Shows
Dave Campbell's College Podcast NetworkDCTF: Why Texas State moved to the Pac -12, with Kelly Damphousse and Don CoryellHost Carter Yates and senior writer Mike Craven breakdown all things Texas State and the Pac-12.
(3:00 – 4:45) Why the Pac-12? Why now?
(4:45 – 7:50) Does the Pac-12 TV deal outweigh the extra travel financially?
(7:50 – 9:00) Could the Pac-12 return to the Power Five?
(9:00 – 11:05) How Kelly Damphousse and Don Coryell put Texas State in a position to make the Pac-12.
(11:05 – 13:00) How the rise of the Texas State football team led to a rise in enrollment.
(13:00 – 15:00) The biggest question remaining about this move
(15:00 – 17:30) Can Texas State win the Sun Belt this fall?
...
2025-07-0253 min
Dave Campbell’s College Football PodcastWhy Texas State moved to the Pac-12, with Kelly Damphousse and Don CoryellHost Carter Yates and senior writer Mike Craven breakdown all things Texas State and the Pac-12.
(3:00 – 4:45) Why the Pac-12? Why now?
(4:45 – 7:50) Does the Pac-12 TV deal outweigh the extra travel financially?
(7:50 – 9:00) Could the Pac-12 return to the Power Five?
(9:00 – 11:05) How Kelly Damphousse and Don Coryell put Texas State in a position to make the Pac-12.
(11:05 – 13:00) How the rise of the Texas State football team led to a rise in enrollment.
(13:00 – 15:00) The biggest question remaining about this move
(15:00 – 17:30) Can Texas State win the Sun Belt this fall?
...
2025-07-0253 minDave Campbell's College Podcast NetworkDCTF: Why Texas State moved to the Pac -12, with Kelly Damphousse and Don CoryellHost Carter Yates and senior writer Mike Craven breakdown all things Texas State and the Pac-12.
(3:00 – 4:45) Why the Pac-12? Why now?
(4:45 – 7:50) Does the Pac-12 TV deal outweigh the extra travel financially?
(7:50 – 9:00) Could the Pac-12 return to the Power Five?
(9:00 – 11:05) How Kelly Damphousse and Don Coryell put Texas State in a position to make the Pac-12.
(11:05 – 13:00) How the rise of the Texas State football team led to a rise in enrollment.
(13:00 – 15:00) The biggest question remaining about this move
(15:00 – 17:30) Can Texas State win the Sun Belt this fall?
...
2025-07-0253 min
NHL Draft ClassJ-F Damphousse, NHL Central Scouting; QMJHL top prospectsIt's time to discuss the best 2025 NHL Draft prospects in the Quebec Maritimes Junior Hockey League, with NHL Central Scouting's J-F Damphousse joining co-hosts Adam Kimelman and Mike G. Morreale. We get J-F's expert analysis on several top players, including Moncton forward Caleb Desnoyers, and the former NHL stars that Desnoyers reminds him of.
2025-05-1324 min
L'Antichambre« Réalisons ce qu'on a en Matheson »À l'Antichambre, Luc Bellemare reçoit Stéphane Leroux, Vincent Damphousse et Benoît Brunet pour parler de la fin de semaine des Canadiens de Montréal. Il est question des critiques envers Mike Matheson, de Cole Caufield qui inscrit le 2/3 de ses buts à l'étranger ainsi que du bon jeu de Kaiden Guhle.
2025-04-0818 min
The Business Leadership PodcastMastering Category Design with Mike DamphousseIn this episode of The Business Leadership Podcast, host Edwin Frondozo welcomes category design expert Mike Damphousse. They delve into the significance of category design and its strategic importance for startups and established companies. Mike shares his journey from programmer to marketing guru, offering real-world examples and actionable insights on building market leadership. The discussion covers key concepts such as vision entropy, internal mobilization, and the power of community in category design. Mike also advises business leaders to execute successful category design strategies and overcome common challenges.00:00 Introduction and Welcome00:40 Meet Mike Damphousse: From Programmer to...
2024-06-0638 minNHL Draft ClassS6: J-F Damphousse, NHL Central Scouting; Top QMJHL prospectsJ-F Damphousse of NHL Central Scouting joins hosts Adam Kimelman and Mike G. Morreale to discuss some of the top 2024 draft prospects from the Quebec Maritimes Junior Hockey League, among them Chicoutimi right wing Maxim Masse, Rimouski defenseman Spencer Gill and Saint John left wing Eriks Mateiko. Adam and Mike also discuss the 2024 NHL Draft Lottery, to be held May 7.
2024-05-0326 min
Category ThinkersVoyage in Carving Out a Learning and Skill Development Category w/ Hywel CarverIn this podcast episode, Hywel Carver, CEO of Skiller Whale, shares his company's category design journey after attending a workshop by Category Design Advisors, sponsored by Concept Ventures. He discusses the challenges they faced in defining their offering and how the workshop, along with the book "Play Bigger," helped them create a new category called "Live Team Coaching." The process involved the entire senior leadership team and emphasized the importance of alignment and internal collaboration. Carver also touches on the significance of humor in their brand identity, the role of storytelling in building a...
2024-03-1957 minCategory ThinkersDesigning a Category In an Old School Industry w/ Frederik HendriksenCommercial real estate isn’t usually a place that is associated with technological innovation, neither is the HVAC industry, but that makes it ripe for category design. Meet Frederik Hendriksen, the founder of Rensair. Explore their groundbreaking smart ventilation system, seamlessly integrating hardware and software to optimize energy efficiency and indoor air quality in commercial buildings. Triggered by the massive shift in context during Covid, Rensair has pushed to transform their category. Beyond offices, envision its potential applications in homes and transportation. Witness them forging a new category from an existing one in building eng...
2024-03-1248 minCategory ThinkersHow to Right-Size the Problem You’re Solving w/ Lauren PufpafIn this episode, John Rougeux interviews Lauren Pufpaf, the President, COO, and co-founder of Feed Media Group. Lauren’s company was founded on the insight that apps need the right music experience to fully engage users. But as the company grew, they learned that they weren’t going after a big enough problem. Listen in to learn how Lauren and her team used category design to shift their thinking.This episode is sponsored by:Category Design AdvisorsBeTheStage.live
2024-02-2744 minCategory ThinkersKeeping Your Point Of View Unique In A Wave Of Competition w/ Brian SchiffA.I. has created a massive shift in context, and with that comes massive opportunities for category designers, but it also means a flood of competitors into the same space.Brian Schiff had capitalized on this shift, focusing on leveraging A.I. to take customer support from a cost center to a profit center, and is now using category design to avoid commoditization as the lookalikes show up in his space.This conversation is moderated by the founders of Category Thinkers, John Rougeux and ...
2024-02-2054 minCategory ThinkersAl Ramadan of Play Bigger – Category Design Beyond Tech Startups – Changing the WorldAl Ramadan is the CEO of Play Bigger, LLC and one of the co-authors of “Play Bigger,” and a dedicated board member of Save The Waves Coalition. In this replay of our live AMA event, we’ll dive deep into the art of category design. Discover how shifts in context—ranging from environmental changes to global events like pandemics, wars, or financial crises—can spark innovative solutions and new categories. We’ll unpack how category designers are fortunate to have a skill that extends beyond startups to nonprofits, global warming, public companies, and more.This co...
2024-02-131h 03Category ThinkersHow Category Design Reveals Buyer Problems w/ Rebecca Kirstein ReschIn this episode, we interview Rebecca Kirstein Resch, the founder and CEO at inqli. Rebecca’s company is dedicated to helping workplace teams tap into the power of ‘tacit knowledge.’ She’s been using category design as a framework for uncovering new problems and now has a clear story about why a new type of solution called ‘social knowledge sharing’ needs to exist. Listen in to hear the insights Rebecca has unlocked through her founder’s journey and how she’s thinking about the future. This conversation is moderated by the founders of Category Thinkers, John Ro...
2024-02-0651 minCategory ThinkersHow Category Design Reveals Buyer Problems w/ Rebecca Kirstein ReschIn this episode, we interview Rebecca Kirstein Resch, the founder and CEO at inqli. Rebecca’s company is dedicated to helping workplace teams tap into the power of ‘tacit knowledge.’ She’s been using category design as a framework for uncovering new problems and now has a clear story about why a new type of solution called ‘social knowledge sharing’ needs to exist. Listen in to hear the insights Rebecca has unlocked through her founder’s journey and how she’s thinking about the future. This conversation is moderated by the founders of Category Thinkers, John Ro...
2024-02-0607 minCategory ThinkersWhy Vertical SaaS is Fertile Ground for Category Design w/ Nick TippmannIn this episode, Nick Tippmann, former CMO of medtech company Greenlight Guru, joins Pablo, Damp, and John to break down his journey as a marketer turned investor. Nick shares why vertical SaaS companies should think like category designers and how he evaluates the category potential of early-stage startups. We discuss:How Greenlight Guru tipped from tool to platform to category, Why he believes vertical SaaS is fertile ground for category designers, How he evaluates the category potential of early stage startups as an investor.This conversation is moderated by the founders of Category Thinkers, Pablo Gonzalez, John Rou...
2024-01-3047 minCategory ThinkersHow a Gartner Analyst Looks at CategoriesIn this episode, we’re joined by Dan Gottlieb, a Senior Director Analyst at Gartner. Dan shares his take on how analysts like him define categories and when to establish a new one. He also unpacks how startups can stand out in crowded categories by defining their “critical capabilities” and shares how and when startups should educate analysts like him about their solutions. This episode was hosted by John Rougeux and Mike "Damp" Damphousse, and sponsored by:Category Design AdvisorsBeTheStage.liveFlag & Frontier
2024-01-2351 minCategory ThinkersSangram Vajre’s Events and Community PlaybookSangram Vajre is one of the best-known category designers in B2B SaaS, with community and events being critical parts of his playbook. Not only did Sangram bring the account-based marketing category to life during his time at Terminus, but he's also used the same playbook to launch a successful paid community (Peak), and now a service business (GTM Partners). In this recording of our life AMA with Sangram, you’ll learn how community and events can help drive your category strategy.We touch on topics like:Sangram’s playbook for events that turn communities into cont...
2024-01-161h 03Category ThinkersDo You Need Category Design (Or Is It A Choice)? w/ Brad LuttrellIn this episode, Brad Luttrell joins us to talk through how he discovered category design a year and a half ago, why it was the strategy Holler Commerce needed to adopt, and what he has done to design social commerce as a service category ever since. He speaks with our co-founder, John Rougeux and Damp, about: Whether category design is a choice or a need, and whyHow he rethought his product strategy with a category lensWhat he is doing to build a moat by being radically differentThis episode was hosted by John Rougeux a...
2024-01-0954 minCategory ThinkersHow Category Memetics Can Help A New Category Stick w/ Ken RutskyIn this episode, Ken Rutsky joins us to explore a concept he calls ‘category memetics.’ It’s the idea that new categories can act like memes – they can enter the mind, replicate, and rapidly spread to others. Ken shares his insights on how to create a successful category meme and unpacks some of the research he uncovered that led to these insights. Listen now to:Hear how memes can act as a cultural transmission tool in businessUnderstand how to create effective category language Learn how memetics can inform...
2024-01-0253 minCategory Thinkers3 Tools for Category Concepts w/ Josh LowmanIt takes a lot of time and commitment to write a great strategic narrative, but if you can use battle tested frameworks, they will save you time, money and even heartbreak. Strategy and brand design expert Josh Lowman walks us through the three tools he uses to quickly pitch and vet new category ideas, and engages with our community in our monthly AMA. He covers topics like:How the "shift" affects the category narrative, and how it differs between technological and cultural shiftsThe difference between problems, enemies, and villains when defining the category What const...
2023-12-261h 04Category ThinkersGetting Analysts To Buy Into Your Category Design w/ Scott AlbroScott Albro, co-founder and CEO of Goldie shares his insights on why analyst buy-in is crucial for category success, strategies for effectively communicating your category vision, and real-world examples from his time at TOPO. For those unfamiliar, TOPO, Inc. was a research and advisory firm that provided insights and consulting services to high-growth companies. Under Scott's leadership, TOPO became a beacon for businesses looking to understand and conquer their markets before being acquired by Gartner. Today, Scott brings his wealth of experience and knowledge to our discussion on topics like:Why it makes sense to let analyst name y...
2023-12-1953 minCategory ThinkersHow to Condition The Market w/ David West, CEO of ProsciaInnovative companies must convince buyers and analysts why their solutions differ from the status quo, and why that difference matters. But sometimes, developing the right narrative can be a challenge. This is where a well-crafted point of view (POV) can help. In this episode, we’re joined by David West, co-founder and CEO of Proscia. After attending a category design workshop, David was finally able to get the market to understand why his company’s solution in pathology was such an important breakthrough. Listen now to learn:Why category design helped David’s company set itself apart f...
2023-12-1251 minCategory Thinkers"When Should You Design a Category?" w/ Jonathan GandolfCategory design principles can be applied in different ways, for different outcomes. And while sometimes it’s clear that your business needs to act like a category designer, other times the answer is less straightforward. In this episode, we’re joined by Jonathan Gandolf, founder and CEO of The Juice. Jonathan was introduced to category design early in his career, and used the discipline in software and even breweries. Now, at The Juice, he’s in the midst of deciding if and how category design should apply to his latest venture. Listen now to find out where we land.
2023-12-0544 minCategory ThinkersHow Community & Category Design Go Hand in Hand w/ Jared Robin, Founder of RevGeniusIn this episode, Jared Robin, founder of RevGenius, shares his take on how category design and community can mutually reinforce each other. In 2020, Jared took a small LinkedIn group and turned it into a community that now has over 40,000 members. In our conversation, you’ll hear all about Jared’s journey and how he plans to build community going forward – all with a category design lens. Episode highlights include:Jared's path to discovering category design and how it has shaped his thinking about building a communityWhy some communities are replaceable (and what to do about it)Why a v...
2023-11-2855 minCategory ThinkersMinimal Viable Category Design w/ Pietro BezzaIn this episode, we’re joined by Pietro Bezza, co-founder and managing partner at Connect Ventures. Pietro shares a framework he calls “minimal viable category design,” which focuses on helping early stage startups have the right conversations about the problem they’re solving and their plans for evangelizing it. Listen now to find out: The challenges of pursuing “product/market” fit instead of “market/product” fitWhat Pietro looks for when evaluating early stage startups for investmentWhy understanding the timing and evolution of your category is keyThis episode was hosted by John Rougeux and Mike Damphousse.
2023-11-2146 minCategory ThinkersAfter 7 Years, Why Did Category Design Advisors Rewrite Their Own Point of View?After Kevin Maney co-authored the book Play Bigger in 2016, he and Mike Damphousse founded Category Design Advisors to guide CEOs in implementing category design. That was seven years ago. Now, after over 40 client engagements and joined by John Rougeux, the team decided it was time to rework its own category Point of View. In this recording of a live AMA, the CDA team shares why they decided to apply category design to themselves, the process they used to redefine their Point of View, and the lessons they learned along the way.This episode...
2023-11-1452 minCategory ThinkersDesigning A Category As A Bootstrapped Service Agency w/ James CarbaryIn this podcast episode, James Carbary, founder of Sweet Fish Media, discusses how he went from running a blog writing agency to becoming the category king of B2B podcasting, thanks to category design. He debunks the myth that category design is only for VC-backed companies or those with large budgets and shares his pivot into designing a new category around owned media.This episode was moderated by John Rougeux.This episode is sponsored by:Category Design AdvisorsBeTheStage.live
2023-11-0738 min
Marketing Over CoffeeCatching up with Christopher LochheadIn this Marketing Over Coffee: Christopher talks about the 22 Laws of Category Design and more! Direct Link to File Warning: Explicit language Previous interview on Category Design (includes that time Lochhead destroyed our marketing department) Mike Damphousse on Category Design A tip of the hat to the 22 Laws of Branding Category Pirates – […] The post Catching up with Christopher Lochhead appeared first on Marketing Over Coffee Marketing Podcast.
2023-11-0356 min
Marketing Over CoffeeCatching up with Christopher LochheadIn this Marketing Over Coffee: Christopher talks about the 22 Laws of Category Design and more! Direct Link to File Warning: Explicit language Previous interview on Category Design (includes that time Lochhead destroyed our marketing department) Mike Damphousse on Category Design A tip of the hat to the 22 Laws of Branding Category Pirates - The Writing Band d'Skills and Acadium Christopher talks about what CMOs need to consider regarding the recent attacks in Israel The world said "Never again." Do we...
2023-11-0356 minCategory ThinkersTaking Advantage of a Context Shift Through Category Design w/ Doug CamplejohnIn 2020, Doug Camplejohn was working at Salesforce when a global pandemic suddenly changed the world. He soon realized that there might be an opportunity to address the new ways in which people found themselves working. That’s when he decided to start Airspeed, a family of apps that helps employees feel connected and celebrated. Through the lens of category design, we dive into his journey, including:How he determined if his idea represented a new category opportunityHis process for identifying what had changed in the world and what was missing as a resultWhy he has yet to...
2023-10-3141 minCategory ThinkersFounder Clarity Through Category Design for Fundraising, Product, and Culture w/ Lauren Dunford, CEO of GuidewheelIn this episode, Lauren discusses the importance of category design for startups. We delve into startup challenges that are addressed by category design. Lauren shares how they've used Guidewheel’s FactoryOps category point of view to attract the right people, investors and customers. We talk about the evolution of sustainability as a priority, the impact of AI on data-driven companies, and the impact of category design on a startup's valuation.Listen in to unpack…How category can provide the type of clarity founders often struggle with...
2023-10-2443 minCategory ThinkersNearbound and the Early Stages of Category Design w/ Jared Fuller and Isaac MorehouseJared Fuller and Isaac Morehouse were the dynamic duo behind our recent conversation about nearbound – a radically different approach to GTM that’s reshaping the partnership landscape. These two have always been staunch advocates of category design, and they’ve harnessed this discipline to create one of the fastest-growing B2B media brands of all time.In this episode you’ll hear:How Jared and Isaac have used category design to “punch above their weight class”How content, community, and category design have...
2023-10-1750 minCategory ThinkersGetting Sales’ Buy In For Category Design w/ Dan TyreThis week’s show is with Dan Tyre, a legendary executive at HubSpot. Hired as employee number six, Dan talks about the backstory of the inbound category, how to get sales to support your category design strategy, and the importance of company culture when designing a category.This episode was moderated by Pablo Gonzalez and Mike Damphousse.This episode is sponsored by:Category Design AdvisorsBeTheStage.live
2023-10-1052 minCategory ThinkersCategory Design for Early-Stage Startups: AMA w/ Rachel Josepho and Waleed CopeFresh off a category design workshop in NYC, Rachel Josepho, Founder & CEO of Mindfull, and Waleed Cope, CEO of The Soap Box, joined us to share their journey as category designers leading early-stage startups.Listen in to unpack…How early stage startups can use category design chart their strategy Why category designers need to start with a highly targeted audience and expand over timeHow to uncover what’s missing in established categoriesThis episode was moderated by Pablo Gonzalez, John Rougeux, and Mike Damphousse.Mentioned in this episode:MindfullThe Soap Box22 Laws...
2023-10-0359 minCategory ThinkersIs Your Startup Caught In Category Jail?In this Category Short, John Rougeux explains why a concept called “category jail” needs to be on the radar of every startup. Category jail occurs when your novel solution is mentally miscategorized by buyers, causing your company to get unfairly written off as another “me-too” product.Listen now to learn:Why category jail can keep radically different ideas from gaining attention from customers and investors.How the wiring of buyers’ brains can work against you (and what to do about it).A powerful method for escaping category jail and helping your startup get a fair evaluation.Join our...
2023-09-2609 minCategory ThinkersHow to Validate Your Startup Idea Using Category Design w/ Rio HodgesIn this episode, we chat with Rio Hodges, Principal at Antler. Rio encounters hundreds of startups each year through his firm's accelerator programs, so his perspective is invaluable if you’re in the early chapters of this journey. We cover:The one crucial slide that many startups leave out of their pitch decksWhy startups should obsess about the problem instead of the productHow to right-size the problem your startup is addressingThe right way to address the TAM when pitching to VCs.Links mentioned in this episode:AntlerCategory Design AdvisorsPla...
2023-09-1942 minCategory ThinkersDone Properly, Category Design Creates Demand w/ Craig RosenbergScale Venture Partners’ Craig Rosenberg joins us on the show to talk about how category design drives demand, how he mentors founders, and a handful of stories from the startup and VC trenches.Craig is the Chief Platform Officer at Scale and long-time friend and collaborator of our co-host, Damp.In this episode, we'll discuss:Category design stories from Scale's portfolio.How Craig teaches young founders category design principles.Is it ever too late or too early to pursue category design?Common Point of View pitfalls.If you want to join a fr...
2023-09-1246 minCategory ThinkersAI Is Creating 3 Layers Of Category Design Opportunities w/ Manny BernabeVery rarely do we see such an explosion of innovation as we are seeing right now. The rise of AI reminds us very much of the early internet... just like the early dot-com era, AI will spawn a new generation of categories and subcategories.In this episode of Category Thinkers, we invited AI and machine learning expert Manny Bernabe to help us cover:New categories and subcategories that AI is making possibleHow entrepreneurs can leverage AI to create their own niche or categorySimilarities between the early internet and early AI developmentsWhy ChatGPT is currently the dominant...
2023-09-0552 minCategory Thinkers"Superconsumers" Book Club & AMA w/ Eddie YoonYou spoke and we heard you — this community needs a book club!We kicked off the first ever Category Thinkers Book Club with Eddie Yoon's classic, Superconsumers.Listen to Eddie, the co-founders of Category Thinkers (Mike Damphousse, John Rougeux, Pablo Gonzalez), and members of the community discuss:Where Eddie came up with the insights that led to his book on SuperconsumersHow to apply a Superconsumer strategy in B2B service companiesWhy understanding Superconsumers is the key to creating a profitable community strategyand much more!If you want to join future events like th...
2023-08-2955 minCategory ThinkersWhat's Next For The Inbound Category w/ Kipp Bodnar, CMO of HubSpotToday, we have a special guest whose work has made a lasting impact in the realm of category design — Kipp Bodnar, the Chief Marketing Officer at HubSpot.🛠️ About HubSpot:HubSpot isn't just a software company; it's a well-known category design success case with inbound marketing. By crafting a narrative around the inbound philosophy, HubSpot has succeeded in not just selling a product but shaping an entire ecosystem.🤝 In This Episode:Kipp shares insights on how category design has influenced his career trajectory and the broader landscape of modern...
2023-08-2242 minCategory ThinkersReinventing a 25-Year-Old Company Through Category Design w/ Carl Daikeler, CEO of BeachbodyThere's plenty of examples of founders, obsessed with a problem, applying category design to build their business and dominate their market.But realistically, most people that first encounter category design are not in the founding stages of their company. That's why talking to the CEO of a publicly traded company that decided to apply category design to reinvent his company after 25 years will give you the insights you may need to apply category thinking in your business.Carl Daikeler is that CEO. His company, BODi, has revolutionized home fitness for the last 25 years w...
2023-08-1559 minCategory ThinkersThe Life Of A Founder In The Middle Of Category Design w/ Hannah Grady WilliamsYou can read the books, and listen to all the podcasts about Category Design, but nothing beats learning from the experience of someone currently in the trenches of designing a new category.That's why we wanted to pull the curtain back on what it feels like to be actively designing a category as a startup founder/CEO with Hannah Grady Williams, Founder of d'Skills.After a TEDx Talk and best-selling book led to a thriving consulting business, Hannah decided to design a new category of education for Gen Z...So she founded a...
2023-08-0850 minCategory ThinkersHow Category Design and Product Led Growth Shaped Slack's Go To Market Strategy w/ Bill MacaitisBill Macaitis is the former CMO then CRO of Slack, CMO of Zen Desk, and SVP of Marketing at SalesForce and in this conversation we dive deep into what made Slack the category king of team collaboration tools it has become.You'll notice that most of this story took place before Play Bigger was even written so this was intuitive category design by Bill and his team, and you'll have a chance to see:How Bill thinks about the way category design and product led growth work together within a go to market strategyWhy S...
2023-08-0152 minCategory ThinkersWhat the WWE and Sports Entertainment Can Teach Us About Category Design w/ Raj "Rajnation" NathanCategory Thinking is everywhere, and your ability to identify it in the wild will sharpen your skillset as a category designer.And in this episode of #CategoriesInTheWild, we'll examine WWE's development of the "sports entertainment" category. It's a perfect case study that every category designer should learn from.Join John Rougeux and Pablo Gonzalez in their conversation with Rajiv "Rajnation" Nathan as they explore why the WWE is one of the best modern examples of category design. They'll discuss: How new language was used to differentiate WWE from other forms of wrestling and even o...
2023-07-2556 minCategory Thinkers"Do We Have A Category?" w/ Josh Roenitz and Kim Bach from DailyHumanWhen founders first start considering a category strategy, they spend a lot of time bouncing ideas back and forth to develop a point of view.That can feel great or it can feel like a battle, but it's impossible to know if it's productive until they share it with someone else to see if it resonates.But how should the conversation go? How do you know if you're making progress? How do you know if you should really pursue a category strategy?That's why we decided to produce an entirely new type of e...
2023-07-1840 minCategory ThinkersHow to Influence Buyers to Care About a New Category w/ Mark Kilens (CMO of Airmeet)Mark Kilens has built a career as a marketing leader and category designer with HubSpot and Drift. Now, he's the CMO at Airmeet, the company behind Event-Led Growth.In this conversation, we break down what Mark's learned as a category designer, including:How to wrap your category in a familiar context to help buyers understand it.Mark's 3 step framework for developing category language.Why category design needs to be led by a CEO who can keep the team focused on the category strategy.To participate in our live podcasts and events, join our community for...
2023-07-1146 minCategory ThinkersWhat Apple Got Wrong With the Launch of the Vision Pro w/ Jordy Van de LochtWhen Apple launched the Vision Pro, it wasn't just a product launch, it was the launch of a new category called "spatial computing." But did Apple get everything right? They did a lot of things well, but we think Apple had a couple misses, too. Join us as we deconstruct Apple's newest category launch and discuss what we might have done differently.In this #CategoriesInTheWild episode, we'll cover: What Apple did differently from MetaThe problem of "leaving out the problem" Who Apple's REAL target audience for the announcement wasAbout our...
2023-07-0451 minCategory ThinkersThe State Of Category Design And Who It's For In 2023 w/ Christopher LochheadOne of the biggest reasons we knew the world needed the Category Thinkers Community (apart from our own desire to talk category strategy all day) is that there are many misconceptions about the discipline of category design, and who it's for.In fact, the term "category thinking", expands the tent on category design in a way that allows us to use it more freely in our efforts to create businesses, careers, or social impact. Where category design was the discipline we all flocked to, category thinking is the daily muscle memory that brings categories to life.
2023-06-271h 07Category ThinkersA Call To Action For Category Designers w/ Play Bigger Co-Authors Christopher Lochhead, Al Ramadan, and Kevin ManeyThe discipline of category design was formally launched seven years ago with the book, Play Bigger. If you were paying attention, it predicted what was coming – that in the next six to ten years, category design would tip into the mainstream.That’s why on category design’s seventh birthday, we decided to reunite three co-authors of Play Bigger (Christopher Lochhead, Al Ramadan, Kevin Maney). In this episode, they look back at the birth of the discipline, map out the current lay of the land, and paint a vision of a rich future for catego...
2023-06-2059 minCategory ThinkersThe Category Thinkers Community Point Of ViewThis isn't just a podcast. It's the launch of a community. A different community dedicated to the understanding and application of category design.Naturally, we're kicking it off with our POV.If you are a category designer looking for a band of pirates to be a part of...If you are category curious and looking to become category capable...If you know different beats better...Join the community at CategoryThinkers.com
2023-05-2605 min
Simple But Hard with Anj BourgeoisSBH 8 - How radical differentiation and naming the problem you solve will transform your business and career with John RougeuxJohn Rougeux, A Category Designer at Category Design Advisors, joins the podcast to discuss how category design can be used to drive business growth and how it can apply to personal career development. Rougeux explains that category design involves naming and framing the problem you solve, which can be applied to both businesses and individuals seeking to niche down their career. He also emphasizes that category design is not just a marketing strategy, but can be used to guide product development, hiring strategy, and partnerships. The conversation also touches on the importance of radical differentiation, and how a strong...
2023-04-1422 minNHL Draft ClassS4: J-F Damphousse, NHL Central Scouting; QMJHL draft prospect analysisJ-F Damphousse of NHL Central Scouting joins hosts Adam Kimelman and Mike G. Morreale of NHL.com to discuss some of the top 2022 NHL Draft prospects from the Quebec Major Junior Hockey League, including Quebec center Nathan Gaucher, Gatineau defensemen Noah Warren and Tristan Luneau, 6-foot-7 Drummondville defensemen Maverick Lamoureux and more.
2022-06-1422 minNHL Draft ClassS3: J-F Damphousse, NHL Central Scouting; QMJHL draft prospect analysisJ-F Damphousse joins NHL Draft Class to discuss several of the top 2021 NHL Draft Prospects from the Quebec Major Junior Hockey League, including Shawinigan center Xavier Bourgault, Rimouski forward Zachary Bolduc and Quebec defenseman Evan Nause. Hosts Adam Kimelman and Mike G. Morreale also preview some of the NHL Draft content they have planned for NHL.com.
2021-06-3019 min
B2B Growth#CategoryCreation 21: Why Category Design Thinking Is Necessary In Times of Crisis w/ Kevin Maney & Mike DamphousseIn this episode of the Category Creation series, we talk to Kevin Maney and Mike Damphousse of Category Design Advisors. A time of crisis might seem like it's time to hunker down. But category design thinking can open up opportunities that can help you survive or even thrive. Kevin and Mike will explain how.
2020-05-2000 min
NHL Draft ClassS2: Guest: J-F Damphousse, NHL Central Scouting; QMJHL draft prospect analysisAlexis Lafreniere's ability to play in the NHL next season is one of the topics discussed with J-F Damphousse of NHL Central Scouting. Damphousse joins hosts Adam Kimelman and Mike Morreale of NHL.com to discuss some of the other top NHL draft prospects from the Quebec Major Junior Hockey League, including Chicoutimi forward Hendrix Lapierre, Halifax defenseman Justin Barron, Saint John defenseman Jeremie Poirier and more.
2020-05-0525 min
NHL Draft ClassGuest: J-F Damphousse, NHL Central Scouting; QMJHL draft prospect analysis Alexis Lafreniere's ability to play in the NHL next season is one of the topics discussed with J-F Damphousse of NHL Central Scouting. Damphousse joins hosts Adam Kimelman and Mike Morreale of NHL.com to discuss some of the other top NHL draft prospects from the Quebec Major Junior Hockey League, including Chicoutimi forward Hendrix Lapierre, Halifax defenseman Justin Barron, Saint John defenseman Jeremie Poirier and more.
2020-05-0525 minNHL Draft ClassBonus Episode: Conference Call with NHL Central Scouting & Top Prospects NHL.com’s Mike Morreale hosts a conference call featuring NHL Central Scouting’s Dan Marr, David Gregory and J-F Damphousse as well as top prospects Alexis Lafreniere (No. 1 North American Skater), Tim Stuetzle (No. 1 International Skater), Quinton Byfield (No. 2 North American Skater) and Jamie Drysdale (No. 3 North American Skater).
2020-04-0930 minNHL Draft ClassS2: Bonus Episode: Conference Call with NHL Central Scouting & Top Prospects
NHL.com’s Mike Morreale hosts a conference call featuring NHL Central Scouting’s Dan Marr, David Gregory and J-F Damphousse as well as top prospects Alexis Lafreniere (No. 1 North American Skater), Tim Stuetzle (No. 1 International Skater), Quinton Byfield (No. 2 North American Skater) and Jamie Drysdale (No. 3 North American Skater).
2020-04-0930 minMarketing Over CoffeeSpecial Interview with Mike DamphousseIn this Marketing Over Coffee: Mike talks Category Design, Green Leads, and - He's on a Boat! Direct Link to File Brought to you by our sponsors: Criteo and StackAdapt Our guest today is Mike Damphousse - he is the secret weapon. Air BnB stands for Bed & Boat Starting as the Engineer that can do demos Leading Pangea Infoteria IPO on the Tokyo Stock Exchange Green Leads goes Global This episode is brought to you by Criteo Sponsored Products. Criteo...
2017-08-1835 min