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Six Pixels of Separation PodcastSPOS #931 – Peter Winick Debates Mitch Joel On The Art And Business Of Thought LeadershipHere it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #931. What is a thought leader? What does thought leadership look like? How do you become a thought leader? I’ve spent decades fascinated by people who undertake the job of either creating or building on great ideas (mostly in business). It’s what led me to start ThinkersOne and it’s the same thing that keeps me inspired to show up here - week after week - and have these types of conversations. This week, we’re doing something a little bit different. I reached out to Pete...2024-05-121h 15
To Lead Is HumanLeading by Mastermind (Mitch Joel)Welcome to To Lead Is Human. This show helps listeners envision how they can uplevel their leadership and shape cultures of accountability, respect, and candor.Mitch Joel is a thought leader, author, keynote speaker, podcaster, and the founder of ThinkersOne.“Having complementary skill sets doesn't put you in that place where you're really conflicting with one another so much as you have your own built-in mastermind group.” – Mitch JoelMitch Joel is an author, writer, entrepreneur, keynote speaker, and co-founder of ThinkersOne — a platform that empowers companies with personalized and bite-sized thought leadership from the...2023-05-0343 min
Six Pixels of Separation PodcastSPOS #510 - Jaffe And Joel On Algorithms, Facebook Live Video And BotsWelcome to episode #510 of Six Pixels Of Separation - The Mirum Podcast. Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #510 - Host: Mitch Joel. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel and Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations b...2016-04-1754 minSix Pixels of Separation PodcastSPOS #497 - Jaffe And Joel On CES And MarketingWelcome to episode #497 of Six Pixels Of Separation - The Mirum Podcast. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel and Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that...2016-01-171h 00Six Pixels of Separation PodcastSPOS #486 - Jaffe And Joel On Google Zeitgeist And Future TechWelcome to episode #486 of Six Pixels Of Separation - The Mirum Podcast. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel and Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that wi...2015-11-0157 minSix Pixels of Separation PodcastSPOS #465 - Jaffe And Joel #32 (Across The Sound 32.20)Welcome to episode #465 of Six Pixels Of Separation - The Mirum Podcast. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel and Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that wi...2015-06-0753 minSix Pixels of Separation PodcastSPOS #457 - Jaffe And Joel #31 (Across The Sound 31.20)Welcome to episode #457 of Six Pixels Of Separation - The Mirum Podcast. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel and Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that wi...2015-04-1253 minSix Pixels of Separation PodcastSPOS #449 - How To Get Consumers Hooked With Nir EyalWelcome to episode #449 of Six Pixels Of Separation - The Mirum Podcast. I'm a total business book nerd. You knew that already. I do my best to read everything (literally). In the past few years, I have been (somewhat) disappointed in the genre. There has not been that many releases which have blown me away (and some of my peers). That being said, when the topic of business books does come up (which is frequent), the two books that always seem to get mentioned are, Adam Grant's Give And Take (he has agreed to come on the show at s...2015-02-1544 minSix Pixels of Separation PodcastSPOS #448 - Jaffe And Joel #30 (Across The Sound 30.20)Welcome to episode #448 of Six Pixels Of Separation - The Mirum Podcast. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will d...2015-02-0857 minSix Pixels of Separation PodcastSPOS #447 - Brand Evangelism With Saul ColtWelcome to episode #447 of Six Pixels Of Separation - The Mirum Podcast. Saul Colt fancies himself as one of the leading word of mouth marketing professionals in the world. At the core of his work, is helping brands find, develop and nurture real brand evangelists. This isn't about making people smile, so that they talk about you on Facebook, it's about finding the right customer for a brand and ensuring that their experience lasts as long as possible. While Saul's work can sometimes be simplistically defined as a stunt, Saul looks at it from a different perspective. From Freshbooks...2015-02-0140 minSix Pixels of Separation PodcastSPOS #445 - The Internet Is The Answer With Don TapscottWelcome to episode #445 of Six Pixels Of Separation - The Twist Image Podcast. Don Tapscott could well be an international treasure when it comes to the Internet and the digital economy. He recently published a majorly updated version of his seminal book, The Digital Economy. It's hard to believe that this book is celebrating its twentieth anniversary. So much has changed. It's fascinating to go through the updated version, because you can read what Don got (so) right... and (so) wrong (though it's not as much as you might think). His newly written thoughts - after every chapter...2015-01-1845 minSix Pixels of Separation PodcastSPOS #444 - The Internet Is Not The Answer With Andrew KeenWelcome to episode #444 of Six Pixels Of Separation - The Twist Image Podcast. On Monday, January 26th, 2015 in Toronto, I will be taking part in a live public debate with Andrew Keen abut the value and merits of the Internet. The event will be moderated by GigaOm's Mathew Ingram and will act as a kickoff to this year's Advertising Week. It's strange to call this a debate, as there are many concepts that Andrew presents in his latest book, The Internet Is Not The Answer, that are important issues we all need to think about, and be prepared for...2015-01-111h 02Six Pixels of Separation PodcastSPOS #443 - Return On Relationship With Ted RubinWelcome to episode #443 of Six Pixels Of Separation - The Twist Image Podcast. A lot of people follow Ted Rubin. I'm not just talking about his 250,000-plus followers on Twitter. Over the years, he has spent his fair share of time working with both brands and agencies at the intersection of technology and marketing. If you go back even further, Ted worked with Seth Godin at Yoyodyne (which was acquired by Yahoo back in 1998). Ted has watched the Internet change business from the front lines. Since those early days of watching Seth develop his thinking on permission marketing and...2015-01-0451 minSix Pixels of Separation PodcastSPOS #442 - Great Service And Rabid Fans With Peter ShankmanWelcome to episode #442 of Six Pixels Of Separation - The Twist Image Podcast. Peter Shankman believes that, in the end, customer service is everything. While he is a veteran of the public relations space (we actually met when I was working as an account guy in a PR agency, long before I joined Twist Image), a passionate entrepreneur (he launched Help A Reporter Out), and a multiple-times bestselling author (Customer Service, Can We Do That?! and Nice Companies Finish First), he really loves how technology enables brands to better service their consumers. And, with that, he loves the idea...2014-12-2856 minSix Pixels of Separation PodcastSPOS #441 - What Digital Marketing Will Look Like In 2015 With Mark W. SchaeferWelcome to episode #441 of Six Pixels Of Separation - The Twist Image Podcast. As the year comes to a close, many marketers are left wondering, what is on the horizon for 2015? What are the key trends and areas of focus that we should all be paying attention to? Are there macro trends that our brands need to be ready for? How will marketing play a bigger role in business? Mark W. Schaefer is a regular guest, insightful marketing professional (and professor) and passionate communicator about how marketing continues to evolve. He's written many successful business books (Return On Influence, T...2014-12-211h 00Six Pixels of Separation PodcastSPOS #440 - Win More Pitches With Peter LevitanWelcome to episode #440 of Six Pixels Of Separation - The Twist Image Podcast. If you're in the agency business, you know the new business development and pitching grind like no other. As we all know, pitching for new business is the lifeblood of any marketing agency. Winning the pitches... no matter how great of a closing record you may have, is such a strange thing. There is no real science as to why one great agency wins over another one, and it's not hard to find a litany of articles about how badly damaged the process is... and can...2014-12-1451 minSix Pixels of Separation PodcastSPOS #439 - Seth Godin Doesn't Want You To Be Missed When You're GoneWelcome to episode #439 of Six Pixels Of Separation - The Twist Image Podcast. How do you make change? How do you take the time to think about what's next? What you're going to do? How you're going to do it? Does change come from a blog post? A tweet? A podcast? I'm lucky. Very lucky. I get to do things like this. I get to spend an hour with Seth Godin. While he likes to poke around at what's coming next, I get the chance to poke and prod him about the directions and ideas that he brings into...2014-12-0749 minSix Pixels of Separation PodcastSPOS #438 - The Misery Of Agency Life With Uwe HookWelcome to episode #438 of Six Pixels Of Separation - The Twist Image Podcast. There's an infamous line from the 1976 film, Network, in which longtime fictional television news anchor, Howard Beale, screams, "I'm as mad as hell, and I'm not going to take this anymore!" We've (probably) all done this at one point in our professional lives (granted, not the extent of Beale!). Some of us actually meant it, quit our jobs and went off to do other things. For others, we mutter these words beneath our breath or spout them off to family and friends on the weekend, but n...2014-11-3050 minSix Pixels of Separation PodcastSPOS #436 - Let's Get Social Fresh With Jason KeathWelcome to episode #436 of Six Pixels Of Separation - The Twist Image Podcast. How well do marketers truly perform when it comes to social media? It's a question that Jason Keath not only speaks and consults about, but he also gathers very serious marketers to attend his well-known Social Fresh events. At last year's Inbound event in Boston (led by HubSpot), we both gave presentations and realized that we had been following one another for years, but had never really connected in our protein forms. With that, we also decided to do a show like this, where we could...2014-11-1647 minSix Pixels of Separation PodcastSPOS #435 - The Happiness Of Pursuit With Chris GuillebeauWelcome to episode #435 of Six Pixels Of Separation - The Twist Image Podcast. Chris Guillebeau is a super-interesting human being. He is the author of The Art Of Non-Conformity - Set Your Own Rules, Live The Life You Want And Change The World, The $100 Startup - Reinvent the Way You Make a Living, Do What You Love, and Create a New Future, and the recently published, The Happiness Of Pursuit (which, is an awesome book title!). Along with that, he's the co-organizer of what is quickly becoming one of the "go to" events for those trying to create a r...2014-11-0949 minSix Pixels of Separation PodcastSPOS #434 - Understanding Creative Non-Fiction With Susan OrleanWelcome to episode #434 of Six Pixels Of Separation - The Twist Image Podcast. Susan Orlean is one of the world's most respected writers in the genre of creative non-fiction. I have long been a fan of her writing in The New Yorker, and she is a best selling non-fiction author (several times over). Recently, Orleans created a Skillshare course (it's online and it's very cost-efficient) to explain her writing process. The course is called, Creative Nonfiction - Write Truth with Style. I took it. I loved it. I wanted more. I reached out to Susan, and she was kind e...2014-11-0256 minSix Pixels of Separation PodcastSPOS #433 - How To Speak So That People Will Listen With Julian TreasureWelcome to episode #433 of Six Pixels Of Separation - The Twist Image Podcast. How many people do you know that are able to get even one of their talks on to the TED stage? My friend, Julian Treasure, has done it five times. Crazy. You have to be working on some pretty interesting stuff for that to happen. And, indeed, he is. Over the years, Julian's TED talks about the power of audio have become "must-watch" presentations. Julian is the chair of The Sound Agency, a company that advises businesses on how to use sound. He is also the...2014-10-2649 minSix Pixels of Separation PodcastSPOS #432 - UnSelling With Alison Kramer And Scott StrattenWelcome to episode #432 of Six Pixels Of Separation - The Twist Image Podcast. Scott Stratten is back with a brand new book, UnSelling, that he co-authored with Alison Kramer. Over the past short while, Stratten has gone from trying to accumulate as many followers as possible on Twitter, to becoming an internationally sought-after writer and speaker on the topic of changing how businesses interacts with human beings. Seems simple enough, right? It isn't. Alison has been writing with Scott for a long while. They worked together on all of his bestselling business books: UnMarketing, The Book of Business Awesome / T...2014-10-1957 minSix Pixels of Separation PodcastSPOS #431 - Jaffe And Joel #29 (Across The Sound 29.20)Welcome to episode #431 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #29.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided t...2014-10-1256 minSix Pixels of Separation PodcastSPOS #430 - The End Of Absence With Michael HarrisWelcome to episode #430 of Six Pixels Of Separation - The Twist Image Podcast. "Every revolution in communication technology - from papyrus to the printing press to Twitter - is as much an opportunity to be drawn away from something as it is to be drawn toward something. And yet, as we embrace a technology's gifts, we usually fail to consider what we're giving up in the process. Why would we bother to register the end of solitude, of ignorance, of lack? Why would we care than an absence had disappeared?" This is the question that award-winning journalist at Western...2014-10-0544 minSix Pixels of Separation PodcastSPOS #428 - Mistakes At Work With Jessica BacalWelcome to episode #428 of Six Pixels Of Separation - The Twist Image Podcast. I was walking through a bookstore while awaiting a dinner meeting, and I came across a book titled, Mistakes I Made At Work. Regrets... I've had a few. For the record, I believe that learning comes from setbacks and mistakes. That being said, it is often very difficult for the individual to get over themselves and their mistakes on their path to success. What do you think? How do some of the most successful people get over their mistakes to get to where they really want...2014-09-2157 minSix Pixels of Separation PodcastSPOS #427 - The Future Of Work With Jacob MorganWelcome to episode #427 of Six Pixels Of Separation - The Twist Image Podcast. It's not just the marketing of a business that fascinates me. It's everything about the future of work. This includes the actual physical office spaces that we use (and, yes, that could be at home, Starbucks or even in the tallest building of the financial district). How will teams be structured? What will the leaders of the future look like? Is Mark Zuckerberg the prototype of the CEO? It's these same thoughts that consume Jacob Morgan. So much so, that he recently published a business book...2014-09-1458 minSix Pixels of Separation PodcastSPOS #426 - Everybody Writes With Ann HandleyWelcome to episode #426 of Six Pixels Of Separation - The Twist Image Podcast. When everybody is writing, it can be challenging to find good writing (let alone, great writing). Ann Handley is a great writer. Don't believe me? Just start reading her blog. She's had an incredible career, including being the co-founder of ClickZ and she's currently the Chief Content Officer at MarketingProfs. When people ask me about what it takes to be great at writing content (online or otherwise), I think of my dear friend, Ann. I was honored to be asked to write a blurb for her...2014-09-0758 minSix Pixels of Separation PodcastSPOS #424 - The Efficiency Of Brands With Jeremiah OwyangWelcome to episode #424 of Six Pixels Of Separation - The Twist Image Podcast. I was in Silicon Valley last month doing some work with Google. I arrived a day early and spent an afternoon in Palo Alto with Jeremiah Owyang. While he's been on the podcast before to talk about his new business, Crowd Companies, it felt like the perfect timing to reconnect and see just how well brands are working in the collaborative economy. Will hotels be competitive in a world of Airbnb? Will taxi companies adapt to Uber? Is every industry at risk of being disrupted by...2014-08-2449 minSix Pixels of Separation PodcastSPOS #423 - The Marketing Performance Blueprint With Paul RoetzerWelcome to episode #423 of Six Pixels Of Separation - The Twist Image Podcast. I have been in this business a long time. I was there before Google existed, and I watched the birth of search engine marketing as it's entire evolution to today. To think that brands still don't understand the power of performance-based marketing and look quizzically at marketing automation is astounding. As marketers, we've begged - for decades - to get better at knowing our consumers and being able to deliver a more personalized brand experience to them. And now... We have it. Here we are. I...2014-08-1755 minSix Pixels of Separation PodcastSPOS #422 - Changing Consumer Behavior With Tom AsackerWelcome to episode #422 of Six Pixels Of Separation - The Twist Image Podcast. Tom Asacker is responsible for a lot of what you read, hear and see at Six Pixels of Separation. We were introduced via a mutual business acquaintance well over a decade ago, and his presentation on the power of brands made me realize that marketing is much more than what an agency like Twist Image produces. We have to be able to communicate how we see, think and do marketing. Our message about the power of digital marketing has to be communicated beyond the four walls...2014-08-1050 minSix Pixels of Separation PodcastSPOS #421 - Debunking The Myths Of Creativity With David BurkusWelcome to episode #421 of Six Pixels Of Separation - The Twist Image Podcast. What do we really know about great ideas, creativity and where they come from? Over the years many people (much smarter than I) have looked at this topic in depth. Some prescribe to the idea that certain people are simply creative, while others are not. Some might say that being creative is a learnable skill. That may be tough for other people to swallow. David Burkus spends a lot of his time thinking about leadership, innovation and strategy. He started work on his first book, The...2014-08-0348 minSix Pixels of Separation PodcastSPOS #419 - Cognitive Economics With Howard Moskowitz And Stephen RappaportWelcome to episode #419 of Six Pixels Of Separation - The Twist Image Podcast. Cherry Vanilla Dr. Pepper, zesty pickles, and extra chunky tomato sauce. None of these products would exist without Dr. Howard Moskowitz. His work has been immortalized in Malcolm Gladwell's TED Talk, Choice, Happiness And Spaghetti Sauce. The speech familiarized the world with his research on consumer segmentation. This work in horizontal-segmentation helps brands understand that their products should not be hierarchical in a world where different kinds of products suit different kinds of consumers. Now, Moskowitz is pushing his work further with Stephen Rappaport (a former...2014-07-201h 01Six Pixels of Separation PodcastSPOS #417 - What Great Brands Do With Denise Lee YohnWelcome to episode #417 of Six Pixels Of Separation - The Twist Image Podcast. Do great brands all something in common? What makes one brand thrive, while others survive and others die? If you asked Denise Lee Yohn, the answer might surprise you. In her new business book, What Great Brands Do - The Seven Brand-Building Principles That Separate The Best From The Rest, the former Sony Electronics executive and advertising agency professional (who worked on Burger King, Land Rover and Unilever) believes that there are many things that brands can proactively do to better align themselves, in a world...2014-07-0644 minSix Pixels of Separation PodcastSPOS #416 - Creativity For Sale With Jason SurfrAppWelcome to episode #416 of Six Pixels Of Separation - The Twist Image Podcast. I had heard of Jason SurfrApp before, only that wasn't his name. The last time I had heard of him, his name was Jason Headsetsdotcom (not kidding). That right, Jason had done this before. He had legally changed his last name to the highest bidder... and he had done it again. Call it a stunt. Call it unconventional, but Jason has a knack for this kind of marketing... or entrepreneurship (depends on how you slice it). He created IWearYourShirt, a company that used sponsored t-shirts to...2014-06-2946 minSix Pixels of Separation PodcastSPOS #415 - Duct Tape Selling With John JantschWelcome to episode #415 of Six Pixels Of Separation - The Twist Image Podcast. It's hard to argue that marketing, sales and customer service could well fall into one, bigger, bucket within organizations in the coming years. If you don't believe me, check this out: Time For Digital Transformation (and read #5 on the list). John Jantsch is one of the people who is pushing this idea forward with his latest book, Duct Tape Selling. Jantsch spends his days helping small businesses grow. His company, Duct Tape Marketing, has spent years helping small companies to think small (effective and profitable). He...2014-06-2250 minSix Pixels of Separation PodcastSPOS #414 - The Future Of Digital Marketing With Mark W. SchaeferWelcome to episode #414 of Six Pixels Of Separation - The Twist Image Podcast. What do you think the future of digital marketing holds? Mark W. Schaefer brought forward his own thoughts in a very smart blog post title, The future of digital marketing will be built on fun. If you're a frequent listener of the podcast, you know that Mark is a regular guest, insightful marketing professional (and professor) and passionate communicator about how marketing has changed. He's written many successful business books (Return On Influence, The Tao Of Twitter, Born To Blog and Social Media Explained) and brings...2014-06-1553 minSix Pixels of Separation PodcastSPOS #413 - How Social Media Scales With Ragy ThomasWelcome to episode #413 of Six Pixels Of Separation - The Twist Image Podcast. I have been a fan of the social media management platform, Sprinklr, for some time. Ragy Thomas leads the organization and he has had an illustrious career in the digital marketing space. This past week, Sprinklr held an event in Toronto (of which I was one of the speakers) and the line-up of brands that attended are a testament to how strong of a platform they have developed. Ragy is not just a social media technologist, he also had a huge impact on the world of...2014-06-0849 minSix Pixels of Separation PodcastSPOS #411 - Enter The World Of Slidedocs With Nancy DuarteWelcome to episode #411 of Six Pixels Of Separation - The Twist Image Podcast. When people ask me what is the main skill required for success in life, I think of one thing: being able to present an idea in a cogent way. When I think of people who understand the dynamics and intricacies of giving great presentations (and telling better stories), I think of Nancy Duarte. Along with running one of the most prestigious agencies, Duarte, for helping brands to create better presentations by crafting better stories, Nancy is also the author of several amazing books including, Slide:ology...2014-05-2540 minSix Pixels of Separation PodcastSPOS #410 - Jaffe And Joel #28 (Across The Sound 28.20)Welcome to episode #410 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #28.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided t...2014-05-181h 01Six Pixels of Separation PodcastSPOS #408 - Your Networking Is Not Working With Derek CoburnWelcome to episode #408 of Six Pixels Of Separation - The Twist Image Podcast. I have an aversion to those in wealth management. That being said, I have many friends in the space and I'm thankful for the professional help I have received to date from some very smart people. Here's where that aversion comes from: in my early years of networking, I would find myself at Chamber of Commerce-like cocktail events, and I felt like the people who were the most annoying in these scenarios were the wealth management people. They would "work the room" and fling out business...2014-05-0441 minSix Pixels of Separation PodcastSPOS #407 - Humanizing The Company With Gini DietrichWelcome to episode #407 of Six Pixels Of Separation - The Twist Image Podcast. If you're trying to better understand how communications and marketing has changed so dramatically in the past decade, and what to (really) do about it, Gini Dietrich really does walk the walk. She has her own communications agency that focuses on digital and social media called, Arment Dietrich, and has one of the most popular blogs on the topic, Spin Sucks (which also offers professional development for communications professionals). She co-authored her first book, Marketing In The Round with Geoff Livingston and is back with a...2014-04-2750 minSix Pixels of Separation PodcastSPOS #406 - Winning Digital Metrics With Stephen RappaportWelcome to episode #406 of Six Pixels Of Separation - The Twist Image Podcast. I think of one word when it comes to describing Stephen Rappaport: enigma. I have no idea why anyone who is a professional digital marketer is not following and ensuring that all of his work (especially) his books are on the desk of everyone in our profession. While he is currently running his own consulting practice, he is the former Knowledge Solutions Director at the Advertising Research Foundation and, over the years, he has spent a crazy amount of time helping the digital marketing industry get...2014-04-2048 minSix Pixels of Separation PodcastSPOS #405 - Uncovering Social Media Pros With Jay BaerWelcome to episode #405 of Six Pixels Of Separation - The Twist Image Podcast. Jay Baer is back and he's doing what most people in Social Media are not doing: making big and smart moves (and good money, as well I am sure). He took his last business book, Youtility, a sound it off to create, Youtility For Accountants (with more industry-specific versions to come). And, as if that weren't enough, he also recently launched, Social Pros All-Stars, which is an ebook, Slideshare presentation and trading cards of social media brand professionals. Very smart and strategic marketing (which industry pro...2014-04-1341 minSix Pixels of Separation PodcastSPOS #403 - How To Build An Audience With Jeffrey RohrsWelcome to episode #403 of Six Pixels Of Separation - The Twist Image Podcast. There are few people as passionate as Jeffrey Rohrs when it comes to brands and connecting with consumers. It's gotten so hot and heavy for him, that he wants brands to be like bands. He wants brands to not just have customers and members of a loyalty program. He wants brands to build, nurture and have an audience. Rohrs heads up ExactTarget's Marketing Insights Team (which is now a part of Salesforce.com). He's a specialist on content marketing and social media (so, you know that...2014-03-3034 minSix Pixels of Separation PodcastSPOS #402 - The Absolute Value Of Marketing With Emanuel RosenWelcome to episode #402 of Six Pixels Of Separation - The Twist Image Podcast. Back in 2000 (yes, way back then), I read a book that made me rethink everything that I thought I knew about marketing. It was called, The Anatomy of Buzz, and it was written by Emanuel Rosen. Long before we were all talking about social media, viral videos, content marketing and more, Rosen was busy studying what makes people do the things that they do. You find a "best marketing books ever" list and not see The Anatomy of Buzz on it. Rosen, a former marketing professional...2014-03-2345 minSix Pixels of Separation PodcastSPOS #401 - Changing The Culture Of Fear At Work With Liane DaveyWelcome to episode #401 of Six Pixels Of Separation - The Twist Image Podcast. What is your work environment really like? Are you a leader who must inspire your team? Are you on a team with a leader who is inspiring... or a leader who needs be a lot better at it? Does your team really work well together or is it more like a Dilbert cartoon? Dr. Nick Morgan introduced me to Liane Davey. Davey is the author of the New York Times bestselling book, You First, and someone with a deep expertise in group dynamics, and how true...2014-03-1650 minSix Pixels of Separation PodcastSPOS #399 - Killer Online Content With Brian Clark Of CopybloggerWelcome to episode #399 of Six Pixels Of Separation - The Twist Image Podcast. It's hard to argue that we don't live in a world where there is simply too much good content, and it's everywhere. Brands are expected to not only be great advertisers and listeners to their customers, but to be excellent publishers as well. It's not an easy ask. It's something that most brands struggle with. It's something that Brian Clark has been helping companies tackle for a long time. Copyblogger started out as an incredible blog to help people (and brands) figure out what works when...2014-03-0252 minSix Pixels of Separation PodcastSPOS #398 - The Value Of A Decoded Company With Rahaf Harfoush And Leerom SegalWelcome to episode #398 of Six Pixels Of Separation - The Twist Image Podcast. How much data is big data? How well can a company leverage that data and technology that they have to make the actual company a better place to work? These are just some of the questions that co-authors Rahaf Harfoush and Leerom Segal attempt to decode in the book, The Decoded Company. Segal is the president and CEO of Klick Health (a well-known healthcare marketing agency) that is both well-recognized for their client work as well as being an "e-mail free" work environment. Harfoush is a...2014-02-2352 minSix Pixels of Separation PodcastSPOS #397 - The Psychology Of Online Persuasion With Nathalie NahaiWelcome to episode #397 of Six Pixels Of Separation - The Twist Image Podcast. What does it take to get a consumer to do something online? We can't argue that we live in a world of brand saturation. From very small, indie brands to multi-national conglomerates - every company, everywhere is hoping to get consumers to like, follow, friend and, ultimately, buy from them. The question is this: are people persuaded to do things differently in the digital space in relation to how they are persuaded in physical spaces? It's a question that has been on the mind of Nathalie...2014-02-161h 00Six Pixels of Separation PodcastSPOS #396 - Humanizing Brands With Tim WasherWelcome to episode #396 of Six Pixels Of Separation - The Twist Image Podcast. He's been on Conan O'Brien, David Letterman, Saturday Night Live and more. His name is Tim Washer and he's currently working on social media for Cisco. He's one of the funniest people that I know... and one of the sharpest minds in digital marketing. Beyond being a Webby-nominated video producer and corporate humorist, Tim also worked on IBM's amazing Smarter Planet campaign and works as a keynote speaker and event emcee as well. What makes him so fascinating is how he blends comedy, social media, video...2014-02-0946 minSix Pixels of Separation PodcastSPOS #395 - Your Body Of Work With Pamela SlimWelcome to episode #395 of Six Pixels Of Separation - The Twist Image Podcast. What do you do for a living? How many times have you been asked that question? If you don't have a nine-to-five job, but are currently trying to build a life that includes some semblance of meaningful work, that question gets even more difficult to answer. It's less about the work that you do, the community that you serve and how you connect with people online and much more about how all of these pieces now come together to create a meaningful life. Few understand the...2014-02-0249 minSix Pixels of Separation PodcastSPOS #394 - Brooks Forester From The BacheloretteWelcome to episode #394 of Six Pixels Of Separation - The Twist Image Podcast. I spent some time last year at HubSpot's inbound marketing summit in Boston. It was, without a doubt, one of the most exciting marketing events I had attended in a long time. You could feel the excitement in the air, as more and more national brands began to embrace the power of building relationships and figuring out new ways to market their products and services. It was a stellar line-up of presenters, and I found myself quite taken aback by a spoof of the ABC reality...2014-01-2642 minSix Pixels of Separation PodcastSPOS #393 - Content Shock With Shel Holtz And Mark W. SchaeferWelcome to episode #393 of Six Pixels Of Separation - The Twist Image Podcast. Here is the definition of Content Shock from Mark W. Schaefer: "Content Shock is the emerging marketing epoch defined when exponentially increasing volumes of content intersects our limited human capacity to consume it." In short, it's getting more and more expensive and difficult for brands to create content in a world where consumers have a finite time to consume it all. Do you believe in this or do you not? Schaefer presented this theory (something I have blogged about on countless occasions with my own spin...2014-01-1951 minSix Pixels of Separation PodcastSPOS #389 - Epic Content Marketing With Joe PulizziWelcome to episode #389 of Six Pixels Of Separation - The Twist Image Podcast. It there is one new service marketers felt that they had to wrap their heads around in 2013, it was content marketing. In fact, one could argue that content marketing is the new social media. Joe Pulizzi is riding this wave for all that it's worth. Plus, there's is no one better than Joe Pulizzi to help us navigate through the noise. Pulizzi is the founder of the Content Marketing Institute and SocialTract. He writes one of the most popular blogs on content marketing and is the...2013-12-2245 minSix Pixels of Separation PodcastSPOS #388 - Jaffe And Joel #27 (Across The Sound 27.20)Welcome to episode #388 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #27.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and his latest business venture is, Evol8tion. He just published a new book (that he launched on Kickstarter) called, Z.E.R.O. A long-time friend (and one of the...2013-12-151h 05Six Pixels of Separation PodcastSPOS #387 - Right Hooks And Better Marketing With Gary VaynerchukWelcome to episode #387 of Six Pixels Of Separation - The Twist Image Podcast. Gary Vaynerchuk is a marketing juggernaut. In everything that he does, he is driven. He calls this drive his "hustle," and he is practically laughing at every other businessperson who doesn't go out there and give it their one hundred percent (while he is busy lapping them). It is the way this entrepreneur, startup investor, professional speaker, media personality and best-selling author operates. He's not even 40 years old yet, and he has already turned the local family liquor store into a $40 million dollar business. In just...2013-12-0835 minSix Pixels of Separation PodcastSPOS #386 - The Art Of Writing Well With Roy Peter ClarkWelcome to episode #386 of Six Pixels Of Separation - The Twist Image Podcast. Every so often, I get the chance to dive deep into a topic that is of huge (and personal) interest to me. This is one of those episodes. Roy Peter Clark is widely regarded as "America's writing coach." He has a stated desire to create "a nation of writers." He has taught writing to everyone from children to Pulitzer authors at the infamous The Poynter Institute - a school for journalism and writing in Florida. His books are "must-haves" for anyone who is a writer (or...2013-12-0142 minSix Pixels of Separation PodcastSPOS #384 - Rise Growth Hacker Marketer With Ryan HolidayWelcome to episode #384 of Six Pixels Of Separation - The Twist Image Podcast. Is the future of marketing going to be owned by engineers and hackers? Brands like Uber, AirBnB, Dropbox, Instagram and many more Silicon Valley startup darlings have built magnificent and defendable brands without any of the traditional advertising fare and relying only on word of mouth within the social media channels as a form of awareness and validation. It would lead some traditional marketing practitioners to wonder if these brands have uncovered the true secret to viral marketing, or if there is something much more substantive...2013-11-1747 minSix Pixels of Separation PodcastSPOS #383 - William Arruda Discusses 3D Personal BrandingWelcome to episode #383 of Six Pixels Of Separation - The Twist Image Podcast. Tom Peters is widely regarded as the individual who brought the concept of personal branding to the masses in a cover story for Fast Company magazine back in 1997 titled, The Brand Called You. This moment started many ancillary businesses as individuals started to become personal branding consultants. This multiplied and grew in magnitude once social media became pervasive. Suddenly, everyone could be a media producer and a content creator (for free and with access to a global audience). What we wound up with was a bunch...2013-11-1136 minSix Pixels of Separation PodcastSPOS #382 - Confessions Of A Real Life Mad Man With George ParkerWelcome to episode #382 of Six Pixels Of Separation - The Twist Image Podcast. One of my business partners at Twist Image is an advertising industry veteran. He helped build one of the most well-regarded agencies in Canada for well over a decade. When we first met (over a decade ago), he half-joked that it's surprising how many highly-intelligent individuals would like to be a part of such a miserable industry. Like I said, he was half-joking. People love Mad Men and it's not just because of the fashion. It was a crazy time when brands were looking for all...2013-11-031h 00Six Pixels of Separation PodcastSPOS #381 - Does The 80/20 Rule Apply To Work? Richard Koch Thinks SoWelcome to episode #381 of Six Pixels Of Separation - The Twist Image Podcast. Richard Koch is someone I have been following for a long time. He is a very prolific business writer known best for his hit business book, The 80/20 Principle (and you probably also heard of Superconnect). He recently published, The 80/20 Manager - The Secret to Working Less and Achieving More, and this is where things start to get interesting. Koch is no Tim Ferriss or Chris Guillebeau (in terms of age and passion). Koch has been around the block way more times as a former management consultant...2013-10-2842 minSix Pixels of Separation PodcastSPOS #380 - Alexis Ohanian Talks About Reddit, Permission And Internet CultureWelcome to episode #380 of Six Pixels Of Separation - The Twist Image Podcast. I have been hearing about the new business book, Without Their Permission, for well over a year. Alexis Ohanian and I share the same publisher and editor (Grand Central Publishing - Hachette Book Group). Alexis is one of the most impressive young people you will ever meet. He is the co-founder of Reddit, Hipmunk and more. He's a passionate startup guy and investor (deeply rooted with Y Combinator) and his new book is all about using the Web for good and using the Web to build...2013-10-2039 minSix Pixels of Separation PodcastSPOS #379 - Dan Schawbel Wants You To Promote YourselfWelcome to episode #379 of Six Pixels Of Separation - The Twist Image Podcast. I have known Dan Schawbel for over a decade. I have also had the pleasure of watching him blossom into a marketing juggernaut and passionate educator for young people who are trying to figure out how to leave their mark on the world. When I first started blogging about personal branding and online reputation, Dan was always eager to comment, add his perspective and share his insights. Now, he is the Managing Partner of Millennial Branding - a Gen Y research and consulting firm. He has...2013-10-1339 minSix Pixels of Separation PodcastSPOS #378 - Todd Henry Wants You To Die EmptyWelcome to episode #378 of Six Pixels Of Separation - The Twist Image Podcast. Where does creativity come from? It's a big question. Tomes have been written about it. Few understand the creative process better than Todd Henry. He is the founder of a group called The Accidental Creative (which also happens to be the title of self-titled debut business book back in 2011). Most recently, he released his second book. It is, without question, one of the best book titles on creativity that I have ever come across. It is called, Die Empty - Unleash Your Best Work Every Day...2013-10-0649 minSix Pixels of Separation PodcastSPOS #377 - Marc Ecko Builds Brands That Sell But Don't Sell OutWelcome to episode #377 of Six Pixels Of Separation - The Twist Image Podcast. Marc Ecko is one of the most fascinating people that I have ever met. I was asked to interview him live and onstage in Toronto earlier this year. I knew that he was the creative and fashion genius behind Eck? Unltd. (which has become a billion dollar fashion and lifestyle company). I also knew that his marketing antics have been well documented (remember the tagging of Air Force One?). I figured that I was going to meet an older gentleman in their late fifties (like a...2013-09-2946 minSix Pixels of Separation PodcastSPOS #376 - Better Pitching Principles With Peter CoughterWelcome to episode #376 of Six Pixels Of Separation - The Twist Image Podcast. Peter Coughter was last on the podcast over a year ago to discuss his amazing book, The Art of the Pitch - Persuasion and Presentation Skills That Win Business (you can listen to that episode right here: SPOS #296 - The Art Of The Pitch With Peter Coughter). To this day, I consider it the seminal book for marketing and communications people who need to better understand how to pitch creative ideas in a very complex world. Things continue to evolve and change. Each and every day...2013-09-2253 minSix Pixels of Separation PodcastSPOS #375 - The Power Of A Platform With Michael HyattWelcome to episode #375 of Six Pixels Of Separation - The Twist Image Podcast. Back when book publishers were scoffing at the idea that people would read a book on a digital screen, let alone on their iPhones, Michael Hyatt was paying close attention. Back when authors thought that blogging was a waste of valuable text (and not even thinking about Twitter), Michael Hyatt was paying close attention. Back when book publishers had no bearings on the future of book publishing, let alone as an amazing place for authors and book publishers to connect with fans, Michael Hyatt was paying...2013-09-1541 minSix Pixels of Separation PodcastSPOS #374 - Inside The Box Outside? Outside The Box? New Boxes With Alan InyWelcome to episode #374 of Six Pixels Of Separation - The Twist Image Podcast. Thinking outside of the box? Thinking inside of the box? What would happen if there was a whole new slew of boxes that you didn't even realize were available to you? That's what Alan Iny need is trying to figure out. Alan has one of the coolest job titles ever: Senior specialist for creativity and scenario planning at the Boston Consulting Group. He is not only a trainer to thousands of executives and consultants all over the world, he is also the co-author of an amazing...2013-09-0837 minSix Pixels of Separation PodcastSPOS #373 - Catching Up On Social Media With David Meerman ScottWelcome to episode #373 of Six Pixels Of Separation - The Twist Image Podcast. Last week Boston hosted HubSpot's Inbound Marketing Marketing Conference. It was a veritable who's who of marketing and those who are thinking about ways to connect with consumers in a more profound way. A fellow speaker at the event was David Meerman Scott. Scott is a massively successful bestselling business book author and speaker. If you don't know the books, The New Rules of Marketing & PR, Marketing Lessons from the Grateful Dead, World Wide Rave, Real-Time Marketing & PR and Newsjacking, you really should. Over the years...2013-09-0235 minSix Pixels of Separation PodcastSPOS #371 - Monster Loyalty Not Customer Loyalty With Jackie HubaWelcome to episode #371 of Six Pixels Of Separation - The Twist Image Podcast. It feels like I have known Jackie Huba forever. She's a master at understanding, talking about, writing about and teaching about customer loyalty. She's written a batch of bestselling business books like, Creating Customer Evangelists and Citizen Marketers. She's been at it for a long time. She's been talking about a lot of the things that the smart brands are finally doing... but Jackie was talking about it long ago. Most recently, she published a new book, Monster Loyalty - How Lady Gaga Turns Followers into...2013-08-1947 minSix Pixels of Separation PodcastSPOS #370 - When Fish Climb Trees And Other Stories With Avinash KaushikWelcome to episode #370 of Six Pixels Of Separation - The Twist Image Podcast. I spent a few days in Silicon Valley this week. I was invited there to give the keynote address for Haystack Digital Marketing's Digital Summit At Mountain View, which took place at the Googleplex. Since I was in the neighborhood, I had to spend some quality time with a close friend and someone I consider to be one of the smartest minds in marketing today: Avinash Kaushik. Kaushik is the Digital Marketing Evangelist at Google and the bestselling author of Web Analytics - An Hour A...2013-08-1150 minSix Pixels of Separation PodcastSPOS #369 - Ryan Holiday Knows How To Manipulate The MediaWelcome to episode #369 of Six Pixels Of Separation - The Twist Image Podcast. There are certain people and brands who know how to manipulate the media. Not in a nefarious or evil way (those kinds exist as well). They manipulate the media to draw multiple layers of attention to their causes, products, brands and services. While young in age, Ryan Holiday seems to have a knack for driving attention to things like fashion brands and authors unlike any other. You could call him a PR professional, but his seminal book, Trust Me I'm Lying: Confessions Of A Media Manipulator...2013-08-0443 minSix Pixels of Separation PodcastSPOS #367 - From Advertising To Youtility With Jay BaerWelcome to episode #367 of Six Pixels Of Separation - The Twist Image Podcast. Really thrilled to have my friend, Jay Baer, back on the podcast. He recently published another business book, Youtilty, and true to Baer standards it is one hundred percent "hype free." Proof in the pudding? The book is currently riding its third week on the New York Time's bestseller list. More pudding? Youtility isn't just a smart book, it's a fun read. Baer holds no punches in his writing. If you have yet to fall in love with his blog, Convince And Convert, or his first...2013-07-2143 minSix Pixels of Separation PodcastSPOS #366 - James Altucher Wants You To Choose YourselfWelcome to episode #366 of Six Pixels Of Separation - The Twist Image Podcast. If you lost ten million dollars, would you make the same mistake twice? Better question: would you take the advice of someone who lost more than ten million dollars on more than one occasion? Before answering any of these questions, I am going to encourage you to take a listen to this chat with James Altucher. Altucher is a trader, investor, writer, and entrepreneur. His bio is an impressive one. He's an investor in Buddy Media (which sold to Salesforce.com for about $800 million) as well...2013-07-1453 minSix Pixels of Separation PodcastSPOS #365 - Jaffe And Joel #26 (Across The Sound 26.20)Welcome to episode #365 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #26.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and his latest business venture is, Evol8tion. He's just finishing a new book (that he launched on Kickstarter) called, Z.E.R.O. A long-time friend (and one of the...2013-07-0759 minSix Pixels of Separation PodcastSPOS #352 - Jaffe And Joel #25 (Across The Sound 25.20)Welcome to episode #352 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #25.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold semi-regular...2013-04-0753 minSix Pixels of Separation PodcastSPOS #338 - Jaffe And Joel #24 (Across The Sound 24.20)Welcome to episode #338 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #24.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold semi-regular...2012-12-3048 minSix Pixels of Separation PodcastSPOS #321 - Jaffe And Joel #23 (Across The Sound 23.20)Welcome to episode #321 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #23.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold semi-monthly...2012-09-0258 minSix Pixels of Separation PodcastSPOS #311 - Jaffe And Joel #22 (Across The Sound 22.20)Welcome to episode #311 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #22.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold semi-monthly...2012-06-2459 minSix Pixels of Separation PodcastSPOS #300 - Jaffe And Joel #21 (Across The Sound 21.20)Welcome to episode #300 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #21.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and recently launched his latest venture, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly...2012-04-0855 minSix Pixels of Separation PodcastSPOS #291 - Jaffe And Joel #20 (Across The Sound 20.20)Welcome to episode #291 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #20.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a...2012-02-051h 02Six Pixels of Separation PodcastSPOS #283 - Jaffe And Joel #19 (Across The Sound 19.20)Welcome to episode #283 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #19.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a...2011-12-1155 minSix Pixels of Separation PodcastSPOS #277 - Jaffe And Joel #18 (Across The Sound 18.20)Welcome to episode #277 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #18.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a...2011-10-301h 10Six Pixels of Separation PodcastSPOS #272 - Jaffe And Joel #17 (Across The Sound 17.20)Welcome to episode #272 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #17.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a...2011-09-2545 minSix Pixels of Separation PodcastSPOS #266 - Jaffe And Joel #16 (Across The Sound 16.20)Welcome to episode #266 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #16.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a...2011-08-151h 04Six Pixels of Separation PodcastSPOS #260 - Jaffe And Joel #15 (Across The Sound 15.20)Welcome to episode #260 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #15.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a...2011-07-0358 minSix Pixels of Separation PodcastSPOS #254 - Jaffe And Joel #14 (Across The Sound 14.20)Welcome to episode #254 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #14.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a...2011-05-221h 05Six Pixels of Separation PodcastSPOS #245 - Jaffe And Joel #13 (Across The Sound 13.20)Welcome to episode #245 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #13.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a...2011-03-201h 05Six Pixels of Separation PodcastSPOS #238 - Jaffe And Joel #12 (Across The Sound 12.20)Welcome to episode #238 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #12.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long-time friend (and one of the main inspirations behind the Six Pixels...2011-01-311h 06Six Pixels of Separation PodcastSPOS #233 - Jaffe And Joel #11 (Across The Sound 11.20)Welcome to episode #233 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #11.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long-time friend (and one of the main inspirations behind the Six Pixels...2010-12-191h 04Six Pixels of Separation PodcastSPOS #228 - Jaffe And Joel #10 (Across The Sound 10.20)Welcome to episode #228 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #10.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long-time friend (and one of the main inspirations behind the Six Pixels...2010-11-141h 06Six Pixels of Separation PodcastSPOS #222 - Jaffe And Joel #9 (Across The Sound 9.20)Welcome to episode #222 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #9.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long-time friend (and one of the main inspirations behind the Six Pixels...2010-10-031h 06Six Pixels of Separation PodcastSPOS #217 - Jaffe And Joel #8 (Across The Sound 8.20)Welcome to episode #217 of Six Pixels Of Separation - The Twist Image Podcast. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast...2010-08-291h 06Six Pixels of Separation PodcastSPOS #213 - Jaffe And Joel #7 (Across The Sound 7.20)Welcome to episode #213 of Six Pixels Of Separation - The Twist Image Podcast. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast...2010-08-021h 02Six Pixels of Separation PodcastSPOS #208 - Jaffe And Joel #6 (Across The Sound 6.20)Welcome to episode #208 of Six Pixels Of Separation - The Twist Image Podcast. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and...2010-06-281h 04Six Pixels of Separation PodcastSPOS #204 - Jaffe And Joel #5 (Across The Sound #5.20)Welcome to episode #204 of Six Pixels Of Separation - The Twist Image Podcast. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot,Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and...2010-05-311h 04Six Pixels of Separation PodcastSPOS #199 - Jaffe And Joel #4Welcome to episode #199 of Six Pixels Of Separation - The Twist Image Podcast. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and...2010-04-261h 01Six Pixels of Separation PodcastSPOS #196 - Jaffe And Joel #3Welcome to episode #196 of Six Pixels Of Separation - The Twist Image Podcast. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and...2010-03-291h 06Six Pixels of Separation PodcastSPOS #192 - Jaffe And Joel #2Welcome to episode #192 of Six Pixels Of Separation - The Twist Image Podcast. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and...2010-03-011h 03