Shows
The Profitable Play Podcast326: Introverted or Non-Confrontational? 6 Strategies To Still Thrive as an Indoor Playground OwnerIn this episode of the Profitable Play Podcast, we’re diving into what success can look like for indoor playground owners who are introverted, non-confrontational, or just prefer to lead from behind the scenes. I’m sharing practical strategies for managing staff, setting boundaries with customers, and marketing your business—even if you don’t love being on camera or in the spotlight. You'll learn how to build a thriving business that aligns with your personality, avoids burnout, and still attracts loyal customers. Whether you're just starting out or reevaluating your role in your business, this episode will help you find...
2025-04-2835 minThe Profitable Play Podcast325: 3 Unique Event Ideas To Get You Through Your Slow Spring Indoor Play SeasonIn this episode, I'm sharing three unique yet proven event ideas to help indoor playground owners boost revenue during the tricky spring season, bridging the gap between winter excitement and summer camp busyness. From hosting a fun and profitable "Mom-Friend Speed Dating" night, to a practical "Busy Bag" crafting event, to a strategic "Summer Camp Sampler," you'll leave this episode with a specific plan of action and ready to energize your community and drive business during typically slower months.Host a Profitable Busy Bag Event (DOWNLOAD)How To Host The Best Easter...
2025-03-2636 minThe Profitable Play Podcast324: The NICHE Indoor Playground Concept With Karla from Eat and Be HoopyConsidering opening a play space in a mall OR thinking of starting a very NICHE indoor playground concept? Watch this honest interview first!In this episode, I have the pleasure of interviewing Karla, the owner of Eat and Be Hoopy, a unique business in Vermont. Karla shares her inspiring journey as a single mother who turned her passion for hula hooping into a brick-and-mortar business. Initially offering classes and parties in clients' homes, she eventually rented a dedicated space to accommodate growing demand, especially during Vermont's colder months.
2025-03-1051 minThe Profitable Play Podcast323: 10 Things I'd Do If I Needed To Book More Birthday Parties NOWFREE Book More Birthdays Challenge: https://www.michelecaruana.com/birthdaychallengeBLOG for this Episode: https://www.michelecaruana.com/blog/increase-birthday-party-bookingsIf you're an indoor playground owner looking to increase party bookings, this episode is packed with actionable strategies to help fill up your calendar. Birthday parties are one of the most profitable revenue streams in your business, but if bookings are slower than you'd like, don't panic! In this episode, I walk through 10 things I would do right now, next month, and over the next quarter to boost party...
2025-02-1746 minThe Profitable Play Podcast322: Recorded Coaching Call With Meghan Hopkins, Owner of Jungle Jamz Play Cafe in Virginia!Simplify and Scale with 50% OFF My POS System-Of-Choice: https://discover.wellnessliving.com/playcafeacademyWelcome back play makers! I'm excited to bring you another insightful recorded coaching call today with Meghan Hopkins, co-owner of Jungle Jamz Play Cafe. At the time of this recording, Jungle Jamz had been open for just over 3 months. In this episode, we cover:Strategies for booking more summer birthday partiesTips for increasing café sales during parties and eventsUsing email marketing and blogging to boost bookingsBest practices for Facebook and Google adsHow to utilize testimonials effectivelyWeighing the p...
2025-02-101h 05The Profitable Play Podcast321: Recorded Coaching Call With Stem Spot Owner AshimaSimplify and Scale with 50% OFF My POS System-Of-Choice (WellnessLiving): https://discover.wellnessliving.com/playcafeacademyI am excited to bring you another recording coaching call with a very-soon-to-be indoor playground owner!Today we are speaking with Ashima who is located in the Boston area and recently signed her lease to open a business called Stem Spot, which you can hear more about in Ashima's own words if you tune in.Ashima is finalizing all of her pre-opening details and so in this call we focus...
2025-01-271h 07The Profitable Play Podcast320: 16 Sweet Valentine's Day Ideas For Your Indoor Play SpaceIn this episode, I'm sharing 16 creative and profitable ways play cafe owners can celebrate Valentine’s Day while uplifting their customer base. From Mom "speed dating" to parent-child craft workshops and “Date Night Drop-Off” services to themed play dates, these ideas are designed to boost revenue and strengthen community connections. Tune in for actionable tips to make this Valentine’s Day a memorable and rewarding one for your business and your customers!Read this information on the blog and see picture examples: https://www.michelecaruana.com/blog/valentines-dayResources Mentione...
2025-01-2032 minThe Profitable Play Podcast319: Recorded Coaching Call With Jordan And Alexis, Owners of Play Cafe Nurture To PlayToday I have a coaching call for you to listen in on with business partners Jordan and Alexis of Nurture to Play which is a soon-to-be play cafe in Minnesota.YouTube video of today's interview: Jordan and Alexis are deep into the planning phase of their business and back when this was recorded were about to sign their lease so in this call, we talk about things like:-how to space plan effectively, particularly for a strangely shaped piece of property
2025-01-131h 02The Profitable Play Podcast318: 8 Trend Predictions For The Indoor Play Industry in 2025My annual TRENDS prediction episode is here! From custom gross-motor structures to more classes and online offerings, I am detailing what I expect more businesses will (or should!) do in 2025.Thanks to ALUVII for sponsoring this episode! Book a free demo and get our exclusive discount when you use this link: https://aluvii.com/play-cafe-academy2024 Trend Predictions: https://bit.ly/4j3Q8532023 Trend Predictions: https://bit.ly/4a9bJoH2022 Trend Predictions: https://www.youtube.com/watch?v=BG02UbNRciQ&t=13s
2025-01-0745 minThe Profitable Play Podcast316: 6 Proven Tips to Boost Last-Minute Holiday Sales for Your Indoor PlaygroundSchedule an Aluvii Demo: aluvii.com/play-cafe-academyRead this episode's blog article: https://www.michelecaruana.com/blog/last-minute-holiday-tipsOTHER RESOURCES:Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fDGetting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZUWhat's Working 2025 Guide: http://bit.ly/3GwXQASPlay Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fDFund Your Indoor Play Business: http://bit.ly/38KbYbzCourses & Consulting...
2024-12-1325 minThe Profitable Play Podcast315: Recorded Coaching Call With Playgrounds Play Cafe Owner Natalie GoodallIn today's Profitable Play Podcast episode I have a coaching call for you to listen in on with Natalie Goodall, owner of Playgrounds Cafe and at the time this was recorded Natalie had been open for just under 5 months.In this call we cover things like:-how to choose a business focus-how to maximize the revenue obtained from parties already booked-how to fill empty party slots-how to expand your event revenue to other types of events like family reunions, baby showers, nfl watch...
2024-12-021h 04The Profitable Play Podcast311: Recorded Coaching Call with Nicole Heritage, Owner of Magnolia Play CafeIn this episode I'm joined by Nicole Heritage, the owner of Magnolia Play Cafe in Louisiana.We recorded this coaching call back in July, just a few weeks after Nicole opened her doors. In this conversation, we dive into Nicole’s vision for her business, the challenges she faced during the opening process, and her invaluable advice for new business owners.During our coaching session, we explore three main topics:Retaining Memberships: Strategies to maintain memberships through slow seasons.Booking More Birthday Parties: Tips for attracting bookings even when your business is...
2024-11-041h 08The Profitable Play Podcast309: Navigating Year One in Business With Playgrounds Cafe Owner Mackenzie TysonIn this episode, we dive deep into the challenges and triumphs of opening a brick-and-mortar play cafe with Mackenzie Tyson, owner of Playgrounds Play Cafe in Ohio. Mackenzie shares her experiences from the first seven months, including the hurdles of launching a business, unexpected expenses, and slower-than-expected bookings. We discuss the importance of pivoting and optimizing your business model, especially focusing on improving party and membership offerings for increased revenue.Tune in as Mackenzie opens up about her vision for Playgrounds Play Cafe and the reality of managing a new business. We also explore...
2024-10-211h 05The Profitable Play Podcast308: How Indoor Playground Owners Can Get Sponsorships from Local (And Non-Local!) BusinessesTwo of the biggest roadblocks we face as indoor playground and play cafe owners are funding and sustaining cash flow- right? We need the money to get our business started and launched successfully and we need a constant flow of money to keep our business running.And one tactic to help overcome either or both of these roadblocks that I feel is pretty underutilized is B2B sales in the form of business sponsorships. In this episode I break down exactly what I mean by "business sponsorships", give you T...
2024-10-1454 minThe Profitable Play Podcast307: Are Your Retail Items And Vendors Compliant With Safety Standards? Find Out Now With The Toy Coach Azhelle Wade.In this episode of the Profitable Play Podcast, we dive into the crucial steps every indoor playground owner must take to ensure a safe and profitable holiday season. With the gifting season fast approaching, it’s essential to not only curate an appealing retail inventory but also to vet your vendors thoroughly. Your reputation is on the line, and selling unsafe or non-compliant products can have serious consequences.We welcome back a fan-favorite guest, Azhelle Wade, AKA The Toy Coach, to guide you through th...
2024-10-0746 minThe Profitable Play Podcast306: Enhancing Accessibility in Your Playground: Insights from Inclusion Specialist and Advocate Kayla CoburnIn this essential episode of the Profitable Play podcast, host Michele Caruana sits down with Kayla Coburn, Inclusion Specialist and Educational Consultant and the owner of Inclusion Starts Now, to explore how indoor playground owners can make their spaces more accessible for all children. Kayla shares her expertise on creating inclusive environments that cater to diverse needs, ensuring every child can enjoy and benefit from the play experience. She offers actionable tips on modifying layouts, choosing adaptive equipment, and training staff to be more aware and supportive of inclusion efforts. Join us as we...
2024-09-3051 minThe Profitable Play Podcast305: Harnessing Social Media for Local Business Growth with Leslie PresnallSocial media can be overwhelming and time-consuming, especially for small business owners who wear many hats- like you might if you’re listening to this podcast. From creating engaging content to figuring out the best platforms to reach your audience, it's a lot to juggle. But fear not, because in today's episode, we're going to break it all down for you.In this episode we hear from Leslie Presnall, a social media marketing expert who specializes in helping local, service-based businesses (like indoor playgrounds and play cafes!) grow their onl...
2024-09-2349 minThe Profitable Play Podcast304 : How Indoor Playground Owners Can Leverage the "Underconsumption Core" Trend This Holiday SeasonAs entrepreneurs, we are always looking for a way to increase sales, especially during what should be our busiest months. And as the holiday season approaches, even though we are still many weeks away, we as indoor playground owners have a unique opportunity to align their marketing strategies with emerging social trends to ensure this happens.One such trend gaining momentum is the "underconsumption core" movement, which encourages consumers to focus on experiences and meaningful engagements over material goods. This trend is also in-line with the minimalism that’s been on the rise for ye...
2024-09-1630 minThe Profitable Play Podcast303: A Real Look Inside The Life of An Indoor Playground Owner with Alyssa FoxIn this episode, host Michele Caruana sits down with Alyssa Fox, owner of Wiggle and Play in Kenosha, Wisconsin. Alyssa shares her journey of transitioning to a larger space for her indoor playground business, discussing the launch process, funding, and overcoming unexpected roadblocks. Learn about the various revenue streams that sustain her business, her hiring philosophies, and her hands-on approach to management. Whether you're an established indoor playground owner or considering entering the industry, Alyssa's insights and advice are invaluable.Highlights:Transition to a larger space: Challenges and triumphsDetailed look into the build-out...
2024-09-0955 minThe Profitable Play Podcast299: Recorded Coaching Call with Katie from Adventure Brews Play Haven That Highlights Using a MOBILE Business as a Pre-Launch Runway!In this episode, Michele Caruana chats with Katie from Adventure Brews Play Haven, a mobile business offering classes and activities as she prepares for a brick-and-mortar location. They discuss the advantages of starting as a mobile business to build revenue and a customer base, delve into effective crowdfunding strategies, and explore ways to secure business sponsorships. Michele provides tailored advice on key pre-opening steps, such as planning and preparation before signing a lease. Tune in to hear Katie's questions and Michele's insights, and discover actionable tips for engaging your market and generating income before opening a physical space.
2024-08-121h 15The Profitable Play Podcast297: What Causes MANY Indoor Playground Businesses to Fail (And How To Avoid These Pitfalls) with Georganne YoungclaussThis episode features a coaching session with Georganne Younclaus, the soon-to-be owner of Mama's Play in New Jersey.In this unique coaching session, we take a high-level approach to discuss critical aspects of running a business. Georganne and I delve into essential questions like how to create a business that serves your mission without being dependent on you, maintaining personal life and relationships while managing a demanding business, and setting strong boundaries to protect your mental health while ensuring profitability.I share my experiences and insights, highlighting the importance...
2024-07-291h 14The Profitable Play Podcast296: How to Amplify Your Mission By Transforming Your Playground's Story into a Children's Book with Jody DyerWellness Living FREE Demo + 50% Discount: https://discover.wellnessliving.com/playcafeacademyIn this inspiring episode, we are thrilled to welcome Jody Dyer, the visionary owner of Crippled Beagle Publishing. Jody reveals the secrets behind transforming your indoor playground mission into a captivating children's book. Drawing from her own experience as a writing coach and author, Jody provides step-by-step guidance on writing, publishing, and marketing a book. Learn how storytelling can amplify your brand, extend your reach, and create a lasting impact in your community. Don't miss this episode filled with practical tips, creative inspiration, and...
2024-07-2254 minThe Profitable Play Podcast295: Recorded Coaching Call With Indoor Playground Owner Sarah Kobin from Sunshine Play Cafe!We have another recorded coaching call for you on the podcast today!Today we are talking to Sarah Kobin who is the owner of Sunshine Play Cafe in Kentucky. And while Sarah’s space is what I would consider “fully staffed”, meaning she has a team running the place without her needing to be there unless she wants to be, she is still feeling that overwhelm– because even just managing a team is a LOT, especially when a business is new- for everyone involved– for you, your staff, AND your custo...
2024-07-151h 11The Profitable Play Podcast294: 14 Things I LOVED About The New-And-Improved Friendship Fortress Indoor Playground FacilityBLOG for this episode: https://www.michelecaruana.com/blog/14-things-i-loved-about-this-play-cafe-businessYouTube Tour: https://www.youtube.com/watch?v=MKtCgkmvI5I&t=296sPre-Vacation Playlist: https://www.michelecaruana.com/prevacationplaylistFree A.I. Training: https://www.michelecaruana.com/using-ai-for-your-play-cafe-businessCafe Kiosk Ordering: https://bit.ly/3QPEUViOTHER RESOURCES:Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fDGetting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZUWhat's Working 2024 Guide: http://bit...
2024-07-0829 minThe Profitable Play Podcast293: Simplifying Social Media Marketing For Indoor Playground Owners with Jerry PotterIntroduction:Welcome back play makers! It’s me, your host Michele Caruana, and I've got an exciting guest expert interview lined up for you today. One of the most common challenges I hear from my community is the struggle to effectively market their business while juggling numerous responsibilities. We understand the importance of marketing, yet finding the time to do so can be daunting. In previous episodes, I've emphasized the value of handling marketing efforts internally rather than outsourcing, but time always remains a constraint. Today, I'm thrilled to be joined by social media an...
2024-07-0145 minThe Profitable Play Podcast292: 8 Tips For Surviving The Summer Slow Down (Even If You Did NOTHING To Prepare!)BLOG for this episode: https://www.michelecaruana.com/blog/8-tips-for-surviving-the-summer-slow-down-in-the-indoor-playground-industryIn this episode of The Profitable Play Podcast, host Michele Caruana tackles the summer slowdown that many play cafe owners face, offering valuable insights and practical tips to navigate this challenging season. Drawing from her own experience of facing an 80% drop in open play traffic, she emphasizes the importance of strategic planning and adapting to seasonal changes. Michele outlines eight specific and actionable strategies to help businesses survive the summer dip and take advantages of...
2024-06-2436 minThe Profitable Play Podcast291: Recording Coaching Call With Play Cafe Owner Jessica From Little Hart's Play Cafe in IndianaFREE "Hire Your Kids" Guide: https://bit.ly/hireyourkidsguide"Hire Your Kids" FULL Toolkit (Step-By-Step): https://bit.ly/hiringkidstoolkit Indoor playground owner business coaching call with Little Harts Play Cafe owner Jessica!In today's episode, you get to listen in on a recorded coaching call with indoor playground owner Jessica who will be opening Little Harts Play Cafe later this year.In this conversation, we discuss...... Potential layout solutions for a 3,000 square foot space... Combining two smaller spaces i...
2024-06-171h 10The Profitable Play Podcast290: 6 Ways You Can Apply Disney’s Magic TODAY To Elevate Your Indoor Playground BusinessIn this episode, host Michele Caruana brings a refreshing and fun perspective to the Profitable Play Podcast, after a series of heavier topics featured on the podcast feed like managing stress, handling conflict, and navigating divorce as a business owner. Michele shares insights from her recent family trip to Disney, focusing on how indoor playground owners can incorporate Disney’s magic into their businesses starting TODAY. Drawing from her observations at Disney parks and resorts, she outlines six practical strategies that can help you differentiate your indoor playground and enhance your customer experience. These ti...
2024-06-1023 minThe Profitable Play Podcast289: How To Successfully Navigate DIVORCE If You Own A BusinessToday we are going to be talking about something on the more difficult side, but it’s a topic that has proved itself, unfortunately, 100% necessary in our industry.DIVORCE.Because divorce is something that you may never THINK will happen to you, until it does. And luckily, whether you ever find yourself in that position or not, there are really simple things you can do starting TODAY to prevent a lot of the conflict, expenses, and stress that come with the divorce process, specifically if you own or operate a...
2024-06-0357 minThe Profitable Play Podcast288: How To Save Money On Your Facebook And Instagram Ads (Part 2/2)Book More Birthdays with Ads Course: https://bit.ly/3N7bPAIBLOG For This Episode: https://www.michelecaruana.com/blog/save-money-on-adsToday we're diving into PART 2 of one of my favorite topics: marketing your indoor playground or play cafe business while saving money.Facebook and Instagram Ads can be powerful tools for scaling your indoor playground business, but they often feel confusing and costly for beginners.While quick-launch ads and boosted posts are tempting, they often lack real ROI.
2024-05-2725 minThe Profitable Play Podcast287: Handling Conflict and Mastering Tough Conversations With Customers and Employees with Elisabeth RobinsonTHIS is one of those episodes that make me wish I could hop in a time machine back to 2015 when I was opening my business with what I know after this conversation. Knowing how to handle conflict and how to master difficult conversations with confidence would have saved me SO much anxiety, stress, and ALL the negative consequences that came from NOT having this perfected.Our guest on the show today is Elisabeth Robinson of “Mastering Difficult Conversations”.Elisabeth’s mission is to help people and businesses overcome pre-conversation anxiet...
2024-05-2055 minThe Profitable Play Podcast286: How To Save Money On Your Facebook And Instagram Ads (Part 1/2)Book More Birthdays with Ads Course: https://bit.ly/3N7bPAIBLOG For This Episode: https://www.michelecaruana.com/blog/save-money-on-adsToday we're diving into one of my favorite topics: marketing your indoor playground or play cafe business while saving money.Facebook and Instagram Ads can be powerful tools for scaling your indoor playground business, but they often feel confusing and costly for beginners.While quick-launch ads and boosted posts are tempting, they often lack real ROI....
2024-05-1341 minThe Profitable Play Podcast284: 5 Questions To Ask Yourself To Reclaim Your Focus and Purpose as a Business Owner BEFORE Q2 is OverSince we are ALREADY nearing the halfway point of the year, today I want you to ask yourself a couple of questions (5 to be exact!) that I have gotten in the habit of asking MYSELF if I’m feeling a little distracted or unmoored in my work or personal life, because it always brings my goals and perspective back into focus.If you prefer to read this content: https://www.michelecaruana.com/blog/questions-to-ask-to-reclaim-focusResources Mentioned:Kid's Night Out Video: https://www.youtube.com/watch?v=F7OC...
2024-04-2934 minThe Profitable Play Podcast283: Successfully Launching a Physical Product For Parents With Pluie Founder Addie GundryHow to successfully launch a physical product with Female Founder of the Year and TIME Best Invention winner, Pluie Founder Addie Gundry!In this episode, I welcome Addie Gundry, the visionary founder and CEO of Pluie, a revolutionary commercial changing table featured on Shark Tank and recognized by TIME as a best invention. Addie shares her journey from a culinary career on The Food Network to creating Pluie out of a personal need as a mom for improved public changing tables. We discuss Addie's...
2024-04-2256 minThe Profitable Play Podcast282: Recorded Coaching Call With Indoor Playground Owners Kaylinn and Jeremy From Monkey Around Play CafeIn today's episode of the Profitable Play Podcast, you get to listen in on a recorded coaching call with indoor playground owners Kaylinn and Jeremy who own Monkey Around play space in Billings, Montana. This conversation is unique for a few reasons. First, Kaylinn and Jeremy purchased their business from it's existing owners (two locations) and are currently navigating the process of revitalizing the business with fresh energy and ideas. They also, unfortunately, suffered a near total-loss fire at one of their locations recently. This has caused them to move to a pop-up/ temporary location until they can rebuild.
2024-04-151h 00The Profitable Play Podcast281: Timed Open-Play Sessions Vs. Drop-In Play: Which Is Right For YOUR Indoor Playground Business?In today's episode of the Profitable Play Podcast, we'll explore the pros and cons of timed play sessions and open all-day access for indoor playgrounds and play cafe businesses. While timed play sessions offer a structured environment and (sometimes!) more predictable revenue, they may limit flexibility and customer satisfaction. Open all-day access provides increased flexibility and continuous revenue but comes with challenges such as overcrowding and staffing issues. Choose the model that aligns with your business goals, customer preferences, and operational capabilities, and even consider a hybrid approach for added adaptability!READ this content...
2024-04-0836 minThe Profitable Play Podcast280: From Quiz to Conversion: How Quizzes Can Drive Sales for Indoor Playground Businesses With Lindsay RobertsIn this episode, Lindsay Roberts of Fem Frontier dives into the strategy of using fun and simple quizzes to build and segment email lists (and entire customer bases!) specifcally for indoor playground owners. She highlights the importance of creating engaging quizzes, promoting participation, and segmenting lists for highly-personalized, targeted marketing. Lindsay shares practical tips and best practices to empower you to leverage QUIZZES for (automated!) business growth.
Try Interact (Our Recommended QUIZ Software): https://bit.ly/43DFKtG
Lindsay's Quiz: https://www.femfrontier.com/take-quiz
Lindsay's Website: www.femfrontier.com
2024-04-0151 minThe Profitable Play Podcast279: Texting Trends: Modern SMS Marketing Techniques for Indoor Playgrounds14-Day SMS Marketing Trial: https://www.salesmessage.com/?fp_ref=nzfbw
OTHER RESOURCES:
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
What's Working 2024 Guide: http://bit.ly/3GwXQAS
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
Indoor Playground Business Courses: https://bit.ly/37yCxAC
Michele’s Instagram: https://bit.ly/3Ia4PTK
Michele’s Website: https://www...
2024-03-2542 minThe Profitable Play Podcast278: Hosting A Successful (And Profitable!) Mother's Day Vendor Event At Your Brick and MortarHosting vendor shopping events at your indoor play space can be a great way for a quick cash boost AND to begin building a relationship with other local businesses owners and makers. However, the success of your first event is CRITICAL when it comes to enticing shoppers and booking vendors for any future subsequent events. So ensure you don't make these very common mistakes (many of which I have lived and learned from myself!) so you can create a smashingly successful Mother's Day event for your customers, your vendors, and your own indoor playground business.
2024-03-1828 minThe Profitable Play Podcast277: Your Perfect Pre-Launch Marketing Plan For Your Indoor Playground Business (From Daydream to Opening Day!)Here's your pre-marketing checklist PDF: https://www.michelecaruana.com/marketingchecklist
Even if your business is already open, this episode of the Profitable Play Podcast hosted by Michele Caruana will discuss pre-launch marketing strategies that will help you...
-launch a new service or revenue stream
-open a second location with success
-announce new opportunities like licensing or franchising
And more!
When it comes down to it, launching something new can be both exhilarating and a tad overwhelming, especially when...
2024-03-1143 minThe Profitable Play Podcast276: Recorded Coaching Call With Indoor Playground Owner Leena From The Little Play AvenueI was asked recently to bring back recorded one-on-one coaching calls with Play Maker Society members, so today I am VERY excited to be doing exactly that!A few weeks back I reached out inside of my Play Maker Society group and asked for volunteers who agreed to be recorded for the podcast and YouTube channel, and I am SO excited to bring you the first of those today!Other recorded coaching calls: https://bit.ly/49D8zZ5The Little Play Avenue Website: https://thelittleplayavenue.com/
2024-03-0459 minThe Profitable Play Podcast275: How To Create a Compelling Brand Story That Works As A Lead Machine For Your BusinessHow to tell your brand story on social media and on your website with Mariana Henninger from Brand Magnetic!
Oftentimes when I am researching other indoor playground businesses, I find that ONE thing is sorely lacking from many websites and social media channels--
And that is a captivating and intentional BRAND story.
Now I know you may be watching and thinking, I don’t want to put my personal business out there- I prefer to be behind the scenes. And that is absolutely OK. You...
2024-02-2656 minThe Profitable Play Podcast273: Adding A Play-Based Discovery School To Your Indoor Playground With Project Play Owner Alera Owens!Join host Michele Caruana as she welcomes Project Play Museum owner Alera Ownens! In this conversation, Alera is going to pull back the curtain on her amazingly successful business by sharing insights into things like
How she launched her business and where she found design inspiration and what that process looked like
Why she decided from the jump to have a discovery school as one of her revenue streams
Exactly what her discovery school program looks like and how it has evolved over time
How she continues to promote her fully booked-out school by forming relationships with her...
2024-02-1455 minThe Profitable Play Podcast272: 8 Steps To A Successful Founding Member Launch (Even If You ALREADY Sell Memberships)Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
The Time We Had To Ban A Customer: https://www.youtube.com/watch?v=aPtJtRaHyEE&t=558s
Mini Course Library: https://www.michelecaruana.com/mini-course-library-play-cafe-academy
RESOURCES:
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
What's Working 2023 Guide: http://bit.ly/3GwXQAS
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
2024-02-1234 minThe Profitable Play Podcast271: How Former Teacher Heather O'Donnell Creates Impact and INCOME Beyond The Classroom With Digital ProductsWant to add digital products to your indoor playground business OR use them to fund your brick and mortar location? This is the episode for you!
Heather O'Donnell is the owner & founder of Kindergarten Ready Skills, where she helps preschool moms prepare their kids for kindergarten and the owner & founder of Teacher Biz, where she helps teachers build profitable, enjoyable online businesses of their own.
As a former kindergarten teacher, Heather is passionate about helping teachers use their teacher skills to make an impact and an income beyond the...
2024-02-0756 minThe Profitable Play Podcast270: 6 Key Things To Remember If You're Running Your Own Facebook and Instagram AdsRESOURCES MENTIONED:
Book More Birthdays With Ads Course for Indoor Playgrounds: https://bit.ly/3N7bPAI
Evergreen Ads Episode: https://bit.ly/45fO8PP
Ads Tutorials on YouTube: https://bit.ly/3UiUZFy
OTHER RESOURCES:
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Current Owners Membership Application: http://bit.ly/3kQsNtQ
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
Indoor Playground Business Courses: https://bit.ly/37yCxAC
2024-02-0532 minThe Profitable Play Podcast269: Practical Meal Planning Tips For Busy Owners To Save Time While Still Eating Healthy with Verona AngolMeal prep and planning tips for busy entrepreneurs and business owners!
In this episode, we have special guest Verona Angol, the host of the "Lose Weight with Meal Planning" podcast. Verona is joining us to share expert insights on meal prep strategies tailored specifically for busy entrepreneurs and indoor playground owners.
Are you constantly on the go, juggling work, family, and the demands of running an indoor playground business? 🏢👩💼 Are you looking for practical tips and time-saving meal prep ideas to keep you energized throughout the day? 🍱🕒 In this episode, we've got yo...
2024-01-3149 minThe Profitable Play Podcast268: Should Indoor Playgrounds Open EARLIER? My Take On The Subject And The SECRET To Affording ItWeb Design Services: https://www.michelecaruana.com/play-cafe-business-web-design-services
Why Memberships are Crucial: https://bit.ly/44nGkKV
Interview With Heather From Play Date LLC: https://bit.ly/3S81GYm
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
OTHER RESOURCES:
Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
What's Working 2023 Guide: http://bit.ly/3GwXQAS
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Fund...
2024-01-2632 minThe Profitable Play Podcast267: Refresh Your Indoor Playground And Enhance Your Branding This New Year With An Impactful MuralAbout Mural / Adrienne Scanlan's Links:
Website: www.aboutmurals.ca
Coupon Code: playcafeacademy (40% Off In-Stock Murals)
Blog Post: https://aboutmurals.ca/blog/indoor-playground-wallpaper-murals/
YouTube (@aboutmurals): https://www.youtube.com/channel/UCJ-9dlAULFa8nXLrjK2n8_Q
Pinterest: https://www.pinterest.ca/aboutmurals/
Facebook: https://www.facebook.com/aboutmurals
Instagram: https://www.instagram.com/about_murals
BLOG CHECKLIST: www.michelecaruana.com/blogchecklist
OTHER RESOURCES:
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Get...
2024-01-2448 minThe Profitable Play Podcast266: 7 Ways Indoor Playgrounds Can Effectively Communicate Closures to CustomersETSY Template Shop: https://bit.ly/40RF5D4
RESOURCES:
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
What's Working 2023 Guide: http://bit.ly/3GwXQAS
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
Indoor Playground Business Courses: https://bit.ly/37yCxAC
Michele’s Instagram: https://bit.ly/3Ia4PTK
Michele’s Webs...
2024-01-2221 minThe Profitable Play Podcast265: When To Expand Your Team And How To Keep Them Truly IGNITED With Expert Amy PearlWork Ignited Website: https://www.workignited.com/
Amy's “20 Ways to Keep Calm and Carry On”: https://www.workignited.com/keepcalm
Lead United Program (Use Code LEAD For 20% Off!) Before February 8, 2024: https://www.workignited.com/lead-ignited
FREE FUNDING MASTERCLASS January 17, 2024 at 12pm ET: https://www.michelecaruana.com/playground-business-funding-2024
RESOURCES:
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
What's Working 2023 Guide: http...
2024-01-1753 minThe Profitable Play Podcast264: My 6-Step Plan To Pay Off $18k Worth Of Business Debt in 6 MonthsYes, you read that right! Due to a billing oversight, I was forced to put together a specific plan to overcome $18,000 in debt by changing my marketing strategy, imposing a spending hault, and more! If you ever find yourself in significant business debt, you're NOT alone and there IS a way out!
FREE FUNDING MASTERCLASS January 17, 2024 at 12pm ET: https://www.michelecaruana.com/playground-business-funding-2024
RESOURCES:
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Getting Started YouTube Playlist: https://www...
2024-01-1528 minThe Profitable Play Podcast263: How to Open An "Unstaffed" Indoor Playground With a Keypad Entry With Heather GauthierHear why owner Heather Gauthier decided to create her indoor playground in a way that allows parents to access the play space using a keypad pin entry!
In this conversation, we discuss...
What inspired Heather to open this unique indoor playground business concept
What systems she uses to make her play space happen logistically
How parents gain access to the indoor playground via a keypad pin entry
Some challenges she has faced thus far with this system
What other revenue streams Play Date is focused on
What play space owner Heather hopes to...
2024-01-1044 minThe Profitable Play Podcast262: 6 Tips To Sell MORE Summer Camps In 2024Web Design Services: https://www.michelecaruana.com/play-cafe-business-web-design-services
RESOURCES:
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
What's Working 2023 Guide: http://bit.ly/3GwXQAS
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
Indoor Playground Business Courses: https://bit.ly/37yCxAC
Michele’s Instagram: https://bit.ly/3Ia4PTK
Michele’s Webs...
2024-01-0819 minThe Profitable Play Podcast261: How To Effectively Cater To The Homeschooling Community With Elan PageIn this episode, guest expert Elan Page from the Homeschool Our Way Podcast lifts the veil a bit for those of us who are NOT a part of the homeschooling community and she is going to cover things like…
What she looks for in a play space
The most important things you need to stand out to homeschooling families as a play space
What types of programming and classes she’s looking for
Where we as business owners can reach and market to homeschooling families in a NON icky way
What types of resources she’s looking for to enh...
2024-01-0345 minThe Profitable Play Podcast260: My Year Of NO Versus My Year Of YES (And How To Decide Which YOU Need in 2024)FREE FUNDING MASTERCLASS January 17, 2024 at 12pm ET: https://www.michelecaruana.com/playground-business-funding-2024
RESOURCES:
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
What's Working 2023 Guide: http://bit.ly/3GwXQAS
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
Indoor Playground Business Courses: https://bit.ly/37yCxAC
Michele’s Instagram: https://bit.ly/3Ia4PTK...
2024-01-0242 minThe Profitable Play Podcast259: How To Bring a TOY Product To Market AND Work With Independent Toy Creators As a Play Space Owner With Azhelle WadeIn this episode, Azhelle Wade AKA "The Toy Coach" is bringing us her step-by-step system for launching a toy product as an independent business or as a revenue stream for your play space! She will also discuss her industry insight regarding how we as play space owners can curate an intentional retail section with a focus on independent toy creators to both increase sales and better our customer experience.
Azhelle's Website: https://www.thetoycoach.com
Azhelle's YouTube: https://www.youtube.com/@TheToyCoach
Azhelle's Podcast: https://www.thetoycoach.com/podcast
2023-12-2046 minThe Profitable Play Podcast257: Creating a Waldorf Inspired Play Space With Expert Jennifer Buzzotta of Alchemy KidsCreating a Waldorf inspired play cafe with 20+ year Waldorf expert Jennifer Buzzotta, founder of The Alchemy Kids!
Jennifer's IG: https://www.instagram.com/alchemykids/
Jennifer's Website: https://www.thealchemykids.com/
Jennifer's Resources: https://linktr.ee/alchemykids
Jennifer holds a Master’s in Waldorf Education, alongside Waldorf Teacher Certification. She also holds a Bachelor of Fine Arts and has received specialized training in Waldorf Handwork for Kindergarten and First Grade, Creative Discipline, Inclusion and Belonging and Supporting the Development of Self-Regulation in the Growing Child.
...
2023-12-1349 minThe Profitable Play Podcast256: A Realistic End-of-Year Checklist for Your Indoor Playground BusinessBLOG for this episode with links: https://www.michelecaruana.com/blog/indoor-playground-year-end-checklist
Web Design Services: https://www.michelecaruana.com/play-cafe-business-web-design-services
RESOURCES:
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
What's Working 2023 Guide: http://bit.ly/3GwXQAS
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
Indoor Playground Business Courses: https://bit.ly/37yCxAC
2023-12-1125 minThe Profitable Play Podcast255: How To Hire Your Kids And Set Up Their Financial Future + Enjoy Various Tax Benefits As A Business Owner With Expert Jamie TrullHow to hire your kids in your local business, beginning as young as babies and toddlers!
Jamie's FREE "Hire Your Kids" Guide: https://bit.ly/hireyourkidsguide
Jamie's "Hire Your Kids" FULL Toolkit (Step-By-Step): https://bit.ly/hiringkidstoolkit
In this insightful video, CPA and Profit Strategist Jamie Trull shares valuable guidance on how to ethically and legally hire YOUR young children in your local business. Discover how to create a win-win situation that doesn't exploit your children, sets up their financial future, and brings tax benefits for both you...
2023-12-0740 minThe Profitable Play Podcast254: Holiday Sale Recap & Why LESS Cash Now Can Be BETTER Than MORE Cash LaterWeb Design Services- Book A Free Call: https://www.michelecaruana.com/play-cafe-business-web-design-services
RESOURCES:
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
What's Working 2023 Guide: http://bit.ly/3GwXQAS
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
Indoor Playground Business Courses: https://bit.ly/37yCxAC
Michele’s Instagram: https://bit.ly/3Ia4PTK...
2023-12-0628 minThe Profitable Play Podcast253: 250 New Members, $30k Monthly: The Growth Strategy That Transformed Lindsay's Indoor Playground's Revenue and ImpactSpirited Play Labs Website: https://spiritedplaylabs.com/
Spirited Play Labs Instagram: https://www.instagram.com/spiritedplaylabs/
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
OTHER RESOURCES:
Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
What's Working 2023 Guide: http://bit.ly/3GwXQAS
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
2023-11-291h 02The Profitable Play Podcast252: 4 Creative Balloon Offers You May Not Have Thought Of (YET!)Checklist for this Episode: https://www.michelecaruana.com/balloons
Web Design Services: https://www.michelecaruana.com/play-cafe-business-web-design-services
OTHER RESOURCES:
Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
What's Working 2023 Guide: http://bit.ly/3GwXQAS
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
Indoor Playground Business Courses: https://bit.ly/37...
2023-11-2734 minThe Profitable Play Podcast251: Why I'm So Grateful For My Indoor Playground Ownership Journey (Including The Good, The Bad, and The UGLY!)Watch me record this episode from behind-the-scenes: https://youtu.be/LcWIvS4mIaY
ETSY Template Shop: https://bit.ly/40RF5D4
OTHER RESOURCES:
Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
What's Working 2023 Guide: http://bit.ly/3GwXQAS
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
Indoor Playground Business Courses: https://bit.ly/37...
2023-11-2222 minThe Profitable Play Podcast250: Your Blueprint For Stress-Free, Insightful, and Productive Year-End Employee Reviews For Your Indoor Playground BusinessBlog for this Episode: https://www.michelecaruana.com/blog/how-to-conduct-employee-reviews
OTHER RESOURCES:
Web Design Services: https://www.michelecaruana.com/play-cafe-business-web-design-services
Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
What's Working 2023 Guide: http://bit.ly/3GwXQAS
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
Indoor Playground Business Courses: https://bit.ly/37yCxAC
2023-11-2032 minThe Profitable Play Podcast249: The Indoor Playground Owners' 2023 Holiday Gift Wish ListBlog For This Epsiode (With Links!): https://www.michelecaruana.com/blog/indoor-playground-owner-gift-guide-2023
Web Design Services: https://www.michelecaruana.com/play-cafe-business-web-design-services
OTHER RESOURCES:
Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
What's Working 2023 Guide: http://bit.ly/3GwXQAS
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
Indoor Playground Business Courses: https://bit.ly/37...
2023-11-1632 minThe Profitable Play Podcast248: 16 MUST-HAVE Details To Include In Your Customer Contract Or Membership AgreementBlog For This Epsiode: https://www.michelecaruana.com/blog/indoor-playground-contracts
ETSY Template Shop: https://bit.ly/40RF5D4
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
The Time We Banned A Customer: https://www.youtube.com/watch?v=aPtJtRaHyEE&t=546s
OTHER RESOURCES:
Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
What's Working 2023 Guide: http://bit.ly/3GwXQAS
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
2023-11-1335 minThe Profitable Play Podcast247: 12 Ways To Make Extra Cash (Or Give Back To Your Customers and Community!) With Your Excess Party Favors and Event SuppliesPlay Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
OTHER RESOURCES:
Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
What's Working 2023 Guide: http://bit.ly/3GwXQAS
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
Indoor Playground Business Courses: https://bit.ly/37yCxAC
Michele’s Instagram: https://bit.ly...
2023-11-0931 minThe Profitable Play Podcast246: 6 Tips For Maximizing The Space Inside Your Indoor Playground BusinessWatch on YouTube: https://www.youtube.com/watch?v=O-aB_TGzjUc
Get Visuals on The Blog: https://www.michelecaruana.com/blog/planning-a-small-play-cafe-or-indoor-playground-business
Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
OTHER RESOURCES:
What's Working 2023 Guide: http://bit.ly/3GwXQAS
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
Indoor Playground...
2023-11-0830 minThe Profitable Play Podcast245: 4 Tips For Increasing Your Prices (And What You Might Want To Do Instead)What's Working 2023 Guide: http://bit.ly/3GwXQAS
OTHER RESOURCES:
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Web Design Services: https://www.michelecaruana.com/play-cafe-business-web-design-services
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
Indoor Playground Business Courses: https://bit.ly/37yCxAC
Michele’s Instagram: https://bit.ly/3Ia4PTK
Michele’s Website: https://www.michelecaruana.com
YouTube Channel: https://bit.ly/3JDkSe7
FREE...
2023-10-3023 minThe Profitable Play Podcast244: Add $1,000+ In Revenue To Your Thanksgiving Week With This Outside-The-Box StrategyWeb Design Services: https://www.michelecaruana.com/play-cafe-business-web-design-services
OTHER RESOURCES:
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
Indoor Playground Business Courses: https://bit.ly/37yCxAC
Michele’s Instagram: https://bit.ly/3Ia4PTK
Michele’s Website: https://www.michelecaruana.com
YouTube Channel: https://bit.ly/3JDkSe7
FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP
What...
2023-10-2527 minThe Profitable Play Podcast243: 3 Unique Promotion Ideas For A Boost In Black Friday/ Cyber Monday SalesBook More Birthdays Challenge: https://www.michelecaruana.com/2023birthdaychallenge
OTHER RESOURCES:
Book More Birthdays Challenge: https://www.michelecaruana.com/2023birthdaychallenge
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
Indoor Playground Business Courses: https://bit.ly/37yCxAC
Michele’s Instagram: https://bit.ly/3Ia4PTK
Michele’s Website: https://www.michelecaruana.com
YouTube Channel: https://bit.ly/3JDkSe7
FREE...
2023-10-2317 minThe Profitable Play Podcast242: 5 SPOOKY Mistakes Indoor Playground Owners MakeVideo for NEW Owners: https://youtu.be/YZSwxD0eEbA
Episode Numbers Mentioned:
High ticket and recurring revenue (115)
Call forwarding software (105)
Email welcome sequence (2)
Evergreen Facebook ads (29)
Hiring a manager (34)
Hiring a virtual assistant (163)
Hiring contractors (165)
Hiring interns (37)
Money Making tasks (114)
Search Engine Marketing (241)
Book More Birthdays Challenge: https://www.michelecaruana.com/2023birthdaychallenge
OTHER RESOURCES:
Book More Birthdays Challenge: https://www.michelecaruana.com/2023...
2023-10-1826 minThe Profitable Play Podcast241: Building A Thriving Business WITHOUT Feeling Tied To Your Phone 24/7 With Meg CaseboltBook More Birthdays Challenge: www.michelecaruana.com/2023birthdaychallenge
Blogging Checklist: https://www.michelecaruana.com/blogchecklist
The Social Slowdown Book: https://amzn.to/3ZZgrQA
Love At First Search Website: https://loveatfirstsearch.com/
OTHER RESOURCES:
Book More Birthdays Challenge: https://www.michelecaruana.com/2023birthdaychallenge
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
Indoor Playground Business Courses: https://bit.ly/37yCxAC
2023-10-1651 minThe Profitable Play Podcast240: Are You Overcomplicating Your Booking Process And Losing Out On Sales?Book More Birthdays Challenge: https://www.michelecaruana.com/2023birthdaychallenge
OTHER RESOURCES:
Book More Birthdays Challenge: https://www.michelecaruana.com/2023birthdaychallenge
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
Indoor Playground Business Courses: https://bit.ly/37yCxAC
Michele’s Instagram: https://bit.ly/3Ia4PTK
Michele’s Website: https://www.michelecaruana.com
YouTube Channel: https://bit.ly/3JDkS...
2023-10-1118 minThe Profitable Play Podcast239: How To Pay Yourself As A Business Owner (Tips From An Expert)Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Empowered 2 Profit Instagram: https://www.instagram.com/empowered2profit/
Empowered 2 Profit Website: https://empowered2profit.com/
Empowered 2 Profit YouTube: https://www.youtube.com/@empoweredtoprofit
OTHER RESOURCES:
Book More Birthdays Challenge: https://www.michelecaruana.com/2023birthdaychallenge
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
Indoor Playground...
2023-10-0957 minThe Profitable Play Podcast238: 10 Ways Indoor Playgrounds Can Use QR Codes To Increase Sales And Better Serve CustomersBook More Birthdays Challenge: https://www.michelecaruana.com/2023birthdaychallenge
OTHER RESOURCES:
Book More Birthdays Challenge: https://www.michelecaruana.com/2023birthdaychallenge
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
Indoor Playground Business Courses: https://bit.ly/37yCxAC
Michele’s Instagram: https://bit.ly/3Ia4PTK
Michele’s Website: https://www.michelecaruana.com
YouTube Channel: https://bit.ly/3JDkSe7
FREE...
2023-10-0429 minThe Profitable Play Podcast237: Growing Your Email List Without Ads With Tracy BeaversAs CEO and Founder of Tracy Beavers Coaching, Tracy has a proven track record in marketing, sales, and business growth. With 20 years experience, Tracy has helped hundreds of entrepreneurs with everything from overcoming the fear of sales to growing their business visibility through organic marketing strategies. She is a public speaker, and a published author. She has been featured on top business podcasts, and has been a regular contributor on one of her hometown’s premier tv shows. She is the creator of two online programs: “Business Visibility Made Easy” and “Be A Confident Entrepreneur”.
FB Personal Profile: h...
2023-09-2943 minThe Profitable Play Podcast236: Pros And Cons Of Hosting "Pay-What-You-Want" Events At Your SpaceBook More Birthdays Challenge: https://www.michelecaruana.com/2023birthdaychallenge
OTHER RESOURCES:
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
Indoor Playground Business Courses: https://bit.ly/37yCxAC
Michele’s Instagram: https://bit.ly/3Ia4PTK
Michele’s Website: https://www.michelecaruana.com
YouTube Channel: https://bit.ly/3JDkSe7
FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP
Wh...
2023-09-2526 minThe Profitable Play Podcast235: Leveraging Content From Local Tik Tok Creators (For LESS $)FREE DCA SNEAK PEAK (Thru 9/28 ONLY): https://bit.ly/sneakpeakdca
OTHER RESOURCES:
Join My Mentor's FREE Materclass THIS Week ONLY: https://bit.ly/468dq2s
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Current Owners Membership Application: http://bit.ly/3kQsNtQ
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
Indoor Playground Business Courses: https://bit.ly/37yCxAC
Michele’s Instagram: https://bit.ly/3Ia4PTK
Michele’s Webs...
2023-09-2219 minThe Profitable Play Podcast234: Selling Your Play Space Business and Finding "What's Next?" With Haley DunkinI am so excited to bring you this conversation with Haley Dunkin, the former owner of Nido Indoor Playground in Tennessee! In this conversation, she talks all about launching her business, deciding to sell, finding a buyer, transitioning ownership, and creating the NEXT exciting chapter of her life!
Follow Haley: https://www.instagram.com/the_dunkin_adventures/
Follow Nido Play Space: https://www.instagram.com/nidoplayspace/
OTHER RESOURCES:
Join My Mentor's FREE Materclass THIS Week ONLY: https://bit.ly/468dq2s
Play Cafe...
2023-09-1833 minThe Profitable Play Podcast(BONUS) Is This What's Holding You Back Right Now?Attend My Mentor Amy's FREE Masterclass: https://bit.ly/468dq2s
THIS WEEK ONLY!
OTHER RESOURCES:
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Current Owners Membership Application: http://bit.ly/3kQsNtQ
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
Indoor Playground Business Courses: https://bit.ly/37yCxAC
Michele’s Instagram: https://bit.ly/3Ia4PTK
Michele’s Website: https://www.michelecaruana.com
YouTube Channel: http...
2023-09-1628 minThe Profitable Play Podcast233: The Best Business (And Personal!) Advice I've Gotten LatelyWeb Design Info: https://www.michelecaruana.com/play-cafe-business-web-design-services
Attend My Mentor Amy's FREE Masterclass: https://bit.ly/468dq2s
OTHER RESOURCES:
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Current Owners Membership Application: http://bit.ly/3kQsNtQ
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
Indoor Playground Business Courses: https://bit.ly/37yCxAC
Michele’s Instagram: https://bit.ly/3Ia4PTK
Michele’s Website: https://www.michelecaruana.com
2023-09-1526 minThe Profitable Play Podcast232: Launching, Growing, and Scaling an Intentional Indoor Playground Business With Christine HernandezCOURSE CREATION BOOTCAMP: https://bit.ly/3sCMSYQ
As a reminder, anyone who signs up using my link will also get a free 1:1, 30 minute strategy session with me at the conclusion of the bootcamp. See you there!
Interview With Christine: https://youtu.be/LVu-B2lVYvU
Allo Saratoga Website:https://www.allotoga.com/
Allo Satatoga IG: https://www.instagram.com/allosaratoga/
OTHER RESOURCES:
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Current Owners Membership Application: http://bit.ly/3kQsNtQ
...
2023-09-1344 minThe Profitable Play Podcast231: Scale Your Indoor Playground Revenue Potential To The Moon With Digital Products (TIME-SENSITIVE)COURSE CREATION BOOTCAMP: https://bit.ly/3sCMSYQ
As a reminder, anyone who signs up using my link will also get a free 1:1, 30 minute strategy session with me at the conclusion of the bootcamp. See you there!
Interview With Christine: https://youtu.be/LVu-B2lVYvU
OTHER RESOURCES:
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Current Owners Membership Application: http://bit.ly/3kQsNtQ
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3...
2023-09-1132 minThe Profitable Play Podcast230: 7 Ways To Get More Email Subscribers NOW (And Why Doing So Is Critical Ahead Of The Holidays!)RESOURCES MENTIONED:
Facebook Ads for Indoor Playgrounds: https://bit.ly/3N7bPAI
OTHER RESOURCES:
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Current Owners Membership Application: http://bit.ly/3kQsNtQ
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
Indoor Playground Business Courses: https://bit.ly/37yCxAC
Michele’s Instagram: https://bit.ly/3Ia4PTK
Michele’s Website: https://www.michelecaruana.com
YouTube Channel: https://bit.ly/3...
2023-09-0833 minThe Profitable Play Podcast228: 9 Reasons You Should Create And Share A Business Amazon Wish List (Plus Some Tips!)RESOURCES:
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
ETSY Template Shop: https://bit.ly/40RF5D4
Michele’s Instagram: https://bit.ly/3Ia4PTK
Facebook & IG Ads Course: https://bit.ly/3N7bPAI
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Current Owners Membership Application: http://bit.ly/3kQsNtQ
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
Indoor Playground Business Courses: https://bit.ly/37yCxAC
...
2023-08-1822 minThe Profitable Play Podcast292: 8 Tips For Surviving The Summer Slow Down (Even If You Did NOTHING To Prepare For It!)In this episode of The Profitable Play Podcast, host Michele Caruana tackles the summer slowdown that many play cafe owners face, offering valuable insights and practical tips to navigate this challenging season. Drawing from her own experience of facing an 80% drop in open play traffic, she emphasizes the importance of strategic planning and adapting to seasonal changes. Michele outlines eight specific and actionable strategies to help businesses survive the summer dip and take advantages of the numerous opportunities still available for additional revenue this season. W...
2023-06-2636 minThe Profitable Play Podcast194: 7 Ways To Increase Your Website Conversion Rate And Turn More Browsers Into BuyersIf you're an indoor playground owner or marketer, having a website that effectively converts visitors into customers is crucial. We'll cover the importance of having a clear value proposition and how to communicate it effectively on your website.
We'll also discuss the role of social proof, high-quality visuals, and optimizing your website for mobile devices. Additionally, we'll explore creating a sense of urgency and using call-to-actions effectively.
Tune in to this episode to learn practical and effective ways to improve your indoor playground website's conversion rate and turn more...
2023-04-2637 minThe Profitable Play Podcast188: When Customers Become Competition- More Tips For Handling Competition and "Copy Cat" Play Cafe BusinessesRunning an indoor playground business can be a fulfilling and exciting experience. However, it can also be challenging, as all of you listening likely know, especially when a CUSTOMER expresses an interest in opening a similar business in the same area. While I recently made a YouTube video about this topic (linked below), I wanted to expand on that topic and provide some practical tips and daily strategies here in this episode.
RESOURS MENTIONED:
Book More Birthdays With Ads COURSE: https://bit.ly/3N7bPAI
Book More Birthdays with Ads...
2023-04-0520 minThe Profitable Play Podcast113: Booking Out Your Halloween Events With This Blogging StrategyFREE BLOGGING CHECKLIST: https://www.michelecaruana.com/blogchecklist
Play Cafe Academy: www.michelecaruana.com/playcafeacademy
Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page
Michele's Tools/ Affiliate Page: https://www.michelecaruana.com/tools
YouTube: https://www.youtube.com/playcafeacademy
What's Working 2022 Guide: www.michelecaruana.com/whatsworking
Indoor Playground Business Courses: https://bit.ly/37yCxAC
Michele’s Instagram: instagram.com/itsmichelecaruana/
Michele’s Website: www.michelecaruana.com
FREE BLOGGING CHECKLIST: https://www.michelecaruana.com/blogchecklist
OTHER EVENT EPISO...
2022-09-2308 minThe Profitable Play Podcast112: Setting Up Your Amazon Affiliate Account (+ Other Affiliate Opportunity Ideas!)FREE BLOGGING CHECKLIST: https://www.michelecaruana.com/blogchecklist
Michele's Tools/ Affiliate Page: https://www.michelecaruana.com/tools
YouTube: https://www.youtube.com/playcafeacademy
What's Working 2022 Guide: www.michelecaruana.com/whatsworking
Indoor Playground Business Courses: https://bit.ly/37yCxAC
Michele’s Instagram: instagram.com/itsmichelecaruana/
Michele’s Website: www.michelecaruana.com
Play Cafe Academy: www.michelecaruana.com/playcafeacademy
Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page F
FREE BLOGGING CHECKLIST: https://www.michelecaruana.com/blogchecklistTO...
2022-09-2211 minThe Profitable Play Podcast109: Attract, Hire, And Retain Your Employees With Expert Michele DillingerHow to attract, hire, and retain employees at your local business-- the question on EVERY owners mind right now!
In this clip of the guest expert training I did exclusively for my Play Maker Society membership, we discuss:
what Gen Z and other entry level employees look for in a job posting
what to include/ what NOT to include in a retail or local business job posting
how to stand out against "big box" employers (like Amazon) who are overing high wages, remote work opportunities, and other perks (like giant sign-on bonuses!) that you can't compete w...
2022-09-1418 min
The Marketing Junkie Podcast080: Just A Month Into 2022, I'm Making A MAJOR ChangeAbout a month ago, I came onto this podcast to lay out my plans and specific goals for 2022. Now, not even into February, I am coming back to share that I am making one major shift-- one that has already been rewarded beyond my expectations!
Listen to this quick episode for what the change is, because maybe you're having similar feelings about YOUR business as well. If one person needs to hear this message, it will be worth it!
LINKS:
Michele’s Instagram: instagram.com/itsmichelecaruana/
Michele’s Webs...
2022-01-2920 minThe Marketing Junkie Podcast079: Organic Instagram Growth in 2022 (And Translating That To SALES) With Masha GoinsHear from IG growth and monetization expert and educator, Masha Goins! If you have been feeling like you are doing ALL the right things to get traction on Instagram, but nothing seems to be working and you’re about ready to GIVE UP- this breath-of-fresh-air conversation is exactly what you need.
If you own a local business or a brick-and-mortar space, Masha has even more amazing tips and specific strategies to share with you in this episode.
Masha’s Instagram: https://instagram.com/momtomomfluencer
Masha’s IG Growth Freebie: https://momtomomfluencer.com
Mash...
2022-01-111h 00The Profitable Play Podcast000: Introducing The Profitable Play Daily Podcast!Introducing The Profitable Play Daily Podcast!
If you own or manage an indoor play center or really any business that serves local children and families, and you want to operate with more EASE and JOY, all while making the living you dreamed of–-
I created the profitable play podcast just for you.
Join me, your host, Michele Caruana, for small but mighty tips every single weekday that will all add up to a BIG impact on your mindset, your business, and your bottom line. Stick with me to keep the PASSION and GRO...
2022-01-1003 minThe Marketing Junkie Podcast078: Is Posting Organically On Social Actually Costing You MORE Than Running Ads?In this episode I give some examples of ways posting organically can cost you MORE than running ads, and I give you a few alternatives to grow your business and SALES (not just followers) if the "trendy" tips to grow organically aren't working for you, or if they just don't feel right for you. Even if you're on a SUPER tight budget, these tips will work for you. In fact, if you're on a tight budget, you are exactly who I created this episode for!
Rate, Review, & Follow Wherever You’re Listening!
Taking a quick mo...
2022-01-0442 minThe Marketing Junkie Podcast077: Make THIS Your 2022 Business ResolutionHave you ever thought about how much you consume vs. how much you actually IMPLEMENT and take action on?
That's what this mini episode is all about today! Happy New Year, Marketing Junkies!
LINKS:
Michele’s Instagram: instagram.com/itsmichelecaruana/
Michele’s Website: www.michelecaruana.com
My FREE Membership Business Guide: https://bit.ly/3oLY7d5
Subscribe to My Channel on Youtube: https://www.youtube.com/michelecaruana
2021-12-3008 minThe Marketing Junkie Podcast076: Inside A Growing Subscription Box Business With Allison CarterI'm excited to bring you this holiday week episode sharing the ins and outs of a successful subscription box business with Allison Carter of Allison Carter Celebrates! Allison’s subscription box business Memories in Moments Unwrapped sends a monthly box of crafts, activities and memory makers that make celebrating holidays and special occasions a breeze, so I thought this week was perfect timing to share this business with you if you’re like me and making memories is top of mind around the holidays. In this episode Allison is going to share how her business got started, how she’s had...
2021-12-211h 04
The Marketing Junkie Podcast008: [Case Study] Using Messenger Marketing to Grow an E-Commerce BusinessJoin host Michele Caruana and Corey Smith, founder of Mighty Paw, while they discuss how Mighty Paw uses Facebook Messenger marketing to grow their business both through new customer acquisition and nurturing current customers with more relevant content.
Even if you do NOT have an e-commerce based business, Corey provides many insightful tips and strategies any business owner looking to grow can learn from!
In this episode, you’ll learn:
How Mighty Paw got started with messenger marketing and how you can too
The challenges the face with this tactic
How they use messenger ma...
2019-06-2655 min