Michelle Lake - Podcast Details

Shows

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 72 - This Is the One Thing You Owe to YourselfIn this episode, we go deep on your goals, your time management and answering the question: what is really holding you back? If you are interested in growing your business now and classify yourself as an intermediate to advanced coach - you can join the Dream to 6!! To learn more, DM me on IG at @CoachMichelleLake.Website | Follow Michelle on IG 2025-05-0722 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 71 - Navigating the Yes, Maybe and No Seasons of Your BusinessToday, we talk all about how we say yes, maybe and no to opportunities and collaborations as your business grows as well as athlete boundaries associated with them.Here are the seasons of your business as relates to our programs at Coach Michelle Lake:Season 1: Beginner, your first 5-10 athletes, as covered in the Dream Launcher Program. DM me on IG "Dream Launcher" to learn more but we will also be doing a big fun event in late May. Stay tuned. Season 2: Gaining experience, building to "full", as covered in the Dream t...2025-04-3023 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 70 - A Lifetime in Coaching (and Sport) with Coach Liz WaterstraatIn our final instalment of interviews of the trailblazer coaches, we have Coach Liz Waterstraat from Multisport Mastery!Liz is an accomplished coach - she founded Multisport Mastery in 2007. She is USAT Level 2 certified (in 2009!), RRCA and USMS Level 3. She coaches all types of athletes from beginner to pro and has coached over 30 national champions! One of her biggest coaching accomplishments is coaching the 2016 Paralympic Triathlon Bronze Medalist! She's had over 40 KQs and an athlete who finished top 3 AG at the Ironman World Championships in Kona.A deeply insightful episode, there is so...2025-04-2338 min

Salt Lake ChamberSpeaking on Business: CIRCLES Salt LakeThis is Derek Miller, Speaking on Business. Circles Salt Lake has a mission to reduce poverty throughout Salt Lake County by building bridges of friendship and community. These connections support individuals and families on their journey from merely surviving to truly thriving. Executive Director and Regional Coach, Michelle Crawford, joins us with more. Michelle Crawford: At Circles Salt Lake, we believe no one should face poverty alone. We bring together people working to escape poverty and those eager to help, fostering real, supportive relationships that lead to lasting change. Since 2017, we’ve been building a community where individuals don’t just...2025-04-2201 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 69 - Starting your Own Coaching Company After Decades of Experience with Coach Amy JavensIn our third instalment of interviews of the trailblazer coaches, we have Coach Amy Javens from Flyt Performance!Coach Amy has 35 years of endurance experience from HS state champion in track and field to collegiate hurdler to Ironman Champion! She has 12 years of coaching experience including running the training for one of the largest charity based teams in the world! She started Flyt Performance last October after working in another big coaching group and she has so much wisdom to share about building your coaching business on your terms. A must listen episode!2025-04-1635 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 68 - Inside Building a Top Coaching Business: Natasha Van der Merwe’s Secrets to SuccessIn our second instalment of interviews of trailblazer endurance coaches, we have Natasha Van der Merwe from NVDM Coaching!Natasha was a Pro Triathlete from 2010 to 2023 and began coaching in 2009. She and NVDM Coaching have helped to create over 15 pro triathletes, and more than 300 WC qualifiers! Currently, there are 22 assistant coaches in this hugely successful program. Natasha is a shining example of the amazing potential that is owning your own coaching brand both in big athlete impacts as well as creating profitable opportunities for you and your staff/team.There is so much to learn...2025-04-0939 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 67 - Building your Coaching Business with Coach Robin BarthRobin has been passionate about triathlons since 2014 when she competed in her first. She soon found herself helping friends get to their first start lines and coaching them to their next finish lines. In 2022, the Dream to 6 program helped her overcome imposter syndrome - and her coaching business took off.Since then she has coached over 150 athletes. She is a full-time coach and a stay-at-home mom to her four children. She started a local club in 2022 called Rise Up Racing with 25 members. In 2025 she reached 120+ members. She expanded her business and brought on five assistant coaches, started...2025-04-0226 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 66 - The Do's and Don'ts of FB AdsHey Coaches, I get asked all the time about FB ads and after 3 years of fussing about with them, I have finally gotten them to work and here are my lessons that I have learned that you can use to not make these same mistakes!Even if you aren't thinking of using Facebook Ads anytime soon, you will learn a lot about how I teach coaches to market their businesses in 2025. Interested in Convertkit Email System for sending athlete and marketing emails? Here is my link to join: https://partners.kit.com/mnebnfgsqjcqA...2025-03-2622 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 65 - The Power of YouIn this episode, we are going to work on unleashing the most POWERFUL part of your marketing and coaching - YOU. Not your logo, your website, your email list BUT YOU.I discuss the top 4 areas you can get "more out of you" to help you better connect with your ideal athlete and some of the mindset struggles that come up when bringing more you in.On March 24th, we are doing a 1 week "Video Challenge" inside the Dream Programs. If you would like to get more comfortable on video while getting my exact prompts...2025-03-1921 min

Charlotte Women of ImpactWoman of Impact - Michelle Connley GoreMichelle Connley-Gore is a marketing expert with 23 years of experience in the areas of marketing strategy, communications planning, brand identity, advertising, creative/design process management, digital content management, BIPOC-targeted marketing, community relations, and event design & management.Michelle earned her chops at global ad agency Leo Burnett Worldwide in Chicago on the U.S. Army national advertising business. Michelle then went on to hone her skills at national agency, Carol H. Williams Advertising, working on the General Motors, Procter & Gamble, Coca-Cola, and Disney accounts. Working in the areas of account and event management, Michelle managed TV and print productions, the...2025-03-1215 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 64 - How to Best Help Your AthletesIn this episode, I am going over the concept of "Coach Concierge" - that as a coach you will be the first line of defence in a number of areas, but if any kind of expertise is needed, don't just assume you have the best knowledge and can help the best but feel COMFORTABLE in your role as concierge - referring your athletes to someone else to help solve that problem. In many cases, it will help their performance, but in many other cases, it is the most responsible and important thing you can do in coaching them. 2025-03-1219 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 63 - The 4 Signs You Are About to Get an InquiryHey coaches - a short and strategy-heavy episode for you today - how can you tell you are about to get an inquiry? What you can control and can't control? How to speed along the process? What works best here?The Dream to 6 is open this week - if you are a 10/10 "Heck Yes", finally ready to do something different in your business, speed up your coaching process, learn the marketing and strategy that works, increase your profitability and income - Dream to 6 is the program for you! Just send me a DM @CoachMichelleLake on IG that...2025-03-0514 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 62 - How to Coach More Efficiently in PT HoursHey! I know that many of you listening to this are coaching in part time hours. It's how almost all of us started! And I know there is a huge struggle to work effectively in the little time you do have and it tends to lead towards burnout and stress because there is NEVER enough time! In this episode, I review my TOP 5 tips for what to do when you are just short in time to coach those athletes you do have more efficiently, while also aiming to maybe create more impact by getting even more athletes!...2025-02-2626 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 61 - The 4 Investments I Am Making in 2025In this episode, I go over the 4 essential investments I am making in my business in 2025 that you can learn from! I mentioned starting your email list on kit.com - here is a link to setup an account! https://partners.kit.com/mnebnfgsqjcqStarting on February 24th, introducing the free 5 day experience: Build your Coaching Sales Machine! Turn your content & marketing into ideal athlete inquiries bringing in weekly new sales! Join HEREThe FREE BUILD YOUR COACHING MACHINE EXPERIENCE:A deep dive on the types of content that work f...2025-02-1925 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 60 - The Success MetricsIn this episode, I go over the 3 top things I see in coaches that build successful coaching businesses! They may surprise you! When listening, do a personal audit of how you run your business. Where can you grow?? Where can you do a bit better?I am excited to announce that in the last week of February I am going to be hosting a new FREE experience for coaches looking to improve their marketing so they can get 5 new inquiries this month. Join me for the Build your Coaching Sales Machine Experience - follow this l...2025-02-1223 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 59 - Keeping Your Focus on What Matters!It's Super Bowl week and I diverge a little bit with quotes of one of my favorite pro athletes playing in the SB. But, what you want to listen for is why this is so applicable to business. How do you focus on what actually matters - the things and actions that will actually help you to get more 1:1 athletes??If you are interested in learning more about either of our Dream Programs, Dream Launcher for newer coaches or Dream to 6 for intermediate to advanced coaches, send me a DM @coachmichellelake!Website | Follow Michelle on...2025-02-0517 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 58 - 4 Takeaways from Balancing Parenting and CoachingIn this episode, you get a very exclusive, and a very short interview with my son Bode who wished to be on the podcast. After that, I go deep on the 4 takeaways, or things I have noticed/learned, about parenting while coaching. Hopefully, these will help you whether you are a parent and thinking about coaching, or a coach that's a parent or thinking about becoming a parent.I would love a review if you haven't left one yet - the reviews help us get the podcasts out to more people! Thanks for listening!2025-01-2918 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 57 - The 5 Things That Didn't Work in My Business Last Year and What You Can Learn From ThemIn this episode, I pull back the curtain on the things that just didn't work in my coaching businesses last year. Now, upon further reflection, it's clear that the lessons were worth the struggle, but I bet you will learn a lot from what didn't work (or didn't seem to work) for me in 2024. Check out the companion episode to this (Episode 55: The 5 things that DID work).Let me know what you think, would love a review on Apple Podcasts or Spotify!As always, if you have any questions, DM me on IG @C...2025-01-2220 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesBonus Episode 56 - What I Learned at the Disney Dopey's ChallengeI raced at the Disney 5k, 10k and Half Marathon this past week and I learned so much that I want to share with you. In this episode, I go over some of the logistics I learned, but also 3 main takeaways that will help you and your business.I mentioned that if you are looking to race any Disney Running races that you should reach out to Coach Jeff Taylor (@EarsUpRacing on IG).As always, I would love a review! This helps me to continue to put these podcasts out. Website | Fo...2025-01-2023 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 55 - 5 Things That Worked in My Business This Year and What You Can Learn From ThemI learned a lot in running my two businesses this year, Fiv3 Racing and the Dream Programs. In this episode, I give you the behind-the-scenes of what we learned and what you can take from those lessons to improve your coaching business! I spoke about a few of my programs/freebies in this episode.1. If you are a head coach working with assistant coaches and want help training them to add their own inquiries, in time management so they can bring on more athletes, business basics so they can stay in business and growing their n...2025-01-1531 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 54 - The Easiest Way to Sabotage your Coaching BusinessToday, we are going to talk about all things pricing. From when you first get started all the way through years of coaching.The number one way to sabotage your business and quit prematurely is to not respect your VALUE and only do it for the impact.Btw, when we collectively as an industry can help STOP coaches from massively undercharging or having free services, it will raise up our value as a whole and our professionalism. Impact is important, of course, but so is keeping you in business and from feeling burned o...2025-01-0823 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 53 - 4 Takeaways from 1 Year of PodcastingIt's been a year!! So exciting to have put out over 53 episodes (we actually had a few bonus episodes too). In this episode, I describe my 4 top takeaways from the year and how you can use these in your coaching business.As we wrap up this first year, I wanted to say how grateful I am for each and every one of you that has taken the time to listen. If you haven't reviewed the podcast yet, I would love if you would drop us a 5 star review as well as a written review in Apple Podcasts. 2025-01-0116 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 52 - The 1 Thing to Get You More Athletes in 2025In this quick and focused episode, I go over the #1 thing that you can do NOW both in person and online to get more athletes in 2025. It's really that simple?I also wanted to thank everyone for a great first year of podcasting - I met my goal of 52 episodes and am so thankful for each and every podcast listener.I would love if you would take a moment and give the podcast either a star review on Apple or Spotify and I would really appreciate it if you would give the podcast a written review...2024-12-2514 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 51 - Our Top 3 Takeaways from BBD Live with Lauren MoniqueWelcome to Episode 51 - a very special episode as I wrap up with my good friend and business bestie, Lauren Monique, our trip to a big marketing & mindset conference called BBD Live (Business by Design). In this episode, we review our top 3 takeaways from this amazing event presented by James Wedmore and his team. These takeaways will be applicable to coaches or business owners of any level!To learn more about Lauren and her business helping online coaches and experts create signature group programs that get great results, you can give he...2024-12-1825 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 50 - 4 Content Prompts to Use NOW at the End of 2024YAY! We made it to episode 50! In this episode, I give you 4 prompts you can use now to get most of your content completed by the end of the year! So you can rest! But also content pieces that will move your business forward. My new and updated 2025 Goal Setting Session is coming in December! HERE is the link to sign up and join us on December 17th at 1pm EST for this 90 min session:Review all your wins in 2024Brainstorm your goals for 2025Prioritize these goals (looking across life, business, your own racing...2024-12-1117 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 49 - One Thing I Added to Double My Income in One YearIn 2023, I doubled my income from 2022, almost exactly!!! I am sure there were lots of changes that I made, but one of the biggest things I did I describe in this episode. My new and updated 2025 Goal Setting Session is coming in December! HERE is the link to sign up and join us on December 17th at 1pm EST for this 90 min session:Review all your wins in 2024Brainstorm your goals for 2025Prioritize these goals (looking across life, business, your own racing if applicable, family)Set goals for sales, athlete numbers and review your...2024-12-0415 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 48 - How to Build More Than 1:1 Coaching with Coach Coral OwenToday, I have Coach Coral Owen - the Head Coach and Founder of @teambabeathletics, one of the biggest female triathlon and endurance clubs in the World! To add to this, Coral also founded the Tampa Bay Babes Triathlon, an annual women's-only sprint triathlon that was first held in June 2024 and is open for registration in June of 2025 - find more info here @tampabaybabestri on Instagram!We dug deep on the history of her business and her "ascension model" - how she uses a variety of offers that lead up to her premium offer...2024-11-2727 min

The Endurance Coaching Business PodcastDream to 6 - Coaching Business with Michelle LakeIn this episode, endurance coach and business mentor Michelle Lake shares invaluable insights for endurance coaches looking to grow their businesses. Michelle discusses her transition from competitive athlete to coaching and then to helping other coaches create sustainable and profitable coaching businesses. Some of the key takeaways include:The Power of Niching: Michelle emphasizes the importance of defining your niche to attract the right clients. By being specific, you resonate deeply with your ideal audience rather than trying to appeal to everyone and connecting with no one.Marketing Misconceptions: Many coaches believe marketing diminishes their credibility. Michelle counters...2024-11-2538 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 47 - How to Bring the Athlete Back into Coaching with Coach Jo WatkinsonYou are in for a treat today, as I have Coach Jo Watkinson from @smartertri on to talk to me all about why we need to bring the athlete back into coaching, not only to help them get better results, but also to distinguish ourselves better from training plans and AI systems. Coach Jo is an Assistant Coach in the Dream to 6 and a 6+ year Triathlon and Endurance Coach. She is a British High Performing Coach with Diploma as well as a British Tri Coaching tutor. Her business expertise is focused on club coaching, business...2024-11-2025 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesBonus Episode - Here's What We Learned at the Dream RetreatTAKEAWAYS FOR DAYS! We just hosted our annual Dream Retreat November 8th-10th 2024 and I did my best to compile some of the best takeaways from myself and our coaches that attended! You will get 7 takeaways that you can use RIGHT NOW in your business. If you have any feedback on this episode or any of the takeaways - I would love a DM on Instagram @CoachMichelleLake. We would love to have you join us next year - also send me a DM if you are interested in learning more!Website | Follow Michelle on IG 2024-11-1526 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 46 - The What, When, Who and How of the Dream to 6 ProgramThe Dream to 6 Program is just about 2 years old and I thought it was a great time to discuss all the details of our signature program - how we help intermediate to advanced coaches break through plateaus, confusion, and burnout to build their Dream Coaching Businesses. How we have helped over 100 coaches go from Coach to Coachpreneur - not only be great coaches, but transform into great business owners that are profitable, scaling and feeling GREAT about their businesses once again.Interested in learning more? DM me on Instagram @CoachMichelleLake. Send me acronym DT6 and I will...2024-11-1328 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 45 - The Top 5 Things I Learned from the Dream Content ChallengeLate last month, I ran a free 8 day content challenge and it was not only great to help coaches learn what types of content work, but it also showed some really interesting and helpful lessons in terms of coaching businesses and content! Listen here to my top 5 takeaways, plus some behind-the-scenes details!Send me a DM and let me know what you think of the episode. And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!Website | Follow Michelle on IG 2024-11-0620 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 44 - 3 Things You Need Before 2025We have 2 months left in the year, can you believe it?!??!?!These are the 3 (somewhat time-sensitive) things that you need to do NOW to be on the up-and-up, stand out, and continue to grow in 2025!Dream Launcher is NOW OPEN!!!! Click here to learn more!! https://coachmichellelake.lpages.co/dream-content-challenge/ Questions about which program is right for you?? DM on Instagram @CoachMichelleLake!Website | Follow Michelle on IG 2024-10-3020 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 43 - 4 Things Coaches Should AvoidIn this episode, I review 4 things I hear coaches doing (I may have done some of them in my past too 😇) and how they are only hurting you, not only in your mindset but in your time management and work!Introducing the FREE Dream Content Challenge!! Register here: https://coachmichellelake.ck.page/2024challengeWhat will you get in this challenge?✨ What to actually post to get more inquiries✨ Tricks for consistency✨ Daily templates and content prompts - plug and play content ideas✨ BONUS: Special prizes for taking content act...2024-10-2320 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 42 - How to Feel Better About Social MediaIf you don't always feel great about using social media to connect with athletes or to sell your coaching, this episode is perfect for you! When you reframe how you think about social media and back it up by getting more experience posting content, it does get better!Introducing the FREE Dream Content Challenge!! Register here: https://coachmichellelake.ck.page/2024challengeWhat will you get in this challenge?✨ What to actually post to get more inquiries✨ Tricks for consistency✨ Daily templates and content prompts - plug and play c...2024-10-1623 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 41 - How to Get More Inquiries!Tune in to this super actionable episode! Find out how to get those inquiries, what will it take, where to focus and what athletes need to inquire!Starting on October 21st, I will be hosting a super fun FREE CHALLENGE to help you get more ideas when creating content, as well as help you get consistent now!What you will get in the first ever Dream Content Challenge:1. You will learn what to actually post to get more inquiries!2. You will get help becoming more consistent in your content...2024-10-0921 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 40 - A Reframe That Will Save You So Much Time and EnergyHow do you approach problems in your business? Can you reframe them into something positive? In this episode, I review why problems can actually be a good thing, how to shift your thinking about them, and how the number of problems you can handle can be a look into how big you can grow your business currently.The DREAM TO 6 program has RE-OPENED!!Most certification programs are completely focused on helping you learn how to coach but spend almost no time teaching you how to get athletes. DIY-learning how to run your business and bring...2024-10-0219 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 39 - How to Coach More Athletes in Less TimeTime is our most precious resource!! But so many coaches take way too long doing the actual act of coaching, writing plans and providing feedback. Hint: it's mostly because they have way too many distractions! Listen now to get my favorite 4 tips to plan and give feedback distraction-free!If you need more help with time management and writing athlete plans, I have a free resource for you! Download my top 5 time hacks here: https://coachmichellelake.ck.page/5timehacksWebsite | Follow Michelle on IG 2024-09-2519 min

Under the Waves6 - The Holy Grail of Lake ErieWelcome board this week's episode as Andrew and Michelle explore and try to decipher where the Holy Grail of Lake Erie is located. On December 7, 1909 the SS Marquette & Bessemer No. 2 left south Lake Erie headed toward the north and while seen by everyone and their grandmother, was never fully seen again. Tune in to hear this wild tale!Sources:https://en.wikipedia.org/wiki/SS_Marquette_%26_Bessemer_No._2https://www.hofmannlawfirm.com/blog/marquette-amp-bessemer-no-2-mystery-of-our-inland-seas.cfmhttps://www.advancedwireless.com/radio-101-history/https://ethw.org/Guglielmo_Marconi 2024-09-201h 10

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 38 - How to Stand Out OnlineIn this episode, I deep dive into how to stand out better online. It's a crowded space right now (it probably has been for a long time!) and it's important to make your content creation time matter by getting the views online you want! Listen in for my 6 (plus a bonus #7) ways to stand out better online. Interested in one of our programs to grow your business? Here are the key distinctions:Dream Launcher 🚀 ✨ Month-to-month (cancel anytime) program perfect for the newer to intermediate coach looking to build a sustainable and profitable busines...2024-09-1826 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 37 - To Use AI in Your Content or Not?What a controversial topic in Endurance Coaching - should you use AI in your content?!?! First, I dive into why or why not you should use AI in your plan writing (short answer is NO) and my reasons why if you are thinking about making the switch.Next up, I provide my 7 tips or reasons to use ChatGPT in your content creation. Should it write stuff for you and then you cut and paste? NOOOOOOO!! But, what are some other ways to use it to clean up your writing or get ideas? Prompts are included i...2024-09-1123 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 36 - The Biggest Thing Holding You Back from SuccessIs..... Perfectionism! It's a paradox: we think we work really hard and try to be perfect in everything we do to become more successful, but really it's our biggest limiter.In this episode, I share my top 4 takeaways and how to get out of this dangerous cycle.In this episode, I mentioned the reasons why creating content is SO important as a coach. Find that episode here: https://www.buzzsprout.com/2215178/episodes/14453373-episode-8-one-coach-non-negotiable-action Website | Follow Michelle on IG 2024-09-0421 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 35 - The #1 Goal in Creating ContentIn this episode, I give you the reason why you need to focus on: Getting athletes to actually read what you write!I provide 4 tips for non-video content as well as 4 tips for video content. Get those people to read (or watch!) to the very end!Do you need help with content ideas? Download my free content types guide for endurance coaches here: https://coachmichellelake.ck.page/8contenttypesI would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you...2024-08-2819 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 34 - How to Keep an Athlete for LifeAs much as we want athletes to stay with us for life, many will eventually leave due to their own life changes.But we, as coaches, do share a role in keeping them in sport for a long time, and making sure they build their training towards big scary goals in a sustainable way.If they stay in sport - they stay with us for life. But first it's our job to help them stay in sport :)My program SELLING SEASON is now open for registration. This two week program will...2024-08-2124 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 33 - The Best Time of the Year!You may have guessed right, the best time of the year is SELLING SEASON! This is crucial time on the calendar when 40-60% of inquiries for coaching come in - typically between September and mid-Winter, January-ish. In this episode, we describe the WHY this happens now, as well as the 5 areas you need to focus on to optimize this time of the year to:1. Get more than your share of inquiries2. Retain your current athletes as much as possible 3. Refresh your front end systems and be prepared for new inquiries efficiently wi...2024-08-1415 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 32 - What to Do if Your Business Isn't Feeling FunIn this episode, I give you the practical ways to feel better and more positively about your business. True, it won't always be sunshine and flowers, but we also don't want you feeling miserable about your business. I also provide 3 easy ways to get your business feeling fun as soon as possible. Spoiler - it's based in your mindset!The Dream Launcher program is opening in the fall for those newer coaches who:Took all the certification classes but are struggling to actually get athletesHave no clue where to startDon’t know what order to...2024-08-0728 min

The Rambling Runner Podcast#637 - Michelle Lake: My Favorite WorkoutsVeteran triathlon and running coach Michelle Lake is on the show to give us two of her favorite long run workouts inspired by her work in triathlon.Michelle has helped many athletes quality for the IRONMAN World Championships in Kona and helped one of athletes run a 2:25 marathon while working with him for a decade. These two workouts are inspired by that work and can help runners of all abilities increase their aerobic capacity and recover faster.If you are a running coach, or thinking of becoming one, check-out Michelle Lake on Instagram at www...2024-08-0235 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 31 - How Do I Get More Followers?In this episode, I answer a question I get all the time, how do I get more Instagram followers?Well, of course, I don't think followers are the end all be all, but in this episode we review my 4 top tips for cleaning up your profile so that athletes are compelled to give you a follow plus a bonus tip.The Dream Launcher program is opening in the fall for those newer coaches who:Took all the certification classes but are struggling to actually get athletesHave no clue where to startDon’t kn...2024-07-3117 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 30 - Niche to Win: Why Endurance Coaches Need to Specialize Who They CoachIt's so common to think - why don't I stay super broad and then I won't offend anyone and then also be able to coach everyone? This couldn't be further from the truth. When you try to attract everyone, you attract no one! In this episode, I go over the 3 main reasons niching WORKS and also answer 2 questions that I often get about niching. The Dream Launcher program is opening again in late July for those newer coaches who:Took all the certification classes but are struggling to actually get athletesHave no clue where to...2024-07-2420 min

Business with Impact#261 How to Create Content for Your Ideal Client with Guest Expert: Michelle LakeOn today’s episode, I am really excited to introduce you to Michelle Lake! Michelle coaches endurance athletes and I had the honor of meeting Michelle in-person just over a year ago. One of the things that impressed me the most about Michelle is that she is so good at speaking to her ideal client on social media. Now, when I say speaking to her ideal client, I don't mean just posting content… I mean, she's really good at getting in people's minds. Have you ever read a post f...2024-07-2320 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 29 - The 5 Things I Would Tell a Promising New Coach (Or Any Coach)!In this episode, I go deep on what I would tell a promising new coach (or any coach actually). These five things may not be what you expect! The Dream Launcher program is opening again in late July for those newer coaches who:Took all the certification classes but are struggling to actually get athletesHave no clue where to startDon’t know what order to invest in the business basicsWant help creating effective content (and may even be wondering WHY content??)Are short on time and want to focus on what actually worksJoin the wai...2024-07-1726 min

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesEpisode 28 - Here's How I Hit My First 10K Month Endurance CoachingIn this episode, I uncover the 6 main things I did to go from 6-7k months in 2021 to 10-12k months starting in April 2022.Interested in learning more about my programs? The Dream Launcher program is opening again in late July for those newer coaches who:Took all the certification classes but is struggling to actually get athletesHas no clue where to startDoesn’t know what order to invest in the business basicsWants help creating effective content (and may even be wondering WHY content??)Is short on time and wants to focus on...2024-07-1017 min