Shows
Med Creator 101Meet the Vagina WhispererMeet Dr. Sarah Reardon, aka The Vagina Whisperer, pelvic floor physical therapist and founder of The V-Hive. Sarah shares how she went from answering pelvic health questions in her group chat to building a trusted brand with nearly 700K followers, a bestselling online platform, and now a book, Floored: A Woman’s Guide to Pelvic Floor Health at Every Age and Stage. We talk pelvic health, building trust online, and what it really means to show up with purpose!Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Dr...2025-07-2838 min
Med Creator 101Advocacy: When To Use Your PlatformAdvocacy on social media is not always straightforward. In this episode, Dr. Portela and Mimi explain what advocacy means as a health care professional—when to speak up, when to stay silent, and how to lead with purpose in a way that aligns with your values and your audience.Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportelaTools creators swear by:Gimbal: https://amzn.to/3QEu6ZOAnker External battery ch...2025-07-2412 min
Med Creator 101Educate, Don’t Imitate: Dr. Doris Day’s Creator MindsetMeet Dr. Doris Day: Board-certified dermatologist, former journalist, and social media educator. In this episode, Dr. Doris Day shares her approach to making aging education both science-backed and relatable, her favorite content hacks, and why repetition keeps your content top of mind.Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportelaMimi Banks: @mimibanks | @mbsocial.agency Dr. Doris Day: Instagram: @drdorisday | @drdorisdayTools creators swear by:Gimbal: https://amzn.to/3QEu6ZOAnker External...2025-07-2137 min
Med Creator 101Inside RoC Skincare’s HCP PlaybookHillary Hutcheson, RoC Skincare's Chief Marketing Officer gives the inside scoop on RoC’s approach to creator partnerships, content that works, and why being real matters. If you’re a med creator looking to work with brands, this episode is for you!Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportelaMimi Banks: @mimibanks | @mbsocial.agency Follow RoC Skincare: Instagram: @rocskincare | TikTok: @rocskincareEnjoy 10% off your entire order using 'MedCreator' on RoC.comMust-have Crea...2025-07-1430 min
Med Creator 101Getting Started On YouTubeDiscover what it takes to build a presence on YouTube. From long-form content to thumbnails, titles, and monetization—if you're serious about growing on YouTube, this episode is for you!Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportelaHelpful tools for YouTube:Gimbal: https://amzn.to/3QEu6ZOAnker External battery charger: https://amzn.to/3DdtBTiCar mount: https://amzn.to/4bkEu2kCar mount (portable): https://amzn.to...2025-07-0727 min
Med Creator 101Allen Ortega on What It Really Takes to Work with CeraVeAllen Ortega, Global Head of Social & Influence at CeraVe joins Dr. Portela and Mimi for an exclusive, behind-the-scenes chat about one of skincare’s biggest brands online and offline. From partnering with A-list icons like Michael Cera, Charli D’Amelio, and Emma Chamberlain to masterminding viral, award-winning campaigns and championing derms on social, Allen pulls back the curtain on how CeraVe stays ahead and leads with authenticity, purpose, and powerful storytelling.Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportelaMimi...2025-06-3027 min
Med Creator 101Meet Dermfluencer Dr. Jenny LiuEver wondered how a full-time dermatologist and mom juggles content across Instagram, TikTok, YouTube, and Red Note? In this episode, dermfluencer Dr. Liu aka Dermtalk opens up about her creative process, handling burnout, and staying authentic online. Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportelaMimi Banks: @mimibanks | @mbsocial.agency Dr. Liu: Instagram: @derm.talk | TikTok: @drjennyliuListen to the Skin Deep & Unfiltered podcast: https://open.spotify.com/show/2GzYeZ0yQWdL2eIrpTq5Cr?si=c8...2025-06-2337 min
Med Creator 101Dr. Brown on Turning Conversations into ContentIn this episode, board-certified dermatologist and med creator, Dr. Brown, pulls back the curtain on her process, her tools, and why focusing on patient education and staying authentic is key. Whether you're a med creator or just getting started, this episode is packed with real, relatable advice.Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportelaMimi Banks: @mimibanks | @mbsocial.agency Dr. Brown: Instagram: @draleksandrabrown | TikTok: @draleksandrabrownGimbal: https://amzn.to/3QEu6ZOAnker External...2025-06-1636 min
Med Creator 101How to Know When to Hire an AgentThinking about hiring an agent? Listen to this episode first! Mimi and Dr. Portela share everything you need to know before bringing on management. From negotiating brand deals and handling contracts to saving time and increasing revenue. Learn when it makes sense to hire an agent—and how to find the right one!Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportelaGimbal: https://amzn.to/3QEu6ZOAnker External battery charger: ht...2025-06-1224 min
Med Creator 101Dr. Ben Johnson: Disrupting Skincare and Social MediaSkincare, but make it disruptive. Dr. Ben Johnson, founder of Osmosis Skincare, spills how he’s shaking up the industry—using content and social to blend science, wellness, and education into one powerful brand.Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportelaEnjoy 15% off your purchase using MED15 at https://osmosisbeauty.com/Listen to the Ask Dr. Ben Podcast: https://open.spotify.com/show/0LRx28QdhN6yWhioK8YSVw?si=a5a4...2025-06-0232 min
Med Creator 101How to Build Your Support TeamLearn how and when to outsource—whether it’s hiring a social media manager, video editor, or executive assistant—so you can stay focused on being a great healthcare professional without burning out.Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportelaGimbal: https://amzn.to/3QEu6ZOAnker External battery charger: https://amzn.to/3DdtBTiCar mount: https://amzn.to/4bkEu2kCar mount (portable): https://amzn.to/3EVgNl8DJI...2025-05-2715 min
Med Creator 101How Dr. Inna Lazar Builds Brand Relationships That LastIn this episode, Mimi and Dr. Portela welcome Dr. Inna Lazar, a leading optometrist and expert in eye health and dry eye disease. She shares how she built an educational presence on social media and how to build lasting relationships with brands.Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportelaDr. Inna Lazar: Instagram: @dr.innalazar | TikTok: @drinnalazarOptase: Instagram: @optaseus | TikTok: @optaseusEnjoy 10% off your first Optase...2025-05-1927 min
Med Creator 101If Dr. Portela Started OverWhat if Dr. Portela had to start his med creator journey all over again? What would he do? What platform would he be on? How would he create content? Get the inside scoop on how to think like a creator—choosing your audience and platforms to creating engaging content. Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportelaGimbal: https://amzn.to/3QEu6ZOAnker External battery charger: https://amzn.to/3DdtBTi2025-05-1228 min
Med Creator 101How Dr. Heather Rogers Earned Trust OnlineDermatologist and skincare brand founder Dr. Heather Rogers joins Med Creator 101 and shares how she built a trusted personal brand rooted in honesty, education, and results—without paid partnerships. From running a busy practice to launching products that work, her no-nonsense approach is redefining clean beauty.Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportelaDr. Rogers: Instagram: @drheatherrogers | Dr. Rogers Skincare: @doctor.rogersEnjoy 20% off your purchase from Dr. Rogers Sk...2025-05-0527 min
Med Creator 101How to Build a Brand Through Community with Said DabbaghWant to build an authentic personal brand but don’t know where to start? Mimi and Dr. Portela sit down with Said Dabbagh, President of Waldencast Brands and co-founder of Dr. Idriss Skincare, to break down how to define your brand, grow a community, and connect with the right audience.Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportelaEnjoy 15% off your purchase from Dr. Idriss, Glaze, and Coats Skin when you use the...2025-04-2840 min
Med Creator 10111 Things Every HCP Should Know About Social (in 11 minutes)In just 11 minutes, Dr. Portela and Mimi Banks share 11 things every HCP needs to know. From boosting credibility and staying HIPAA-safe to posting consistently and protecting your mental health, this episode is packed with tips to help you show up authentically, ethically, and effectively.Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportelaGimbal: https://amzn.to/3QEu6ZOAnker External battery charger: https://amzn.to/3DdtBTiCar mount: https://amzn...2025-04-2512 min
Med Creator 101Setting Your RatesHow much should you really charge in brand deals as a med creator? Dr. Portela and Mimi explain how to set your rates—from considering your follower count to factoring in content creation and editing time. They also discuss how to structure deals, the different types of content brands request, plus common pitfalls to avoid when starting out. Tune in to learn more!Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportelaGimbal: ht...2025-04-2115 min
Med Creator 101Dr. Mamina's First Brand DealDr. Mamina joins Mimi and Dr. Portela to talk about her first brand deal — Head & Shoulders. She shares her experience, lessons learned and advice for HCPs who want to land brand deals. Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportelaDr. Mamina: Instagram: @dr.mamina | TikTok: @dr.maminaGimbal: https://amzn.to/3QEu6ZOAnker External battery charger: https://amzn.to/3DdtBTiCar mount: https://amzn.to/4bkEu2k2025-04-1425 min
Med Creator 101How Dr. Zubritsky Grew 1.4M Followers on InstagramWhat does it take to hit 100K followers on Instagram? Dr. Zubritsky breaks down the strategy behind her growth, why community matters, her go-to tools and why she refuses to gatekeep! Simply put- build trust and gain credibility. Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportelaDr. Zubritsky: Instagram: @dermguru | TikTok: @dermguruListen to the Skin Deep & Unfiltered podcast: https://open.spotify.com/show/2GzYeZ0yQWdL2eIrpTq5Cr?si=c8...2025-04-0831 min
Med Creator 101Get to Know Dr. Michelle Henry: Dermatologist & News ContributorDr. Michelle Henry shares her inspiring journey to becoming a Board-Certified Dermatologist, how she carved out a name for herself and became an NBC news contributor. She regularly appears on the Today Show even starred in CeraVe's Super Bowl Commercial. Tune in to see how see made it all happen and how social media has contributed to her success.Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportelaFollow Dr. Michelle Henry: Instagram...2025-04-0130 min
Med Creator 101Avoid These Social Media ScamsSocial media scams are more common than you think! Everybody is a target. Look out for specific signs and red flags to stay protected and take action if you’re targeted. Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportelaGimbal: https://amzn.to/3QEu6ZOAnker External battery charger: https://amzn.to/3DdtBTiCar mount: https://amzn.to/4bkEu2kCar mount (portable): https://amzn.to/3EVgNl8DJI Os...2025-03-2814 min
Med Creator 101How Skinfix Works with DermatologistsIf you're a dermatologist looking to work with brands, start here! Dr. Portela and Mimi sit down with Amy Gordinier the Founder of Skinfix and discuss the key role dermatologists play in shaping the brand from product formulation to social media content to attending conferences and to what brands are looking for. They even have a uniqiue program for residents - The SkinFix Derm Crew! Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela2025-03-2432 min
Med Creator 101Dr. Mamina's First Brand DealDr. Mamina joins Mimi and Dr. Portela to talk about her first brand deal — Head & Shoulders. She shares her experience, lessons learned and advice for HCPs who want to land brand deals. Follow us on Instagram:@medcreator101@dr.mamina@drdustinportela@mimibanksFollow Dr. Portela on Tik Tok:@drdustinportela2025-03-1725 min
Med Creator 101Following Up After ConferencesWondering how to turn conferences into real opportunities? Mimi and Dr. Portela provide tips on how to follow up with new connections, collleagues and brands after conferences like AAD to build lasting relationships (and grow your influence).Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportelaGimbal: https://amzn.to/3QEu6ZOAnker External battery charger: https://amzn.to/3DdtBTiCar mount: https://amzn.to/4bkEu2kCar mount (portable...2025-03-1414 min
Med Creator 101Avène’s National Skin Barrier DaySponsored by Avène: Mimi and Dr. Portela chat with Lisa Morris, President & CEO of Avène USA about how Avène is shaping the conversation around skin health, the role of dermatologists in its brand strategy, why a healthy skin barrier deserves a national spotlight and advice for derms seeking brand deals.Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportelaFollow Avène on Instagram and Tik Tok:...2025-03-1224 min
Med Creator 101Preparing for AAD 2025Conferences like AAD are a great opportunity to create content and network with brands and medfluencers. Make sure you prepare and maximize opportunities to grow your influence. Meet Mimi and Dr. Portela IRL! Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela Gimbal: https://amzn.to/3QEu6ZOAnker External battery charger: https://amzn.to/3DdtBTiCar mount: https://amzn.to/4bkEu2kCar mount (portable): https://amzn.t...2025-03-0317 min
Med Creator 101Dr. Portela was on SNL!Hear first hand what it was like being on the SNL set to shoot a commercial for CeraVe, and what goes into making a 1-minute commercial. Get the inside scoop on hair and makeup, the set details, the script, the song, and what was used to mimic dandruff. Watch Dr. Portela's commerical!Naumore Dandruf Rock Band (in Partnership with CeraVe) - SNL Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela...2025-02-2819 min
Med Creator 101Tools All Creators NeedIn this episode, Dr. Dustin Portela and Mimi Banks reveal the must-have tools for content creation–affordable lighting and microphones, and other resources that will support your content creation. Plus, Dr. Portela shares his personal setup and go-to essentials for creators at any level.Products that Dr. Portela and Mimi discussed in this episode:DJI Osmo Stabilizer for Phone: https://amzn.to/3QEu6ZOANKER External Battery Charger: https://amzn.to/3DdtBTiCar Mount: https://amzn.to/4bkEu2kCar Mount (Portable): https://amzn.to/3EVgNl8DJI Osmo Camera: https://amzn.to...2025-02-2721 min
Med Creator 101How to Come up with Content IdeasContent can be overwhelming. But there are many ways to find ideas, a lot of it is right in front of you. In this episode, Dr. Dustin Portela and Mimi Banks share tips on ways to ideate content, from patient questions, social media comments/trends, to using AI. Do your best to create content that features you and your expertise.Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportelaGimbal...2025-02-2728 min
Med Creator 101Introduction to Med Creator 101Welcome to Med Creator 101! In this first episode, Dr. Dustin Portela shares how he started on social media, partnered with Mimi Banks, and why they wanted to provide healthcare professionals with tips and tools to enhance their social media presence. They are excited to share how to create content, grow a community, attract brands, and more.Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportelaGimbal: https://amzn.to/3QEu6ZOAnker...2025-02-2728 min