Shows
1% of the 1% Podcast with JT Foxx#141: Business is Hard… Super Broke to 750 Million!! Michael & Kass LazerowJTFoxx.com/links Want to Partner, need capital, want to M&A Deals, Want AI, Branding or FREE Advice visit the link above.Check out one of my best interviews with Mike & Kass best selling author of Shoveling Shit!! 💩. Don’t let the name fool you!!2025-06-2647 min
Unscripted with Amy SomervilleBreak Down Startup Myths With Kass & Mike LazerowOn this new episode of Unscripted, Amy Somerville welcomes power couple and serial entrepreneurs Kass and Mike Lazerow. They are the minds behind Golf.com and Buddy Media, which was sold to Salesforce for a staggering $745 million. From building incredibly lucrative companies to navigating marriage and raising three kids along the way, Kass and Mike bring radical honesty, hard-earned wisdom, and a whole lot of humor to the conversation. They unpack the dirty work behind achievement and why resilience is rooted in love, not grit. They also explore what defines real victory, why generosity matters more than...2025-06-2545 min
The Influential Personal Brand Podcast3 Hacks to Help You Persevere Through TrialsWhy do some people give up while others rise and keep going? In this episode, Rory Vaden shares three battle-tested mindset hacks that the world’s top achievers use to overcome the impossible—and keep showing up long after others quit. You’ll hear: The #1 mindset shift that ultra-successful people share Why falling in love with the daily grind is the real secret to growth How to turn hard moments into long-term competitive advantage The “Law of the Moat” and how your toughest trials become your greatest protection A behin...2025-06-2011 min
Making It with Jon Davids197 - "We Sold to Salesforce.com for $800M and Here's What I Learned" | Mike LazerowGet your personalized 1-Minute Marketing Roadmap here. Today, JD chats with Mike Lazerow, serial entrepreneur, bestselling author, and founder of Buddy Media. He sold that company to Salesforce.com for $800M. They get into Mike's journey through business, technology, venture capital, and more.Subscribe to JD's newsletter here.Get Mike's book here.Follow JD across social: LinkedIn | Facebook | TikTok | Instagram | YouTube2025-06-2050 min
The Courageous Podcast with Ryan BermanKass & Mike Lazerow — Serial Founders, Investors, and Authors of NYT Bestseller Shoveling $h!t: A Love StoryKass and Mike Lazerow run companies the way great doubles teams win tennis matches: Kass owns the baseline of operations while Mike roams the net hunting openings -- neither drifts into the other’s court. In their conversation with Ryan, they unpack their new baby of a book; Shoveling $h!t, what they describe as an entrepreneurial love story and deeply personal playbook that distills eight ventures and nearly $10 billion in exits into fifty straight-talk lessons any founder can lift. Kass shows how fixed Wednesday date nights and clearly drawn responsibilities turn raw startup chaos into durable culture. Mike re...2025-06-1854 minThe Influential Personal Brand PodcastScaling 8 and 9 Figure Businesses with Mike and Kass LazerowWhat’s the difference between influencers who look successful… and entrepreneurs who actually are? In this riveting episode, Rory sits down with Mike and Kass Lazerow, the powerhouse husband-and-wife duo behind multiple high-impact businesses—including Buddy Media, which they sold to Salesforce for $745 million. They’ve helped scale companies like Scopely ($5B exit) and Liquid Death, advised countless founders, and now they’re opening up like never before about what it really takes to build a business that lasts. From burning out on the way to $50M in ARR in just three years, to rebuilding after fail...2025-06-1741 min
Leap Academy with Ilana GolanFrom Near Bankruptcy to a $745M Exit: The Raw Truth Behind Kass & Mike’s Entrepreneurship Journey | E112Kass and Mike Lazerow’s entrepreneurial journey began with a leap of faith and a lot of grit. They started Golf.com with funding from friends and family, only to be acquired by a company that later went bankrupt. Forced to raise capital and revive their business against all odds, they quickly learned that entrepreneurship means facing setbacks every day and building the resilience to keep going when it feels impossible. In this episode, Kass and Mike join Ilana to dive into their new book, Shoveling $h!t, sharing the struggles behind their wins, the fears they confronted, and ho...2025-06-1758 min
Not Another CEO PodcastShoveling $H!T - Kass & Mike Lazerow - Buddy Media - Episode #49What’s it really like to build a billion-dollar business with your spouse, and live to tell the story? In this special live episode, David Politis sits down with Kass and Mike Lazerow, Co-Founders of Buddy Media and authors of Shoveling $H!T: A Love Story About an Entrepreneur’s Messy Path to Success..They open up about building cult-like culture, radical transparency, co-founder dynamics, fundraising strategies, pivots, parenting, and everything in between. With humor and honesty, the Lazerows share the unvarnished truth of what it takes to build something meaningful, and survive the chao...2025-06-171h 12
Digital Social HourMaster Focus: The Key to Entrepreneurial Success | Kass & Mike Lazerow DSH #1403🚀 Master Focus is the ultimate superpower for entrepreneurial success! 🚀 In this episode of the Digital Social Hour, Sean Kelly sits down with Cas and Mike, two powerhouse entrepreneurs with a 28-year partnership and a $750M exit under their belts. They share their secrets to staying focused, building thriving businesses, and balancing personal and professional life.
Discover why focus is the cheat code every entrepreneur needs, how to pivot successfully when challenges arise, and the importance of surrounding yourself with the right people. Cas and Mike also dive into the art of creating a winning compan...2025-06-1456 min
"Build" with Stephen ScogginsHow to Build a Billion-Dollar Business (Without Losing Yourself in the Process)In this brutally honest conversation, serial entrepreneurs Mike & Kass Lazerow join Stephen Scoggins to break down what it really takes to build, scale, and survive business, emotionally, mentally, and financially. From selling Golf.com and Buddy Media for millions to raising $100M+ in venture capital and still fearing failure, Mike and Kass reveal the hidden costs of success, the role emotional control plays in leadership, and why most founders crash because they ignore one thing: themselves. You’ll learn: - The mindset shifts that helped them go from bankruptcy to billion-dollar exits ...2025-06-111h 01"Build" with Stephen ScogginsHow to Build a Billion-Dollar Business (Without Losing Yourself in the Process)In this brutally honest conversation, serial entrepreneurs Mike & Kass Lazerow join Stephen Scoggins to break down what it really takes to build, scale, and survive business, emotionally, mentally, and financially. From selling Golf.com and Buddy Media for millions to raising $100M+ in venture capital and still fearing failure, Mike and Kass reveal the hidden costs of success, the role emotional control plays in leadership, and why most founders crash because they ignore one thing: themselves. You’ll learn: - The mindset shifts that helped them go from bankruptcy to billion-dollar exits ...2025-06-111h 01
Truth Hurts ShowHow Kass & Mike Sold Their Startup for $1 Billion to SalesforceOn this powerful episode of The Truth Hurts Show, Brian and Makan are joined by legendary founders Kass and Mike Lazerow, whose journey spans billion-dollar exits, devastating losses, and a mission to uplift the next generation of entrepreneurs.Together they built Buddy Media, sold to Salesforce for nearly $1B, and now lead a $400M venture fund investing in dreamers and doers. But behind the numbers is a story of family, resilience, and hard-won lessons from the trenches.They talk trauma, teamwork, radical transparency, and why building a company is the “best kind of...2025-06-101h 28
Radio St. Pete Podcast ArchivePASSION STRUCK w/John R. Miles: Kass and Mike Lazerow on Why Building Big Requires Feeling DeepKass and Mike Lazerow on Why Building Big Requires Feeling Deep
What if the real story behind a $745 million exit wasn’t just the pitch decks, product-market fit, or funding rounds, but the emotional toll it took to get there? In this episode of Passion Struck, I sit down with serial entrepreneurs Kass and Mike Lazerow for a brutally honest conversation about the unseen side of building big. Their new book, Shoveling Sh!t: A Love Story About the Entrepreneur’s Messy Path to Success, doesn’t just pull back the curtain—it tears it down. Kass and Mike bui...2025-06-0953 min
Right About Now with Ryan Alford561: Business News: Marketers Bet Big on Podcasts, Veo 3 Demos Next‑Gen Video, TikTok Shop Changes the Game, Prime Day Sparks Shopping SpreesIn this episode of Weekly Business News, host Ryan Alford recaps the latest business news and trends. He celebrates the book launch of entrepreneurs Mike and Kass Lazerow, discusses the effectiveness of podcast advertising, and shares insights on Google’s new video AI, TikTok’s updated ad policies, Amazon Prime Day, and Starbucks’ revamped rewards program. Blending […]
The post 561: Business News: Marketers Bet Big on Podcasts, Veo 3 Demos Next‑Gen Video, TikTok Shop Changes the Game, Prime Day Sparks Shopping Sprees first appeared on Radcast Network.2025-06-0633 min
Right About Now with Ryan AlfordBusiness News: Marketers Bet Big on Podcasts, Veo 3 Demos Next‑Gen Video, TikTok Shop Changes the Game, Prime Day Sparks Shopping SpreesIn this episode of Weekly Business News, host Ryan Alford recaps the latest business news and trends. He celebrates the book launch of entrepreneurs Mike and Kass Lazerow, discusses the effectiveness of podcast advertising, and shares insights on Google’s new video AI, TikTok’s updated ad policies, Amazon Prime Day, and Starbucks’ revamped rewards program. Blending personal anecdotes with expert analysis, Ryan highlights shifts in marketing, technology, and consumer behavior, offering practical advice for businesses and listeners navigating today’s dynamic landscape.TAKEAWAYSCelebration of entrepreneurial success and the release of a new book by Mike and...2025-06-0633 minRight About Now with Ryan Alford561: Business News: Marketers Bet Big on Podcasts, Veo 3 Demos Next‑Gen Video, TikTok Shop Changes the Game, Prime Day Sparks Shopping SpreesIn this episode of Weekly Business News, host Ryan Alford recaps the latest business news and trends. He celebrates the book launch of entrepreneurs Mike and Kass Lazerow, discusses the effectiveness of podcast advertising, and shares insights on Google’s new video AI, TikTok’s updated ad policies, Amazon Prime Day, and Starbucks’ revamped rewards program. Blending […]
The post 561: Business News: Marketers Bet Big on Podcasts, Veo 3 Demos Next‑Gen Video, TikTok Shop Changes the Game, Prime Day Sparks Shopping Sprees first appeared on Radcast Network.2025-06-0633 minRight About Now with Ryan Alford561: Business News: Marketers Bet Big on Podcasts, Veo 3 Demos Next‑Gen Video, TikTok Shop Changes the Game, Prime Day Sparks Shopping SpreesIn this episode of Weekly Business News, host Ryan Alford recaps the latest business news and trends. He celebrates the book launch of entrepreneurs Mike and Kass Lazerow, discusses the effectiveness of podcast advertising, and shares insights on Google’s new video AI, TikTok’s updated ad policies, Amazon Prime Day, and Starbucks’ revamped rewards program. Blending […]
The post 561: Business News: Marketers Bet Big on Podcasts, Veo 3 Demos Next‑Gen Video, TikTok Shop Changes the Game, Prime Day Sparks Shopping Sprees first appeared on Radcast Network.2025-06-0633 min
The Jen Gottlieb ShowShoveling $hit to Build a Billion Dollar Business and a Life You Love with Kass and Mike LazerowEver felt like you're the only one drowning in the chaos of entrepreneurship while everyone else is thriving? You're not alone. I sat down with power couple Kass and Mike Lazerow to talk about what it really takes to build businesses, survive failure, and stay married through all the messy middle.
They share how they lost everything, clawed their way back, and built multiple companies—together—without pretending everything was fine when it wasn’t. We talk about what it means to “shovel the sh*t,” how to lead through crisis without faking it, and why tra...2025-06-0650 min
The Hustle Daily ShowWhat it takes to build a company in 2025Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds
The company-building landscape has shifted dramatically—what worked in the 2010s won't cut it in 2025. Today you'll get actionable frameworks for the messy middle stage where most companies fail, plus insights on how to succeed. Our guest Mike Lazerow, co-author of Shoveling Shit: A Love Story, has been through this cycle multiple times as founder of Golf.com and Buddy Media. Plus: the launch of Switch 2 and Michael’s goes all-in on fabric.
Join our host...2025-06-0620 min
Worthy for Thirty: Where stories of leaders doing good while doing well are told!Unpacking "Shoveling $h!t": Mike & Kass Lazerow's Raw Truths on Entrepreneurship & ImpactIn the world of startups and philanthropy, few stories resonate as powerfully as that of entreprenuers, investors and philanthropists, Kass and Mike Lazerow. Their journey, marked by both the intense highs of building successful companies, Golf.com and Buddy Media and their profound commitment to a cause like Cycle for Survival, offers invaluable insights into resilience, mission-driven work, and the realities of the entrepreneurial path.Relationships are vital to success. I worked with them 15 years ago at Buddy Media and have remained in touch. What was amazing was seeing and meeting other folks in their orbit at...2025-06-0537 min
the bossbabe podcastWe Sold a Company for $745M - Here’s the Reality Behind The Scenes: A Raw Conversation with Kass + Mike LazerowKass and Mike Lazerow are serial entrepreneurs and investors, best known as the co-founders of Golf.com and Buddy Media, the leading social media marketing platform that sold to Salesforce for $745 million. In this episode, they join Natalie for a raw, unfiltered conversation on the messy reality of building billion-dollar businesses, raising a family, navigating marriage, and staying focused through it all.
They don’t hold back. From the tough lessons they’ve learned as partners and parents to the playbook they’ve developed for building a business that lasts, you’ll walk away with the inside scoop on...2025-06-051h 00
The PlaybookThe Emotional Cost of Building BigIn today’s episode, I sit down with Kass and Mike Lazerow, married co-founders behind Golf.com, Buddy Media, and now a book that tells the truth about what building a business actually looks like. We talk about the emotional cost of entrepreneurship, fighting well in business and in marriage, and why brutal honesty is the glue that’s held their personal and professional lives together. They share the real story behind their billion-dollar exit, how they made big pivots without losing each other, and the cheat codes they swear by for surviving startup life without burning out or brea...2025-06-0521 min
The Playbook With David MeltzerThe Emotional Cost of Building BigIn today’s episode, I sit down with Kass and Mike Lazerow, married co-founders behind Golf.com, Buddy Media, and now a book that tells the truth about what building a business actually looks like. We talk about the emotional cost of entrepreneurship, fighting well in business and in marriage, and why brutal honesty is the glue that’s held their personal and professional lives together. They share the real story behind their billion-dollar exit, how they made big pivots without losing each other, and the cheat codes they swear by for surviving startup life without burning out or brea...2025-06-0524 min
FOMO Sapiens with Patrick J. McGinnisS13 E20 Kass and Mike Lazerow’s Unfiltered Truth About Running StartupsForget the glossy startup story. This week, serial entrepreneurs Kass and Mike Lazerow join Patrick J. McGinnis to blow up the myths of effortless success. These two built and sold Golf.com and Buddy Media (to Salesforce for $745M)—but not without near-death experiences, crippling anxiety, and plenty of shoveling $h!t along the way. In this raw and often hilarious conversation, they share the real playbook: how to lead with emotional honesty, use anxiety as a superpower, raise capital when everyone says no, and stay obsessed with customers through every pivot. If you’re tired of startup hype and wa...2025-06-0552 min
Wonder Podcast: Empowering Women Entrepreneurs to Change the WorldBuilding Success in Business and Love | Kass & Mike LazerowKass and Mike Lazerow are an entrepreneurial husband and wife duo. They are serial entrepreneurs, philanthropists, investors, and most recently, authors. They are the co-founders of Golf.com and Buddy Media, the leading social media marketing platform that sold to Salesforce for $745 million.Their new book, Shoveling Shit: A Love Story, tells the story about what it takes to build something meaningful. Listen in as they share their story of love, commitment, perseverance, and success. Timestamps: 01:13 Business Partners and Soulmates 02:33 Golf.com 09:55 Building Buddy Media 17:59 Investing in S...2025-06-0556 min
Passion Struck with John R. MilesKass and Mike Lazerow on Why Building Big Requires Feeling Deep | EP 620In this raw and deeply human episode of Passion Struck, I sit down with Kass and Mike Lazerow—serial entrepreneurs, early investors in Scopely and Liquid Death, and authors of the powerful new book, Shoveling Sh!t: A Love Story About the Entrepreneur’s Messy Path to Success.We go far beyond startup strategy and dive into what most founders won’t say out loud: the loneliness, the identity loss, the trauma—and the daily choice to love through it all. This isn’t just a business story. It’s a blueprint for building anything real: a company, a r...2025-06-051h 01
Right About Now with Ryan Alford560: SHOVELING SH*T: The Entrepreneur’s Messy Path to Success with Mike & Kass LazerowRight About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. “Right About Now” brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today’s fast-paced digital world. Whether it’s exploring how character and charisma […]
The post 560: SHOVELING SH*T: The Entrepreneur’s Messy Path to Success with Mike & Kass Lazerow first appeared on Radcast Network.2025-06-0337 minRight About Now with Ryan Alford560: SHOVELING SH*T: The Entrepreneur’s Messy Path to Success with Mike & Kass LazerowRight About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. “Right About Now” brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today’s fast-paced digital world. Whether it’s exploring how character and charisma […]
The post 560: SHOVELING SH*T: The Entrepreneur’s Messy Path to Success with Mike & Kass Lazerow first appeared on Radcast Network.2025-06-0337 min
The GaryVee Audio ExperienceThis Is What Entrepreneurship Really Looks Like | Kass and Mike LazerowI've said it before—entrepreneurship is a grind, and today’s episode is a masterclass in why.Kass and Mike Lazerow, two people I love like family, just released their new book Shoveling $h!t : A Love Story About the Entrepreneur’s Messy Path to Success*. It’s real, unfiltered, and packed with insights that go way beyond business. We talk about what it’s really like to sell a book from scratch, what surprised them most during the process, and the emotional rollercoaster of launching something deeply personal.But we don’t stop there...2025-06-0335 minRight About Now with Ryan Alford560: SHOVELING SH*T: The Entrepreneur’s Messy Path to Success with Mike & Kass LazerowRight About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. “Right About Now” brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today’s fast-paced digital world. Whether it’s exploring how character and charisma […]
The post 560: SHOVELING SH*T: The Entrepreneur’s Messy Path to Success with Mike & Kass Lazerow first appeared on Radcast Network.2025-06-0337 min
Right About Now with Ryan AlfordSHOVELING SH*T: The Entrepreneur's Messy Path to Success with Mike & Kass LazerowRight About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now Newsletter2025-06-0337 min
Grow There With CheriaWhy Radical Transparency Builds Better Businesses w/ Kass and Mike Lazerow | Grow There with Cheria | S2 | EP8In this episode, we sit down with Kass and Mike Lazerow—serial entrepreneurs and investors—who take us through the real, raw, and sometimes messy journey of building and selling companies like Golf.com and Buddy Media.From childhood stories to hard-won business truths, this conversation explores what it means to grow something real—in business, in partnership, and in life. Kass and Mike talk about leading with radical transparency, prioritizing company culture, and why personal alignment matters just as much as profit.We also dig into their latest book...2025-06-0357 min
From Start-Up to Grown-Up#93: From Startup to Grown-Up: Kass and Mike Lazerow, Serial founders; co-founders of Buddy Media (sold to Salesforce for $750M) - How to survive a failed acquisition, stay married to your co-founder, and enjoy the journey of entrepreneurship.Kass and Mike Lazerow are serial entrepreneurs, seasoned investors, and co-authors of the upcoming book Shoveling Sh!t: A Love Story About the Entrepreneur’s Messy Path to Success. They join Alisa to share an unfiltered look at what it really takes to build companies, navigate chaos, and stay married through it all.Known for founding Golf.com and Buddy Media, which they sold to Salesforce for $745 million, Kass and Mike have also backed more than 100 early-stage startups. Their portfolio includes Scopely, acquired for $5 billion, and Liquid Death. In this conversation, they recount the wild highs and lo...2025-06-031h 28
Will Cain CountryBoulder, CO To California: How Radical Policies Are Undermining Our Nation (ft. Kass & Mike Lazerow)Story #1: Following the terrorist attack in Boulder, CO as an illegal immigrant attacks a peaceful march in support of Israeli hostages with Molotov cocktails, what does that say about the impact of illegal immigration and radical ideology in America?
Story #2: Will is joined by Kass and Mike Lazerow, serial entrepreneurs, investors, and authors of 'Shoveling $h!t: A Love Story,' about the brutal realities of building businesses, maintaining marriages through it, and raising families in the chaos. The three share the lessons they’ve learned from their entrepreneurial successes and failures.
Story #3: A CNN anchor...2025-06-021h 15
The Terry Knight Show: Business, Real Estate And Health96. How This Power Couple Built And Sold Two Companies For Over 770 Million Dollars While Raising Three Kids | Kass & Mike LazerowHow do you build and sell not one, but two multi-million dollar businesses—while raising three kids and staying happily married?Kass & Mike Lazerow are entrepreneurs, investor and philanthropists, joins Terry Knight to discuss:If you've ever dreamed of launching a business, scaling it fast, and exiting with life-changing money—but felt overwhelmed by family, time, or uncertainty—this episode gives you the real behind-the-scenes playbook from a couple who actually lived it. Their story proves you can do it all without sacrificing what matters most.Discover the exact framework they use to test if any...2025-06-0252 min
Founder's StoryFrom Zero to $700M: The Brutal Truth Behind Startup Life as a Couple | Ep. 224 with Kass & Mike Lazerow founder of Golf.comKass and Mike Lazerow peel back the curtain on life—and love—as co-founders of multiple breakout ventures. From the early days of building Golf.com to scaling Buddy Media into a $700 million+ Salesforce acquisition, they share the grit, the joy and the “shoveling shit” mentality behind every pivot and payoff.
Key Discussion Points:
Why “Shoveling Shit”?: The visceral truth of entrepreneurship—every success is paid for in messy, daily hard work.
Business + Marriage = Love Story: How dating, co-founding and parenting three kids forged their partnersh...2025-06-0224 min
The Casey Adams ShowKass & Mike Lazerow — Shoveling Shit: A Love Story About The Entrepreneur’s Messy Path to Success, Building Golf.com & Selling Buddy Media to SalesforceToday on The Casey Adams Show, I’m joined by Kass and Mike Lazerow — the powerhouse couple behind Golf.com and Buddy Media, and co-authors of Shoveling Shit: A Love Story About The Entrepreneur’s Messy Path to Success. From launching startups to navigating marriage and business together, Kass and Mike bring a raw, honest perspective to what it really takes to build and exit successful companies — while building a life together.In this episode, we dive into their one-of-a-kind love story that began with an email proposal, the ups and downs of building businesses as a couple...2025-05-3057 min
The Kara Goldin Show694 Kass Lazerow: Author of Shoveling Sh!tOn this episode of The Kara Goldin Show, we’re joined by Kass Lazerow, serial entrepreneur, investor, and co-author of the upcoming book Shoveling Sh!t: A Love Story About the Entrepreneur’s Messy Path to Success. Kass has helped build and scale companies like Golf.com and Buddy Media (acquired by Salesforce for $745 million), invested in over 100 startups, and mentored countless founders navigating the chaos of startup life.During our conversation, Kass shares the raw and real journey of entrepreneurship—what it really takes to build something from scratch, and why embracing the messy, unglamorous parts of the pr...2025-05-2830 min
The Duct Tape Marketing PodcastWhy Balance Is a Lie for EntrepreneursMike and Kass Lazerow are seasoned entrepreneurs and investors, best known for co-founding Golf.com and Buddy Media—acquired by Salesforce for $745 million. They've backed nearly 100 early-stage startups, contributing to over $10 billion in realized gains. In this episode, they dive into the raw, often messy reality of entrepreneurship, sharing hard-earned lessons from their journey and their latest book. Listeners will gain powerful insights on thriving in uncertainty, embracing the grind, and building successful businesses and lives through focus, transparency, and relentless drive.
Today we discussed:
00:00 Introducing Mike and Kass Lazerow
00:50 The Title of the Book...2025-05-2822 min
School for Startups RadioMay 16, 2025 – Golf.com Kass & Mike Lazerow and Fair Trade Founder & Social Entrepreneur of the Year Paul RiceKass & Mike Lazerow – Cofounders of Golf.com & Author of Shoveling $h!t: A Love Story
Kass and Mike Lazerow are serial entrepreneurs and investors best known as the cofounders of Golf.com and Buddy Media, a software company that sold to Salesforce.com for $745 million. With a lifetime of stories from decades of building businesses and helping others as investors and advisors, they are in high demand as public speakers, writers, and podcast guests. After selling Golf.com to Time Warner in 2006, Kass and Mike cofounded Buddy Media, which would become the world’s leading social media marketin...2025-05-1655 min
Digital Social HourWhy Focus Is Every Entrepreneur's Superpower | Kass & Mike Lazerow DSH #1365Discover why focus is every entrepreneur's superpower in this exciting episode of the Digital Social Hour with Sean Kelly! 🚀 Joined by powerhouse entrepreneurs Kass and Mike Lazerow, who’ve been working together for an incredible 28 years, this conversation is packed with valuable insights on building successful ventures, mastering focus, and creating a culture of excellence. 💡From their $750 million exit with Buddy Media to investing in over 100 companies, Cas and Mike share the secrets behind their entrepreneurial journey, including how focus, communication, and teamwork have been their ultimate cheat codes for success. 🏆 Learn how to identify your top priorities, surround yourself wi...2025-05-0754 min
Brand NewGrab a Shovel, with guests Kass and Mike LazerowAfter talking entrepreneurship in the last episode, Steven and Marisa are at it again with one of the most iconic and successful husband and wife entrepreneur teams: Kass and Mike Lazerow. From founding golf.com to going on to create Buddy Media, the leading social media marketing platform that sold to Salesforce for $745 million, this power pair has accrued a lifetime of stories from building their own businesses to helping others as prolific investors and advisors. How do you know when an idea is good enough to greenlight? What are some of the biggest mistakes entrepreneurs make… and what ar...2025-04-1645 min
The Futur with Chris DoRisk, Failure & Growth: The Truth About Entrepreneurship - With Mike & Kass Lazerow | Episode 336In this episode, I sit down with Mike and Kass Lazerow—serial entrepreneurs, business partners, and husband-and-wife duo—to discuss the realities of entrepreneurship, leadership, and working together as a couple. We dive into their journey from launching Golf.com to selling Buddy Media to Salesforce for $745M. Mike shares his instinctive, visionary approach to business, while Kass offers sharp operational expertise, revealing the balance that has fueled their success. We talk about the myths of entrepreneurship, the importance of embracing failure, and how firing people with kindness can change lives. The conversation takes a candid turn as we expl...2025-03-261h 22
Behind the Brand with Bryan ElliottFrom Liquid Death and Over $1B Worth of Others - How to Pick Your Next Big Investment | Kass & Mike LazerowKass and Mike Lazerow are serial entrepreneurs and investors in brands like Liquid Death and best known as the cofounders of Golf.com and Buddy Media, a software company that sold to Salesforce.com for $745 million. In this episode you'll learn how to pick your next big investment.Check out their new book:https://kassandmike.com/the-bookWith a lifetime of stories from decades of building businesses and helping others as investors and advisors, they are in high demand as public speakers, writers, and podcast guests.After selling Golf.com to Time...2025-03-2551 min
Masters of ScaleLive from SXSW: Mike and Kass Lazerow’s ‘messy’ path to successSerial entrepreneurs and investors Mike and Kass Lazerow are best known for co-founding Buddy Media, the social media marketing platform that sold to Salesforce for $745 million. Host Jeff Berman joined the Lazerows on stage at the 2025 SXSW conference to discuss their extraordinary career journey as co-founders and spouses. They’ve distilled their most meaningful business lessons into a new book: Shoveling $h!t: A Love Story About the Entrepreneur's Messy Path to Success. Book details: https://shovelingshit.com/Note: Kass Lazerow is on the board of WaitWhat — the company that makes this podcast.Read...2025-03-2037 min
The Sandwich Generation Survival GuideThe Entrepreneur's Journey with Kass and Mike LazerowIn this episode of The Sandwich Generation Survival Guide, host Candace Dellacona welcomes entrepreneurial power couple Kass and Mike Lazerow. They discuss their book Shoveling $h!t: A Love Story, which details how to successfully build your business, and shares the harsh realities and joys of entrepreneurship.During the episode, Kass and Mike delve into their origin story, the importance of picking the right partner in business as in life, and how they support the entrepreneurial community through investments and mentorship. They reveal their four-part approach—vision, communication, mindset, and workload—and the creation of their Go-Gauge™ to hel...2025-03-1435 min
Innovation with Mark Peter DavisShoveling $h!t: Startup Cheat Codes & New Book from Serial Founders Kass & Mike LazerowOn this week’s episode I chat with Kass and Mike Lazerow, a powerhouse entrepreneurial duo known for building and exiting multiple companies, including Golf.com and Buddy Media (which was acquired by Salesforce for $745 million).The conversation dives into their unique dynamic as a husband-and-wife co-founding team, their entrepreneurial journey spanning decades, and their latest venture—writing "Shoveling $h!t: A Love Story" a brutally honest book about the highs and lows of entrepreneurship.We discuss what makes a strong co-founder relationship, the realities of scaling a business, and Kass and Mike’s ongoing missio...2025-02-1325 min
What Next?Digital Business in the Era of the EntrepreneurKass and Mike Lazerow are serial entrepreneurs, investors, and authors of Shoveling $!it: A Love Story About the Entrepreneur’s Messy Path to Success. As the co-founders of Golf.com and Buddy Media—acquired by Salesforce for $745 million—they bring a wealth of experience from decades of building businesses and supporting nearly 100 early-stage startup founders as angel investors and advisors. They explore how AI and no-code platforms are breaking down barriers to entry, fueling a record surge in new businesses and reshaping the rise of entrepreneurs as the new franchisees. The heart of their message is that the balance between pa...2025-02-0838 min
The Edward ShowThey Nickel and Dime’d Him So He Took Their BusinessE583: YouTube link for this one - https://youtu.be/IQrqrYXTs88 5 stories from the last month of this podcast, starting with the story of how Joshua Ryan Schaver was scammed by his affiliate partner. Josh’s retaliation was to leave the partner and start a competing business that is now eating their lunch! Episodes mentioned: 573 - Joshua Ryan Schaver - https://youtu.be/AGnNN0KyynA 580 - Nick Musica - https://youtu.be/JBjohKA22zI 560 - Jason Levin - https://youtu.be/snWC6tMTvAg 566 - Mike an...2025-02-0714 min
Trends with FriendsShoveling Shit & Building Empires: The Cheat Codes to Startup Success with Mike & Kass LazerowJoin Howard Lindzon, Michael Parekh, Phil Pearlman, and special guests Mike & Kass Lazerow as they dive into the storytelling in business, AI’s impact on growth, and the hard truths of entrepreneurship.
In this episode of Trends with Friends, we discuss Google’s AI dominance, Palantir’s explosive growth, and why Liquid Death is changing the game in consumer branding. Mike & Kass share insights from their upcoming book, Shoveling Shit: A Love Story, unpacking the real struggles of building a company, hiring the right people, and why focus is the ultimate startup cheat code.
📅 Recorded live on February 2025
🎙️ Special Guests: Mike...2025-02-051h 08The Edward ShowZuck turned down our pitch, changed his mind, and we made $745 milE566: Mike and Kass Lazerow are serial entrepreneurs and investors best known as the cofounders of Golf.com and Buddy Media, the leading social media marketing platform that sold to Salesforce for $745 million. With a lifetime of stories from decades of building, Mike and Kass have supported close to 100 early-stage startup founders. They served as angel investors and advisors to Scopely, which sold to Savvy Games for $5 billion in 2022, and Liquid Death, the canned water company whose “evil mission” is to make people laugh and drink healthy beverages, all while reducing plastic pollution. They...2025-01-221h 19The Edward ShowGary Vaynerchuk, 1 Billion Dollar Acquisition, Trump Coin, TikTok Ban, Yandex Parasite SEOE564: Huge docket today. A Gary Vaynerchuk story related to the very special billionaire coming on the show this week. The Trump Meme Coin that literally just launched. The TikTok ban, and what to do now. And Yandex Video for Parasite SEO. Crazy episode. 00:00 Gary Vaynerchuk 00:36 Upcoming Podcast Guest: Mike Lazerow 01:07 Gary Vaynerchuk's Influence and Lessons 04:25 Seven Power Lessons 09:15 Donald Trump Meme Coin and Personal Brands 10:25 TikTok Shutdown and Social Media Strategy 12:28 SEO News and Conclusion The Edward Show...2025-01-1913 min
Entrepreneurs on FireShoveling $h!t: A Love Story About the Hard Lessons Learned From the Messy Path to Succes with Kass & Mike LazerowKass and Mike Lazerow are serial entrepreneurs and investors best known as the cofounders of Golf.com and Buddy Media, that sold to Salesforce for 745 million dollars. They are in high demand as public speakers, writers, and podcast guests and recently wrote a book called Shoveling $h!t: The Messy Path to Entrepreneurial Success. Top 3 Value Bombs 1. Most people think you become successful by what you do , however, how you act determines your success. It is how you did it and how you make people feel. 2. Shoveling is represented by the willingness to...2025-01-0825 min
Legends N LeadersMichael & Kass Lazerow, on building Golf.com, exiting Buddy Media for $800M, and backing disruption!Michael and Kass are a dynamic duo that has made significant impact in the tech scene not only as startup founders with multiple exits but as elite investors. They have identified great niches early on in their respective industries such as social media management and the value of golf content online!
The pair built Buddy Media, which was a pioneer in understanding the power of social media for brands giving them a "pro" like service to manage and scale the digital audience. Through their great leadership and execution skills, the company was acquired by Salesforce and today...2024-10-0126 min
The Harlan Cohen PodcastKass & Mike Lazerow: Entrepreneurship, knowing your strengths, and navigating business & life together as a coupleThe Harlan Cohen Podcast is available on Spotify, Amazon, Apple Podcasts, Pandora, or wherever you listen to your podcasts.
Sign up for the Harlan's Best First Year College Success and Coaching Program for Students, Parents, and Supporters: https://courses.bestfirstyear.com
About Kass & Mike:
Kass and Mike Lazerow are serial entrepreneurs and investors best known as the cofounders of Golf.com and Buddy Media, the leading social media marketing platform that sold to Salesforce for $745 million. With a lifetime of stories from decades of building businesses an...2024-09-061h 26
The Speed of Culture PodcastLove at First Startup: Kass and Mike Lazerow on Navigating EntrepreneurshipIn this episode of The Speed of Culture podcast, Matt Britton sits down with entrepreneurs & investors, Kass and Mike Lazerow. The Lazerows explore the realities of entrepreneurship, sharing their journey from founding Buddy Media to navigating the challenges of venture capital. They discuss the importance of trusting your gut, the value of resilience, and strategies for maintaining strong partnerships in both business and life.Follow Suzy on Twitter: @AskSuzyBizFollow Kass Lazerow on LinkedInFollow Mike Lazerow on LinkedInSubscribe to The Speed of Culture on your...2024-08-2046 min
The James Altucher ShowThe Realities of Entrepreneurship with Mike & Kass LazerowA Note from James:So, in 2006, I was starting this company called StockPicker. This random guy calls me out of the blue and says, "I want to be CEO of your company. I just sold Golf.com and now I'm figuring out what to do." So we meet for breakfast, and he gave me all these ideas that were great. I stole all of them, built up StockPicker, and sold it. This guy and his wife then started their own company, and eventually sold it for $800 million. We've been friends all along. Even though I rejected him and stole his...2024-07-311h 01
The James Altucher ShowModern Finance, Web3 & NFTs | James on 'The NFT Show'At this year's Web 3 Expo, James sat down with @PioVincenzo_ for a special interview on The NFT Show YouTube channel.Topics include:The importance of product vs. services (00:07:17)StockPickr.com and Mike Lazerow (00:13:43)James' crypto ads plastered across social media (00:18:24)James' hedge fund days (00:30:54)James' take on the NFT space (00:36:47)Bitcoin vs Ethereum (00:47:34)Will corporations adopt Ethereum or use their own blockchains? (00:53:44)------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book Skip the Line is out! Make sure you get a copy wherever books are sold!Join the You Should Run for P...2022-10-2257 min
Worthy for Thirty: Where stories of leaders doing good while doing well are told!Ep. 9: Jeff Ragovin, Chief Commercial Officer, FylloHoly Almost End of Summer —These past few weeks on the east coast the weather has been amazing! It also had me checking the calendar. Camp is almost over, school is about to start, a last chance at a longer than usual vacation. Ahhh!Not unlike recent summers this one went by fast. It reminds me of Ferris Buller’s famous quip:“Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.”What would your ‘2022 Summer Highlight’ reel consist of? Back to the...2022-08-1732 min
Noun O' TalkWeb3 Worldbuilding with Michael Lazerow & Jon ItzlerOn today's episode we speak with two Noun owners, Mike Lazerow & Jon Itzler about worldbuilding in web3.Noun O' Talk is a weekly podcast conducted over Twitter Spaces by the Lost Nouns team. The host, Christian, interviews people in the NounsDAO community. From project builders to Noun owners, we hear about how they came to Nouns and what they love about the project. You can listen to past episodes at nouns.center/podcast. The cover art is by Messhup of Nounsense and the Lost Nouns team is cdt, 12bnoun, and Messhup.2022-05-2427 min
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch20VC: Mike Lazerow on Why How You Operate As a VC Is More Important Than Who You Are and What You Have Done, Why Boards Are More Important for the Entrepreneur than Investor & How The Best Entrepreneurs Prep Their Boards & Extract Value From Them Mike Lazerow is a serial entrepreneur and now Co-Founder and Managing Partner @ Velvet Sea Ventures alongside his wife, Kass. Prior investments from the Velvet Sea Partners include Twitter, Square, SpaceX, Snap Inc., Facebook, Pinterest, Domo, and more. Prior to becoming an investor, Mike founded Buddy Media in 2007, selling the company to Salesforce just 5 years later for $745M. Before Buddy Media, Mike co-founded Golf.com, a multi-million dollar profitable golf media property that Mike and Kass sold to Time Inc in 2006. In Today’s Episode with Mike Lazerow You Will Learn: ...2021-08-0246 min
Leads2ScaleEp 26: High Performance UGC for Brands with Jeff Ragovin, Chief Growth Officer at Social NativeThis week’s episode of Social Media Week's Leads2Scale podcast features Jeff Ragovin, Chief Growth Officer and Investor at Social Native, the #1 Platform for high performing branded content on demand.
During the conversation, Jeff discussed his early work at Acxiom and Acronym and the leap he made into the startup world with Mike Lazerow and Buddy Media, the early days of getting Buddy Media off the ground and how ended up selling to Salesforce for $800M, and his latest venture, Social Native and how they are enabling brands like Crocs and Intel to de...2019-04-1252 min