Shows
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Company Pages in 2026. What Every B2B Marketer Needs to KnowB2B Marketers are feeling the impact of changes to LinkedIn Company Pages in 2025. Declining reach, falling engagement, confused stakeholders, and pressure to “just make the Page work.”In this episode, Michelle J Raymond sits down with Zoe Bermant to break down what every B2B marketer needs to know for 2026 on how LinkedIn really works and the new strategies that actually drive visibility, followers, and results.If you manage a LinkedIn Company Page or support one as part of your B2B marketing strategy, this is your essential playbook for the year ahead.Ke...
2025-12-0436 min
Social Media for B2B Growth: LinkedIn Strategies and TipsRaw Lessons from 200 Podcast Episodes and a Changing LinkedIn PlatformAfter 200 episodes of interviewing experts, sharing strategies, and tackling the biggest B2B questions on LinkedIn, it’s finally time to switch things up… I’m stepping into the guest seat.No scripts. No filters. Just me, LinkedIn expert Michelle J Raymond, answering the questions I didn’t prepare for, asked by my podcast coach, Neal Veglio.💥 Expect:The untold truth behind what really works on LinkedIn in 2025Why I almost quit (and what brought me back)How podcasting became my #1 source of leads after 100 “meh” episodesThe surprising shifts I’ve made as a B2B marketer in a...
2025-11-051h 01
Social Media for B2B Growth: LinkedIn Strategies and TipsWhat To Do On LinkedIn When Business Gets Tough (Plus 15min Daily LinkedIn Plan)Are you considering giving up on LinkedIn? When times get tough, it's easy to think that LinkedIn is a waste of time and give up. But LinkedIn B2B Expert Michelle J Raymond addresses the challenges businesses face during tough times and explains why abandoning LinkedIn is the worst possible choice. Michelle shares a practical 15-minute daily plan to boost LinkedIn activity through posting, commenting, and direct messaging. By being consistent and proactive, businesses can maintain visibility and thrive even in challenging market conditions. Listen till the end for actionable advice to stay top of...
2025-10-1412 min
Social Media for B2B Growth: LinkedIn Strategies and TipsHow to Build a B2B Brand Buyers Remember with Ty Heath (LinkedIn)LinkedIn brand expert Ty Heath from the B2B Institute joins Michelle J Raymond to reveal how B2B marketers can stand out, ditch boring corporate content, and build brands buyers remember.If you’re tired of playing it safe on LinkedIn and want to escape the Sea of Sameness, this episode breaks down exactly how to go bold, balance brand with demand, and create content that sticks in your audience’s mind.🔥 What You’ll Learn 00:00 Intro – Why B2B marketers can’t afford to blend in01:42 The “Sea of Sameness” probl...
2025-08-1229 min
Social Media for B2B Growth: LinkedIn Strategies and TipsI Was Wrong About LinkedIn Video. It ACTUALLY Works for B2B MarketingLinkedIn short form video is it a trend or game-changer for B2B brands?Michelle J Raymond reveals why she changed her mind and now believes LinkedIn is the most underrated video platform for business. In this episode, you'll get the facts, the strategy, and the tools to decide if LinkedIn video is worth your time.Key moments in this episode - 00:00 – Is LinkedIn video worth it?01:00 – LinkedIn video feed03:00 – Why this isn’t just another TikTok copy04:50 – LinkedIn’s official video stats (2025)06:45 – Pros of LinkedIn video...
2025-04-2419 min
Social Media for B2B Growth: LinkedIn Strategies and Tips2025 LinkedIn Trends Every B2B Marketer Needs To Know The top three LinkedIn trends B2B marketers need to know for 2025. Learn how to navigate LinkedIn's evolving landscape and make the most of these trends to enhance your B2B marketing strategy. Key moments in this episode: 00:00 Introduction to Key LinkedIn Trends 02:36 The Pros and Cons of AI on LinkedIn 06:15 Navigating LinkedIn's Video Content 09:57 Embracing Page Advocacy 13:38 Future Outlook Today's episode is sponsored by Metricool. Make sure to register...
2025-01-2114 min
Social Media for B2B Growth: LinkedIn Strategies and TipsAnn Handley's Tips for Spectacular LinkedIn ContentHow would you rate your LinkedIn content strategy's effectiveness? In a recent study, Less than a third (29%) called theirs extremely or very effective. So, let's ask Ann Handley how she would turn this around in 2025. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Welcome Ann Handley 04:15 The State of B2B Content Marketing 08:16 Strategies for Spectacular LinkedIn Content 17:48 Perso...
2024-12-0336 min
Social Media for B2B Growth: LinkedIn Strategies and TipsHow To Make a B2B Brand STAND OUT on LinkedInHow do you sell more on LinkedIn when posting content alone isn't working? First recorded for The Futur Podcast, Chris Do interviews Michelle J Raymond and they look into the business side of LinkedIn. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Introduction to a Milestone Podcast Episode 00:38 Flipping the Script: Michelle Gets Interviewed 04:17 The Journey to LinkedIn Success 07...
2024-11-261h 05
Social Media for B2B Growth: LinkedIn Strategies and TipsB2B Content Marketing Trends Marketers Need to Know 2025The 15th Annual B2B Content Marketing Report is out, and Michelle J Raymond sits down with Robert Rose to unpack what it all means for the future of B2B marketing. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode:00:00 Introduction and Welcome 00:52 Origins of the B2B Content Marketing Report 04:10 Current Trends and Challenges in B2B Marketing 05:32 The Identity Crisis in B2B Marketing 07:38 Enco...
2024-11-1931 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn B2B Ad Campaign Trends & Tips (2025)If you’re planning your 2025 LinkedIn Ad strategy, this is where you want to start. Michelle J Raymond sits down with the LinkedIn Ads expert, AJ Wilcox, to give you the inside scoop on what's working to reduce your CPC and increase leads. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode:00:00 Introduction to LinkedIn Ads 01:36 The State of LinkedIn Ads 06:50 Common Mistakes in LinkedIn Ad Campaigns 09:39 Optimi...
2024-11-1232 min
Social Media for B2B Growth: LinkedIn Strategies and TipsHow Brands Can Win at LinkedIn - LinkedIn Insider Shares (2025)LinkedIn is crowded, and playing it safe and putting out boring content will not help your brand stand out and win opportunities on LinkedIn. What will work? I asked expert guest and LinkedIn insider - Robin O Connell to share what's working and what isn't for brands as we head into 2025. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 LinkedIn Marketing Challenges for 202500:48 LinkedIn Insider: Ro...
2024-10-2235 min
Social Media for B2B Growth: LinkedIn Strategies and TipsThe Secret to Creating Weeks of LinkedIn Content in Just 30 Minutes (No It's Not AI)Are you a small marketing team or a solo entrepreneur struggling to keep up with content demands? In this episode, Michelle J Raymond shares her best-kept secret for creating endless content without burning out. Learn about the tools and strategies she uses, and how you can implement them today! Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Overcoming Content Creation Overwhelm 01:45 11 Reasons to Love LinkedIn Live 05:54 Getting Started w...
2024-10-0920 min
Social Media for B2B Growth: LinkedIn Strategies and TipsWhy Your Team Thinks They Don’t Need LinkedIn (and What to Say)Ever heard ‘I don’t need LinkedIn’ from a sales rep? Or maybe a team member saying, ‘That’s not my job’? Join Coach Michelle J Raymond as she tackles the seven most common objections to LinkedIn and reveals how to flip the script to get your team on board. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Overcoming LinkedIn Objections02:27 Common LinkedIn Objections and How to Addres...
2024-10-0119 min
Social Media for B2B Growth: LinkedIn Strategies and TipsCheck This LinkedIn Data Privacy Setting UrgentlyLinkedIn changed this data privacy setting without notifying members, which means many members are now automatically opted-in to allow LinkedIn AI to use your personal data and content for training LinkedIn's generative AI content. UK listeners read this - https://www.bbc.co.uk/news/articles/cy89x4y1pmgo Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Urgent Announcement01:16 LinkedIn's Automatic Opt-In for AI...
2024-09-2804 min
Social Media for B2B Growth: LinkedIn Strategies and TipsThe Bold LinkedIn Tactic B2B Marketers Are Afraid to Use—But ShouldIs not being "salesy" enough sabotaging your B2B marketing results on LinkedIn? In this episode, we share three great lessons you can learn from social selling to improve your marketing results. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Embrace the Salesy Approach00:52 The Sales vs. Marketing Debate04:42 Social Selling on LinkedIn06:49 Know Thy Customer10:30 Reframe Your LinkedIn Strategy14:15 Humanise Your Brand18:18 Bridging Sales and Marketing for B...
2024-09-2419 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn B2B Marketing Guide (2025) - Build Your Community, Increase Engagement and Grow Your BusinessStart planning your LinkedIn strategy for 2025 today. Want to know where you should focus your time and effort? Michelle J Raymond shares her strategies for building community and driving growth. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode:00:00 The LinkedIn Content Surge00:18 LinkedIn B2B Strategy Planning for 202502:05 Building a Community on LinkedIn07:03 LinkedIn Content Trends for 202512:49 Boosting Engagement and Thought Leadership18:40 LinkedIn B2B Ma...
2024-09-1719 min
Social Media for B2B Growth: LinkedIn Strategies and Tips10 Things That Kill Your LinkedIn Lead Generation (And How to Fix Them)These common mistakes could be killing your LinkedIn leads and this episode provides practical solutions to fix them. We cover three main areas: branding, optimising your LinkedIn presence, and ensuring your activities are effective. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Check out the Metricool blog Key moments in this episode: 00:00 Introduction: Why Your LinkedIn Leads Are Drying Up 03:25 Branding on LinkedIn for leads 08:50 Optimising Your LinkedIn Pres...
2024-09-1020 min
Social Media for B2B Growth: LinkedIn Strategies and TipsNew LinkedIn Feature That’s Driving Insane Impressions—Find Out How!Learn the latest updates on LinkedIn, including a new feature that’s helping users achieve unbelievable impression numbers. From company page updates to profile enhancements, Michelle covers everything you need to stay ahead on LinkedIn. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Celebrating 20K followers 02:05 LinkedIn Company Page updates 05:20 LinkedIn content updates 13:56 LinkedIn Video For You 16:19 Creating Short Form Video for LinkedIn AB...
2024-09-0419 min
Social Media for B2B Growth: LinkedIn Strategies and TipsWhat Should I Post on a LinkedIn Company Page?What content works on a LinkedIn Company Page to generate business growth and avoid the pitfall of just broadcasting at your Page followers? Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 LinkedIn Company Page Content Planning 01:22 Avoid this type of Company Page Content 02:33 3-2-1 Content Framework 06:49 Good to Know Posts 08:47 Good to Feel Posts 12:26 Good to Buy Posts 15:08 LinkedIn Company Page Premium Feedback Wanted ABOUT MIC...
2024-08-2718 min
Social Media for B2B Growth: LinkedIn Strategies and TipsStop Your LinkedIn Profile From Costing You Business OpportunitiesWhen was the last time you updated your LinkedIn profile? If the answer is the last time you went for a new job or maybe even not at all, then listen in to how you can fix this and win more opportunities for business growth. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 LinkedIn Profiles for Business Growth 00:49 Why LinkedIn Profiles Matter 04:49 Creating a Strong First...
2024-08-2017 min
Social Media for B2B Growth: LinkedIn Strategies and TipsR.A.T.E Your LinkedIn Posts to Boost Impressions for FREEWant your LinkedIn posts to be seen by more people without paying for ads? Steal my formula to R.A.T.E your personal or company page posts before they go live to boost your impressions. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Boosting LinkedIn impressions organically00:41 What are LinkedIn impressions?02:07 The R.A.T.E Framework Overview05:04 Relevance: The First Step07:06 Authenticity: Being Your Tr...
2024-08-1317 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Page Advocacy: Use Your Page to Cheer On Your TeamLearn how to transform your LinkedIn Company Page into a dynamic force that drives team motivation and brand success. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 LinkedIn Company Page as a Secret Weapon 00:37 What is LinkedIn Page Advocacy 01:46 The Importance of LinkedIn Page Advocacy 07:08 Practical Tips for LinkedIn Page Advocacy 07:29 Highlighting Employee Achievements and Stories 10:58 Celebrating Business Milestones 12:25 Amplifying Employee Voices on LinkedIn ABOUT...
2024-08-0716 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Profile vs Company Page. Where Should You Post?The great debate continues. Where should you post on LinkedIn for maximum business results? Is the popular answer the right answer? You might be surprised. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode - 00:00 Introduction and Episode Overview 00:47 Should you post on LinkedIn Profile or LinkedIn Company Page? 01:25 Understanding the LinkedIn Algorithm 02:38 The Importance of LinkedIn Company Pages...
2024-07-2917 min
Social Media for B2B Growth: LinkedIn Strategies and TipsWhy I Back LinkedIn Newsletters and I Think You Should TooHere are five reasons to start a LinkedIn newsletter for your business. Lets explore why LinkedIn newsletters are a strategic tool for businesses aiming to outsmart the LinkedIn algorithm and drive business growth. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Introduction to LinkedIn Newsletters 00:41 Uplift Live 2025 01:57 The Evolution of LinkedIn Newsletters 05:10 LinkedIn Newsletter Client Success 08:05 Top 5 Reasons to Use LinkedIn Newsletters 09:00 Reason#5: The Power of Two 1...
2024-07-2218 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Post Ideas Running Dry? 5 Instant Content SourcesLet's tackle a common challenge faced by many: running out of LinkedIn post ideas. Michelle J Raymond shares her top five go-to sources for content inspiration, helping you and your team overcome creative blocks and maintain a consistent LinkedIn presence. Discover practical tips and strategies to keep your content pipeline flowing and engage your audience effectively. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode:
2024-07-1619 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Thought Leadership for Business SuccessLinkedIn is the perfect platform for building thought leadership for both individuals and brands to influence B2B buying decisions and drive business growth. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Introduction to Thought Leadership on LinkedIn 01:44 Defining Thought Leadership 03:48 The Importance of Thought Leadership for B2B Growth 06:54 Leveraging LinkedIn Profiles and Company Pages 12:13 Creating and Sharing Thought Leadership Content 13:55 Engaging with Yo...
2024-07-0921 min
Social Media for B2B Growth: LinkedIn Strategies and TipsDominate LinkedIn With This Lesser Known TacticIf you want to win at LinkedIn, let's discuss the vital role of LinkedIn analytics in evaluating and enhancing your LinkedIn strategy. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Introduction: Are You Wasting Time on LinkedIn? 00:32 Embracing LinkedIn Analytics 02:19 Navigating LinkedIn Analytics for Profiles and Pages 06:30 Understanding Post Impressions and Engagement 08:46 Exciting Announcement: Partnership with Metricool 12:39 The Importance of Audience Demographics 17:47 Re...
2024-07-0322 min
Social Media for B2B Growth: LinkedIn Strategies and Tips3 Biggest LinkedIn Challenges Addressed at Linked Summit Back from speaking at the Linked Summit (Denmark), Michelle J Raymond addresses the three most frequently asked questions at the event, which highlight significant challenges businesses face when leveraging LinkedIn for growth. Key moments in this episode: 00:00 Linked Summit Denmark 2024 01:58 The Importance of LinkedIn Company Pages 03:03 Conflicting Advice on LinkedIn Strategies 07:23 Building a Personal Brand on LinkedIn as a Newcomer 10:09 Aligning Employee Advocacy with Company Pages activity 13:23 Actionable Tips for LinkedIn Success 16:42 Wrap up ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know...
2024-06-2617 min
Social Media for B2B Growth: LinkedIn Strategies and Tips15 Years on LinkedIn - What I Wish I'd Known EarlierJoin Michelle J Raymond as she reflects on her 15-year journey on LinkedIn, sharing invaluable lessons for employees, creators, and business owners. Learn how to build a powerful LinkedIn community and avoid common pitfalls as she recounts her experiences and the strategies that led to her success. Key moments in this episode - 00:00 Celebrating 15 Years on LinkedIn 01:06 The Early Days: Getting Started on LinkedIn 03:40 Discovering the Power of Content Creation 05:58 Building a Community and Personal Branding 08:35 Quitting My Job and Starting a Business 10:36 The Challenges of Rebranding and Niching Down 15:31 Lessons Learned and Future Plans 18:47...
2024-06-1120 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Algorithm, Automation, AI - Prioritising Customers Over AlgorithmsMastering LinkedIn: Prioritising Customers Over Algorithms. Join us for insights to make your LinkedIn strategy efficient and effective. In this episode we discuss the importance of focusing on actual customers rather than getting consumed by LinkedIn algorithms, automation, and AI tools. Lastly, we explore AI's potential while highlighting its limitations and the irreplaceable value of human uniqueness. Key moments in this episode: 00:00 The Modern Business Jungle 00:38 Refocusing on Customers 02:04 Understanding the LinkedIn Algorithm 02:34 Effective Customer Research 07:36 The Pitfalls of Automation 12:34 The Role of AI in Business 15:05 Building a Solid Foundation 16:17 Embrace Tools, Don't...
2024-06-0217 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Company Page Premium - Worth The Money or Not?Tune in for all the latest updates and tips to maximise your LinkedIn Company Page's potential. From the enhanced invite feature to the exciting new content sharing feature from RSS feeds, there's a lot to cover. I also delve into LinkedIn's new premium subscription for company pages, weighing its pros and cons. Key moments in this episode - 00:00 Welcome and Exciting Updates from LinkedIn 00:31 Deep Dive into LinkedIn Company Pages Features 03:04 Introducing New LinkedIn Features: From RSS Feeds to Premium Subscriptions 04:24 The Verdict on LinkedIn's Premium Plan for Company Pages 08:21 Exploring Additional Premium Features and Th...
2024-05-2817 min
Social Media for B2B Growth: LinkedIn Strategies and TipsGet More Engagement on LinkedIn with Winning Positioning & Messaging Has your brand drifted out in the sea of same same? Slowly but surely the opportunities that once flowed are now drying up. All is not lost - Michelle J Raymond discusses the power combo of Positioning and Messaging with Diane Wiredu 🦁. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show00:16 The Power of Positioning and Messaging in B2B02:53 Understanding Positioning and Messaging05:33 Identifying Positioning and Messaging Problems17:13 Avoiding Common Messaging Mistakes25:42 Leveraging Positioning and Messaging for Social Media Success29:43 Final Thoughts and Actionable Tips Connect with Diane Wiredu on Lin...
2024-05-2135 min
Social Media for B2B Growth: LinkedIn Strategies and TipsGet Your Brand Noticed on LinkedIn - The Power of a Premium Brand How do you build a social media brand that stands out? Social Media Marketing may not be new, but many B2B businesses are only just starting to embrace the idea of building a digital presence. In this episode, JP Hightek talks about what B2B Marketers and business owners should consider when creating a brand that stands out from the competition. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Podcast00:45 Building a Brand That Stands Out on Social Media01:39 The Art of Crafting a Premium Brand03:47 Strategic Steps for New...
2024-05-1434 min
Social Media for B2B Growth: LinkedIn Strategies and TipsHow To Use Short Form Video To Grow Your Brand on LinkedIn 1.5 Million TikTok followers and another 185K on Instagram with Reels, Jera Bean sure knows her stuff when it comes to short-form videos. With LinkedIn testing a short-form video feed, learning how to harness this format to grow your brand will be important. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Podcast00:11 Diving Deep into Short Form Video with Jera Bean01:34 The Journey from Content Creator to Social Media Coach02:36 Embracing Messy Action in Social Media07:14 Strategies for Effective Short Form Video Content12:17 Navigating Authenticity in Social Media18:57 LinkedIn's New S...
2024-05-0736 min
Social Media for B2B Growth: LinkedIn Strategies and TipsB2B Content Marketing Strategy: What Matters Most in 2024? What's hot and what's not regarding Content Marketing Strategy for B2B Marketers right now? Michelle J Raymond asks Robert Rose his thoughts on some topics that continue to cause debate in content marketing. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show00:44 Diving Deep into Content Marketing Strategies for 202401:33 Quality Over Quantity: The Winning Content Marketing Formula07:08 Leveraging AI in Content Marketing: Boon or Bane?15:36 Exploring Underutilised Platforms for B2B Marketing Success23:59 Mastering Content Strategy: Owned Media and First-Party Data29:00 Final Thoughts and Actionable Tips for 2024 Connect...
2024-04-3034 min
Social Media for B2B Growth: LinkedIn Strategies and TipsGet Your Business Leader Active on LinkedIn - Personal Brands Pay OffKatie Brinkley joins Michelle J Raymond to explore the vital role of LinkedIn and social media in leadership and brand growth. Discover why CEOs and business leaders must maintain an active LinkedIn presence. Get actionable tactics to leverage social media to propel your leadership and B2B growth. The key moments in this episode are:00:00 Kicking Off with 90s Hip Hop Vibes 01:23 The Power of LinkedIn for Business Leaders 02:22 Addressing Skepticism Towards Social Media Presence 04:27 The Importance of Social Media Presence in Leadership 08:06 Choosing the Right Platform and Strategy for Social Media Success 15:17 The Role of Content and Authenticity i...
2024-04-2334 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Strategies for Social Media Managers to Enhance Brand VisibilityMichelle J Raymond and guest Latasha James discuss the trends they see for LinkedIn Marketing. Personal and business brand visibility is the goal, and they share actionable tips on how to get there. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show!00:25 Exploring Social Media Marketing World: Trends and Insights02:03 The Power of LinkedIn for Social Media Managers04:27 Overcoming LinkedIn Intimidation: Tips for Social Media Managers09:29 Maximizing LinkedIn: Strategies for Content and Engagement15:11 The Future of LinkedIn: Short Form Videos and Beyond23:56 LinkedIn Mastery: Essential Tips for Social Media M...
2024-04-1632 min
Social Media for B2B Growth: LinkedIn Strategies and TipsWant More Speaking Opportunities? Step on the LinkedIn StageStop dreaming of speaking opportunities and start using LinkedIn™️ to make them happen. Bobby Umar, Keynote Speaker, Trainer & Coach shares practical tips on how to get started, stand out as a thought leader and present on more stages - local and international. The key moments in this episode are: 00:00 Introduction and Welcome 00:51 The Power of LinkedIn™️ for Speakers 01:54 The Journey from Posts to Podiums 02:26 The Impact of TEDx Talks on Personal Branding 02:51 The Evolution of a Speaker 04:42 Leveraging LinkedIn™️ Profile for Speaking Opportunities 08:38 Content Strategy for Speakers on LinkedIn™️ 12:38 The Power of LinkedIn™️ Audio Rooms for Speakers 18:29 The Role of Networking in Dis...
2024-03-2627 min
Social Media for B2B Growth: LinkedIn Strategies and TipsTop 10 Mistakes to Avoid Getting Employees Active on LinkedInGetting your employees active on LinkedIn has many upsides for them and the business, but how do you set your employee advocacy program up for success? Michelle J Raymond gives her Top 10 Mistakes to Avoid so you can ensure your program isn't over before it begins. The key moments in this episode are: 00:00 Welcome00:09 The Power of Employee Advocacy on LinkedIn01:25 Why Invest in Employee Advocacy?04:32 Top 10 Mistakes to Avoid in Your Employee Advocacy Program07:51 The Importance of Executive Buy-In and Planning11:05 Understanding Your Audience and Simplifying Your Strategy14:45 The Critical Role of Resources and Communication21:43 Flexibility, F...
2024-03-1929 min
Social Media for B2B Growth: LinkedIn Strategies and TipsTop 5 LinkedIn Company Page Mistakes and Solutions: Grow Your Page TodayIf you're a LinkedIn™️ Company Page Admin wanting increased follower growth and higher engagement for your Page, listen in to make sure you aren't making one of the five biggest mistakes, Company Page expert Michelle J Raymond sees. Ensure your Company Page is a demand generation asset for your business. The key moments in this episode are:00:00 Introduction to LinkedIn™️ Company Pages 00:53 Top Five Mistakes on LinkedIn™️ Company Pages 01:22 Mistake 1: Overly Branded Content 06:43 Mistake 2: Neglecting the Basics 13:04 Mistake 3: Dumping the Company Page on One Person 17:44 Mistake 4: Content That's All About the Business 22:33 Mistake 5: Doing the Same Thing Over and Ove...
2024-02-2030 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn™️ Legal Trouble. Don't Make These Same Mistakes with Your BrandCEASE & DESIST is not an email you want to be greeted with. The truth is that it could happen to you too if you aren't aware of trademark and copywriting laws that apply to the content you create. In this episode of the newly named 'Social Media for B2B Growth' show, host Michelle J Raymond shares her experience of unintentionally infringing LinkedIn's trademark and the critical lessons she learned. The key moments in this episode are - 00:00 Introduction and Podcast Rebranding01:16 The Story Behind LinkedIn™️ Legal Troubles04:18 Reflections and Lessons Learned04:44 The New Podcast Name and Opportunities07:15 Underst...
2024-02-1216 min
Social Media for B2B Growth: LinkedIn Strategies and TipsCreate Your LinkedIn Digital Twin - The Upside of Being AuthenticMany people are active on social media but LinkedIn™️ is the final frontier to conquer. LinkedIn™️ as a professional platform can be intimidating and comes with its own set of rules and etiquette unique to it. How can you navigate this successfully to build a community and generate business growth? The key moments in this episode are:00:00 Introduction and Welcome 00:45 Getting Started on LinkedIn: A Real Perspective 01:57 Exploring LinkedIn's Creator Mode 03:16 The Challenge of Getting Started on LinkedIn™️ 05:04 The Importance of Consistency and Personal Goals on LinkedIn™️ 06:54 The Challenges and Realities of Networking on LinkedIn™️ 08:54 The Importance of Being Real and Building Tr...
2024-02-0634 min
Social Media for B2B Growth: LinkedIn Strategies and TipsIs Your Brand Invisible on LinkedIn? How To Stay Top of Mind with Your Ideal CustomersWith one billion members on the platform, now more than ever it's harder to stand out and stay top of mind. There's a lot of advice on LinkedIn™️ when it comes to crafting the perfect post, but with Ali Schwanke we look beyond this. Listen and learn how to avoid common mistakes and become memorable. The key moments in this episode are: 00:00 Introduction to the Show 00:24 The Importance of Standing Out on LinkedIn™️ 01:36 Overcoming the Fear of LinkedIn™️ 04:59 The Challenges of Staying Focused on Social Media 07:02 The Power of Consistency in Social Media 11:25 The Role of Thought Leadership i...
2024-01-2931 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn™️ Roundup - What's New? with Coach Michelle J RaymondIn this episode, host Michelle J Raymond provides a detailed roundup of the latest changes and trends on LinkedIn™️, helpful for people who may have missed recent updates. She explores the differences between a free account, a premium account, and Sales Navigator. The video also discusses the significance of LinkedIn events and Lives, highlighting their importance in building communities and engaging audiences. Further, Michelle takes a deep dive into the new changes on Company Pages and new trends. The episode concludes with a clarification on LinkedIn's Top Voice badges.The key moments in this episode are:00:00 Introduction to the Link...
2024-01-2325 min
Social Media for B2B Growth: LinkedIn Strategies and TipsElevating B2B Marketing on LinkedIn: Authenticity in ActionIn this episode, host Michelle J Raymond and guest Gina Balarin engage in a lively discussion on the value of authenticity in professional and social media contexts. They share valuable insights into the evolution of marketing and the essential role of authenticity, balancing personal and professional content, and the necessity of a supportive culture in fostering authenticity. Gina shares practical strategies for leaders to nurture an environment where employees can develop and share authentic content. The conversation brings in elements of vulnerability, leadership, professionalism, and social media trends, among others. Tune in for an enlightening conversation about...
2024-01-1631 min
Social Media for B2B Growth: LinkedIn Strategies and TipsBrand Building and LinkedIn™️ Strategies for B2B GrowthAiming for LinkedIn Success in 2024? This episode is packed with tips for Effective Personal and Business Branding on LinkedIn™️. In this episode, Coach Michelle encourages her listeners to reflect on their achievements from the past year and set their goals for 2024. She highlights the importance of having a strong personal and professional branding on LinkedIn to grow a business. Michelle talks about her rebranding experience, shares tips on content planning, and explains how diligent planning and accountability will help achieve big goals. Key moments in this episode: 00:00 Introduction and New Year Reflections 00:42 Celebrating Achievements and Sett...
2024-01-0818 min
Social Media for B2B Growth: LinkedIn Strategies and TipsUsing LinkedIn™️ for Business and Marketing 2024: Get Results for Your B2BIn this power-packed episode, host Michelle J Raymond provides an in-depth understanding of how to utilize LinkedIn for business and marketing effectively as we move into 2024. She discusses the significant milestone of LinkedIn reaching 1 billion members, the benefits and challenges of this crowded platform, and the importance of authenticity and genuine engagement. She further touches upon the shift in the generation of B2B buyers, the need for brand values and creative distinctiveness, and the critical aspect of building and participating in a community. Additionally, she emphasizes investing in team success, relationship building, and proactive...
2023-12-2045 min
Social Media for B2B Growth: LinkedIn Strategies and TipsUse LinkedIn to Increase ROI on Marketing Events When it comes to event marketing, let's face it the content is pretty boring at best. The obligatory photo of the team in front of a shiny, expensive stand. Add in a few action shots to make sure it looks like you had people attend to justify the cost. Multiply this content by the number of stands, and it all looks exactly the same. Attendees do an obligatory one with the sign at the front to prove they were there. But what if it could be different? Laura Erdem joins the show and shares her ideas on...
2023-12-1432 min
Social Media for B2B Growth: LinkedIn Strategies and TipsSell More With Your LinkedIn Content - Behavioral Science in MarketingIn this episode of LinkedIn for B2B Growth Show, host Michelle J Raymond hosts an engaging conversation with the expert Nancy Harhut, author of 'Using Behavioral Science in Marketing, Drive customer action and Loyalty by prompting instinctive responses'. They discuss several behavioral science principles including 'Reciprocity Principle', 'Social Proof Principle', 'Authority Principle', and 'Rhyme-as-Reason Bias'. Nancy shares insights on how these principles can dramatically enhance marketing strategies, boost B2B buyer confidence, and increase sales. The key moments in this episode are:00:00 Introduction and Welcome00:12 Guest Introduction: Nancy Harhut00:50 Discussion on Behavioral Science in...
2023-12-1134 min
Social Media for B2B Growth: LinkedIn Strategies and TipsFuture Proof Your LinkedIn Brand Identity with Distinctive Brand Assets Host Michelle J Raymond welcomes marketing and scientific research expert Professor Jenni Romaniuk (Ehrenberg-Bass Institute), to discuss the importance and impact of distinctive brand assets for B2B businesses, especially on platforms like LinkedIn. They discuss the significance of brand asset building in memory building and marketing, the contrast between asset building and asset usage, as well as the process and tactics for building brand assets. Tips on auditing competitors to counter programs, persistency in memory building, and the concept of brand future-proofing are also shared. The conversation offers essential insights for B2B professionals...
2023-12-0432 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Company Page Resource Every Page Admin NeedsThe co-authors of the world's first and only book dedicated to LinkedIn Company Pages meet to discuss the significant changes they noticed in updating their book Business Gold. More importantly, where do they think the future of business page success lies? The key moments in this episode are:00:00 Introduction and Welcome00:18 Discussing the Second Edition of Business Gold00:40 The Evolution of LinkedIn Company Pages01:36 The Origin Story of Business Gold02:29 The Power of LinkedIn and Collaboration03:42 Changes in LinkedIn Pages Over the Years07:20 The Shift Towards Pay-to-Play on LinkedIn14:42 The Importance of Company Pages in 202405:39 The Power...
2023-11-2031 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Videos That Sell - Are You Making the Right Content for Your Brand?Creating video content on LinkedIn in its many different formats can be a very powerful tool for business growth. Tanya Smith is a premier video coach, savvy business strategist, and the charismatic host of Stream Like a Boss TV. She joins the show this week to share her actionable strategies you can implement today. The key moments in this episode are: 00:00:00 Intro 00:01:05 Tips to Getting Content Made Consistently 00:05:27 The Video Content Sweet Spot 00:12:13 Topic Selection for Videos for Business 00:18:21 Video Formats to Start With 00:23:51 Videos that Sell Connect with Tanya Smith on LinkedIn - https://www.linkedin.c...
2023-10-3031 min
Social Media for B2B Growth: LinkedIn Strategies and TipsProduce LinkedIn Content Faster Through Automation - The Good WayIf you struggle to create, produce and distribute content on LinkedIn and other social media platforms, rather than get overwhelmed, get organised. Stephen G. Pope joins the show to show us how content can be effortless with suitable systems. The key moments in this episode: 00:00:00 Intro 00:00:29 When manual content processes stop working 00:08:40 Common misconceptions about automating LinkedIn content 00:11:19 Business planning for content automation 00:14:48 Specific tools or systems for streamlining content processes 00:19:31 Power of Repurposing 00:22:20 What is the root cause of your overwhelm? 00:24:59 Wrap Up Connect with Stephen G. Pope on LinkedIn - https://www.linkedin.com/in/s...
2023-10-2326 min
Social Media for B2B Growth: LinkedIn Strategies and TipsHow To Outsmart The Linkedin Algorithm And Boost Your Reach & EngagementOver 1M LinkedIn impressions and 850% growth based on the previous 365 days! How did Michelle J Raymond achieve this if reach is down on LinkedIn? The good news for you is that she shares exactly how in this episode, and you can too. Michelle offers practical strategies for navigating the platform and achieving growth, despite the perceived decline in reach. The key moments in this episode are - 00:00:00 What is reach and engagement on LinkedIn?00:00:23 Outsmarting the LinkedIn algorithm. 00:03:49 Comparison-itis and progress on LinkedIn. 00:09:33 Slow and steady wins. 00:13:07 LinkedIn algorithm and going viral. 00:15:13 LinkedIn algorithm confusion. 00:20:22 Supporting others f...
2023-10-1636 min
Social Media for B2B Growth: LinkedIn Strategies and TipsHow to Start Your Employee Advocacy Program on LinkedInIt's one thing to build a personal brand or company brand on LinkedIn; it's another to get employees on board to become advocates for the brand. Yet businesses that invest in this area are able to scale their impact and generate business growth. Before rushing in, listen to this episode to learn how you can get started and avoid some of the common pitfalls. The key moments in this episode are: 00:00:00 - Introduction 00:01:18 - Employee Advocacy - how is it different to building a personal brand on LinkedIn? 00:05:11 - What are the benefits for the business and participants of...
2023-10-0927 min
Social Media for B2B Growth: LinkedIn Strategies and TipsUse LinkedIn To Get Better Employees - Employer Branding Best PracticesEmployer brand isn't the "pretty pictures and better job postings team," says this episode's guest James Ellis. If it's not this, what is it, and why should your business invest in building an employer brand on LinkedIn? The key moments in this episode are: 00:00:00 Introduction 00:02:23 How do you define employer branding? 00:05:18 Why does employer branding exist? 00:15:37 Does employer branding apply to small business too? 00:22:59 Which team is best suited to run employer branding? 00:25:49 Employer Branding on LinkedIn Best Practices Connect with James Ellis on LinkedIn - https://www.linkedin.com/in/thewarfortalent/ Buy James’s book Employer Branding for Sm...
2023-10-0235 min
Social Media for B2B Growth: LinkedIn Strategies and TipsWhat's Working and Not Working on LinkedIn for B2B Business Growth with Sarah ClayWant to generate maximum return for the time your business spends on LinkedIn? With new features being launched, and changes to the algorithm, knowing what is working and what isn't is critical for success. This week Sarah Clay - LinkedIn Trainer joins the show to discuss with Michelle their latest research and strategies. The key moments in this episode are: 00:00:00 Introduction 00:01:43 What have you found is working on LinkedIn? 00:03:53 What have you found is not working on LinkedIn? 00:10:00 LinkedIn Announcement - Algorithm Changes 00:17:06 How do we incorporate Company Pages into a LinkedIn strategy 00:19:50 How much time should I...
2023-09-2536 min
Social Media for B2B Growth: LinkedIn Strategies and TipsUse LinkedIn To Showcase Your Brand ValuesWhat is a brand led business strategy and why does it matter for B2B businesses in 2023? This week's guest Melissa Packham shares how brands that are led by their values can navigate uncertain times. The key moments in this episode are:00:00:00 Introduction 00:01:23 Why are values an important part of branding? 00:04:08 How do you strike the balance between incorporating values and not sounding overly promotional or forced? 00:15:14 How do brand values help in uncertain times? 00:18:10 What are some creative ways to showcase a B2B company's brand values through LinkedIn posts, articles, or videos 00:24:46 How do you...
2023-09-1834 min
Social Media for B2B Growth: LinkedIn Strategies and TipsFrom Buzzwords to Clarity: Create Powerful Educational Content on LinkedIn with Kelsey KlossHave you ever wondered what the secret sauce is behind educational content that not only informs but also engages? Are you struggling to make your LinkedIn posts stand out in the crowded B2B space? Former journalist Kelsey Kloss will unpack what it takes to create educational LinkedIn posts that truly resonate with your target audience. The key moments in this episode are: 00:00:00 - Introduction 00:02:06 - Making Educational Content Effective 00:06:34 - Building Authenticity into Content 00:09:12 - Being Your Authentic Self on LinkedIn 00:11:07 - Sharing Genuine Stories 00:13:10 - Importance of Avoiding Buzzwords and Jargon 00:14:49 - Authenticity and Genuine Content 00:17:43...
2023-09-1130 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Live For B2B Explained Have you heard these myths about LinkedIn Live? Myth #1: LinkedIn Live is only for big brands with large budgets. Myth #2: LinkedIn Live is difficult to set up and use. Myth #3: LinkedIn Live is not effective for B2B outreach. In this episode, our guest Gillian Whitney, will debunk these myths and reveal the truth about how LinkedIn Live can amplify your B2B outreach and engagement. The key moments in this episode are: 00:00:00 - Introduction 00:01:35 - Why LinkedIn Live? 00:03:38 - Funny Moments on LinkedIn Live 00:06:42 - Embracing Imperfection in Live Streams 00:08:18 - Various Uses of L...
2023-09-0432 min
Social Media for B2B Growth: LinkedIn Strategies and TipsVIsual Branding on LinkedIn to Keep Attention Emma Wright was behind the visual rebrand for Michelle J Raymond and B2B GROWTH CO - LinkedIn B2B Strategy & Training. In this episode we talk through the process, why it's important and how finding the right partner to work with is so important. The key moments in this episode are: 00:00:00 - Introduction 00:00:38 - Knowing When to Rebrand 00:03:08 - Fear of Investing in Rebranding 00:05:10 - Importance of Visual Rebranding 00:07:21 - Operation Rebrand Experience 00:12:55 - Importance of Personal Alignment in Design 00:13:44 - Different Skills in Graphic Design 00:14:50 - Collaboration and Idea Generation 00:15:38 - Overcoming Design Challenges 00:17:09 - The Po...
2023-08-2934 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Cold Outreach Pitfalls: Secrets to DMs that Sell Do you want to increase your success rate with cold outreach messages? Are you tired of sending ineffective, irrelevant messages that don't get results? In this episode, our guest Laura Khalil will share the solution to help you achieve your desired outcome. She will provide valuable insights on how to avoid the pitfalls of bad cold outreach messages and offer practical tips to improve your approach. Don't miss out on this opportunity to enhance your outreach strategy and start seeing better results. The key moments in this episode are: 00:00:00 - Introduction 00:00:40 - Marketing vs Selling 00:04:30...
2023-08-2137 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Thought Leadership is NOT Just Posting Content!The term "Thought Leader" gets used a lot on LinkedIn, and this week's guest Ashley Faus is here to challenge the notion that posting content equals thought leadership. If it isn't that, what is it? Ashley Faus challenges the idea of outsourcing originality, ignites the power of personal thinking, and tackles the conflict between tools and true depth of ideas. The key moments in this episode are: 00:00:00 - Introduction 00:00:21 - Defining Thought Leadership 00:02:27 - Elements of Thought Leadership 00:05:46 - Self-Identification as a Thought Leader 00:09:21 - Rareness of Thought Leadership 00:10:21 - Four Pillar Framework for Thought Lea...
2023-08-1433 min
Social Media for B2B Growth: LinkedIn Strategies and TipsOperation Rebrand - Michelle J Raymond's Story Join me on a journey of self-discovery and evolution as I undergo a rebranding process that will shape the future of my business. But what happens when I'm torn between catering to two distinct client bases and faced with the challenge of redesigning my website? Tune in to find out how I navigate through this difficult decision and what it means for the future of my brand and how it can help those that are considering a rebrand of their own. The key moments in this episode are: 00:00:00 - Introduction 00:01:27 - The Process of Rebranding 00:03:06...
2023-08-0735 min
Social Media for B2B Growth: LinkedIn Strategies and TipsHow to Make LinkedIn Fun - Time to Ditch Traditional Employee Advocacy No more making employees share the company blog. Discover the hidden potential of LinkedIn for personal and business branding: my guest this week is Olga Andrienko - VP of Brand Marketing Semrush, and we ask her advice on how teams can get great results by building a community and empowering employees to build their personal brands. The key moments in this episode are: 00:00:00 - Introduction 00:00:21 - Olga's journey on LinkedIn 00:02:43 - The difference between building a business brand and a personal brand on LinkedIn 00:07:12 - The importance of founder branding on LinkedIn 00:11:10 - The ability of founders to i...
2023-07-3132 min
Social Media for B2B Growth: LinkedIn Strategies and TipsSecrets of LinkedIn Content That Gets Real Results If you're feeling frustrated and overlooked on LinkedIn despite putting in hours of effort into creating content, then you are not alone! Many B2B professionals are experiencing the same struggle, where their posts go unnoticed and fail to generate meaningful engagement or leads. Jess Cook shares her secrets to creating content that surprises to ignite the spark. The key moments in this episode are: 00:00:00 - Introduction 00:00:25 - Journey on LinkedIn 00:02:03 - Content for Impact 00:03:48 - Repurposability 00:06:51 - Choosing the Right Channels 00:13:24 - The Old Way vs. the Smarter Approach 00:14:28 - The Importance of Organizing Content 00:15:33 - B...
2023-07-2428 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Speaking Tips - Use Your Voice to Build Your Personal Brand Do you want to master the art of captivating your audience with your voice? Are you looking for the key to delivering impactful messages that leave a lasting impression? Nausheen I. Chen joins this episode, and we uncover the secrets to harnessing the power of your voice in content creation on LinkedIn and beyond. The key moments in this episode are: 00:00:00 - The Journey to Building a Personal Brand 00:06:04 - The Impact of Voice on Perceived Authority 00:09:33 - Dealing with Nerves in Public Speaking 00:19:04 - The Power of Vocal Warm-ups 00:14:43 - Trick your brain for productivity 00:15:18 - Foc...
2023-07-1736 min
Social Media for B2B Growth: LinkedIn Strategies and TipsReduce Your LinkedIn Ad Spend Using This Proven Tactic Even if you don't run LinkedIn Ads right now - you need to listen to this episode to squeeze more out of LinkedIn to grow your business. There is a lot we can learn from paid strategies and apply them to organic content on LinkedIn and vice versa. Our guest, AJ Wilcox, will be sharing the key strategies and insights needed to achieve enhanced targeting capabilities and unlock the full potential of your LinkedIn Ads campaigns. The key moments in this episode are: 00:00:00 - Introduction 00:00:49 - AJ's Journey on LinkedIn 00:03:08 - Top Three LinkedIn Ads Fea...
2023-07-1037 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Branding Tactics : The Power of Two Join the power duo #MichelleSquared as they discuss the power of building strong personal and business brands on LinkedIn. Whether you are a Founder, employee or out on your own, a powerful and unique brand will attract the right fit opportunities to grow your business. The key moments in this episode are: 00:00:00 - Introduction 00:01:15 - Michelle B Griffin's LinkedIn Journey 00:03:21 - The Brand Squared System 00:04:04 - The Role of Mindset in Personal Branding 00:05:34 - Knowing Your Why on LinkedIn 00:11:53 - Understanding Your Target Audience 00:12:29 - Power Partnerships 00:13:49 - The Importance of Personal Branding 00:14:19 - Aligning Your Brand Acro...
2023-07-0332 min
Social Media for B2B Growth: LinkedIn Strategies and TipsThe Edutainment Effect. Making LinkedIn Content Fun Travis Tyler thought he had it all figured out in the marketing world until he stumbled upon something that would change everything. It was the power of edutainment, a perfect blend of entertainment and education that would captivate even the most jaded of business professionals. Now the question is: are you ready to unlock the power of edutainment in your own content marketing strategy? The key moments in this episode are: 00:00:00 - Introduction 00:01:22 - Travis Tyler's LinkedIn Journey 00:01:38 - Edutainment 00:04:04 - Panda Doc 00:07:05 - Formula to Stop Scrolling 00:13:16 - Creating Brand Recognition and Affinity 00:17:29 - Th...
2023-06-2642 min
Social Media for B2B Growth: LinkedIn Strategies and TipsAttract and Convert More Clients on LinkedIn Do you struggle to create and sell your service-based offer on LinkedIn? Are you tired of feeling like your offer isn't resonating with potential clients? What if I told you there was a way to learn how to listen to your clients, create a clear roadmap, and sell outcomes instead? By listening to this episode with guest expert Angela Tsai, you'll discover the solution to creating an irresistible offer that attracts and converts clients. You'll walk away with the tools and strategies you need to achieve your desired outcome: a service-based offer that sells itself. T...
2023-06-1933 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Content Planning for Connection and Conversion. Have you ever sat down to create LinkedIn content, only to become quickly overwhelmed by now knowing where to start? What if there was an easy way to take your career, experience, business, and stories and turn that into meaningful content? The key moments in this episode are: 00:02:48 How do you recommend people collate their ideas for LinkedIn content?00:09:52 What are your best tips for planning this content for LinkedIn?00:13:40 Spur of the moment content vs planned content00:17:44 Repurposing content - tools and tips recommendations 00:22:32 LinkedIn Live and Video content - why do you think it should be p...
2023-06-1233 min
Social Media for B2B Growth: LinkedIn Strategies and TipsHow a Non-Profit Leveraged LinkedIn to Change The WorldWhether you are running a business for profit or a non-profit organisation, this episode will show you the power of community for business growth. Hear the remarkable story of how Chris Lomas from Hope4 is harnessing LinkedIn to rally support for Moldovan refugees and beyond. Learn how this innovative use of professional networking can fuel your non-profit goals, create impactful connections, and spark powerful change. PLEASE DONATE - https://hope4.org/cost-of-coffee/ The key moments in this episode are: 00:00:00 Welcome 00:01:05 Talk me through how you have been able to leverage LinkedIn to have a bigger impact in your charity w...
2023-06-0541 min
Social Media for B2B Growth: LinkedIn Strategies and TipsUnravelling LinkedIn Company Page InnovationsReady to level up your LinkedIn for business game? This episode is all you need to know about the new features of LinkedIn Company Pages. Company page messaging, responding to comments, and utilising the powerful ChatGPT for LinkedIn content creation. Don't miss out on understanding the Q2 2023 Company Page trends and building an engaging community with LinkedIn experts Michelle J Raymond and Lynnaire Johnston. The key moments in this episode are: 00:00:00 - New Features on LinkedIn Company Pages 00:08:08 - Audio Events for Pages 00:10:30 - Building Community on LinkedIn 00:11:44 - Direct Interaction and Customer Service 00:12:58 - T...
2023-05-3053 min
Social Media for B2B Growth: LinkedIn Strategies and TipsChatGPT + AI Your LinkedIn Game Changer for B2B Growth We explore ChatGPT and AI's impact on LinkedIn marketing. Discover how ChatGPT saves time, enhances marketing quality, and get expert tips for better results. Plus, explore other AI solutions businesses should consider for sustainable growth with trusted AI for Marketers expert Isabella Bedoya. The key moments in this episode are: 00:00:00 - Introduction 00:01:04 - Key Features of Chat GPT 00:03:30 - Using Chat GPT Effectively 00:05:57 - Bringing Answers to Life 00:08:27 - Saving Time on LinkedIn 00:10:16 - Quality Improvement with Chat GPT 00:12:23 - Fun Experiment with Chat GPT 00:13:38 - Tips for Using Prompts 00:15:30 - Leveraging Chat GPT for YouTube Headlines 00:18:30...
2023-05-2231 min
Social Media for B2B Growth: LinkedIn Strategies and Tips3 Simple Rules to Sell More on LinkedInWe reveal the secrets behind maximising sales and enhancing your professional growth. Join us as we delve into the dynamic world of sales mindsets, uncovering the stark differences between the typical and sales mindsets. We'll also share three simple yet game-changing rules to boost your sales performance and discuss the art of presenting benefits over features. The key moments in this episode are: 00:00 Introduction 02:23 Typical Mindset vs Sales Mindset 09:42 3 simple rules to increase sales 15:41 Presenting benefits over features 21:00 The power of a sales script 26:40 How can you use sales calls to improve your marketing on Li...
2023-05-1436 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Networking for IntrovertsWhat if networking could be different? This week's guest and self-professed introvert, Joe Glover, set out to create a non-traditional, positively lovely community for marketers. The Marketing Meetup was born. From humble beginnings to global impact, this is a story of community you don't want to miss. The key moments in this episode are: 00:00 Welcome 02:39 LinkedIn Survival Guide for Introverts 07:07 The Marketing Meetup Back Story 11:14 Secret to building momentum in communities 19:04 What has been the biggest challenge in building the Marketing Meetup Community? 22:59 As an introvert, how has the community helped you grow? Connect with Joe Glover...
2023-04-3030 min
Social Media for B2B Growth: LinkedIn Strategies and TipsUnlocking LinkedIn Sales in 2023: Dive Deep with Niraj Kapur (LinkedIn Top Voice) If you want to grow your business on LinkedIn you have to reach the decision makers. The problem is they aren't standing there with a sign saying "pick me". Most likely they are hiding from the thousands of spam messages they get via DM. Add to this budgets are tighter and sales cycles are longer. LinkedIn Top Voice Niraj Kapur joins the show to discuss that despite these challenges we can still use LinkedIn to fill our sales pipeline. The key moments in this episode are: 00:00:00 Welcome 00:02:39 Context is everything when it comes t...
2023-04-2432 min
Social Media for B2B Growth: LinkedIn Strategies and TipsSupercharge Your LinkedIn Company Page: Expert Strategies with Michelle J Raymond When it comes to LinkedIn Company Pages, they can be a hard taskmaster. Things seem to always move at a glacial pace. But if you follow these LinkedIn Company Page Expert Michelle J Raymond's strategies, you will supercharge your results and grow quicker than the competition. The key moments in this episode are: 00:00:00 - Introduction, 00:01:43 - Using Invite Credits 00:03:34 - Employee Invite Credits 00:04:23 - Individual Invite Credits 00:06:10 - Promoting Your Company Page 00:14:13 - Using Company Page to Mention the Brand 00:15:08 - Leveraging Personal Connections to Build Community 00:15:27 - Growing Your Company Page Takes Effort 00:15:59 - Quality Over Quan...
2023-04-1718 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn for Employees - Lessons To Build Employee BrandsWhat do you need to do to get employees to create LinkedIn content and build their personal brand? Imagine there is a way to leverage your employees’ connections through content on LinkedIn WITHOUT them feeling like it’s a one-sided affair? Shock horror – they would do it willingly and enthusiastically. Cher Jones shares why this vision is possible if you support your employees to build their own personal brands by creating LinkedIn content. The key moments in this episode are: 00:00:00 Welcome 00:03:13 Personal Branding – art vs science 00:07:05 What needs to be in place before we get started? 00:17:54 Hybrid workplaces – any differences...
2023-04-1031 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Local - Meet Your CommunityHow do you take a LinkedIn online community and move this to real life meet ups? Anna McAfee is the creator of #LinkedInLocal. It started innocently as a way for Anna to meet local connections and quickly struck a nerve and blew up globally. Over 2 years the community grew from the initial 4 cities to 1,000+ communities, in 1,000 cities and 100 countries run by LinkedIn users for LinkedIn users. The key moments in this episode are: 00:00 Welcome 00:58 #LinkedInLocal – the backstory 07:31 What makes a successful #LinkedInLocal meetup? 11:40 What are the benefits of building a community? 16:39 What ways do people go about building connection al...
2023-03-2926 min
Social Media for B2B Growth: LinkedIn Strategies and TipsFrom LinkedIn to Group Programs - A Framework for SuccessA Group Program Expert, Kerry Dobson, shares her top tips and frameworks for creating and leading successful coaching programs. From deciding what to include to leading the actual session, Kerry helps coaches overcome the frustrations and overwhelm that comes with creating group programs. Get ready to transform your client's lives and increase the community you impact. The key moments in this episode are: 00:00 Welcome 02:19 When is the time right to consider a group coaching program? 06:02 What should and shouldn’t be included in a group coaching program? 10:16 Launch plan – realistic time frames to put the course together. 16:39 What is the...
2023-03-2232 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Video Increases Sales When You Try These TacticsIs your B2B LinkedIn content blending into the home feed? Injecting creativity and humour is a great way to build a brand that stands out. Chris Bogue, writer and video coach specialises in sales and sketch comedy. He has built his personal brand by blending them together perfectly to grab your attention and deliver important messages. The key moments in this episode are: 00:00 Welcome 04:46 How do you use video to increase sales? 05:05 Short video for outreach – personalised or generic? 12:44 Does your LinkedIn video fail the 3 second test? 18:44 Tips for getting over feeling awkward on video 22:45 Secret to humour on...
2023-03-1531 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLaunching Your Brand Community on LinkedInBestselling author and futurist Mark Schaefer explains why community is a massively overlooked marketing opportunity for most organizations. He explains how three major trends collide in a way that makes brand communities the future of marketing strategy. Through extensive research, diverse case studies, and expert interviews, Mark provides a compelling and actionable blueprint for the modern brand community. The key moments in this episode are: 00:00 Welcome 00:37 How did Mark get started on LinkedIn? 01:44 Brand Community – why now? 09:06 What are the key differences between community and audience? 15:39 Rethinking brand community strategy – where do brands go wrong? 18:44 How to Measure the ROI...
2023-03-0732 min
Social Media for B2B Growth: LinkedIn Strategies and TipsB2B Demand Generation on LinkedIn - Build Out Your Content SystemsAs marketing budgets tighten and the competition for opportunities is increasingly fierce you need to create a demand engine for your business. Guest George Coudounaris (The B2B Incubator) shares his company’s framework for using content to create a demand engine. The key moments in this episode are: 00:00 Welcome 02:16 What is demand generation? 05:30 What are the key benefits of demand generation marketing? 08:30 Is demand generation marketing a short- or long-term play? 16:18 How can B2B Marketers build a demand engine? 27:39 Tips for choosing the best format type and platform Connect with George Coudounaris on LinkedIn - https://www.li...
2023-03-0132 min
Social Media for B2B Growth: LinkedIn Strategies and TipsCapture, Engage, Convert: Leveraging GIFs & Video Strategy on LinkedInWhen it comes to LinkedIn, do you have a secret sauce for your content to stand out? Are you stifling creativity and playing it safe? In an increasingly competitive space for attention, businesses must try new things to get the right attention. Zineb Layachi - Flow state video expert and GIF Strategist extraordinaire, shares her great tips for getting the most out of the video to capture your ideal client's attention on LinkedIn with powerful content. The key moments in this episode are: 00:00:00 Introduction 00:02:14 What is a GIF? 00:03:28 Content that gets people pumped to do bus...
2023-02-2028 min
Social Media for B2B Growth: LinkedIn Strategies and TipsHow to Avoid Being Spammy on LinkedIn - Tips for Outbound SalesThe sales process is no longer an exclusive responsibility of the sales team. From the Founder or CEO to every department, each team member plays a part in increasing sales on LinkedIn. Yet the platform is overrun with those that bombard members with untargeted sales messages that leave many members on the defensive. The key moments in this episode are: 00:00:00 Introduction 00:01:00 Are salespeople born or made? 00:02:14 Introverts vs Extroverts - who is better at sales? 00:04:25 What is and isn't spamming on LinkedIn regarding sales? 00:08:22 The fear of outbound sales. 00:11:05 Posting content is not social selling. 00:15:15 Outbound sales p...
2023-02-1336 min
Social Media for B2B Growth: LinkedIn Strategies and TipsUnlocking B2B Podcast Success: Neal Veglio's No-Fail StrategiesHow many rookie mistakes were made when this B2B podcast was first set up? Too many. If you are thinking of starting one for your brand, grab a pen and write down the list of things you need to manage before you even press record. Business podcasts are becoming more popular as brands look to share thoughts and solutions with potential customers. In addition, a podcast is also a great way to build authority and credibility. Host Michelle J Raymond is joined by Neal Veglio (aka The Podmaster), who shares innovative strategies and tactics f...
2023-02-0742 min
Social Media for B2B Growth: LinkedIn Strategies and TipsB2B Brands - Increase Your ROI on LinkedIn with This Powerful Set UpDo you want the LinkedIn B2B Growth Formula? There are 900M LinkedIn Members, and 69M LinkedIn Company Pages. How does your B2B business stand out in a crowded marketplace to win more business? Follow these five steps to get your business laser focused and ready to make the most of opportunities. The key moments in this episode are: 00:00 Welcome 04:44 Customer Research - Where to Start? 09:24 Differentiation - the key to success 13:13 The importance of messaging 13:38 Positioning 20:41 The power of stories for brands 27:37 B2B Brands that building community Connect with Nemanja Zivkovic on LinkedIn - https://www.li...
2023-02-0138 min
Social Media for B2B Growth: LinkedIn Strategies and TipsAutomation with Authenticity: Irit Levi's Guide to Streamlined B2B Growth on LinkedIn When you hear the word automation on LinkedIn, it can have negative connotations as we envisage bots and automated spam messaging. Expert guest Irit Levi says that to grow your B2B business, your focus should always be on your customer’s experience. Workflow automation allows your team to have the maximum time in their zone of genius. Freeing employees from tedious tasks that are not adding value. Many helpful workflow automations can assist B2B marketers and digital agencies on LinkedIn and off. The key moments in this episode are: 00:00 Welcome 02:15 What is workflow automation? 05:49 What should and sh...
2023-01-2436 min
Social Media for B2B Growth: LinkedIn Strategies and TipsUnleash the Power of LinkedIn Company Pages for B2B Growth in 2023. Guest: Brenda MellerAre you using your LinkedIn Company Page to grow your business? By establishing your company brand using your LinkedIn Company Page and creating B2B thought leadership content, B2B businesses will attract growth opportunities. Host Michelle J Raymond (B2B Growth Co) is joined by Brenda Meller (Meller Marketing) and together, they discuss what’s happening for LinkedIn Company Pages in 2023. Your business can no longer ignore your LinkedIn Company Page if you want to grow your business. The key moments in this episode are: 00:00 Welcome 01:20 The case for looking at LinkedIn Company Pages in 2023 02:32 Changes to LinkedIn Co...
2023-01-2134 min
Social Media for B2B Growth: LinkedIn Strategies and TipsNew Name - More focus on LinkedIn for B2B GrowthThe new year is well underway. As the podcast gets back underway, I wanted to take a moment to explain the name change you might have noticed. We have changed from Good for Business Show to LinkedIn for B2B Growth Show. The show will still interview amazing guests. Mixed in with some episodes, host Michelle J Raymond will do alone. We'll cover branding, B2B thought leadership, employee advocacy and social selling. Everything you need to grow your B2B business. The show will be designed to help those responsible for B2B M...
2023-01-1904 min
Social Media for B2B Growth: LinkedIn Strategies and TipsEmployee Generated Content on LinkedIn - The Next Big Thing Have you considered that the best thing you can do for your business is to turn your employees into influencers? No one knows the company better, and there isn't a level of doubt that arises from paid influencer marketing. "Employees are the most effective influencers for a company brand,” says this week’s expert guest Kerry-Ann Betton Stimpson Key moments in this episode are: 00:04 Employees vs Paid influencers? 04:10 How does an employee’s personal brand help build the company brand? 09:39 Importance of having a social media policy? 18:10 Where would you start to empower employees to become...
2022-12-0733 min
Social Media for B2B Growth: LinkedIn Strategies and TipsMastering LinkedIn Video: A Beginner's GuideVideo content for many can be the final frontier to conquer on LinkedIn. What if this week’s expert guest Gillian Whitney could make it easy peasy? That’s the promise of this beginner’s tutorial for everything you need to know about getting started with your video content on LinkedIn. Key moments in this episode are: 02:37 Benefits of video content on LinkedIn 06:01 What are the different video types we can create on LinkedIn? 08:39 Planning tips for getting started with LinkedIn video 19:07 Making LinkedIn video content accessible for all 23:00 Repurposing LinkedIn video content Connect with Gillian Whitney on LinkedIn - https...
2022-11-3031 min
Social Media for B2B Growth: LinkedIn Strategies and TipsEmployees as Thought Leaders. The Future of B2B Marketing. Guest: Bill ShermanHow can businesses use thought leadership principles to take ideas to scale? Let’s ask this week’s expert guest Bill Sherman, a B2B thought leadership strategist. B2B thought leadership opportunities are available for brands and individuals alike. The key moments in this episode are: 02:11 Definition of thought leadership 04:02 Bill Sherman’s Four Elements of Thought Leadership Framework 19:15 Using thought leadership in social selling to generate revenue 24:30 How can businesses spot ideal employees to build as thought leaders? 28:24 2023 B2B Thought Leadership Predictions Connect with Bill Sherman on LinkedIn - https://www.linkedin.com/in/bill-sherman-274a02/ ABOUT...
2022-11-1032 min