Michelle Garrett - Podcast Details

Shows

PR Explored: The Podcast for Public Relations and Communications Pros A Quiet Shift - How Polarization Is Reshaping Corporate SpeechIn this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, interviews her guest, Fred Cook, director of the Annenberg Center for Public Relations at USC and chair emeritus of Golin, about USC’s 2026 Global Communication Report, “A Quiet Shift,” on how political and social polarization is reshaping communications. Based on a survey of about 800 PR professionals worldwide and CCO interviews, the report finds polarization is seen as harmful to the country and mental health yet beneficial to PR’s value; corporate advocacy support has dropped 38% since 2023 as companies say less about DEI, sustainab...

2026-05-2935 min

PR Explored: The Podcast for Public Relations and Communications Pros Social Media Strategies to Boost Your B2B PR EffortsIn this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer talks with her guest Andy Lambert, co-founder of ContentCal (acquired by Adobe) and author of Spheres of Influence, to discuss how B2B companies should approach social media and PR, especially on LinkedIn and YouTube.Lambert highlights LinkedIn’s algorithm shift toward personal profiles and subject-matter expertise, advises prioritizing original content over reshares, and notes strong performance from carousels and polls when used thoughtfully.He explains LinkedIn’s crackdown on automated AI comment tools while distinguishing useful AI assistance from low...

2026-05-0854 min

PR Explored: The Podcast for Public Relations and Communications Pros Staying Crisis-Ready: What Matters Most?In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer talks with her guest crisis communications expert Shawna Bruce, who shares her 40-year communications background, including 25+ years in military public affairs, work at Dow Chemical, and her current focus (since 2018) on training organizations to prepare for crises.They discuss why crisis communications is now operational infrastructure, how to anticipate risks by studying incidents in your sector, and the importance of preparation, practice, reviews, succession planning, and internal coordination.Bruce emphasizes message maps, fast approvals (including pre-approved holding statements), using owned...

2026-04-251h 08

PR Explored: The Podcast for Public Relations and Communications Pros Modern media training: Rethinking how we prep executivesIn this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer talks with her guest Katie Suiters of Brighton Media to discuss modernizing media training for executives. Suiters contrasts outdated, scripted talking-point memorization with a hyper-custom approach that builds authentic, teachable communication skills across scenarios, including media interviews, internal all-hands, social video, panels, and crisis moments. She recommends starting with intention-setting: defining the business objective of an opportunity and how the spokesperson and organization should be perceived, then measuring success against those goals. They address misconceptions that journalists are “out t...

2026-04-0959 min

PR Explored: The Podcast for Public Relations and Communications Pros PR and Search – What Really Matters When Advising ClientsIn this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer talks with her guest Katie Robbert, CEO of Trust Insights, about how SEO and GEO (generative AI engine optimization) affect PR work.Robbert explains GEO as serving a new “business to machine” audience—LLMs like ChatGPT, Gemini, and Claude—which summarize information from sources such as listicles and quoted articles, making PR placements and strong SEO fundamentals still essential.Rather than throwing out playbooks, she recommends reverse-engineering AI results by asking for sources, targeting high-quality publications (including trade media), and measurin...

2026-04-0154 min

PR Explored: The Podcast for Public Relations and Communications Pros PR Scams: Fake PR isn’t worth it. How to spot paid media masquerading as earned mediaPR scams are EVERYWHERE these days. We also see a rise in the number of agencies selling “fake PR” placements. My guest, Bill Byrne, co-founder of Remedy PR, and I delve into this topic on this episode of PR Explored. What should you watch out for? How can you tell when someone is trying to sell you something that's too good to be true? And how should you vet a PR provider to ensure you're hiring a credible consultant or agency? Follow the host: Website: www.michellegarrett.com LinkedI...

2026-03-181h 01

PR Explored: The Podcast for Public Relations and Communications Pros How to Leverage Original Research to Boost Your PR ResultsIn this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, interviews Becky Lawlor of RedPoint Insights about using original research to support B2B PR and thought leadership. Lawler defines original research (surveys, internal proprietary data, or unique analysis) versus third-party stats and explains how it builds authority by “owning the narrative.” She emphasizes upfront strategy, competitor analysis, and alignment with goals; choosing credible respondents via vetted B2B panel vendors rather than consumer tools; and planning sample size (often 100 minimum in B2B, ~500 robust, larger for segmentation). The discussion covers...

2026-03-0554 min

PR Explored: The Podcast for Public Relations and Communications Pros The Rise of Personality Brands - and What It Means for PR & Comms ProsIn this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, interviews Fatou B. Barry, founder of the PR Girl Manifesto, a global community and editorial platform created to provide culturally competent PR resources, strategy, and professional development. They discuss the rise of “personality brands” as a structural shift where companies prioritize long-term identity, recurring voices, and entertainment-driven continuity over one-off product campaigns, driven by fragmented attention and declining institutional trust. Using Gap’s new Chief Entertainment Officer as a signal, they cite examples like Nike, Red Bull, Dick’s Sporting Goods, and Skims to...

2026-02-2659 min

PR Explored: The Podcast for Public Relations and Communications Pros How to Maximize Your Job Search: Strategies Beyond Submitting ApplicationsIn this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer talks with her guest, Stacia Doss from Glassdoor, as they dive deep into the current job market’s complexities and provide actionable advice for job seekers.In this episode, they discuss effective job search strategies, the importance of networking, leveraging AI, and how to stand out in a crowded field. This follows the discussion on the last episode about skills pros need to succeed in a PR career.They also touch on mental health aspects of job searching and the va...

2026-02-191h 01

PR Explored: The Podcast for Public Relations and Communications Pros PR: On the Hiring Horizon - Soft Skills That MatterIn this episode of PR Explored, host Michelle Garrett interviews Kristina Markos, an associate professor and co-founder of GenSpark Solutions. They discuss the significance of soft skills such as listening, presenting, collaboration, and curiosity in public relations. Kristina shares her varied background in agency work and academia, emphasizing the transition needs between generations in the workplace. They address the importance of effective presentation skills, the need to ask questions, and the impact of AI on communication roles. The episode highlights the evolving PR landscape and the exciting opportunities for emerging professionals in the fie...

2026-02-0458 min

PR Explored: The Podcast for Public Relations and Communications Pros How Public Speaking Can Boost Your PR EffortsPublic speaking is a powerful way for thought leaders to stand out from the crowd.How can PR pros and communicators leverage speaking opportunities to help clients get more visibility for themselves and their brands? In this episode of PR Explored I talked with guest Tricia Richards-Service, founder of I Need a Speaker, which helps organizations and event planners find the right speaker for their events.Overview: In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, welcomes Tricia Richard Service, founder of I Need a Speaker, to d...

2026-01-2858 min

PR Explored: The Podcast for Public Relations and Communications Pros PR for Nonprofits: Doing More with LessIn this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer chats with Marc Whitt, a seasoned public relations consultant and author.The conversation explores Whitt’s extensive 40-year career in PR, primarily within higher education and nonprofit sectors.They discuss essential topics such as the unique challenges faced by nonprofit PR professionals, the importance of ethical conduct, the role of events in nonprofit PR, and the critical relationship between PR practitioners and legal counsel.Whitt emphasizes strategic planning, efficient use of limited funds, and ways to avoid burnout fo...

2026-01-211h 01

Birth Trauma Stories(formerly The Twinky Chronicles)S.5 E.16 Michelle Rossi: Life after Anencephaly: Trusting God Through it All Today I'm joined by Michelle Rossi. Michelle is married and a mom of three with one on the way and one in heaven. She is currently a pediatric hemoc oncology nurse and in school for her pediatric nurse practitioner degree.She worked in postpartum and pediatric home care prior. She currently lives in Georgia, met her husband in North Carolina and moved to his hometown once he got out of the army in northeast Ohio.She does social media on the side and loves to be relatable when it comes to parenting. Hoping to help an...

2026-01-0640 min

PR Explored: The Podcast for Public Relations and Communications Pros 2026 PR Trends You Need To KnowHere we go, heading into 2026. Changes are coming at PR pros faster than they can keep up. But, what should we really focus on? What trends deserve our attention? And which ones should we adopt a wait-and-see approach for? My guest, Bill Byrne of Remedy Public Relations, is with me to discuss what to expect as we hurdle into the new year. Whether you’re in B2C or B2B PR and comms, we’ll cover the insight you need to get ready for what lies ahead. Overview: In the fi...

2025-12-241h 04

PR Explored: The Podcast for Public Relations and Communications Pros Managing a Social Media Crisis: How PR & Social Teams Can Work TogetherSocial media is a valuable part of a company’s marketing program – but it can sometimes take a turn we may not have anticipated .What happens when your brand finds itself in the midst of a crisis created by a social media post?Well, first, you probably panic. Then, you might turn to your social media or PR team for help.How can a company best manage a crisis created when a customer complaint goes viral?Overview: In this episode of PR Explored, host Michelle Garrett, a PR co...

2025-12-1758 min

PR Explored: The Podcast for Public Relations and Communications Pros Media Training Advice for Better Executive CommunicationsIn this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, invites communications and presentations coach Joel Schwartzberg to discuss key message development and the importance of media training for executives. Joel shares his approach to executive communication, emphasizing the importance of having a clear and compelling point, and offers practical tips on how to effectively convey messages to a reporter’s audience. The conversation covers techniques such as the primacy and recency effects, bridging off-topic questions back to key messages, and the importance of making messages simple yet impactful. The...

2025-11-2659 min

PR Explored: The Podcast for Public Relations and Communications Pros Do This Before You Press Play On PRThis episode of PR Explored explores how companies can make the most out of a partnership with a PR consultant or agency.What do B2B clients need to bring to the start of the engagement?Join my guest, John Forberger, communications strategist for B2B companies, and me as we dig into this topic. Follow the host: Website: www.michellegarrett.com LinkedIn: https://www.linkedin.com/in/prstrategist/YouTube: https://www.youtube.com/@PRisUsX/Twitter: https://x.com/PRisUsThr...

2025-11-191h 10

PR Explored: The Podcast for Public Relations and Communications Pros How to Leverage Brand Authority in Your PR StrategyIn this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, welcomes guest Amanda Milligan to discuss brand authority and its critical role in public relations and marketing.Amanda shares her background in content, SEO, and brand strategy, emphasizing the importance of holistic marketing efforts.They delve into how brand authority is measured, identify practical steps to assess it through tools like Reddit, LLMs, and social media, and discuss the intricate relationship between owned and earned media.The episode also addresses the evolving landscape of SEO and the importance...

2025-11-131h 03

PR Explored: The Podcast for Public Relations and Communications Pros ESG in the Age of AIIn this episode of ‘PR Explored,’ hosted by Michelle Garrett, PR consultant and writer, the focus is on the intersection of Environmental, Social, and Governance (ESG) criteria, Artificial Intelligence (AI), and corporate ethics in the realm of Public Relations.The guest, Bo Breuklander, founder of Breuklander Communications, shares insights on how AI affects sustainability, governance, and the broader PR landscape. They discuss the importance of values, consistency, and trust in corporate behavior, and how companies can proactively address issues like DEI (Diversity, Equity, and Inclusion), AI policies, and data privacy.The conversation also touches on the...

2025-11-0548 min

PR Explored: The Podcast for Public Relations and Communications Pros Telling Stories That Stand OutIn this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, interviews Lou Covey, a veteran journalist with 55 years of experience.Lou shares his journey from journalism to exploring cybersecurity and creating the Cyber Protection Magazine. They discuss the state of PR today, including formulaic approaches, the impact of AI, and the importance of storytelling.They also highlight the challenges of effectively pitching to journalists, the decline of independent journalism, and the need for PR professionals to support quality journalism.Key takeaways include the necessity of thorough research, avoiding...

2025-10-2959 min

Founders Future From Journalism to Influencer: The Michelle Garrett PR PlaybookIn this episode of Founders Future, with host Ammar Elm, we sit down with Michelle Garrett, the founder of Garrett Public Relations. Michelle shares her journey from working in various PR roles to launching her own successful boutique consultancy in 1999, inspired by her self-employed parents. She delves into the core of her business, explaining how she helps B2B manufacturing and tech clients with media relations and content strategy, and why she prioritizes authentic, self-written content over AI-generated material.Michelle offers invaluable advice for new consultants, emphasizing the importance of financial preparation, being discerning about client fit...

2025-10-2418 min

PR Explored: The Podcast for Public Relations and Communications Pros How to Develop Effective Communication Strategies in the Misinformation AgeIn this episode of PR Explored, host Michelle Garrett discusses misinformation and its impact on public relations with guest Jennifer McGinley, a PR consultant specializing in healthcare.They delve into the definitions of misinformation, disinformation, and malformation, providing insights into how organizations can prepare and respond to these challenges.The conversation covers proactive crisis communication strategies, the importance of internal communications, media training, and the role of community building in maintaining trust and credibility.They also emphasize the need for continuous monitoring and engagement on social media platforms to manage and address misinformation...

2025-10-2359 min

PR Explored: The Podcast for Public Relations and Communications Pros How PR and Content Teams Can Work Together to Maximize Thought LeadershipIn this episode of PR Explored, host and PR consultant Michelle Garrett sits down with her longtime friend and colleague Erika Heald to discuss the crucial role that thought leadership plays in content marketing and PR.Erika, a seasoned marketing communications consultant and former journalist, delves into her journey and experience in the field, highlighting the importance of having a strategy to create impactful content.The conversation covers the definition of thought leadership, the types of content that contribute to it, and the synergy between content and PR teams. They emphasize the need for collaboration...

2025-10-0157 min

PR Explored: The Podcast for Public Relations and Communications Pros Why Podcasts Should Be Part of Your PR StrategyIn this episode, host Michelle Garrett, a public relations consultant and writer, interviews Doug Downs, the host of ‘Stories and Strategies’ podcast.They discuss the significance of podcasting in PR and marketing, highlighting how podcasts can build brand trust and engage audiences more deeply than traditional social media posts.Doug shares insights into his journey with ‘Stories and Strategies,’ a leading PR-focused podcast, and the launch of his podcast production agency. They also address common pitfalls that cause many podcasts to fail early, the importance of niching down content, and the effort required to produce and main...

2025-09-2458 min

PR Explored: The Podcast for Public Relations and Communications Pros What to Expect When You're Expecting PRIn this episode of PR Explored, host Michelle Garrett, a PR consultant, author and writer, talks with public relations consultant Crystal Richard about managing client expectations in the realm of public relations.They delve into Crystal’s background, which includes over 15 years in the PR industry and founding her own company, Crystal Richard & Co. Crystal also shares details about her lifestyle and travel brand, East Coast Mermaid.The discussion covers the critical aspect of setting realistic client expectations around media coverage, including the time it takes to secure placements, the importance of trade publications, and th...

2025-09-2259 min

The Game Changer Podcast 145: Your Brain on Breaking News: Everyday Hypnosis & How to Choose Intention with Garrett WoodSend us Fan MailIn this episode of the Game Changer podcast, host Michelle Dutro engages with Garrett Wood, a hypnotherapist and founder of Gnosis Therapy, to explore the psychological impacts of divisiveness in today's world. They discuss the role of hypnosis in addressing subconscious beliefs related to money and health, the influence of media and social media on mental health, and the importance of mindful communication. Garrett shares insights on navigating emotional responses and offers practical tools for personal responsibility and well-being.Chapters00:00 Introduction to Garrett Wood and Gnosis Therapy02:35 Understanding Hypnosis...

2025-09-2239 min

PR Explored: The Podcast for Public Relations and Communications Pros How to Bring “Boring” Industries to LifeWorking with companies in so-called “boring” industries can be its own type of challenge.PR and communications pros in industries like construction, manufacturing, agriculture and others often struggle to find creative ways to talk about what they do.How can those in public relations and marketing breathe new life into their efforts when working in these industries?Michelle's guest, Ayo Abbas, an award-winning built environment marketing consultant with a background in communications and public relations and host of The Built Environment Marketing Show, joins her to discuss how to approach this challenge.

2025-09-1038 min

PR Explored: The Podcast for Public Relations and Communications Pros Ethical PR: Navigating Trust and ResponsibilityIn this episode of PR Explored, host Michelle Garrett, a public relations consultant, discusses the crucial topic of PR ethics with industry experts Mary Beth West and Jared Mead. They explore the importance of ethical practices in public relations, share their extensive backgrounds, and discuss the creation of an online PR ethics community on LinkedIn.The episode covers why ethics in PR is often overlooked, the necessity of integrating ethical discussions into the classroom, and the importance of collaborating with legal teams.Highlighting relevant resources such as industry associations, ethical guidelines, and initiatives like the...

2025-09-031h 01

PR Explored: The Podcast for Public Relations and Communications Pros How PR Fits Into Customer Buying DecisionsIn this episode of PR Explored, host Michelle Garrett, a public relations consultant, author and writer, interviews Sunny Hunt, CEO of Hunt Interaction, about the intersection of public relations (PR) and the customer buying journey.Sunny discusses the importance of integrating PR with sales and customer success teams to better understand and meet customer needs, ultimately driving revenue and shortening sales cycles. She emphasizes the need for customer-driven PR strategies, the value of customer testimonials, and the impact of consistent messaging.The episode also highlights the significance of understanding where customers get their information and...

2025-08-281h 00

Mallett and Michelle on Dripping Springs Podcast Ep.191 Impacting Your Community (John Garrett-CEO/Founder of Community Impact Newspaper)Monologue: Schumann Resonance AOL Is No MoreJunk and SPAM Adult Sized Pacifiers Get Us In Trouble Death Of The Newspaper?Guest:John Garrett is the founder and CEO of Community Impact Newspapers, a hyperlocal news publishing company he launched in 2005 with his wife, Jennifer, out of their home in Pflugerville, Texas. A former Austin Business Journal advertising director, Garrett saw a void in community-focused journalism and created a model centered on mailing free, advertiser-supported newspapers dire...

2025-08-261h 23

PR Explored: The Podcast for Public Relations and Communications Pros Accessibility in PR and CommunicationsIn this episode of PR Explored, host Michelle Garrett, a public relations consultant and writer, interviews Matisse Hamel-Nelis, founder and principal of Matisse Nelis Consulting. They discuss the importance of digital accessibility in public relations and communications. Matisse explains her background, her work in teaching, and her PR & Lattes blog and podcast.Matisse emphasizes the importance of making digital content accessible to everyone, including individuals with disabilities. They discuss practical steps for ensuring content such as videos, PDFs, and social media posts are inclusive.Matisse shares her journey into the realm of accessible communications and...

2025-08-0646 min

Black Philanthropy: Our Stories 008 - On Faith, Moving $150m+, and Community Mobilizing, with Jason GarrettWhat does it mean to lead with faith, bridge divides, and build belonging in philanthropy? In this episode of Black Philanthropy: Our Stories, host Michelle Renee Jackson, MDiv, sits down with Jason Garrett, Senior Vice President of Faith, Bridging, and Belonging at the Freedom Together Foundation. Jason shares his journey from Wall Street to Harvard Divinity School, from community organizing to leading one of the most innovative philanthropic portfolios in the country. With deep insight and humility, he reflects on the spiritual and strategic dimensions of giving, the challenge of saying "no" in funding decisions, and the transformative power...

2025-08-041h 08

Michelle D. Garrett Week 5: Building Resilience and Overcoming Challenges in Your BusinessSummaryIn this conversation, Michelle Garrett discusses the critical skill of resilience in business, emphasizing its importance for long-term success. She outlines practical strategies for building resilience, such as reframing failure, focusing on controllable aspects, practicing self-compassion, and building a support system. The conversation concludes with actionable steps for putting resilience into practice and a reminder that challenges are opportunities for growth.Takeaways:Resilience is the ability to adapt and recover from setbacks.Successful entrepreneurs view challenges as opportunities to learn.Reframing failure as feedback is crucial for growth.Focusing on...

2025-07-2806 min

PR Explored: The Podcast for Public Relations and Communications Pros PR for StartupsIn this episode of PR Explored, host Michelle Garrett, a PR consultant and writer, interviews Kathy Kashani, the principal of Azul Communications, about the nuances of public relations for startups.Kathy discusses her journey from a long-time PR agency veteran to an independent PR consultant, focusing on consumer goods and B2C brands, especially startups. The conversation centers around defining a startup, understanding the distinct needs of startups versus established companies, and the foundational steps necessary for effective PR.They delve into the importance of having clear business goals, identifying the right time to start...

2025-07-2353 min

PR Explored: The Podcast for Public Relations and Communications Pros Mid-Year Check on PR Trends to WatchIt’s time for a mid-year check-in on PR trends. Has AI destroyed PR as we know it? Is TikTok the only social media channel that matters?Back in December, Bill Byrne of Remedy Public Relations and I discussed which PR trends we’d be keeping an eye on as we headed into the new year. Some of the trends we noted: AI in PR. The shrinking number of media outlets. How silos impact our work. The role the C-suite plays in the success of a PR program.So, where are we now? And what tren...

2025-07-161h 00

Michelle D. Garrett Week 4: How to Be Productive Without Burning OutSummaryIn this conversation, Michelle Garrett discusses the critical balance between productivity and avoiding burnout, especially for entrepreneurs. She emphasizes the importance of setting boundaries, prioritizing tasks, taking breaks, and practicing self-care to maintain long-term productivity without sacrificing well-being. The session provides practical strategies and actionable tips to help individuals achieve sustainable growth and success in their professional lives.TakeawaysProductivity is about quality, not quantity.Set clear boundaries between work and personal life.Prioritize high-impact tasks to avoid overwhelm.Taking breaks is crucial for maintaining productivity.Implement the one thing...

2025-07-1406 min

PR Explored: The Podcast for Public Relations and Communications Pros The Future of the Public Relations IndustryThe public relations industry is undergoing a seismic shift, driven by artificial intelligence, hybrid work, a changing media landscape, and deepening political divides.Across four generations — Gen Z to Baby Boomers — PR professionals are navigating these transformations, each with unique perspectives on where the industry is headed.On this episode of PR Explored, we discuss the findings of this year’s USC Annenberg School for Communication and Journalism‘s survey, as compiled in its Global Communication Report.“The future of the PR industry depends upon how tomorrow’s leaders tackle the critical issues we are begin...

2025-07-0241 min

PR Explored: The Podcast for Public Relations and Communications Pros Burnout in PR and Social Media MarketingBurnout in the PR and social media marketing fields is rampant.Many communications pros are exhausted. The non-stop news cycle. The demand to be “always on.” The rising stress level, as day-to-day responsibilities continue to grow.Surveys repeatedly show that those working in public relations and social media marketing experience some of the highest rates of burnout.It’s no wonder, because, more than almost any other group of workers, we’re under pressure to stay in touch with our audiences, even during the most challenging circumstances. We’re so consumed with worrying about what...

2025-06-2556 min

PR Explored: The Podcast for Public Relations and Communications Pros How to Stay on Top of the Evolving MediaverseThe media relations game is ever-changing. While traditional media outlets remain coveted by businesses that want to be in the news, non-traditional outlets are on the rise.Podcasts, newsletters and social media influencers now often play a key role in effective media outreach. PR pros need to ensure they’re immersed in as much client-relevant content as possible, regardless of where it comes from.PR Consultant Michelle Garrett and her guest, Peter Himler, founder of Flatiron Communications and veteran of agencies including Edelman and Hill & Knowlton, discuss how to reconcile clients’ desire for coverage in lega...

2025-06-0559 min

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers How to bring 'boring' industries to life with Ayo Abbas and Michelle GarrettThis episode is repurposed from my guest appearance on Michelle Garrett's PR Explored show live on LinkedIn. The lively discussion talks about marketing and PR strategies for so-called "boring" industries. We talk about how to find compelling stories in B2B sectors like construction, engineering, and manufacturing, and why these industries offer a sea of potential riches for marketers willing to dig that bit deeper.We share:How to identify stories in technical industries by looking beyond features to find the human impact, problem-solving angles, and business outcomes.Ways to extract compelling narratives from engineers using...

2025-05-2338 min

PR Explored: The Podcast for Public Relations and Communications Pros Trending PR Topics with guest Eleanor HawkinsEleanor Hawkins, a communications strategist and writer at Axios, and PR Consultant Michelle Garrett discuss trending topics in the world of communications. Hawkins authors the weekly Axios Communicators newsletter covering topics and trends that impact how leaders, brands and employers communicate.Follow the host: Website: www.michellegarrett.com LinkedIn: https://www.linkedin.com/in/prstrategist/YouTube: https://www.youtube.com/@PRisUsX/Twitter: https://x.com/PRisUsThreads: https://www.threads.com/@prwritergalMichelle's book - B2B PR That Gets Results - is...

2025-05-2130 min

PR Explored: The Podcast for Public Relations and Communications Pros Beyond Writing: Essential PR SkillsNewer to PR? Or maybe you’ve worked in PR for a while but are trying to keep up with the changing landscape. Sure, writing is important. But what other skills and aptitudes are vital for today’s public relations and communications professionals?As roles become more sophisticated and communication challenges more complex, PR pros must prove value, adapt to new technologies, navigate ethical challenges – and there is so much unknown. And unknowable.My guest is Steve Ryan, Assistant Professor of Instruction & Program Director of Public Relations at Temple University.Follow the host:

2025-05-1459 min

PR Explored: The Podcast for Public Relations and Communications Pros PR’s Role in AI-Based SearchIn this episode of PR Explored, host Michelle Garrett, a public relations consultant, is joined by Christopher Penn of Trust Insights to discuss the impact of AI on public relations, particularly in terms of search. The conversation covers the evolution and deployment of AI models, the importance of SEO and broad content distribution, and the ethical implications of AI in content creation. The discussion also touches on the efficiency of AI in automating repetitive tasks and its potential to transform the workload of PR professionals. Penn, a veteran in the AI field, provides ins...

2025-05-0745 min

PR Explored: The Podcast for Public Relations and Communications Pros How AI-Based Search Impacts PR: Does Your Strategy Need an Overhaul?AI is transforming how we search and engage with content online. In this episode of PR Explored, host Michelle Garrett is joined by digital marketing expert Andy Crestodina to discuss how AI-based search is reshaping the PR and marketing landscape. From AI optimization strategies to leveraging PR for brand visibility in generative search engines, Andy shares actionable insights to help professionals navigate this rapidly evolving space.Whether you’re a PR pro looking to stay ahead or a marketer curious about AI’s impact, this conversation dives deep into strategies, challenges, and...

2025-04-3047 min

PR Explored: The Podcast for Public Relations and Communications Pros Crisis Communications: EVERY Organization Needs a PlanIn this episode of PR Explored, host Michelle Garrett, a public relations consultant, welcomes crisis communications expert Shawna Bruce to discuss the critical importance of effective crisis management for brands and organizations. They cover how social media has amplified the visibility of crises, making preparedness more crucial than ever.Shawna shares her experience from her 40-year career in communications, including her time in the Canadian Armed Forces and Dow Chemical. Specific examples of crises, such as the tragedies involving Boeing and Alaska Airlines and the aftermath of a tragedy involving hockey players are examined to underscore critical...

2025-04-231h 01

PR Explored: The Podcast for Public Relations and Communications Pros PR Measurement: Not OptionalIn this episode of PR Explored, host Michelle Garrett, a public relations consultant, talks with guest Jonna Burke about the importance of measurement in PR.They discuss the evolving landscape of AI and automation, the necessity of having strong data acumen, the importance of setting measurable objectives, the challenges around vanity metrics, and the significance of frameworks like the Integrated Evaluation Framework (IEF) and Barcelona Principles for effective PR measurement.Jonna highlights tools and resources available for PR professionals, including AMEC’s measurement maturity mapper and the importance of ethical and inclusive data practices. They al...

2025-04-1659 min

PR Explored: The Podcast for Public Relations and Communications Pros Exploring the Refreshed PESO Model with Gini DietrichIn this episode of PR Explored, host Michelle Garrett, a PR consultant and writer, is joined by Gini Dietrich, founder of Arment Dietrich and Spin Sucks, to discuss the refreshed PESO model.They explore the evolution of the model from its tactical roots to a focus on outcomes, and discuss the importance of owned media as the foundation of any PR strategy.Gini shares her insights on the rising role of AI in PR, the ways to effectively measure PR outcomes, and the importance of community building.Michelle and Gini also touch on...

2025-04-0953 min

PR Explored: The Podcast for Public Relations and Communications Pros Unlocking the Synergy Between PR and Social MediaPR and social media benefit from leveraging each other – yet often, there’s a disconnect between the two. Silos may exist that prevent them from collaborating to maximize a brand’s communications. How can public relations and social media pros work together to get more out of each other’s efforts?My guest, Karen Freberg, a professor of strategic communication at the University of Louisville and social media expert, joins me to discuss the best ways for these two to team up.We also discuss the 2025 social media trends Karen is watching.Fol...

2025-04-0259 min

PR Explored: The Podcast for Public Relations and Communications Pros PR Pitching Amidst Continuing Media LayoffsThe media layoffs aren’t stopping – and that can make it even more difficult for public relations professionals to land earned media coverage for their companies and clients. My guest, Frank Strong of Sword and the Script Media, and I will discuss approaches PR pros can use to find opportunities and garner coverage in these challenging conditions.This is the first episode of my new show, PR Explored, where I’ll talk with some of the best and brightest in the public relations industry to discuss questions on the minds of PR pros today, as well as indust...

2025-03-2458 min

Write on Track: A Songwriting Podcast Episode 188 - Releasing a Double Country Album with Garrett BradfordI’m super excited to share my fantastic conversation with Garrett Bradford all about releasing a double country album. During our chat, we talked about the storytelling aspect of country music, writing simple and relatable songs, crafting conversational lyrics, and more. Garrett also gave a glimpse into his double album, Honkiest Of Tonkers, and shares his inspiration behind the project and how he chose which songs to put on the two parts. It was a delight having Garrett on the show, so I hope you love our conversation.Are you enjoying Write on Track? Do you have a...

2025-03-1623 min

Marketing Deconstructed PR Mastery for Small Businesses: Strategies That Work with Michelle GarrettPR isn't just about press releases or ads—it's a strategic powerhouse for brand growth. In this episode of Marketing Deconstructed, Ali Schwanke interviews PR expert Michelle Garrett, author of B2B PR That Gets Results. Michelle shares actionable advice on leveraging PR effectively in today's fast-moving world. What You'll Learn: The evolving role of PR and how to integrate it with AI-based search trends. Common PR myths—PR isn’t paid media! The PESO model. How to pitch effectively and build lasting media relationships. Why PR is critical for building reputation, trust, and visibi...

2025-01-1444 min

Haunted History Chronicles Ghosts Of The R101: From The Skies To The Seance Room And Eileen Garrett's ChannellingThe crash of the R101 airship in 1930 was a devastating disaster, resulting in the loss of 48 lives. In the aftermath, trance medium Eileen Garrett claimed to receive messages from the deceased crew and passengers. These messages suggested design flaws and material failures as the primary causes. While sceptics questioned the validity of her communications, supporters believed Garrett's insights offered a unique perspective on the tragedy, blending the realms of spiritualism and aviation to seek understanding and closure. My Special Guest Is Sarah Blake Sarah Blake began Hushed Up History in October 2014 as a way to...

2024-08-0958 min

Thought Leadership Studio Mastering B2B PR with Michelle GarrettJoin us in this enlightening episode of Thought Leadership Studio as we explore the intricate world of B2B PR with Michelle Garrett, a seasoned public relations consultant, writer, and speaker. With her extensive experience and down-to-earth approach, Michelle has helped numerous B2B companies create compelling content, secure valuable media coverage, and establish themselves as thought leaders in their industries. In our conversation, Michelle delves into the critical role of PR within the marketing ecosystem, explaining how it builds reputation and credibility in ways that advertising cannot. She emphasizes the importance of patience and relationship-building with journalists to achieve...

2024-06-2042 min

Boss Responses #40: Behind the Scenes of PR Freelancing with Expert Michelle GarrettSend us a textIn this episode of Boss Responses, host Treasa Edmond is joined by guest Michelle Garrett, an influential PR consultant, writer, and speaker specializing in B2B companies. Michelle shares insights from her extensive career, including founding her own consulting business. They discuss the importance of choosing the right clients, setting realistic expectations, and the value of freelancers supporting each other through platforms like Michelle’s Freelance Chat. Michelle's practical advice on client management, thought leadership, and the significance of building lasting relationships provides valuable lessons for anyone running their own business or working wi...

2024-06-0724 min

Boss Responses #39: What Should You Do When Clients Delay Projects? with Michelle GarrettSend us a textIn this episode of Boss Responses podcast, host Treasa Edmond and guest co-host Michelle Garrett discuss strategies for dealing with clients who delay projects by not providing necessary information on time. They emphasize the importance of setting clear expectations, having open conversations, and defining deadlines upfront. They also explore how effective client management can prevent such issues. Treasa shares her long-standing experience handling clients, and Michelle offers insights from her PR field. Tune in to learn how to navigate client delays and maintain productive relationships.About our Guest

2024-06-0608 min

Boss Responses #38: What to Say When Clients Question Your Rates, with Michelle GarrettSend us a textIn this episode of the Boss Responses podcast, host Treasa Edmond is joined by guest co-host Michelle Garrett to discuss how to handle potential clients questioning your rates. They delve into strategies for explaining the value of your services, vetting clients, and adjusting project scopes instead of lowering rates. This episode provides essential advice for freelancers and business owners on maintaining confidence in their pricing and managing client expectations.About our GuestMichelle Garrett is a public relations consultant, writer, and speaker who helps B2B companies...

2024-06-0506 min

Boss Responses #37: Strategies for Handling Unfair Criticism from Clients, with Michelle GarrettSend us a textIn this episode of the Boss Responses podcast, host Treasa Edmond and guest co-host Michelle Garrett tackle the issue of imposter syndrome, particularly in the context of negative client feedback. They offer strategies for managing unsatisfied clients and emphasize the importance of maintaining a positive mindset. The discussion includes practical tips you can use to boost your morale! About our GuestMichelle Garrett is a public relations consultant, writer, and speaker who helps B2B companies create content, earn media coverage, and position themselves as thought leaders...

2024-06-0406 min

Boss Responses #36: How to Handle Clients with Cash Flow Problems, with Michelle GarrettSend us a textIn this episode of the Boss Responses podcast, host Treasa Edmond and guest co-host Michelle Garrett discuss the challenges freelancers and business owners face when clients have cash flow problems. They explore how to handle delayed payments, the importance of sticking to your deposit policies, and strategies for managing expenses incurred on behalf of clients. This episode is packed with practical insights on securing payments and maintaining professional boundaries.About our GuestMichelle Garrett is a public relations consultant, writer, and speaker who helps B2B companies...

2024-06-0306 min

The Faithful Real Estate Agent | Sell By Referral, Work Life Balance, Time Management, Productivity, Real Estate Systems, Realtor Dad, Lead Generation, Christian Realtor, Realtor of Faith 169 | Your Calling Is Character: Why Who You're Becoming Matters More Than What You're Producing as a Christian Real Estate Agent w/ Michelle MyersWhat if the most important thing you'll ever build in your real estate career isn't your database, your brand, or your production volume — but your character? As a christian realtor, the marketplace is watching how you handle pressure, disappointment, and success just as closely as your clients are watching your listings. Michelle Myers joins Garrett Maroon to deliver a powerful message about why your calling in real estate is inseparable from the person you are becoming through it.Michelle is a speaker, author, and women's ministry leader who has spent years helping people discover that Go...

2024-04-1135 min

Creatively Musing Creative Women Series - Michelle Rech: Jewelry Connoisseur and Floral Design Mastermind. So excited to introduce you to the amazing and wonderful Michelle Rech of Electric Flora! From high end floristry to a recent new journey into jewelry, Michelle is a delight to chat about her creative journey,Michelle brings inspiration and delight everywhere she goes and I can’t wait for you to dive into just a small part of her world.Go Support Maine Needs Today! Support Here Listen to full episode : Permalink

2024-02-291h 13

The Business Ownership Podcast Protect Your Assets - Garrett & Ted SuttonWant to protect your assets?In this episode of The Business Ownership Podcast I interviewed two guests. Garrett & Ted Sutton.Garrett Sutton has sold more than a million books to guide entrepreneurs and investors. His best sellers include Start Your Own Corporation, Loopholes of Real Estate, and Veil Not Fail. For more than 30 years, he has run his practice assisting entrepreneurs and real estate investors in protecting their assets. The companies he founded, Corporate Direct and Sutton Law Center, currently help more than 14,000 clients protect their assets and maintain their entities, especially under the new...

2024-02-2638 min

Seeing Red: A Texas Politics Podcast S001 E024 - Judge Michelle Slaughter Talks Reelection, Paxton, and QualificationsAbout the Guest(s):Our distinguished guest on the show is Judge Michelle Slaughter. She is currently serving as a jurist on the Texas Court of Criminal Appeals and is actively campaigning for reelection. Her legal career is marked by a transition from private practice to public service, where she won an election against a 12-year incumbent Democrat to become a judge in the 405th District Court of Galveston County. As a judge, she established a reputation for efficiency and staunch adherence to the principles of constitutional conservatism and originalist interpretation of law. With over eleven years of...

2024-02-1439 min $What\'s Your \$

What's Your "And"?597: Michelle Kooi is a Consultant & Outdoorswoman [podcast]Michelle Kooi, the founder of Confluence Coaching and Consulting in Durango, Colorado, talks about her passion for outdoor activities, including rock climbing, mountain biking, and skiing. Michelle shares how these activities help her alleviate stress, learn new things, and ultimately improve her work and life. She discusses the importance of authenticity and embracing one's passions beyond their profession, highlighting her own experiences in finding joy and fulfillment outside of work. With her emphasis on living a big, bright life and making time for activities that make her better, Michelle encourages listeners to connect with others and truly show up...

2023-12-0630 min

Exit Rich The New Law Nobody Is Talking About: What Companies Need to Know About The Corporate Transparency Act With Garrett Sutton And Ted SuttonCongress recently passed the Corporate Transparency Act (CTA) as part of the National Defense Authorization Act to enhance national security, intelligence, and law enforcement efforts against money laundering, terrorism financing, and illicit activities. It does so by establishing a national registry of beneficial ownership details for "reporting companies." Although the CTA largely applies to foreign-owned shell companies, domestic companies should review the definition of a "reporting company" to confirm whether they qualify for any exceptions. Today, father-and-son duo Garrett Sutton and Ted Sutton give golden nuggets on this new law that nobody seems to be talking about. Garrett is...

2023-10-1858 min

Drop The Mic with Jason Hunt 198 - Mastering B2B PR: Insights and Strategies with Michelle GarrettIn the episode "198 - Mastering B2B PR: Insights and Strategies with Michelle Garrett", listeners are set to embark on an insightful journey exploring the nuances of B2B PR with expert Michelle Garrett. Michelle's move from the bustling Bay Area to Columbus, Ohio, hints at a rich backstory that listeners would be eager to uncover. As Michelle prepares to delve into her history and what propelled her into the PR domain, listeners can anticipate gaining a deeper understanding of the PR landscape, peppered with personal experiences and valuable strategies. This episode seems poised to offer a blend of...

2023-09-0724 min

Learning Uncut Storytelling Microcredential at Waka Kotahi – Stacie Swindon and Marcus GarrettHow Waka Kotahi New Zealand Transport has piloted a customised micro-credential to develop storytelling skills across their workforce. Our guests are Stacie Swindon, a learning and development consultant from Waka Kotahi and Marcus Garrett, an instructional designer from RMIT Online who partnered on this project. Our host, Michelle Ockers, from Learning Uncut also worked on this pilot, shaping the requirements, and leading the evaluation. Host: Michelle Ockers Transcript and related resources: https://learninguncut.global/podcast/129/ Podcast information and more episodes: https://learninguncut.global/podcast/

2023-08-211h 05

Spiritual Spotlight Series: Energy Healing, Manifestation & Soul Alignment with Rachel Garrett Unlocking Mysteries: A Deep Dive into Divination, Bone Readings, and Hidden Gifts WithinSend us Fan MailJoin Rachel Garrett as she unlocks the mysteries of divination, bone readings, and discovering hidden spiritual gifts within. This episode offers valuable insights for healing practitioners and seekers focused on awakening, spiritual growth, and soul healing practices. Learn how spiritual mentorship, inner light work, and aligning with your soul purpose can enhance your connection to these ancient practices and inner wisdom.Prepare to embark on a mystical journey as we traverse the intriguing world of divination and bone readings, guided expertly by our guest, Michelle, a seasoned teacher of divination and...

2023-07-1430 min

Women of Color An Intimate Conversation More Space: Make Space for Black Trans Lives with Michelle Brown- 2020 #TBTMore Space: Make Space for Black Trans Lives with Michelle Brown- 2020 #TBT Michelle Brown, She/Her/Hers, Public Speaker, Author, Activist, Radio Host of Collections by Michelle Brown-Blog Radio found her voice in her teens and uses it to open conversations that move towards actions. As a Black Queer Mom, she stands boldly in the crosshairs of her intersectionality and encourages us to do the same. As we honor Pride and the lives of lost Black lives, know "All Black Lives Matter which include Black Trans Lives Matter." Black...

2023-06-2919 min

The Sticky CMO The Personal Brand and PR Masterclass: w/Michelle GarrettPersonal brands are getting more and more important for CMOs. While you might have heard that message countless times, you may never have had the reasons broken down like Michelle does here. PR consultant, writer and speaker Michelle Garrett takes Tom through how CMOs at B2B businesses can maximize their use of comms, and draw on the ever-growing potential of personal brand. Michelle shares her wisdom on everything you need to know about building lasting and fruitful connections with PR teams, sharing thought-leadership and measuring the efficacy of PR - so you...

2023-06-0623 min

Spiritual Spotlight Series: Energy Healing, Manifestation & Soul Alignment with Rachel Garrett Who’s Guarding the Gate? Unpacking Spiritual GatekeepingSend us Fan MailIn this bold and enlightening episode of Spiritual Spotlight Series, hosts Michelle Margiotta, Jake Paul, and Rachel Garrett tackle one of the most important—and often uncomfortable—topics in modern spiritual communities: spiritual gatekeeping.What happens when spiritual spaces, meant to foster healing and connection, become exclusive, judgmental, or hierarchical? Who decides what’s “real” spirituality—and what’s not?Spiritual gatekeeping refers to the harmful practice of using knowledge, tradition, or perceived authority to exclude, shame, or belittle other...

2023-04-2127 min

Spiritual Spotlight Series: Energy Healing, Manifestation & Soul Alignment with Rachel Garrett WitchTok Unveiled: Exploring the Pros and Pitfalls of Witchcraft on Social MediaSend us Fan MailJoin Rachel Garrett as she uncovers the impact of WitchTok, exploring both the empowering and challenging aspects of witchcraft on social media. This episode provides valuable insights for healing practitioners and seekers focused on awakening, spiritual growth, and soul healing practices. Discover how spiritual mentorship, inner light work, and aligning with your soul purpose can help you navigate the modern mystical landscape with awareness and authenticity.In this timely and thought-provoking episode of Spiritual Spotlight Series, hosts Michelle Margiotta, Jake Paul, and Rachel Garrett explore the rise of ...

2023-04-1423 min

Spiritual Spotlight Series: Energy Healing, Manifestation & Soul Alignment with Rachel Garrett Sacred & Safe: The Transformative Power of Spiritual CeremoniesSend us Fan MailIn this powerful and enlightening episode, hosts Michelle Margiotta, Jake Paul, and Rachel Garrett, RN come together to explore the profound world of spiritual ceremonies—rituals that can be deeply transformative, healing, and soul-activating when approached with intention and care.Spiritual ceremonies have existed across cultures and traditions for thousands of years. From sacred plant medicine journeys to sound baths, energy healings, moon rituals, and personal devotional practices, these ceremonial spaces offer opportunities for deep connection—to ourselves, to the divine, and to each other. But w...

2023-03-2445 min

Talk Copy to Me | Content + Copywriting Podcast How to Twitter Chat and Join Twitter Communities with Michelle GarrettWith all the changes happening over at Twitter in the past year, it can be difficult to know whether or not it’s the right social media platform to use for your business. I’ll start by sharing that I do have a sincere love for Twitter, though I’m worried about its future. I joined in September of 2008; so my relationship with the platform has been consistent for almost 15 years.It’s the place where I do the most direct connecting with my network, instead of simply scrolling and consuming content. Heck, if you want...

2023-02-1534 min

Spiritual Spotlight Series: Energy Healing, Manifestation & Soul Alignment with Rachel Garrett Healing Through Holy Fire® III Karuna® Reiki with Michelle CarringtonSend us Fan MailIn this transformative episode of the Spiritual Spotlight Series, we welcome Michelle Carrington, a Holy Fire® III Karuna® Reiki Master practitioner and teacher, whose journey through healing, resilience, and spiritual awakening has shaped her profound energy work.Michelle's path to Reiki mastery began in 2016, after a personal journey of overcoming childhood trauma, religious conditioning, and physical health challenges. Through Reiki, she discovered a powerful way to heal herself and guide others toward spiritual and emotional restoration....

2022-10-2546 min

Women of Color An Intimate Conversation Relationships Based on Excellence - How to Win at Life w/ L. Michelle SmithDuring my #intimateconversation with L. Michelle Smith, CEO and Founder of no silos communications llc., L. Michelle mentioned "being in the halls of Harper & Collins", a big publishing house, and how others remarked that was unheard of without representation. Her answer to my question "what one thing contributed to this" inspired the title of this episode ~ Relationships Based on Excellence - How to Win at Life. Check it out to learn 3 key actions to owning your power and voice, how L. Michelle navigated a "Dream Deferred", and how she's "Living a Dream Lifestyle". This week's guest is… L...

2022-10-071h 06

Mallett and Michelle on Dripping Springs Podcast Ep.33 Good Things Come to Those Who Work (Kevin Garrett-Former SMU Track and Football Star, NFL Player and Speed Coach)Kevin Garrett ran the fastest 40 yard dash time at the National Football League Combine in 2003 (4.31 seconds); he was then selected by the St. Louis Rams in the 5th round. He spent three seasons in the NFL with the Rams, Houston Texans, and Carolina Panthers. The Panthers signed and allocated Garrett to NFL Europa, where he played and was a full-time starter for the Amsterdam Admirals. Garrett finished up his professional playing career in the Canadian Football League for two seasons. He saw action with the Calgary Stampeders and Winnipeg Blue Bombers. He is now a coach for his company S...

2022-08-161h 14

Read The Damn Book The Best Kept Social Media Secret - Twitter with Michelle GarretAre you on Twitter? If not, this episode will give you lots of reasons to join in on the tweeting. Michelle Garrett, a public relations consultant and writer, joins Michelle to answer questions you might have about Twitter. Join both Michelle’s as they also discuss the community within Twitter and how to handle any of the negativities of any social media platform. Michelle Talks About The Benefits of Twitter What is Twitter Blue? The Control You Have Over Social Media Links Mentioned Michelle Garrett’s Website Michelle Garrett’s Twitter

2022-05-1735 min

Wild Business Growth #188: Michelle Garrett – PR Publisher, Founder of Garrett Public Relations Michelle Garrett, the PR Consultant and Writer, joins the show to share her journey from Silicon Valley back to her Ohio roots and the intersection of PR, content marketing, and social media. Hear how to make an impact with PR, build relationships with top reporters, the perks of being a freelancer, enormous eggs, and picking brains. Connect with Michelle on Twitter @PRisUs and MichelleGarrett.com

2022-04-0628 min

Wild Business Growth Michelle Garrett – PR Publisher, Founder of Garrett Public RelationsMichelle Garrett, the PR Consultant and Writer, joins the show to share her journey from Silicon Valley back to her Ohio roots and the intersection of PR, content marketing, and social media. Hear how to make an impact with PR, build relationships with top reporters, the perks of being a freelancer, enormous eggs, and picking brains. Connect with Michelle on Twitter @PRisUs and MichelleGarrett.com

2022-04-0628 min