Shows
Software SocialColleen & Michele are back on the mics! (For today, at least)After two years off-air, Michele and Colleen finally sit down together in front of the mics.Links:SaaS Marketing GymTinySeed Tales with Colleen are being released every Thursday on Startups for the Rest of Us!2025-02-2235 minSoftware SocialSide Projects as Insurance PoliciesMichele chats with Kevin Griffin about how she sees side projects not only as a way to earn extra money but as insurance policies against losing your job or other unexpected life events. Subscribe to Multithreaded Income! 2023-12-0552 minSoftware SocialADHD + Entrepreneurship: A Conversation with Jesse J. Anderson, aka ADHD JesseMichele chats with Jesse J. Anderson, aka ADHD Jesse, about finding out one has ADHD as an adult, entrepreneurship as people with ADHD, parenting an ADHD child, and more. Get Jesse's book "Extra Focus: The Quick-Start Guide to Adult ADHD" and join his newsletter: https://adhdjesse.com/+ Recommended book on parenting kids with ADHD: ADD Superparenting2023-11-2150 minSoftware SocialCan the R&D Tax Credit Offset the Section 174 Changes?The R&D Tax Credit still exists, and it might be able to help you offset the Section 174 changes. Michele talks to R&D Tax Credit expert Jonathan Cardella of Strike Tax Advisory to learn more. Learn more:What is the R&D Tax Credit?IRS R&D Tax Credit rulesPlease note: This podcast is for informational purposes only and is not tax advice. Talk to your tax preparer for advice about your specific situation. 2023-09-0928 minSoftware SocialKeep Calm and Carry OnMichele gives another update on the Section 174 effort and chats with Tyler Tringas and Arvid Kahl. Huge thanks to Justin Jackson and Corey Haines for sending out the letter to their newsletters! Subscribe to their newsletters:Corey's newsletter: https://www.corey.co/Justin's newsletter: https://justinjackson.ca/newsletter2023-04-071h 20Software SocialIt's me, hi. It's the problem, it's Section 174An update from Michele on what she and Colleen have been doing for the past few months, and an urgent call to action to sign the Small Software Business Alliance Coalition letter to Congress: https://ssballiance.org/Tweet thread FAQ on Section 174: https://twitter.com/mjwhansen/status/16406963656374190082023-03-2953 minSoftware SocialWhat 2023 Brings for Colleen, Michele, and This ShowColleen and Michele talk about their hopes and plans for 2023, and make an announcement about this show.Huge thanks to all of our listeners who became Software Socialites and supported our show! We genuinely appreciate your enthusiasm and support.Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter...2023-01-0336 minSoftware SocialThe Forcing Function Episode: Launch Christian Genco's New SaaSMichele talked to Christian Genco on December 1 about what he needed to do to launch his new SaaS, TheVideoClipper, with a deadline of having it done before this episode was released. So... did he do it? Follow Christian! https://twitter.com/cgencoCheck out TheVideoClipper: https://thevideoclipper.com/Huge thanks to all of our listeners who’ve become Software Socialites and support our show! Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of...2022-12-2738 minSoftware SocialReflecting on 2022Michele and Colleen reflect on the year. Huge thanks to all of our listeners who’ve become Software Socialites and support our show 2022-12-2035 minSoftware SocialCulture + Feedback = ???Michele shares her takeaways from the book The Culture Map and what it might mean for getting product feedback and building products across countries. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and R...2022-12-1330 minSoftware SocialQualitative and Quantitative DataTalking to other entrepreneurs made Michele realize that she hasn't talked about interplay of qualitative *and* qualitative data enough. Michele and Colleen talk about what that means in the context of feature requests and high-touch sales.Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters New supporters!Brendon from FeederloopPascal from sharpen.pageLynn Romich from Konbini Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a ni...2022-11-1534 minSoftware SocialTinySeed!Colleen's company was accepted to TinySeed, which means she now gets to work on Refine full time. That means she can finally make some hard decisions and push. (Note: Colleen and Michele were actually in the same place last week, so that's why the audio quality is different than normal!)Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters Special thanks to our new supporters! Brendon from FeederloopPascal from sharpen.pageChris from Chipper CIThe Dari...2022-11-0832 minSoftware SocialGetting Into Public Speaking as a DeveloperMichele chats with indie developer Benedicte Raae about getting into public speaking through streaming. Follow Benedicte on Twitter! https://twitter.com/raaeBenedicte's website: https://queen.raae.codes/StreamYard: https://streamyard.com/A couple friends of this pod have launched their own shows for entrepreneurs lately! Check them out:Ship SaaS Faster (Simon Bennett + Volkan Kaya): https://shipsaasfaster.com/Marketing Retro (Adrienne Barnes + Josh Ho): https://marketingretro.substack.com/The Weekly Build (Marie Ng + Jesse Anderson): https://www.theweeklybuild.com/This Indie Life (James M...2022-11-0140 minSoftware SocialSick Leave for Indie Founders?Should indie founders take sick leave? Michele and Colleen discuss.A couple friends of this pod have launched their own shows for entrepreneurs lately! Check them out:Ship SaaS Faster (Simon Bennett + Volkan Kaya): https://shipsaasfaster.com/Marketing Retro (Adrienne Barnes + Josh Ho): https://marketingretro.substack.com/The Weekly Build (Marie Ng + Jesse Anderson): https://www.theweeklybuild.com/This Indie Life (James McKinven + Dagobert Renouf): https://indielife.fm/The Non-Tech Founders Podcast (Laura Elizabeth and Nathan Powell): https://nontechfounders.transistor.fm/Huge thanks to all of our listeners who’ve be...2022-10-2529 minSoftware SocialCompetitive Advantage and Moats for Small SaaSes, Part 2Michele continues her chat with Summit founder Matt Wensing about ways indie SaaS founders can think about moats and competitive advantages. This episode: cost advantages, size advantages (big and small), and false moats.Recommended reading on competitive advantages: The Little Book That Builds Wealth A couple friends of this pod have launched their own shows for entrepreneurs lately! Check them out:Ship SaaS Faster (Simon Bennett + Volkan Kaya): https://shipsaasfaster.com/Marketing Retro (Adrienne Barnes + Josh Ho): https://marketingretro.substack.com/The Weekly Build (Marie Ng + Jesse Anderson): https://www.theweeklybuild.com/2022-10-1834 minSoftware SocialTalking Competitive Advantage and Moats for Small SaaSes, Part 1Michele chats with Summit founder Matt Wensing about intangible assets, switching costs, and network effects, and how they apply to indie software companies. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket Gem...2022-10-1154 minSoftware SocialSprinting a MarathonColleen and Michele both have a lot going on.Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Rit...2022-09-2052 minSoftware SocialHairy Projects and Heat WavesMichele's trying to figure out how to approach charging sales taxes, and Colleen finally pushes to prod.Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of...2022-09-1332 minSoftware SocialThe One Where Colleen Goes to LA and Michele Looks at HaybalesShould indie entrepreneurs take advice from VC-track folks?Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of...2022-08-2349 minSoftware SocialThat's the JobLearning new things, feeling like you're a bit out of your depth, pushing to the next level: that's the job of being an entrepreneur, and Colleen and Michele are both experiencing that in different ways.Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bri...2022-08-1637 minSoftware SocialWork vs Life vs Everything ElseMichele and Colleen catch up on Michele's conference talks... and try to figure out how to make her life work. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall Morg...2022-08-0944 minSoftware SocialFrom Side Project to Full Time with Damon Chen and Michael RouveureThis episode was sponsored by Calm Fund, an ecosystem of founders and funders of profitable, sustainable, calm businesses. Calm Fund invests early in profitable businesses that want to maximize their chances of success and build for the long-term. Calm Fund was founded by an exited indie SaaS founder, Tyler Tringas. Michele Hansen is one of the many indie SaaS founders who are investors/mentors in Calm Fund.You can learn more about Calm Fund at https://calmfund.com/ and apply for funding at https://apply.calmfund.com/, no warm intro needed.Follow Damon: https://twitter...2022-07-0547 minSoftware SocialSpecial episode: Two additional ways you can help UkraineList of Ukrainian indie businesses/OSS contributors/creators to support: https://ukrainianweb.biz/ Donate to World Central Kitchen: https://donate.wck.org/ and let Michele know your donation is part of her matching campaign (michele@deployempathy.com)This is intended as *additional* help in addition to the many other places to donate to help Ukraine and the Ukrainian people, rather than instead of those efforts.Michele Hansen 0:00 Hey, everyone, it's Michele here with a, yeah, I guess a special message on the Ukraine situation. So, like everyone around the world, we have be...2022-03-0207 minSoftware SocialSelling a Business and Scaling Another Amidst TragedyRead the post Jesse mentions about his daughter Leia: https://jessehanley.com/blog/2021Follow Jesse: https://twitter.com/jessethanleyCheck out Bento: https://bentonow.com/This episode of Software Social is brought to you by TranslateCI. Translate CI is a tool for developers that helps you localize applications with high quality, human translations. It supports over 70 language pairs. TranslateCI eliminates the need to work out of spreadsheets, hire translators and manually merge language files. Instead, with TranslateCI, you just use Git. Just connect your git repo and TranslateCI will pull o...2022-02-0859 minSoftware SocialFrom Bodybuilder to SaaS FounderFollow Jesse: https://twitter.com/jessethanleyCheck out Bento: https://bentonow.com/This episode of Software Social is brought to you by TranslateCI. Translate CI is a tool for developers that helps you localize applications with high quality, human translations. It supports over 70 language pairs. TranslateCI eliminates the need to work out of spreadsheets, hire translators and manually merge language files. Instead, with TranslateCI, you just use Git. Just connect your git repo and TranslateCI will pull out phrases and, after a professional translator translates everything, they will merge into your e...2022-02-0142 minSoftware SocialLearning How to Interview Customers: A Conversation with Jonathan MarkwellListen to Empathy Deployed! https://empathydeployed.com/Follow Jonathan! https://twitter.com/jotThis episode of Software Social is brought to you by TranslateCI. Translate CI is a tool for developers that helps you localize applications with high quality, human translations. It supports over 70 language pairs. TranslateCI eliminates the need to work out of spreadsheets, hire translators and manually merge language files. Instead, with TranslateCI, you just use Git. Just connect your git repo and TranslateCI will pull out phrases and, after a professional translator translates everything, they will merge into y...2022-01-1141 minSoftware SocialFrom Side Project to $6M ARRColleen and Michele chat with Nick Zadrozny, Founder and CEO of Bonsai.2022-01-0444 minSoftware SocialIt's Been a YearEvery doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Check It is here to help- Hey Check It is a website performance monitoring and optimization tool- Goes beyond just core web vitals to give you a full picture on how to optimize your website to give your users an optimal, happy experience- Includes AI-generated SEO data, accessibility scanning and site speed checks with suggestions on how to optimize, spelling and grammar...2021-12-2843 minSoftware SocialEnterprise Sales as an Indie SaaS featuring Josh Ho, Founder of ReferralRockFollow Josh! https://twitter.com/jlogicEvery doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Check It is here to help- Hey Check It is a website performance monitoring and optimization tool- Goes beyond just core web vitals to give you a full picture on how to optimize your website to give your users an optimal, happy experience- Includes AI-generated SEO data, accessibility scanning and site speed checks with...2021-12-2132 minSoftware SocialUsing Atomic Habits to Get Through BurnoutEvery doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Check It is here to help- Hey Check It is a website performance monitoring and optimization tool- Goes beyond just core web vitals to give you a full picture on how to optimize your website to give your users an optimal, happy experience- Includes AI-generated SEO data, accessibility scanning and site speed checks with suggestions on how to optimize, spelling and grammar...2021-12-0738 minSoftware SocialSo This Is BurnoutEvery doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Check It is here to help- Hey Check It is a website performance monitoring and optimization tool- Goes beyond just core web vitals to give you a full picture on how to optimize your website to give your users an optimal, happy experience- Includes AI-generated SEO data, accessibility scanning and site speed checks with suggestions on how to optimize, spelling and grammar...2021-11-2341 minSoftware SocialUsing Jobs to Be Done to Build a Whiteboard That Does Math: A Conversation with Matt Wensing, Founder of SummitEvery doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Check It is here to help- Hey Check It is a website performance monitoring and optimization tool- Goes beyond just core web vitals to give you a full picture on how to optimize your website to give your users an optimal, happy experience- Includes AI-generated SEO data, accessibility scanning and site speed checks with suggestions on how to optimize, spelling and grammar...2021-11-1639 minSoftware SocialFounder Summit TakeawaysFollow the speakers we mentioned!David Sherry: https://twitter.com/_brandswellItamar Marani: https://twitter.com/itamarmaraniColleen Schnettler 0:00 Every doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Check It is here to help- Hey Check It is a website performance monitoring and optimization tool- Goes beyond just core web vitals to give you a full picture on how to optimize your website to give your users an optimal, ha...2021-11-0942 minSoftware SocialA Conversation with Kevin Sahin, Co-Founder of ScrapingBeeFollow Kevin! https://twitter.com/SahinKevinCheck out ScrapingBee: https://www.scrapingbee.com/AUTOMATED TRANSCRIPTColleen Schnettler 0:00 This episode of Software Social is sponsored by Hey Check It. Does your website performance keep you up at night? The creators behind Hey Check It started it for this very reason—peace of mind about their sites and the sites they manage. Hey Check It is a website performance monitoring and suggestion tool focused on SEO, accessibility, uptime, site speed and content. It includes AI-generated SEO, data, spelling and grammar checking, custom sitemaps, and a numb...2021-11-0258 minSoftware SocialA Conversation with Rosie SherryFollow Rosie! https://twitter.com/rosiesherryCheck out Rosieland: https://rosie.land/Michele Hansen 0:01 This episode of Software Social is brought to you by Reform.As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many other types of forms.Here's how Reform is different:- Your brand shines through, not Reform's- It's accessible out-of-the-box... And there are no silly design gimmicks, like frustrating customers by only showing one question at a...2021-10-2639 minSoftware SocialGetting MetaMIchele: This episode of Software Social is brought to you by Reform.As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many other types of forms.Here's how Reform is different:- Your brand shines through, not Reform's- It's accessible out-of-the-box... And there are no silly design gimmicks, like frustrating customers by only showing one question at a timeJoin indie businesses like Fathom Analytics and SavvyCal and try out Reform.2021-10-1945 minSoftware SocialDeploy Empathy Audiobook Podcast PreviewGo to deployempathy.com to buy the audiobook private podcast, physical book, or ebook!This episode of Software Social is brought to you by Reform.As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many other types of forms.Here's how Reform is different:- Your brand shines through, not Reform's- It's accessible out-of-the-box... And there are no silly design gimmicks, like frustrating customers by only showing one question at a time2021-10-1231 minSoftware SocialTo Freemium, or Not to FreemiumMichele Hansen 0:01 This episode of Software Social is brought to you by Reform.As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many other types of forms.Here's how Reform is different:- Your brand shines through, not Reform's- It's accessible out-of-the-box... And there are no silly design gimmicks, like frustrating customers by only showing one question at a timeJoin indie businesses like Fathom Analytics and SavvyCal and try out R...2021-10-0529 minSoftware SocialSoftware Social University?Michele Hansen 0:01 This episode of Software Social is brought to you by Reform.As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many other types of forms.Here's how Reform is different:- Your brand shines through, not Reform's- It's accessible out-of-the-box... And there are no silly design gimmicks, like frustrating customers by only showing one question at a timeJoin indie businesses like Fathom Analytics and SavvyCal and try ou...2021-09-2138 minSoftware SocialA Tour Through Struggle: Cam Sloan, Founder of Hopscotch Product ToursSend Cam some love and support! https://twitter.com/SloanCamCheck out Hopscotch: https://hopscotch.club/ Michele Hansen 0:01 This episode of Software Social is brought to you by Reform.As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many other types of forms.Here's how Reform is different:- Your brand shines through, not Reform's- It's accessible out-of-the-box... And there are no silly design gimmicks, like frustrating customers by only sh...2021-09-1454 minSoftware SocialJust Tell People About The Thing You MadeListen to the latest from Michele's podcast book tour! Searching for SaaS: https://searchingforsaas.com/podcast/ep25-local-restaurant-app-to-geocoding-as-a-service-michele-hansen-from-geocodio/One Knight In Product: https://www.oneknightinproduct.com/michele-hansen/Indie Hackers: https://www.indiehackers.com/podcast/224-michele-hansenMichele Hansen 0:01 This episode of Software Social is brought to you by Reform.As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many other types of forms.Here's how Reform is different:- Your brand shines through, not Re...2021-09-0731 minSoftware SocialEverything Is HappeningMichele Hansen 0:00 Hey, welcome back to Software Social. This episode of Software Social is sponsored by Noko. https://nokotime.com/When you’re bootstrapping on the side, every free moment counts. But do you really know how you’re spending those moments? Which days you're most productive? If your product have time sinks that just don’t pay?Here's one way to find out: Noko is a time tracker designed to help you learn from the time you track. And Noko makes it frictionless to give yourself good data, too — you can even log ti...2021-08-3139 minSoftware SocialStruggle and Sponsors: A Conversation with Adam Hill, Creator of Django UnicornCheck out Django Unicorn! https://www.django-unicorn.com/Follow Adam on Twitter: https://twitter.com/adamghillMichele Hansen 0:00 Hey, welcome back to Software Social. This episode of Software Social is sponsored by Noko. https://nokotime.com/When you’re bootstrapping on the side, every free moment counts. But do you really know how you’re spending those moments? Which days you're most productive? If your product have time sinks that just don’t pay?Here's one way to find out: Noko is a time tracker designed to help you learn from the...2021-08-2444 minSoftware SocialDecisions, Decisions Part 2: Colleen Takes the PlungeCheck out Hammerstone! http://hammerstone.dev/Michele Hansen 0:00 Hey, welcome back to Software Social. This episode of Software Social is sponsored by Noko. https://nokotime.com/When you’re bootstrapping on the side, every free moment counts. But do you really know how you’re spending those moments? Which days you're most productive? If your product have time sinks that just don’t pay?Here's one way to find out: Noko is a time tracker designed to help you learn from the time you track. And Noko...2021-08-1737 minSoftware SocialBreaking 200Buy Michele's book! https://deployempathy.com/Michele Hansen 0:00 Hey, welcome back to Software Social. This episode of Software Social is sponsored by Noko. https://nokotime.com/ When you’re bootstrapping on the side, every free moment counts. But do you really know how you’re spending those moments? Which days you're most productive? If your product have time sinks that just don’t pay?Here's one way to find out: Noko is a time tracker designed to help you learn from the time you track. And Nok...2021-08-1025 minSoftware SocialDecisions, DecisionsBuy Michele's book! deployempathy.comMichele Hansen 0:00 Hey, welcome back to Software Social. This episode of Software Social is sponsored by Noko. When you're bootstrapping on the side, every free moment counts. But do you really know how you're spending those moments? Which days you're most productive? If your product has time sings that just don't pay. Here's one way to find out. Noko is a time tracker designed to help you learn from the time you track. And Noko makes it frictionless to give yourself good data to you can even log time directly from yo...2021-08-0335 minSoftware SocialIt's Happening!Buy Michele's book! Paperback and Kindle: https://www.amazon.com/dp/173744660X (or search Deploy Empathy on Amazon)PDF/ePub: deployempathy.com/pdfMichele Hansen 0:00 This episode of Software Social is sponsored by Orbit. Orbit is mission control for your community, grow and measure your community across any platform with Orbit. Find out more at orbit.love.Colleen Schnettler 0:14 Good morning, Michele. Hey,Michele Hansen 0:17 Hey, how are you?Colleen Schnettler 0:19 Great. So I hear that you have some new book updates.Michele Hansen ...2021-07-2742 minSoftware SocialWhen Is It Time to Move On?Michele Hansen 0:00 This episode of Software Social is sponsored by Orbit. Orbit is mission control for your community, grow and measure your community across any platform with Orbit. Find out more at Orbit.love. Michele Hansen Hey, Colleen.Colleen Schnettler 0:15 Hey, Michele. Good morning.Michele Hansen 0:18 It's been a while.Colleen Schnettler 0:19 Oh, I know. I've missed your face.Michele Hansen 0:22 I've missed your face and your voice too.Colleen Schnettler 0:26 Yeah, I think we haven't recorded in almost a month now....2021-07-2037 minSoftware SocialShutting Down and Opening Up: A Conversation with Marie Poulin, Creator of Notion Mastery Pre-order Michele's book on talking to customers! https://deployempathy.com/order Marie's course, Notion Mastery: https://notionmastery.com/ Marie's Twitter: https://twitter.com/mariepoulin Marie's YouTube: https://www.youtube.com/channel/UCKvnOhqTeEgdNt1aJB5mVng Marie's Instagram: https://www.instagram.com/mariepoulin/ Michele Hansen 00:00Welcome back to Software Social. This episode is sponsored by Approximated. If you need to connect custom user domains to your app, Approximated can help. It can route any domain or subdomain to any application, all easily managed with a simple API or web d...2021-07-061h 01Software SocialGetting Started with Customer Interviews: A Conversation with Nicole Baldinu, Co-Founder and COO of WebinarNinja Pre-order Michele's book! https://deployempathy.com/order Follow Nicole on Twitter: https://twitter.com/NicoleBaldinu Michele Hansen 00:00Welcome back to Software Social. This episode is sponsored by Recut. If you make videos or screencasts, Recut could help you cut your editing time by half or more. Recut removes the awkward pauses, the gaps and the silent parts so you can stop spending hours slicing and dicing with the razor tool. Recut makes a cut list that you can import into your favorite Mac-based editor, lik...2021-06-2951 minSoftware SocialHoly Forking SportsballsPre-order Michele's book on talking to customers! https://deployempathy.com/order Michele Hansen 00:00Welcome back to Software Social. This episode is sponsored by Fathom Analytics. Fathom is trusted by thousands of businesses to power their privacy-first website analytics like GitHub, FastMail, Buffer, Tailwind, and so many amazing small businesses, too. For the longest time, website analytics offer was seriously bad. It was hard to understand, time consuming to use, and worse, and exploited visitor data for big tech to profit. Fathom is website analytics without compromise, easy to use...2021-06-2236 minSoftware SocialSympathy, Empathy, and Solving ProblemsPre-order Michele's book! deployempathy.com/order/ Michele Hansen 00:00Welcome back to Software Social. This episode is sponsored by the website monitoring tool, Oh Dear. Oh Dear does everything they can to help you avoid downtime like scheduled task monitoring, SSL certificate expiration notifications and more. But downtime happens. When it does, it's how you communicate in times of crisis that make the difference. Oh Dear makes it easy to keep your customers up to date during critical times. You can sign up for a 10 day free trial with no credit card required at OhDear.ap...2021-06-1541 minSoftware SocialMichele's First Numbers UpdateMichele Hansen 00:00Welcome back to Software Social. This episode is sponsored by the website monitoring tool, Oh Dear. If you've listened to this podcast for any amount of time, you know that I'm passionate about customer service and listening to customers. A few months ago, we noticed something wasn't working on the Oh Dear dashboard. We reported it to them, and they fixed it almost immediately. Everybody has bugs occasionally, but not every company is so responsive to their customers, and we really appreciate that. You can sign up for a 10 d...2021-06-0832 minSoftware SocialMarketing an eBookMichele Hansen 00:00Welcome back to Software Social. This episode is sponsored by the website monitoring tool, Oh Dear. We use Oh Dear to keep track of SSL certificates. If an SSL certificate is about to expire, we get an alert beforehand. We have automated processes to renew them, so we use Oh Dear as an extra level of peace of mind. You can sign up for a ten day free trial with no credit card required at OhDear.app. Michele Hansen 00:28Hey, welcome back to Software Social. So today we're doi...2021-06-0156 minSoftware SocialThe Real Life EpisodeMichele Hansen 00:00Welcome back to Software Social. This episode is sponsored by the website monitoring tool, Oh Dear. We recently refreshed the Geocodio website, and it was really helpful how Oh Dear alerted us to broken links and made it clear what we needed to fix. Broken links are bad for SEO, and so I really appreciate those alerts from Oh Dear. You can sign up for a 10 day free trial with no credit card required at OhDear.app. Colleen Schnettler 00:28Good morning, Michele. Michele Hansen 00:30Hey...2021-05-2533 minSoftware SocialValuable, Usable, Viable, FeasibleMichele Hansen 00:00Welcome back to Software Social. This episode is sponsored by Oh Dear, the website monitoring app. As an Oh Dear customer myself, I particularly like how easy it is to make SLA reports with Oh Dear. They're professional and sleek, and they make it easier for us to service enterprise customers. And I actually requested this feature myself last year, and I'm so delighted with how open to suggestions they are. You can sign up for a free 10 day trial with no credit card required at OhDear.app. Colleen Schnettler 00:32S...2021-05-1832 minSoftware SocialReal Internet Money Colleen Schnettler 00:00This week's episode of the Software Social Podcast is brought to you by Hopscotch Product Tours. Hopscotch Product Tours allows you to improve user onboarding with helpful product tours that guide your users to success. Also reduce frustration by helping users learn how to use your product without the need for demo calls, visit Hopscotch.club today and start delighting your users with Hopscotch Product Tours. Michele Hansen 00:28Hey, Colleen. Colleen Schnettler 00:29Hey, Michele. Michele Hansen 00:31How you...2021-05-1132 minSoftware SocialNo Longer "Bootstrapped" Michele Hansen 00:00Hey, welcome back to Software Social. This episode is sponsored by Oh Dear. Oh Dear makes it easy to monitor uptime, SSL certificates, broken links, scheduled tasks and more. They send out notifications when something is wrong. All of that is paired with a developer friendly API and great documentation. And I can back them up on that because we use Oh Dear for Geocodio and are happy customers. You can sign up for a 10 day free trial with no credit card required at OhDear.app. Michele HansenSo I ha...2021-05-0434 minSoftware SocialSurprisesColleen Schnettler 00:00This week's episode of the Software Social Podcast is brought to you by Hopscotch Product Tours. Hopscotch Product Tours allows you to improve user onboarding with helpful product tours that guide your users to success. Also, reduce frustration by helping users learn how to use your product, without the need for demo calls. Visit Hopscotch.club today and start delighting your users with Hopscotch Product Tours. Michele Hansen 00:28So Colleen. Cloudflare. Colleen Schnettler 00:33Oh, Cloudflare. Michele HansenThis week, Cloudflare intro...2021-04-2736 minSoftware SocialApproaching Nebulous TasksMichele Hansen 00:00The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners.This episode is sponsored by KB Clip. So much institutional knowledge transfer happens in Slack. KB Clip is a magic shortcut to turn a conversation into an FAQ entry, a wiki page, or a Knowledge Base article. If your team is asking the same questions over and over again in chat, KB Clip may be a great solution to keep your people better informed. KB Clip i...2021-04-2034 minSoftware SocialDoing Different Things, Doing Things DifferentlyMichele Hansen 0:00 The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners.This episode is sponsored by Homeschool Boss. Homeschool Boss offers NWA MAP growth assessments to homeschoolers in the US. These are untimed online tests and math reading science and language usage that adapt to the child's performance as they test. In this challenging year. Homeschool Boss makes it easy for parents to learn what their kids know and what they are ready to learn next. They offer gr...2021-04-1334 minSoftware SocialGood ProblemsMichele Hansen 00:00The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners.This episode is sponsored by Leave Me Alone. Leave Me Alone makes it super easy to unsubscribe from unwanted emails, simply connect your email account, and they'll show you everything you're subscribed to. And you can unsubscribe with a single click. Leave Me Alone works with all email providers, Gmail, Outlook, AOL, Yahoo, and many more. The best part is that you can connect all of y...2021-04-0632 minSoftware SocialApplying the Five Steps to Finding an AudienceMichele Hansen 0:00 The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners.This episode is sponsored by Bella Scena.Are you making the best use of time in your meetings? Do you ever feel like your meetings are groundhog day where you talk about the same things week after week? Bella Scena helps you get a handle on your meetings to make the best use of your time. With Bella Scena, meetings are a process. Bella...2021-03-3039 minSoftware SocialCustomer Interview Part 2: The DebriefListen to The Customer Interview: Part 1 https://softwaresocial.dev/episodes/customer-interview-part-1-the-interviewColleen Schnettler 0:00 The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners.This episode is sponsored by POW!, usepow.app. POW! is a privacy-first menstrual cycle journal for people with periods and those who care about them. Whether it's for health, productivity, or part of trying to conceive, POW! is a flexible way to privately track periods. Check it out at usepow.app.Th...2021-03-2333 minSoftware SocialCustomer Interview Part 1: The InterviewMichele Hansen 0:00 The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners.This episode is sponsored by RosieLand. RosieLand is going meta and building a community for community builders through a newsletter community of course and soon to launch podcast. RosieLand brings together community builders for conversations wherever we can have them. And Rosie Sherry would love to chat with anyone who is building a community. Check it out at Rosie.Land. Thank you again to Balsamiq f...2021-03-1625 minSoftware SocialCommunication, Empathy, and FlexibilityGet Michele's free newsletter on customer research: https://www.getrevue.co/profile/mjwhansenMichele Hansen 0:00 The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners. This episode is sponsored by Koody. Koody helps under 35 in the UK make the most of their money. Koody's website houses free money management tools, expert guidance and financial advisors. Koody's online community is the place to be if you need help with your finances, or are a finance expert, check out th...2021-03-0935 minSoftware SocialMicroConf On Air + Software Social CrossoverTranscript below. Watch the video: https://youtu.be/cfeXNzWwAEcThe hosts of the SaaS Podcast Award nominated Software Social Podcast join Rob to chat about all things SaaS, early stage marketing strategies, and more. https://microconfonair.comMicroConf Connect ➡️ http://microconfconnect.comTwitter ➡️ https://twitter.com/MicroConfE-mail ➡️ support@microconf.comMicroConf 2021 Headline PartnersStripehttps://stripe.comTwitter ➡️ https://twitter.com/StripeHeyhttps://hey.comhttps://twitter.com...2021-03-0529 minSoftware SocialTo Take Funding, or Not to Take FundingColleen Schnettler 0:00 The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners.This episode is sponsored by Intro CRM. There's a new simple sales tool built just for freelancers and early stage founders called Intro CRM. Add details in one click and know what you're earning next month. Quickly log next steps for every deal and integrate with Basecamp, Trello or Asana for managing tasks. Check out their website at introcrm.com. Thanks again to Balsamiq for ge...2021-03-0236 minSoftware SocialGiving Up On An IdeaMichele Hansen 0:00 The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners.This episode is sponsored by Domain Mapper. Domain Mapper gives you a single place to see all of your domains from multiple registrars and their DNS settings. Automated tracking for domains includes a MX and txt records. Plus, you can get domain renewal reminders, so you never lose one of your domains. Check it out at domainmapper.app. Thanks again to Balsamiq for generously supporting ou...2021-02-2337 minSoftware SocialRaising a BusinessColleen Schnettler 0:00 The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners. This episode is sponsored by Diversify Tech. Diversify Tech helps companies reach candidates from underrepresented communities in tech. Their job board reaches 7,300 members. They have a free talent directory, and they have a newsletter for companies to learn about diversity, equality and inclusion. Please check them out at DiversifyTech.co Thank you again to Balsamiq for generously supporting our listeners in this way. If you'd li...2021-02-1637 minSoftware SocialFirst on GoogleLink to the marketing to developers article Colleen mentionedMichele Hansen 0:01 The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners. This episode is sponsored by SnapShooter. SnapShooter helps you keep your server safe with backups for all major VPS hosting providers like Digital Ocean, AWS, Hetzner, and more. It makes it easy to take backups for MySQL, PostgreSQL and MongoDB. And you can also do super easy backups for applications like WordPress, Laravel, and Ghost. Check it...2021-02-0934 minSoftware SocialGetting to 100Colleen Schnettler 0:00 The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners. This episode is sponsored by Teleprompt.me. Teleprompt.me is a voice activated teleprompter service. You can write and save scripts and read them in multiple languages. Check it out at teleprompt.me. Thank you again to Balsamiq for generously supporting our listeners in this way. If you'd like to receive a promo code for Balsamiq, visit https://balsamiq.com/go/software-social/.Michele Ha...2021-02-0236 minSoftware SocialPrioritizing Features and Yourself: An Conversation with Danielle Simpson, Co-Founder of Feedback PandaMichele Hansen 0:00 This episode of Software Social is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners. This episode is sponsored by GetTheAudience. Every entrepreneur has the same problem. Find out who their audience of their product or service is, what they talk about a need, and when to engage with them in a fruitful conversation. Get the Audience helps entrepreneurs to understand and develop their audience much easier than before. It's a web based tool with a monthly or yearly subscription, cr...2021-01-2648 minSoftware SocialWhat to Work On NextColleen Schnettler 0:00 This episode of Software Social is sponsored by Balsamiq, makers of Balsamiq Wireframes, everyone's favorite low-fidelity wireframing tool. Balsamiq is designed for founders who have great ideas for their apps, but can't afford to hire a full-time UX designer. Balsamiq is as easy as using Keynote. Drag and drop elements on the page and you'll have the screens for your app designed in no time. You can then review your designs with a developer or prospective clients, before writing any code.Because they're...2021-01-1931 minSoftware SocialWading Through Feature RequestsMichele Hansen 0:00 So Colleen, you launched your new SaaS -- actually your first SaaS -- about a month ago, Simple File Upload. And you launched it first on the Heroku marketplace. But you also launched it off of the Heroku marketplace so that people who are not on Heroku can use it as well. And I was thinking about this. And I'm really curious if anyone has signed up off of Heroku, and how that's gone?Colleen Schnettler 0:30 Yes. So I got the most wonderful surprise yesterday, when I actually checked my subscriptions and saw that...2021-01-1235 minSoftware SocialGetting People to Reply to Those Critical Early Feedback EmailsColleen Schnettler 0:00 Hey listeners, Colleen here. This week I lead off discussing the positive uptick in my signup numbers, tempered by the fact that none of those new signups responded to my welcome email, Michele and I discussed what I'm doing wrong. And we also talked about how I should be prioritizing my time, every bootstrapper's most challenging problem, at least in the beginning. Michele talks about a detailed customer feedback email that brought her great joy. And we discussed the new book she is reading called Jobs To Be Done in the context of small business. Hope yo...2021-01-0543 minSoftware SocialCompeting with Huge Companies as a BootstrapperMichele Hansen 0:02 So you remember a couple weeks ago how we were talking about competitors nipping at our heels?Colleen Schnettler 0:07 Yes.Michele Hansen 0:09 So, recently, we had a new competitor, enter the space. Colleen SchnettlerOoh, interesting. Michele HansenAmazon.Colleen Schnettler 0:18 Oh, no. That's fair. Michele Hansen 0:22 I mean, it's inevitable. Um, and we already compete with the likes of Google and Microsoft, and you know, all of these huge companies. So it's not, it's definitely not unexpected. Like, it's de...2020-12-2927 minSoftware SocialGetting Really ExcitedColleen Schnettler 0:00 Welcome to Software Social. I'm Colleen. This week, Michele and I discuss my progress getting my first product, a file uploading widget to 100 users. Why 100 because I'm going to sell it in the Heroku add on store, and I need 100 users before I can start charging. We also do a deep dive into what makes a good customer interview. And Michelle gets really excited about something called Prospect Theory. Enjoy the show. So I'm excited to share my numbers with you this week. For the past couple weeks for those that are new. I have been sh...2020-12-2228 minSoftware SocialWhen Competitors Are Nipping At Your HeelsMichele Hansen 0:00 So we had kind of a wake up call this week.Colleen Schnettler 0:04 Oh, what happened?Michele Hansen 0:07 So we're looking at some of our competitors websites, and we realize either their employees don't have kids, or they don't care that their employees have kids or what, but they have gotten a lot more done this year than we have.Colleen Schnettler 0:24 Oh, okay. Michele Hansen 0:26 I mean, we feel good about what we've gotten done considering everything. But it was definitely kind of a moment of...2020-12-1530 minSoftware SocialWorkshopping User Onboarding ProblemsVOTE FOR US! SaaSPodcastAwards.comColleen's Heroku landing page: https://elements.heroku.com/addons/simple-file-uploadMichele Hansen 0:00 So I got a pretty exciting email yesterday. We were nominated for the MicroConf SaaS Podcast Awards!Colleen Schnettler 0:09 That's amazing. Michele Hansen 0:10 In three categories.Colleen Schnettler 0:13 Wow, that's so funny, Michele, because when we started this podcast, I was pretty sure no one was gonna listen to it except for me. So I can't believe like people listen to it. I feel like a little uncomfortable that peo...2020-12-0835 minSoftware SocialSnowballing One Project Into AnotherColleen Schnettler 0:00 So Michelle, I saw that you recently published a blog post a little bit about the founding of your company. And I haven't read it, because I want to hear the story fresh from you. And I, this is something I've actually wanted to talk to you about, frequently, and you've always kind of just been like, Oh, yeah, you know, we just started it. And then it just, you know, happened. So I'm super excited to dive into this with you, especially where I'm coming from, like, where it seems so far away to have a...2020-12-0134 minSoftware SocialChoosing a Pricing ModelColleen Schnettler 0:00 So one of the things I kind of wanted to talk about was a few weeks ago on the podcast, I sat here and I told you that what I really want is a job where I only have to work nine to five. And I bring that up. Michele HansenYeah?Colleen SchnettlerI seems great. But my husband totally called me out on this, he pointed out that I have had jobs where I've only had to work nine to five, and I have quit them all. ...2020-11-2430 minSoftware SocialRaising and Setting PricesColleen SchnettlerHey Software Social listeners! Colleen here. For their first time ever, MicroConf is putting on a SaaS podcast awards. Michele and I would be so honored if you would nominate us at saaspodcastawards.com! And here's today's show.Michele Hansen 0:02 So I think I already know what the title of this week's episode is going to be.Colleen Schnettler 0:08 Oh, that's funny, because I don't know, please tell me.Michele Hansen 0:12 See, normally we don't decide on the title until I've loaded everything into Transistor and cleaned up the...2020-11-1739 minSoftware SocialWho's the villain?Michele Hansen 0:01 Can I ask you an honest question?Colleen Schnettler 0:03 Of course, I love honest questions.Michele Hansen 0:05 Did you actually get any work done this week?Colleen Schnettler 0:09 Oh, my goodness. So it has been very challenging. For me to focus this week, I've really struggled with it. How about you?Michele Hansen 0:19 Between, you know, all of the checking Twitter and phone banking and everything else that has consumed this week. I have gotten some things done, though. Weirdly enough, things that require deep think...2020-11-1031 minSoftware SocialFounder/Business/Lifecycle Fit (aka "The Feelings Episode")Michele Hansen 0:00 So last week, Colleen, you said something to me that really seemed to resonate and jump out at a lot of our listeners. And that was that you aspire to have a business that is in the position that our business is in, but that you don't want our lifestyle.Colleen Schnettler 0:23 Yeah, so I felt a little bit like a jerk when I was editing the podcast. And I heard myself say that, and I almost cut it out. But it's true. And I'd love to discuss some of that with you. Beca...2020-11-0334 minSoftware SocialVendor Lock-In, Heroes, and TimezonesColleen Schnettler 0:00 So for those who are just joining us, I am in the process of building my first software business. It is a small software widget that I am trying to sell. And so right now it's invitation only in the Heroku marketplace. So I was sharing this idea I have, and it's a product, with a friend of mine. And he brought up an interesting point. And I don't think of what I'm building as a commodity, right? We all want to feel special. But at the end of the day, I am repackaging cl...2020-10-2732 minSoftware SocialHealth Insurance for BootstrappersGUIDE: Michele wrote an in-depth companion guide for this episode. Read a more thorough rundown of the different health insurance options.Michele Hansen 0:00 Remember how a couple weeks ago, you were saying, you're really excited to get feedback and questions from our listeners.Colleen Schnettler 0:08 Yes, I do.Michele Hansen 0:10 So we got a really good question from someone recently that they asked me to address. And it is maybe one of the biggest obstacles that entrepreneurs in the US face. Can you guess what it is? Colleen Schnet...2020-10-2038 minSoftware SocialBootstrapping a Company to 130 EmployeesMichele Hansen 0:00 Hey, welcome back to Software Social. I'm Michele Hansen.Colleen Schnettler 0:04 And I'm Colleen Schnettler. Michelle PenczakAnd I'm Michelle Penczak, the CEO of Squared Away.Michele Hansen 0:09 We are so excited to have Michele with us our guest, another Michelle. She. So she said she's the founder of Squared Away, which is a company that employs mostly military spouses to be virtual assistants. And they have over 130 remote virtual assistants working for them. So Colleen and I are super pumped to have us joining our virtual table...2020-10-1339 minSoftware SocialDocumentation as SEO, SEO as DocumentationMichele Hansen 0:00 Welcome back to Software Social. I'm Michele Hansen.Colleen Schnettler 0:03 And I'm Colleen Schnettler.Michele Hansen 0:06 Hey, Colleen!Colleen Schnettler 0:07 Hey, Michele, how are you doing?Michele Hansen 0:10 I'm good. I'm good. I had a pretty productive day today. Little ADD in the morning, but it was good.Colleen Schnettler 0:16 What does that mean? Michele Hansen 0:19 Well, so I was diagnosed with ADD as a kid when I was 10. And so it's always been something that I have to work with...2020-10-0633 minSoftware SocialSomething Boring, Something True, Something Alluring, Something NewMichele Hansen 0:00 Welcome back to Software Social. I'm Michele Hansen.Colleen Schnettler 0:03 And I'm Colleen Schnettler. Michele HansenHey, Colleen. Colleen SchnettlerHey, Michele!Michele HansenHow's it going? Colleen SchnettlerI'm doing well. I'm excited to hear what you have to share with us this week since we didn't get to share last week since we did my little video intro. So what has been going on with you and your business?Michele Hansen 0:22 Honestly, not a whole lot.2020-09-2930 minSoftware SocialThe Reveal!See Colleen's product! Video at https://youtu.be/vdO7uFT63dwTRANSCRIPTMichele Hansen 0:00 We're doing something a little bit different. Colleen's product is ready to have a little walkthrough of it. So this will be the first time I'm seeing it. So we're doing something different. This week's episode is going to be a podcast as normal, but it is also going to be a video. So you can see what Colleen's product looks like. So hopefully this is just as enjoyable as whether you're listening to the podcast, or you're watching the vi...2020-09-2431 minSoftware SocialNegotiations... with Customers and OneselfMichele Hansen Welcome back to software social. I'm Michele Hansen.Colleen Schnettler And I'm Colleen Schnettler. So Michele, what's been on your mind this week?Michele Hansen So after our conversation with Alex last week, which, by the way was so fun, I feel like we got to talk to him about like, a 10th of the things I wanted to talk about. I have been thinking a lot about what I got out of my own MBA, because his book, The Tiny MBA, and we talked about this a little bit abo...2020-09-2333 minSoftware SocialBONUS: Alex Hillman Joins Our TableMichele Hansen Welcome to the Software Social podcast. I'm Michele Hansen.Colleen SchnettlerAnd I'm Colleen Schnettler. Alex HillmanAnd I'm Alex Hillman.Michele Hansen And we have a special guest with us today, which is very exciting. Alex has recently released a book called The Tiny MBA. Colleen and I have both read it and we are super excited to talk to you today, Alex.Alex HillmanUm, thank you for having me. I've been enjoying listening to this show. And I feel like I go...2020-09-2354 minSoftware SocialThe Drudgery of Launching and the Difficulty of HiringMichele Hansen Welcome back to Software Social. I'm Michele Hansen.Colleen Schnettler And I'm Colleen Schnettler.Michele Hansen So what's going on, Colleen?Colleen Schnettler I have so many things I want to share today. Yeah. I, yes, yes, I am super excited. Because I have finally finished my image management widget. I need a better name. By the way. Image management widget is like the worst name. I need something snappy, like cool image uploader. Anyway, I'll work on that.Michele Hansen Naming is one of th...2020-09-2333 minSoftware SocialDon't Rearrange the Desks On Your UsersMichele Hansen Welcome to the Software Social podcast. I'm Michele Hansen.Colleen Schnettler And I'm Colleen Schnettler .Michele Hansen So Colleen, tell me what's going on this week.Colleen Schnettler So I unfortunately have not had a whole lot of time to work on my side project this week, because life has been crazy. I've been swamped with client work and family stuff. So I didn't really do anything. Michele Hansen That happens! Right? Especially during COVID times.Colleen Schnettler Yes!Michel...2020-09-2229 minSoftware SocialWhen should you give up or pivot?Michele Hansen Welcome to the Software Social podcast where we invite you to join our weekly conversation about what's going on in our businesses. I'm Michele Hansen. Colleen Schnettler And I'm Colleen Schnettler. Michele HansenHow's it going, Colleen?Colleen Schnettler I'm doing well. It's been a pretty exciting week for me on a tech front. So I haven't had as much time this week. I'm really trying to commit to talking to more people. I mentioned that. Michele HansenYeah!Colleen Schnettler And...2020-09-2232 minSoftware SocialSelling to Big Enterprises as a Bootstrapped Company...and Figuring Out Who to Sell to In the First PlaceMICHELE HANSEN Hey, and welcome back to software social. I'm MicheleCOLLEEN SCHNETTLERand I'm Colleen. MICHELE HANSENAnd we're inviting you to join our conversation about what's going on in our businesses.COLLEEN SCHNETTLERMichele, do you want to get started today?MICHELE HANSENYeah, so something I'm thinking a lot about is the golden goose of software: enterprise software.COLLEEN SCHNETTLEROh, man. Okay.MICHELE HANSENYeah. So I mean, you had mentioned a couple weeks ag...2020-09-2232 minSoftware SocialFinding and Firing Potential CustomersFollow us on Twitter at https://twitter.com/SoftwareSocPodTranscriptMICHELE HANSENHey, Michele here. Just a quick note before this week's episode, in the second half [NOTE: starting @ 12 minutes] I talk about a controversial topic and use some strong language. So just a heads up in case there are little ears around. MICHELE HANSENWelcome to the software social podcast where we invite you to join our weekly discussion about what's going on in our businesses.MICHELE HANSEN I'm Michele Hansen. COLLEEN SCHNETTLERAnd I'm...2020-09-2126 minSoftware SocialBuilding What You Need & Figuring Out Pricing (Or: Our CDNs Episode)MICHELE HANSEN: Welcome to the software social podcast where we invite you to join our weekly conversation about what's going on in our businesses. I'm Michele Hansen.COLLEEN SCHNETTLER: And I'm Colleen Schnettler.MICHELE HANSEN: So tell me, Colleen, what's going on with your consulting/transition-to -product business this week?COLLEEN SCHNETTLER: So, I have been stuck in the idea generation phase of trying to start a small business for quite a while. And I've had a lot of different ideas that I've chased down and they really have not amounted to much...2020-09-2030 minSoftware SocialHey, why don't you join us?MICHELE HANSEN: Welcome to the Software Social podcast, where we invite you to join our weekly conversation about what's going on in our businesses. I'm Michele Hansen, COLLEEN SCHNETTLER: and I'm Colleen Schnettler. MICHELE HANSEN: And this week we're giving you an intro to what this podcast is about and who we are and why we're doing this and why we're hoping you'll join us. COLLEEN SCHNETTLER: So Michele can you start by telling us a little about your software business? MICHELE HANSEN: Yes, so I am a co-founder of Geocodio...2020-09-2016 min