Shows
TechSolutions4CUsGrow Your CU by Ignoring 99% of the Market, with Bankjoy's Mike DuncanTired of casting a wide net and coming up empty? The secret to revitalizing your credit union might be to start thinking small.In this episode, host John San Filippo sits down with Michael Duncan, CEO and founder of digital banking provider Bankjoy, to discuss the strategy of vertical banking (also known as niche banking or sub-branding). This approach allows community financial institutions to leverage their existing charter to create a discrete, digital brand that caters to a very specific audience.You'll learn:...
2025-11-1931 min
TechSolutions4CUsDigital Sub-Brands: Bankjoy's Michael DuncanGrowing your credit union has long been an exercise in thinking big. Offer as many products and services as possible. Get as big a charter as possible. Cast as wide a net as possible.Today, however, more and more credit unions are growing by thinking smaller, launching all-digital sub-brands targeted to very specific market segments.Our guest today is Michael Duncan, CEO of digital banking provider Bankjoy. The topic is creating niche digital sub-brands and how Bankjoy can help your credit union do just that.
2024-02-2733 min