Shows
The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesBonus Episode - All about Kona and Natalie's Historic AchievementOn October 11, 2025, Natalie Grabow made history: at 80 years old, she became the oldest woman ever to finish the IRONMAN World Championship in Kona — crossing the line in 16:45:26.In this episode, I get real about our journey together — how we built this result, what it takes to stay competitive with age, and how her mindset, training, and perseverance make her a standout. We unpack:🏁 Our history — how I came to coach Natalie, the evolution of our relationship, and how trust grew over time📆 2025 race season & lead-up to Kona — what we...
2025-10-1544 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 93 - From Stuck to Thriving: 3 Essentials for New CoachesAre you ready to finally build a coaching business that thrives? In this episode, I’m breaking down the 3 biggest mistakes new coaches make when starting out—and, more importantly, how to avoid them.If you’ve been feeling stuck, overwhelmed, or unsure of how to attract your first clients, this episode is for you. I’ll walk you through the exact mindset shifts and strategies you need to build confidence, sign your first athletes, and create a coaching business that works.Here’s what we’ll cover:👉 The #1 mistake that keeps new coaches from signing cl...
2025-10-0120 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 92 - Your Business, Your Rules: This One Exercise That Creates Alignment + SuccessWhat if your business didn’t just make money—but felt like an extension of who you are? In this episode, we’re diving into the power of defining your core values and how they shape every decision you make. I'll share my own values—helping others succeed, optimistic abundance, creativity, passion, and innovation—and how they’ve become the foundation for my business. Whether you’re just starting out or scaling, this episode will help you create a business that feels aligned, authentic, and wildly fulfilling.Ready to sign your first 5 athletes and finally buil...
2025-09-2418 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 91 - Slow Down to Speed UpIn this episode, I talk about how to use a sometimes slower time in your business to slow down and create all the things in the back end that your business needs to scale. Sometimes September/October can feel a little slow because you may have less athletes as some are starting to take a seasonal break. THIS IS THE TIME to create those systems and take those actions that will pay off 3, 6, 9 or even 12 months from now. In this episode, I review the 6 areas you can focus on NOW to be prepared to scale th...
2025-09-1722 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 90 - How to Keep Going: The 3 Pillars of Toughness for Racing + BusinessWhat separates those who quit from those who cross the finish line whether in racing or business? Mental toughness. In this episode, we’re breaking down the 3 pillars of mental toughness: resilience, emotional regulation, and grit. You’ll learn how to bounce back from setbacks, stay calm under pressure, and keep showing up, even when it feels impossible.If this episode resonated, share it on Instagram and tag me @coachmichellelake. Let’s inspire more coaches to build businesses that thrive on resilience and grit!Website | Follow Michelle on IG
2025-09-1027 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 89 - The 3 Biggest Mistakes Coaches Make That Keep Them Stuck at 5 FiguresIf you’re still stuck at 5 figures, chances are you’re making at least one of these three mistakes—and they’re holding you back from the freedom, income, and impact you’ve been working so hard for.In this episode, I’m breaking down the biggest traps coaches fall into and how to avoid them, so you can finally step into the next level of your business.You’ll learn:Why trying to do it all yourself is keeping you stuck.The mindset shift you need to confidently sell without feeling pushy.How skipping found...
2025-09-0318 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 88 - Why No One Can Market Your Coaching Business Better Than YouThink you can just hand over your marketing to an agency and watch the clients roll in? Think again. In this episode, we’re diving into why YOU are the best marketer for your coaching business and how skipping this foundational work is costing you dream clients.You’ll learn:Why outsourcing marketing too soon never works.A quick exercise to craft messaging that connects.The process of how we nail your marketing and messaging in the Dream to 6If you’re ready to stop spinning your wheels and start attracting the right clients, this episode is for...
2025-08-2725 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 87 - Make Space For ItIn this episode, I go over my creative process for podcasting, but also the 4 things that have been coming up in my life and coaching that are the success codes to growing your business. My program SELLING SEASON is now open for registration. This two week program will give you all the details and frameworks for optimize this time of the year - it's essentially the playbook to get more athletes. Invest in this business-changing program here: https://buy.stripe.com/28o6qa73i1pbfcccN5Website | Follow Michelle on IG
2025-08-2033 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 86 - The Very Best Time of the YearYou may have guessed right, the best time of the year is SELLING SEASON! This is crucial time on the calendar when 40-60% of inquiries for coaching come in - typically between September and mid-winter/January-ish.In this episode, we describe the WHY this happens now, as well as the 5 areas you need to focus on to optimize this time of the year to:1. Get more than your share of inquiries2. Retain your current athletes as much as possible3. Refresh your front end systems and be prepared for new inquiries efficiently...
2025-08-1313 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 85 - Save Time With This Time Management StrategyIn this episode, we talk all things time management, but most specifically how to schedule your week to not only save time but also honor your boundaries and be more creative. The Dream to 6 is reopening in early September: Join the no-obligation waitlist now! https://coachmichellelake.lpages.co/dt6waitlist/Website | Follow Michelle on IG
2025-08-0615 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 84 - How to Vacation as a CoachIn the Northern Hemisphere, we are in the middle of "vacation season" - summer! How does a coach vacation during one of the biggest athlete parts of the year? How do we support our athletes while supporting our own mental health? The Dream to 6 is reopening in early September: Join the no-obligation waitlist now! https://coachmichellelake.lpages.co/dt6waitlist/Website | Follow Michelle on IG
2025-07-3020 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 83 - You Don't Know What You Can't SeeWhen coaching athletes, we often fix and adjust something different from why the athlete hired us in the first place…🏊🏻♀️ They come for accountability to do more but they actually need to do less🚴♀️ They come to you to fix their run in long course or a marathon through workout choice but we actually first work on nutrition & mindset🏃🏿♂️ They come to us to get faster in a 10k and we fix their sleep and slow down their easy runsTypically, it’s the LAST thing they would personally do. Or the thing that seems the most counter...
2025-07-2322 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 82 - How to Get Into the Coaching Flow StateCoaching is the best job in the world, but honestly, sometimes it isn't. You may be approaching burnout, stressed out in life, or just feeling tired of writing training plans. When we get here, we wish we were in the "flow state", where creativity, ideas, love of the sport and how much you can help athletes is on FIRE. This episode provides my 4 key ways to get into that flow state again with coaching and how to stay there. On July 25th I will be presenting a brand new masterclass - The Inquiries-to-Income Blueprint...
2025-07-1630 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 81 - It's Not Just YouIn this episode, I go over the 5 biggest hangups new (and advanced) coaches have with marketing, putting yourself out there and social media. It's not just you that feels this way! After coaching 100s of endurance coaches in these areas, I can safely say that most coaches have felt this way! It's your choice if you let your thoughts "win" or if you do something about them so you can increase your impact by helping more athletes. I referenced the 8 Content Types for Endurance Coaches Reboot. You can download that free guide here: https://coachmichellelake.lpages.co/8...
2025-07-0928 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 80 - How to Handle GHOSTS 👻In this episode, I go deep on the inquiry communication process. What to do when you get an inquiry to help best position yourself to turn that inquiry into a sale and then what exactly to do when you are dealing with ghosts - those athletes that don't respond to messages and go DARK. It's not even how you handle them, but to have a mindset that understands they are normal and almost have nothing to do with you!If you liked this episode, I would love to hear about it. Send me a message on IG...
2025-07-0217 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 79 - Referrals Keep You in Business, Marketing Is Where You GrowWhat matters in marketing? If you have gotten STUCK focused on enhancing referrals but are watching your athlete numbers slip down - this episode is for you!Marketing is the way to grow your endurance coaching or endurance expert business in 2025 and beyond!Let me know what you think, send me a DM at CoachMichelleLake on IG! Website | Follow Michelle on IG
2025-06-2516 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 78 - Where Did the Athletes Go? The Shift in Endurance SportsAdmittedly, today we are going to talk more about triathlon but also mention running, but all endurance sports will get something from this episode!What's changed in our sports in the last few years? Why are people leaving?How has the formation of community changed in the last 5-10 years? All things I ponder on this episode.Website | Follow Michelle on IG
2025-06-1835 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 77 - How to Handle HatersAs much as we really want to control it - there will be haters when you grow your business. Trolls online and people in your life that feel triggered by success. Now it won't happen to everyone, but it happens to many. So on today's episode, I help you navigate these difficult situations and thoughts. Have you left a review? They are HUGE in helping our a small business like mine reach more coaches and athletes like yourself. Thank you!Website | Follow Michelle on IG
2025-06-1125 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 76 - You Can't Coach on EmptyThis episode is all about BURNOUT and the things you can do to give back to yourself so you have the energy you need to coach. Too many coaches for too long have been giving, giving, giving without any return - how do you actually refill your own cup? The Dream to 6 is open for just a few more weeks before we close for the summer.If you are interested in learning more about how you can increase your impact, income and business skills so you can coach more athletes in less time for more m...
2025-06-0415 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 75 - 1 Advanced Strategy for Business GrowthOk coaches - this one is for the advanced coaches listening!! We are going to be talking all things TRUST building and how to use your email lists, social following to create some amazing opportunities to build trust with lots of athletes at once - using Conversion Events!Even if you are newer - this is the kind of episode you want to listen to so that you can be ready when it's time for this strategy!If you listened to this episode and your mind was blown about all the cool things you can...
2025-05-2826 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 74 - Here's How to Cut Your Plan-Writing Time in HalfSo many coaches complain about how long it takes to get plan-writing done and it's really a problem in how you manage your communications with your athletes. In this episode, we talk all things communication and how to use specific pathways to coach more people in less time!!The Dream to 6 is open for just a few more weeks before we close for the summer. If you are interested in learning more about how you can increase your impact, income and business skills so you can coach more athletes in less time for more money, D...
2025-05-2128 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 73 - 5 Takeaways from a Room of Amazing Business Owners (Mastermind Recap)Last week, I attended my Mastermind Retreat. A few times a year, I set aside 2-3 days to meet with my mentor and the other 15 or so business owners in my group. This is literally the most important days of my coaching business year and I highly recommend you find a similar group/plan to continue to grow your businesses. Inside this episode, I describe my 5 biggest takeaways, including new news about the Dream Programs and our offerings! Let me know what you think!Website | Follow Michelle on IG
2025-05-1422 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 72 - This Is the One Thing You Owe to YourselfIn this episode, we go deep on your goals, your time management and answering the question: what is really holding you back? If you are interested in growing your business now and classify yourself as an intermediate to advanced coach - you can join the Dream to 6!! To learn more, DM me on IG at @CoachMichelleLake.Website | Follow Michelle on IG
2025-05-0722 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 71 - Navigating the Yes, Maybe and No Seasons of Your BusinessToday, we talk all about how we say yes, maybe and no to opportunities and collaborations as your business grows as well as athlete boundaries associated with them.Here are the seasons of your business as relates to our programs at Coach Michelle Lake:Season 1: Beginner, your first 5-10 athletes, as covered in the Dream Launcher Program. DM me on IG "Dream Launcher" to learn more but we will also be doing a big fun event in late May. Stay tuned. Season 2: Gaining experience, building to "full", as covered in the Dream t...
2025-04-3023 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 70 - A Lifetime in Coaching (and Sport) with Coach Liz WaterstraatIn our final instalment of interviews of the trailblazer coaches, we have Coach Liz Waterstraat from Multisport Mastery!Liz is an accomplished coach - she founded Multisport Mastery in 2007. She is USAT Level 2 certified (in 2009!), RRCA and USMS Level 3. She coaches all types of athletes from beginner to pro and has coached over 30 national champions! One of her biggest coaching accomplishments is coaching the 2016 Paralympic Triathlon Bronze Medalist! She's had over 40 KQs and an athlete who finished top 3 AG at the Ironman World Championships in Kona.A deeply insightful episode, there is so...
2025-04-2338 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 69 - Starting your Own Coaching Company After Decades of Experience with Coach Amy JavensIn our third instalment of interviews of the trailblazer coaches, we have Coach Amy Javens from Flyt Performance!Coach Amy has 35 years of endurance experience from HS state champion in track and field to collegiate hurdler to Ironman Champion! She has 12 years of coaching experience including running the training for one of the largest charity based teams in the world! She started Flyt Performance last October after working in another big coaching group and she has so much wisdom to share about building your coaching business on your terms. A must listen episode!
2025-04-1635 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 68 - Inside Building a Top Coaching Business: Natasha Van der Merwe’s Secrets to SuccessIn our second instalment of interviews of trailblazer endurance coaches, we have Natasha Van der Merwe from NVDM Coaching!Natasha was a Pro Triathlete from 2010 to 2023 and began coaching in 2009. She and NVDM Coaching have helped to create over 15 pro triathletes, and more than 300 WC qualifiers! Currently, there are 22 assistant coaches in this hugely successful program. Natasha is a shining example of the amazing potential that is owning your own coaching brand both in big athlete impacts as well as creating profitable opportunities for you and your staff/team.There is so much to learn...
2025-04-0939 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 67 - Building your Coaching Business with Coach Robin BarthRobin has been passionate about triathlons since 2014 when she competed in her first. She soon found herself helping friends get to their first start lines and coaching them to their next finish lines. In 2022, the Dream to 6 program helped her overcome imposter syndrome - and her coaching business took off.Since then she has coached over 150 athletes. She is a full-time coach and a stay-at-home mom to her four children. She started a local club in 2022 called Rise Up Racing with 25 members. In 2025 she reached 120+ members. She expanded her business and brought on five assistant coaches, started...
2025-04-0226 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 66 - The Do's and Don'ts of FB AdsHey Coaches, I get asked all the time about FB ads and after 3 years of fussing about with them, I have finally gotten them to work and here are my lessons that I have learned that you can use to not make these same mistakes!Even if you aren't thinking of using Facebook Ads anytime soon, you will learn a lot about how I teach coaches to market their businesses in 2025. Interested in Convertkit Email System for sending athlete and marketing emails? Here is my link to join: https://partners.kit.com/mnebnfgsqjcqA...
2025-03-2622 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 65 - The Power of YouIn this episode, we are going to work on unleashing the most POWERFUL part of your marketing and coaching - YOU. Not your logo, your website, your email list BUT YOU.I discuss the top 4 areas you can get "more out of you" to help you better connect with your ideal athlete and some of the mindset struggles that come up when bringing more you in.On March 24th, we are doing a 1 week "Video Challenge" inside the Dream Programs. If you would like to get more comfortable on video while getting my exact prompts...
2025-03-1921 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 64 - How to Best Help Your AthletesIn this episode, I am going over the concept of "Coach Concierge" - that as a coach you will be the first line of defence in a number of areas, but if any kind of expertise is needed, don't just assume you have the best knowledge and can help the best but feel COMFORTABLE in your role as concierge - referring your athletes to someone else to help solve that problem. In many cases, it will help their performance, but in many other cases, it is the most responsible and important thing you can do in coaching them.
2025-03-1219 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 63 - The 4 Signs You Are About to Get an InquiryHey coaches - a short and strategy-heavy episode for you today - how can you tell you are about to get an inquiry? What you can control and can't control? How to speed along the process? What works best here?The Dream to 6 is open this week - if you are a 10/10 "Heck Yes", finally ready to do something different in your business, speed up your coaching process, learn the marketing and strategy that works, increase your profitability and income - Dream to 6 is the program for you! Just send me a DM @CoachMichelleLake on IG that...
2025-03-0514 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 62 - How to Coach More Efficiently in PT HoursHey! I know that many of you listening to this are coaching in part time hours. It's how almost all of us started! And I know there is a huge struggle to work effectively in the little time you do have and it tends to lead towards burnout and stress because there is NEVER enough time! In this episode, I review my TOP 5 tips for what to do when you are just short in time to coach those athletes you do have more efficiently, while also aiming to maybe create more impact by getting even more athletes!...
2025-02-2626 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 61 - The 4 Investments I Am Making in 2025In this episode, I go over the 4 essential investments I am making in my business in 2025 that you can learn from! I mentioned starting your email list on kit.com - here is a link to setup an account! https://partners.kit.com/mnebnfgsqjcqStarting on February 24th, introducing the free 5 day experience: Build your Coaching Sales Machine! Turn your content & marketing into ideal athlete inquiries bringing in weekly new sales! Join HEREThe FREE BUILD YOUR COACHING MACHINE EXPERIENCE:A deep dive on the types of content that work f...
2025-02-1925 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 60 - The Success MetricsIn this episode, I go over the 3 top things I see in coaches that build successful coaching businesses! They may surprise you! When listening, do a personal audit of how you run your business. Where can you grow?? Where can you do a bit better?I am excited to announce that in the last week of February I am going to be hosting a new FREE experience for coaches looking to improve their marketing so they can get 5 new inquiries this month. Join me for the Build your Coaching Sales Machine Experience - follow this l...
2025-02-1223 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 59 - Keeping Your Focus on What Matters!It's Super Bowl week and I diverge a little bit with quotes of one of my favorite pro athletes playing in the SB. But, what you want to listen for is why this is so applicable to business. How do you focus on what actually matters - the things and actions that will actually help you to get more 1:1 athletes??If you are interested in learning more about either of our Dream Programs, Dream Launcher for newer coaches or Dream to 6 for intermediate to advanced coaches, send me a DM @coachmichellelake!Website | Follow Michelle on...
2025-02-0517 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 58 - 4 Takeaways from Balancing Parenting and CoachingIn this episode, you get a very exclusive, and a very short interview with my son Bode who wished to be on the podcast. After that, I go deep on the 4 takeaways, or things I have noticed/learned, about parenting while coaching. Hopefully, these will help you whether you are a parent and thinking about coaching, or a coach that's a parent or thinking about becoming a parent.I would love a review if you haven't left one yet - the reviews help us get the podcasts out to more people! Thanks for listening!
2025-01-2918 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 57 - The 5 Things That Didn't Work in My Business Last Year and What You Can Learn From ThemIn this episode, I pull back the curtain on the things that just didn't work in my coaching businesses last year. Now, upon further reflection, it's clear that the lessons were worth the struggle, but I bet you will learn a lot from what didn't work (or didn't seem to work) for me in 2024. Check out the companion episode to this (Episode 55: The 5 things that DID work).Let me know what you think, would love a review on Apple Podcasts or Spotify!As always, if you have any questions, DM me on IG @C...
2025-01-2220 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesBonus Episode 56 - What I Learned at the Disney Dopey's ChallengeI raced at the Disney 5k, 10k and Half Marathon this past week and I learned so much that I want to share with you. In this episode, I go over some of the logistics I learned, but also 3 main takeaways that will help you and your business.I mentioned that if you are looking to race any Disney Running races that you should reach out to Coach Jeff Taylor (@EarsUpRacing on IG).As always, I would love a review! This helps me to continue to put these podcasts out. Website | Fo...
2025-01-2023 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 55 - 5 Things That Worked in My Business This Year and What You Can Learn From ThemI learned a lot in running my two businesses this year, Fiv3 Racing and the Dream Programs. In this episode, I give you the behind-the-scenes of what we learned and what you can take from those lessons to improve your coaching business! I spoke about a few of my programs/freebies in this episode.1. If you are a head coach working with assistant coaches and want help training them to add their own inquiries, in time management so they can bring on more athletes, business basics so they can stay in business and growing their n...
2025-01-1531 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 54 - The Easiest Way to Sabotage your Coaching BusinessToday, we are going to talk about all things pricing. From when you first get started all the way through years of coaching.The number one way to sabotage your business and quit prematurely is to not respect your VALUE and only do it for the impact.Btw, when we collectively as an industry can help STOP coaches from massively undercharging or having free services, it will raise up our value as a whole and our professionalism. Impact is important, of course, but so is keeping you in business and from feeling burned o...
2025-01-0823 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 53 - 4 Takeaways from 1 Year of PodcastingIt's been a year!! So exciting to have put out over 53 episodes (we actually had a few bonus episodes too). In this episode, I describe my 4 top takeaways from the year and how you can use these in your coaching business.As we wrap up this first year, I wanted to say how grateful I am for each and every one of you that has taken the time to listen. If you haven't reviewed the podcast yet, I would love if you would drop us a 5 star review as well as a written review in Apple Podcasts.
2025-01-0116 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 52 - The 1 Thing to Get You More Athletes in 2025In this quick and focused episode, I go over the #1 thing that you can do NOW both in person and online to get more athletes in 2025. It's really that simple?I also wanted to thank everyone for a great first year of podcasting - I met my goal of 52 episodes and am so thankful for each and every podcast listener.I would love if you would take a moment and give the podcast either a star review on Apple or Spotify and I would really appreciate it if you would give the podcast a written review...
2024-12-2514 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 51 - Our Top 3 Takeaways from BBD Live with Lauren MoniqueWelcome to Episode 51 - a very special episode as I wrap up with my good friend and business bestie, Lauren Monique, our trip to a big marketing & mindset conference called BBD Live (Business by Design). In this episode, we review our top 3 takeaways from this amazing event presented by James Wedmore and his team. These takeaways will be applicable to coaches or business owners of any level!To learn more about Lauren and her business helping online coaches and experts create signature group programs that get great results, you can give he...
2024-12-1825 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 50 - 4 Content Prompts to Use NOW at the End of 2024YAY! We made it to episode 50! In this episode, I give you 4 prompts you can use now to get most of your content completed by the end of the year! So you can rest! But also content pieces that will move your business forward. My new and updated 2025 Goal Setting Session is coming in December! HERE is the link to sign up and join us on December 17th at 1pm EST for this 90 min session:Review all your wins in 2024Brainstorm your goals for 2025Prioritize these goals (looking across life, business, your own racing...
2024-12-1117 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 49 - One Thing I Added to Double My Income in One YearIn 2023, I doubled my income from 2022, almost exactly!!! I am sure there were lots of changes that I made, but one of the biggest things I did I describe in this episode. My new and updated 2025 Goal Setting Session is coming in December! HERE is the link to sign up and join us on December 17th at 1pm EST for this 90 min session:Review all your wins in 2024Brainstorm your goals for 2025Prioritize these goals (looking across life, business, your own racing if applicable, family)Set goals for sales, athlete numbers and review your...
2024-12-0415 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 48 - How to Build More Than 1:1 Coaching with Coach Coral OwenToday, I have Coach Coral Owen - the Head Coach and Founder of @teambabeathletics, one of the biggest female triathlon and endurance clubs in the World! To add to this, Coral also founded the Tampa Bay Babes Triathlon, an annual women's-only sprint triathlon that was first held in June 2024 and is open for registration in June of 2025 - find more info here @tampabaybabestri on Instagram!We dug deep on the history of her business and her "ascension model" - how she uses a variety of offers that lead up to her premium offer...
2024-11-2727 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 47 - How to Bring the Athlete Back into Coaching with Coach Jo WatkinsonYou are in for a treat today, as I have Coach Jo Watkinson from @smartertri on to talk to me all about why we need to bring the athlete back into coaching, not only to help them get better results, but also to distinguish ourselves better from training plans and AI systems. Coach Jo is an Assistant Coach in the Dream to 6 and a 6+ year Triathlon and Endurance Coach. She is a British High Performing Coach with Diploma as well as a British Tri Coaching tutor. Her business expertise is focused on club coaching, business...
2024-11-2025 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesBonus Episode - Here's What We Learned at the Dream RetreatTAKEAWAYS FOR DAYS! We just hosted our annual Dream Retreat November 8th-10th 2024 and I did my best to compile some of the best takeaways from myself and our coaches that attended! You will get 7 takeaways that you can use RIGHT NOW in your business. If you have any feedback on this episode or any of the takeaways - I would love a DM on Instagram @CoachMichelleLake. We would love to have you join us next year - also send me a DM if you are interested in learning more!Website | Follow Michelle on IG
2024-11-1526 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 46 - The What, When, Who and How of the Dream to 6 ProgramThe Dream to 6 Program is just about 2 years old and I thought it was a great time to discuss all the details of our signature program - how we help intermediate to advanced coaches break through plateaus, confusion, and burnout to build their Dream Coaching Businesses. How we have helped over 100 coaches go from Coach to Coachpreneur - not only be great coaches, but transform into great business owners that are profitable, scaling and feeling GREAT about their businesses once again.Interested in learning more? DM me on Instagram @CoachMichelleLake. Send me acronym DT6 and I will...
2024-11-1328 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 45 - The Top 5 Things I Learned from the Dream Content ChallengeLate last month, I ran a free 8 day content challenge and it was not only great to help coaches learn what types of content work, but it also showed some really interesting and helpful lessons in terms of coaching businesses and content! Listen here to my top 5 takeaways, plus some behind-the-scenes details!Send me a DM and let me know what you think of the episode. And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!Website | Follow Michelle on IG
2024-11-0620 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 44 - 3 Things You Need Before 2025We have 2 months left in the year, can you believe it?!??!?!These are the 3 (somewhat time-sensitive) things that you need to do NOW to be on the up-and-up, stand out, and continue to grow in 2025!Dream Launcher is NOW OPEN!!!! Click here to learn more!! https://coachmichellelake.lpages.co/dream-content-challenge/ Questions about which program is right for you?? DM on Instagram @CoachMichelleLake!Website | Follow Michelle on IG
2024-10-3020 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 43 - 4 Things Coaches Should AvoidIn this episode, I review 4 things I hear coaches doing (I may have done some of them in my past too 😇) and how they are only hurting you, not only in your mindset but in your time management and work!Introducing the FREE Dream Content Challenge!! Register here: https://coachmichellelake.ck.page/2024challengeWhat will you get in this challenge?✨ What to actually post to get more inquiries✨ Tricks for consistency✨ Daily templates and content prompts - plug and play content ideas✨ BONUS: Special prizes for taking content act...
2024-10-2320 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 42 - How to Feel Better About Social MediaIf you don't always feel great about using social media to connect with athletes or to sell your coaching, this episode is perfect for you! When you reframe how you think about social media and back it up by getting more experience posting content, it does get better!Introducing the FREE Dream Content Challenge!! Register here: https://coachmichellelake.ck.page/2024challengeWhat will you get in this challenge?✨ What to actually post to get more inquiries✨ Tricks for consistency✨ Daily templates and content prompts - plug and play c...
2024-10-1623 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 41 - How to Get More Inquiries!Tune in to this super actionable episode! Find out how to get those inquiries, what will it take, where to focus and what athletes need to inquire!Starting on October 21st, I will be hosting a super fun FREE CHALLENGE to help you get more ideas when creating content, as well as help you get consistent now!What you will get in the first ever Dream Content Challenge:1. You will learn what to actually post to get more inquiries!2. You will get help becoming more consistent in your content...
2024-10-0921 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 40 - A Reframe That Will Save You So Much Time and EnergyHow do you approach problems in your business? Can you reframe them into something positive? In this episode, I review why problems can actually be a good thing, how to shift your thinking about them, and how the number of problems you can handle can be a look into how big you can grow your business currently.The DREAM TO 6 program has RE-OPENED!!Most certification programs are completely focused on helping you learn how to coach but spend almost no time teaching you how to get athletes. DIY-learning how to run your business and bring...
2024-10-0219 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 39 - How to Coach More Athletes in Less TimeTime is our most precious resource!! But so many coaches take way too long doing the actual act of coaching, writing plans and providing feedback. Hint: it's mostly because they have way too many distractions! Listen now to get my favorite 4 tips to plan and give feedback distraction-free!If you need more help with time management and writing athlete plans, I have a free resource for you! Download my top 5 time hacks here: https://coachmichellelake.ck.page/5timehacksWebsite | Follow Michelle on IG
2024-09-2519 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 38 - How to Stand Out OnlineIn this episode, I deep dive into how to stand out better online. It's a crowded space right now (it probably has been for a long time!) and it's important to make your content creation time matter by getting the views online you want! Listen in for my 6 (plus a bonus #7) ways to stand out better online. Interested in one of our programs to grow your business? Here are the key distinctions:Dream Launcher 🚀 ✨ Month-to-month (cancel anytime) program perfect for the newer to intermediate coach looking to build a sustainable and profitable busines...
2024-09-1826 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 37 - To Use AI in Your Content or Not?What a controversial topic in Endurance Coaching - should you use AI in your content?!?! First, I dive into why or why not you should use AI in your plan writing (short answer is NO) and my reasons why if you are thinking about making the switch.Next up, I provide my 7 tips or reasons to use ChatGPT in your content creation. Should it write stuff for you and then you cut and paste? NOOOOOOO!! But, what are some other ways to use it to clean up your writing or get ideas? Prompts are included i...
2024-09-1123 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 36 - The Biggest Thing Holding You Back from SuccessIs..... Perfectionism! It's a paradox: we think we work really hard and try to be perfect in everything we do to become more successful, but really it's our biggest limiter.In this episode, I share my top 4 takeaways and how to get out of this dangerous cycle.In this episode, I mentioned the reasons why creating content is SO important as a coach. Find that episode here: https://www.buzzsprout.com/2215178/episodes/14453373-episode-8-one-coach-non-negotiable-action Website | Follow Michelle on IG
2024-09-0421 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 35 - The #1 Goal in Creating ContentIn this episode, I give you the reason why you need to focus on: Getting athletes to actually read what you write!I provide 4 tips for non-video content as well as 4 tips for video content. Get those people to read (or watch!) to the very end!Do you need help with content ideas? Download my free content types guide for endurance coaches here: https://coachmichellelake.ck.page/8contenttypesI would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you...
2024-08-2819 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 34 - How to Keep an Athlete for LifeAs much as we want athletes to stay with us for life, many will eventually leave due to their own life changes.But we, as coaches, do share a role in keeping them in sport for a long time, and making sure they build their training towards big scary goals in a sustainable way.If they stay in sport - they stay with us for life. But first it's our job to help them stay in sport :)My program SELLING SEASON is now open for registration. This two week program will...
2024-08-2124 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 33 - The Best Time of the Year!You may have guessed right, the best time of the year is SELLING SEASON! This is crucial time on the calendar when 40-60% of inquiries for coaching come in - typically between September and mid-Winter, January-ish. In this episode, we describe the WHY this happens now, as well as the 5 areas you need to focus on to optimize this time of the year to:1. Get more than your share of inquiries2. Retain your current athletes as much as possible 3. Refresh your front end systems and be prepared for new inquiries efficiently wi...
2024-08-1415 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 32 - What to Do if Your Business Isn't Feeling FunIn this episode, I give you the practical ways to feel better and more positively about your business. True, it won't always be sunshine and flowers, but we also don't want you feeling miserable about your business. I also provide 3 easy ways to get your business feeling fun as soon as possible. Spoiler - it's based in your mindset!The Dream Launcher program is opening in the fall for those newer coaches who:Took all the certification classes but are struggling to actually get athletesHave no clue where to startDon’t know what order to...
2024-08-0728 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 31 - How Do I Get More Followers?In this episode, I answer a question I get all the time, how do I get more Instagram followers?Well, of course, I don't think followers are the end all be all, but in this episode we review my 4 top tips for cleaning up your profile so that athletes are compelled to give you a follow plus a bonus tip.The Dream Launcher program is opening in the fall for those newer coaches who:Took all the certification classes but are struggling to actually get athletesHave no clue where to startDon’t kn...
2024-07-3117 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 30 - Niche to Win: Why Endurance Coaches Need to Specialize Who They CoachIt's so common to think - why don't I stay super broad and then I won't offend anyone and then also be able to coach everyone? This couldn't be further from the truth. When you try to attract everyone, you attract no one! In this episode, I go over the 3 main reasons niching WORKS and also answer 2 questions that I often get about niching. The Dream Launcher program is opening again in late July for those newer coaches who:Took all the certification classes but are struggling to actually get athletesHave no clue where to...
2024-07-2420 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 29 - The 5 Things I Would Tell a Promising New Coach (Or Any Coach)!In this episode, I go deep on what I would tell a promising new coach (or any coach actually). These five things may not be what you expect! The Dream Launcher program is opening again in late July for those newer coaches who:Took all the certification classes but are struggling to actually get athletesHave no clue where to startDon’t know what order to invest in the business basicsWant help creating effective content (and may even be wondering WHY content??)Are short on time and want to focus on what actually worksJoin the wai...
2024-07-1726 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 28 - Here's How I Hit My First 10K Month Endurance CoachingIn this episode, I uncover the 6 main things I did to go from 6-7k months in 2021 to 10-12k months starting in April 2022.Interested in learning more about my programs? The Dream Launcher program is opening again in late July for those newer coaches who:Took all the certification classes but is struggling to actually get athletesHas no clue where to startDoesn’t know what order to invest in the business basicsWants help creating effective content (and may even be wondering WHY content??)Is short on time and wants to focus on...
2024-07-1017 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 27 - How Often Should I Post Content?In this episode, I deep dive into the 6 stages of content creation frequency - what stage are you currently in and are you ready to move into the next level?Our goal is consistency over everything else!Do you need help with content ideas? Download my free content types guide for endurance coaches here: https://coachmichellelake.ck.page/8contenttypesI would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.And be sure to...
2024-07-0323 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 26 - Mastering Your Pricing: Coaches' Top 3 Questions AnsweredIn this episode, I dive right into the 3 questions I hear the most frequently about pricing:1. How to change your pricing2. Should I put my pricing on my website?3. But what if my coach's pricing is cheaper than me?I created a free guide to help you feel more confident about your pricing as well as be able to explain it's reasoning better. Need help setting your pricing? Download the guide here: https://coachmichellelake.ck.page/pricingguide or DM me 'Guide' on Instagram.I would love to connect with y...
2024-06-2617 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 25 - Sales Call Secrets: How to Determine If an Athlete FitsIn this episode, I give you the 3 questions to ask (or to determine the answers to) while on your sales calls. These questions are sure to help you ensure that you only get great fits in your athlete roster.Coaching mostly (or only!) ideal fits is not only going to help you enjoy coaching more but it will also help you stay coaching longer. Both things are so important!If you would like a copy of my sales call script, DM me the word SCRIPT on Instagram. I will send it over and...
2024-06-1920 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 24 - The Seasons of Coaching Part 2: The 4 Seasons in Your YearAfter 14 years in business, I have nailed down the seasons of my business:1. Race Season2. Selling Season3. Project Season4. Rest SeasonIn this episode, I help you determine your cycle in coaching based on your sports, weather and types of athletes you coach. And then, once you know your season, what you should do (and not do) to optimize your business growth and keep from feeling burned out.I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM...
2024-06-1221 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 23 - The Seasons of Coaching Part 1: Business Owner SeasonsIn this episode, I describe the three stages of business:Season 1: Beginner, your first 5/10 athletes, as covered in the Dream Launcher ProgramSeason 2: Gaining Experience, building to "full", as covered in the Dream to 6 ProgramSeason 3: Scaling, diversifying, building out profitability and clients through scaling & hiring, as covered in the subset program to the Dream to 6, Dream BiggerI cover the pitfalls, goals and things to institute and think about in each of the areas.The Dream Launcher program is opening again in July for those newer coaches who:Took all the...
2024-06-0526 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 22 - A Content Mistake: 1 Thing Coaches Should Stop Doing NowIn this episode, I tackle a thing I see so much with Endurance Coaches and their content. And 3 easy ways to start working on fixing it.Content is such an important part of a coaches profession. It's the place that we hone our ability to effectively communicate our coaching, methodologies and how we help people. It's how we provide wins to those who are reading/following/subscribed to our content. And it helps us get more inquires and eventually new athletes.What we write and how we write it is so important - we want...
2024-05-2921 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 21 - Navigating the Coach-Athlete Relationship: What to Do When It's Not a Good FitSometimes a coaching match is not a good one! In this episode, we navigate how to get more ideal athletes to work with you by your sales call/inquiry process and weed out ones that potentially won't work and what to do after the relationship has started and it goes sour.This episode will help endurance coaches navigate what matters to the coach in the relationship, determine your no-go's and how to listen better to red flags in the sales process. And then what to do when it doesn't work.I would love to connect...
2024-05-2225 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 20 - Monthly Mindset #2Hurray for the second instalment in the series on The Endurance Coachpreneur on Mindset! Each month I will bring you a new episode about one of my favorite topics!This month, we dive into a personal favorite, the mindset of time (timelines, staying in the present, procrastination, and more). Listen here for explanations, practical tips and advice to help you tackle this and other mindset issues.In the Dream to 6, mindset calls are the most popular and most well attended and I hope you enjoy and find them as helpful as my coaches...
2024-05-1521 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 19 - Cleaning House: 4 Areas Businesses Need to Clean UpI work with newer coaches but also ones that have been around awhile. And they often have become so set in the ways they do business that need some big help to fix processes and parts of their businesses that are feeling really stuck, and painful to change.This is some of my favorite work.In this episode, I go over the 4 big areas that many coaches need some help with and some of the things I do to get their business houses in order.How do 6 figure Coaches do it? Discover how...
2024-05-0823 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesBonus Episode - Leveraging your Community to Build a Thriving BusinessToday, we have a special guest! Coach Robin Barth, owner and Head Coach of Rise Up Racing gives us her favorite tips and ways to leverage and build your community of athletes to grow your business.You can learn more about Robin on Instagram @Robin_Triathlete.How do 6 figure Coaches do it? Discover how to fill your athlete rosters & get FREEDOM with my 6 Figure Steps blueprint. Master these 4 steps to go from struggling coach to unstoppable & profitable business owner!!!The 6 Figure Steps Masterclass is being held on Wednesday May 15th...
2024-05-0625 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 18 - Be the Captain of Your ShipThese are the things that I need to get out because they are constantly on my mind.You can be in service AND a profitable professionYou can be MOREWe CAN PIONEER - to change the industryMy stories and how they relate.The old guard is telling us that this is the way it always has been.Be the Captain of your own ship. Own your work. Own your business. Be the leader and pioneer.How do 6 figure Coaches do it? Discover how to fill your athlete rosters & get FREEDOM with my 6 Figure Steps blueprint. Master...
2024-05-0128 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 17 - 5 Changes to the Endurance Coaching IndustryFortunately or unfortunately, the coaching space has changed a lot the last few years.It's important to stay up to date with important endurance coaching trends and this episode will help you stay current so that you can ready to optimize your business growth!My program, the Dream to 6, is here to help you get to the next level in your business. My goal is for you to grow your coaching load by 5+ athletes almost immediately, grow your engaged community of athletes, optimize marketing, and save time so you can 🚀 grow your impact and...
2024-04-2418 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 16 - Doing the 7 Things No One Else Is Willing to DoWorking with many elite athletes over the last 14 years there are few things that each have in common with their athletic success.It typically boils down to doing things that no one or very few others are willing to do.The same is in business.In this episode, I discuss the 7 things that I find that the successful coaches are willing to do that frankly most coaches are not willing to do.I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM...
2024-04-1729 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 15 - Monthly Mindset #1Hurray for a new series on The Endurance Coachpreneur! Each month, I will bring you a new episode about one of my favorite topics! Mindset!This month, we dive into a crowd favorite, imposter syndrome. Listen here for explanations, practical tips and advice to help you tackle this and other mindset issues.In the Dream to 6, mindset calls are the most popular and most well-attended and I hope you enjoy and find as helpful as my coaches do!Coming in April 2024 - "Your First 5 Athletes" program! Want to learn more? Give me a...
2024-04-1015 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 14 - The 5 Things I AM OVERIn this episode, I am declaring the 5 things I am over with, in other words, the things in my business I no longer want to tolerate.This episode is mostly mindset but I bet you will also associate with some or all of the things I am DONE WITH!Coming in April 2024 - "Your First 5 Athletes" program! Want to learn more - give me a follow at @coachmichellelake and send me a DM! There will be special perks for early adopters of the program including the lowest pricing and the opportunity to ask questions live!
2024-04-0322 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 13 - The Metrics that MatterWhat metrics actually matter on Instagram?What should you be focusing on?What is reach and does it matter?How do I use insights to repurpose or learn something about what's working with my content?How does the Instagram algorithm work?If you have any of these questions, this episode will help you swim through what matters and what doesn't with Instagram and how posts "perform"!I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you...
2024-03-2720 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 12 - Get Your Content Created in 20 Minutes or Less DailyI hear from a lot of coaches about how hard it is to create content because it just takes too long.In this episode, I first go over the three types of content creators. Once you figure out which type you are, I then recommend how you should organize and create to get it done more quickly! Are you a "batcher"? A hybrid creator? Or an "on the fly" content creator? Listen to find out which one!Lastly, I discuss how often you should be optimally be creating as an endurance coach!If...
2024-03-2024 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 11 - The One Thing I Wish I Did Earlier in My BusinessLet's cut to the chase - business owners don't want to add one more thing to their to do list!In this episode, I explain how and why starting an opt-in email list is so important for your coaching business.First, I explain why you want to do this now (or even earlier than now). Next, I go over the three reasons why having an email list is so good for your business. And lastly, I explain how I use one feature in email to really streamline and organize my coaching.I would love to...
2024-03-1317 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 10 - 5 Ideas for What to Post When You are StumpedWe have all been there. Staring at your phone or computer absolutely unsure or stumped on what to post.In this episode, I reveal 5 great ideas that will get you posting but also be those ideas that will help you convert your followings into inquiries!If you need more help with content, I have a free resource, you can download it here: https://coachmichellelake.ck.page/8contenttypesI would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of...
2024-03-0623 min
The Farm to School PodcastNot all Schools Have Walls: A visit With North Country School, Lake Placid NYJoin Michelle and Rick as they interview Todd Ormiston, the Executive Director for North Country School in Lake Placid NY. Todd shares the strategies, challenges and philosophies for farm-based education at their school. We would love to hear from you! Send us a message.
2024-02-2925 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 9 - The #1 Thing Killing Your ProductivityYour time is your most precious resource! In this episode, I go deep on a huge problem that many coaches have - the lack of boundaries - which is what keeps you from growing!I can speak A LOT on this subject because I was a guilty offender of lacking in boundaries and struggling to get any work done due to a crazy amount of incoming notifications calls and messages in all different formats.When I "fixed" these - my productivity improved and business grew!In this episode, I review the 5 ways to...
2024-02-2826 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesBonus Episode 2 - The How and Why on VideoI hear it all the time - VIDEO and putting myself out there is hard!In this episode, my goal is help you make it EASIER.First, I explain the hierarchy of connection - and why getting on video is so important for your business growth.Second, I give you my 4 tips of how I got over my STRUGGLE with video and how I made it now something I do regularly in my business with ease.I would love to connect with you over on Instagram. You can find me @CoachMichelleLake...
2024-02-2624 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 8 - One Coach Non-Negotiable ActionLooking back on my rapid success and the success of the coaches that have worked with me the last few years, I whittle it down to 2 main actions:1. Get mentorship2. Create consistent contentI know - content can be hard because it's time-consuming and "salesy". It's putting you out there in uncomfortable ways.But just wait a second, before you give it no love, listen to this episode where I hopefully convince you just how good, essential and helpful consistent content is for you, your athletes and followings and for growing your...
2024-02-2127 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 7 - What Most Coaches Need to Get Over - Now!On today's episode, we will discuss an essential "task" in running and growing your coaching business - it's so powerful it's almost a cheat code as many coaches are unwilling or scared to do it!Are you letting this common mindset block hold you back from success?Bonus: It's the most important task in selling out your next clinic or camp!I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.I...
2024-02-1416 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 6 - Coaching is a Game of RelationshipsOne of the most important things you can do in your coaching business is to Grow Who You Know. You must grow the number of people in your network to continue to succeed.In this episode, I discuss growing relationships but also answer the questions:What two things are non-negotiables when you get started?What is Social Media for?You have met someone new, how do you start a conversation and move them to Social Media to continue the connection?I would love to connect with you over on Instagram. You can find...
2024-02-0718 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 5 - On the Topic of EnergyEnergy is the way you show up for your athletes. It's so much more than being excited and passionate. In this episode, I dive into the 4 areas of focus as energy is concerned, which is a perfect place to audit your personal energy. Second, I review the three ways I improve my energy when it's not as good as I want it.It's impossible to be high energy, high vibe all the time. But it is important to be aware of how we express energy to our people and how much it matters.I...
2024-01-3121 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesBonus Episode - Why a Coach Community is Essential to Your SuccessIt's lonely at the top. When you are in charge, taking care of your athletes all the time, it's so important to have YOUR place with YOUR people that understand your wins, losses, challenges and struggles. Other coaches that have been there and can help you succeed faster.Listen to this episode where I hopefully motivate you to find your coaching people!I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.I also...
2024-01-2615 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 4 - 7 Lessons from 7 Years as a Business OwnerI have been a Triathlon/Endurance Coach since 2010. But I have been the CEO and owner of my own business (Fiv3 Racing) since 2016. We just had our 7th anniversary and I wanted to give you in this episode my 7 lessons learned from business ownership. My hope is that these help you accelerate your growth by not making the same mistakes as me!I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.I also have...
2024-01-2428 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 3 - What's the Biggest Thing Holding You Back from Growing Your Coaching?In this episode, I dive into the biggest thing holding back from growing your coaching - which is YOUR MINDSET.I review the 3 areas (and mindset blocks) that I hear so many coaches talk about. And many of which I have had myself! Awareness is the first way to tackle them. In this episode, I also help you not only audit which ones you need to work on, but also how to get past them.I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and...
2024-01-1733 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 2 - Are you a Coachpreneur?In this episode, I dive deep into the 5 key distinctions between an Endurance Coachpreneur and a Hobbyist Coach. Obviously, not all coaches will fit 100% in either of the options: hobbyist or Endurance Coachpreneur. But, it’s a great exercise to think and even journal about.Are you looking to do this to be a hobby - something fun to enhance your life, but with no interest (or even belief) that it could ever be more?Or do you believe strongly that not only are you a coach business owner but that you are al...
2024-01-1020 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesTrailer - Welcome to The Endurance Coachpreneur Podcast!Welcome to The Endurance Coachpreneur Podcast!In this episode, I give you my WHY:Who it’s forHow I startedWhere we will be going on this podcastIn upcoming episodes, we will be digging deep into:How to grow your business in both part time and full time hoursStrategy to take your coaching to the next levelPractical and actionable steps to get goingMindset work to feel more comfortable and aligned in your growthInterviews with coaches both new and experienced, all about their journey and lessons learnedSpecific experts in the different skills you ha...
2024-01-0212 minThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 1 - The 4 Keys to Growing your Dream Coaching BusinessThis episode details the 4 Keys or important factors you need to consider when growing your coaching business.These are the things that bring your business from a hobby business to your dream!I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.I also have an email list where I give exclusive freebies, content and updates. To join, just follow this link.And be sure to subscribe to this podcast to get...
2024-01-0233 min