Shows
marketerTALKMarketer Talk mit Philipp WestermeyerKI schafft neuen "wilden Westen" für SEO, Communities werden Markenkern: Westermeyer verrät, was Besucher der OMR 2025 von ChatGPT-Chef und Ryan Reynolds lernen können.
Communities als Erfolgsgarant für Markenbildung
In den letzten Jahren sind erfolgreiche neue Marken fast ausschließlich durch den Aufbau von Communities entstanden. Der klassische Ansatz, über Fernsehwerbung eine Botschaft zu kommunizieren und darauf zu hoffen, dass etwas gekauft wird, funktioniert kaum noch. Dieser Trend spiegelt sich im OMR-Programm wider, wo JP Performance und Kai Pflaume konkrete Einblicke in erfolgreiches Community Building geben werden – ein Thema, das laut Westermeyer "der Kern von Social Media" i...2025-04-2936 min
Geld verdienen mit Michael Kotzur | Online Business Experte | finanzielle Unabhängigkeit | MarketingTorben Platzer Testet die Faulsten Wege, um Online Geld zu Verdienen | Michael reagiert📌 Ich bin Live auf Twitch 👉 KLICK HIER 👉 https://www.twitch.tv/michaelkotzur_tv
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✅ Geld verdienen mit Michael ✅ https://www.youtube.com/@Geld.verdienen
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✅ ungefragtTV ✅ https://www.youtube.com/@unge...2025-01-2521 min
INspired INsider Podcast[Top Agency Series] The Power of Niching Down: Building a Specialized Agency With Mike KrassMike Krass is the Co-founder/Visionary of MKG Marketing, a digital marketing agency specializing in tailored solutions for SaaS and cybersecurity companies. With nearly 13 years of industry experience, Mike has guided MKG through multiple transformations, refining its focus to serve clients with long sales cycles and complex needs. He’s developed approaches like the “triangle assessment” to ensure strong client-agency alignment and build lasting partnerships in a highly specialized market. In this episode… In a fast-moving digital landscape, finding a unique focus can be the difference between standing out and getting lost in the crowd. But how...2025-01-0248 min
vis à vis – Menschen und ihre GeschichtenMike Bischof – der erfolgreiche Selbstoptimierer schmeisst hin«Ich hatte von den gesündesten Lebensmitteln irgendwann brutalste Nebenwirkungen»
Bis in sein Jugendalter läuft das Leben von Mike Bischof in geregelten Bahnen. Er liebt es, Sport zu machen und blüht darin auf. Mit seinem grossen Freundeskreis feiert er viele Partys und lebt ein unbeschwertes Leben.
Mit 19 Jahren erkrankt er an einem schweren Verlauf des Pfeifferschen Drüsenfiebers und plötzlich ist nichts mehr wie vorher. Sein sonst so leistungsfähiger Körper wird immer schwächer und egal was er versucht, es fehlt ihm immer mehr an Energie.
Nur kurze Zeit später erkrankt auch sein sonst so st...2024-11-2850 min
NFL#117 Rams oder Chargers, Hauptsache New York - NFL-Spieltagsvorschau Woche 12Guess whos back? Undra.ft.ed ist zurück. Zusammen blicken Fynn, Timm und Tom auf die Highlightspiele in Woche 12 der NFL. Können alle ihre Lieblingsteams ihre Form halten? Werden die Cardinals und Bears dem Pre-Season-Hype gerecht? Und wie krass ist bitte Mike Tomlin?
Hier kommt ihr zu den anderen Plattformen: https://linktr.ee/undra.ft.ed
Musik: https://www.musicfox.com/ (Zugriff am 18.02.2022) Dieser Podcast wird vermarktet von der Podcastbude.www.podcastbu.de - Full-Service-Podcast-Agentur - Konzeption, Produktion, Vermarktung, Distribution und Hosting.Du möchtest deinen Podcast auch kostenlos hosten und damit Gel...2024-11-221h 53
Finanzielle Intelligenz mit Marc Friedrich"Vom Waisenkind zum Top Manager zum Weltmeister" (Uwe Hück)
Vom Weisenhaus zum VW-Aufsichtsrat und nun zum Boxkampf gegen niemand anderen als Mike Tyson. Klingt krass? Ist es auch! Der Werdegang von Uwe Hück ist vielseitig, bedrückend und vor allem eins - motivierend. Was er der heutigen Jugend nahe legt, welche Schuld er der Politik gibt und was es mit dem großen Kampf gegen Mike Tyson auf sich hat, jetzt im Interview!
► Lernstiftung Hück:
https://lernstiftung-hueck.de/
► Charity Fight Uwe Hück:
https://magic-ticketing.com/de/termin/733959450/2024-11-23-charity-fight
Zur Videofassung:
https://youtu.be/-STZ7bPVpkc
2024-11-2055 min
Tim Gabel PodcastURS KALECINSKI: Warum er Mr. Olympia 2024 abbrechen wollteVor eineinhalb Jahren war Urs das erste Mal mein Podcastgast. Die Folge kam krass gut bei euch an und viele von euch haben sich Urs nochmal auf meinem Podcastsofa gewünscht. Heute haben wir es geschafft. In der Zwischenzeit ist viel passiert. Urs hat gerade zum 3. Mal in Folge den 3. Platz bei Mr. Olympia belegt und dass, obwohl seine Form von Jahr zu Jahr besser wird. Der Druck geht nicht spurlos an ihm vorbei. In dieser Folge haben wir über seine psychischen Probleme gesprochen, seine Form bei Mr. Olympia und auch Kontrahenten, wie Chris Bumstead und Mike Sommerfeld.V...2024-11-031h 48
Rising Entrepreneurs Podcast[EO Louisiana] The Power of Niching Down: Building a Specialized Agency With Mike KrassMike Krass is the Co-founder/Visionary of MKG Marketing, a digital marketing agency specializing in tailored solutions for SaaS and cybersecurity companies. With nearly 13 years of industry experience, Mike has guided MKG through multiple transformations, refining its focus to serve clients with long sales cycles and complex needs. He’s developed approaches like the “triangle assessment” to ensure strong client-agency alignment and build lasting partnerships in a highly specialized market. In this episode… In a fast-moving digital landscape, finding a unique focus can be the difference between standing out and getting lost in the crowd. But how...2024-10-3148 min
Creatorway - Der Business & Marketing Podcast für die Creator Economy#Goals: Multi-Unternehmer sein und nur dienstags arbeiten 😎 (mit Sascha Boampong)#0159: Stell dir vor, du musst nur noch dienstags arbeiten und bist dabei erfolgreicher Multi-Unternehmer! Ungefähr so fühlt sich das Leben von Sascha Boampong an. Mit seinem Freund und Businesspartner Timo Eckhardt gründete er den Podcast “Digitale Nomaden”, der millionenfach Downloads generierte und innerhalb kürzester Zeit zu einem der erfolgreichsten Business-Podcasts wurde. Es folgten einige Produktideen und mittlerweile steht er Unternehmen als Berater zur Seite, an denen er zudem beteiligt ist. Ziemlich krass, oder? ___________ 👋 Mehr von Victoria & Creatorway:Website-Onlinekurs für Soloprene...2024-08-271h 28
What's The Problem?Episode 50- Jane Frankland- Empowering Women in Cybersecurity: Including Women at Every Level of the OrganizationalJoin us for a fascinating discussion featuring Jane Frankland, a Strategic Advisor at e2e-assure and the Founder of The Source Platform. In this conversation, Jane talks about the "leaky boat" issue, addressing how women leave tech jobs at unparalleled rates before the age of 35. Listen to Jane as she talks to her key points to attract, develop, and retain women in the world of cybersecurity industry. Also, discover how the cybersecurity field can be described as a "cruel" environment to work in by way of the Attack/Protect mindset we share.2024-06-0624 min
What's The Problem?Episode 49- Neal Dennis- 3 Core Tenants of Zero Trust with Neal Dennis of Cyware LabsNeal Dennis, Cyber Threat Intelligence Consultant at CyWare & Co-Host of the "Adopting Zero Trust" Podcast, joins to discuss the 3 core tenants of zero trust.
2024-05-0222 min
The Rooted Founder ShowBuilding Trust and Respect: Crucial Conversations for a Profitable Partnership with Mike Krass & Kerry GaurdIn this episode, Mike Krass and Kerry Guard of MKG Marketing take you behind the scenes of their powerful visionary-integrator relationship. Discover how self-awareness, trust and mutual respect formed their unstoppable partnership. They share insights on delineating roles, overcoming challenges, fostering transparency, integrating intuition and logic as thought partners, framing ideas for the future, and their vision for MKG Marketing's specialization. Get inspired by their journey, definition of success, and the legacy they aim to leave. CONNECT WITH MIKE AND KERRY : stacigray.com/listen Get 4 Essential Tips...2024-04-1550 min
What's The Problem?Episode 48-Theresa Jones -Cybersecurity Insurance "Got Ya's" for Small Business OwnersJoin us for an enlightening conversation with Theresa Jones, CEO and owner of Evolve IQ as we explore the realm of small businesses and discuss vital advice on selecting the right cyber insurance policy. Discover essential tips for assessing risks, determining coverage, and establishing incident response plans, all geared towards ensuring your business is well-prepared in the digital age.2024-04-0417 min
Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship AdviceThe MKG Marketing Model for Growth With Mike KrassMike Krass is the Co-founder of MKG Marketing, where he has leveraged his extensive experience in digital marketing to service cybersecurity and SaaS businesses effectively. As an avid pilot, Mike brings a unique perspective to his business, emphasizing procedure and risk management. His entrepreneurial journey includes learning valuable lessons from youthful ventures, such as his car washing business. Mike is also the facilitator of the What's the Problem? podcast, which explores pressing issues in the tech and marketing space. In this episode, John Corcoran hosts Mike Krass, the Co-Founder of MKG Marketing, to discuss how Mike took t...2024-03-0139 min
What's The Problem?Episode 47- Ian L. Paterson- Cybersecurity & AI with Plurilock founder Ian L. PatersonJoin us in an enlightening discussion with Ian L. Paterson, CEO of Plurilock, as we discover AI's impact on cybersecurity as it forges strategic illusions. This dynamic interplay blurs the boundary between illusion and innovation when it comes to cybersecurity and Artificial Intelligence.The integration of AI into platforms amplifies recognized security concerns in the evolving landscape.2024-02-2919 min
What's The Problem?Episode 46- Yiyi Miao- Discussing a Proactive Defense for Critical Infrastructure Incidents Across 16 Different SectorsJoin us for an enlightening discussion with Yiyi Miao, Chief Product Officer of OPSWAT, as we explore proactive strategies to strengthen your defense against potential critical infrastructure incidents.2024-02-0121 min
What's The Problem?Episode 45- Jen Moll - Cyber Risk EconomicsJen Moll, Vice President of Strategy & Alliances at Axio, stops by to discuss the economic Impact of Cyber Risks.2024-01-0419 min
BEARcast - Motorrad Reise PodcastBEARcast#191: Dakar.FM - Unser Weg nach Dakar 3Heute gehts um Kohle, Leudde. Wie schwierig es ist, genügend Geld als Profi für seinen Sport zusammenzubekommen (außer man spielt Fußball 😉) und an was man tatsächlich alles denken muss und was einfach krass viel Moneten verschlingt sowie das Klinkeputzen bei Sponsoren ... darüber reden wir mit Mike Wiedemann im neuen Dakar.FM.
Links zur Show
Homepage von Mike
Insta von Mike
DAS DAKAR.FM SHIRT
https://dirtyrockx.de/products/dakar-fm-shirt
Unterstützen könnt ihr uns unter:
http://patreon.com/bearsont...2023-12-2837 min
What's The Problem?Episode 44- Chase Richardson - The Impending CMMC Compliance Deadline with Department of Defense (DoD)Chase Richardson stops by to discuss the different levels of compliance required for contractors working with the Department of Defense (DoD)2023-11-3019 min
What's The Problem?Episode 43- Cody Barrow - Cybersecurity in the European Union Compared to the United StatesCody Barrow, Chief Strategy Officer at EclecticIQ, stops by to compare and contrast the climate of cyber and data security in Europe versus the United States.2023-11-0219 min
What's The Problem?Episode 42- Andres Andreu - How a Challenger Cybersecurity Company Can Navigate Their Product Into a Customers HandsAndres Andreu, a 30-year veteran of the cybersecurity industry, joins us to discuss what CISOs truly care about during the purchasing cycle.2023-10-0517 min
What's The Problem?Episode 41- Derek Weeks - Today's Software Supply Chain Through the Eyes of the AppSecDevDerek Weeks, a 30-year veteran of the cybersecurity industry, joins us to discuss open source networks, the importance of a software bill of materials, and much more!2023-08-3120 min
Fasten your Lederhosn - der Podcast für Popmusik aus BayernFamily Affair - Unsocial Media"Brudi, Brudi noch einmal!" Heute geht es um ein junges "Familienunternehmen" aus München. Hinter dem krass anmutenden Bandnamen "Death Sport" verbergen sich zwei ziemlich coole Brüder aus der Landeshauptstadt, die Euch echt was zu sagen haben.Protagonisten: Tom und Mike Zitzelsberger aus Münchenhttps://www.nicorola.de/deathsport-me-person/https://www.instagram.com/deathsportband/2023-08-1123 min
What's The Problem?Episode 40- Nick Hansen - How Cybersecurity Integration Partners Work TogetherNick Hansen joins us to discuss cybersecurity integration and how to minimize your attack surface.2023-08-0315 min
What's The Problem?Episode 39- Logan Wolfe - When Policy and Enforcement ConvergeLogan Wolfe of ORNA.app joins us to discuss policy and enforcement in the global cybersecurity space2023-07-0620 min
Tea Time With Tech Marketing LeadersShowcase: What's The Problem? - Graham Smith - Endpoint Security's Biggest Issue- Claiming Compliance 'Out of the Box'In a Special Podcast Showcase Episode, we highlight another show on our network, Mike Krass's "What's The Problem?"
He and Graham Smith dive into one of Endpoint Security's biggest problems: claiming compliance "out of the box" (or, as out of the box as possible with a dash of professional services on top). Graham talked through what this looks like in the #Education #Cybersecurity space, referencing the CJIS Security Policy that is enforced by the FBI, as well as HIPAA compliance out of the box in the healthcare security space.
Check out all 38...2023-06-0834 min
Tea Time With Tech Marketing LeadersShowcase: What's The Problem? - Graham Smith - Endpoint Security's Biggest Issue- Claiming Compliance 'Out of the Box'In a Special Podcast Showcase Episode, we highlight another show on our network, Mike Krass's "What's The Problem?" He and Graham Smith dive into one of Endpoint Security's biggest problems: claiming compliance "out of the box" (or, as out of the box as possible with a dash of professional services on top). Graham talked through what this looks like in the #Education #Cybersecurity space, referencing the CJIS Security Policy that is enforced by the FBI, as well as HIPAA compliance out of the box in the healthcare security space.Check out all 38 e...2023-06-0834 min
Secret Magic TalkDie erste zersägte Frau durchdringt Indien und erscheint in Peru. Krass!Secret Magic StoreInstagram: Secretmagictalk_der_Podcast Kontakt: kontakt@secretmagicstore.de Pnuema | Radja Syailendra - (Download)Alles von Radja Syailendra The Appearing Bottle | George Iglesias Popcorn Machine 3.0 | George Iglesias MAGIC BOX BLACK Large | George Iglesias (Schuhkarton) Stop Bullying | Mr. Dwella & Twister MagicAlles von George Iglesias 100 Years of Sawing | Mike Caveney Alles von Mike Caveny2023-06-0521 min
What's The Problem?Episode 38- Salah Nassar - How to Work with Product Marketing at a Cybersecurity CompanySalah Nassar from ZScaler joins us to discuss product marketing and the importance of connecting with your customer.2023-06-0123 min
Killa TapesKILLA TAPES HIP HOP SHOW EPISODE 128 - 11–05-2023Tune in at 7pm for another episode of the dopest Hip Hop in the known galaxy; THE MOTHER FUCKING KILLA TAPES HIP HOP SHOW!
Visit: www.killatapes.com
Download the app: https://play.google.com/store/apps/details?id=com.app.killatapesl
Track List:
Arttemis - peace
Lee Scott & Sly Moon - Huh Ha (Azul Mix)
Boris Massot - solace
TORNTS x KRASS - Heavy Murkage
Digging for Kanky - body bags
Chinese Man Records - odd holiday - it...2023-05-1159 min
What's The Problem?Episode 37 - Lauren Malhoit - Overlay Architecture: What is It and Who Cares How It Works?Lauren Malhoit from Men & Mice joins us to discuss Overlay Architecture2023-05-0423 min
Gamer ThingsEpisod 45 - Jedi:Surviving the Release, Dead Island 2, mam Golfschléier an d'Gesiicht
Schlechte Start fir Star Wars Jedi: Survivor. Firwat sinn ëmmer méi Releases op deem Niveau ukomm? Dead Island 2 huet et besser hikritt! A wéi krass ass Unrecord w.e.g.?! D'Jungs vu Gamer Things sinn an der Achterbunn vun den Emotionen, hei an der neier Episod.2023-05-031h 15
What's The Problem?Episode 36- Seth Garske - Data Responsibility in the World of CybersecuritySeth Garske from F5 Networks joins us to discuss personalization and the responsible usage of customer data.2023-04-0620 min
What's The Problem?Episode 35- Grant Elliott - Effective CISOs: Technical vs OperationalGrant Elliott from Ostendio joins us to discuss how an effective CISO is an operational CISO. Your organization can have all the correct technical systems in place, but if you are missing proper administration, you'll always have vulnerabilities.
Ostendio offers a complimentary InfoSec Checklist that listeners can access here https://bit.ly/3YASmhy2023-03-0318 min
What's The Problem?Epsiode 34 - Thomas Beavers - The Future of Cloud Storage Is BlockchainThomas Beavers of Sollensys joins the podcast to explain why he believes the future of cloud storage for both consumers and business will live on the blockchain.
Sure, Dropbox or Google Drive are convenient to use, simple and cheap.
But they are also extremely vulnerable. Criminals focus on cloud services they can attack into so they can encrypt and ransom it back to you.
Additionally, the consequences of ignoring the safety issues with services such as Dropbox include a loss of faith with customers, damage to reputation as well as loss of business...2023-02-1011 min
What's The Problem?Episode 33 - Selby LeBert - Programs and Curriculum for Students to Participate in Real-World Cyber TrainingCybersecurity Specialist Selby LeBert of Textron Aviation joins us to discuss programs and curriculum for students to participate in real-world cybersecurity training.
This conversation includes a discussion about the lab environment that Selby is working to stand up over at Wichita State University in Wichita, KS.2022-12-0211 min
What's The Problem?Episode 32 - Shearyar Kahn - What If Cyberweapons Are Not Stored Securely?Welcome to episode 32 of What’s the Problem #podcast.
Today, we are all set to share a conversation between Mike Krass and Shearyar Kahn about the topic of Mutually Assured Destruction (MAD) in the world of cybersecurity.
Shearyar poses a hypothetical scenario.
What if cyberweapons are not stored securely? What if one cyberweapon could be used as the basis for another?
It’s already happened.
The WannaCry ransomware attack spawned other cyberweapons.
Follow Shearyar down the conversational rabbit hole.
1️⃣ What do we need to do to secur...2022-11-1815 min
What's The Problem?Episode 31 - Clark Barron - The Ethical Cybersecurity MarketerWelcome to episode 31 of What’s the Problem #podcast.
Today, Clark Barron, a Senior Demand Generation Strategist with Shippo joins the podcast.
In this episode, we’ll discuss a unicorn topic: the ethical cybersecurity marketer.
By tuning in today, you’ll hear Clark talk to some key points of an ethical cybersecurity marketer, such as:
1️⃣ Bringing heavy doses of empathy and self-awareness to the workplace
2️⃣ Big motor to HELP without the immediate promise of financial success. This is a scary, hard industry sometimes ... just help people dang it!
3️⃣ Recogniz...2022-11-0422 min
CampusFM - BeiträgeDie 257ers im Interview in der Weststadthalle!Das Rap-Duo aus Essen stammt ursprünglich aus dem Stadtteil Kupferdreh. Daher auch der Name "257ers", denn der Name steht für die Postleitzahl 45257. Wenn sich einer in Essen auskennt, dann die Beiden!
Wir haben uns Tipps geholt, wo man in Essen mal ordentlich Party machen kann, haben aber auch hoch journalistische Fragen gestellt wie "Macht Ihr im Alter immer noch so krass Party?" Shneezin und Mike haben es uns im Interview verraten.2022-11-0105 min
What's The Problem?Episode 30 - David Bacque - Procurement Being Involved in The Security Purchase ProcessWelcome to episode 30 of What’s the Problem #podcast.
Today, David Bacque, the VP of Strategic Development and OT/ICS Cybersecurity Leader at RED Group joins us to discuss the P word.
That’s right. PROCUREMENT.
In this episode, we dive into the key topic of procurement being involved in the security purchase process. Examples could be capital projects, ICS, OT, or others.
When you tune in, you’ll hear a basic checklist that David recommends folks follow when evaluating an operational technology solution.
That checklist includes questions such as…
...2022-10-2120 min
Systems SimplifiedHow To Know Which Processes and Procedures To Document With Mike KrassMike Krass is the Owner and Founder of MKG Marketing, the world's premier marketing agency for cybersecurity vendors. He focuses on helping businesses grow their sales pipeline through SEO, digital ads, and analytic programs. Mike founded MKG Marketing in 2011. He embraces a people-first philosophy, promotes strong work-life integration, and holds his employees and clients accountable. In this episode: Should you document all your business processes and procedures? Which criteria can you use to evaluate the need to create a system or standard operating procedure (SOP)? Mike Krass faced challenges running his business when...2022-10-1440 min
What's The Problem?Episode 29 - Jacqueline Lundie - The Importance of Training on A High Functioning Security Operations Center (SOC)Welcome to episode 29 of What’s the Problem #podcast.
Today, Jacqueline Lundie joins us to share some of her experience working as a SOC Analyst with the US Department of Health and Human Services.
Lots of opportunities for discussion with someone who has this type of experience.
So, what did we cover?
The importance of training on a high functioning Security Operations Center (SOC).
Jacqueline mentions a number of advantages when it comes to training. Some include.
1️⃣ Reduced turnover in the Security Operations Center
2️⃣ Reduced burden on...2022-10-0716 min
What's The Problem?Episode 28 - Alex Titze - Questions to Ask Security Vendors to Purchase What you Need (and no more!)Welcome to episode 28 of What’s the Problem #podcast.
Today, we are speaking with Alex Titze of Blue Team Alpha. Our discussion covers…
1️⃣ The education gap in security products or solutions, using the example of penetration testing versus vulnerability scanning.
2️⃣ Explore how to help customers search for a potential vendor, with a focus on sales enablement. Specifically, we are going to discuss ways to sniff out or ask the right questions in order to purchase the products/solutions that your organization truly needs.
Beyond the educational discussion, Alex gives away two gems to help...2022-09-2315 min
What's The Problem?Episode 27 - Selby LeBert - Entry Level Security Roles for Companies such as Textron AviationToday, cybersecurity specialist Selby LeBert of Textron Aviation joins us to discuss the rise of entry-level security personnel in the world of security operations for companies such as Textron.
More specifically, Selby is going to talk listeners through:
1️⃣ Four key issues he sees with bringing practitioners into the work of cyber security
2️⃣ Discussing the Skills Bridge program from the Military to Private Sector
3️⃣ How Textron Aviation thinks about security with regards to aerospace/supply chain
If you are ready to take off with this episode, tap that episode link to get start2022-09-1618 min
What's The Problem?Episode 26 - Elez Topuzovic - A SOC Analysts Point of View on CISA’s Shields Up DirectiveWelcome to episode 26 of What’s the Problem podcast.
Today, we’re speaking with Elez Tupozovic with CyberConvoy.
Sharing experience in his current role as Security Operations Center (SOC) Analyst at an MSSP, Elez dives into two topics with us on the show.
The nooks & crannies that add up to a wider attack surface
Dissecting CISA’s Shields Up, specifically discussing how that affects SOC Analysts everywhere, the key question of ‘will companies actually listen and report breaches, as well as if Shields Up will assist the security community as a whole.
Strap in for a...2022-09-0117 min
What's The Problem?Episode 25 - Derek Ireifej - The Journey from Line Cook to the Security Operations CenterDereik Ireifej of CyberConvoy and I are going to discuss his journey of breaking into the world of cybersecurity as a Security Operations Center (SOC) Analyst.
There are four key pain points that Derek shared on his journey from line cook to IT manager to SOC analyst.
HR Job postings being disconnected from the actual requirements of the job. Case in point: a CISSP certification is required for a SOC Analyst role. Seriously?!
Speaking of certifications. Which ones actually matter? Do any of them matter? Security+ helped Derek academically … but not from a resume standpoint!
Too ma...2022-08-1926 min
What's The Problem?Episode 24 - Menekse Saglam - Security Operation Center (SOC) Analysts = Puzzle MakersIn this episode, Menekse Saglam, a Security Operations Analyst at CyberNow Labs, joins us today to talk about the life of a SOC analyst.
A few highlights include.
(1 emoji) Defining the Security Operation Center (SOC) environment
(2 emoji) Stepping into the mindset of a SOC analyst. They are puzzle makers. Which pieces go where?
This episode presents listeners with the opportunity to step into a SOC environment from the comfort of your own home.2022-08-1211 min
What's The Problem?Episode 23 Warner Moore - The Year(s) Long Process of Building a Security Program for your BusinessWelcome to episode 23 of What’s the Problem #podcast.
In today’s episode, Warner Moore from Gamma Force joins the podcast to discuss the art of building a cybersecurity program for your business.
First up: where do we start?
“Start with the security strategy,” says Moore.
Another question: How long will this take to build within our business?
“Plan for at least 12 months at a minimum,” advises Warner.
What’s the formula you follow?
“An asset, that has a vulnerability, and a threat has ABC amount of risk to...2022-08-0518 min
What's The Problem?Episode 22 - Oscar Ruiz - Operational Technology (OT): Which Industries & Regions Lead the WayTune in as Accenture’s Oscar Ruiz tells listeners which global regions and industries are the leaders versus the laggards in the world of Operational Technology (OT).
Curious to learn from Oscar but don’t have the time to tune in? Well in that case…
The industries that have more mature OT environments are:
Oil & Gas
Utility companies: In the USA, think meter readers for electricity as well as water supply controlled by a municipality.
Finance: focus on the markets. Wall St. ... what would happen if there was a critical infrastructure attack on the power g...2022-07-2924 min
What's The Problem?Episode 21 - Ambuj Kumar - 3 States Of Data: In use, In Motion, At RestData comes in 3 states: data in use, data in motion, data at rest
In this episode of the What’s the Problem, we speak with Ambuj Kumar, the CEO of Fortanix, about how to secure data in use.
This opens the door to discuss the concept of confidential computing, or the act of securing data in use that is vulnerable/in an unencrypted state.
Join us to learn about the advances in protection for data in use as well as to hear Kumar tell us more about Fortanix’s solution to protect data in i...2022-07-2214 min
What's The Problem?Episode 20 - Graham Smith - Endpoint Security's Biggest Issue: Claiming Compliance "Out Of The Box"In EPISODE 20, we dive into one of Endpoint Security's biggest problems: claiming compliance "out of the box" (or, as out of the box as possible with a dash of professional services on top).
Graham will talk us through what this looks like in the #Education #Cybersecurity space, referencing the CJIS Security Policy that is enforced by the FBI, as well as HIPAA compliance out of the box in the healthcare security space.2022-07-1528 min
What's The Problem?Episode 19 - Graham Smith - How Long Does it Take to Train a Cybersecurity Salesperson?How do you take someone brand new to the world of cybersecurity and turn them into a knowledgeable seller with practical, hands-on experience?
Answer: training.
In this episode: the IBM Summit program.
Join Graham Smith of IBM as he talks through the Summit program.
6 months of training.
No client contact allowed.
Broken into regional cohorts of new IBM employees who have to be able to sell to senior leaders/managers to graduate the program.
So … does it work? Supposedly yes! Graham was ready to sell in month 5 of the program.
T...2022-07-0825 min
What's The Problem?Episode 18 - James Williams - Incident Response Plans (IRPs). The good, the bad, the ugly.Incident Response Plans (IRPs). The good, the bad, the ugly. Learn about IRP's from the perspective of someone with James Williams's cybersecurity background.
In this episode, James shares his experience working in the federal space (helped secure the 2020 census), discusses MSSPs with private businesses, and also dives into how he got into security as a cryptography analyst in the US Air Force.2022-06-3014 min
What's The Problem?Episode 17 - Chandra Pandey - To Demand a Ransomware Payment Or Siphon Off Your Intellectual Property?In this episode, Chandra Pandey of Seceon joins Mike to discuss ransomware with respect to Intellectual Property (IP). Specifically, they discuss that bad actor have two choices. To demand a ransomware payment … or to lurk in your network or other confidential systems to siphon off Intellectual Property over time?
Chandra goes in-depth on the topic using the Nvidia hack as well as the Microsoft source code hack to highlight his points.2022-06-2321 min
What's The Problem?Episode 16 - Tom Johnson - Deploy and De-provision Identity/Access Management Controls for a 5,000 Employee Hospital GroupIn this episode, we are going to focus on the topics of Identity and Access Management. Specifically, how do you deploy and de-provision identity/access management controls without it being painful. Or as painless as possible :)
If you’re in the #healtchare #IT space, Tom Johnson provides an excellent example of what this looks like for a 5,000-person hospital system. Tune in now to hear that one!2022-06-1720 min
What's The Problem?Episode 15 - Aaron Rosenmund - Where Are All the People to Staff your Security Operations Center (SOC)?Join Aaron Rosenmund from PluralSight to discuss a critical cybersecurity topic: The people involved in Security Operations Centers (SOC).
We cover three specific angles on this topic.
First: There is a shortage of qualified cybersecurity professionals in the job marketplace here in 2022. No duh, I think we all know that :)
Second: While there is a shortage, we need MORE professionals entering the field. Can't be gatekeeping to keep interested folks out! Need to empower people to feel confident entering the field as a complete novice in order to work their way up the...2022-06-0919 min
Audience 1st3 Massive Problems That Hinder Cybersecurity Marketers & Salespeople“Name a problem in the security world.”
That was one loaded question Mike Krass, owner of MKG Marketing and host of “What’s the Problem?” Podcast, asked me.
That request got me thinking and sifting through the 101 problems I had listed when prepping for our call. (Remind me to share that with you another time.)
Three main issues stand out to me as a marketer and professional in the cybersecurity industry.
We’ll dig into that today (or you can just listen to the problems I unravel in Mike’s episode).
Join Audience 1st T...2022-06-0316 min
What's The Problem?Episode 14 - Bob Zinga - When Will Quantum Computing Break 256-bit Encryption?According to Bob Zinga, vCISO and Head of Information Security at Directly, we are less than 5 years away from quantum computing being able to crack 256-bit encryption in 20 seconds (or less!). So, where does that leave us? What can we do about this? How will the public and private sectors work together to create the next standard of encryption? Tune in to this episode to hear Bob share his expert opinion.2022-06-0220 min
What's The Problem?Episode 13 - Ravina Joshi - Ransomware Threat Vectors: The Danger of Open PortsIn this episode, Ravina Joshi explores the importance of closing up port access to both internal as well as external ports on your network. Additionally, Ravina tells us not just about the technical damage of leaving ports open. She goes deeper into the economic consequences associated with open ports, citing the WannaCry ransomware attack that grossed ”$100 billion USD” in ransomware payments according to Ravina.2022-05-2609 min
What's The Problem?Episode 12 - David Cornish - Identity Breaches: It’s Your Partners, Customers or Vendors Leaking Your Information!In this episode, David Cornish of Upguard explores the topic of identity breaches.
A few fun bits from the episode include:
More often than not, an identity breach is the result of a partner, customer, or vendor breach. Your identity information becomes a casualty of someone else's breach.
“If you are doing business with somebody, you are doing data with them."
2022-05-1913 min
What's The Problem?Episode 11 - Steve Fisher - Cybersecurity in the Education SystemIn this episode, Steve Fisher of IMS goes into great detail around the security concerns that school systems have to face in the world of cybersecurity. Specifically, Steve explains how high turnover environments produce opportunities for bad actors as schools onboard or offboard both full-time as well as part-time or contract staff. If you’re interested in keeping the data safe at your own child's school, this episode will outline areas that you can help shore up to protect that data.2022-05-1319 min
What's The Problem?Episode 10 - Jack Borchgrevink - How to Secure Your Organization During Employee TurnoverIn this episode, Jack Borchgrevink of VMware joins Mike Krass to discuss two important issues: vendor responsibility to provide support in advance of a breach (service partners, playbooks, tabletop games) as well as how to secure your organization during times of employee turnover (both in and out of the organization). If these topics are of interest to you, get those ears ready to listen!2022-05-0615 min
What's The Problem?Episode 9 - Fares Mohammed - Case Study: An 85% Compromise Rate through Social EngineeringIn this episode, Fares Mohammed joins What’s the Problem to discuss social engineering in the world of #cybersecurity. Based on his experience, Fares discusses email phishing scams about bitcoin or NFT projects all the way down to dropping flash drives in random places in corporate offices to see who would plug them into company networked devices. Which oh, by the way, 17 out of 20 dropped USB flash drives were plugged into a networked device. Whoa!2022-04-2816 min
What's The Problem?Episode 8 - Christopher Gibbons - Creating A New Cybersecurity Category: Phishing Detection & Response (PDR)In this episode, Mike Krass chats with Christopher Gibbons to discuss the fact that in 2022 secure email gateways (SEG’s) don’t statistically provide any more protection than you already receive with Microsoft Office 365 or Google Business applications. So, what other options are out there on the market? There’s a new category of them: Phishing Detection & Response (PDR).2022-04-2117 min
What's The Problem?Episode 7 - Fatma Candas - Speaking to “Technical” versus "Manager" cybersecurity buyersThis episode explores a key topic for security vendors to consider: how do I speak to a person in a Technical role versus a Business Manager role? Based on her years of experience on the buyer side of security vendor pitches, Fatma Candas details why the concept of 'less is more' is important to avoid overloading buyers with unnecessary information. Additionally, Fatma makes it crystal clear that when entering her office sellers need to focus on buyer problems by function, role, or department. "Don't waste my time."2022-04-0112 min
What's The Problem?Episode 6 - Adil Ahmed - Unwrap the Layers of Password Cracking AttacksPasswords, passwords, passwords being used everywhere and still we have breaches. Join security specialist Adil Ahmed as he discusses the issues with insecure passwords (did you know people still use 123456 for passwords these days?). Specific password cracking attacks such as brute force, password spraying as well as spear phishing when a hacker has gained access to 1 (or more) of your systems and are using these as hop points to jump around your network are discussed in today’s episode.2022-03-3015 min
What's The Problem?Episode 5 - Dani Woolf - How to Avoid Pressure to Achieve Short Term Results at the Sacrifice of Long Term Strategy in Cyber SecurityIn this episode, Dani Woolf and Mike Krass dive into the big H word: Honesty. More specifically, Dani explores how honesty and transparency around what your security product can or cannot do for the buyer's organization should be a mandatory requirement for all security sales or marketing leaders.2022-03-2516 min
What's The Problem?Episode 4 - Matt Buhler - Open Source Cyber Security to Support Finding Missing PersonsJoin our host Mike Krass as he brings Matt Buhler on to the What’s the Problem podcast. During this episode, they discuss Matthew’s participation in open source security analysis competitions such as Trace Labs CTF and MetaCTF. Learn how these open source competitions locate data for law enforcement to find missing persons across the "Clear" and "Dark" web as well as remove CSAM (Child Sexual Abuse Material) from the Internet using Project Haydes.
Note: Matthew advises to never, ever view CSAM material. Instead, use tools like Project Haydes to identify the material.2022-03-2210 min
What's The Problem?Episode 3 - Marcela Denniston - Cyber Security for SMBsMarcela Denniston joins What’s the Problem to discuss how Small-to-Mid sized businesses (SMBs) are low-hanging fruit targets for bad actors as well as what they can do to protect their organizations on a budget.2022-03-1619 min
What's The Problem?Episode 2 - Ebony Hall - PhishingJoin our conversation with Ebony Hall, a Systems Engineer with Cambium Learning who also has an IT background in the military (U.S. Army), as we discussed phishing attacks in the public sector.2022-03-1009 min
What's The Problem?Episode 1 - Andy Smith - The Convergence of Cloud and DataAndy Smith the Chief Marketing Officer at Laminar joins to discuss the problems of security buyers: the convergence of cloud transformation and data democratization.2022-02-2209 min
The Innovation Meets Leadership Podcast3. On Leading in Business with Mike KrassWelcome to Innovation Meets Leadership! I’m your host, Natalie Born. In this episode, Mike Krass discusses what it takes to build a business that lasts for centuries, the considerations in this evolving society to make it happen, and the way to cultivate leadership in this values-led organization.
Mike Krass is the CEO of MKG Marketing, a digital marketing agency that gets tech and healthcare brands found online through transparent, measurable digital marketing. Over the last ten years, Mike has grown MKG Marketing into a 7 figure business not only by specializing in data and analytics but by em...2022-01-3023 min
Board Game Barrage#206: Top 50 Games of All-Time 2021: 30-21 (ft. Mike Walker)What better way to send off the year than part three of the party to end all parties, the BGB Top 50! We're adding thirty more incredible games to the list, with our 30th to 21st favourite picks. This week, we have the Black Tank, Mike Walker of So Very Wrong About Games tearing apart our choices from the peanut gallery! 01:57 - Kellen #30 - Taj Mahal 03:32 - Mark #30 - Modern Art 05:48 - Neilan #30 - Deception: Murder in Hong Kong 09:11 - Kellen #29 - Race for the Galaxy 11:27 - Mark #29 - Francis Drake 13:02 - Neilan #29...2021-12-301h 15
piep sein! Der "Trash TV"-PodcastDas Sommerhaus der Stars #7 - Lauf davon, Michelle!!!In der 7. Folge vom Sommerhaus der Stars ist Johnny Paten-Paar-los... Er hat sich trotzdem durch Sonnys Überredungskunst wieder mit ihr an die Mikros gesetzt und abgeliefert.
Das ist aber nur möglich, da die Paare im Sommerhaus alles dafür tun, um unangenehm aufzufallen. Maritta und Klausi sagen allen, dass sie in der nächsten Runde rausgewählt werden wollen, und dann wieder doch nicht, dann wieder,....
Peggy und Steff geben ihr Bestes bei den Spielen, kommen aber wie Samira und Yasin konstant an ihre Grenzen.
Überflieger sind nach wie vor Jana und Sascha...2021-10-1941 min
Tea Time With Tech Marketing Leaders#72: Chris Ott - Scale your business by telling your brand storyOn this episode Kerry Guard chats with Chris Ott, CEO of Creative Blue. Chris and I were introduced through mutual connections. He first met my business partner, Mike Krass then Mike had the genius idea to see if Chris wanted to join us on Tea Time so here we are!
Chris and Kerry dig into Brand Marketing, especially as it relates to startups who are looking for funding so his company can help them get the funding then scale. Chris is a big believer in story and has a very direct approach on how brand can tell th...2021-10-0442 min
Tea Time With Tech Marketing Leaders#72: Chris Ott - Scale your business by telling your brand storyOn this episode Kerry Guard chats with Chris Ott, CEO of Creative Blue. Chris and I were introduced through mutual connections. He first met my business partner, Mike Krass then Mike had the genius idea to see if Chris wanted to join us on Tea Time so here we are!
Chris and Kerry dig into Brand Marketing, especially as it relates to startups who are looking for funding so his company can help them get the funding then scale. Chris is a big believer in story and has a very direct approach on how brand can tell th...2021-10-0442 min
The Corporate BartenderThe Corporate Bartender - An Innovative Approach To Remote Workforces with Mike KrassI think you're gonna dig today's episode! We're talking remote workforces, building a 'people first' culture, make vs. buy decisions on talent, and keeping folks accountable in this ever-changing landscape. We are JAZZED to have Mike Krass on the show today! If you want to get to the good stuff, 15:25 is your spot!If you don't know Mike, you are missing out.Mike is the owner and visionary of a fully remote digital marketing agency that bases its success on leveraging a data-driven approach. He's a firm believer in having a life outside of work...2021-08-191h 06
What Makes Them Tip94 - Building Trust with MKG Marketing's Mike KrassIn this episode, your host, Jeff Ford talks to MKG Marketing's Mike Krass about business development, perseverance, technology, and more. Check out Mike's website here: https://mkgmarketinginc.com/2021-06-2223 min
THE SCOTCH EnlightenmentMusikvideos (S7E2)PROST! In dieser Folge von THE SCOTCH Enlightenment: Es gab mal eine Zeit, als Musikvideos eine echte Kunstform waren. Daran erinnern wir uns heute zurück. Bonus: Dans Liste ist heute um zwei Posten zu lang.Lasst uns in den Kommentaren wissen, was Ihr von den Themen haltet, die wir heute besprochen haben.Kommentare direkt auf SubstackKommentare auf unserer Facebookseitevia Twitter @ScotchEnlightenoder auch via Twitter direkt an @elfilterino oder @deltafoxtrotFolgen könnt Ihr uns außerdem bei Instagram für nachdenkliche Sprüche mit...2021-05-2745 min
THE SCOTCH EnlightenmentFilme, in denen gesungen wird (S7E1)PROST! In dieser Folge von THE SCOTCH Enlightenment: Wir singen. Zum Glück nicht. Aber wir haben uns einfach mal ein paar Filme ausgesucht, in denen gesungen wird. Das ist alles. Thriller, Science Fiction, Action und Comedy. Ihr werdet überrascht sein, wo überall Liedchen geträllert werden. Lasst uns in den Kommentaren wissen, was Ihr von den Themen haltet, die wir heute besprochen haben.Kommentare direkt auf SubstackKommentare auf unserer Facebookseitevia Twitter @ScotchEnlightenoder auch via Twitter direkt an @elfilterino oder @deltafoxtrotFolgen könnt Ihr...2021-05-201h 10
All About Digital Marketing PodcastEpisode 135 - People First Digital Marketing with Mike KrassToday's episode is all about People First Digital Marketing with Mike Krass. Mike is the CEO of MKG Marketing, a digital marketing agency that gets tech and healthcare brands found online through transparent, measurable digital marketing.Over the last ten years, Mike has grown MKG Marketing into a 7 figure business not only by specialising in data and analytics but by embracing a “people first” philosophy that promotes a strong work-life balance while systematically holding employees as well as clients accountable.The Healthcare industry is highly regulated and this includes communications. There is a lot you can...2021-05-0438 min
StrategyCastEpisode 360: Tips for Hiring an Agency for Your Brand with Mike Krass of MKG Marketing“You have to build trust from the very first moment you meet.” Listen & Learn: How to ensure that an agency you hire is a true strategic partner. Tips for negotiating media pricing with an agency. Accountability, trust, and transparency: essential elements when engaging an agency. Why it’s important to know if there are any conflicts of interest. What agencies need to know about GDPR compliance. Tips for onboarding an agency. Mike Krass is the CEO of MKG Marketing, a digital marketing agency that gets tech and healthcare brands found online through...2021-04-2030 min
Agency Rockstars31 - Big Picture Marketing with MKG Marketing's Mike KrassIn this episode, your host, Dan Moyle talks to the CEO of MKG Marketing, Mike Krass, about performance marketing, client compassion, industry pain points in tech and healthcare marketing, and more.2021-04-1421 min
Predictable B2B SuccessHow to pick B2B marketing KPIs that deliver insights and drive business growthIn this episode, Mike Krass the co-founder and CEO of MKG Marketing, a full-service digital agency that helps clients get found through transparent and measurable digital marketing, shares his thoughts around marketing KPIs and how they can be used to drive predictable business growth. Insights he shares include:
Why Mike decided to start his own agencyWhy he has developed the skill of listening closely and asking very direct questionsHow best to approach conversations around proposed partnerships to reveal what may be unsaidAre marketing KPIs the best metrics of achieving business outcomesDo businesses that don't measure the ROI of a...2021-04-0256 min
Shock Your PotentialBe the Youest of You - Mike KrassCan we learn lessons from digital marketing in the tech and healthcare space that can apply to any business? Absolutely! And our guest today explains why.
Mike Krass is the CEO of MKG Marketing, a digital marketing agency that gets tech and healthcare brands found online through transparent, measurable digital marketing. Over the last ten years, Mike has grown MKG Marketing into a 7 figure business not only by specializing in data and analytics, but by embracing a “people first” philosophy that promotes a strong work-life balance while systematically holding employees as well as clients accountable.
The g...2021-03-0547 min
Tech Marketing TrendsROI-Driven Marketing – Mike Krass
In this podcast episode, Mike Krass, founder and CEO of MKG Marketing shares his thoughts about the most common misconceptions when it comes to getting ROI in B2B marketing and how you can succeed with ROI-Driven Marketing at your company.
If you want to know more or get in touch with Mike, you find more information in the links below:
https://www.linkedin.com/in/mikekrass
https://mkgmarketinginc.com/contact/
2021-02-2436 min
Fotoklubben#8 med Bodil Nygaard Jensen (Fragment Photobooks)Kim og Christian er ude af huset, for at besøge noget så sjældent og godt som en fotobogsbutik. Så derfor er vi taget til Sydhavnen for at møde Bodil Nygaard Jensen, der har åbnet Fragment, en butik udelukkende deri. I disse lokaler gennemgår vi udvalgte fotonyheder, snakker og skyder med skarpe skud mod vores kære gæst. Undskyld!
Et stort tak skal lyde til vores Bodil Nygaard for at gæste os i hendes butik, Fragment.
Tjek bøgerne ud fra afsnittet på hjemmesiden www.fragmentphotobooks.com
Dagens fotografi er taget af Kra...2020-09-161h 28
B2B Growth#Agency 17: ROI-Driven Marketing w/ Mike KrassIn this featured episode, Sharon Toerek chats with Mike Krass, Co-Founder and CEO at MKG Marketing. Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Google Podcasts Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.2020-08-1700 min
VertriebsFunk – Vertrieb, Recruiting und Karriere#472 So startest du, was du dir vorgenommen hast. Interview mit Milan GruijicIch wollte mich schon jahrelang selbständig machen, Unternehmer werden aber ich habe es nicht gemacht. Ich habe vieles an meinen Job und alles an meinem Chef gehasst. Aber ich bin geblieben. Es kamen keine guten Jobangebote und meine Gründungs-Ideen kamen mir alle sehr vage und riskant vor. Also bin ich geblieben bis zu dem einen Tag. An diesem Tag war eine Mitarbeiterversammlung angesetzt. Obwohl ich für das deutsche Geschäft verantwortlich war, wusste ich nicht, worum es gehen sollte. Auf die Bühne kam dann ein Amerikaner. Er verkündete, dass er jetzt der neue Boss sei un...2020-08-0340 minVertriebsFunk – Vertrieb, Recruiting und Karriere#472 So startest du, was du dir vorgenommen hast. Interview mit Milan GruijicIch wollte mich schon jahrelang selbständig machen, Unternehmer werden aber ich habe es nicht gemacht. Ich habe vieles an meinen Job und alles an meinem Chef gehasst. Aber ich bin geblieben. Es kamen keine guten Jobangebote und meine Gründungs-Ideen kamen mir alle sehr vage und riskant vor. Also bin ich geblieben bis zu dem einen Tag. An diesem Tag war eine Mitarbeiterversammlung angesetzt. Obwohl ich für das deutsche Geschäft verantwortlich war, wusste ich nicht, worum es gehen sollte. Auf die Bühne kam dann ein Amerikaner. Er verkündete, dass er jetzt der neue Boss sei un...2020-08-0340 min
Kinship CodeA Chat with Renita GerardHi. Hello. Hey, man here I'm joined with this very special guest star Renita Gerard nee Farrells, a former Hockeyroo, two time gold winning champion. Stick around. I'm going to come to hear more about who's to.[00:00:38] Good morning. Welcome back to Kinship. Card on came in your house, then the narrator facilitator, probably game show host is really nice. Why did you just mess up? I'm very fortunate today. I've to a guest every guest that comes on vacation is a special guest. And regardless if you're a personal trainer...2020-06-2200 min