Shows
It's not real!19: Food Marketing and Wellbeing, Part TwoMarketers are often portrayed in an unsophisticated way - that they are evil manipulators that are trying to get us to buy things we don’t want. But there are areas of marketing, like macro marketing and social marketing, where marketers are attempting to use marketing… for want of a better phrase… for good. Social marketing uses the tools of marketing to lead to better societal outcomes, in things like health behaviour change programs. Their tools tend to be predominantly in the field of promotion - so this is why you often hear on the public health field p...2021-06-2450 minIt's not real!18: Food Marketing and Wellbeing, Part OneIn this episode of the marketing lab, we talk food marketing and wellbeing with Alice Zaslavsky (Alice in Frames), and Deakin Alumnus, Moreen Kamau (Deliveroo) and Dr Michaela Jackson (RMIT). Food is such a critical part of culture, wellbeing and a good life, yet in the field of marketing we expend a lot of research energy focusing on denial. So, how do we reframe the discussion to make food and eating a more reflective, joyful and positive experience? The Marketing Lab is recorded and produced on the lands of the Wurundjeri people of the Kulin na...2021-06-1044 min