Shows
Sports As A Weapon Podcast25 | Fighting Visibility: UFC Female Fighters and the Millennial Sports Media Brand with Dr. Jennifer McClearenThis week, Miguel spoke to Dr. Jennifer McClearen (@jmcclearen), a feminist media scholar whose research examines sports, difference, and consumer culture. She is currently an Assistant Professor of Sports, Media, and Culture in the Department of Radio-Television-Film at the University of Texas at Austin. Dr. McClearen published her first book, Fighting Visibility: Sports Media and Female Athletes in the UFC, with the Studies in Sports Media Series with the University of Illinois Press in March 2021. First, Miguel asked Dr. McClearen about the Millennial Sports Media Brand and how the UFC leveraged the early days of blogs and s...2021-09-111h 12