Shows
Attributed - A podcast by DreamdataUncover the ROI of all your marketing activitiesCalculating Marketing ROI is so much easier when you do it in a structured way.But there is so little structure in all those marketing initiatives that most of the companies choose to trust guts that it works rather than calculating the actual ROI.We’re close to cracking this code!And we want to share it with you.- Which activities are profitable?- How to manage budget allocations?- How to prioritize spend or cut costs?...2023-04-2726 min
Attributed - A podcast by DreamdataHow to connect B2B Content to Pipeline?Content is KING!! But how can you find out if it’s driving your demand, pipeline and eventually revenue?Which content should you produce more of?What should you stop wasting your time with?This time you will meet the most clever Data Scientist - Mikkel Settnes, Director of Data Science at Dreamdata, he knows all the tricks in the books on how to use data for the benefit of your content. Enjoy the episode and don’t forget to rate us and give us a comment. ...2023-01-1922 min
Data Science at HomeSpeaking about data with Mikkel Settnes from Dreamdata.io (Ep. 170)In this episode Mikkel and Francesco have a really interesting conversation about some key differences between large and small organization in approaching machine learning.
Listen to the episode to know more.
References
https://dreamdata.io/b2b-attribution
https://dreamdata.io/services
https://www.nature.com/articles/s43586-020-00001-2
2021-09-2434 min