Shows
Too Stupid to Live: Romance Reviews $5 and UnderThe Beast with Mindy MarzecIt’s a TALE as old as TIME: Beauty goes for the Beast… AND Gaston! And then Gaston and the Beast go for EACH OTHER! A practical FAIRYTALE of a human being, Mindy Marzec partakes in a different type of theme park… HER SMUT ERA! She joins Becky to discuss THE BEAST by Katee Robert ($4.99).SHOW NOTES:The BeastKatee Robert· Ebook - (https://amzn.to/4jqrGLk) · Audiobook (https://amzn.to/4h9Sm1j) · Paperback (https://www.therippedbodice.com/aff/Beckles212/book/9781951329051)TSTL Episode: Desperate M...
2025-02-191h 17
The Joy of ContentTurn Your Passion Into a PaycheckWhat if you could earn four figures a month working only a few hours a week? That's exactly what Jake Lang did with a website about the pomsky dog breed, and today he's on the show to share how he did it! Jake specializes in growing niche websites, which are websites that focus on a very narrow topic, and he teaches other entrepreneurs to do the same with his business The Entrepreneur Ride Along! I hope you enjoy this niche website case study, from inception to selling the website (and you won't believe how much he sold it for...
2022-03-1639 minThe Joy of ContentHow to Build Your Community on TikTokCurious about building a community on TikTok? Ida has all the answers! Meet Ida from @ToEveryMom, an account that promises to give moms a place to take a break and have a laugh. On this episode of The Joy of Content, Ida is spilling all her marketing secrets, as well as taking us on her journey of growing her account from 0 followers to over 200,000! Learn how Ida started creating TikTok content while she was a single mom and still working her 9-5 job, and the surprising way she first started monetizing her influence. Lots of gems in this one...
2022-03-0234 minThe Joy of Content40. 10 Steps to Perfect Your Instagram ProfileHave you audited your Instagram profile lately? A lot of creators set up their Instagram profiles and then never think about it again. But, I think it's a really smart idea to audit your own profile every few months or so! When I'm doing an Instagram profile audit for a client, there are 10 parts of the profile that I review. On today's episode, I'm sharing these 10 steps so you can audit your own profile! Show notes: https://fairytalesocial.com/podcast/10-steps-perfect-your-instagram-profile/ Key Topics: Learn 10 steps to self audit your Instagram profile. Find out why y...
2022-02-1634 min
The Era of Creation16: Creating, Centralizing & Monetizing a Blog with Mindy MarzecWhat kind of role do blogs play in modern Creator Culture and Influencer Marketing? What better way to find out than to chat with someone who's ran a successful one! In this episode I sit down with Mindy Marzec of This Fairytale Life / Fairytale Social to chat all things blog. - A brief history of blogging- How she got inspired to start- Making the leap from blogger for fun to blogging as a business- Keeping a blog in the era of social platforms- Why web and blog is centric to...
2021-09-1552 minThe Joy of Content38. Is Facebook Still Relevant?Facebook … love it or hate it, it’s still one of the best marketing platforms around. With nearly 3 billion Facebook users, your target audience is certainly hanging out there. That’s why I think – yes, Facebook is still relevant! In this episode, I’ll discuss the differences between Facebook Pages and Groups, why you need both, and some tips for optimizing your platforms. Let’s go! Key Topics: What are the different ways to use Facebook for influencer marketing? Why businesses need a Facebook Page instead of using your Facebook Profile. Learn about the “bumper sticker” method for namin...
2021-04-2825 minThe Joy of Content37. How to Land Repeat Brand PartnershipsFor a blogger, nothing feels better than landing your dream brand deal. BUT, what if you could manage to partner with that brand over and over again? Travel blogger Kristin Addis of Be My Travel Muse has done just that, and is on the podcast today to share all of her secrets! Learn how Kristin uses the tactic of "surprise and delight" to wow her clients, and case studies to show brands exactly how a partnership with her blog could benefit them. This one is a MUST LISTEN for any content creator who wants to work with brands!
2021-04-2828 minThe Joy of Content36. Are We Really Expected to Post to Instagram 23 Times a Week???Instagram is stressing me out. With all of the different features available, how are we supposed to know what to focus on? Oh, and did you see this article that says we should be posted 23 pieces of content on Instagram PER WEEK? Who has the time?? Not me, and I'm guessing you don't, either. So in this episode, I'm breaking down all the different Instagram features and using Instagram's best practices recommendations to give you the ideal posting schedule! Key Topics: How does the Instagram algorithm work? We get a glance at the inner workings. Do...
2021-04-2821 minThe Joy of Content35. Conquering Your InboxYou know that feeling when you finally get to Inbox Zero? What if you could do that every day? If you're thinking this is an impossible task, I don't blame you. Emails feel like the bane of my existence. Sure, we don’t want to miss the important stuff but no one wants to spend half a day sifting through spam and other irrelevant content. However, there are measures you can put in place to make managing your inbox less of a chore. In this episode, Jess Lindgren, administrative professional extraordinaire, shares some tips on how to spend less ti...
2021-04-2833 minThe Joy of Content34. Building Community on ClubhouseHave you heard about Clubhouse? It’s the next big social media platform and a great place to grow your community and convert them into customers. And since Clubhouse is an audio-only platform, it allows you to connect with your audience in a unique way. In this episode, I sit down with Erica Rasha, social media coach for small creators. She has excelled on Clubhouse and is here to share her winning tips with you. Join us as we have an insightful conversation surrounding finding and building a community on Clubhouse. Tune in, and let’s get GROWING!
2021-04-2834 minThe Joy of Content33. Three Reasons to Start a Blog (and Tips for Getting Started)What would you do if your Instagram or YouTube channel just disappeared? Yes, it totally does happen ... and it's obviously devastating if you are ONLY using these platforms for your business. Using social media platforms like Instagram and Facebook to promote your content and make money is easy, but since you don't own those platforms you're putting your business at risk! This is why having your own website is essential, and you don’t even need to have much technical knowledge to start a blog! In this episode, I’m teaching you why a blog is a must-have platform for...
2021-04-2827 minThe Joy of Content32. How to Get Started with Influencer MarketingHow to be an influencer: Take selfie, post on Instagram, wait for money to roll in. Well, not quite. Working in influencer marketing is a lot more nuanced than that. In this episode I'm sharing my advice for getting started as a content creator and influencer. That influence needs to be earned, and it's through hard work and consistency. So if you've ever been interested in what it takes to become an influencer, this episode is for you! Thank you for listening! If you loved this episode of The Joy of...
2021-01-2724 minThe Joy of Content31. What Creators Need to Know About Working with PRThe relationship between content creators and public relations can be a complicated one. That's why I asked my friend and PR pro Vy Spear to come on this show and talk on the topic of influencer marketing from the agency side. Vy has 10 years of public relations experience, working with a wide range of bloggers, vloggers, and influencers. And since she is a blogger herself, she knows how the relationship should work from both sides. Learn the difference between PR agencies and in-house PR departments, how to strengthen your relationship with PR pros, and how PR agencies select influencers...
2021-01-2745 minThe Joy of Content30. What is Clubhouse?What the heck is Clubhouse? This new social media platform, which just received a $1 billion funding valuation, is currently all the rage. In this episode I share all about how to join Clubhouse (it's not as simple as just signing up!), and how you can make Clubhouse part of your influencer marketing strategy. Thank you for listening! If you loved this episode of The Joy of Content, please … Follow on Instagram Join the Facebook Group Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a fr...
2021-01-2734 minThe Joy of Content29. SEO Basics for BloggersThink SEO is too complicated to understand? Think again! This episode's guest is SEO Expert, Casey Markee, and he's sharing the very basics of SEO for bloggers and content creators. SEO - Search Engine Optimization - refers to know high up your website ranks in Google and other search engines for certain keywords or phrases. Obviously we all want to rank #1, but how do we get there? Casey shows us the way! Thank you for listening! If you loved this episode of The Joy of Content, please … Follow on Instagram Join the Fac...
2021-01-2739 minThe Joy of Content28. Repurposing Your Content for ReelsHave you started using Instagram Reels yet? Reels are short form videos you can create right inside the Instagram app, and since Instagram always prioritizes their new features, people are seeing massive engagement and growth by using Reels consistently. One of those people is Natasha Samuel, Instagram Strategist and owner of Shine with Natasha! On this episode, Natasha shares how she created new Reels by repurposing older content and gained approximately 1000 followers a week as a result! Thank you for listening! If you loved this episode of The Joy of Content, please … Follow on In...
2021-01-2733 minThe Joy of Content27. Social Media Trends for 2021As we enter a new year, it's time to look at what's new and trending with social media. From Instagram Reels to Clubhouse to new privacy restrictions, I'm sharing some of the trends and news I think all content creators should be watching. Thank you for listening! If you loved this episode of The Joy of Content, please … Follow on Instagram Join the Facebook Group Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Leave a review for the show! Share this episode wit...
2021-01-2720 minThe Joy of Content26. BONUS - Listener Questions #1Excited to share my first BONUS episode of Influencer Education, answering YOUR questions! This episode will address: How do I create content optimized for multiple platforms? How do I create a content calendar or schedule? How should we treat our followers or fan base? Thank you for your questions and keep them coming! Thank you for listening! If you loved this episode of The Joy of Content, please … Follow on Instagram Join the Facebook Group Sign up for the Fairy Tale Social email newsletter to get upda...
2020-10-0915 minThe Joy of Content25. Instagram Shadowban: Myth or Fact?Instagram engagement got you down? Don't blame the "shadowban" quite yet ... not until you listen to this episode, at least! Every day I hear content creators wondering if they have been shadowbanned by Instagram because they aren't getting the engagement they think they deserve. But, I was skeptical that an Instagram shadowban even exists. So I decided to deep dive into the topic, researching what Instagram and other experts have to say about it, and I'm sharing my findings with you! So is the Instagram shadowban a myth or is it real? Listen to find out!
2020-10-0924 minThe Joy of Content24. Time Management for Content CreatorsIf managing your time and completing all your tasks is a daily struggle, then this episode is for you! Today we are chatting with Charelle Griffith, multi-passionate entrepreneur who manages her day job alongside her blog and podcast. Charelle has some great tips about productivity and scheduling, including one tip that has TOTALLY changed the way I plan my day! Thank you for listening! If you loved this episode of The Joy of Content, please … Follow on Instagram Join the Facebook Group Sign up for the Fairy Tale Social email newsletter to get updates on...
2020-10-0940 minThe Joy of Content23. Hosting an Ethical GiveawayIf you've been in the influencer marketing space for a while, chances are you have heard some guru tell you that the best way to grow your audience is with giveaways. But what most of the gurus don't tell you is that the majority of "giveaways" on social media are actually illegal lotteries. YIPES! In this episode, I go over the different types of giveaways, and share my (not-a-lawyer) advice on how to keep your social media giveaway legal and ethical. Thank you for listening! If you loved this episode of The Joy of Content...
2020-10-0934 minThe Joy of Content22. All About Affiliate MarketingInterested in passive income? Or just starting out and want to work with brands? Affiliate marketing is the way to go! Affiliate marketing can be very lucrative if you pair the right brand with the right audience. In this episode, I will teach you what affiliate marketing is, how to get started, and how to share your links to get the most effective results (aka lots of money)! Thank you for listening! If you loved this episode of The Joy of Content, please … Follow on Instagram Join the Facebook Group Sign up for the Fa...
2020-10-0928 minThe Joy of Content21. Making a Media KitCongrats! You're at a point in your influencer career where you want to start working with brands. Sooooo ... how do you let them know how awesome you are? That's where a media kit comes in! Brand Design Strategist Lisette Harrington is here to share exactly what you need to include in your media kit, tips for showing off your best work, and, most important of all, how to actually create your own media kit. (Hint - there's a hard way and an easy way.) Thank you for listening! If you loved this episode of The...
2020-10-0938 minThe Joy of Content20. How to Create Instagram ReelsHave you tried your hand at creating an Instagram Reel yet? I know, I know ... it's another social media "thing" to learn. But Reels are a LOT of fun once you get to know them! Plus Instagram is heavily favoring Reel videos in their algorithm so now's the time to learn and give your impressions a boost. Get your phones out because in this episode I'll walk you through exactly how to create Instagram Reels, plus give some suggestions on how to come up with content ideas. It's gonna get ... REEL good. REEL good. (Get it?) Thank...
2020-10-0930 minThe Joy of Content19. Evolving Your Content When Everything ChangesTruth time: I'd be so happy if I never had to hear the word "pivot" again! When the pandemic started, every online marketer I follow was in my inbox, telling me I had to PIVOT my business to remain successful during "these uncertain times." But what if I don't WANT to pivot my business ... what if I'm happy in my niche? Jessica from The Healthy Mouse felt this same way, and decided to stay within her niche and evolve her content to match what her followers needed at the moment. I'm so glad Jessica is our guest today, sharing...
2020-08-1036 minThe Joy of Content18. Finding Work/Life Balance During Crazy TimesWork/life balance has always felt like a myth even under the best circumstances, but throw a global pandemic into the mix and ... well ... let's just say everything is a lot more difficult now. For this episode I interviewed three content creators who have a LOT going on and are managing to balance it all. Thank you to Geoffrey from ThemeParkMillennial.com, Kendra from SimplyDarrling.com, and Aysia from MotheringTheMama.com for their contributions to this episode and for the priceless advice. Thank you for listening! If you loved this episode of The Joy of...
2020-08-1042 minThe Joy of Content17. Social Justice on Social Media: Creating Core ValuesWhat's guiding your business? Do you have a list? Creating core values for your brand is a great way to let everyone know what's important to you and what you stand for. In this episode I'll why core values are important, especially if you're interested in speaking out on social justice issues, examples of brand core values, and how you can write your own. I'm also sharing the new core values I just created for my business! Thank you for listening! If you loved this episode of The Joy of Content, please … Follow on In...
2020-07-1123 minThe Joy of Content16. Social Justice on Social Media: Do's and Don'tsNew to speaking up about social justice issues? Me, too. And, let's just say I'm getting a lot of on-the-job training. In this episode I'm sharing a few things to keep in mind when speaking your mind on social media. Thank you for listening! If you loved this episode of The Joy of Content, please … Follow on Instagram Join the Facebook Group Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Leave a review for the show! Share this episode with a friend!
2020-07-1135 minThe Joy of Content15. Social Justice on Social Media: Should You Speak Out?We are living through history. Should you add your voice? This episode reflects on my own personal thought evolution regarding using social media for social justice during the 2020 Black Lives Matter movement, and where my business will go from here. Thank you for listening! If you loved this episode of The Joy of Content, please … Follow on Instagram Join the Facebook Group Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Leave a review for the show! Share this episode with a fr...
2020-06-1031 minThe Joy of Content14. 5 Stages of Influencer Marketing During a PandemicWhat will online marketing look like as we move through the COVID-19 crisis? Content creators can take a cue from past pandemics and the 5 stages society tends to move through as they adjust to a new normal. This episode discusses each of the 5 stages of pandemic culture and what online creators need to know to continue to serve their audience as the world around us is in flux. Thank you for listening! If you loved this episode of The Joy of Content, please … Follow on Instagram Join the Facebook Group Sign up for...
2020-05-2925 minThe Joy of Content13. Content Creation During COVID-19We are in a time period of massive change, and the content we create should reflect that. The key to weathering this crisis? Listening to our audience and providing for their changing needs. In this episode we will discuss how content creators can temporarily adjust their strategy to continue to serve their followers and keep their businesses afloat. Thank you for listening! If you loved this episode of The Joy of Content, please … Follow on Instagram Join the Facebook Group Sign up for the Fairy Tale Social email newsletter to get updates on f...
2020-05-2933 minThe Joy of Content12. Phone Photography TipsPhotography is so important in the blogging and social media game these days, especially for Instagram. My guest this episode is wedding and lifestyle photographer, Katie Pritchard, who shares her top tips for taking photos with your phone. We also share our favorite apps for editing! Thank you for listening! If you loved this episode of The Joy of Content, please … Follow on Instagram Join the Facebook Group Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Leave a review for the show! Sha...
2020-01-1030 minThe Joy of Content11. My 10 Minute Pinterest StrategyIs your Pinterest on auto pilot? Are you seeing some traffic trickle in but feel you could be getting more? Pinterest has become a powerful visual search engine and all bloggers and small business owners should be taking advantage. But I know your time is tight, which is why I developed this 10 minute Pinterest strategy. Yep, if you have 10 minutes a day, you can nurture and grow your Pinterest presence. Ready to jump in? Let's start pinning! FYI - if you can listen to this episode while looking at your Pinterest account on desktop, that will help...
2020-01-1023 minThe Joy of Content10. All About Brand CollaborationsBrand collaborations are one of the main ways content creators earn money. But working with brands can be ... intimidating. How do you know when to start? How do you know if your stats are good enough? How do you know if something will resonate with your audience? And, most importantly, how the heck do you determine what to charge? In this episode, Mindy covers all this and more, including providing a sample pitch email and tips on how to calculate your sponsored post rate. If you've ever wondered how you can start using your influence to work with brands...
2020-01-1049 minThe Joy of Content9. Mental Health and Social MediaDid you know nearly 50% of entrepreneurs report they struggle with at least one mental illness? The entrepreneur mental health struggle is real. And I'm willing to bet those of us who are tied to social media all day feel the strain a little more. Social media can cause feelings of jealousy, comparison, and envy, which can lead to some serious depression and anxiety, especially if you're already prone to it (like me)! I'm so glad my friend and fellow mental health awareness advocate Chelsea Watson from Styled By Magic agreed to come on the podcast and share a bit...
2020-01-1041 minThe Joy of Content8. Instagram Trends for 2020Instagram is a sneaky lil' devil ... every time you think you've got it figured out, it changes things up on you! Going into a new year, I'm taking a look at all the ways to make Instagram work for you, instead of working too hard trying to beat the system. So grab a notebook and cup of coffee (or something stronger) and take notes on these Instagram strategies as we go into 2020 and beyond! Thank you for listening! If you loved this episode of The Joy of Content, please … Follow on Instagram Join the Fa...
2020-01-1025 minThe Joy of Content7. Disclosure Chat with the FTCStraight from the source! In this episode, I interview Michael, a lawyer with the Federal Trade Commission, who clarifies when and how influencers should disclose their material connections with brands. This is a MUST LISTEN episode, especially if you're new to the world of influencer marketing. Thank you for listening! If you loved this episode of The Joy of Content, please … Follow on Instagram Join the Facebook Group Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Leave a review for the show! Sha...
2020-01-1049 min
Offbeat GradInfluencer Growth Strategies with Mindy MarzecToday, I'm chatting with social media guru Mindy Marzec of Joy Social about legitimate ways to grow on Instagram. If you're tired of not seeing results, it turns out there's no "quick fix" to grow your account. That being said, Mindy has some actionable steps to take to build your account for your blog or business.CONNECT WITH MINDYSocial Media ToolkitThisFairytaleLife BlogJoy SocialInfluencer Education PodcastMindy's InstagramCONNECT WITH THE SHOWOffbeat Grad BlogSamanthabilityInstagramTwitterGot a question? Send me an email at hello@offbeatgrad.com!
2019-08-0834 minThe Joy of ContentGrowing an Authentic AudienceDo you know what it takes to build an audience? Passion, knowledge, and consistency. Today's guest, Serena Lyn of Living By Disney, has all of this in spades. Her audience loves her because she shares breaking news and travel tips in a relatable way. She also is a rockstar at email marketing and shares some of her tips for growing her list! Thank you for listening! If you loved this episode of The Joy of Content, please … Follow on Instagram Join the Facebook Group Sign up for the Fairy Tale Social email newsletter to get...
2019-07-2334 minThe Joy of ContentDiversity and Representation in BloggingDiversity in blogging - or lack of diversity, in blogging, is a heavy topic and one I fully admit I'm not the expert to speak on. My guest today is Jenielle of Little Gray Thread, who is a champion for diversity and representation in our industry. In this episode, we talk about why we think there is a lack of diversity in blogging in the first place, and the one simple thing everyone can do help move our industry towards equality. Thank you for listening! If you loved this episode of The Joy of Content...
2019-07-2329 minThe Joy of Content4. Social Media is Not Enough#InstagramDown! #FacebookDown! These are becoming common phrases among business owners who rely on social media to get their content seen. But guess what ... we don't have control over these platforms! At all! Which is why it's important to have your own website & email list. In this episode I'm sharing my own blogging journey and why I think it's really important to have a self-hosted website. Thank you for listening! If you loved this episode of The Joy of Content, please … Follow on Instagram Join the Facebook Group Sign up for the Fairy Tale Social em...
2019-07-2313 minThe Joy of Content3. Instagram Strategies: What Works and What Doesn'tRaise your hand if you feel personally victimized by the Instagram algorithm. Wow, that's a lot of you!! Instagram is a crowded market and everyone is trying to be seen, even resorting to shady practices. In this episode we are discussing why giveaways, comment groups, and begging for likes will NOT benefit you in the long run. And ways to actually get your content seen by your ideal client. Thank you for listening! If you loved this episode of The Joy of Content, please … Follow on Instagram Join the Facebook Group Sign up for th...
2019-07-2323 minThe Joy of Content2. Disclosure Rules for InfluencersWhat is disclosure and why is it necessary? When and what needs to be disclosed? Why are the guidelines SO confusing? We are getting into ALL of if ... the basics of disclosure for influencers, bloggers, and content creators, what the FTC says about it, and even some real life examples. Thank you for listening! If you loved this episode of The Joy of Content, please … Follow on Instagram Join the Facebook Group Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Leav...
2019-07-2331 minThe Joy of Content1. Influencer is Not a Job TitleInfluencer marketing has become a multi-million dollar industry. Free clothes, free vacations, adoring fans ... who WOULDN'T want to be an influencer? But, just like any other job, it takes hard work, practice, and passion to become successful. Join me as I discuss what it REALLY takes to become an influencer, and why being an influencer on its own is not a job! Thank you for listening! If you loved this episode of The Joy of Content, please … Follow on Instagram Join the Facebook Group Sign up for the Fairy Tale Social email new...
2019-07-2318 min
The Joy of ContentThe Joy of Content: TrailerHello, and thank you for choosing The Joy of Content podcast. I’m your host, Mindy Marzec. My goal for The Joy of Content podcast is to bring the joy back into creating online content, whether you’re a blogger, small business owner, or social media content creator. In this podcast, we’ll cover topics ranging from social media tips, ethical influencer marketing strategies, blogging best practices, and everything in-between. And while I absolutely love influencer marketing, I know all about the mental health challenges that come with putting yourself online. That’s why I’ll always...
2019-07-2101 min
Rock Your Wedding Biz54: Why Styling and Design Matter for Your EventsWedding pros, how much do you know about design? How about the proper way to set a table? Or, maybe you're wondering why this matters? Good design is part form, part function, and absolutely can be learned ... or refined. We are joined today by Robin Baab Olascoaga of Ro & Co. Events, who breaks down the elements of design, how to shepherd your clients along their design journey, and how to refine your own design eye - whether you're a planner, photographer, florist, or any other wedding pro. Let's get visual, intentional, and dive into this week's awesome episode...
2019-05-0832 min
Rock Your Wedding Biz53: How to Intentionally Submit to BlogsPhotographers, listen up! This one is for you! (um, and also planners and anyone who wants to be published ... so ... everyone.) Today we welcome our special guest, Creative Consultant Sarah Love, formerly of The Knot, to teach us all about submitting your real weddings to blogs. We all know that getting featured is essential to a successful and profitable wedding business, but there is a lot of mystery surrounding the selection process. Sarah breaks it down for us into actionable steps and takes us behind the curtain to the decision making process at one of the industry's most influential...
2019-05-0131 min
Rock Your Wedding Biz52: Book Club - 'The Big Leap'Rockstars, this is our very FIRST Book Club episode! We chose this self-help/business book because it tackles so many entrepreneurial "issues." We dive into the Zone of Genius vs. Zone of Excellence - and what it means for your business. And we deep dive into the Upper Limit Problem too. Have you ever been unable to enjoy your own successes? Well, friend, you may have an Upper Limit Problem. Let's talk about it! So, listen in and let us know how YOU liked this book selection! And ... if you didn't read the book, that's okay too. There are...
2019-04-2443 min
Rock Your Wedding Biz51: Managing a Facebook Group for Your BusinessHave you ever considered running a Facebook group for your business? Mindy breaks it all down for you today: why it is a great idea, who you can serve and how it can benefit your business, and how running a group can position you (or train you!) to step out as a leader in your online community. Let's be real: Everyone is on Facebook - and that's not changing anytime soon - so why not capitalize on the mindless scrolling you do every day? Let's get to it, Rockstars! Read this episode's show notes at: http...
2019-04-1731 min
Rock Your Wedding Biz50: Luxury Weddings Vs Premium WeddingsHave you ever thought to yourself "It would be so nice to only do 10 weddings a year ... as long as they are luxury weddings?" Well, today we are talking about the differences between the Luxury market, the Ultra-Luxury Market and the Premium Market. What does it all mean? Who should you be marketing to? What audience should you be serving? We break it down for you to the nitty-gritty. You may leave this episode with a new outlook on your ideal client! Listen in, Rockstars!
2019-04-1033 min
Rock Your Wedding Biz49: Do NOT Price Shop Your CompetitionRaise your hand if you've ever been told the best way to set your price is to find out what others in your market are charging. Yeah, it used to be the way people did business. But honestly? It's an outdated and old fashioned way to set your prices. More importantly, it's completely inaccurate. We break down what you should do instead, and set you up for financial success! Also, listen to the end because we have a cool announcement - we are starting a Book Club, and we picked our first book. Listen in to get all the...
2019-04-0337 min
Rock Your Wedding Biz48: How to Do a Brand RefreshWe're sure that by now, you've peeped The Knot's new logo and branding. And we're pretty sure you have feelings about it. We know we do! On this week's episode, we talk about how to do a Brand Refresh - which is JUST what The Knot just did. A slight tweak to your logo, colors, tag line, or even just changing up the font can make a huge difference in your biz. We dive in deep and give you actionable steps to give your brand a mini-makeover! Listen in and buy a new lipstick for your brand!
2019-03-2729 min
Rock Your Wedding Biz47: Working with Gen ZJust when you were getting used to Millennials ... here comes Gen Z! Gen Z will be the next generation to get married, and they are SO different than Millennials. They are digital natives, hard workers, video bingers, and they crave authenticity and philanthropy. Listen in and learn how you can position your business to appeal to this up and coming group of potential clients. Marketing to Gen Z is a whole new game! Trust us, this episode is a Do Not Miss!
2019-03-2034 min
Rock Your Wedding Biz46: Understanding Taxes for Your BusinessToday we're talking about taxes. Go put yourself a glass of wine! Or grab a cupcake or something. If you have tax questions, we have answers! Our special guest, Braden Drake, LOVES talking about taxes, and we love Braden, so let's get to it.
2019-03-1332 min
Rock Your Wedding Biz45: Creating an Overwhelm-Smashing Marketing PlanThe old adage "If you build it they will come" is only true for that baseball movie. With your wedding biz, you have to build it, run it, and then learn how to shine a spotlight on it ... yourself. If you're currently winging your marketing plan (or if you don't have one at all, no shame!) THIS is the episode for you! Heidi Thompson is our very special guest, and she breaks this ish down for you into 5 easy steps. Get ready, Rockstars, because after you put Heidi's tips into action, you are going to have so many leads...
2019-03-0638 min
Rock Your Wedding Biz44: Using Stock Photos for Your BusinessWe all know we should be creating content pretty much 24/7. But what do you do when you don't have enough photos to show off your skills? This week we chat with Serena Waller, owner of Pops of Pretty, a new stock photo service specifically for wedding pros! Have you ever used stock photos before? Not sure how to start? Serena gives us her best tips and tricks on how to use stock photos to organically express you and your brand, and you guys, this is GOLD. Listen now!
2019-02-2732 min
Rock Your Wedding Biz43: How to Rock Your Instagram StoriesBe honest: How much time today did you spend looking at other people's Instagram Stories?? Yeah, we feel you. But IG Stories aren't just for your viewing pleasure - they are also a goldmine for content creation. If you've been shy on IG Stories, NOW is the time to get in the game! Mindy breaks it all down for you - from just the basics to more advanced techniques, including what to post, how to find your analytics, and best tips and tricks. In fact, when you tune in to today's episode, take a screenshot, post it to...
2019-02-2033 min
Rock Your Wedding Biz42: How to Handle a Canceled WeddingHappy Valentine's Day, lovers! Or should we say ... anti-Valentine's Day? On this episode we are covering a topic that doesn't get a lot of love: What to do when a client wants (or needs) to postpone or cancel their wedding. There are a variety of reasons why a client might need to cancel their event, and none of them are good. How you handle a canceled event depends mainly on the circumstances, and what your contract states. So grab some chocolates and champagne and settle in for some tough but necessary wedding biz education.
2019-02-1329 min
Rock Your Wedding Biz41: How to Safeguard Your Biz for the UnexpectedHave you ever stopped to think about what would happen if you were suddenly unable to work? It's a scary thought, right? Well, it's what happened to this weeks guest, wedding planner Margaux Fraise, and she's here to tell us how she not only survived but thrived - and overcame her emergency situation. With a little forethought and preparation, you can safeguard your biz against the unexpected as well. Find out how, right now!
2019-02-0636 min
Rock Your Wedding Biz40: Working On The GoRaise your hand if you walk away from your laptop only to pick up your phone and continue working. Yeah, us too. Since we now carry pocket computers around with us all day, this week we are talking about our fave apps for working on the go. Because you know you're going to be working, so you may as well maximize your awesomeness. From emails to photo editing to responding to client reviews, we've got an app for you! Let's go Rockstars!
2019-01-3028 min
Rock Your Wedding Biz39: All About InquiriesWedding Pros: It's that time of year again! Get ready, because it's officially Inquiry Season! What? That's not what you call it? Listen in as we deep dive into all things Inquiry: response times, canned emails, messaging, knowing your calendar, emails vs. phone calls, and even the psychology of the sales process. Whew! There's a lot to cover, and we dig through it all! Let's go, Rockstars!
2019-01-2338 min
Rock Your Wedding Biz38: 6 Top Hacks for Successful Creative Business OwnersWe are keeping our January resolutions to you going strong with this weeks episode! This week, we talk about the top hacks of Creative Business Owners. If you are overwhelmed and wondering which part of your biz needs to be Marie Kondo-ed, we've got your back. Just start here. Just do these six things, and you'll be starting the year off like the rockstar you know you are. Let's get to it!
2019-01-1637 min
Rock Your Wedding Biz37: Productivity Tips for Wedding ProsDo you wish you could be more productive? Our modern life makes it so easy to be a victim of "shiny object syndrome". Also, mindlessly scrolling on IG or Facebook isn't helping us live our best lives either. We want you to work smarter, not harder, and part of that is mastering your personal productivity. This week, we bring you tips to increase your productivity and talk about productivity resolutions we are making for 2019. Listen in, and become more productive in just 39 minutes!
2019-01-0940 min
Rock Your Wedding Biz36: Tips for Keeping Your Emails on BrandYou may have never considered this, but every single email you send out into the world IS your branding. Are you surprised? Your clients and other professionals in your life will interact with your emails far more than will interact with your website or social media. So, how are you making your impression via email? Are you "giving good email"? Listen in for tips, tricks and best practices for stellar emailing! Also, find out which fonts Mindy and Renee really hate. Happy New Year, rockstars!
2019-01-0232 min
Rock Your Wedding Biz35: End of Year ReviewIn this final episode of 2018, Mindy and Renee look back at their first 30-something episodes and highlight the topics that resonated the most with you, our audience. No surprise that Pricing was our most liked topic, with 2 pricing episodes in the top 5 of the year! Who doesn't love talking about money, right? Our Top 5 rounds out with Wedding Management, Pinterest, Instagram, and Vendor Referrals - further proving that you guys are the smartest and savviest audience in podcast-land. Tune in as we recap the year, plan for next year, and announce two fun new ways to connect with us...
2018-12-2622 min
Rock Your Wedding Biz34: How to Stop Negotiating Your PriceOn today's episode, we chat about all things sales with special guest Maria Bayer. We tackle confidence, mindset, how to sell without being "salesy" and what to do when a potential client asks for a dreaded discount. Maria shares actionable strategy and amazing tips to help you up-level your business and become oh-so-profitable in the process. "Change your mindset, change your life!"
2018-12-1934 min
Rock Your Wedding Biz33: 5 Social Media Trends for 2019This week, Mindy leads a fascinating discussion all about Social Media Trends for 2019. What's in store for us next year? Augmented reality, more authenticity, ChatBots, Alexa, and MORE! As you know, we love social media, so we are here for it all! Listen in as Renee shares her encounter with a chatbot, Mindy discusses her boyfriend Lin Manuel-Miranda, and we share our social media goals for 2019. Also, hear more about Mindy's yearly online course, Step Up your Social Media, and visit our website to get a special discount code specifically for our listeners! Let's dig in!
2018-12-1240 min
Rock Your Wedding Biz32: Paper Planners We LoveAre you obsessed with paper planners like Mindy & Renee are? Or have you always wanted to try a paper planner, but didn't know where to start? Either way, we've got you covered. Over the years, we've invested time, money, and online shopping into finding the perfect planner, and today, we bring this heavy research to you! We are recommending our fave planners and giving you the pros & cons of some popular brands too. Get out your good pens (don't lie, you know you have a favorite pen) and let's get to planning ... old school paper...
2018-12-0536 min
Rock Your Wedding Biz31: Styled Shoot Success TipsStyled Shoots. If you are a Wedding Pro, we know you have an opinion on them. Whether you love them, hate them, or fear them, we've got you, boo! Styled Shoots are a necessary part of any Wedding Pros promotion and marketing budget, but you don't have to go it alone. We have best practices, tools, tips, and tricks to make your styled shoot efforts as successful as possible. We get down to the nitty-gritty and chat about budgeting, positioning, vendor relationships, and of course, design. Get ready rockstars, this is one you don't want to miss!
2018-11-2830 min
Rock Your Wedding Biz30: Gratitude and Gift Giving'Tis the season for gift giving, and we have lots of ideas for you! In this episode, we are sharing some unique and easy gift options for your clients and vendor pals. Gifting doesn't have to be stressful or expensive. Sometimes the simplest gesture will go a long way. The most important part of gifting is showing gratitude, not just this time of year, but all year long!
2018-11-2120 min
Rock Your Wedding Biz29: End of Year Review and Goal Setting for the New YearDo you struggle with goal setting, or keeping New Year's resolutions? We can help you with that! Molly Mahar is this week's guest, sharing her best tips for figuring out where you want to go and how to get there.
2018-11-1434 min
Rock Your Wedding Biz28: The Death of Day-of CoordinationRenee and Mindy dive back into a topic that is near and dear to Renee's heart: The Death of Day-of Coordination. This one is for our Wedding Planners! We talk about why DOC and MOC terminology is so damaging to your sales process, and what you can do to turn that around. Renee gives tips and tricks on how to position yourself as an Expert in your market, and how you can use Wedding Management to express your unique service offerings.
2018-11-0730 min
Rock Your Wedding Biz27: How to Deal with Scary ClientsWe are tackling a spooky topic for this week's episode: Managing scary clients. Sometimes you can't avoid being in a situation with a difficult client so we're chatting all about it, including how to break up with a client if absolutely necessary.
2018-10-3130 min
Rock Your Wedding Biz26: Why You Need to Collect Emails for Your BusinessHere's what we know for sure: 1. Chocolate cures everything 2. Disneyland is the happiest place on Earth. 3. If you're not building an email list, you're missing out on a major opportunity to uplevel your biz. If Instagram disappeared tomorrow, how would you contact your fans? Uh huh. Exactly. Email list building is SO important for wedding pros, and Cristina Barragan walks us through her simple and, dare we say, easy process for building her list. Best of all, she does it without every using the dreaded word "newsletter"! This is a must-listen episode for everyone, at any...
2018-10-2434 min
Rock Your Wedding Biz25: What to do During the Slow SeasonEven though we may FEEL busy all the time, the wedding industry does go through a slow season every year. For most people, it's between November and February, which is why we are recording this episode in October. We want to get you prepped and ready to make the most of your slow season! Whether it's checking your systems or creating content for social media, the slow season is the perfect time to give your business a little reset.
2018-10-1629 min
Rock Your Wedding Biz24: Using Facebook Pages to Attract Your Ideal ClientWe know Facebook is a tricky platform. But guess what? Pretty much everyone is there, so your business should be there too. In this episode we welcome Facebook guru Rachel Miller who has cracked the code of Facebook Page success. She's sharing a few of her secrets here today, including a few free resources you can use to jump start your Facebook Page back to life.
2018-10-1035 min
Rock Your Wedding Biz23: How to Make the Most of an Industry ConferenceWhen was the last time you attended an educational conference for your biz? Not only is continuing education important for any industry professional, but conferences are a great place to network with your peers and engage in new collaborations. In this episode, Renee and Mindy provide their best tips for preparing for conferences, what to do while you're there, and how to make the most of all that new information AFTER the conference is over. Plus - we're sharing how you can see Renee speak at Wedding MBA in November 2018 and where you can meet up with us!
2018-10-0337 min
Rock Your Wedding BizBONUS: The Knot and Wedding Wire MergerIn this special bonus episode, Renee and Mindy discuss the merger between The Knot and Wedding Wire and what this might mean for wedding pros who advertise with one or both companies.
2018-09-2723 min
Rock Your Wedding Biz22: How to Have a Planned and Pretty Instagram FeedWe talk a lot about the importance of Instagram for wedding pros, so today we are getting down to the nitty gritty - HOW to actually plan your feed and make it pretty! Tips and tricks, methods we swear by, and lots and lots of app recommendation. Whether you love Instagram or post to it kicking and screaming, this episode will get you motivated to uplevel your IG game!
2018-09-2634 min
Rock Your Wedding Biz21: 5 Simple Things You Should Never Do on InstagramInstagram - our friend and our foe. Kidding! But it does seem that way sometimes, yes? It's an essential platform for wedding pros, so you're committed to it. But are you sure you're doing it "right"? In this episode, we call out 5 mistakes we keep seeing wedding pros make on Instagram - and we tell you how to fix 'em! Are you curious to see if you've committed any of these 5 deadly Instagram sins? Let's go, wedding rockstars!
2018-09-1934 min
Rock Your Wedding Biz20: Pricing Pitfalls to AvoidOn this weeks episode, we sit down for an honest and actionable chat with Kristin Kaplan, Business Strategist. Kristin walks us through her process for how to set your pricing in a way that sustains your business, your life, and your sanity. We talk about the dreaded undercutting, newbie vendors, and why you need to make a business plan...even if you've been in business a while. This episode is chock full of education and empowerment. Let's dig in!
2018-09-1234 min
Rock Your Wedding Biz19: Coaching vs Mentoring vs MastermindsFeel like you need a little guidance in your business but are confused by the options? We're breaking it down for you! In this episode, Mindy and Renee discuss the difference between a business coach, a mentor, and a mastermind group. Our goal is to help you figure out which one is right for you at any stage of your business. Let's rock!
2018-09-0533 min
Rock Your Wedding Biz18: All About Your "About Me" PageToday's episode is All About YOU, Rockstar! Well, it's about your About website page, and that's just as good. We walk you through the do's and don'ts of creating an About You page that helps your potential clients know, like, and trust you. And when they know, like, and trust you ... they buy from you. Boom. Let's get to it!
2018-08-2934 min
Rock Your Wedding Biz17: Using Pinterest to Boost Your BusinessRockstars, tell the truth...are you still pinning recipes you may never make or home decor ideas to Pinterest, but nothing else? Did you know that Pinterest is a VERY powerful search engine that can push your biz to the 1st page of Google? Jessica Carrillo of Art and Soul Events is our guest today, and we are talking All Things Pinterest - specifically, Using Pinterest to Boost Your Biz! Let's get to it!
2018-08-2230 min
Rock Your Wedding Biz16: From Scary to Sexy: Basic SEO Tips for Biz OwnersIs SEO something that feels like a mystery to you? Are you just ignoring it, hoping it goes away? SEO isn't scary, we promise. In fact, we are making SEO sexy in this episode! Well, as sexy as Search Engine Optimization can get. Join us for beginning tips and encouragement to get your SEO game off the ground!
2018-08-1537 min
Rock Your Wedding Biz15: How to Say NoOk, honesty time. Have you ever said yes to something that should have been a no? Do you have a hard time saying no in general? If so, you're not alone! Today we are talking about goal setting, boundaries, how to embrace your enthusaistic yesses and say NO to The Easy No's. We have the tools to support you in making the right choices for you and your business.
2018-08-0835 min
Rock Your Wedding Biz14: Entrepreneur, You Need a Vacay! How to Take Time off without Tanking Your BizWhen was the last time you took a vacation? If you can't remember, then you need to listen to this episode of ROCK YOUR WEDDING BIZ immediately. And book yourself a cruise!
2018-08-0133 min
Rock Your Wedding Biz13: 5 Secrets of Social Media SuccessIf you're frustrated with the results (or lack of results) you're getting on your social media accounts - fear not! Renee and Mindy are sharing 5 action items to light your social media engagement on fire!
2018-07-2534 min
Rock Your Wedding Biz12: Why Words Matter - The Power of Language in Your Creative BizHow closely do you pay attention to the words you are using? And not just your spoken words, but email, too. In this episode Renee and Mindy will teach you how to identify limiting language and, more importantly, how to stop it!
2018-07-1832 min
Rock Your Wedding Biz11: Creatives on the Move: How to Relocate your BizLife happens, and sometimes you need to pack up and move ... which means you ALSO need to pack up and move your business! It sounds nearly impossible, but our special guest Casey Brodley of Casey Brodley, Documentary Photo+Video is here to share how she successfully moved her photography and videography business from Los Angeles to Detroit without skipping a beat.
2018-07-1134 min
Rock Your Wedding Biz10: Getting Started with Passive IncomeCurious about passive income but not sure how to go about it? Think passive income is only for full-time bloggers and online marketers? Think again! Any business owner can start earning passive income! In this episode, Renee and Mindy give a few examples of how wedding pros can start earning passive income, and how to come up with that amazing product that only YOU can create!
2018-07-0433 min
Rock Your Wedding Biz9: Utilizing Facebook Groups to Grow Your BusinessIf you're not using Facebook Groups for your business, you're missing out on an important networking tool! In this episode, Renee and Mindy go over some basic Facebook Group etiquette and our favorite Groups for business owners.
2018-06-2735 min
Rock Your Wedding Biz8: Advice for Non-Wedding Day VendorsFor this episode, Renee and Mindy welcome our podcast's first guest! Courtney Lipthay of Cecile's Paper Co joins us to talk about the struggles of the "non-wedding" day vendor; aka the people who work in the wedding industry but are not present on the wedding day. Courtney also shares her rock star idea that helps keep her connected to the wedding's other vendors and her client, even after her main work is done.
2018-06-2030 min
Rock Your Wedding Biz7: Entrepreneurship and Mental HealthIn this episode, Renee and Mindy discuss a topic that needs to be discussed out in the open more - the subject of mental health. It is estimated 1 in 3 entrepreneurs will experience depression at some point in their lives. We explore why entrepreneurs may be more susceptible to mental health concerns, and share our separate experiences with depression and anxiety.
2018-06-1341 min
Rock Your Wedding Biz6: How to Get More Industry Referrals from your PeersIn today's episode we talk about how over 90% of Renee's client referrals are from her industry peers. We also share some networking tips and ways to make sure you're the most beloved professional in your circle!
2018-06-0636 min
Rock Your Wedding Biz5: How to Do a Brand AuditToday Renee and Mindy share their best tips for evaluating your business's brand, how to do a "brand refresh," and how to keep your branding consistent.
2018-05-3029 min
Rock Your Wedding Biz4: PricingIn this episode we tackle one of the most confusing and secretive topics in the wedding industry: pricing! We discuss how should you price yourself when you're new, why undercutting your competition is horrible, and why you should raise your prices.
2018-05-2340 min
Rock Your Wedding Biz3: Is Blogging Dead?Today's episode is all about blogging for your business. We discuss if the wedding blogging industry is dead or does it simply need to evolve? We also talk about the importance of maintaining your own blog on your business website.
2018-05-1531 min
Rock Your Wedding Biz2: Wedding ManagementIn today's episode we will be covering the myth of day-of coordination, and why the industry should be calling it "wedding management."
2018-05-1428 min
Rock Your Wedding Biz1: Introductions | What to ExpectWelcome to our first episode! Here you'll be introduced to Renee and Mindy, and we will discuss what you can expect on future episodes of Rock Your Wedding Biz!
2018-05-1029 min