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Michael Schumpert

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TeesMeTeesMeReturn of the Distinguished Gentleman, with Michael James of Frederick BenjaminNew #TeesMe podcast episode alert with Michael James of Frederick Benjamin  *************************  What You’ll Hear Branding, it’s all in the name  Pushing product: Mizani, Revlon and working the circuit The corporate clash, a familiar story - Betting on yourself, you know what you know Kitchen or Chemist? Make the money first So you want to be in Target? Are you retail ready? Make space and how large companies can support small brands As you level up, so do the challenges Golf is the mental vacation Charity, Barbershops Books, improving the literacy rate for young Black boys  Mentions: @fredbgrooming @MalcolmGladwell  ************************* Michael J...2022-05-2747 minBuilding BarrelsBuilding BarrelsBuilding Barrels UpdateIt's been a few months since Building Barrels posted an episode. What have we been up to?2021-08-2602 minBuilding BarrelsBuilding BarrelsSurf Park Technology Presentation Summary from the Surf Park SummitIt's an arms race to create the best man-made waves. Several competitors in the industry have active and operating surf pools. Others are poised to make an impact. The future looks bright for building barrels across the world!        In the last installment of the Surf Park Summit recap, Building Barrels outlines the presentations by several of the leading artificial wave providers as well as several emerging technologies that are certain to bring the stoke. Technologies covered include:   Wavegarden Surf Loch Surf Lakes AirSurf SURF ERA The Swell UNIT Surf Po...2021-05-0317 minBuilding BarrelsBuilding BarrelsMiscellaneous topics from the Surf Park SummitIn this brief segment of the Surf Park Summit recap, Building Barrels explores the industry recovery after Covid, and how to best spread the word about the benefits of surf parks to others.   Topics include:   Who to tell about surf parks What's your message Easing introductions to surfing Post-Covid adventures Recreational focus during recovery Surf tourism post-pandemic And more!   Subscribe to make sure you get the whole series!   And if you'd like to join a surf park mastermind group where we'll share info, network, brainstorm, and coll...2021-04-1206 minBuilding BarrelsBuilding BarrelsTraining and Events at your Surf ParkYou train to take the gold at the next surf competition. The media will be there to broadcast your glory. Here's how surf parks will not only help you in your quest, but may revolutionize surf events as we know them.      In this installment of the Surf Park Summit recap, Building Barrels examines surf park contests, the media that will be there, and why you should explore hosting professional training or high-end surf coaching at your surf park. Topics include:   Surf parks and media/marketing Benefits of surf park competitions Types of conte...2021-04-0509 minBuilding BarrelsBuilding BarrelsWater quality at your surf parkYour customers will expect crystal clear waves and no chance encounters with microscopic critters (or larger for that matter.) Keep your water clean, keep your water safe. The importance of this cannot be emphasized enough.    In this segment of the Surf Park Summit recap, Building Barrels brings you a summary of a panel discussion on water quality. You'll hear about:   Keeping your water clean Navigating local water regulations Record-keeping Staying amoeba free Prioritizing equipment Lessons learned from existing venues And more!   Subscribe to make sure you get...2021-03-3110 minBuilding BarrelsBuilding BarrelsSurf Park SustainabilitySave the earth, save the waves. The care for mother earth and her oceans has been part of the surfer ethos for as long as man has been riding waves. So how do surf parks fit into that? Through sustainability initiatives.    In this episode of the Surf Park Summit recap, Building Barrels reviews a panel discussion on surf park sustainability and how you can develop your surf park into a showcase for sustainability.   Topics include:   Surf parks' responsibilities to the ocean Sustainability motivations for surf parks Must haves for sustainability Best Prac...2021-03-2312 minBuilding BarrelsBuilding BarrelsKeeping your surf park safe - Notes on Risk, Insurance, and Safety from the Surf Park SummitSafety at a surf park? Sounds boring. But keeping your customers healthy and stoked should be a priority. Take good care of your patrons, and your bottom line will thank you.    In this installment of the Surf Park Summit 2020 recap, Building Barrels combines notes from a panel discussion on surf park safety and a presentation by an insurer specializing in family entertainment centers and water/amusement parks.  Topics include:   Managing and mitigating your risk Safety training Safety equipment Lifeguards Choosing your insurance Insurance underwriting Alcohol at your surf...2021-03-1511 minBuilding BarrelsBuilding BarrelsMaximizing surf park visitor experience while maxing out revenues - Notes from Surf Park Summit 2020Developing an incredible customer adventure at your surf park will bring you loyal patrons and ultimately, success!  Your daily operations and wave management impact their experience more than anything.    In this segment of the Surf Park Summit 2020 recap, Building Barrels combines a presentation on surf park operations with a panel discussion on "wave programming and the ideal customer experience" to help you develop your surf park customer journey while maximizing your revenues.  You'll hear about:   Marketing your surf park Customer engagement Programming and events Operational Design Mixing up wave types...2021-03-0515 minBuilding BarrelsBuilding BarrelsWhat women want in a surf park - Notes from the Surf Park Summit 2020No "bro culture" here! Women want to feel welcomed and comfortable when they visit your surf park. They may not be coming for just the perfect man-made waves so you need to keep this in mind when planning.   In this segment of the Surf Park Summit 2020 recap, Building Barrels covers a presentation on the history of surfing and combines it with the panel discussion of "What women want in a surf park." Not sure how they relate? Well they do!  You'll hear about:   Equity in surfing Purchasing power of women Expectations bef...2021-02-2811 minBuilding BarrelsBuilding BarrelsPredevelopment Design and Planning of your Surf Park from the Surf Park Summit 2020Bringing man-made waves to your area is no easy task. Theres a lot to consider before breaking ground on your surf park. During predevelopment, your site and due diligence findings can impact your design and vice versa.  Let's find out how they relate.    In this installment of the Surf Park Summit 2020 recap, Building Barrels combines notes from a presentation by Wavegarden and a panel discussion on predevelopment design and planning for your surf park.  Topics include:   Getting started Key questions and challenges to consider Impact of site and studies on design G...2021-02-2515 minBuilding BarrelsBuilding BarrelsSurf park funding - A "how to" from the Surf Park Summit 2020Possibly the biggest challenge you will encounter with your surf park development project is finding the funding to bring man-made waves to your area.    In this segment of the Surf Park Summit 2020 recap, Building Barrels covers the panel discussion of how to fund your surf park.  Topics include:   Capital stacks (and what they are) Business models What investors and financiers are looking for What you need to do before approaching institutional capital Effects of Covid on surf parks A "case study" of how URBN SURF founder Andrew Ross purs...2021-02-2220 minBuilding BarrelsBuilding BarrelsPublic support - both financial and instrumental - for your surf park - Recap from Surf Park SummitSurf Park development projects are expensive, and it may help to get public/city support.    In this segment of the Surf Park Summit 2020 recap, Building Barrels covers the panel discussion of public/private partnerships. Topics include:   Benefits to the city (you'll need to convince them!) City concerns (you'll need to address them) Some types of financial incentives (get creative) Why you may not want public support And more!   Subscribe to make sure you get the whole series!   And if you'd like to join a surf park mastermind group...2021-02-1809 minBuilding BarrelsBuilding BarrelsAdvice from current surf park operators given at the Surf Park Summit 2020There are only a few surf parks currently operating throughout the world. Continuing our series on the Surf Park Summit 2020, in this episode of Building Barrels we explore a panel discussion between some of the founders, developers, and operators of URBN SURF, The Wave Bristol, Palm Springs Surf Club, BSR Surf, and DSRT Surf. They share some of the lessons they learned during their process of surf park development.   Aspiring surf park developers will hear more about:    Due diligence Site selection Commercial business models Artificial wave tech selection Business systems Cus...2021-02-1314 minBuilding BarrelsBuilding BarrelsSurf Park Summit 2020 Recap and ReviewThe Surf Park Summit held in 2020 examined many valuable topics for the aspiring surf park developer. This is an overview  and review of what was covered and is the first in a series exploring the various subjects including:   Financing your surf park Designing your surf park Surf park sustainability What women want Surf park operations Surf park safety Water quality Public-private partnerships Current and new technologies and much more! Subscribe to make sure you get the whole series!   And if you'd like to join a s...2021-02-0822 minBuilding BarrelsBuilding BarrelsTalking Surf Parks with Honokea Surf Villages and ResortsBuilding Barrels interviews Keno Knieriem and John Kojima with Honokea Surf Villages and Resorts and learns how they can help aspiring surf park developers with their project. Keno and John discuss their lessons learned in developing NLand Surf and their own surf resort in Hawaii.  We cover the importance of feasibility and due diligence as well as the many similarities of surf parks to real estate development. Honokea believes in multi-generational developments and they discuss the benefits of skill-based vs thrill-based attractions. Visit Honokea at http://www.honokea.com And if you'd like to join a...2020-11-171h 16Building BarrelsBuilding BarrelsEndless Surf InterviewBuilding Barrels interviews Andrew Thatcher with Endless Surf and learns how pneumatic wave systems work. Andrew discussed their proprietary technology called the Wave Doctor and how it offers different types of waves. We also explore what to look for when choosing a wave tech provider and finding the land to build our surf park. Visit Endless Surf at www.endlesssurf.com And if you'd like to join a surf park mastermind group where we'll share info, network, brainstorm, and collaborate, follow the link below. http://bit.ly/surfparkmastermind Title song: "RITM"...2020-10-0143 minBuilding BarrelsBuilding BarrelsCloward H2O InterviewBuilding Barrels Interviews Allen Clawson and Dan Aldred with Cloward H2O and learns the importance of water quality for a surf park development. Plus, why you shouldn't call it a wave pool, why water quality engineering is needed before you even buy your land, and the importance of pool vacuums (hint: this is a MUST have!)    Visit http://clowardh2o.com/ to connect with Allen and Dan. And if you'd like to join a surf park mastermind group where we'll share info, network, brainstorm, and collaborate, follow the link below. http://bi...2020-06-2555 minBuilding BarrelsBuilding BarrelsAbout Building BarrelsAre you new to Building Barrels? Start here for a quick introduction to why we created the channel. We strive to learn everything we can about surf park development and pass it on to you so that you too, can Build Barrels. (And for any not-yet-surfers, we explain, what's a barrel?) If you'd like to join a surf park mastermind group where we'll share info, network, brainstorm, and collaborate, follow the link below. http://bit.ly/surfparkmastermind Title song: "RITM" by 4MHZ on icons8.com2020-06-2508 minBuilding BarrelsBuilding BarrelsSurf Park Development is Real Estate DevelopmentIn this episode Building Barrels digs into how surf park development is actually the development of real estate and land. We discuss the different types of commercial real estate as well as how these might be used in your surf park to help bring waves to your hometown. And if you'd like to join a surf park mastermind group where we'll share info, network, brainstorm, and collaborate, follow the link below. http://bit.ly/surfparkmastermind Title song: "RITM" by 4MHZ on icons8.com2020-06-2512 minBuilding BarrelsBuilding BarrelsSurfing, Surf Parks, and Sports TourismToday, Building Barrels discusses the sports tourism industry and the impact it has on the town near you. How does surfing fit into sports tourism? How would a surf park impact our community? Why is surfing a big deal? All this and more... And if you'd like to join a surf park mastermind group where we'll share info, network, brainstorm, and collaborate, follow the link below. http://bit.ly/surfparkmastermind Title song: "RITM" by 4MHZ on icons8.com2020-06-2511 minBuilding BarrelsBuilding BarrelsApplying the Real Estate Development Matrix to your Surf ParkIn this episode, Building Barrels explores the Real Estate Development Matrix created by Daniel Kohlhepp at Johns Hopkins school of Real Estate. The matrix can help surf park developers better understand each phase of the process in developing land to get it ready for surfers to enjoy perfect waves in your hometown!  To better understand the tasks associated with the different phases of the real estate development matrix, check out Part 2 here... And if you'd like to join a surf park mastermind group where we'll share info, network, brainstorm, and collaborate, follow the link below. h...2020-06-2515 minBuilding BarrelsBuilding BarrelsTasks needed for your surf park development as outlined in the Real Estate Development MatrixIn the previous episode of Building Barrels, we discussed the Real Estate Development Matrix created by Daniel Kohlhepp at Johns Hopkins school of Real Estate. Breaking the process down to phases and tasks, the matrix can help surf park developers better understand how to develop land and get it ready for surfers to enjoy perfect waves in your hometown! This episode focuses on the tasks associated with the different phases of the real estate development matrix. For a bigger picture understanding of the phases, check out Part 1 here... And if you'd like to join a surf park...2020-06-2513 min