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Mike Stiers

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The Contractor\'s Edge
The Contractor's EdgeFrom Chuck in a Truck to $20M: Your Marketing Budget by Revenue StageMost owners don't set a marketing budget. They pick a number that "feels okay" and hope it's enough to maximize their lead generation. In this episode, Mike explains a simple way to stop guessing and start using math to decide how much to invest in your marketing at every revenue stage. From chuck-in-a-truck under $1M to $20M+ operators, the strategy is different when you're entering the next level. He breaks your business into two gauges: Marketing RPM: the percentage of revenue you put back into marketing and advertising Revenue MPH: how...
2025-12-1527 minGreen Industry Podcast
Green Industry PodcastProven Marketing Strategies That Actually Work for Lawn & Landscape BusinessesIn this power-packed episode, Mike Stiers of Greenbaum Stiers shares his battle-tested marketing playbook that took his company from startup to multi-million-dollar success using a mix of digital ads, direct mail, referrals, and local domination strategies. Whether you're just starting out or scaling an established lawn care business, you'll walk away with actionable, high-ROI tactics you can implement this week to attract better clients and fill your schedule faster than ever. 📞 CallRail – Track where your leads are coming from: callrail.com 🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here 📚 Level Up Yo...
2025-12-0538 minThe Contractor\'s Edge
The Contractor's EdgeThe Top Contractor Mistakes Of 2025 & How To Avoid Them: Pt 2What if your revenue wasn't stalling due to bad marketing? What if it's about what happens after the phone rings. In Part 2 of this Contractors' Edge episode, Mike Stiers and Anthony Brown dig into the real money leaks they often find in home service businesses: Missed calls and slow follow-up Business hours that don't match how homeowners actually live Weak nurturing and almost zero rehash Sales reps with no system, no presentation, and no proof assets "Bid rate" as the silent killer in your sales funnel
2025-12-0244 minThe Contractor\'s Edge
The Contractor's EdgeThe Top Contractor Mistakes Of 2025 & How To Avoid Them: Pt 1Most contractors aren't struggling because they're doing everything wrong. They're struggling because they're doing a few critical things wrong over and over, without realizing it. In this episode of The Contractors' Edge, Mike Stiers and Anthony Brown discuss the top marketing and operations mistakes they hear repeatedly from contractors both in their everyday workflow, and in person. You'll hear why some contractors are quietly winning in the same markets where others feel stuck, and how much of that comes down to: Brand identity and consistency (yes, your "2015 logo" is a problem) ...
2025-12-0147 minThe Contractor\'s Edge
The Contractor's EdgeWhat's Working In Home Service And Contractor MarketingIf you're a contractor heading into 2026 still "trying a little of everything" with your marketing, this episode is your wake-up call to create an intentional growth strategy. Mike Stiers and Anthony Brown share what's actually working right now for home service and home improvement companies from real-time experience, and how the smartest contractors are turning that into predictable leads, booked inspections, and profitable growth. In this episode, you'll hear: Why Google should still be your control channel (LSA, Search, PMax, YouTube): and how to keep Google's "helpful" recommendations from wrecking your intent
2025-11-171h 10The Contractor\'s Edge
The Contractor's EdgeHow to Build a Predictable 2026 Growth Plan for Your Home Service BusinessIf your 2026 marketing plan starts with a random budget number, you're doing it backwards. In this episode, Mike Stiers and Anthony Brown show contractors how to plan growth by working backward from your sales goal using your KPIs, then turning those numbers into a realistic marketing budget, operations targets, and weekly accountability. What you'll learn The "lead to dollar" machine: the only numbers that matter (leads, set, run, close, revenue) How to use your 2025 actuals to set a real 2026 plan Marketing % guardrails: 7% maintain • 10% grow • 13%+ dominate Why cost per...
2025-11-0353 minThe Contractor\'s Edge
The Contractor's EdgeEpisode 10: Manager vs Coach - Fixing the Sales Leadership Trap With Ed MeyerAre your "sales managers" actually coaching? Or just policing KPIs? In this episode, Mike sits down with long-time friend, and home-service veteran Ed Meyer (Executive Director, NFRA; 25+ yrs leading and coaching sales teams nationwide), to unpack the critical difference between sales managers and coaches, and why most companies burn out reps by forcing one person to do both. You'll hear how to split responsibilities without blowing up payroll, where AI call-analysis tools like Rilla or Ciro help (and hurt), and a step-by-step exercise you can use to level up your team this week. Contractor Pro...
2025-10-201h 06The Contractor\'s Edge
The Contractor's EdgeEpisode 9: Behind The Scenes Of The Foundation Repair Industry: BHA Insights + Interviews with Mike StiersIn this episode of The Contractors' Edge, hosts Mike Stiers and Anthony Brown take you behind the scenes at the Basement Health Association (BHA) National Conference in Chicago, IL, one of the larger events dedicated to foundation repair, waterproofing, and crawl space contractors. Get real, on-the-ground conversations with industry leaders and vendors shaping the future of the trade, from CRMs that streamline operations, to innovative mold remediation systems and connected smart-home products for moisture control. You'll hear from: Contractor Accelerator on automation, open API integrations, and how CRMs drive revenue visibility. ...
2025-10-0635 minAll2ReelToo - A Pop Culture Podcast
All2ReelToo - A Pop Culture PodcastJustice League of America (TV Movie 1997) -CRISIS ON INFINITE FILMS REVIEW🦸️🌪️📺 All2ReelToo's Crisis On Infinite Films explores Justice League of America (1997 TV Movie)! This mockumentary-style adventure unites an ensemble of DC superheroes, including Ice, Atom, and Green Lantern, to battle the Weatherman and save New Metro City. Though not picked up as a series, the film boasts a stellar cast, including David Ogden Stiers and Miguel Ferrer.Dive into this unique slice of superhero history with us! Share your Justice League love at all2reeltoo.com and support the show on Patreon or with our heroic merch. #JusticeLeagueOfAmerica #DCSuperheroes #Mockumentary #TVMovie #DavidOgdenStiers #MiguelFerrer #All2ReelToo #Podcast #MovieReview Listen now: all2reeltoo.com ...
2025-09-2546 minThe Contractor\'s Edge
The Contractor's EdgeEpisode 8: Attribution Confusion: Stop Cutting the Ads That Feed Your PipelineIn Episode 8 of The Contractors' Edge, Mike Stiers and Anthony Brown tackle two topics contractors can't afford to ignore... Attribution confusion and thier lead pipeline. Want to know the real reason leads drop when you "optimize" your ad mix? Most teams are making decisions from last-click reports, customer anecdotes, or edited CRM sources, and end up cutting the channels that actually create demand. Mike and Anthony explain attribution traps (recency bias, cross-device, brand search cannibalization), and give you a practical framework for measuring lead generation without compromising your pipeline. Edge of the Week: Google Business Profile updates...
2025-09-2248 minThe Contractor\'s Edge
The Contractor's EdgeEpisode 7: Positioning Your Home Service Business for Private Equity with Christian OlsonIn Episode 7 of The Contractors' Edge, hosts Mike Stiers and Anthony Brown sit down with Christian Olson, Director at Footprint Capital, to tackle one of the most critical (and often misunderstood) topics in the home service industry: selling your business. From preparing for private equity to building a leadership team that adds real value, Christian breaks down the exit strategy every contractor should understand. Whether you're years away from selling or just starting to think about your long-term future. This episode goes deep into the nuances of choosing the right buyer, protecting your brand identity...
2025-09-081h 03The Contractor\'s Edge
The Contractor's EdgeEpisode 6: Ron Greenbaum on Building, Scaling, and Selling a Home Service EmpireIn Episode 6 of The Contractors' Edge, hosts Mike Stiers and Anthony Brown sit down with Ron Greenbaum, The Basement Doctor, to unpack his journey from rock band manager to one of the most recognized names in the home service industry. Ron dives deep into the lessons learned from scaling multiple businesses, building a nationally recognized brand, motivating teams with pay-for-performance, preparing for private equity, and ultimately creating a lasting legacy. Ron's Pro Tip: Tie your sales, marketing, and operations data together now, not later, so your company becomes a predictable, profitable machine. This e...
2025-08-251h 15The Contractor\'s Edge
The Contractor's EdgeEpisode 5: Dominate The Market With These Sales Team KPI's For ContractorsIn Episode 5 of The Contractors' Edge, Mike Stiers and Anthony Brown delve into specific sales KPI's that can make or break your home service business. If you're generating leads but struggling to convert them into consistent, high-ticket sales, this episode gives you the benchmarks, tools, and tactics to level up your entire sales process, from that first touch to final invoice. Learn how to track the metrics that matter, where revenue is most often lost, and how to improve close rates without spending more. Whether you're an owner, manager, or rep, this one...
2025-08-111h 30MASH Matters
MASH MattersEXCLUSIVE: M*A*S*H Table Read... Again! - MASH Matters #139Another M*A*S*H Table Read? YES! Jeff & Ryan are proud to bring you a MASH Matters EXCLUSIVE: Unedited, never-before-heard audio of another M*A*S*H table read!   The table read recording of the episode "War Co-Respondent" was recorded by David Odgen Stiers for Michael Hirsh (creator of MAKING MASH and MEMORIES OF MASH).    Written & directed by Mike Farrell, this 1980 episode was the 23rd episode of season eight and features special guest star Susan St. James.   We hope you enjoy being a fly on the wall at Stage 9... but, please, go easy on BJ, will ya? Support the...
2025-08-0146 minThe Contractor\'s Edge
The Contractor's EdgeEpisode 4: Mastering Call Center KPIs To Grow Your Home Service BusinessIn Episode 4 of The Contractors' Edge, Mike Stiers and Anthony Brown shift the spotlight to call center KPIs: an essential part of your marketing machine that too many contractors overlook. If you're running a home service business and rely on leads from your own ecosystem, this episode is a game changer. Learn what call center metrics really matter, where your revenue could be leaking, and how to build systems that secure more leads and sales without increasing spend. We break it all down with real-world numbers and pro tips you can apply right away. Key Takeaways:
2025-07-281h 26The Contractor\'s Edge
The Contractor's EdgeEpisode 3: Unlocking Growth: Essential KPIs for Contractor MarketingIn this episode, Mike and Anthony break down the 9 essential KPIs that tell you exactly where your marketing and sales efforts are winning, and where you're losing profit. If you're a home service business owner who wants to invest smarter and stop wasting money, this one's a must-watch. Tune in to learn: How to calculate your cost per lead, appointment, sale, and other defining KPIs. What a 10% marketing budget actually gets you, and when to spend more How we helped one contractor hit 61% YOY growth with under 5% marketing spend. Real-world ROAS benchmarks and how to...
2025-07-1447 minThe Contractor\'s Edge
The Contractor's EdgeEpisode 2: How AI Is Rewriting the Rules of Contractor MarketingAI isn't coming, it's already here. And it's changing the way contractors show up (and convert) online. In this episode, Mike Stiers and Anthony Brown break down the impact of Google's AI Overviews, what it means for paid ads and SEO, and how home service pros can stop wasting budget on traffic that won't convert. Episode Takeaways: Google Ads are now integrated into AI overviews. AI queries primarily target top of funnel searches. Contractors should focus on organic traffic for top funnel. Performance Max campaigns require broad match keywords. Attribution tracking for AI...
2025-06-3029 minThe Contractor\'s Edge
The Contractor's EdgeEpisode 1: Meet Your Hosts and Home Service Marketing Experts In Episode 1, you'll learn how Mike Stiers and Anthony Brown built a no-fluff, results-first agency for home service pros and why they launched Contractors' Edge to give business owners the unfair advantage they've been missing. Mike and Anthony come from two completely different paths: one from inside the foundation repair trenches, the other from high-level strategy and operations. Together, they've helped grow companies from a few trucks and a dream to $10M+ in revenue. In this first episode, they break down: Why most marketing advice fails contractors What separates companies that scale from those that stall H...
2025-06-1648 minAdapt or Perish
Adapt or PerishLilo & Stitch (Ep. 167)In this mini-episode of Adapt or Perish, we’re looking at Lilo & Stitch, the story of everyone’s favorite alien koala-dog and the Earth girl who adopts him. In this episode, we discuss: The 2002 animated movie written and directed by Chris Sanders and Dean DeBlois, and starring Daveigh Chase, Chris Sanders, Tia Carrere, Jason Scott Lee, David Ogden Stiers, Kevin McDonald, Ving Rhames, and Kevin Michael Richardson Lilo & Stitch 20 Years Later: How The Disney Film Authentically Captured Hawaiian Culture With Tia Carrere’s Help The 2025 live action movie directed by Dean Fleischer Camp, written by Chris Kekani...
2025-06-1030 minWeird Darkness: Paranormal & True Crime Stories
Weird Darkness: Paranormal & True Crime Stories“THE BERZERKER DEATH CURSE, AND THE POLYBIUS URBAN LEGEND” #WeirdDarknessRadio WEEK OF MAY 04, 2025HOUR ONE: It’s rumored that an arcade game from 1980 might lead to the real death of its players. We’ll look at the death curse of Berzerk. (The Berzerker Death Curse, And The Polybius Urban Legend) *** And another arcade game in the early 80s was surrounded by controversy – because the game never existed, despite so many saying it did. Or did it exist? We’ll look at the urban legend of Polybius. (The Urban Legend of Polybius)==========HOUR TWO: Was Stanley Stiers the real-life inspiration for Michael Myers in 1978’s John Carpenter film, “Halloween?” (The Real Michael Myers) *** The...
2025-05-051h 51The Contractor\'s Edge
The Contractor's EdgeWelcome to The Contractor's Edge! The Contractor's Edge is your go-to podcast for scaling your home service business and maximizing your marketing investments. Hosted by lead generation expert Mike Stiers and business strategist Anthony Brown, who bring over a decade of combined experience in the home service industry, this show delivers proven strategies to help contractors dominate their market, generate high-quality leads, and build a business that scales year after year. Whether you're aiming for $3 million or $50 million, we've designed each episode to give you actionable insights, industry secrets, and real-world strategies, all in one place. Get ready to sharpen your edge...
2025-04-2201 minBeers With Contractors
Beers With ContractorsS2 E7 - What Platform Generates the Most Leads for Contractors?In this engaging episode of Beers with Contractors, hosts Will and Terry are joined by Michael Stiers, President of Greenbaum Stiers, to discuss essential digital marketing strategies for contractors. They delve into key topics like the impact of recent privacy law changes, the importance of first-party data tracking, and the pitfalls of DIY digital marketing. Mike shares his background and journey in the contractor marketing space, offers crucial advice on setting up call tracking with CallRail, and discusses the significance of rich snippets and FAQs in AI-driven search engine results. The episode also touches on the deceptive practices of...
2025-02-201h 02Mr E Files: True Crime & Unexplained Mysteries
Mr E Files: True Crime & Unexplained MysteriesThe REAL MICHAEL MYERS That Inspired The HALLOWEEN Movie (Stanley Stiers)This is the true crime story of the real man Mike Myers - Stanley Stiers. Which was the inspiration for the "Halloween" movie Franchise . Enjoy and Check out my youtube Mr. E Files to watch my HUNDREDS of Stories, Cheers.
2024-08-1013 minBad Film Good
Bad Film Good96 Hoodwinked Too! Hood vs. Evil (2011)"That Witch Thiccccc"This episode we look at the 2011 film "Hoodwinked Too! Hood vs. Evil" Directed by Mike DisaStarring; Hayden Panettiere, Glenn Close, Patrick Warburton, Joan Cusack, David Ogden Stiers, Bill Hader, Amy Poehler, Martin Short, Cory Edwards, Brad Garrett, Andy Dick, David Alan Grier, Wayne Newton, Cheech Marin, Tommy Chong and Phil LaMarrNew Episodes every Monday!Help us out, Review the show! You can give us a 5 star review on whatever you're listening on, it takes two secs and helps us...
2023-12-041h 03Grow Like A Pro
Grow Like A Pro#12 - Marketing And Leadership With Mike Stiers Of Jenesis Marketing GroupWelcome to episode 12 of Grow Like A Pro! A show all about learning how to achieve your goals and dreams as a business owner. Learn growth tips and hear success stories from entrepreneurs from all walks of life as they teach YOU how to grow like a pro. In our twelfth episode, Jason and Adam are joined by Mike Stiers of Jenesis Marketing Group as he discusses leading a Marketing company, working in the car audio business, helping companies grow and make the right decisions in regards to SEO, marketing, branding, and so much more. You can be a part...
2019-01-1700 minSchool of Movies
School of MoviesAtlantis: The Lost Empire[School of Movies 2018] This project began life when its creators mused over why nobody made Indiana Jones style adventures any more and Disney certainly hadn't attempted an animated film along those lines. And when you look at the chemistry at play here; a script begun by Joss Whedon (The Avengers), directed by Gary Trousdale & Kirk Wise (Beauty and the Beast) starring Michael J. Fox (Back to the Future), art design by Mike Mignola (Hellboy) score by James Newton Howard (Batman Begins) with a support cast of amazing old, now all sadly-departed actors (Leonard Nimoy, James...
2018-08-241h 08Worst Collection Ever
Worst Collection EverFemforceOn this week's episode of WORST COLLECTION EVER, Jen and Shawn discuss: Femforce #63 (1993) Topics include: - tips on how to properly read your comics - shout out to David Ogden Stiers as Martian Manhunter - poor Hollywood geography representation - stunt work on BEETHOVEN 2 - Shawn explains what a “porno loop” is - the curse of the straw hat - Synn from Femforce wins the boob window contest - Secret Origins: MAGIC MIKE Please rate, review, subscribe and tell a friend! Email us at worstcollectionever@gmail.com Continue the conversation on Twitter @angryheroshawn and @JenStansfield
2017-05-2355 minWorst Collection Ever
Worst Collection EverFemforceOn this week's episode of WORST COLLECTION EVER, Jen and Shawn discuss: Femforce #63 (1993) Topics include: tips on how to properly read your comics shout out to David Ogden Stiers as Martian Manhunter poor Hollywood geography representation stunt work on BEETHOVEN 2 Shawn explains what a “porno loop” is the curse of the straw hat Synn from Femforce wins the boob window contest Secret Origins: MAGIC MIKE Please rate, review, subscribe and tell a friend! Email us at worstcollectionever@gmail.com Continue the conversation on Twitter @angryheroshawn and @JenStansfield
2017-05-2355 minWorst Collection Ever
Worst Collection EverFemforceFemforce #63 (1993)Topics include:tips on how to properly read your comicsshout out to David Ogden Stiers as Martian Manhunterpoor Hollywood geography representationstunt work on BEETHOVEN 2the curse of the straw hatSecret Origins: MAGIC MIKEContinue the conversation with Shawn and Jen on Twitter / Instagram / Facebook / Threads / Bluesky or email the show at worstcollectionever@gmail.comAlso, get hip to all of our episodes on YouTube in its own playlist! https://bit.ly/WorstCollectionEverYTDownload the podcast on Spotify, Apple Podcasts and wherever you get your favorite shows. Please rate, review, subscribe an...
2017-05-2355 minThe Fathergamer Podcast
The Fathergamer PodcastTFGP Episode 73In this episode of TFGP we invade our local convention, AggieCon who is on their 48th year of A&M student run nerdom. During the intro Eric, The Fathergamer and Mike discuss the Destiny 2 teaser trailer and Spiderman Homecoming. Afterward we get into the first of Eric's AggieCon interviews with theater and voice actor, Aaron Roberts. Aaron can be found on Twitter, Instagram, and Facebook. In segment two Kyle and Eric discuss their time playing Mass Effect and Kyle's movie going experience with the new Power Rangers film. Segment three finds Eric talking to...
2017-04-011h 23Tank Riot
Tank RiotTR#134: M*A*S*H!MASH! We discuss the novel, movie and beloved and acclaimed TV series. Richard Hooker's novel 'MASH, A Novel About Three Army Doctors' started a dynasty that was continued in film by Robert Altman in the film MASH in 1970 starring Elliott Gould, Donald Sutherland, Sally Kellerman, Robert Duvall, Roger Bowen, Gary Burghoff and more. Due to the popularity of the 11 years of the TV series M*A*S*H, the names Benjamin Franklin Hawkeye Pierce, Trapper John, Henry Blake, Radar O'Reilly, Hot Lips Houlihan, Frank Burns and more are now household names thanks to Alan Alda, Wayne Rogers, McLean Stevenson, Larry...
2013-03-2900 mintankriot\'s Podcast
tankriot's PodcastTR#134: MASH!MASH!  We discuss the novel, movie and beloved and acclaimed TV series.  Richard Hooker's novel 'MASH, A Novel About Three Army Doctors' started a dynasty that was continued in film by Robert Altman in the film MASH in 1970 starring Eliot Gould, Donald Sutherland, Sally Kellerman, Robert Duvall, Roger Bowen, Gary Burghoff and more.  Due to the popularity of the 11 years of the TV series M*A*S*H, the names Benjamin Franklin Hawkeye Pierce, Trapper John, Henry Blake, Radar O'Reilly, Hot Lips Houlihan, Frank Burns and more are now household names  thanks to Alan Alda, Wayne Rogers, McLean Stevenson, Larr...
2013-03-273h 14