Shows
Don't Write That BookCreating Special Editions for Your BookIn this episode, AJ and Mike talk about all things special editions and why they might just increase your audience engagement. Special editions are dominated by fiction books, but why not non-fiction? AJ and Mike weigh the pros and cons and why polling your fanbase first is always the best strategy.
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Books/Resources Mentioned:
Rise of th...
2026-06-0439 minDon't Write That BookAI is the Kiss of Death for AuthorsIn this episode, AJ and Mike debate whether AI causes intellectual atrophy or is a potential augmentation tool for authors. AJ brings up both the loss of creativity and the ethical issues of AI’s training data. Mike argues that can be helpful with tools such as transcription and summarization. This is an episode you do not want to miss.
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2026-05-2859 minDon't Write That BookTwo Ways to Make Progress This SummerIn this episode, AJ and Mike lay the groundwork for summer progress on your must-reads. Bonus, they don’t require you to actually open your manuscript and type! This hour, listeners will learn how to gather and bank information from their ideal readers at a time when many of us are taking vacations or otherwise struggling to stay super-focused on our manuscripts.
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2026-05-1443 minDon't Write That BookHow to Get Over Big NervesIn this episode, Mike and AJ address feeling nervous about the book, either nervous that they don’t have the authority to write on it, to worries it could flop. (And all the other elements to book writing that can stymie an author!) Our duo shares the things that give them pause or outright nail-biting worry because surprise! Even successful authors have worries. But for this hour, Mike and AJ will calm those fears with tips and tricks they use to keep moving forward.
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2026-05-0742 minDon't Write That BookTwelve Hour Launch DayIn this episode, Mike walks AJ through THE MONEY HABIT’s launch day, a whopping twelve hours of special guests, marketing ideas, and more. Not even technical glitches could stop the show! Well, they did, but they got everything back on track quickly, due to Mike’s intrepid team behind the scenes. Listeners will learn the tech used, how the parade of authors and guests was managed, and ultimately if Mike thought it was worthwhile.
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2026-04-2357 minDon't Write That BookBulk Buys DebriefIn this episode, it’s all the data! Mike breaks down the numbers so far with respect to bulk buys for his new book, The Money Habit. Large and small orders, how the logistics of shipping played out, and more – nothing is left out. Did AJ manage to convince Mike that bulk buys are as important as individual sales, or did Mike finally win a debate? You’ll have to listen to find out!
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2026-04-1643 minDon't Write That BookThe Big Book-Launch DebriefIn this episode, Mike breaks down all the data he’s managed to collect so far since publishing The Money Habit in January 2026. He updates AJ on bulk buys, individual orders, how he ran orders through third-party systems like Porchlight, and how pre-sales added up, and more. He’ll lay out whether they met or missed his team’s expectations. If you’re into juicy data, this is the week you won’t want to miss!
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2026-04-0258 minDon't Write That BookHow to Leverage Readings for Book SalesIn this episode, AJ and Mike discuss an area of promotion often associated with fiction authors, but one they know absolutely helps authors of prescriptive nonfiction: public readings! Listeners will learn how to create a reading, how to promote it, and how to use that opportunity to increase book sales and readership. And speaking of, you’re coming to Mike’s Monday Night Reading, aren’t you? Check the show notes to register for the free event (and see how it’s done by a pro!).
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2026-02-0550 minDon't Write That BookBehind the Scenes, The Money HabitHappy Money Habit Release Week! In this episode, AJ and Mike celebrate the release of their new book. Mike updates listeners on launch week activities, what the marketing team has been up to behind the scenes, and how listeners can apply some of the steps to their own launches. There’s even some deep book geekery in how you can print run for your physical copy. Ultimately, it’s a celebration of the hard work our duo put in and a recommitment to providing real relief for their readers.
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2026-01-291h 09Don't Write That BookWorking on Multiple Books at the Same TimeIn this episode, AJ and Mike discuss the organization that goes into working on multiple books at the same time. AJ likens it to a multilane highway – sometimes you’re zooming in the fast lane, other times you downshift to focus on other aspects. For Mike, he prefers to be all in, heh, on the writing, then put everything into the next phase of a book’s life. And of course, their admiration for Steven Pressfield’s process of managing multiple projects is the defining “how do you do it?” for the episode. You’ll have to listen to find out! ...
2026-01-1556 min
Entrepreneurship SimplifiedHow Profit First Transforms Bookkeeping: Insights from Billie Anne GriggRESOURCES:Profit First ProfessionalsProfit First by Mike MichalowiczCONNECT WITH MIKE:Mike Michalowicz: https://mikemichalowicz.comAll books: https://amzn.to/3A1tuJ5Socials: IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/TikTok: https://www.tiktok.com/@mikemichalowiczYouTube: https://www.youtube.com/@MikeMichalowiczOfficial
2025-11-0416 minDon't Write That BookHow to Structure a Co-Authoring PartnershipIn this 100th episode, AJ and Mike first take a walk down memory lane with a gag they came up with to get big-name endorsements for Mike’s book and laugh so hard they can’t catch their breath. They also address a listener’s question about how two authors can write a book together. Our duo holds nothing back and gives it to listeners straight. If you’re going to have a partnership like theirs, you have to have clear lines of communication. They even share what to avoid and how to structure royalties.
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2025-10-2356 minDon't Write That BookBehind the Curtain: Being a Woman in PublishingIn this episode, Mike and AJ discuss the number of women in publishing today, and the answer might surprise you! They’ll also share their experiences in publishing with respect to their gender, with AJ offering a mindset shift she’d like to see in more women who publish. Mike also gives an update on some cool marketing coming for their next book, The Money Habit.
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2025-10-1649 minDon't Write That BookNew Book Update: Surprising Marketing ChallengesIn this episode, Mike and AJ catch listeners up on the state of production for their forthcoming book, The Money Habit, including working with Page Two’s graphics design team, efficient ways to power through proofreading, and Mike’s current state of getting an “in” with the MacMillan Publishing’s sales team for marketing purposes. We’re keeping hope alive!
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Connect...
2025-08-2150 minEntrepreneurship SimplifiedBehind the Books: The Personal Side of Mike MichalowiczRESOURCES:Dale Carnegie Course: Dale Carnegie TrainingDave Ramsey: Dave Ramsey CONNECT WITH MIKE:Mike Michalowicz: https://mikemichalowicz.comAll books: https://amzn.to/3A1tuJ5Socials: IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/TikTok: https://www.tiktok.com/@mikemichalowiczYouTube: https://www.youtube.com/@MikeMichalowiczOfficial
2025-08-1942 minEntrepreneurship SimplifiedStop Serving the Wrong Clients: The Pumpkin Plan Strategy with Donna LeyensRESOURCES:Pumpkin Plan Your Biz (Official Website)Home of the strategist certification program, client resources, and free tools.https://pumpkinplanyourbiz.com Pumpkin Plan Strategist CertificationA hands-on certification program for business coaches and consultants ready to deliver results with a proven system.Become a Strategist Pumpkin Plan Booster Pack (Free Download)Get started with tools to identify your business’s Sweet Spot and build a focused growth plan.Download here The Pumpkin Plan by Mi...
2025-07-1527 minEntrepreneurship SimplifiedCoaching That Works: Donna Leyens on How the Pumpkin Plan Transforms Clients — and CoachesRESOURCES:Pumpkin Plan Your Biz (Official Website)Home of the strategist certification program, client resources, and free tools.https://pumpkinplanyourbiz.com Pumpkin Plan Strategist CertificationA hands-on certification program for business coaches and consultants ready to deliver results with a proven system.Become a Strategist Pumpkin Plan Booster Pack (Free Download)Get started with tools to identify your business’s Sweet Spot and build a focused growth plan.Download here The Pumpkin Plan by Mi...
2025-07-0132 minDon't Write That BookMike’s Best Book Marketing IdeasCheck out Burned by Julie Bee. Thank you to Julie for sponsoring today’s episode!Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Illusions, Richard BachSPONSORSHIP:Connect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Mi...
2025-06-2641 min
Your Seat at the Table - Real Conversations on Leadership and GrowthFrom Rock Bottom to Purpose-Driven Author: Mike Michalowicz on True SuccessIn this powerful episode of Your Seat at the Table, hosts Mike Maddock and John Tobin sit down with best-selling author, entrepreneur, and business mentor Mike Michalowicz.Mike opens up about his dramatic journey from a financially driven entrepreneur — complete with luxury cars and big ego — to losing everything during the 2008 financial crisis. He shares how hitting rock bottom led him to rediscover his true purpose: to eradicate entrepreneurial poverty.You’ll hear candid stories of how his daughter tried to rescue him with her piggy bank, how he wrestled with shame...
2025-06-2055 minEntrepreneurship SimplifiedClockwork, Continuity & the Four-Week Vacation (Part 2 with Adrienne Dorison)RESOURCES:Run Like Clockwork Adrienne Dorison co-founded Run Like Clockwork alongside author, Mike Michalowicz, to help entrepreneurs design a business that can run itself. Clockwork by Mike Michalowicz Scar Tissue by Melissa Dlugoleckijoinfractionalcoo.com-A website dedicated to learning more about the fractional COO model, which helps small businesses optimize operations and reduce dependency on the business owner’s direct involvement.CONNECT WITH MIKE:Mike Michalowicz: https://mikemichalowicz.comAll books: https://amzn.to/3A1tuJ5Socials: IG: https://www.instagram.com/mikemic...
2025-06-0330 minEntrepreneurship SimplifiedDesigning a Business to Run Like Clockwork: Adrienne Dorison on Operational Efficiency and FreedomRESOURCES:Run Like Clockwork Adrienne Dorison co-founded Run Like Clockwork alongside author, Mike Michalowicz, to help entrepreneurs design a business that can run itself. Clockwork by Mike Michalowicz joinfractionalcoo.com-A website dedicated to learning more about the fractional COO model, which helps small businesses optimize operations and reduce dependency on the business owner’s direct involvement.The Five Hour Workday by Steven AarstolThe 3.3 Rule by John BriggsCONNECT WITH MIKE:Mike Michalowicz: https://mikemichalowicz.comAll books: https://amzn.to/3A1tuJ5Soci...
2025-05-0628 minDon't Write That BookThe Power of PurposeIn this episode, AJ and Mike share what they each believe their purpose is, and even share an exercise that Mike uses at speaking engagements to help folks find theirs. It’s a fun fly-on-the-wall conversation where they share stories from their past that helped forge their sense of self. They’ll even talk about how listeners can rekindle their own fires of passion to keep moving forward.
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2025-04-2443 minEntrepreneurship SimplifiedBeyond Hiring: Retaining 5-Star Employees & Upping Your Team’s Game with Danielle Mulvey (Part 2)RESOURCES:The All In Company_ Danielle Mulvey’s company. Explore tools, programs, and support for building a five-star team based on Mike’s book.Hair Is On Fire WorkshopDanielle's intensive workshop for business owners who urgently need to hire with clarity and confidence.👉 https://www.hairsonfire.com All In Community AppAvailable on both the Apple App Store and Google Play, this app offers weekly content, free courses, and resources to implement the All In method in your business.Apple App Store: Search All In CommunityGoogle P...
2025-04-2221 minDon't Write That BookAre You a Career Author?In this episode, Mike and AJ discuss the mind shift that must happen to go from someone who wrote a book to accepting the calling as an author. They each share the moment they realized they were authors and how their lives changed as a result.
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Books/Resources Mentioned:
Prince’s tribute to the Beatles “While My Gui...
2025-04-1752 minEntrepreneurship SimplifiedRevolutionizing Hiring with Danielle Mulvey: The 5-Star Employee Hiring System Approach to Building Your Dream TeamRESOURCES:The All In Company-Danielle Mulvey’s company, based on Mike Michalowicz's book All In, that specializes in transforming hiring processes using the 5-Star Employee Hiring System. All In by Mike MichalowiczCONNECT WITH MIKE:Mike Michalowicz: https://mikemichalowicz.comAll books: https://amzn.to/3A1tuJ5Socials: IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/TikTok: https://www.tiktok.com/@mikemichalowiczYouTube: https://www.youtu...
2025-04-1528 minDon't Write That BookThe Importance of Due DiligenceIn this episode, AJ and Mike talk about a kerfuffle brewing in the publishing world, which leads to the main topic: authors are responsible for doing their due diligence. Do you need to give credit for a concept? What if it’s in the zeitgeist and you are the person who simplified the concept? What if you took someone’s simplified concept and made it something else? (They go into the Mel Robbins/Let Them/Cassie Phillips discussion.) Authors should take note of this episode in particular to learn how to avoid making potentially costly mistakes to their careers.
2025-04-1047 minDon't Write That BookAuthor GearIn this episode, Mike and AJ bring you into the workroom. They talk about their must-have gear that makes it possible for them to write their must-reads. From chairs, standing desks, to all the tech Mike uses when writing on the go, you’ll hear about everything these two feel is essential to authors.
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Books/Resources Mentioned:
Kin...
2025-04-0343 minDon't Write That BookAuthor Sites vs Book SitesIn this episode, AJ and Mike share everything they’ve learned author websites and book sites. They offer tips on ways to improve SEO (findability), how to maximize your investment, and what they each think makes a website a standout. Every element necessary is discussed!
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Books/Resources Mentioned:
Who Is domain look-up
Connect with AJ...
2025-03-2751 minEntrepreneurship SimplifiedIntroducing The Money Habit: Personal Finance Tips from Mike MichalowiczCONNECT WITH MIKE:Mike Michalowicz: https://mikemichalowicz.comAll books: https://amzn.to/3A1tuJ5The Money Habit by Mike Michalowicz *Formerly called "Made for Money," as mentioned in this episodeThe Millionaire Next Door by Thomas J. Stanley and William D. DankoGet Good with Money by Tiffany AlicheSocials: IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/TikTok: https://www.tiktok.com/@mikemichalowiczYouTube: ht...
2025-03-2540 minDon't Write That BookBuilding the Marketing PlanIn this episode, AJ and Mike discuss where they often see authors go wrong with their marketing plan (hint: it’s when they get started versus when they should get started), go into detail about why a longer runway is almost always better, and hint at some of the new ideas Mike is cooking up for their next book. This is a topic on which everyone, from newbies to seasoned pros, can use a little refresher.
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2025-03-2059 minEntrepreneurship SimplifiedIdentifying and Serving Your Ideal Customer: Building a Business That Truly ConnectsRESOURCES:Mike Michalowicz - The Pumpkin Plan Work with a Pumpkin Plan StrategistDonald Miller – Known for Building a StoryBrand and other books on marketing and business storytelling. His work focuses on clarifying messaging to connect with customers.The Savannah Bananas – A unique, fan-first baseball team that has redefined entertainment and customer engagement in sports. Their business model is built around serving and delighting their ideal audience.Lingo by Jeffrey ShawPenned with Purpose – Penned with Purpose is a publishing consultant agency that establishes industry experts and public...
2025-03-1841 minDon't Write That BookThe List Everybody NeedsIn this episode, Mike and AJ spill the beans on The Secret: all authors of Prescriptive Nonfiction need to write a book that connects with their readers and ultimately delivers on its promise: The List. What it is, how to get it, how to use it, don’t worry, listeners. They’ll tell you everything.
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Books/Resources Mentioned:
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2025-03-1351 minDon't Write That BookAuthor EtiquetteIn this episode, AJ and Mike share cautionary tales of authors behaving badly and what the listeners can do to ensure their metaphorical pinkies are out. From how to approach an author for endorsements to asking for promotional help all the way to leaving reviews for other authors, you’ll be confident in your ability to practice proper literary citizenship.
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2025-03-0654 minDon't Write That BookSubstantive EditingIn this episode, Mike and AJ break down everything listeners and authors need to know about substantive edits and the editors who do this crucial work. They’ll talk about timelines for books past and where they are with their current book and will even share some author horror stories as a forewarning for newcomers to authorship.
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Connect with...
2025-02-2751 minEntrepreneurship SimplifiedFix This Next: Identifying the Next Right Step in Your BusinessSOURCES:Fix This Next by Mike MichalowiczThe Tipping Point by Malcolm GladwellCONNECT WITH MIKE:Mike Michalowicz: https://mikemichalowicz.comAll books: https://amzn.to/3A1tuJ5Socials: IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/TikTok: https://www.tiktok.com/@mikemichalowiczYouTube: https://www.youtube.com/@MikeMichalowiczOfficial
2025-02-2541 minDon't Write That BookWriting About Painful ExperiencesIn this episode, AJ and Mike discuss writing difficult and emotional stories from our own lives. How much is enough? What should we include? Is anyone even going to read it? AJ shares her term, a Healing Draft, as a guide to put painful experiences in your rearview mirror, and Mike reflects on writing about his father as he died, which became the close of their book, All In. Writers will learn how to navigate these potentially treacherous waters with confidence.
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2025-02-2045 minEntrepreneurship SimplifiedSmall Business Stories: Entrepreneurial Lessons from Mike MichalowiczRESOURCES:"Revenge of the Tipping Point" by Malcolm Gladwell"Rework" by Jason Fried & David Heinemeier Hansson CONNECT WITH MIKE:Mike Michalowicz: https://mikemichalowicz.comAll books: https://amzn.to/3A1tuJ5Socials: IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/TikTok: https://www.tiktok.com/@mikemichalowiczYouTube: https://www.youtube.com/@MikeMichalowiczOfficial
2025-02-1839 minDon't Write That BookUsing Advanced ReadersIn this episode, Mike and AJ explain what advanced reader feedback is, how to get it, and more importantly, what to do with it. AJ shares case studies from several of her students and how they used their reader feedback to build marketing assets, hopefully to serve as inspiration to you! Mike wraps up the episode with an incredibly exciting bit of news, one that rhymes with “schmelevision.” You’ll have to listen to the end to learn what that is!
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2025-02-1344 minDon't Write That BookUsing Research in Your BookIn this episode, Mike and AJ once again pull back the curtain to show how the sausage gets made. They break down what research authors may—or may not—need, how to weave it into the text, and when there is enough. You’ll also find out how saunas factor into Mike’s creative process… but you might want to skip it. (Don’t make it weird. Are you? Did you make it weird? It’s perfectly natural!) It’s another fun insider episode with these two; you won’t want to miss it.
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2025-02-0649 minDon't Write That BookOvercoming the Second Book SlumpIn this episode, AJ and Mike discuss the dreaded second book slump, also known as the sophomore slump. They get real about the fears that many published authors feel, what that fear is rooted in, and most importantly, what to do about it. (Because of course, they have a solution, and it’s nothing you’d expect!)
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Books/Resour...
2025-01-3043 minDon't Write That BookThe Biggest Barrier to an Author’s SuccessIn this episode, Mike kicks over the soapbox for one of AJ’s rants. She’ll share what she knows is the biggest barrier for authors of prescriptive nonfiction’s success, and not only that, she’ll explain how they can avoid making the same mistake. It’s shockingly simple, and yet it’s the most common mistake she sees in authors throughout her career as an editor and teacher.
Even better, she’ll give you clear instructions on how to avoid making this same mistake.
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2025-01-2338 minDon't Write That BookPivot and DiscoveriesIn this episode, AJ and Mike give in to their natures and have a wild chat about research for their forthcoming book, allowing space for new discoveries. They not only reveal the title for the book, but also share some current interviews that lead to an on-air pivot in how they can create bonus content for readers. It’s a secret, so pinky promise that you won’t share. It’s a live lesson in how authors can handle discoveries and pivot correctly while writing.
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2025-01-1653 minDon't Write That BookImportant Safety Strategies for AuthorsIn this episode, Mike and AJ share some harrowing experiences of some author pals, notably that of Miles Taylor, whistleblower and author of Blowback. Rather than wallow in fear, they share some reasonable and actionable steps authors can take to ensure they have the interactions they want with fans, and how to avoid the negative experiences. They also have some exciting updates, so stick around until the end.
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2025-01-0943 minDon't Write That BookTurn Your Book Into a KeynoteIn this episode, Mike and AJ share their vast knowledge about developing, writing, and performing keynotes based on teaching points from books they’ve written. Mike deep dives into the multiple performances he’s given over the years, how he gauges what worked with an audience and what didn’t, and how he hones his performance. AJ shares her experience as the Speech Writing Mastery Coach for HEROIC, a premier speakers' training facility. If becoming a speaker is in your plans as an author, you won’t want to miss this!
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2025-01-0256 minDon't Write That BookAll About DerivativesIn this episode, AJ and Mike break down derivatives: what they are, who gets to write them, and how authors can avoid pitfalls with respect to the original content. With over 20 derivatives from their books, they are more than qualified to break it down! They also give an update (and a sneaky spoiler) about the book they’re currently writing together.
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2024-12-1957 minDon't Write That BookMarketing Assets You NeedIn this episode, Mike and AJ not only discuss what key marketing assets are needed when promoting your book, but they also warn newbies about the harm of a cold, unprepared ask for free promotion. They detail all the elements of a top-level media and marketing kit and what you need to have on hand to ensure your book’s success.
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2024-12-1237 minDon't Write That BookPlanning the Year AheadIn this episode, Mike and AJ get real about what they want to accomplish in 2025 as authors. They’ll each share their goals, counter with must-do tasks, and give insights into how they plan on accomplishing them. Listen to their approach to authorship next year to help you plan your year and set your authorship goals.
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Books/Resources Ment...
2024-12-0543 minEntrepreneurship SimplifiedThe Power of Team Retreats: Unlocking Creativity, Connection, and GrowthRESOURCES:Mike Michalowicz - All InCONNECT WITH MIKE:Mike Michalowicz: https://mikemichalowicz.comAll books: https://amzn.to/3A1tuJ5Socials: IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/TikTok: https://www.tiktok.com/@mikemichalowiczYouTube: https://www.youtube.com/@MikeMichalowiczOfficial
2024-12-0336 minDon't Write That BookPage One DesireIn this episode, AJ and Mike discuss how to connect with your ideal reader from the jump: to identify their “page one” desire. This is the secret to getting your reader to keep turning the page! They also provide an update on their current writing status and what lies ahead for their next book’s schedule.
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Books/Resources Mentione...
2024-11-2145 minEntrepreneurship SimplifiedGrow Your Business by Firing Bad Clients and Nurturing the BestEpisode NotesRESOURCES:Mike Michalowicz - The Pumpkin Plan Work with a Pumpkin Plan StrategistMike Michalowicz - Profit FirstMy Money BunniesMike Michalowicz: https://mikemichalowicz.comAll books: https://amzn.to/3A1tuJ5Socials: IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/TikTok: https://www.tiktok.com/@mikemichalowiczYouTube: https://www.youtube.com/@MikeMichalowiczOfficial
2024-11-1944 minDon't Write That BookHow to Manage Your Inner CriticIn this episode, AJ and Mike talk about a potential downfall all authors face: inner critic trolls. They’ll not only share their own, but will go into detail about what steps they each take to keep those trolls at bay. It’s another “fly on the wall” episode demystifying the writing process with these two pros!
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Books/Resources...
2024-11-1452 minEntrepreneurship SimplifiedMastering Your Niche: Unleashing Business Growth through Your Area of InnovationRESOURCES:Mike Michalowicz - The Pumpkin Plan Work with a Pumpkin Plan StrategistAJ Jacobs - The Year of Living BiblicallyDonald Miller - Business Made SimpleCONNECT WITH MIKE:Mike Michalowicz: https://mikemichalowicz.comAll books: https://amzn.to/3A1tuJ5Socials: IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/TikTok: https://www.tiktok.com/@mikemichalowiczYouTube: https://www.youtube.com/@Mik...
2024-11-1247 minDon't Write That BookAmazon Ads VS Tik TokIn this episode, Mike and AJ are back in the debate ring to hammer out which is better for authors: Amazon ads or a TikTok presence. (Spoiler alert, it’s a secret third thing, but you’ll have to listen to learn what that is!) Demystify discoverability, findability, and algorithms in this juicy, fact-filled episode.
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Books/Resources Mentioned:
2024-11-0750 minEntrepreneurship SimplifiedMastering Delegation: How to Align Time, Prioritize Roles, and Scale Your Business Like a ProRESOURCES:Mike Michalowicz - ClockworkWork with a Clockwork Certified PartnerThe Prosper Group CONNECT WITH MIKE:Mike Michalowicz: https://mikemichalowicz.comAll books: https://amzn.to/3A1tuJ5Socials: IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/TikTok: https://www.tiktok.com/@mikemichalowiczYouTube: https://www.youtube.com/@MikeMichalowiczOfficial
2024-11-0554 minEntrepreneurship SimplifiedProfit First: Practical Steps for Small Business Financial SuccessRESOURCES:Profit First by Mike MichalowiczRelay Bank: Profit First Professionals CONNECT WITH MIKE:Mike Michalowicz: https://mikemichalowicz.comAll books: https://amzn.to/3A1tuJ5Socials: IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/TikTok: https://www.tiktok.com/@mikemichalowiczYouTube: https://www.youtube.com/@MikeMichalowiczOfficial
2024-11-0516 minEntrepreneurship SimplifiedMastering Entrepreneurial Efficiency: How the Queen Bee Role Transforms Your BusinessRESOURCES:Mike Michalowicz - ClockworkWork with a Clockwork Certified PartnerTodd Herman - The Alter Ego Effect CONNECT WITH MIKE:Mike Michalowicz: https://mikemichalowicz.comAll books: https://amzn.to/3A1tuJ5Socials: IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/TikTok: https://www.tiktok.com/@mikemichalowiczYouTube: https://www.youtube.com/@MikeMichalowiczOfficial
2024-11-0541 minEntrepreneurship SimplifiedUnlocking Profitability: Why 'Profit First' is the Game Changer Every Business NeedsRESOURCES:Think and Grow Rich by Napoleon HillThe Richest Man in Babylon by George S. ClasonProfit First by Mike MichalowiczWork with a Profit First ProfessionalCONNECT WITH MIKE:Mike Michalowicz: https://mikemichalowicz.comAll books: https://amzn.to/3A1tuJ5Socials: IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/TikTok: https://www.tiktok.com/@mikemichalowiczYouTube: https://www.youtube.c...
2024-11-0525 minDon't Write That BookMapping the Reader JourneyIn this episode, AJ shares her methodology of outlining, writing, and editing a book based on the reader’s experience and knowledge base, a process she defines as mapping the reader’s journey. She and Mike share how they’ve approached this process in their books and how Mike applies it to speaking engagements.
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Books/Resources Mentioned:
TCL Pu...
2024-10-3147 minDon't Write That BookYou Need an Author CommunityIn this episode, AJ and Mike discuss the importance of having a community of authors to keep you motivated, connected, and moving forward. They share what their communities look like and how listeners can create their own.
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Books/Resources Mentioned:
The Energy Bus and How to be a Coffee Bean, by Jon Gordon
E-Myth, by...
2024-10-2453 minDon't Write That BookHow to Document Ideas for Books You Will Write in the FutureIn this episode, listeners will get the inside scoop on how Mike and AJ keep all of their ideas organized. Both will share their process for collecting ideas and organizing them while working on other projects.
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Books/Resources Mentioned:
The Artist’s Way, by Julia Cameron
Connect with AJ & Mike:
AJ Ha...
2024-10-1757 minDon't Write That BookWriting Season BeginsIn this episode, Mike and AJ catch us up on where they are in the writing process, interviews they’re excited about, and hint at the book’s topic. It’s another fly-on-the-wall episode with a never-before-shared look into the process.
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Books/Resources Mentioned:
Profit First for eCommerce & Motherhood, Apple Pie and All That Happy Horsesh*t, Cyndi...
2024-10-1050 minDon't Write That BookShould You Do a Live Launch Event?In this episode, Mike and AJ are back in the debate ring with their opinions on live book launch events. They both explain their values (no ego-centered events!) and even discuss the ROI of big launches. Who will win this round? For those keeping score, it’s AJ: 2, Mike: 0. Will Mike get on the board? Tune in to find out!
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2024-10-0344 minDon't Write That BookDoubts & CriticismsIn this episode, Mike and AJ address the 800-pound gorilla in the writing room: how to keep the reader on the page until the very end. AJ explains that by just acknowledging where a reader might push back or become riddled with self-doubt, an author can keep the reader turning pages to the very end. (And then telling everyone about the amazing book they just read!)
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2024-09-2643 minDon't Write That BookCreating Content Based On Your BookIn this episode, inspired by a listener’s questions, AJ and Mike dive into ways authors can use their books to create engaging content. From social media posts to video, the duo shares what is easy to repurpose and how to keep it reader-focused. From newsletters to videos to programs and even to new books, they’ll cover it!
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Book...
2024-09-1945 minDon't Write That BookDon't Write That ConclusionIn this episode, Mike and AJ do a deep dive on how authors should conclude their manuscripts, what elements must be present, and what authors should avoid including. You’ll learn about AJ’s Call to Greatness, the way she recommends closing nonfiction books, with a touching tribute to the man behind the Call to Greatness in Mike and AJ’s latest book, All In.
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2024-09-1246 minDon't Write That BookDon't Write That IntroductionIn this episode, AJ and Mike spill the tea on Introductions, when you need one, and when you don’t. Most importantly, they’ll break down what it should contain and what it absolutely should not if you want your readers to keep turning the page! Listeners will also learn when in the writing process an Introduction should be written. (Spoiler: it’s not at the start of the writing process!)
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2024-09-051h 06Don't Write That BookMaking Time for AuthorshipIn this episode, AJ and Mike break down the realities of the life of an author. You’ll hear them discuss their own approaches to time management and share what impact it’s had on their personal lives. They also share their own strategies for prioritization of all the tasks that go into authorship and how they accomplished all they have in their respective careers.
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2024-08-2953 minDon't Write That BookAre You Qualified to Write Your Book?In this episode, Mike and AJ discuss a question they get more than almost any other: “Am I qualified to write about my topic?” They’ll share the instances when credibility absolutely matters to readers and when it doesn’t. Listeners will learn how authors can get in front of the credibility issue and even hear AJ’s tips for speaking directly to readers on the page about why the author is, in fact, qualified to write about their chosen topic.
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2024-08-2243 minDon't Write That BookFinding Your Author VoiceIn this episode, AJ and Mike explain what is meant by “author voice.” They share how they struggled to find Mike’s as coauthors, and what aspiring authors can do to get started developing their voice on the page. AJ shares the time she lost hers as a ghostwriter and what it took to find it once again, and how this applies to all authors.
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2024-08-1553 minDon't Write That BookNegotiating Contracts with Your PublisherTime to bust some myths! In this episode, Mike and AJ will share everything they know about publishing contracts. Can you negotiate with a publisher, or do authors just have to accept contracts as given? What about royalties? Delivery dates? Will they pass if you push back? What are red flags to look out for and green flags to help you feel confident signing on the dotted line?
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2024-08-0845 minDon't Write That BookTiming: How We Plan Out the Next BookAnother fly-on-the-wall episode, where listeners get to hear Mike and AJ map out their next book's writing and editing schedule in real time! They’ll hold nothing back about their process, including the game they play with copy edits. This is insider baseball on their co-writing process. If you ever wondered how they do it, be sure to listen in!
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2024-08-0153 minDon't Write That BookThe Great Endorsement DebateIn this episode, Mike and AJ have another friendly battle answering the question: Do endorsements matter? Tune in to hear their individual takes on endorsements from big-name authors and listen to the end to find out who won the debate. You’ll hear how Mike goes about getting endorsements, if ghostwriting endorsements is even a thing, and how a newbie author’s entire life was changed because of one. You’ll also learn what to avoid in the Big Ask and the mistake Mike made that he’ll never repeat. You won’t want to miss a moment!
Be sure...
2024-07-2557 minDon't Write That BookNew Book UpdatesWell? What did they pick? In this episode, Mike and AJ will each reveal the decisions they’ve landed on with respect to their next books and why they made that choice. They also speak frankly about timelines, when they can expect publishing milestones to occur, and how they’re feeling about this new development.
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Books/Resources Mentioned:
2024-07-1855 minDon't Write That BookMike's Monetization StrategiesIn this episode, Mike shares his insights into monetizing books beyond sales. He holds nothing back and gives honest data about speaking engagements, how often and how much he gets paid, strategies he tried, as well as what didn’t work, and what he stopped doing. You’ll come away inspired to try something new!
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Books/Resources Mentioned:
2024-07-0453 min
Just Between CoachesProfit Is A Habit (Mike Michalowicz)Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.Mike Michalowicz believes in rewriting the rules of business finance. He shares his journey from financial struggle to mastering a “profit first” approach, emphasizes profit as a habit, and encourages entrepreneurs to rethink their financial strategies for stability and long-term success.Mike Michalowicz is best known for his bestselling book and program of the same name, Profit First. He’s the entrepreneur behind three multimillion-dollar businesses and author of several other books.In this episode Melinda and Mike talk about...
2024-07-0332 minDon't Write That BookGhostwritersIn this episode, AJ and Mike share how their ghostwriter/client relationship evolved into a co-writing partnership. AJ also shares the different ways authors can work with a ghostwriter, red flags to watch out for, and what you can do to get the results you want.
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Books/Resources Mentioned:
Connect with AJ & Mike:
AJ Ha...
2024-06-2745 minDon't Write That BookFront LoadingIn this episode, Mike and AJ chat about the importance of frontloading the good stuff in Chapter One. Once your reader feels seen and you’ve introduced your book’s core message and promise, your next step is to make sure readers understand your framework, method, or process so they can start taking action within the first two chapters. Mike and AJ will also talk about how to give your readers an “early win” that motivates them to keep turning the page.
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2024-06-2035 minDon't Write That BookGrow Your Readership Through CollaborationIn this episode of Don’t Write That Book, Mike and AJ highlight the importance of good literary citizenship. Mike shares how he formed relationships with influential authors through acts of service, and AJ talks about how newbies can get started from zero, using then-unknown, now NYT bestselling author Julian Winters as an example.
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Books/Resources Mentioned:
E...
2024-05-0948 minDon't Write That BookWhich Book Should I Write?In this episode of Don’t Write That Book, AJ and Mike have a candid conversation about how to decide if your next book is the right one to write, or if it’s something else. AJ admits she has three potential books and is unsure of which to pursue. Mike offers a filtration method the two use in writing their books: What does the reader need next? Listen to their impromptu discussion about the struggle many authors of multiple books face.
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2024-05-0244 minDon't Write That BookUnderstanding Translation RightsIn this episode of Don’t Write That Book, AJ and Mike talk about their varied experience in securing translation rights, what pitfalls to avoid, and what questions to ask your publisher. They’ll do a deep dive into how financially they are paid out and detail some red flags to ensure you’re dealing in good faith.
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Boo...
2024-04-2532 minDon't Write That BookHow to Prepare Your Pre-LaunchIn this episode of Don’t Write That Book, Mike and AJ share hacks and ideas they’ve developed over the years for a successful book launch. Not only will you hear one of the craziest stories from Mike yet, but you’ll learn how to create a plan for your own book launch, what’s crucial for it to be a success, and everything in between.
Be sure to visit
https://dwtbpodcast.com
for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate...
2024-02-081h 06
Don't Write That BookChoosing A Publishing PathIn this episode of Don’t Write That Book, Mike and AJ will tell you everything you need to know about the three primary publishing paths and how to decide which is right for you. With all the misinformation and disinformation from all corners of the publishing industry, it’s important for authors to learn enough to make decisions based on their own needs and to advocate for themselves and their goals. AJ and Mike bust a whole lot of myths in this episode and give you the straight talk you need to chart your own course.
Be s...
2024-01-1159 minDon't Write That BookCreating A Second EditionIn this episode of Don’t Write That Book, Mike and AJ focus on nonfiction second editions. What are they? What warrants the need for one? How the heck do you go about revamping a book for its second edition? They’ll share personal stories from creating revised and expanded editions of Mike’s books Profit First and Clockwork, including their “from the ground up” process. And as is often the case in their conversations, Mike and AJ stumble upon ideas for new books. (They’re up to three new books they need to write based on their podcast conversation...
2024-01-0448 min
Don't Write That BookTitle Your Book to SellIn this episode of Don’t Write That Book, Mike and AJ do a deep dive into how to title your book to appeal to your ideal readers. With so many misconceptions about what makes a good title, it’s no wonder many authors get stuck—stuck trying to come up with a title or stuck with a title that hinders discoverability. AJ shares her framework for brainstorming titles based on your book’s fundamentals and Mike reveals his hacks for memorable titles. You’ll also learn about the job of a subtitle in and hear about Mike and AJ’s title...
2023-12-2841 min
Don't Write That BookDoes Your Book Work?“To write a book that’s effective, you have to know it’s effective, first.” On this episode of Don’t Write That Book, AJ Harper and Mike Michalowicz break down a common mistake authors of prescriptive nonfiction make: not taking their content for a test drive to ensure it actually is doable.They’ll talk about how they’ve developed their process to build out action steps, identify gaps in their expertise and the reader’s understanding, and implement a test drive to fine tune those action steps until there is no doubt they’ll work.(They even th...
2023-12-0739 min
Don't Write That BookThe Book That Changes EverythingWelcome to the first episode of Don’t Write That Book, where AJ Harper and Mike Michalowicz will share their journey as authors, with plenty of tips and earned wisdom from their decade and change of co-writing best-selling books together.In this episode, they’ll talk about the mindset shift that they wish all authors would make, from thinking a book is only a “better business card” to knowing that it requires time and careful consideration to write a must-read, a book that can truly change a reader’s life. You’ll also hear about how they met and star...
2023-11-3042 min
Don't Write That BookMy Most Successful Book- Why It WorkedOn this episode of Don’t Write That Book, AJ Harper and Mike Michalowicz focus on how they came to write Mike’s best-selling book, Profit First, using the “reader first” method. They self-published the book as their publisher didn’t believe it could sell and wanted them to write a different book entirely. (The book went on to sell over a million copies…) AJ and Mike explain how they came to understand what their readers needed after The Pumpkin Plan as opposed to the book the publisher pitched, then set out to write that book.In this episode...
2023-11-3052 min
Don't Write That BookMy Least Successful Book- Why It TankedIt’s not always sunshine and roses… On this episode of DWTB, AJ Harper and Mike Michalowicz discuss the challenges and lessons learned from their least successful book, Surge. How could this book tank, after the astronomical success of Profit First? (Hint: you’ll find out!) You’ll also hear about the mindset shifts they both had to make to keep working together because this episode details their never-before-spoken-about partnership break.(Spoiler alert: they got the band back together.)The failure of Surge reinforced for AJ and Mike that they must stick to their rules, or as AJ...
2023-11-3045 min
Profit First NationEp. 148- Q&A: Instant Assessments with Mike MichalowiczProfit First Nation is brought to you by HighLevel. Fans of the podcast can get an extended 30 Day Free Trial by visiting: https://www.gohighlevel.com/profitfirstnation To subscribe to the Build Your Dream Team secret podcast, just head over to this link: 5staremployeehiringsystem.com/build-your-dream-team-subscribe and fill out the form to gain exclusive access! 🌟In this episode, Danielle is joined by Mike Michalowicz, the author of Profit First, as they tackle questions from Mike's email inbox regarding doing your Instant Assessment.In addition to highlighting the importance of adhering to established pro...
2023-11-2826 min
Profit First NationEp. 138- Profitable Insights with Mike MichalowiczProfit First Nation is brought to you by HighLevel. Fans of the podcast can get an extended 30 Day Free Trial by visiting: https://www.gohighlevel.com/profitfirstnation To subscribe to the Build Your Dream Team secret podcast, just head over to this link: 5staremployeehiringsystem.com/build-your-dream-team-subscribe and fill out the form to gain exclusive access! 🌟Mike Michalowicz shares the microphone with Danielle and responds to questions from listeners just like yourself. Listen in to understand his innovative, time-tested approaches to successfully managing a business in the zone of permanent profitability. Furthermore, Mike delv...
2023-09-1924 min
Profit First NationEp. 128 - Profit First Secrets Revealed: Mastering Initial Expenses and Achieving Profitability from Day One with Mike MichalowiczProfit First Nation is brought to you by HighLevel. Fans of the podcast can get an extended 30 Day Free Trial by visiting: https://www.gohighlevel.com/profitfirstnation To subscribe to the Build Your Dream Team secret podcast, just head over to this link: 5staremployeehiringsystem.com/build-your-dream-team-subscribe and fill out the form to gain exclusive access! 🌟Mike Michalowicz, the author of Profit First, addresses inquiries from the audience. He will delve into the initial expenses for budding enterprises and emphasize the importance of achieving profitability right from the beginning. He cautions against squandering funds on tri...
2023-07-0419 min
Profit First NationEp. 88: Reading Mike Michalowicz's InboxProfit First Nation is brought to you by HighLevel. Fans of the podcast can get an extended 30 Day Free Trial by visiting: https://www.gohighlevel.com/profitfirstnation To subscribe to the Build Your Dream Team secret podcast, just head over to this link: 5staremployeehiringsystem.com/build-your-dream-team-subscribe and fill out the form to gain exclusive access! 🌟 Join Mike Michalowicz and Danielle as they dive into another episode of "Reading Mike's Inbox." In this episode, they'll be sharing some of the most interesting and entertaining emails that Mike has received recently. From funny...
2021-12-1729 min
MIKE'D UP!Learning How to Profit First in Business With Mike MichalowiczMike Michalowicz is a rockstar in the entrepreneurial space and has been breaking down barriers for business owners and entrepreneurs since his bestselling books The Pumpkin Plan & Profit First have hit the shelves! He's turned the old equation of "sales - expenses = profit" on its head and has been helping entrepreneurs take control of their businesses and not letting them turn into cash eating monsters! Mike's latest book Get Different: Marketing That Can't Be Ignored is OUT NOW! Get your notebooks ready, Mike drops gold the entire interview! Follow M...
2021-12-1328 min
Mike Up In Your Business Podcast with Mike MichalowiczYour Most Common Questions For Mike Answered, An Exclusive Intimate Interview With Mike MichalowiczAs always thank you for being a subscriber to the show and supporting the channel.Mike's latest book was just released 9/21/21. 'Get Different' is all about simplifying your marketing and standing out from the crowd. Follow Mike on Instagram @mikemichalowicz to get your free excerpt of the book, or go to www.gogetdifferent.com to learn more and order your copy.
2021-09-2329 min