Shows
Marketing SweatsA New Chapter for Bradley University with President James ShadidBradley University’s 13th president, James Shadid, sits down with Misty to talk leadership and his vision for the future of the university — one rooted in collaboration, community and purpose.
2025-07-2136 min
Marketing SweatsA Look at Simantel's First Market Research Report with Jason BrownIn this episode of Marketing Sweats, Misty chats with Jason Brown, insights director at Simantel, about our latest research report: Problem-solving Through Partnerships. Spoiler: Strong, long-term partnerships matter more than flashy campaigns.
2025-04-0736 min
Marketing SweatsMarketing Law: How We Cover Our Legal Bases with Joe RosenbaumIn this episode of Marketing Sweats, Simantel owners Misty and Tim sit down with advertising lawyer Joe Rosenbaum as he reveals his approach to marketing law and how he continues to avoid litigation with all his clients.
2024-11-0445 min
Marketing SweatsYour One-Way Ticket to a Client’s Shortlist and Agency Growth with Lisa ColantuonoJoin Misty to analyze agency growth and new-client relationships from an outside perspective with agency search consultant and AAR Partners President, Lisa Colantuono.
2024-10-2835 min
Marketing SweatsThe Beautiful, Ugly Truth of Influencer Marketing with Maggie Gehlsen-BurnettSit with Misty over a glass of wine as she discusses influencer marketing with recovering pageant girl and new-age influencer, Maggie Gehlsen-Burnett.
2024-10-021h 01
Marketing SweatsBuilding Leaders through Athletics with Dr. Chris ReynoldsDr. Chris Reynolds, Vice President for Intercollegiate Athletics at Bradley University, learned early on how athletics can change the lives of students by providing structure, teaching lessons and establishing connections to lifelong mentors.
2023-09-2854 min
Marketing SweatsLeadership on the Railroad with Valerie DuqueValerie Duque joined BNSF Railway as an engineer right out of college. Today, she brings a diverse skillset to her role as Director of Marketing – Consumer Products at BNSF, where she strives to lead with self-awareness and positivity.
2023-05-3049 min
Marketing SweatsA Passion for Engineering and Architecture with Karen JensenKaren Jensen, President & CEO of Farnsworth Group has spent nearly 40 years honing her engineering and business skills. She’s learned from experience that focusing on employees leads to better client satisfaction – and that’s a win-win for everyone.
2023-05-0834 min
Marketing SweatsChallenging Gender Biases with Rakshan SyedRakshan Syed, Director of Digital Integration Services at a fortune 100 manufacturer of heavy equipment and author of the book Embolden Women: Unapologetically Me, fearlessly challenges gender biases and leads with optimism and positivity, always.
2023-05-0146 min
Marketing SweatsDEI and Renewable Energy with Keally DeWittKeally DeWitt, VP of Marketing and Public Policy at GAF Energy has been an environmentalist and feminist since she was a little girl. Today, she cultivates a DEI-centered organization through servant leadership and celebrating diverse perspectives.
2023-04-0941 min
Marketing SweatsLeading in Agriculture with Aryn DrawdyAryn Drawdy, Corporate Communications Director at AGCO, knows the heavy industry. She started her career in construction, embraced being a woman in a male-dominated field, and seamlessly transitioned to her leadership role in agriculture.
2023-04-0939 min
Marketing SweatsLife in Engineering and Construction with Women from KiewitWomen from Kiewit, one of North America’s largest engineering and construction organizations, talk about life in the industry and strengths they’ve developed working in a male-dominated industry.
2023-04-0955 min
Marketing SweatsFrom Civil Engineer to VP with Lauren ParkerLauren Parker, VP of Operations at Civil & Environmental Consultants, Inc. (CEC) learned early on how to hold her own and show her value as a woman in the male-dominated civil engineering field. Today, she brings a natural confidence to the way she leads.
2023-03-2743 min
Marketing SweatsDiversity in the Construction Industry with Leanne SkuseLeanne Skuse, President of River City Construction, loves the energy of a job site. At the start of her career, she was one of the only females in Central Illinois in her industry. Today, she builds teams diverse in both gender and the way they think.
2023-03-2745 min
Marketing SweatsWorkforce Innovation with Amy VolzWorkforce innovation is a true calling for Amy Volz of Trane Technologies. It allows her to combine her passion for marketing and brand strategy with her love for helping to unlock the potential of women and create opportunity for all.
2023-03-2756 min
Marketing SweatsMarketing Industrial Brands with Misty DykemaMisty Dykema becomes a guest on her own show—interviewed by her 9-year-old daughter, Myah. She shares stories of her work solving challenges for industrial brands and what she’s learned about leadership as a woman working with male dominated industries.
2023-03-2718 min
Marketing SweatsBonus: Point of Pride with Chris MoehnExecutive Creative Director, Chris Moehn, narrates his Point of Pride story – a peek into Simantel’s past and how our reputation for having such a crazy talented staff was built and lives on today.
2022-11-1710 min
Marketing SweatsBonus: Point of Pride with Kelly LuttinenAssociate Content Director, Kelly Luttinen, narrates her Point of Pride story about her experience collaborating on a video for the OSF Healthcare Foundation to support funding for ALS research after losing her dad to the same rare disease.
2022-11-1709 min
Marketing SweatsBonus: Point of Pride with Jake BeyhlCreative Director, Jake Beyhl, narrates his Point of Pride story about highlighting the best of the best technicians and working with Mike Rowe on Caterpillar’s Technician Recruitment campaign that won big at AdAge’s award ceremony.
2022-11-1710 min
Marketing SweatsBonus: Point of Pride with Clay DealAssociate Media Director, Clay Deal, narrates his Point of Pride story about how his non-traditional career path led him to self-discovery and his position leading Simantel’s media team.
2022-11-1706 min
Marketing SweatsBonus: Point of Pride with Alan WilsonSenior Web Developer, Alan Wilson, narrates his Point of Pride story about his experience collaborating with teams throughout the agency to develop an interactive QR code experience to engage attendees at CONEXPO.
2022-11-1707 min
Marketing SweatsBonus: Point of Pride with Gena KillionDirector of Organizational Design, Gena Killion, narrates her Point of Pride story about the time she learned how admitting failure can build trust with clients and improve leadership skills.
2022-11-1706 min
Marketing SweatsBonus: Point of Pride with Jane OlsonMarketing Automation Consultant, Jane Olson, narrates her Point of Pride story about changing roles and diving into a new opportunity for a brand new account after only a month at Simantel.
2022-11-1706 min
Marketing SweatsBonus: Point of Pride with Jason BrownInsights Director, Jason Brown, narrates his Point of Pride story about learning that his coworkers are more than just that – they’re family.
2022-11-1709 min
Marketing SweatsBonus: Point of Pride with Van BurnettCreative Director, Van Burnett, narrates his Point of Pride story about creating an aligned messaging framework that unified content for multiple Caterpillar aftermarket product groups.
2022-11-1707 min
Marketing SweatsBonus: Point of Pride with Megan GibbonsSenior Project Planner and DEI committee co-chair, Megan Gibbons, narrates her Point of Pride story about the challenges and successes of starting up the employee-led DEI committee at Simantel and what the work has meant to her personally.
2022-11-1709 min
Marketing SweatsBonus: Point of Pride with Nick Knuffman-BrewerAssociate HR Manager, Nick Knuffman-Brewer, narrates his Point of Pride story about making HR more of an employee experience and ways he strives to make it a positive one for all Simantelites.
2022-11-1706 min
Marketing SweatsBonus: Point of Pride with Pam AielloSenior Communication Strategist, Pam Aiello, narrates the story of how she learned about the lasting impact of a campaign through the words of her daughter.
2022-11-1712 min
Marketing SweatsBonus: Point of Pride with Sara InglesDirector of Experience Strategy, Sara Ingles, narrates the story of what it was like to co-direct Caterpillar’s Dozer Pride rap video, challenging the status quo to create a video that still resonates today.
2022-11-1706 min
Marketing SweatsBonus: Point of Pride with Lori JohnsonExecutive Director of Service Management, Lori Johnson, narrates the story of how she found her true passion professionally while balancing life as a mom.
2022-11-1708 min
Marketing SweatsBonus: Point of Pride with Erin BowaldExecutive Strategy Director, Erin Bowald, narrates the story of how the strong female leadership at Simantel has influenced her and given her hope for her daughter’s future.
2022-11-1607 min
Marketing SweatsBonus: Point of Pride with Alicia RuemelinMarketing and Brand Director, Alicia Ruemelin, narrates the story of her involvement in a big milestone at Simantel and an all-time favorite event for so many people tied to the agency – our 40(ish) anniversary celebration, Ish Fest.
2022-11-1607 min
Marketing SweatsCelebrating the Agency’s Anniversary with Alicia RuemelinMarketing and Brand Director, Alicia Ruemelin led the planning and execution of Ish Fest, Simantel’s 40(ish) anniversary celebration in the fall of ‘22. It took a ton of work, but in the end, the event went off without a hitch(…ish).
2022-11-1442 min
Marketing SweatsThe Impact of Strong Female Leadership with Erin BowaldExecutive Strategy Director, Erin Bowald, has learned a lot in her 15 years at Simantel. Hear how it prepared her for the role she’s in today, what she learned from the strong female leadership of the past and how she’s now shaping the next generation.
2022-11-1448 min
Marketing SweatsBalancing Work and Life as a Mom with Lori JohnsonLori Johnson, Executive Director of Service Management, always knew she wanted a career and to be a mom – of three. But when it became difficult to balance both, she had to find a way to create some flexibility in her schedule in order to “have it all”.
2022-11-1430 min
Marketing SweatsChallenging the Status Quo with Sara InglesDirector of Experience Strategy, Sara Ingles has poured her creativity into many projects at Simantel, but one really stands out: the Dozer Pride rap video she co-directed. It went viral, and six years later, it still resonates with operators today.
2022-11-1432 min
Marketing SweatsCreating an Impact for Future Generations with Pam AielloSenior Communication Strategist, Pam Aiello, was hired by Jim Simantel as the agency’s first writer. She’s made her mark on many people and campaigns during her tenure here, not the least of which was her own daughter and the City of Peoria’s “Don’t Shoot” campaign.
2022-11-1441 min
Marketing SweatsA Positive Employee Experience with Nick Knuffman-BrewerNick Knuffman-Brewer recently brought his wealth of corporate retail HR experience to Simantel in his role as Associate HR Manager. Hear how his background influenced his take on HR and how he’s infusing that into the employee experience.
2022-11-1428 min
Marketing SweatsEmpowering DEI with Megan GibbonsAs co-chair of the DEI committee, Senior Project Planner Megan Gibbons, fosters an environment where everyone feels welcome, valued and free to be their full and authentic selves. Through her work, she empowers others to create the culture they wish to see.
2022-11-1430 min
Marketing SweatsCreating an Aligned Messaging Framework with Van BurnettConsistency, alignment in messaging and digital marketing is especially challenging for highly matrixed organizations. In this episode Creative Director, Van Burnett, shares how the Take a Closer Look framework helped Caterpillar resolve that issue.
2022-11-1439 min
Marketing SweatsMore Than Work: Building a Community with Jason BrownInsights Director, Jason Brown, shares with us a story about creating an identity for a joint venture with our client Knapheide. But more importantly, the moment he realized that Simantel is more than just coworkers – they’re a strong community.
2022-11-0740 min
Marketing SweatsShifting Gears and Tackling a New Challenge with Jane OlsonJane Olson, Marketing Automation Consultant was hired to be an Associate Digital Strategist. But when Simantel landed the Cisco account, leadership knew she would be perfect for managing the marketing automation platform for their global instance.
2022-11-0726 min
Marketing SweatsThe Power of Admitting Failure with Gena KillionDirector of Organizational Design, Gena Killion, takes pride in the way she retains and processes information. But at Simantel, she learned the power of failure – and the many positive outcomes of it – when she made the wrong decision on a major client’s campaign.
2022-11-0743 min
Marketing SweatsDeveloping an Interactive Tradeshow Experience with Alan WilsonSenior Web Developer, Alan Wilson’s Point of Pride came early on in his time at Simantel when he helped develop a live, interactive user experience for attendees at CONEXPO 2020. But when challenges hit last minute, the team had to get creative with their roll out plan.
2022-11-0727 min
Marketing SweatsA Career Path to Self-Discovery with Clay DealAssociate Media Director, Clay Deal didn’t take a typical career path to land in his leadership position at Simantel. As a two-time Simantelite, it wasn’t until he left the agency – and creating lifelong friendships – that he realized how special this place was to him.
2022-11-0736 min
Marketing SweatsAuthenticity in Marketing with Jake BeyhlCreative Director, Jake Beyhl is all about authentic storytelling. His passion for truth in advertising and pushing the envelope, along with a healthy dose of client trust, helped make the Caterpillar Dealer Technician Recruitment campaign a success.
2022-11-0733 min
Marketing SweatsWhen Work Gets Personal with Kelly LuttinenKelly Luttinen, Associate Content Director shares what it was like to help create a video for the OSF Healthcare Foundation to support fundraising efforts for ALS after losing her dad to the same terrible disease.
2022-11-0722 min
Marketing SweatsContinuing the Legacy with Chris MoehnExecutive Creative Director, Chris Moehn learned a lot from the agency’s founder. He’s played a pivotal role passing those values down through the generations and continues to help guide the direction of the brand and mentor many creatives along the way.
2022-11-0749 min
Marketing SweatsBringing Rigor to Business Development with Brent HodginsMarketing industry expert and Managing Director of Mirren Business Development, Brent Hodgins, explores the lack of consistency in business development and organic growth efforts. Brent has a pulse on all things agency-world and explores a variety of industry-related topics on this episode.
2022-08-0937 min
Marketing SweatsUsing Brain Science for Business with Diana LucaciA pioneer in the field of neuromarketing, Diana Lucaci explains how brain and biometric data is collected and used by brands to help improve their products, marketing and the overall consumer experience.
2022-07-2248 min
Marketing SweatsB2B Sales and the Customer Experience with Tony FullerPutting the customer first helped seasoned sales leader Tony Fuller move beyond just selling the product. Tune in to hear his take on sales, marketing, the customer experience and more.
2022-07-0848 min
Marketing SweatsPositioning Strategy & Organizational Design with Brian KessmanLodestar founder and principal consultant explains how he helps agency leaders refine their positioning strategy and redesign their operating model to balance the needs of their clients, employees and the business.
2022-06-2442 min
Marketing SweatsEmpowering the Next Generation of Leaders with Peter DockerPeter Docker is passionate about enabling others to be extraordinary. His book, “Leading From the Jumpseat: How to Create Extraordinary Opportunities by Handing Over Control,” is about lifting people up and preparing them to lead.
2022-06-1044 min
Marketing SweatsCommunity, Connection & Collaboration with Dr. Sheila Quirk-BaileyDr. Quirk-Bailey is on a journey to promote equity and inclusion in higher education. As president of Illinois Central College, she joins other leaders to address the local talent shortage, fill gaps in the workforce and combat marketing challenges.
2022-06-0340 min
Marketing SweatsEvolving the Brand of a City with Dr. Rita AliMayor of Peoria, IL Dr. Rita Ali made history in 2021 as the first woman and first African American to be elected mayor of Peoria. She joined us to discuss her top initiatives to lead the city toward recovery, renewal and revitalization.
2022-05-2745 min
Marketing SweatsRethinking the Pitch Process with Shannyn LeeManaging director of Win Without Pitching shares how to shift the power in the sales process from the buyer to the seller. And how to have the confidence to let go of the typical pitch process.
2022-05-2051 min
Marketing SweatsThe Evolution of Digital Healthcare with Jennifer JunisSenior Vice President of OSF OnCall, OSF Healthcare’s digital health entity, shares what it was like to build a hospital without walls to connect people with care 24/7 as well as a B2B division that serves physicians, rural hospitals, employers and more.
2022-05-1740 min
Marketing SweatsPersonal and Professional Development with Kathryn SpitznagleKathryn Spitznagle has made it her mission to foster the personal and professional development of leaders. Learn more about the interesting and practical tools she uses to help women millennials achieve their full potential.
2022-05-1648 min
Marketing SweatsCreating Better Customer Experience for B2B Brands with Erin BowaldAs Executive Strategy Director, Erin Bowald works with agency clients daily at Simantel. Which is why she’s the perfect person to talk to us about client problems we often see and the three-phase solution used to achieve better CX.
2021-12-1735 min
Marketing SweatsThe Journey of Personal Branding with Bryan Wish and Rich KellerFor anyone interested in defining who they are and the value they bring to the world, this episode is for you. Personal brand coaches, Bryan and Rich, dig into why your personal brand is so important to your professional work.
2021-10-2244 min
Marketing SweatsMarketing and Branding a City with Joshua GunnThe charismatic Joshua Gunn, President and CEO of the Peoria Area Chamber of Commerce, joins us to discuss his early music career, passion for economic development and vision to grow Peoria into the upper echelon of Midwestern cities.
2021-10-1538 min
Marketing SweatsThink Outdoors with Rick RobinsonAn out-of-home marketing expert joins us to chat about how creativity and strategy help to bring brands to the public, whether with digital screens or cutting-edge experiential efforts.
2021-10-0855 min
Marketing SweatsBuilding Virtual Teams with Jeff HunterThe pandemic has caused many companies to rethink the way they operationalize their work. And Jeff, the Founder of VA Staffers, will be the first to tell you why remote teams make sense for organizations.
2021-09-2432 min
Marketing SweatsThe Evolution from Branding to CX with Tim Van HoofVP of Marketing at COUNTRY Financial discusses the company’s marketing journey from branding to customer experience. Tim is a strong advocate for putting people first and then bringing that connection and personalization to digital marketing.
2021-09-1737 min
Marketing SweatsFrom the Board Room to the Rodeo with George TaylorFormer VP and Chief Marketing Officer of Caterpillar joins us to discuss his extraordinary career path, what it takes to be an effective leader and his Midwestern values. Tune in for a masterclass in business acumen with George Taylor.2021-09-1034 min
Marketing SweatsBuilding a Legacy with Kim BlickenstaffAn inspiring story about a man who made millions as an entrepreneur then returned to his hometown to invest big in his community. As developer and founder of KDB Group, Kim does it all because of his passion for improving people’s lives.
2021-09-0232 min
Marketing SweatsPurpose, Passion and People with Katie McCord JenkinsPresident and chairperson of Illinois Mutual Insurance covers all things from modernizing a 110-year-old company to work-life balance to women in leadership. And she does it all with a people-first mentality2021-08-2734 min
Marketing SweatsAgainst the Grain with Bob HoffmanAgency leader turned author offers us a different perspective on the podcast today. Find out why Bob is a skeptic of the advertising industry and how understanding his viewpoint can help you become a better marketer.2021-08-2043 min
Marketing SweatsLife of an Agency Owner and What’s Next with Maggie Whalen MisselhornAgency owner and principal of Simantel makes a big announcement on the podcast today about her life and the future of the company. Find out what’s next for Maggie.
2021-08-1145 min
Marketing SweatsThe Power of Conversation Design with Daniel StillmanFrom large meetings to one-on-one discussions, every conversation should have a plan. Conversation designer, Daniel Stillman, works with companies of all shapes and sizes to shape productive conversations and improve organization collaboration.
2020-12-1845 min
Marketing SweatsCutting Edge Strategies for Better CX with Emily VidettoA CMO with a big vision to align product, brand and customer experience talks about the importance of a clear strategy. Emily Videtto, CMO of Pella Windows and Doors, makes big waves in a historical legacy brand, helping transform it into an innovative customer centric company.
2020-12-1842 min
Marketing SweatsBecome a Brand in Demand with Tim WilliamsAgency guy turned business consultant shares the secret on creating demand for your brand. World renowned speaker and author, Tim Williams, sheds light on why businesses need to find their niche (and then say no).
2020-12-1147 min
Marketing SweatsPersonal Storytelling for Leaders with Esther ChoyLearn more about how a great story can intrigue, persuade and really make all the difference in your leadership style with Esther Choy, the President of Leadership Story Lab.
2020-12-0345 min
Marketing SweatsThe Mystery of the Cult Brand with Chris KneelandBrand consultant, Communo co-founder and owner of the agency Cult Collective clues us in on what it takes to be a cult brand. Chris breaks down some of the pitfalls brands fall into and why his out-of-the-box strategies work for companies both big and small.
2020-11-1952 min
Marketing SweatsAll Things Digital Marketing with Dan EizansNothing was off the table in this interview with consultant, strategist and expert on all things digital marketing. He has a wealth of experience related to research, content strategy, CX and more, and we can’t wait for you to listen and hear his crazy amount of knowledge about things like contextual inquiries and information architecture.
2020-11-1248 min
Marketing SweatsBuilding a Brand from the Inside Out with CMO Tracy O’BrienJoin us as we talk to the CMO of Turner Mining Group about building a brand that appeals to both employees and customers. Find out how she strives to create a feeling of “One Team” and why it’s important to have a marketer at the table.
2020-11-0541 min
Marketing SweatsLeading with Integrity with Jack KluesPublicis Groupe retiree, Jack Klues, took on multiple CEO roles and managed billions of media dollars globally. But he’d be the first to tell you that he wasn’t very good at media. It was his unique leadership attributes and down to earth values that afforded him these opportunities.
2020-11-0535 min
Marketing SweatsCreating a Life of Meaning with Jenné FrommWe sit down with consultant, coach, speaker and founder of Awesôme Climbs to talk about creating a life of meaning. From her background in neuroscience and storytelling to leading groups up Mount Killmanjaro to her own personal struggles along the way, she offers invaluable advice and is not afraid to tell it like it is.
2020-11-0552 min
Marketing SweatsMarketing Sweats Season Three IntroductionThis season we’re looking at how to bridge the gap that 2020 has caused. The disconnect from people, possibly from goals, and so much more. We’re all yearning to move forward, and this season’s guests talk through their own reinventions, revisions and revamps to help us move on with purpose and a plan. Get your sweat on and listen here or wherever you subscribe to podcasts.
2020-11-0502 minMarketing SweatsMarketing Sweats Season Three TrailerThe season where we look at building a bridge with new perspectives and refreshed strategies. Get your headphones ready, because Season 3 is here.
2020-11-0500 min
Marketing SweatsRebranding a Branding Agency with Ali MahaffyDiscover how a marketing agency with the sole purpose of building brands decided it was time to rebuild their own. Spoiler alert: they came out the other side a stronger brand with a refreshed outlook and a higher employee engagement rate.
2020-08-1341 min
Marketing SweatsData Science and AI with Prescott ShiblesJoin us as we talk to the perfect hybrid of a heavy-industry B2B marketer mixed with an expert in paid media, technology and data. We cover the power of account-based marketing, identifying customers who are ready to buy and dealing with present-day data challenges.
2020-07-3049 min
Marketing SweatsWork-Life Integration with Rebecca OlsonThis one is for marketers and leaders who are looking to hone in on their careers and really show up at work every day, but also want to remain present for their personal lives. Listen in for tips on how to be 100 percent present in all that you do.
2020-07-1747 min
Marketing SweatsGood Authority with Jonathan RaymondPersonal and professional growth can in fact be one thing, not two. Hear from a professional leadership trainer on how marketers can lead with this philosophy to drive a people-first culture. He’ll take you on a journey of how his own good and bad experiences have led him to where he is today.
2020-07-0946 min
Marketing SweatsFive Leadership Principles with David MeadPurpose-driven statements for employees and customers can be foundational to any marketing strategy. Tune in to hear five principles that help leaders define values and exemplify them through their actions.
2020-06-3040 min
Marketing SweatsBrand Love with Nicole ErtasFounder of Free Range Partners, Nicole Ertas shares her views on what it takes to create great brands that engage the communities they serve.
2020-06-1845 min
Marketing SweatsThe Soul of Business with Rishad TobaccowalaLong-time Chief Growth Officer for the Publicis Groupe shares insights from his latest book: Restoring the Soul of Business, Staying Human in the Age of Data.
2020-06-0944 min
Marketing SweatsGrowth Planning with Bruce BiegelAs marketers, we’re often struggling to determine where our business should go next — so we consult with industry leaders to stay ahead of trends. Listen in for advice on how to succeed in this endeavor.
2020-06-0940 min
Marketing SweatsMarketing Orchestration with Scott VaughanDid you ever wonder what comes next after CRM and marketing automation? Scott Vaughan clues us in to the new “demand cloud,” integrating all top-of-funnel marketing activities.
2020-06-0931 min
Marketing SweatsSeason 2 TrailerPurpose, Potential and Endless Possibilities - Marketing Sweats Season 2. Listen in and get your sweat on.
2020-06-0900 minMarketing SweatsMarketing Sweats Season 2 IntroductionThis season we’re mixing it up…a couple parts marketers with a few parts business leaders, strategists and coaches. What you get is “real job” with “real life” issues – and a whole bunch of dots to connect.
2020-06-0902 min
Marketing Sweats7. Andy Montgomery: Five Brands Become OneAndy Montgomery, Brand Manager at LG Seeds, is a sales and marketing executive with over 20 years of experience in the agriculture industry. Andy explains his recent year-long journey serving as leader of a brand integration effort across a wide geography, with several legacy brands coming into one.
2020-03-1643 minMarketing Sweats6. Dave Lucas: Leaving a Legacy, and Starting Something NewDave Lucas is an experienced digital marketer who has worked both client-side and agency-side, leading large-scale technology changes. With a recent career shift, Dave shares how he's leveraging his marketing background to take on his latest endeavor - starting his own company.
2020-03-0533 minMarketing Sweats5. Jeff Bowman: Customer Experience at the Dealer LevelJeff is the Chief Experience Officer for Titan Machinery, but Simantel met him years ago through our relationship with Caterpillar. Discover his thoughts on customer experience principles and the challenges around CX implementation.
2020-02-2636 minMarketing Sweats4. Portia Mount: Philosophies on Marketing, Leadership and LifePortia is the Vice President and Global Leader of Strategic Marketing at Ingersoll Rand. Listen to learn more about Portia's greatest marketing successes and challenges and what insights about leadership she's learned along the way.
2020-02-2643 minMarketing Sweats3. Mandar Dighe: Brand Evolution at a Historical CompanyMandar is the Vice President of Marketing and Sales at The Knapheide Manufacturing Company in Quincy, IL. He shares what it’s like to be part of a tight-knit executive team, focused on evolving a brand that has sustained through six generations of family leadership.
2020-02-1931 minMarketing Sweats2. Jessica Nunley: Global Marketing and Digital TransformationJess is the Global Marketing Innovation Manager for Caterpillar Global Constructions and Infrastructure. Listen in to hear Jess' take on global marketing and digital transformation in a high complex, B2B organization.
2020-02-1135 minMarketing Sweats1. Mike Rowe: Authenticity in MarketingIn this episode, celebrity spokesperson, Mike Rowe chats about honesty and authenticity in business and life in general. From promoting skilled trades to working with Caterpillar, hear Mike’s take on why transparency is the key to connecting with people.
2020-01-3048 minMarketing SweatsMarketing Sweats Season One TrailerWe interviewed some unbelievable marketers in Season One. Listen to the clip to hear a few snippets from the interviews.
2020-01-3001 minMarketing SweatsSeason One IntroductionWhy a podcast? Listen to the clip to hear why we started Marketing Sweats, who this podcast is for and what’s in store in Season One. In just three minutes, you’ll get a good sense of what this podcast is all about, so you can decide if this podcast is right for you. If you like what you hear, don’t forget to subscribe on your favorite podcast platform.
2020-01-2903 min