Shows
Micka on InfluenceMicka on Influence - Brenda WachiraIn this episode, Micka Alexander chats with Brenda Wachira, Account Director at EXP Kenya, Africa’s leading experiential agency. Brenda shares her journey into experiential marketing, the shift from traditional activations to meaningful brand experiences, and why micro-influencers are outperforming celebrities in conversion.
They unpack insights from the Predator Kenya campaign, touching on culture, language, TikTok trends, and the role of Infinity’s analytics in shaping authentic storytelling and measurable results.
A powerful conversation for marketers and brands wanting to understand how influence really works in African markets — where culture, community, and experience drive results.
2025-12-0832 minMicka on InfluenceMicka on Influence - Evan KottonIn this episode of Micka on Influence, host Micka Alexander sits down with Evan Kotton, Digital Media Strategist at Mediology, to explore how influencer marketing continues to evolve in today’s media landscape. With over a decade of experience in digital marketing, Evan shares how his career began in the early days of Facebook advertising and how he has witnessed social media grow from a new communication channel into one of the most powerful tools in brand storytelling. He unpacks the human element behind influencer marketing — the power of authenticity, real connections, and why “people do business with
people...
2025-11-2429 minMicka on InfluenceMicka on Influence - Jhene NelIn this episode of Micka on Influence, host Micka Alexander sits down with Jhene Nel, Sales Director at Nfinity Influencer, to unpack groundbreaking IPA research proving that creators are not just short-term sales drivers — they’re the future of brand building. Jhene shares why this is such a defining moment for the influencer marketing industry and how it validates what many marketers have long observed: creators truly move the needle for brands in measurable, lasting ways.
The conversation dives into how marketers can shift from a “performance-only” mindset to a more strategic, brand-building approach, exploring what truly makes cr...
2025-11-0925 minMicka on InfluenceMicka on Influence - Marcelle EcksteinIn this episode of Micka on Influence, host Micka Alexander is joined by Marcelle Eckstein, Brand Manager at SC Johnson, to explore the evolving world of brand storytelling and influencer marketing. From discovering her passion for marketing at just nine years old to leading campaigns for some of South Africa’s most trusted household brands, Marcelle shares her journey, her philosophy on people-first marketing, and what drives her creative approach.
Together, they unpack how influencer marketing has shifted from polished celebrity endorsements to real, relatable storytelling that connects with consumers on a deeper level. Marcelle reflects on th...
2025-10-2623 min
HelderbergFm 93.6We Could Be Related On #HFMTOP30🔥 New Music Alert! Ben Rodrigues and We Could Be Related just dropped ‘Want Me’ — a high-energy pop anthem packed with feel-good vibes and infectious beats! 🎶 🎙️ Join @micka_alexander for a special interview with Aidin and Devon as they chat about the collab, the creative process, and all things Ben Rodrigues and We Could Be Related! #BenRodrigues #WeCouldBeRelated #WantMe #NewMusicRelease #HelderbergFM #RadioInterview #PopVibes #BehindTheMusic #LocalArtists #FeelGoodMusic #SaturdaySoundtrack #NowPlaying 📻 93.6fm | 💻 helderbergfm.co.za | 📱 WhatsApp 021 100 6936
2025-06-0311 min
HelderbergFM 93.6We Could Be Related On #HFMTOP30🔥 New Music Alert!
Ben Rodrigues and We Could Be Related just dropped ‘Want Me’ — a high-energy pop anthem packed with feel-good vibes and infectious beats! 🎶
🎙️ Join @micka_alexander for a special interview with Aidin and Devon as they chat about the collab, the creative process, and all things Ben Rodrigues and We Could Be Related!
#BenRodrigues #WeCouldBeRelated #WantMe #NewMusicRelease #HelderbergFM #RadioInterview #PopVibes #BehindTheMusic #LocalArtists #FeelGoodMusic #SaturdaySoundtrack #NowPlaying
📻 93.6fm | 💻 helderbergfm.co.za | 📱 WhatsApp 021 100 6936
2025-06-0311 minMicka on InfluenceMicka on Influence - Murray LeggIn this conversation, Micka Alexander and Murray Legg explore the dynamic world of influencing media and marketing, particularly focusing on the growth of the creative economy in Africa. They discuss the importance of storytelling, the creator triangle of content, community, and commerce, and the barriers creators face in achieving financial independence. Murray emphasizes the value of curiosity and consistency in content creation, as well as the unique advantages African creators possess in a rapidly evolving digital landscape. The discussion also highlights the significance of authentic brand partnerships and the need for brands to embrace real-time audience feedback.
2025-05-1921 min
HelderbergFm 93.6Semi Finalist Mrs SA 2024, Yamnkela Mqikela-Mswi On TurnItUP!Turning it UP! with Micka Alexander was the local all rounder Yamnkela Mqikela-Mswi, chatting to Micka about her road to success when it comes to pageantry and her current title as Semi-Finalist for Mrs South Africa 2024 and her continued commitment to her community as founder of the non-profit organization, Sistahood411. Tune in to #TurnItUP! with Micka, every weekday between 6PM-9PM, only on HelderbergFM 93.6. 📻 93.6fm | 💻 helderbergfm.co.za | 📱 WhatsApp 021 100 6936
2024-03-1808 min
HelderbergFm 93.6Kyle Deutsch On #TurnItUP!Kyle Deutsch made a dangerous comeback with his latest release! Listen to Micka Alexander on #TurnItUP!, chat to Kyle Deutsch about his latest release "Dangerous" and what inspired it. Dangerous is now available to stream on all your favorite music streaming platforms! Tune in to #TurnItUP! with Micka, every week day from 6PM-9PM. 📻 93.6fm | 💻 helderbergfm.co.za | 📱 WhatsApp 021 100 6936
2024-03-1108 min
Mr Cozzo Seven/ElevenClub Cozzo 255 The Face Radio / Sammy’s Grüvn this weeks episode, new music from Doug Gomez, Barbara, Luuk Van Dijk, Raul Sanchez.
The track of the week is Sammy’s Grüv by Demuir. Enjoy !
Doug Gomez, Tedd Patterson - Baby Powda (Tedd Patterson Edit) [Merecumbe Recordings]
Amps - Don't Stop Funk [Play Of Color Red]
Claudio Giordano - All Lie [What You Like Black]
Ander P & Apollonio (PE) - Down [HOTOVEN RECORDS]
Raul Sanchez - Loop No 5 (Chemars Remix) [Ginkgo Music]
Carlos Mantilla - Home is Not a Solution [Dish Of The Day]
Markus Eden - Drop for Me (Original Mix) [Creche Records]
Filip Grönlund - Wh...
2024-03-072h 00
HelderbergFm 93.6Carla Franco On #TurnItUP!Carla Franco Turned it UP! with Micka Alexander on HelderbergFM 93.6 and incase you missed this legendary conversation, now is the time to catch UP! Find out all you need to know about Carla's new single "Sugar" in this captivating podcast. 📻 93.6fm | 💻 helderbergfm.co.za | 📱 WhatsApp 021 100 6936
2024-02-1513 min
DMCX Bicycles DesignAlexander Kristoff's 2022 Bike SizeAlexander Kristoff's 2022 Bike Size as he is racing for team Intermarché - Wanty Gobert on the Cube Litening C68X Team Edition. This episode is the second podcast reviewing the Norwegian pro cyclist as he changed team and bike at the end of the season 2021. Yet, Alexander Kristoff will join the Norwegian pro team Uno-X from 2023 so this will give me the opportunity to do another podcast about Kristoff next year. For now this episode focus on his Cube Aero road bike. Please check his bike sketch and geometry on www.dmcx.com.
2022-09-1007 min
Mindful Moments with MickaMoney & Abundance Part 2Hey Money Magnets! Listen to this quick money affirmation podcast when you have minimal time, but need to reset your belief structure around money. YOU CAN DO IT. I believe you can! Share this podcast with your friends and family and on social media, don't forget to tag me @micka_presenter on IG Micka Alexander on facebook! HAPPY MANIFESTING
2021-04-1403 minMindful Moments with MickaLevel Up AffirmationsYou can use these Affirmations to train your mind to think differently, by repeating them daily. Use it as an instant hype me up, to keep calm and center yourself, or say them to raise your vibration. You are amazing, you are capable and worthy! DON'T SELL YOURSELF SHORT FOR ANYONE, FOR ANY REASON, EVER! Social Media : Micka Alexander Instagram; micka_presenter Credit ; Thanks to the following sites for inspirations ; affirmation/huffpost.com , thepositivemom.com , Youtuber Leoor Alexandra
2021-03-0905 minMindful Moments with MickaWelcome to a new day ; AffirmationsCopy the link and share with your friends and family if this could possibly help them.Use these Affirmations as a tool in conjunction with inspired action. Take control of your day and enjoy having a Mindful Moment with Micka.Facebook : Micka Alexander IG : micka_presenter Credit ; www.jillconyers.com and www.motivationping.com
2021-03-0205 minMindful Moments with MickaBest version of YOU ; AffirmationsClose your eyes an envision the best version of yourself. When you are manifesting becoming your best self, it's so important to already embody the right attitude, habits and mindset. I can help you with adapting the right attitude and affirm those beliefs, but creating good habits is up to you. Acknowledge your potential and Appreciate your growth. LETS LIVE OUR BEST LIVES. :) Follow me on IG ; Micka_presenter Facebook; Micka Alexander
2021-02-2205 minDMCX Bicycles DesignAlexander Kristoff's Colnago V3RS Bike size (episode 21)Micka from DMCX reviews the Alexander Kristoff's Colnago V3RS Bike size as he races the 2020/2021 season with the team UAE. Alexander is a powerful Norwegian sprinter. Micka explains why Kristoff races on disc brakes while the rest of his team is on rim brakes type of bikes.
2020-09-0113 min