Shows
Small Business StoriesUnlocking PR Success: Mickie Kennedy’s Proven Press Release Strategies for Small Business GrowthS5:E15 Discover how small businesses can punch above their weight with actionable PR strategies from Mickie Kennedy, founder of eReleases and renowned PR expert. In this episode, Mickie shares his journey from creative writing to building a leading press release distribution service, and delivers practical insights for entrepreneurs aiming for real media coverage, credibility, and results without the big agency price tag. Growth hacking at its finest! Key Takeaways for Small Business Owners & Entrepreneurs via Mickie's discussion with Dr. LL: [4:15] The Power of Storytelling in Press Releases: Mickie explains how shifting from dry data t...2025-07-0446 min
Marketing DominationE30: Small Business PR Secrets To Dominate Your Local Market! | Mickie KennedyThink PR is only for the big guys? You might be missing out on a game-changing marketing strategy! In this episode, we’re breaking down how small businesses can use PR to grow their audience, establish credibility, and attract customers—without spending big bucks on ads.Our guest, Mickey Kennedy, founder of eReleases, has spent 26+ years helping small businesses get featured in major media outlets. He’s here to dispel PR myths, share insider tips, and give you a simple strategy to make PR work for YOUR business.📒 Show Notes and Resources 📒https://www...2025-03-1827 min
Future FactoryThe Power of Earned Media & Storytelling | Mickie KennedyIn this conversation, Mickey Kennedy discusses the importance of effective press releases and how small businesses can leverage them to gain visibility. He emphasizes the difference between earned media and syndication, the significance of storytelling, and the need for unique, newsworthy content. Kennedy also addresses common challenges like imposter syndrome and provides actionable strategies for creating impactful press releases that resonate with journalists and audiences alike.
Special Guest:
Mickie Kennedy is a PR expert and the founder of eReleases, a press release distribution service dedicated to helping small businesses, startups, and authors gain media exposure. With o...2025-03-0537 min
Vroom Vroom Veer with Jeff SmithMickie Kennedy – Creative Writing helps Bring News Releases to Small BusinessMickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. 26 years ago, Mickie founded eReleases after realizing that small businesses desperately need a press release distribution service they can afford. While working in PR. Mickie came face to face with customers that wanted to use press releases due to their effectiveness at bringing in business, but could not afford to pay the extremely high startup fees that most agencies charged. Mickie saw an opportunity to help — and eReleases was born.
Mickie created eReleases to give small businesses access to the media and to a...2025-02-1030 min
Million Dollar RelationshipsThe 3% Rule: Crafting PR That Works with Mickie KennedyWhat if the secret to tripling your business lies in letting go of control and leveraging the right PR strategy? In this episode, Mickie Kennedy, founder of eReleases, shares his 26-year journey in public relations and the transformative lessons he's learned. From crafting press releases that actually generate media coverage to overcoming micromanagement tendencies, Mickie reveals actionable insights that any entrepreneur can apply. He highlights the power of storytelling in PR, shares his journey of stepping back from daily operations to focus on strategy, and underscores the importance of building relationships with experts. ...2024-12-2033 min
Client Horror StoriesThat time when a client paid you with fake checks (with Mickie Kennedy)In today’s episode with Mickie Kennedy, President of eReleases, we will hear about a harrowing client horror story that happened when he was just 4 meager years into his business.
Mickie has a press release distribution business he has been running for more than 25 years now. At such an early start, he was approached by a client from a music conservatory for a press release. After negotiations and a lot of discussion, the project was initiated. Eventually, he received a check from FedEx for the client’s payment. He cashed it in and was then informed by the...2024-12-1832 min
Customer Growth SessionsS1 E28: From Concept to Coverage: Mickie Kennedy’s Guide to Effective Press ReleasesJoin us for an enlightening session with Mickie Kennedy, President and Founder of eReleases.
In this episode, Mickie shares his expertise on the importance of press releases for businesses, how to craft a compelling story that captures national media attention, and practical tips for leveraging press releases to build credibility and grow your brand.
Discover the art of engaging journalists, creating data-driven press releases, and effectively timing your media push. Plus, learn about valuable resources and strategies to boost your PR efforts.
Connect with Mickie Kennedy and eReleases:
Learn more about eReleases a...2024-12-0232 min
The Best SEO Podcast: Unlocking the Unknown Secrets of AI, Search Rankings & Digital MarketingMastering Press Releases: Transformative Strategies for Success with Mickie KennedyEver wondered how press releases can transform your marketing strategy? Sit back as Mickie Kennedy from eReleases reveals his journey from creative writing to becoming a press release maestro. Mickie shares fascinating insights into the art of storytelling within press releases, emphasizing how a captivating narrative can win journalists over and boost your business's success. Through Mickie's experience, you’ll learn how press releases are not just about data or product launches, but about crafting stories that resonate.Press releases can be a powerful tool in today's fast-paced media environment, but they need to be do...2024-11-2436 min
Profit Answer Man: Scaling with Profit First & BeyondGetting PR for Pennies with Mickie KennedyGetting PR for Pennies with Mickie Kennedy In today’s episode of The Profit Answer Man, we are joined by Mickie Kennedy, the founder of eReleases. Mickie brings over 25 years of experience helping small businesses and entrepreneurs increase their visibility and gain access to national media outlets through affordable press release services. From creative writing to mastering the art of the press release, Mickie shares how his journey led him to become an expert in public relations and how businesses can use press releases to grow their brand effectively. In this episode, you wil...2024-11-1235 min
Apollo Papyrus PodcastPress Releases, Poetry Writing, and Nonfiction Writing with Mickie KennedyIn this episode, host Aaron Apollo Camp interviews Mickie Kennedy.
Mickie, the founder of the press release company eReleases, is a poet and the author of two nonfiction books: Beginner’s Guide to Writing Powerful Press Releases and The PR Strategy Manifesto.
You can learn more about Mickie’s poetry work at https://mickiekennedy.com/, view a listing of Mickie’s nonfiction books at https://www.amazon.com/s?i=digital-text&rh=p_27%3AMickie+Kennedy&s=relevancerank&text=Mickie+Kennedy&ref=dp_byline_sr_ebooks_1, and learn more about eReleases at https://www.ereleases.com/.2024-11-0129 min
Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven EntrepreneursUnlocking the Power of Press Releases for Your Podcast with Mickie KennedyPress releases are often associated with marketing strategies for large companies and corporations. But have you ever thought about writing and sharing one for your podcast? Mickie Kennedy, PR expert and Founder of E-Releases, joins us this week to share why press releases are advantageous for small businesses, how to craft the perfect release to catch a journalist’s eye, and the strategies he’s seen work for podcast press releases before. This week, episode 176 of Listeners to Leads is about unlocking the power of press releases for your podcast! Mickie Kennedy is an expert at helping small...2024-10-3134 min
The EO Visionary Voices PodcastMastering the Art of Press Releases: Insights from eReleases Founder Mickie KennedyIn this episode of Uncharted Entrepreneurship, host Brent Peterson interviews Mickie Kennedy, founder of eReleases and expert in press release distribution.Key topics discussed:Mickie's journey from poetry student to PR innovatorThe evolution of press release distribution methodsStrategies for creating newsworthy press releasesThe importance of storytelling and strong quotes in press releasesUsing industry surveys to generate media attentionBest practices for timing press release distributionThe impact of AI on press release writingTips for entrepreneurs looking to improve their PR effortsGuest: Mickie Kennedy, Founder of eReleasesWebsite: ereleases.comFree Masterclass: https://ereleases...2024-10-2941 min
The Profit Minds Podcast w/ Steven KirchLeverage Press Releases to Grow Your Business with The Press Release Ninja, Mickie KennedyThe Profit Minds Podcast with Dr. Steven Kirch, Episode 97
In this episode of The Profit Minds Podcast, Dr. Steven Kirch speaks with Mickie Kennedy, The Press Release Ninja and Founder of eReleases. Mickie founded eReleases 25 years ago to help small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution.
Tune in to the episode for these key takeaways:
* Mickie’s career journey from aspiring poet to press release writer because it was the first stable job he got
* How press releases have evolved since he started wr...2024-10-1836 min
Play Big Faster Podcast#167: The Truth About PR: Why Your Business Can't Ignore It | Mickie KennedyIn this episode of the Play Big Faster Podcast, we dive into the world of public relations with Mickie Kennedy, president of eReleases and expert in press release distribution. Mickie shares his journey from poet to PR professional, explaining how he revolutionized the industry by focusing on story-driven press releases. He discusses the importance of earned media, the power of newswires like PR Newswire, and how small businesses can leverage PR to boost their visibility and credibility. You will learn about the relationship between PR, advertising, and marketing, as well as practical tips for measuring...2024-10-1024 min
Play Big Faster Podcast#167: The Truth About PR: Why Your Business Can't Ignore It | Mickie KennedyIn this episode of the Play Big Faster Podcast, we dive into the world of public relations with Mickie Kennedy, president of eReleases and expert in press release distribution. Mickie shares his journey from poet to PR professional, explaining how he revolutionized the industry by focusing on story-driven press releases. He discusses the importance of earned media, the power of newswires like PR Newswire, and how small businesses can leverage PR to boost their visibility and credibility. You will learn about the relationship between PR, advertising, and marketing, as well as practical tips for measuring PR success through metrics like...2024-10-1024 min
You're Worthless. Read that again. The Juxtaposition of Your Very SoulS1 #127 Press Power: Mickie Kennedy on Boosting Business Credibility with Press ReleasesWho is our guest?
Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution.
Mickie founded eReleases 25+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. The company excels in writing and distributing press releases to journalists, trade publications, and key industry influencers, thereby increasing visibility and credibility, and driving more revenue from dr...2024-09-141h 04
The Small Business Black Holes with Alan PentzEarned Media Mastery: Mickie Kennedy's Guide to Impactful Press ReleasesMickie Kennedy, founder and CEO of eReleases, discusses the evolution of his company from its inception over 25 years ago to its current status as a leading press release distribution service for small businesses. He details how eReleases works with PRNewswire to provide affordable national distribution for smaller companies, filling a gap in the market that larger wire services often overlook.The conversation explores the impact of social media and the internet on the PR industry, the importance of crafting compelling stories in press releases, and strategies for increasing the likelihood of media pickup. Mickie shares insights on the types...2024-09-0344 min
Business Excellence - TOP 5 SeriesIn Conversation - Mickie Kennedy Top Five Tips For Press Release Success"If you go to AI and ask AI to help you write a subject matter for PR, you're going to get the same 97% of releases that don't work because AI's been trained on the whole body of press releases out there.” Mickie Kennedy Top Five Tips For Press Release Success1. What is a press release and how do they work?2. What are tips for writing a winning press release3. Why do so many press releases fail?4. How do you measure press releases performance?5. De...2024-09-0224 min
Frugalpreneur: Building a Business on a Bootstrapped BudgetPR, Publicity, and Media Coverage for Entrepreneurs and Podcasters (with Mickie Kennedy)💡 Guest bioMickie Kennedy stumbled into the world of PR and marketing while finishing up a poetry degree 27 years ago. After realizing that waiting tables and writing poetry was not sustainable, he transitioned into PR and founded eReleases, a PR service that helps businesses get their news to the media. His background in writing and creativity has helped him succeed in the PR world, and he continues to help businesses share their stories with the world.ℹ️ IntroductionWelcome to another episode of Frugalpreneur, where we uncover cost-effective strategies for entrepreneurs and small businesses to thri...2024-08-1747 min
Acupuncture Marketing School81 | Get Local Media Exposure to Boost Your Acupuncture Business with PR Expert Mickie KennedyHi there, so glad you’re here. Today I’m talking all things public relations with expert Mickie Kennedy. Mickie is the CEO of Ereleases, a company that helps small businesses, startups, and authors gain credibility and authority through public relations.I was thrilled to talk with Mickie because PR is not something we’re taught in school, but it can be a cornerstone of your marketing efforts if you know how to use it. I had a LOT of nitty-gritty questions for Mickie and I learned so much in our conversation; I hope you do, too. 2024-08-1328 min
Franchise MavenMickie Kennedy Press Release MarketingGreg Mohr introduces Mickie Kennedy and eReleases, delving into Mickie's background and his journey in press release marketing. They discuss the growth of eReleases and the critical role of effective press releases. The conversation compares local and national press release distribution, touching on the evolving media landscape and the impact of influencers. They highlight the significance of press release news wires and how to avoid failures with strategic storytelling. Mickie emphasizes the role of consistency and surveys in successful PR campaigns. The episode concludes with closing remarks and a sponsor mention.
Contact Mickie:
https://www.ereleases.com/plan/
(0:00) Introduction of...2024-07-3036 min
Relationships RuleCrafting Compelling Stories: Mickie Kennedy’s Media Insights | RR269Today, we're diving into the world of press releases and media relations with Mickie Kennedy, the founder and president of eReleases. Celebrating 25 years in the business, Mickie has witnessed the evolution of the press release industry firsthand.Join us as we explore the differences between traditional newswires and article-based newswires, uncover the secrets behind creating newsworthy press releases, and learn why an amazing quote can make all the difference in captivating journalists. Mickie will share invaluable tips for small businesses on how to gain national media attention and build strong relationships with local media outlets. Plus, we’ll...2024-07-3038 min
BrandedSuccessful PR and Press Release Strategies for Small Businesses with Mickie KennedyWelcome back to Branded: your comprehensive guide to creative branding.
This episode dives into the intricacies of strategic press releases and how they can significantly impact your brand and business. We’re joined by Mickie Kennedy, an expert in helping businesses with press releases and the founder of eReleases.com. Mickie’s insights shed light on the challenges PR firms face today, how earned media can build trust and credibility, and how small businesses can effectively leverage press releases.
Throughout our conversation, we explore various facets of press release distribution, the role of new media, and how journalists navigate the over...2024-07-2338 min
The Entrepreneur Evolution401. Episode #201: The business of public relations with Mickie KennedyOn today’s episode of the Entrepreneur Evolution Podcast, we are joined by Mickie Kennedy. Mickie Kennedy believes that with some effort and a little money, the possibilities are endless. He is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 25+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. He holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. His pres...2024-07-1631 min
PodFatherHow PR Can Help Grow Your Podcast - Mickie KennedyMickie Kennedy founded eReleases (http://www.ereleases.com) 25 years ago to help small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. He lives in the Baltimore area.
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Thanks to my Sponsors :
If you or know some body you know is struggling with anxiety and want to know how to be 100% anxiety free, in 6 weeks, without therapy or drugs, fully guaranteed
https://www.danielpackard.com/
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Speaking Podcast Social Media / Coaching My Other Podcasts https://bio.link/podcaster
2024-06-2058 min
Speaking PodcastAvoid These PR Mistakes With Mickie KennedyMickie Kennedy founded eReleases (http://www.ereleases.com) 25 years ago to help small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. He lives in the Baltimore area.
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Thanks to my Sponsors :
If you or know some body you know is struggling with anxiety and want to know how to be 100% anxiety free, in 6 weeks, without therapy or drugs, fully guaranteed
https://www.danielpackard.com/
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Speaking Podcast Social Media / Coaching My Other Podcasts https://bio.link/podcaster
2024-06-2058 min
Versa Business Tips PodcastEpisode 28: The Press Release Mastermind With Mickie KennedyWelcome back to another episode of the Versa Business Tips Podcast! Today, we’re diving deep into the world of PR with the one and only Mickie Kennedy. Mickie’s the guy behind eReleases and has been helping small businesses, startups, and authors get the media attention they deserve for over 25 years. This dude knows his stuff when it comes to press releases and media relations.In this episode, Mickie breaks down how you can use press releases to seriously boost your visibility and credibility. We’re talking actionable tips, real-world examples, and no BS strategies that you ca...2024-06-1230 min
The SmallBizChat with Melinda EmersonHit It or Quit It with Lisha Bell, Alyson Caffrey, and Mickie KennedyMelinda Emerson welcomes listeners and introduces guests Lisha Bell, Alyson Caffrey, and Mickie Kennedy. They share their favorite business apps and top business books. The "hit it and quit it" segment provides rapid-fire insights. Sponsored by SmallBizLadyAcademy.com, the episode concludes with final advice.
Connect with Lisha Bell:
Lisha Bell is Co-Founder of BLXVC, an angel syndicate of moms funding Black and Brown founders. She is the host of the Sisters with Ventures Podcast, which aims to tell the stories of women in venture capital. Bell is also the prior deal flow lead for Pipeline Angels, an...2024-06-0509 min
Phantom Electric GhostPEG Podcast: Mickie Kennedy: President, eReleases Press Release Distribution
PEG Podcast: Mickie Kennedy: President, eReleases Press Release Distribution
Biography
Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. Mickie founded eReleases 25+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch.
Mickie lives in Baltimore County with his family and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to di...2024-06-021h 00
Agency BlueprintSeason 12 | Ep 137 | Making Your Agency Newsworthy with Amanda Proscia & Mickie KennedyIs your agency news newsworthy? How interesting, immersive, compelling, and targeted is your news to give you results? Making your agency newsworthy takes expertise and an understanding of what works for you and your goals. In this episode of The Agency Blueprint, I’m joined by Amanda Proscia & Mickie Kennedy to discuss PR and how to make your press releases newsworthy. Amanda is the co-founder of Lightspeed Public Relations and Marketing, a New York City-based agency focused on promoting innovation in areas like healthcare, financial services, and consumer electronics. Mickie is the founder of eReleases, a press rel...2024-05-3128 minThe SmallBizChat with Melinda EmersonHow to Get Regular Local Media Coverage with Mickie KennedyIn this episode, Melinda Emerson chats with Mickie Kennedy, founder of eReleases, about securing local press for small businesses. They discuss Mickie's journey, tips for effectively pitching to local media, common mistakes, and his best business advice. The episode concludes with a word from the sponsor, SmallBiz Lady Academy.
Mickie Kennedy is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 25 years in business. He is an expert at helping small businesses increase their visibility and credibility. He created eReleases to give small businesses access to the media and a national newswire—al...2024-05-2914 min
Grow Your Business and Grow Your WealthMickie KennedyEver wondered how to make your press releases stand out and gain media attention? Mickie Kennedy, founder of eReleases, shares his expert insights and innovative strategies to revolutionize your approach to press releases.In this episode, Gary Heldt interviews Mickie Kennedy, founder and president of eReleases. Mickie shares his journey from a creative writing background to establishing a successful press release distribution company. He discusses the evolving landscape of press releases, emphasizing the importance of data-driven content, engaging local media, and utilizing contrarian messaging to stand out. Mickie also highlights the significance of visual...2024-05-2926 min
The Lifeonaire Show215. PR Tips to Attract More Clients with Mickie KennedyIn this episode, Mickie Kennedy, press release expert, reveals how PR can help businesses get noticed and find new clients. You might think your business isn't newsworthy enough for press releases, but Mickie’s going to blow your mind! Listen to discover affordable and straightforward strategies to use press releases in ways that work across different industries. Mickie shares innovative angles that have shot his clients to the forefront of their industries, securing top-tier media coverage and dominating their markets. The best part? You don't need a ton of...2024-05-0839 min
Hyper Growth Zone PodcastMickie Kennedy - Increase Visibility and Credibility Using Press ReleasesIn today's episode, I welcome Mickie Kennedy. Mickie is an expert at helping small businesses, authors, and startups increase their visibility and credibility. 25 years ago, Mickie founded eReleases after realizing that small businesses desperately need a press release distribution service they can afford. While working in PR. Mickie came face to face with customers that wanted to use press releases due to their effectiveness at bringing in business, but could not afford to pay the extremely high startup fees that most agencies charged. Mickie saw an opportunity to help — and eReleases was born.Mickie created eRe...2024-04-1130 min
The Edge Effect: A Marketing PodcastCreating Opportunities with Strategic Press Releases with Mickie KennedyIn this episode of The Edge Effect, your host, Caroline Crawford, sits down with Mickie Kennedy, the founder and CEO of eReleases, to explore the evolution of press release distribution, the importance of earned media, and strategies for crafting newsworthy press releases. Join us as we explore the art of crafting newsworthy press releases and uncover the secrets to creating value through authentic media campaigns with Mickie Kennedy.Mickie Kennedy is the founder and CEO of eReleases, a company specializing in tier one press release distribution for small businesses, authors, and startups. With over 25...2024-04-1054 min
The Smart ConnectorUnlocking PR And Storytelling Success - With Mickie KennedyUnlocking PR And Storytelling Success - With Mickie Kennedy
In today's competitive business landscape, establishing visibility and credibility is paramount for entrepreneurs seeking success.
Whether you're starting your entrepreneurial journey or looking to sharpen your PR prowess, this episode promises indispensable insights to elevate your business in today's dynamic media landscape.
Jane sits down with guest Mickie Kennedy, a visionary publicist and CEO who founded eReleases 24 years ago.
Mickie's mission has always been clear: to empower small businesses, authors...2024-04-0936 min
Traffic to LeadsMickie Kennedy: Converting News into Leads with Effective Press ReleasesAbout Mickie Kennedy: Mickie Kennedy is the Founder and CEO of eReleases, a public relations company. With over 25 years of experience in helping small businesses, startups, and authors tell their stories to the world, he has distributed over 100,000 press releases for 20,000+ customers, generating in excess of $143 million in earned media and working with notable companies like Manscaped and Squatty Potty from Shark Tank. Mickie holds an MFA in Creative Writing with an emphasis in Poetry and is a two-time Amazon best-selling author in Public Relations and Marketing.In this episode, Ted and Mickie Kennedy...2024-04-0221 min
Real Estate Marketing Implementation Podcast (The REmarketing Podcast)"Unlocking the Power of Press Releases: Mickie Kennedy's Strategies for Online and Offline Sales"Welcome to The Real Estate Marketing Implementation Podcast, hosted by Jerome Lewis. In this enlightening episode, Jerome engages in a captivating conversation with the esteemed guest, Mickie Kennedy, shedding light on the art of utilizing press releases to enhance your sales efforts both online and offline.Mickie Kennedy is not just an expert; he's a visionary when it comes to helping small businesses, authors, and startups amplify their visibility and credibility. With over 24 years of experience, he founded eReleases with a mission to bridge the gap for small businesses in need of an affordable and effective press...2024-03-1943 min
Invest In Yourself: The Digital Entrepreneur PodcastThe Power of Press in Entrepreneurship with Mickie KennedyIn this captivating episode of "Invest In Yourself: the Digital Entrepreneur Podcast," Mickie Kennedy, the mastermind behind eReleases, delves into the transformative power of press releases in the digital age. Discover the insider strategies that can catapult a digital entrepreneur’s visibility in an overcrowded marketplace.Do you know how an elevator pitch can dramatically influence your media presence, and do you know which type of content, between fiction and nonfiction, garners more media pickup for authors? What are the critical components of a press release that can save a client's life or help a restaurant survive during a...2024-03-0632 min
Office Hours with David MeltzerDutch Mendenhall, Lauren Winans, Mickie KennedyDutch MendenhallDutch Mendenhall is a devoted husband, father, and a patriot known for his visionary leadership style and unwavering commitment to success. Transitioning from a career in baseball coaching to real estate consulting in 2007, Dutch quickly became a respected thought leader in the industry, leveraging advanced analytics and AI to drive remarkable performance across six real estate investment funds. In 2015, Dutch conceptualized RAD Diversified, aiming to provide a unique opportunity for his students to collaborate with him on real estate ventures, driven by a desire to empower others to secure their futures through sound real estate...2024-02-2931 min
The Entrepreneurs' JourneyEpisode #25: Mickie Kennedy - Leveraging PR To Establish CredibilityIn today’s episode, I’m talking with Mickie Kennedy, an expert at helping small businesses, authors, and startups increase their visibility and credibility using PR. During our call, we discussed ways small business owners can prepare their company brand and story for success when it comes to leveraging press releases to gain exposure. Email: Mickie KennedyLinkedIn: Mickie KennedyWebsite: eReleases Please subscribe to the podcast and the YouTube channel to be the first to hear of new release...2024-02-2248 min
EGGS! The PodcastEggs 349: Unlock Media Success: Small Business PR Secrets with Mickie KennedyMickey Kennedy, the founder of eReleases Press Release Distribution, discusses the fundamentals and strategic use of press releases for small businesses. He explains how press releases can be a valuable tool for gaining media coverage and building credibility. Kennedy also highlights the changes in the press release industry and the importance of staying relevant in local media. He provides insights on how small businesses can DIY their PR efforts and offers tips for choosing the right PR platform or service. In this conversation, Mickie Kennedy discusses the key factors to consider when choosing a press release distribution service. He emphasizes...2024-02-1557 min
IDEAS+LEADERS174. How to Be Irresistible to the Media - Mickie KennedyIn the episode 174 of IDEAS+LEADERS podcast Mickie Kennedy speaks about writing press releases - what to write about, how to write it and how to communicate with media. Tune in if you want to learn how to be irresistible to the media.
Mickie Kennedy is an expert in helping small businesses, authors and startups increase their visibility and credibility. He founded eReleases 24 years agowhere he supports businesses with press releases and give them access to the media.
Contact Mickie here:
https://www.ereleases.com https://www.ereleases.com/plan
2024-01-0132 min
Riding Tandem#43- Unlocking Media Coverage and Press Release Strategies for Small Businesses -Mickie KennedyStep into the world of press releases with our latest episode of Riding Tandem! Have you heard these press release myths? Myth 1: Press releases are only for big businesses. Myth 2: Press releases are outdated in the digital age. Myth 3: Press releases are expensive and time-consuming. Mickie Kennedy is here to set the record straight. 🎙️ In this insightful conversation, Mickie dispels common myths that may be holding your small business back from harnessing the full potential of press releases. Mickie launched eReleases in 1998 after he realized that small businesses desperately needed a press release service they could afford.Yo...2023-12-2836 min
David C Barnett Small Business and Deal Making M&A SMBLIVE - Take Advantage Of FREE Business Promotion With A Little Elbow Grease Guest Mickie KennedyNew Livestream guest- Mickie Kennedy
I’m happy to have Mickie join me on a live broadcast.
Mickie Kennedy has been working in the promotion, public relations and press release industries for years.
Tune in and as we’ll be discussing how small businesses can take advantage of the media’s appetite for news in a cost-effective way.
This is a ‘must see event’ for business owners and anyone who will one-day own one.
Find Mickie online at https://www.ereleases.com
See also my interview with PR and Communications Expert Janet Falk in the summer of 2022: https://youtube.com/live/kvFFi2023-12-1846 min
Marketing Guides for Small BusinessesSpecial Guest Mickie Kennedy "Increase Visibility and Credibility: Using Press Releases to Promote Authors, Small Businesses, and Startups • How to Get Regular Local Media Coverage Without Spending a Dime"Join us in this exciting episode of the Marketing Guides for Small Business Podcast, featuring special guest Mickie Kennedy, an expert in press release marketing strategies.
This episode focuses on the art of using press releases to boost visibility and credibility for authors, small businesses, and startups.
Mickie Kennedy, with his extensive experience and success in the field, sheds light on how press releases can be a powerful tool in your marketing arsenal, especially for achieving local media coverage without a hefty budget.
Episode Highlights:
Mickie Kennedy’s Expertise: Introduction to our gu...2023-12-1351 min
The Fuel Your Legacy ShowEpisode 309: Maximizing your influence with Mickie KennedyLinks:erleases.comerleases.com/planSummaryMickie Kennedy, founder of Erleases, shares his expertise in using press releases to increase visibility and credibility for small businesses. He emphasizes the importance of telling an intriguing story with human interest elements, using data and numbers, and approaching small trade associations for surveys. Mickie also offers a free video masterclass on winning press release strategies.Key Points• Samuel introduces Mickey Kennedy, founder and president of Erleases, who has been in the industry for 24 years and is an expert in he...2023-12-0854 min
Test. Optimize. Scale.Test. Optimize. Scale. Ep #131“Social proof is the magic to breaking down barriers with your audience" W/ Mickie KennedyMy guest is Mickie Kennedy! Mickie realized that small businesses desperately need a press release service they could actually afford. Beforehand, he’d been working at a PR company when a small business owner called, saying to Mickie “We won an award and I want to send out one press release. I’ve called all the PR firms in the Yellow Pages and they all have a minimum starting price of $20,000! Can you help me?” Mickie had to confess that the big PR company had the same minimum spend, but he saw an opportunity to help — and eReleases was born....2023-11-0353 min
Conscious CommunicationMickie Kennedy: The Twists And Turns Of The Road To SuccessHave you ever met someone who took an unexpected path to success? Mickie Kennedy, the founder and president of eReleases, has a story that will leave you inspired. From his humble beginnings at a small PR firm to becoming a renowned expert in press releases, Mickie's journey is filled with unexpected twists and turns. But how did he overcome the odds and build a company that helps entrepreneurs and small business owners gain media attention? Stay tuned, because the answer may surprise you.About Mickie Kennedy:Mickie Kennedy founded eReleases 24 years ago...2023-10-2749 min
Help! My Business is GrowingHow press releases build buzz and grow your small business, with Mickie KennedyComments? Suggestions? Text the show here! Press releases aren't just words on paper. When done right, they can capture media attention, expand your audiences, and fuel business growth.But how do you begin?What do you talk about?Will anyone listen?How can you create press releases that grab both readers and journalists?And once you've told your story, how do you share it with the world?I...2023-10-1838 min
The Fuller Wallet Media PodcastHow To Market Through Press Releases With Mickie KennedyA well-crafted press release can help increase your visibility, establish credibility, and generate media coverage. But the effectiveness of a press release also depends on the newsworthiness and relevance of the shared information. In this episode, Mickie Kennedy, the renowned founder of eReleases, highlights the significance of a well-crafted press release to increase visibility and credibility and generate media coverage. He provides valuable insights on how businesses can leverage press releases to enhance their brand image and drive growth. Mickie delves into the benefits of Earned Media, emphasizing its impact on marketing efforts. By earning media coverage through compelling...2023-09-2225 min
PR After Hours with Alex GreenwoodAI and Press Releases with Mickie Kennedy of eReleasesIn today’s episode, we welcome back Mickie Kennedy, the founder of eReleases, a leading press release distribution service. Mickie is here to discuss the enduring value of press releases in a digital age and the role that Artificial Intelligence can play in optimizing them.
Key Topics Covered:
- Mickie Kennedy highlights how press releases continue to be a valuable tool for companies.
- Discusses how AI can aid in organizing ideas and generating new perspectives for your press releases.
- Press releases still serve as a reliable source for journalists to...2023-09-2131 min
Small Business Answer ManMastering PR Campaigns for Business Success │ Ep: 295 Mickie KennedyMickie Kennedy is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 24 years in business. He is an expert at helping small businesses increase their visibility and credibility and he’s here today to share some valuable insights. What problem do you solve? How to build a strategic PR campaign using press releases and building one that’s effective and will succeed. Show Notes: Mickie started with PR releases in the telecommunications world and slowly built his database. A press release is written in third perso...2023-09-1129 min
High Velocity RadioMickie Kennedy With eReleasesMickie Kennedy founded eReleases 24 years ago to help small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. Mickie created eReleases to give small businesses access to the media and to a national newswire - all with a personal touch. eReleases has grown since then and even works with […]
The post Mickie Kennedy With eReleases appeared first on Business RadioX ®.2023-09-0600 min
Sell With AuthorityHow to Distribute Press Releases, with Mickie KennedyOn this episode of Sell With Authority, I am excited to welcome Mickie Kennedy. He is the visionary Founder of eReleases, a trailblazing company that has been empowering business owners like you and me for the past 24 years. Mickie’s mission is simple but powerful — to help you increase your visibility, authority, and credibility within your chosen niche by expertly distributing press releases to the media. In full transparency — when I first thought about having this conversation with Mickie — I was thrilled, but I also had my fair share of trepidation. PR is a complex world of journalis...2023-09-0648 min
PR 360PR for the ‘Little Guy’ with Mickie KennedyMickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. He founded eReleases over 22 years ago after realizing that small businesses desperately needed a press release service they could actually afford, with access to the media and to a national newswire—all with a personal touch. His press releases have resulted in articles being published in the Wall Street Journal, CNN, Bloomberg, and many more prestigious news outlets. Here, he discusses how to build credibility through third parties and what smaller companies need to know about PR. Key Takeaways:2023-08-3027 min
Net Profit Podcast- Accelerate Your Profits with Ryan KimlerMickie Kennedy: Why PR Is Important For Your BusinessAbout Mickie Kennedy: Mickie Kennedy is the visionary founder behind eReleases, a trailblazing venture that he established 25 years ago with a mission to empower small businesses, authors, and startups with unparalleled press release distribution services. Dissatisfied by the limitations of traditional PR for smaller enterprises, Mickie embarked on his journey to create a platform that granted access to newswires with a personalized touch. Over the past two decades, eReleases has flourished into an industry leader, collaborating even with prominent entities, all while upholding Mickie's original ethos of offering bespoke attention and remarkable value to clients of all scales.2023-08-2322 min
The Simpler Business Podcast with Marissa RobertsScaling to Multiple Seven Figures with a Low Ticket Offer with Mickie KennedyIn the world of online business, many entrepreneurs are constantly on the hunt for the perfect product or service to offer and high ticket offers seem to be the recommendation of many coaches.
These are high-priced products or services that typically require a significant investment from the customer (typically thousands) and this can create a significant income stream for the business owner, but while they can certainly be lucrative, they can also be trickier to sell.
The alternative option is a low ticket offer - a product or service priced at lower level, typically ranging f...2023-07-2628 min
Predictable B2B SuccessStrategic Press Releases, Credibility Binders, and Surveys: Unveiling the Secrets to B2B PR Success with Mickie KennedyAre you tired of your B2B PR efforts falling flat? Wondering how you can gain recognition and conversions in the crowded marketplace? Look no further! In today's episode of Predictable B2B Success, we have a guest who has cracked the code to B2B success through the power of PR. Join our host, Vinay Koshy, as he sits down with Mickie Kennedy, the founder, and president of Erelases, a leading authority on press release distribution for small businesses.
From the importance of industry recognition to the value of trade associations, Mickie shares his insights on...2023-07-2144 min
The Intentional Entrepreneur with Attorney Dan X. Nguyen58: How Credibility Through PR Allows Businesses to Close More Sales with Mickie Kennedy of eReleasesWelcome to Episode 58 of the The Intentional Entrepreneur.
In this episode, Mickie Kennedy and I discuss How Credibility Through PR Allows Businesses to Close More Sales Online and Offline.
So if you want to know the benefits when small businesses get an article written about them, some tips or strategies to get picked up by larger publications so you can get more clients and customers through PR, tune in now!
In this episode, you'll discover:
* Benefits when small businesses get an article...2023-05-1246 min
7 Figures Club: A Business Growth Podcast179: How To Boost Your Credibility Through Powerful PR! (w/ MICKIE KENNEDY!)In this podcast episode, Mickie Kennedy, the founder of eReleases, joins the host to talk about his journey of launching a press release service for small businesses. Over 20 years ago, Mickie was working at a PR company when he received a call from a small business owner who wanted to send out a press release about winning an award. The owner had already contacted all the PR firms in the yellow pages, but their minimum starting price was $20,000, which was way out of his budget.
This experience inspired Mickie to create eReleases, a press release service that...2023-05-0239 min
The Design Business ShowThe Design Business Show 223: How to Audit your Industry to Determine PR Blindspot Opportunities with Mickie KennedyMickie Kennedy founded eReleases 24 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He lives in the Baltimore area. Here’s what we covered on the episode: Goals of a Press Release There are many different types of strategic press releases, and one of them, Mickie says, is researching your industry for blind spots; otherwise, you have a press release that doesn’t result in anything How Mickie and his team helped a client issue a press release on a blind spot, and how they...2023-04-1043 min
SaaS FuelMickie Kennedy - Marketing Power of Press Releases (and most are doing it wrong)In our SaaS Fuel™ Expert Series, Jeff is joined by Mickie Kennedy. Mickie founded eReleases 24 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. Mickie shares how he started in the industry after finishing a degree in creative writing with an emphasis on poetry. He also discusses how anyone can create a survey using Survey Monkey and share it within 15 minutes to get media attention. Mickie also emphasizes the importance of creating relatable stories that people can identify with, even if there is no use case study available....2023-03-3039 min
Multiply Your Success with Dr. Tom DuFore142. How to Succeed Using Press Releases to Generate Publicity—Mickie Kennedy, Founder, eReleases.comHave you tried getting publicity or PR for your company in the past? How did it go? Have you struggled with garnering the right kind of media attention to build your company's reputation? If this is you, then today’s podcast is for you. Our guest today is Mickie Kennedy, who founded eReleases 24 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. Ereleases has a database with nearly 1 million journalists, 750,000 bloggers and influencers, and 5,000 syndicated submission sites. Mickie is giving our listeners a free master class on h...2023-02-2726 min
BE the Sought-After Entrepreneur PodcastUsing the Art of Creative Writing to Grab Your Audiences’ Attention with Mickie KennedyEver wonder why some businesses garner attention, while others don’t?Listen to Mickie Kennedy share how to use the art of creative writing to captivate your audience’s attention and keep it.Mickie Kennedy founded eReleases 24 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He lives in the Baltimore area.BY THE TIME YOU FINISH LISTENING TO TODAY’S EPISODE, YOU’LL LEARN:How to use creative writing to grab your audience...2023-01-0341 min
The Answer is Yes#236 - PR Expert Mickie Kennedy helping business excelMickie Kennedy - Founder with a MissioneReleases launched 22 years ago after founder Mickie Kennedy realized that small businesses desperately need a press release service they could actually afford. Beforehand, he’d been working at a PR company when a small business owner called, saying to Mickie “We won an award and I want to send out one press release. I’ve called all the PR firms in the yellow pages and they all have a minimum starting price of $20,000! Can you help me?” Mickie had to confess that the big PR company had the same minimum spend, but he saw a...2022-12-2231 min
Business Mastery Podcast76. "Uncovering the Blind Spots in Your Business" with Mickie KennedySend us a textDawn talks with Mickie Kennedy, who runs E-releases, a press release distribution company serving small entrepreneurs, start-ups, speakers, authors, and professionals. In this episode…Who is Mickie and whom does he serve? (:55). He started with a Masters of the Fine Arts and Creative Writing, with an emphasis on poetry, but soon realized that waiting tables for the rest of his life was not what he wanted. (1:18).The story behind Mickie starting and growing a company…and getting out in the nick of time. (2:50).Findin...2022-12-2233 min
The Bulletproof MarketerThe Best of The Bulletproof Marketer featuring Mickie KennedyYou need to get the word out about your business to thousands of potential customers. The easiest way? A well-timed press release that generates buzz around your brand. But for a business owner with no PR experience, what does that entail? What is a press release and how can it guarantee your business a wider audience?
Our guest Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the...2022-11-1135 min
Business Creators Radio Show with Adam HommeyHow to Write a Powerful Press Release, With Mickie Kennedy
You can launch a PR campaign of 6 press releases including distribution over a bonafide press release newswire for under $2,000.
If just one of those press releases lands a key article in a major publication you could see thousands of visitors and hundreds of new customers.
If you apply strategy, there’s no reason why at least two of those press releases won’t garner actual media pickup: actual articles, possibly even links, in magazines, newspapers, blogs, trade publications, and more (including TV and radio)—both online and offline.
Mickie Kennedy literally wrote the book o...2022-11-0358 minBusiness Creators Radio Show With Adam HommeyHow to Write a Powerful Press Release, With Mickie Kennedy
You can launch a PR campaign of 6 press releases including distribution over a bonafide press release newswire for under $2,000.
If just one of those press releases lands a key article in a major publication you could see thousands of visitors and hundreds of new customers.
If you apply strategy, there’s no reason why at least two of those press releases won’t garner actual media pickup: actual articles, possibly even links, in magazines, newspapers, blogs, trade publications, and more (including TV and radio)—both online and offline.
Mickie Kennedy literally wrote the book o...2022-11-0358 min
BE THAT LAWYERMickie Kennedy: Press Releases for LawyersIn this episode, Steve Fretzin and Mickie Kennedy discuss:The evolution and power in press releases.What to look for when sending out a press release and who to send it to.Types of press releases to get noticed.Being interesting and an authority in your space. Key Takeaways:Most journalists are open to being reached and are on Twitter, however, they do often rely on the wire as they are often on deadlines and it helps to narrow down the information.Something with a good story is worthy of a press release. Stories w...2022-08-0132 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50225: How to use press releases to increase personal brand visibility & credibility - with Mickie Kennedy, eReleasesIf you want to 'crack' the media on a decent scale, you need leverage.
Generating editorial exposure in traditional media outlets such as newspapers, magazines, radio and television can do wonders for your personal profile and reputation.
But it can be a tough gig. It needs to be approached strategically, and requires a fair bit of unrelenting 'grunt' work.
As a general rule, for entrepreneurs, experts and thought leaders - the best way to go is pitching your story idea to a specific (and relevant) journalist, editor or broadcast producer. Pitch...2022-07-1345 min
Business Growth HacksThinking Outside the PR Box with Mickie Kennedy
Nowadays, the good old fashioned press release is often ignored as a way to market your business, but this tried and tested method can still be extremely beneficial for the businesses that use it correctly.
Today, we are joined by Mickie Kennedy, the Owner of eReleases, which specializes in helping companies with press releases at an affordable cost so that even small businesses can benefit from them. Tuning in, you’ll hear about the importance and responsibility of having employees, what a press release is, and why businesses are fearful of PR, as well as what a co...2022-07-0439 min
Small Business PRHow to Use Press Releases to Get PR and SEO for Your Business with E-Releases CEO Mickie Kennedy (part 1)Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessMickie Kennedy, founder, and president of eReleases. His company helps businesses, startups, and authors get website traffic and better quality customers through coverage in the media.Start attracting all the attention that you truly deserve! That press release may be the catapult your business is missing.Topics We Cover in This Episode:Understanding press releases and n...2022-07-0433 min
The Biz Bros PodcastHow Credibility Through PR Allows You to Close More Sales, Both Online and Offline with Mickie KennedyToday the Biz Bros chat with Mickie about how credibility in PR can have you closing more sales both online and offline!
Mickie Kennedy is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 22 years in business. Mickie created eReleases to give small businesses access to the media and to a national newswire – all with a personal touch. eReleases has grown since then and even works with big names now, but the spirit of Mickie’s original intent has not changed. eReleases delivers personal service and exceptional valu...2022-06-3025 min
The Kim Barrett Show PodcastLeveraging PR with Mickie KennedySend us a textWhat’s the best way to grow your business’s visibility and credibility while on a budget?Mickie Kennedy joins us in this episode as we talk about his mission to help start-ups, small businesses, and authors reach their dream clients through press releases.How can people and businesses benefit from publishing PRs? What stories are deemed worthy to share with your audience? How can you maximize your reach? We talk about these and so much more!If you loved this episode, don’t forget to subscribe, rate...2022-05-1722 min
Invest in SqftEpisode 171: PR Strategies and Getting Publicity for Business with Mickie KennedyMickie Kennedy is a PR expert who founded eReleases 23+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He started the company in 1998 after working in a PR environment that was not meeting the needs of small- and medium-sized businesses and firms. He struck out on his own to build a company that would give smaller firms access to the newswire – with a personal touch. eReleases delivers personal service and exceptional value to every customer, every time a release is submitted, at every price point. In this episode we...2022-05-0641 min
Brand Retro with CyberdogzE-releases with Mickie KennedyMickie Kennedy, Public Relations Expert, Press Release Ninja, Media Relations Networker, Founder, and President of eReleases, joins Mike on the show! Mike and Mickie discuss the undervalued importance of press releases, the subtle methods used in e-releases, and the legitimacy that traditional press releases can provide. Highlights Welcoming Mickie Kennedy - 0:02 Mindset on starting eReleases - 0:30 Meeting client expectations - 1:20 What is press-worthy and what is not?: Masterclasses and surveys - 2:27 Strategy in sending out press releases - 4:47 The ripple-effect of benefits of doing eReleases - 6:48 Exploring the realm of eReleases through a free masterclass...2022-02-2216 min
Interview Connections | The Leading Podcast Booking AgencyHow to Use Press Releases to Gain Visibility with Mickie KennedyOn today’s episode of Monetize the Mic, Jess is talking with Mickie Kennedy about using press releases to gain visibility. Mickie is an Interview Connections client and helps small business owners, authors, and startups increase their visibility and credibility with press releases. If you commit to doing a press release strategy, a business owner can see all kinds of returns ranging from new leads, getting articles in major publications, to millions of dollars in revenue (and Mickie can attest to that). In this interview, Mickie goes over the most effective way to use press releases in order to ma...2022-02-2119 min
Unlocking Business Growth - exploring achievements, challenges and what's interestingMickie Kennedy | Creativity and Passion Drives Client Success at eReleasesWas it a “baptism of fire” as a new graduate, or a fortuitous start to a career that Mickie Kennedy took advantage of? Early in his career Mickie identified the need for smaller organizations and individuals to be able to access the media, but at an affordable price. Journalists, in turn, want news flow in a useful and timely format, and eReleases fills that gap. Press releases for smaller organizations at an affordable price. eReleases is the perfect fit for those in the niche from start-up to several million dollars in revenue. Using a couple of efficiency tools and...2022-02-0246 min
Marketing The InvisibleHow to Use Press Release Marketing to Grow Your Business – In Just 7 Minutes with Mickie Kennedy
Discover how powerful a press release can be in terms of growing your business
Find out how you can better advertise your business even when you think it’s not that newsworthy
Get access on eReleases’ special page that will help you build a PR that works for you
Resources/Links:
Wanting to know more about the winning PR strategies eReleases can help you with? Visit https://www.ereleases.com/plan/ now and grow your business through press releases!
Summary
Are you a startup business owner, an author, or a speaker who has been wanting to increase your visibility and credib...2021-10-1300 min
Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World820: Increase Your Visibility and Credibility to Generate More Revenue with Mickie KennedyAre you struggling with Press Releases? Do you want your business to establish a media presence? Mickie Kennedy is here to help. He is the Founder and President of eReleases, a leader in affordable press release writing and distribution services. Mickie developed eReleases in 1998 with the belief that publicity shouldn't be restricted to big companies. MIckie provides publicity tips and resources for visitors who want to learn more about press releases. Join us on this episode as Mickie shares how eReleases can elevate your credibility, increase visibility, and bring more revenue from your dream clients.
Resources
e.releases (Site)
e.r...2021-10-0428 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaHow to Make Press Release Marketing Work with Mickie Kennedy | Marketing Expedition PodcastMickie Kennedy founded eReleases 22+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He lives in the Baltimore area. 0:00 - 0:24 Mickie’s Bio0:24 - 1:46 Schedule Once Offer https://www.peppershock.com/product/schedule-once-offer/1:46 - 3:37 Marketing Essentials3:37 - 4:00 Welcome to Peppershock Media’s Marketing Expedition podcast4:00 - 4:15 Welcome Mickie4:15 - 14:05 Mickie’s background14:05 - 16:52 How to use eReleases 16:52 - 21:10 Helpful tools to measure performance21:10 - 23:40 Tips for generating press releases23:40 - 28:27 Thought...2021-09-3036 minThe Bulletproof MarketerThe Power of the Press Release with Mickie KennedyYou need to get the word out about your business to thousands of potential customers. The easiest way? A well-timed press release that generates buzz around your brand. But for a business owner with no PR experience, what does that entail? What is a press release and how can it guarantee your business a wider audience?
Our guest Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the...2021-09-2135 min
The Small Business School063: Writing Winning Press Releases with Mickie KennedyMy guest today is Mickie Kennedy. He is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. We have talked about the beginnings, best moments, and challenges of the eReleases. He also shares how press releases work, some tips for writing a winning press release, some reasons why press releases fail, and how local businesses could use a pr...2021-09-2132 min
The Sales Vitamin PodcasteReleases - Mickie KennedyOn today's Sales Vitamin Podcast I'm speaking with Mickie Kennedy, the founder of eReleases, one of the top press release distribution services in the nation. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire - all with a personal touch. eReleases has grown since then and even works with big names now, but the spirit of Mickie’s original intent has not changed. eReleases delivers personal service and exceptional value to every customer, wit...2021-09-0638 min
A Well-Designed Business® | Interior Design Business PodcastPower Talk Friday: Mickie Kennedy: Increasing Visibility & Credibility Using Press ReleasesToday with Mickie Kennedy: Welcome to A Well-Designed Business. For Power Talk Friday, small business PR pro Mickie Kennedy joins us to share a unique angle we can use to help get the attention of publications. Learn how to reverse engineer an effective press release that starts with ditching everything we know about design, allows us to gather feedback from consumers, and positions us as a thought leader in the industry. Pick it apart: [2:38] Mickie talks about why focusing on PR strategy matters [8:03] LuAnn summarizes how HARO and proactive PR differs2021-09-0357 min
Raising Unicorns: A Harmon Brothers PodcastMickie Kennedy: Level Up Your PRBenton Crane talks with Mickie Kennedy, the CEO of eReleases. Together they discuss how to turn $269 into millions of dollars with tried and true PR practices, the type of PR strategy that serves small businesses, and the difference between empowering employees versus micromanaging employees. 06:14 How To Turn $269 Into Several Million Dollars.9:30 Learn The Best PR Strategy For Small Businesses14:52 Empowering Versus MicromanagingYou can find links to Noah’s social media and other places to reach him below. If you’re interested in learning more about Harmon Brothers, you can grab a co...2021-08-2420 min
Thought RowMickie Kennedy - PR, Promotion, and PoetryEpisode 35: Mickie Kennedy – PR, Promotion, and Poetry In this episode, we are excited to have as our guest an expert in helping people brand themselves by the effective use of press releases. Mickie Kennedy, Founder of eReleases.com, shares with us strategies on how to get noticed in the media by the effective use of … Continue reading Episode 35: Mickie Kennedy PR, Promotion, and Poetry →2021-08-1358 min
Grow A Small Business PodcastAged 28 in 1998, developed his own company that specializes in press release services for small-sized businesses, startups & authors. From 40-60 grand in the first year to $6 million annual revenue & around 8 FTEs in 23 years. (Mickie Kennedy)In this episode, I interview Mickie Kennedy, the Founder and President of eReleases, a traditional press release distribution company based in Baltimore County, Maryland, United States, an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie Kennedy developed eReleases in 1998 with the belief that publicity shouldn't be restricted. So, the company helps its clients promote themselves with the media. He started with only 40-60 grand in the first year and has grown to $6 million annually. Currently have 8 FTEs working with the company. “All entrepreneurs grow through problems and issues and gr...2021-08-0434 min
Authentic Brand Mastery PodcastMickie Kennedy: Get More Visibility and Traffic Using Affordable Press Releases The Right WayAs entrepreneurs, our businesses must be visible to the right audiences to actually make sales. While there are infinite ways to accomplish that, timing is always key. So when is the right time to run a press release and how should it work? Mickie Kennedy has been doing it for over 20 years and shares a ton of valuable insights to help you on your decision-making journey in this episode. More About Mickie KennedyMickie Kennedy is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 22 years in business...2021-07-2837 min
StrategyCastEpisode 372: Earning Credibility Through Strategic News Release Distribution with Mickie Kennedy of eReleases“Don’t do PR in a silo.” Listen & Learn: How PR and earned media strategies should be part of your integrated marketing approach. The credibility of third-party endorsement. Why you need to incorporate influencers into your PR strategy. Milestone releases. What would make an editor or producer ignore a release? Why it’s important to be humble and to take ego out of your news releases. Mickie Kennedy is the founder and president of eReleases, the small business leader for press release distribution, now celebrating 22 years in business. He is an expert at helping s...2021-07-2027 min
Actionable Marketing PodcastAMP 241: How to Make Maximum Impact With Minimal Budget Through The Power of Press Releases With Mickie Kennedy From eReleasesOld school press releases never get much hype. Usually, they are not interesting to write or read. Smart marketers and PR professionals know that well-written press releases are crucial to land press coverage and influencer relationships that build brand awareness and establish companies as the authority in their niche. Today’s guest is Mickie Kennedy from eReleases, a press release distribution company. Mickie discusses how to get press releases right to get coverage from even the biggest media outlets. Some of the highlights of the show include: Why have press releases as par...2021-06-2937 min
Social PR Secrets by Lisa BuyerPress Release Hacks with Mickie KennedyWhen you hear the words press release, what’s the first thing that comes to mind? Brief article? New sponsorship? Company advertising? While these are all fair ideas, they hardly scratch the surface.
In this new episode of the Social PR Podcast, host Lisa Buyer sits down with expert press release distributor and strategist, Mickie Kennedy, where he reveals how just one article can generate massive traffic and booming sales for your business.
The Idea
Mickie founded eReleases 22 years ago with the mission to provide accessible media exposure to start-up companies. What...2021-06-1529 min
Denise Griffitts - Your Partner In Success™ Radio!Mickie Kennedy - What You Don't Know About Press ReleasesUsing Press Releases to Create Buzz, Generate Sales, and Boost SEO with guest Mickie Kennedy
Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch.
What is a press release and how do they work?What are tips for writing a winning press release?Why do so many press releases fail?How might a c...2021-06-1158 min