Shows
Big Things PodcastSNL’s Comeback, IG Lowers Video Quality & Flag Football Pops Off (E7)Is flag football the future of the NFL? Why is Instagram lowering video quality for certain users? And what’s on our Christmas list this year? For this week’s Big Things we’re talking about social media, marathons, SNL and more. Be sure to subscribe, follow and rate the show if you’re enjoying it!More from us:Mitzi Payne @mmmitziP Mike Payne @mmmiiikeTimestamps: 01:00 – What we’ve been up to and highlights from The Gathering summit (Gary Vee, the NFL, sonic branding, huge brands & more). 10:00 – The most important part of the conference: Our team karaoke...
2024-11-0855 min
Leaderhood & ParentshipThe Secret to Lasting Happiness at Work#71 - Welcome back! This week we’re talking about the science of happiness. First, we banter about marketing trends and how they relate to Shane’s work with leaders. Then, we dive into what the “science” of happiness is. Can happiness really be measured? Is it what we think it is? What does it mean for those of us who don’t experience it deeply? And, can it be disordered? Then, Shane breaks down the key distinction between eudaemonic and hedonic happiness. If you have follow-up questions, you can always reach us at podcast@culturesmithinc.com. T...
2024-03-0546 minLeaderhood & ParentshipThe 3 Most Transformational Books Shane Has Read#70 - In most episodes Shane will reference books that have transformed the way he thinks and how CultureSmith operates. For this episode, we break down the 3 most transformational books he’s ever read. With each book he shares the key points that are important for leaders and parents, anything he disagrees with, and what moment sticks with him. Shane even shares the story that always makes him emotional. Then, we get his to-read list for Q1 of 2024. If you enjoyed this episode, let us know and we’ll do a follow-up!If you have follow-up questions, you can...
2024-02-2749 minLeaderhood & ParentshipThe Surprising Solution to Burnout#69 - A lack of motivation, increased negativity about the self and others, a lack of pride in work… These are all common symptoms of burnout that we’ve normalized in today’s society. And, we don’t need to. In this episode, Shane breaks down what burnout is, which industries it shows up most in, how leaders can determine if an employee is facing burnout, and how to remedy the condition based on your Cognitive Colour. If you have follow-up questions, you can always reach us at podcast@culturesmithinc.com. To learn more about today’s to...
2024-02-201h 04Leaderhood & ParentshipHow to Identify and Solve a Cruelty Issue at Work#68 - What does it cost you to be kind? Sometimes, that cost is giving up the chance to be cruel. In this episode, Shane breaks down what cruelty is and why we choose to engage in the behaviour. Shane explains the rationalizing behind cruelty, how each Cognitive Colour experiences cruelty, and what leaders get wrong about it. Then, we flip it to the home and talk about the ways cruelty shows up in our family life. If you have follow-up questions, you can always reach us at podcast@culturesmithinc.com. To learn more about today’s to...
2024-02-0654 minLeaderhood & ParentshipWhat Does It Cost You to Be Kind?#67 - What does it cost you to be kind? No, really. There is a cost associated with kindness that often we aren’t willing to pay. Why? That’s the focus of this episode. Shane first breaks down the defining components of kindness. Then, we explore why kindness is important, how it is viewed in both neuroscience and psychology, and common misconceptions leaders have about kindness. Shane explains why kindness needs to go both ways in the workplace (it is not only the responsibility of the leader) and how our actions can be perceived so differently from our intentions. We c...
2024-01-301h 00Leaderhood & ParentshipBreaking Down the Leadership Messaging Framework#66 - 93% of human communication is non-verbal. In a world where we increasingly work online, almost 100% of communication now doesn’t work for us. We can’t read body language or tone over messaging apps and people love to lean on workplace cliches. Intentional communication is more important than ever. In this episode, Shane breaks down CultureSmith’s Leadership Messaging Template and how it helps to eliminate confusing goals and feedback. This template standardizes leadership communication and allows leaders to get their message across clearly, every time. If you have follow-up questions, you can always reach us at podcast...
2024-01-2359 minLeaderhood & ParentshipHow to Give High Performance Praise#65 - When’s the last time you received praise for something and it really made you feel a surge of pride? We’re guessing it’s less often than you’d think. Most of us never learned how to use praise effectively, making it feel more like a “nice to have” than an effective leadership strategy. But, the importance of praise should not be discounted. In this episode, Shane breaks down the model CultureSmith Inc. uses to deliver impactful, high performance praise. First, Shane explains the importance of praise and why so many of us feel “allergic” to it. Then, we explore...
2024-01-161h 04Leaderhood & ParentshipHow You Became Your Cognitive Colour#64 - Welcome back, and happy new year! For our first episode of 2024, we’re diving into the anatomy of the Cognitive Colours. What needed to happen for you to become your specific behavioural profile (both good and bad)? Shane starts by explaining why he’s hesitated about sharing this information; then, we explore what this topic offers for listeners as a missing link behind their behavioural patterns.If you have follow-up questions, you can always reach us at podcast@culturesmithinc.com. To learn more about today’s topic, visit:ht...
2024-01-091h 15Leaderhood & ParentshipTop 6 “Aha” Moments of 2023#63 - Over this past year there were 6 key occasions that changed the way Shane and CultureSmith Inc. framed coaching. Inspired by clients, Shane’s own experiences, and stories, this episode breaks down these 6 “aha” moments in easy to understand terms for quick application. From incorporating sensory language, to using storytelling as an accountability driver, consider this your emotional intelligence trend report for 2023. If you have follow-up questions, you can always reach us at podcast@culturesmithinc.com. To learn more about today’s topic, visit:https://www.linkedin.com/in/shanewallaceculturesmith/ https://w...
2023-12-191h 15Leaderhood & ParentshipThe Problem With Striving for Conflict Resolution#62 - We kick off this week’s episode with a bit of an existential discussion around the use of AI at work and ways it might be able to help teams grow their comfort with conflict. Then, Shane explains the goal of this episode and how it is different from our past episodes about conflict. In this episode, we discuss the stages of conflict. Shane explains what each stage is and how teams go through them at the workplace. He walks through the steps to put a formal conflict process in place, why your goal shouldn’t be to reso...
2023-12-121h 04Leaderhood & ParentshipHow to Perform a Transformational 360 Review#61 - If you’ve been listening for some time, you’ve likely heard Shane mention the enormous impact a 360 review had on his life and career. But, what we haven’t discussed is how these reviews are performed. This episode breaks that process down. First, we talk about a negative podcast review we got (this review was removed by the poster before this episode aired) as an example of feedback. Then, we transition into the role of 360 reviews and why they’re a crucial way for leaders to get feedback. Shane explains what a 360 review is, why they are importan...
2023-12-051h 04Leaderhood & ParentshipHow to Effectively Transition a Manager Into a Leader#60 - If you are a manager looking to make the transition to a leader, or a company looking to add current managers to your leadership team, this episode is for you. Recently, CultureSmith Inc. has seen an increasing need for companies to shift their managers into leadership positions. But, he cautions against only positioning this change as a positive. We have deep identity ties to our roles that can be disrupted when we make a role change. Undergoing a process framed by emotional intelligence helps facilitate a smooth(er) transition. In this episode, Shane breaks down the process CultureSmith...
2023-11-281h 00Leaderhood & ParentshipThe Key Distinction Between Leaders and Managers#59 - There’s this perception that anyone who wants to be a leader needs to be a manager. Or that managers naturally will become leaders. In this episode, Shane breaks down the reality of these two distinct roles and why they don’t exist on a linear trajectory. Shane explains the method CultureSmith Inc. uses to identify leadership and management traits in employees and how they help companies fill their leadership gaps. On the home front, Shane answers the question, “is there such thing as a born leader?” If you’re unsure which roles you need at your organization, or which r...
2023-11-2159 minLeaderhood & ParentshipHow to Repair a Wounded Relationship#58 - How do you know when a relationship needs repair? And if it does, what can you even do to fix things? In this episode, Shane walks through the 3 phases of relationship repairs. He begins by explaining the “toxic triangle” and how it is used to create an imbalance in power. Then, he explains the role it plays in relationships and quickly runs through the 5 types of power. After, he explains in-depth the 3 phases needed to repair relationships both at the workplace and in the home. If you have follow-up questions, you can always reach us at podca...
2023-11-1442 minLeaderhood & ParentshipListener Request: The 6 Whys of Organizational Change#57 - Previously, we talked about the different stages of organizational change. This time, we’re taking a deep dive into the 6 why's leaders need to address with each team member in order for change to happen effectively. Shane explains what the 6 whys are and how to address each one with team members, how our Cognitive Colours factor-in. Then, we flip things to the home and talk about how change shows up and strategies to handle it. If you have follow-up questions, you can always reach us at podcast@culturesmithinc.com. To learn more about today’s topi...
2023-11-0747 minLeaderhood & ParentshipThe 4 Levels of Psychological Safety#56 - Recently, we talked about psychological safety and the various ways it shows up in the workplace. What we haven’t broken down yet is a tangible way to look at the different levels of safety present at your organization or home. In this episode, Shane breaks down the 4 levels of psychological safety: individual, team, organization, and leader. Shane explains what each of the 4 levels are, how to distinguish between them in the workplace, what to watch for to see if they’re at risk, and how to talk to an employee that reports a safety concern. Shane walks thro...
2023-10-311h 04Leaderhood & ParentshipFlipping the Structure of The Five Dysfunctions of a Team#55 - The Five Dysfunctions of a Team is a business book written by consultant and speaker, Patrick Lencioni. In it, he breaks down 5 issues teams face: absence of trust, fear of conflict, lack of commitment, avoidance of accountability, and inattention to results. CultureSmith follows a similar structure where conflict, accountability, and commitment rank extremely high as culture builders. However, Shane takes a unique approach to these dysfunctions to suit them to a modern workplace. In this episode, Shane breaks down what the 5 dysfunctions are, the specific way CultureSmith looks at them, and how leaders can recognize the emotion in...
2023-10-2440 minLeaderhood & ParentshipMotivation in the Workplace: How to Help Lackluster Teams Feel Excited Again#54 - How do you motivate your team? Do you lead with rewards and punishment, or use something unique based on people’s individual needs? If you’re unsure how to do the latter, this episode is for you. We kick off this episode with a discussion around AI and emotional intelligence, then we dive right into our main topic; motivation. Shane shares the definition, the 2 types of motivation, different ways leaders can motivate their teams, and strategies to motivate yourself. Then, we flip it to the home and discuss motivation with kids, teens, partners, and spouses. If you h...
2023-10-1738 minLeaderhood & ParentshipThe Power of a Conscious Confrontation#53 - Does the word “confrontation” evoke some feelings in you? Maybe negative ones? A confrontation doesn’t need to be a negative thing, but so many people avoid them because they don’t know how to have them effectively. In this episode, we’re breaking down the stereotypes and misinformation about confrontations. We discuss what a confrontation actually is, how it differs from a conflict or a fight, positive confrontations, and how to do this consciously at the workplace. Shane explains why conscious confrontation don’t have to be nice to still be safe, and how to have them in the momen...
2023-10-1047 minBig Things PodcastHow to Create Better Video Content & Get Over Perfectionism with Natasha Pierre, Content Coach & PodcasterDo you struggle to create and release video content? If you aren’t at least dipping your toes into video, you’re falling behind. Half of all social media users prefer video over other types of content. 58% of viewers will watch an entire brand video if it’s less than 60 seconds long*. So, why aren’t all businesses and content creators doing it? In this episode, we’re joined by Natasha Pierre, host of the Shine Online Podcast and Video Marketing Coach, to talk about the 5 biggest mindset blocks she sees with creating video. From perfectionism and imposter syndrome, to overwhe...
2023-10-0442 minLeaderhood & Parentship4 Ways to Kill Psychological Safety in a Team#52 - The term “psychological safety” has been picking up popularity online, so in this episode we’re revisiting the concept for a second time and diving into nuances we didn’t discuss on our first episode. First, Shane breaks down what psychological safety is and why the term itself is a bit of a misnomer. Then, we explain why psychologically safe workplaces will experience more conflict than not, the key distinction between “trust” and “safety,” ways to push a team out of its comfort zone, how your Cognitive Colour affects your experience with safety, and the difference between psychological safety and emoti...
2023-10-0353 minLeaderhood & ParentshipLeaders Need to Lean Into Anger in the Workplace#51 - Has there been more anger in the world over the past few years? How about in the workplace? In a way, we’ve lost practice with how to interact with each other in space, and this is becoming increasingly apparent as companies continue to roll out return-to-office plans. In this episode, we start off by explaining the definition of anger. We then walk through the spectrum of anger, how to help someone experiencing anger, if “anger issues” are really that prevalent, and how the emotion shows up at the workplace. Shane shares the surprising answer to which Cognitive Colour...
2023-09-2639 minLeaderhood & ParentshipWhat It Means When Employees Act Defensive#50 - For our 50th episode, we’re talking all about defensiveness. First, we chat about what it has been like to create and share 50 episodes of Leaderhood & Parentship. Then, we deep dive into a conversation about defensiveness, touching on: what it is, what causes it, how our Cognitive Colour affects how we experience it, some dos and don’ts for leaders noticing it, and the best way to prevent defensiveness altogether. Morgan shares some scenarios and Shane explains how he would coach someone through them. Shane also shares meeting hygiene habits all companies should consider. Then, we flip it to t...
2023-09-1947 minLeaderhood & ParentshipThe Surprising Benefit of Entitled Employees#49 - Do you feel like there has been an increase in unreasonable asks at work? It’s likely coming from entitlement – but before you take that term and run with it, it’s important to understand what entitlement actually is. In the first 10-minutes of this episode, Shane debunks the common misunderstandings about entitlement. Then, we discuss what entitlement actually points to and how leaders can identify and approach the response from an emotionally intelligent lens. Shane shares dos and don’ts for leaders noticing entitlement in their team, thoughts around work-from-home, and the importance of avoiding blanket statements. Then, we...
2023-09-1246 minLeaderhood & ParentshipStrategies to Eliminate Loneliness In Your Team#48 - CultureSmith Inc. is on a crusade to eliminate loneliness in the workplace. This year, the Surgeon General in the U.S. announced that we are experiencing an epidemic of loneliness. This is the first time an emotion has been declared at the heart of a health crisis. Why? It turns out experiencing loneliness at a high level can have profound, physiological impacts on the body. So what can you do to recognize this emotion in your team and help put an end to it? We dive into that and more in this episode. If you have f...
2023-09-0550 minLeaderhood & ParentshipThe 5 Pillars of a Choice-Based Organizational Culture#47 - What does the future of work look like? For decades we have operated in rules-based organization cultures. On paper, they look good. Everyone knows their role and what will happen if they don’t do it properly. However, as we move into a world where employees increasingly have choice around where they work and who they work for, can we expect these outdated models to still attract top talent? Shane argues no. In this episode, Shane breaks down the 5 pillars of a choice-based organizational culture and explains why modern leaders will not only want to adopt these structures go...
2023-08-2938 minLeaderhood & ParentshipCognitive Colour Spotlight: Red#46 - The Red colour profile makes up only 18% of the general population, but a disproportionate amount of leaders. Motivated and driven, Reds are no strangers to rising quickly in the ranks at work. However, when emotional intelligence training isn’t present, Reds can come across as harsh and strict. In this episode we touch on the assets and liabilities of the Red colour-profile, self-inflicted stress, the pressure to perform, differentiating between a need for power versus a need for control, taking on emotional labour, codependency, and more. Shane also shares a story about the best leader he’s ever met...
2023-08-2247 minLeaderhood & ParentshipCognitive Colour Spotlight: Blue#45 - Conscientious. Rule abiding. Quiet. Reflective. These are some of the qualities that make people with Blue as their Cognitive Colour unique. In this episode, we’re breaking down exactly what it means to be Blue, the assets and liabilities of the colour profile, and things Shane has learned from having a Blue business partner and a Blue wife. Making up just 12-14% of the general popular, Blues can often find themselves on teams where they are the only person with their colour profile, making this episode a must-listen for all leaders. Be sure to listen to all episodes in...
2023-08-1544 minLeaderhood & ParentshipCognitive Colour Spotlight: Green#44 - This week we’re shining a light on everyone’s favourite co-worker: Green. People with Green as their Cognitive Colour tend to be team-oriented, genuine, loyal, and love to do work in service of others. In this episode, Shane breaks down the common traits a Green will have in the workplace and what CultureSmith is doing to help bring more Greens to the leadership table. We explore what makes someone a Green, why Greens struggle to rise up the ranks in the workplace, how leaders can motivate their Green employees, how Greens can become better self-advocates, and more. I...
2023-08-0839 minLeaderhood & ParentshipCognitive Colour Spotlight: Yellow#43 - Would you describe yourself as go-with-the-flow, visionary, easygoing, creative, and maybe a little petty? It’s possible you’re a Yellow. This episode marks the start of a 4-part series where Shane deep dives into the characteristics and behaviours of each of the four cognitive colours; Yellow, Green, Blue, and Red. Here, learn what makes a Yellow tick both at work and at home, strategies for self-development (if you are a Yellow), and tips for leaders to provide their Yellow team members with an experience that will leave them feeling empowered and fulfilled. If you have follo...
2023-08-0153 minLeaderhood & ParentshipHow to Increase Accountability in the Workplace#42 - Do you find yourself asking people to take accountability at work? Instead, the subtle shift to helping someone account for their choices can have a massive impact. In this episode, Shane breaks down the important of framing accountability from a choice-centric lens and proven strategies to help team members account for their choices. We also talk about the importance of choosing your relationship and accounting for yourself at home. If you have follow-up questions, you can always reach us at podcast@culturesmithinc.com. To learn more about today’s topic, visit:https://www...
2023-07-2551 minLeaderhood & ParentshipWhy Vulnerability is the Foundation of Effective Leadership#41 - In our most vulnerable episode yet… Just kidding, but we are taking a deep dive into the topic of vulnerability today and how it forms half of the equation needed to produce trust. We start off with an explanation of what vulnerability actually is and then explore how it can be used to strengthen teams. Morgan shares her experience with vulnerability, one many may relate to, and Shane helps break down where her apprehension may be coming from. Shane then explains how vulnerability shows up in the home, and why so often parents and leaders feel that younger pe...
2023-07-1857 minLeaderhood & ParentshipPart 2: The 9 Step Framework Top Companies Use to Build Culture (Parts 5-9)#40 - What does a psychologically safe workplace look like? How can you encourage your team to own their mistakes? What can you do to help your children make good decisions? For the second part of our culture series, Shane explores the 5 remaining steps in CultureSmith’s 9-part culture framework: Psychological safety, belonging, power and influence, conflict and feedback, and decision making. We explore how these concepts help form a strong and resilient culture both at work and at home.If you have follow-up questions, you can always reach us at podcast@culturesmithinc.com. To learn mor...
2023-07-111h 03Leaderhood & ParentshipPart 1: The 9 Step Framework Top Companies Use to Build Culture#39 - Is there such a thing as a “bad” workplace culture? How can you bring your team together to work toward a shared future? What role do leaders play in building culture? In this 2-part series, Shane breaks down the 9 step framework CultureSmith uses to “smith” a culture. First, Shane explains what a culture actually is (a lot of us get this wrong), then we cover the first 4 steps of the framework: Shared Future, the Cognitive Colours, Uncommon Norms, and Emotional Literacy. If you have follow-up questions, you can always reach us at podcast@culturesmithinc.com. To learn...
2023-07-041h 06Leaderhood & ParentshipWhat Our Emotions Are Really Telling Us at Work and at Home#38 - What do we really mean when we say someone is “being emotional?” Why were so many of us taught to “not bring our emotions to work?” Do these views of emotions really serve us and our workplaces? In this episode, Shane and Morgan discuss emotions; from the scientific reason for them, down to the different ways we can use them as leaders to better serve our teams. Then, we flip it to the home and talk about the different ways parents can help their kids understand and develop their emotional intelligence and emotional literacy. If you have foll...
2023-06-2757 minLeaderhood & ParentshipYou Don’t Have An Attention Issue: Why Focus Isn’t the Goal#37 - Are you looking to unlock a more deeply engaged and attentive team? Maybe you feel like you are losing energy switching between all the tasks on your plate? There is a better way. This week, Shane is sharing the secret to moving out of an energy-draining focused state into an energy-replenishing flow state as we discuss the science behind “attention.” He explains the different ways leaders can empower their team to restore their energy after demanding tasks, and strategies to get all team members on the same page with priorities. Then, we flip it to the home and disc...
2023-06-2057 minLeaderhood & ParentshipThe Key Distinctions Between Mentorship and Leadership#36 - Does your company have a formal mentorship program? It’s easier to set up than you’d think, and is one of the best ways to boost safety in your team. In this episode, Shane walks through the benefits of mentorship, the differentiators between mentors and leaders, and how he recommends starting a mentorship program. We then flip it to the home and talk about the role parents play as mentors, friends, and parents. If you have follow-up questions, you can always reach us at podcast@culturesmithinc.com. To learn more about today’s topic, v...
2023-06-1341 minLeaderhood & ParentshipLessons from Shane’s Daughter About Leadership Development#35 - This week is a very special episode because we are bringing on our first ever guest, Averie (one of Shane’s daughters!). We start out with Shane answering questions about leadership development from the workplace lens, and then flip to Averie’s thoughts around leadership development for teens. We discuss the importance of having a formal leadership training program, why you need to work on your EQ before you jump into a leadership role, how to nurture emerging leaders across the generations, and what teens want from the leadership figures and role models in their lives. If yo...
2023-06-0649 minLeaderhood & ParentshipUsing Reframing to Accept and Move Through Challenges at Work#34 - Do you wish you could see problems in a different way instead of dwelling on them? Or help your team more when they’re feeling stuck in a challenge? There’s a phenomenal strategy you can use to do this, it’s called “reframing.” Today, we walk through what reframing is, how it differs from “toxic positivity,” the different workplace scenarios it helps with, and how you can apply it at home.If you have follow-up questions, you can always reach us at podcast@culturesmithinc.com. To learn more about today’s topic, visit:https://www...
2023-05-3057 minLeaderhood & ParentshipAvoiding Conflict is Eroding Your Team#33 - Conflict – most of us say we don’t like it, but are we wrong? Is conflict actually the key to building stronger, more emotionally intelligent teams? We would argue yes. In this episode, Shane breaks down the key distinction between task and relationship based conflicts, and explores the different ways we use both at home and at work. Shane outlines a clear way to predict what type of conflict you’ll have and how to use conflict as a leader to build more trust and psychological safety among your team. Then, we talk about the different ways conflict happen...
2023-05-231h 03Leaderhood & ParentshipThe Science of Communication: Insights for Leaders in a Digital Age#32 - Why does it bother us so much when we aren’t understood? In this episode, we explore the philosophy and science behind effective communication. Shane discusses how his background in philosophy informs CultureSmith’s work, why understanding communication is crucial for leaders, and how our Cognitive Colour informs how we encode and decode messages. We dive into the sources of miscommunication, why they make us feel so bad, and the importance of adapting communication styles to fit individual team members. Then, we explore the ways non-verbal communication impacts us both in person and digitally. Shane shares insights on usin...
2023-05-1659 minLeaderhood & ParentshipThe 3 Surprising Benefits of Imposter Syndrome#31 - Imposter syndrome – we’ve all heard the term, but what does it actually mean? In this episode, we discuss the key differences between imposter syndrome and insecurity. Shane shares the 5 types of imposter syndrome, how our Cognitive Colours impact our experience with imposter syndrome, and how to overcome it. Plus, we explore the different ways imposter syndrome acts as a benefit for us both professionally and personally. Then, Shane shares his advice for parents looking to model resilient behaviour at home. If you have follow-up questions, you can always reach us at podcast@culturesmithinc.com. To l...
2023-05-0952 minLeaderhood & ParentshipThe 5 Laws of Organizational Change#30 - Change is hard, whether it’s at work or at home. That’s why today we’re devoting this entire episode to discussing change and ways we can make it less painful for all involved. Shane explains the 5 Laws of Organizational Change, how our Cognitive Colours impact how we respond to change, and the simple reason why change often feels so painful. Shane explores different situations at work, and home, that ignite the change process and the importance of having clear values through any change. If you have follow-up questions, you can always reach us at podcast...
2023-05-0251 minLeaderhood & ParentshipThe 6 Principles of Influence#29 - As a leader, you need your team to buy into various company needs daily. So, how do you help employees see the value in their work without resorting to manipulation or coercion? Enter the 6 principles of influence. In this episode, Shane explains the 6 steps leaders can take to influence (persuade) their team. This method helps employees feel empowered, valued, and aligned with company goals. We discuss the 6 principles, give tangible examples from the workplace and home, and explain how understanding the Cognitive Colours allows you to take this theory to the next level. If you have f...
2023-04-2546 minLeaderhood & ParentshipThe Science-Backed Leadership Style that Works#28 - Imagine going into work, knowing your projects align with your personal goals, and that your boss is actively working to help you grow and feel engaged every day. That’s what it feels like for employees with a transformational leader. The good news? This leadership style can be learned. Today, we break down the 12 steps to become a transformational leader. Shane explains what transformational leadership is, what results his clients have seen, and how this applies to the home. If you have follow-up questions, you can always reach us at podcast@culturesmithinc.com. To learn more abo...
2023-04-1852 minLeaderhood & ParentshipDynamic Speaking: What Your Leadership Has Been Missing#27 - Do you ever wonder if your team is really hearing what you’re saying? It might be time to try dynamic speaking. This technique, named by CultureSmith Inc., pairs with active listening to create clearer, more effective discussions. Shane explains what the technique is, how each Cognitive Colour would use dynamic speaking, and how this benefits leaders in the workplace. This episode pairs with our active listening one – listen to both to complete the series and level up your influence. If you have any questions about this episode, or would like to submit a topic idea for a...
2023-04-1150 minLeaderhood & ParentshipWhat’s the Actual Benefit of Active Listening?#26 - Have you heard the term “active listening?” It’s likely you have – but do you actually know why it’s worth practicing? It turns out, active listening closely relates to emotional intelligence and having more effective conversations at work. In this episode, we explore what active listening is, the struggle each Cognitive Colour will have practicing it, and Shane even shares how he’d coach each Colour through an active listening challenge. If you have any questions about this episode, or would like to submit a topic idea for a future episode, please email us at podcast@cultu...
2023-04-0453 minLeaderhood & ParentshipDay In the Life for an Emotionally Intelligent Leader#25 - In our most vulnerable episode to date, Shane walks us through his entire daily routine from start to finish. Shane starts off explaining why every leader should care about emotional intelligence and transformational leadership before taking us along with him through a typical work day. We discuss grounded empathy, emotional check-ins, steps Shane takes after every client call, how leaders can manage their boundaries through the day, and the importance of switching gears before walking in your home at the end of a long day. All of the habits shared in this episode are done to facilitate the...
2023-03-281h 09Leaderhood & ParentshipThe Psychology of Excuses#24 - Do excuses get under your skin? You're not alone. Today, we'll dive into both why we dislike hearing excuses and why we make them in the first place. We explore the difference between and excuse and a lie, how our behavioural colours play a role in making and responding to them, the four types of excuses, and how this applies at home. This episode will help you reframe your understanding of excuses and learn new ways to help reduce them both at work and at home. If you have any questions about this episode, or would l...
2023-03-2143 minLeaderhood & ParentshipAMA: Answering Your Leadership & Parenting Questions#23 - After releasing 20 episodes, we’ve gotten a lot of great questions from listeners. Today, in this dedicated Q&A, we’ve rounded up the top questions from leaders, employees, and parents. We talk about the importance of leading with curiosity, the myth that growing EQ makes you happy, how to be a better “team player,” if leaders should accept responsibility for failures, how to determine if a kid needs support or guidance, and much more. If you have any questions about this episode, or would like to submit a topic idea for a future episode, please email us...
2023-03-1452 minLeaderhood & ParentshipThe 5 Dimensions of Any Relationship#22 - Today, we’re taking a look at relationships. The more people we work with, the more complex the relationships in our lives become – and that can lead to conflict, confusion, and heightened emotions. In this candid conversation, we explore what a relationship really is, why having friends at work matters, the 5 dimensions of any relationship, why most relationships we have won’t last, and how this all works at home. Plus, we share some personal stories that we (maybe) should have left in Vegas.If you have any questions about this episode, or would like to submit...
2023-03-071h 01Leaderhood & ParentshipWhy Traditional Goal Setting Doesn’t Work & What to Try Instead#21 - As we get closer to the start of Q2, it’s a natural time to check in on the goals we set at the top of the year. Are they achievable? Do they align with our personal interests? Do we even know why we set them? Let’s talk about it. In this episode, we explore goal setting from creation to execution, what teams frequently get wrong when setting goals, and discuss ways parents can help their kids and teens start thinking about their future careers. Shane explains CultureSmith’s framework for creating a FOCUSed goal and why SMART...
2023-02-2858 minLeaderhood & ParentshipNarcissism in the Workplace: Understanding and Overcoming the Behaviour#20 - The term “narcissism” gets thrown around haphazardly in conversations, often when we’re actually just talking about someone we don’t get along with. However, the reality of narcissism runs deeper than a disagreeable colleague. This week, we’re talking about how people experiencing narcissism show up at work. This episode primarily focuses on leaders experiencing narcissism, and ways other members of the leadership team can help identify and resolve the behaviour. Then, we flip it to the home and talk about ways to acknowledge and openly discuss self-oriented behaviour. If you have any questions about this episode...
2023-02-211h 01Leaderhood & ParentshipHow to Stop Procrastinating#19 - Do you procrastinate? It’s a trick question because the truth is - we all do. So, why do we feel like we’re the only ones? Today, we take a deep dive into procrastination and how it shows up both behaviourally and emotionally. We share stories of our own experiences and struggles with procrastination, and tips leaders can use to help their team get to the root of their own procrastinating. Shane shares a method leaders can use called “fear setting” and advice for parents who want to help their kids get a head start on time manageme...
2023-02-1455 minLeaderhood & ParentshipThink You Don’t Gossip? We Have News For You#18 - If you think you should just skip this episode because you don’t gossip, we have news for you: We all do it. Gossip is a natural response we have when we feel threatened, but it can cause harm when we start to rely on it. Gossip at its least destructive creates a hum of discomfort in the workplace, but at its most severe it can be used as a destructive manipulation tactic to destroy someone’s reputation. In this episode, we talk about what gossip actually is (most of us get this wrong), why it’s so harmfu...
2023-02-0751 minLeaderhood & Parentship5 Cognitive Biases That Shape Our Lives at Work and at Home#17 - Have you ever heard of cognitive biases? They’re basically shortcuts our brains take to help us make quick decisions. Unfortunately, when we aren’t aware of them they can cause us to make poor decisions both at work and at home. For this episode, we explore the 5 most common cognitive biases Shane saw come up in coaching calls during 2022. We talk through what they are and how we can work to be more aware of them in the future.If you have any questions about this episode, or would like to submit a topic idea for...
2023-01-3155 minLeaderhood & ParentshipA Candid Conversation About Bullying#16 - Bullying happens more than we think, even at work. As a leader, how do you distinguish between bullying and interpersonal conflict? How do you step in without causing more problems? And, what if you’re the one who is bullying? You might not even know you’re doing it. Today, we chat through everything leaders and parents should be paying attention to to identify and help resolve bullying issues. Shane and Morgan both share stories of bullying they’ve experienced in their lives and what they wish they’d known as kids. If you have any questions...
2023-01-241h 01Leaderhood & ParentshipBoundaries 101: Setting Healthy Limits in Your Relationships#15 - Do you struggle with setting and communicating your boundaries? Or, maybe you notice others getting frustrated when you’re just trying to explain a project that needs to get done. Chances are, you’ve crossed a boundary you weren’t aware of. We all have boundaries, but it takes self-reflection and emotional intelligence to learn how to communicate them (it's not easy). In this episode, we talk about what boundaries are, how we react when they’re crossed, and what we can do to build better boundaries, and in turn, more trust in the workplace and at home. We a...
2023-01-1750 minLeaderhood & ParentshipHow to Turn Anxiety Into Your Superpower#14 - Welcome back to Leaderhood & Parentship! To kick off 2023, we want to help pull you out of the new year jitters by doing a deep dive on anxiety (specifically, how you can turn it into your superpower). First, Shane walks us through what anxiety really is and why it isn’t as bad as we might think. Then, we dive into different ways you can leverage the anxiety in yourself and your team to build a stronger business. Finally, we flip it to the home and share how we both experience anxiety, why Shane opts to over communicate with hi...
2023-01-1053 minLeaderhood & ParentshipWhy High Accountability Teams Experience More Conflict#13 - For the final portion of our 4 part series on emotional intelligence, and our last episode of 2022, we’re talking all about accountability. So many of us mix up accountability with consequence, and it ends up creating work environments that are maladaptive and lack belonging. Here, we explore what accountability in the workplace really is, how you’ll recognize it at work, and what you can do today to improve accountability within your team. Then, we flip it to the home and Shane shares a story about how his daughter mastered accountability in a way he’s rarely seen from a...
2022-12-201h 09Leaderhood & ParentshipCuriosity Did Not Kill the Team, Low EQ Did#12 - For part 3 of our 4 part series on emotional intelligence we’re talking about empathy, also known as “social intelligence.” We start with a quick review of the 4 dimensions of emotional intelligence and then dive into where empathy fits in. Shane explains the different types of empathy, the importance of transactional empathy for leaders, and how a leader can tell if their team has high or low empathy. We also explore what’s really going on when teams resist new ideas and discuss the importance of getting curious. If you have any questions about this episode, or would lik...
2022-12-1352 minLeaderhood & ParentshipHow Do We Self-Regulate In a World of Instant Gratification?#11 - For part 2 of our 4 part series on emotional intelligence, we’re taking a deep dive into self-regulation. In a world that has become increasingly busy, packed with instant gratification at our fingertips, how do we learn to self-regulate? And, how do we identify when our team or family members are having trouble with it? Today, we talk through different strategies you can start today to flex your self-regulation muscle. Shane breaks down the 2 types of self-regulation, shares stories from recent client calls and identifies how self-regulation issues show up based on our colour profiles. We also explore the co...
2022-12-061h 01Leaderhood & ParentshipThe 4 Threats Our Brain Finds at Work#10 - For the next 4 episodes we will be taking a deep dive into the dimensions of emotional intelligence (EQ): Self-awareness, self-regulation, empathy, and accountability. The series was inspired by a question that came out of Shane’s recent coaching calls: Why are we struggling with self-awareness? In an age where we can disappear into a catered, digital experience in the palm of our hand, how many of us are taking the time to reflect on how we’re showing up in the world? And, how can we grow something we don’t even know we’re lacking? For part 1 of the E...
2022-11-2951 minLeaderhood & ParentshipWhy Punishment No Longer Fits The Modern Workplace#9 - This week, we’re exploring “autonomy.” Specifically, why leaders and parents should be focusing on creating autonomy whenever they can. We start by discussing punishment, and specifically, why it doesn’t work anymore. Shane explains why building autonomy is a far more effective way to get employees, and families, engaged in a shared vision. Shane breaks down what autonomy feels like for each colour profile, the 4 things that take our autonomy away, and what leaders get wrong about entitlement. We then explore strategies to restore autonomy, the importance of following the “speed limit,” and what to do when kids just ar...
2022-11-221h 06Leaderhood & ParentshipHow a Family Meeting Changed Everything Shane Knew About Belonging#8 - In this episode, we’re going after another word that has hit “buzzword” status; belonging. We start with Shane explaining what belonging really means and why it’s so important to consider in the workplace and then take it deeper by exploring the connection between belonging and feedback, why defensiveness can feel triggering, and tangible ways leaders can create belonging in their workplace. Shane explains why “acceptance” frequently gets misread as belonging and how it harms workplaces. Then, we flip it to the home, and Shane runs us through the exercise he did with his kids and what takeaways it...
2022-11-1559 minLeaderhood & ParentshipApplying a Choice-Centric Model to the Workplace#7 - How do you solve the root cause of a problem? You need to identify the choices that led to it. Seems simple enough, but like most things we talk about, there is more to it than meets the eye. In this episode, we’re talking about the different ways choice shows up at work and at home. We explore what choice actually is, how leaders can create a choice-centric workplace, and the similarities between belonging and choice. Then, we flip it to the home and explain how parents can apply these same principles with their kids. Shane shares th...
2022-11-0857 minLeaderhood & ParentshipThe Truth About Power Dynamics#6 - What do you do when a team member keeps butting heads with you? Do you talk to colleagues about your frustration, or take the opportunity to lean into your emotional intelligence training? We’d recommend going for the latter. On this episode of Leaderhood and Parentship, we’re discussing a recent coaching call Shane had with two leaders who were feeling disrespected. Shane explores power dynamics at work, how people in a similar situation can identify their true feelings, and how to approach a tough conversation. Then, we switch gears and talk about power dynamics in the home and...
2022-11-0143 minLeaderhood & ParentshipThe 3-Step Formula for Delivering Effective Performance Feedback#5 - This week we are mixing things up with the format of the show. Instead of covering a concept, we’ll be exploring a real scenario from a real leader to discuss solutions, outcomes, and risks. As the situation is navigated, opportunities to implement the skills discussed in the first four episodes are explored. This week, we’re talking about how to handle an employee that is repeatedly missing deadlines. We discuss communication, CultureSmith’s 3-step model for delivering effective feedback, and the impact this has on your team. Then, we flip it to the home and talk about ways y...
2022-10-2542 minLeaderhood & ParentshipWhy Every Leader Needs to Consider Psychological Safety#4 - For the final episode in the 4-part foundations series, we explore the concept of “psychological safety.” Examined from the perspectives of leaders, employees and families, Shane dives into the many ways psychological safety shapes our daily lives. Topics covered include: If safety can exist without trust, 3 steps to build psychological safety in the workplace, the role leaders play in driving the tone of the workplace and how to fix an imbalance in safety. Then, the topic flips to the home, discussing safety between parents, children, and partners. This episode is the fourth in the foundations series and the fina...
2022-10-1852 minLeaderhood & ParentshipClearing Up Misconceptions About Trust#3 | What actually is "trust?" While it’s a commonly used term, and one most of us would consider crucial to our relationships, how often do we really look into the different ways trust comes up at work and at home daily? In this episode, we take a closer look at “trust” and how it shows up through the lens of the workplace. Jump off from the seemingly simple question, “what is trust?” into an in-depth discussion on the many ways trust, or a lack thereof, impacts us each day. Topics covered include: what trust is, how trust issues commonly show up in...
2022-10-1144 minLeaderhood & ParentshipEmotional Intelligence 101: Applications at Work and at Home#2 | What is emotional intelligence? On this episode of Leaderhood & Parentship, we dive into the essential questions CultureSmith Inc. is asked about emotional intelligence, or “EQ.” From how “the colours” tie into EQ to the different triggers EQ helps us manage, this episode provides a foundational understanding of this important concept. This episode starts with examples of workplace EQ applications and then flips to show how you can apply these same trusted practices at home. This episode is part of the foundational series for this podcast, and we recommend coming back to it as you progress through the episodes to have a r...
2022-10-0443 minLeaderhood & ParentshipDiscover Your Behavioural Colour and How It Applies to Life at Work and at Home#1 | Welcome to the first episode of Leaderhood & Parentship, brought to you by CultureSmith Inc. In this episode, co-hosts Shane Wallace and Morgan Berna explore “the colours,” a behavioural framework created by CultureSmith Inc. All of the information Shane is commonly asked about the colours is covered, from: what the four colours are and what people routinely get wrong about the colours, to the reasons why we often marry our opposing colour and how to safely talk about the colours with your children. Shane also shares a quick way to determine what your colour is. This information is foundational to what...
2022-10-0446 minLeaderhood & ParentshipWelcome to Leaderhood & ParentshipWelcome to Leaderhood & Parentship, a podcast from CultureSmith Inc, the industry leader in workplace emotional intelligence and leadership coaching. Hosted by Shane Wallace and Morgan Berna, each episode dives into an issue sourced from the more than 100 coaching calls CultureSmith Inc. facilitates on a monthly basis and details solutions you can apply in your workplace right away. Then, we switch gears and show how these same evidence-based frameworks can be applied at home. New episodes are available weekly on all major podcast directories, and short, bite-sized video clips will be available on Shane’s LinkedIn page. Subscribe now...
2022-09-2701 minBig Things PodcastS04 E09: Committing to Culture & Staying in Beta with Franke Rodriguez, Partner at AnomalyFor the final episode of our fourth season, we are joined by Franke Rodriguez, Partner and CEO of Anomaly, a global strategic and creative marketing agency. Franke’s desire to take Anomaly to new heights made him the perfect fit for his role as the youngest-ever CEO of their New York and Toronto offices, and he has worked with major blue-chip brands such as Nike, Budweiser, Captain Morgan, Carnival Cruises, and Google in their marketing missions. In today’s episode, he nerds out with us about staying hungry, being humble, and always being in “beta,” walking us through what that loo...
2021-10-1358 minBig Things PodcastS03 E09: Influencer Marketing Essentials and Clubhouse Etiquette with Tanisha Cherry, Lifestyle Content CreatorInfluencer marketing thrived in 2020. Lockdowns led to increased social media usage and drastic changes in consumer behavior, and brands needed to pivot quickly to adapt. With an ever-increasing number of brands choosing independent content creators over traditional advertising, influencers need to know more than ever how to navigate this space and make money doing it. Today’s guest is Tanisha Cherry, a Black fashion, lifestyle, and travel influencer from Canada with over 16,000 supporters on Instagram. She loves to share helpful information with others and has worked with brands such as Captain Morgan, Strongbow, La Vie en Rose, Farmacy, and mo...
2021-03-311h 04Big Things PodcastS03 E02: How Brands Can Avoid Kindwashing with Eric Solomon, Ph.D.Throughout the global pandemic and the escalating Black Lives Matter movement, we have heard from hundreds of companies expressing empathy across every known medium. For the most part, though, organizations are reacting rather than acting on their word in a phenomenon that today’s guest calls “kindwashing.” Eric Solomon, Ph.D, has held leadership positions for some of the top technology brands in the world, including YouTube, Spotify, and Instagram. Now he builds and installs Human Operating Systems for organizations and their leaders. In this episode, he shares a bit about his studies in psychology and artificial intelligence and how it...
2021-02-1053 minBig Things PodcastS03 E01: When Cleaning Goes Viral with Sarah McAllister, Founder of @GOCLEANCOAs a serial entrepreneur, Sarah McAllister has been swinging for the fences since she was 20-years-old. Now a proud mother of one, a partner, a wife, and an inspiring business leader, Sarah has worked her butt off for the last 15 years to build several successful, forward-thinking, and female-led businesses. She is committed to building brands that empower women in their homes, lives, and businesses. In addition to being a General in BleachPrayLove’s #cleaningarmy, Sarah is also the Founder, Director, and CEO of GoCleanCo, a widely sought after cleaning company in Calgary, Alberta. Tuning in, you’ll hear how Sara...
2021-02-0359 minBig Things PodcastS02 E09: Leveraging Data and Insights to Inform Marketing Strategy with Charlie Grinnell, CEO at Right MetricMuch like content, there is no shortage of data. While marketers rely on it to make decisions, this information usually comes from an internal source, which provides limited insights. In our Season 2 finale, Charlie Grinnell, CEO of RightMetric, talks to us about how to change this. As a digital marketing research firm, RightMetric provides audience and competitor insights to marketing strategists by drawing on external data. Charlie has worked in digital at Red Bull and Aritzia as well as in content production for clients like Nike and NBC Sports. Through his unique skillset which merges creative and analytical thinking...
2020-04-221h 02Big Things PodcastS02 E08: Influencer Marketing and the Audiences You Dream of Reaching with James Nord, Founder of FohrToday you’re in for an enjoyable and timely episode in which we talk to James Nord, the founder of the first-ever influencer marketing platform Fohr and the host of the Drink With James podcast. Fohr is a self-serve platform that allows you to run engaging influencer marketing campaigns by helping you discover influencers and verify the authenticity of their following. In this interview, James makes a compelling case for the power of influencer marketing, explaining that influencers are the gatekeepers of the audiences you dream of reaching.Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). ...
2020-04-151h 00Big Things PodcastBONUS: How to Boost Engagement, Retention, and Sales with Content Marketing feat. Mike & Mitzi as guests on the Small Business Mastermind PodcastOn this bonus episode, your Waves Social Podcast co-hosts, Mike and Mitzi Payne, join Morgan Berna on The Small Business Mastermind to discuss the ins and outs of social media and content marketing for small businesses.Consumers have higher standards than ever when it comes to who, and what they allow to pull their attention. Providing valuable content is one of the best ways a company can build trust in their brand and earn the consumer’s time. We discuss how a small business can use content marketing to boost engagement, retention, and sales. As well, we ex...
2020-04-081h 00Big Things PodcastS02 E07: The Art of Creating Engaging, Character-Driven Stories with Award-Winning Director Mark BoneThere is no better time to tell compelling stories driven by empathy and heart. As people around the globe continue to practice social distancing, there is an increased desire to connect with one another. We hope to offer this episode both as a way to pull you out of the noise and to show the importance of connecting to emotion and stories during difficult times. Our guest today, Mark Bone, is a multi-talented, award-winning filmmaker based in Toronto. His diverse portfolio includes documentaries, and brand content for clients like Nike, Mercedes Benz, and Nikon. What underpins all of his...
2020-04-011h 03Big Things PodcastS02 E06: Building Healthy Client Relationships Through Leadership and Empathy with Mike Payne, Partner and Client Services Director at Arcade StudiosWe’re switching it up today and Mike Payne, co-host of Waves Social Podcast and Partner at Arcade Studios, is in the hot seat and fielding questions from Mitzi. Mike has been a leader in branding and marketing for over 10 years now, and has held client-facing agency roles for 8 of those. In this episode, Mike sheds some light onto his sales and client management experiences, and how he’s curated these learnings into his current perspective on business development and customer relationships. Over the past decade, Mike has come to realize that the best approach to sales is less abou...
2020-03-251h 03Big Things PodcastS02 E05: Public Relations in 2020 and How to Navigate a Crisis with Talya MacedoThe role of PR, much like any role related to marketing or branding, is a continually evolving one. Talya Macedo, our guest today, has been there through its countless evolutions. As a creative strategist and PR practitioner in the global arts, fashion and entertainment industries, Talya’s work focuses on positioning brands as modern, forward-thinking, emotionally intelligent entities. With over a decade in the industry, her broad range of clients has included the UN, Sony Music Canada, and Sephora. In this episode, we touch both on high-level concepts, as well as actionable, practical insights.Big Things with Mi...
2020-03-111h 07Big Things PodcastS02 E04: Podcast Advertising and Why the Future of Customer Acquisition is Offline with Lindsay Piper Shaw of Right Side UpPodcast advertising is growing at tremendous speed so much so that it has surpassed TV advertising in its effectiveness. While this is an exciting side of marketing to enter into, it is different from digital in many ways because it is considered an offline media. In this episode, Lindsay Piper Shaw shares her insights on the world of podcast advertising. As a senior marketing consultant at Right Side Up, a leading growth marketing consultancy, Lindsay specializes in scaling podcasts for her clients which include Lyft and Quip. Before this, she worked with clients such as McDonald’s and Honda. We...
2020-03-041h 00Big Things PodcastS02 E03: How Ecommerce Brands Can Compete with Amazon and the Importance of Building Accessible Websites with Ben Crudo, CEO of diff AgencyWith the landscape of retail in a constant state of flux, both physical and online retailers are perpetually needing to keep up with the latest trends. Ben Crudo joins us today to talk about his experiences in e-commerce as CEO of diff Agency and why he places so much importance on the values of a company. Diff builds custom e-commerce websites for some of the world’s biggest online retailers. Ben has a deep family history in retail, which is what fuels his passion for online retail today. He is also a champion of accessible websites, a topic and a...
2020-02-261h 07Big Things PodcastS02 E02: How Brands Can Navigate Culturally Relevant Moments By Telling Genuine and Inclusive Stories with Tamon George, Co-Founder & CEO of Creative Theory AgencyThe marketing space is growing increasingly saturated with hollow, one-dimensional, and even culturally exploitative marketing campaigns, and peoples’ ability to see through these shallow plays is sharper than ever. Brands and marketers know they have to tell stories and be discoverable, but their approach can either make them feel dated, lazy or out of touch or the complete opposite. Today’s guest is Tamon George, co-founder of Creative Theory, a consultancy/creative agency that helps their clients identify a path to their true story, navigate important culture moments, and prioritize diversity and representation in their marketing and engagement efforts.
2020-02-191h 03Big Things PodcastS02 E01: Building a Cult Following Through Making Impressions Instead of Buying Them with Chris Kneeland, Co-founder of Cult Collective and The GatheringSome brands build a client base through the sheer force of capital, while others build relationships through more intuitive and engaging methods. The former group push their own visibility and earn purchases by being the loudest, but the people who buy their products never see themselves as more than customers. The latter group, the Nikes and Apples of the world, focus on making impressions rather than buying them, and the people who engage with their products tend to evolve from customers into loyal brand advocates. Today’s guest is Chris Kneeland, co-founder of Cult Collective, The Gathering, and Communo. He...
2020-02-121h 04Big Things PodcastS01 E09: Influencer Marketing, Mental Health, and the Rise of TikTok With Jay McDonald of Roam Creative and Kayley Reed of Hermana AgencyWelcome to the finale of season one and the first time we feature two guests on the show at the same time! Our topic for today’s conversation is influencer marketing, and we are fortunate to have Jay McDonald and Kayley Reed share their thoughts on the subject. Kayley is an influencer marketing strategist, founder of Hermana agency, and host of the Self Care Sunday podcast.Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/Production by Morgan Berna, ed...
2019-12-181h 22Big Things PodcastS01 E08: Building the First Social Media Agency with Mike Germano, Founder of Carrot Creative and President at CommunoIt’s a big claim to say that you built the first social media agency, but it’s one Mike Germano can safely make having founded Carrot Creative out of his basement in 2005. Being a self-proclaimed nerd, Mike had always been into building community websites and when he saw Facebook pop up at some nearby Ivy League schools, he was certain of one thing: social media was the future. Through a forged college internship, Carrot was born. A combination of living and breathing social media, excellent timing and no fear of punching above their weight saw Carrot blazing the trai...
2019-12-111h 05Big Things PodcastS01 E07: Overcoming Imposter Syndrome and Building Community with Lifestyle Photographer Viktor RadicsIn the age of social media and instant gratification, working in a creative field can sometimes get frustrating when our success is not immediate. It’s easy to forget that building a craft and skill takes time, and there’s no way of getting around that. Putting in the hours will always pay dividends and our guest today, Viktor Radics is a shining example of this. As a self-taught photographer, Viktor felt a rush and a deep sense of joy when he first started taking photographs. While his journey began casually, shooting photos of friends and music gigs, the inte...
2019-12-0451 minBig Things PodcastS01 E06: Mastering Instagram and Content Marketing with Taylor Loren of LaterInstagram is by far our favourite online platform for a variety of reasons and our guest today, Taylor Loren of Later, may love it even more than we do. Taylor is a strategic marketer with over 10 years of industry experience and is the Head of Content Marketing at Later, the number one marketing platform for Instagram (over 2 million users globally). Taylor is a thought leader in the content marketing space and she joins us on the podcast to dig deep into the ins and outs of Instagram, why you should treat Instagram Stories as its own platform, and how...
2019-11-2749 minBig Things PodcastS01 E05: Marketing in Cannabis: How to Build a Brand When You Can’t Advertise, with Owen Reader of IndelibleOur guest for today is Owen Reader, author of The Pot Apocalypse and founder of cannabis-focused non-traditional marketing consultancy Indelible. Owen talks to us about what drew him to the world of marketing, and how he stayed true to his devotion to brand-as-experience despite chiding teachers and the eye-rolls of his competitors, and how he translated it into the strategies he now deploys through Indelible. Our conversation with Owen covers a variety of topics and he talks with the knowledge and insight of a visionary. We hear all about how he built his first-team and learned lessons through a...
2019-11-2059 minBig Things PodcastS01 E04: Managing 1 million Instagram followers with HYPEBAE Social Media Executive, Rebekah HoToday we’re joined by Rebekah Ho, former senior social media executive at Hypebae, as she shares about managing a community of over one million followers, operating on a 24-hour news cycle, and launching the HYPEBAE Beauty social media channels from scratch. As the female offshoot of HYPEBEAST, HYPEBAE had to carve out its own niche as a new addition to the brand and find a way to reach women despite beginning with a predominantly male audience. Rebekah walks us through the strategies and adjustments her team used in order to engage female like-minded audiences, disrupt beauty norms, and we...
2019-11-1351 min