Shows
FINITE: B2B Marketing Podcast for Tech, Software & SaaS#144 - Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at MedalliaDo you know how sales and marketing alignment can achieve full marketing attribution? If not, feast your ears on this fantastic FINITE Podcast episode. We’re joined by Mitali Israni, Marketing Director at Medallia, who shares her secrets to achieving full multi-touch attribution. We also cover ABM, cookie-less tracking, AI and the death of sales, and how these impact attribution. This is our first video podcast! Watch it here: https://www.youtube.com/watch?v=j26Cqx1aHdk 2024-02-1226 min
B2B Marketing: The Provocative TruthCommunicating the Value of Marketing with Mitali Israni, Director of Marketing at MedalliaIn today's episode of B2B Marketing: The Provocative Truth, Richard and Benedict talk to Mitali Israni about aligning sales and marketing, and the truth behind communicating the value of marketing.Understanding the relationship between marketing and sales requires more than meets the eye. It’s not just about marketers going after the accounts that sales want; it’s about carefully crafting a strategy that allows marketing to make their impact on pipeline and gives sales the opportunities to win.Mitali Israni is the Director of Marketing at Medallia, and she has 12+ years expe...2022-08-0330 min