Shows
Marketing SweatsMarketing Industrial Brands with Misty DykemaMisty Dykema becomes a guest on her own show—interviewed by her 9-year-old daughter, Myah. She shares stories of her work solving challenges for industrial brands and what she’s learned about leadership as a woman working with male dominated industries.
2023-03-2718 min
The One Away ShowMisty Dykema: One Lesson Away From ProgressMisty Dykema is Co-Owner and Principal of Simantel, an award-winning industrial consumer marketing firm, where she’s led teams for 18 years with a single creed: Really good marketing requires really brave leadership. Misty is a leader in business development at Simantel, overseeing and facilitating executive alignment workshops and Simantel’s content and brand positioning. Misty is also a Board Member for The Advertising and Marketing Independent Network; a leader in Bradley University’s Alumni Alliance for the Theresa Falcon Executive MBA program; and a Board Member of Central Illinois’ American Red Cross Chapter, serving the Diversity and Inclusion Committee. Misty also hos...2022-07-201h 01
Lead Balloon - Public Relations, Marketing and Strategic Communications StoriesThe Emotional Unsubscribe, and other Marketing Automation Pitfalls to Avoid, with Misty Dykema and Abby Bell from SimantelWith great marketing tools comes great responsibility--and marketing automation, email marketing and customer relationship management are no exception.Use them correctly, and you can tap into the efficiencies inherent in automation, with a demonstrable return on investment. Use them incorrectly, and you can crater your customer relationships with the touch of a button.Misty Dykema and Abby Bell from Simantel Group have watched these dramas play out, over and over, as they try to coach different businesses through the marketing automation learning curve. They've seen the worst-case scenarios, and often been called in to clean...2020-08-0549 min