodgy tactics some SEO salespeople will use. This week, we're looking at the other side of the coin. It's true, not every failed campaign is the fault of a "dodgy agency". Sometimes, business owners that engage an SEO agency will contribute to their own campaign failing, often without even realising it.We cover off the main contributing factors from the client side that we have seen over the years derail the success of an SEO campaign. If this knowledge is all out in the open...
2021-08-0228 min
The SEO ShowSEO Salesman B.S - Learn It, Avoid It & Make Your Life Easier - Episode 009Send us a textThe SEO world is notorious for dodgy operators making massive promises to businesses just to get them to part with their hard earned... then delivering poor results.We run through the common sales tactics and B.S that these services like to spin, and why you need to look out for them.If you follow the points in this episode it means you're likely to avoid the cowboys and make sure you're working with a legit operation.Hey, Check These Guys OutThe...
2021-07-2631 min
The SEO ShowBeware: Dodgy SEO - Blackhats, Penalties & Bad Rankings - Episode 008Send us a textThis week we're talking about dodgy SEO & Google penalties.Yep, it's not all roses in the world of SEO.Fly too close to the sun with some of your tactics and you might find your results going backwards instead of improving, thanks to a dreaded Google penalty.We take a look at what they are, what they target and how to avoid them.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital - need more...
2021-07-1925 min
The SEO ShowSo... Why Invest In SEO? - Episode 007Send us a textWe've covered off how Google works and the four main pillars of SEO.But now, its time to take a look at why you'd want to invest in SEO. We go through the top 9 reasons we know SEO is well worth investing in if you're a business owner serious about growing online.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.Stuff You Need T...
2021-07-1220 min
The SEO ShowThe Authority Pillar - Links & Linkbuilding - Episode 006Send us a textWe're looking at the authority or link building pillar this week - which is still the biggest aspect of SEO, despite what some might try and argue.If you're trying to rank a website in a competitive space you're going to need to spend a lot of your effort on link building. This episode introduces you to why that is the case and some important considerations for the link building pillar.Resources mentioned in this episode:AhrefsArchive.orgHey, Check These Guys Out...
2021-07-0531 min
The SEO ShowThe UX Pillar: User Engagement - Episode 005Send us a textWe're talking UX aka User Experience this week. Not only is it important to consider for your users, it's an increasingly important SEO consideration.We cover off what it is and why its important and give a list of our top UX considerations for most business owners to be aware of.Short and sweet this week - hope you enjoy!Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital...
2021-06-2812 min
The SEO ShowThe Technical Pillar: Servers, Code & All Things Nerdy - Episode 004Send us a textWe introduce the technical pillar of SEO and chat about the 9 main areas of technical SEO and the tools we consider most important.Quite a lot of resources mentioned in this episode - enjoy:KinstaWP EngineCloudwaysWordPressShopifyPingdomGT MetrixPageSpeed InsightsWebpage TestSitebulbScreaming FrogTiny PNGShortpixel.ioGoogle Search ConsoleHope you enjoyed the episode!Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.Stuff You Need To Know
2021-06-2137 min
The SEO ShowThe Content Pillar: Onsite Optimisation - Episode 003Send us a textIn this episode we talk about the first pillar of SEO - onsite optimisation, which we refer to as the "content pillar".We explain what it is and how to do it better than 9 out of 10 of your competitors.The tools mentioned in this episode are:AhrefsPage Optimizer ProSurfer SEOGoogle Keyword PlannerWe also recommend making use of People also Ask feature of Google as well as marking up your content with Schema.Hope you enjoyed the episode!Stuff You Need To...
2021-06-1425 min
The SEO ShowHow Google Works & The 4 Pillars of SEO - Episode 002Send us a textBefore getting too deep into the weeds with SEO its time to explore how Google works and what the key principles of SEO are.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our YouTube content at http://theseoshow.tvHey, Check These Guys...
2021-06-1013 minThe SEO ShowWe Fix Bad SEO Advice - Episode 001Send us a textA quick introduction to your hosts Michael and Arthur and why we've decided to do a podcast all about search engine optimization.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our YouTube content at http://theseoshow.tvHey, Check These Guys Out
2021-06-1006 min