Shows
Better Together with Kosta YepifantsevSeason's Greetings with Seth MeltonJoin Kosta and his guest: Seth Melton, Realtor at the Real Estate Collective Company.This week we're celebrating Thanksgiving, biscuits and gravy, and all the ways we're better together.We’re honored to host Seth on this special Thanksgiving episode, because he makes this community better everyday. Thank you to our guest host of Questions from a Cornucopia, BTwKY Producer Morgan Franklin. Seth's Spicy Mac and Cheese Recipe:Ingredients2 cups pasta4 oz cheddar cheese (½ cubed, ½ shredded)4 oz pepper jack cheese4 oz gouda cheese2 teaspoons all-purpose flour½ teaspoon salt½ teaspoon pepper½ teaspoon...
2025-11-2453 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#067: What to Do When Your Podcast Growth PlateausYour downloads have stalled. Engagement’s down.This episode is for all my podcasters who need to break out of a podcast growth plateau. We're talking about actionable ways you can regain listener interest, diagnose what’s not working, and monetize (yes, even now).In this episode: What podcast plateaus actually are and what they’re notThe 3 core reasons your growth may have stalled5 ways to shake things up and attract listeners againHow to make money even when growth is slow My personal pep talk to get you through...
2025-06-1612 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#066: Do Video Podcasts Make More Money?Video podcasting is the hot new bombshell entering the villa, and you need to know if it’s worth your time and money and whether it’s going to be able to catapult you to the next level of podcasting success or if it’s another podcasting fad that’s going to cost you thousands of dollars and leave you feeling even more overwhelmed in the long run.Today, we’re talking about the real numbers, what it takes, and exactly who benefits most from adding video to their podcast. Whether you’re already repurposing reels or still fig...
2025-06-0919 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#065: Podcast Episodes That Get Shared (Even by Strangers)Who do you think about more? Your current audience, listeners that have already found you and love you and consider themselves part of your community or new listeners, someone that might be searching for a certain topic or just something to listen to and they find you and become a part of your audience.As podcasters it can be really easy to get caught up in making content for one of the two. For most of us, I’d say we focus mostly on the community we already have and there’s nothing wrong with that. In fact...
2025-06-0213 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#064: Is Your Podcast Selling or Sabotaging Your Business?There’s a fine line in podcasting. There’s a fine line between being yourself and sharing too much. There’s a fine line between knowing your audience and completely forgetting who this show was created for. There’s a fine line between selling and completely sabotaging your business.In this episode we’re going to talk about the invisible funnel, and how your podcast should be driving sales in your business, red flags you might be doing more harm than good with your content and the easy fixes that will help you transform your audience into your most...
2025-05-2614 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#063: Monetizing Your Podcast Back CatalogAs podcasters we kind of have to be obsessed with what’s next. It’s way too easy to get stuck in the churn of what’s happening right now, and we have to focus on the next big guest, your next recording date, that next launch and the product you’ll have next year. That’s part of being a podcaster and business owner and being a high achiever. You always have to be looking around corners and figuring out what’s next before your competition does. It can be really hard to get out of this...
2025-05-1918 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#062: How to Make Money Podcasting Without Ads, Partnerships, or SponsorsIn this episode we’re going to talk about why it’s so hard to make money with traditional sponsorships through podcasting, how you can start making money well before you have 10,000 monthly downloads and how you should be positioning your podcast and brand to make money from your first episode.🎧 Listen to Episode 40: The Podcaster's Guide to Making and Selling Your First Digital Product:https://pod.link/1732959363/episode/a5172313e8f06da8fc2a8601bdca49ab👋🏼 Want to sell a digital product but you don't know what to make?Use my free tool that sen...
2025-05-0514 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#061: Podcast Analytics for DummiesPodcast analytics are like the wild west: there is no standard of law and order. As you know, it doesn’t take long to be completely confused by your podcast host analytics and going on Spotify for Creator and stressing out of Apple Podcasts Connect - I know because I’m right there with you. There’s a bunch of numbers and stats and listeners and downloads and what does it all mean? What does it mean for you? What does it mean for you listener? What does it mean for someone that might want to give...
2025-04-2818 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#060: Should You Quit Your Podcast?You start a podcast, it’s fun for about 3 weeks and then - life starts happening... recordings are getting more inconvenient, you don't know what to talk about, your guests aren’t responding, everything is expensive and you have ten downloads on your episodes.I know I say this in every episode, but podcasting is hard. It’s time consuming, it’s expensive, it’s frustrating, it’s loney, and sometimes it’s hard to know when it’s time to quit. In this episode we’ll talk about that inevitable crossroads that every podcaster will eventually find themselves in...
2025-04-2114 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#059: Is ChatGPT Ruining Your Podcast?✨ChatGPT✨ it’s magical, it’s mystical and it really is amazing, mostly because it does all the stuff we don’t want to do. It might also be ruining your podcast. This episode is so contradictory to most of what I teach you about incorporating AI into your podcast workflow, but I’m seeing way too many podcasters destroying their podcasts with ChatGPT and before it goes on any further let’s have a candid conversation about what you should actually be using automation and large language models to do in you podcast and what’s total garbage sl...
2025-04-1421 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#058: Before You Rebrand Your PodcastRebranding a podcast is tricky. Branding a podcast is tricky. I’ve had several questions lately from established podcasters asking either what went wrong with their podcast rebrand or what they need to know before rebranding and in this episode we’ll talk about when to know it’s time for a rebrand, what you need to focus on during your rebrand and how to relaunch you podcast in a constructive way to attract new listeners while keeping your existing audience. 📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻💻 Shop My Podcast Template St...
2025-04-0715 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#057: Affiliate Marketing for Podcasters: The Worst Kept Secret in Podcast MonetizationWhen can you monetize your podcast? That’s one of the most asked questions I get as a podcast producer and strategist and the simple answer is: today. Yeah, it’s true. You can monetize your podcast today. You could hypothetically speaking, start making money on your podcast today by becoming an affiliate partner. Now, obviously it’s much more complicated than recording an ad and watching the money roll in, but in this episode I’m going to walk you through how to become an affiliate marketer with your podcast, how to find the best com...
2025-03-3114 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#056: The Biggest Lie in PodcastingDo you want to know the biggest lie in podcasting? I’ve been thinking about this episode for many years, and it’s something I try to share with every podcaster I work with and meet. The biggest lie in podcasting is that it’s easy, but way too many of us make it too hard. In this episode I’m going to expose the lies you’ve likely been told about podcasting and how you can reclaim the truth for yourself. We’ll talk about everything from podcasting equipment and production to monetization to why your pod...
2025-03-2416 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#055: Podcast Rankings 101: Why You’re Not Charting and How to Fix ItIs your podcast ranking on the charts? Does it matter?In this episode we’ll talk about what rankings are and how they impact your podcast growth, how to strategize for your own show and of course, how to actually start showing up on the charts and ranking to find the audience you want listening to your podcast.In this episode:How podcast rankings work across different platforms like Apple Podcasts and Spotify.Understanding the importance of choosing the right category for your podcast and how to decide. Tracking your podcast's performance usi...
2025-03-1716 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#054: Pitching Your Podcast: The Pitch Strategy That Saved My PodcastIn podcasting there are few things more important than being able to utilize your network, make an offer and close a deal. Whether that’s getting a guest you want to come on your show, guesting yourself on another podcast or getting a sponsor, you need to know how to pitch your podcast effectively and efficiently. If you can’t speak to the value of your podcast, no one can. In this episode I’m going to teach you the pitching strategy that saved my podcast and my career. ⭐️ Podcaster One-Sheet Template:https://podcastsforp...
2025-03-1017 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#053: Should Your Podcast Have Video?One of the most asked questions I get as a podcast producer and podcaster is should all podcasts have an audio and video component? I wish there was an easy answer to this question, because even I grapple with the pros and cons of whether my podcasts should have video.In this episode we’re going to talk about the advantages, disadvantages, investment, and payoff of having a video component to your podcast. There isn’t a blanket answer for every podcaster, but after this episode you’ll have the tools and perspective to be able t...
2025-03-0318 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#052: Your Podcast is a Brand (Whether You Realize It or Not)Everyday we become more and more aware of the power of the ✨brand✨.But what does that even mean? Why should we care? Most of us probably wouldn’t consider our podcast to be a brand, but in 2025, that’s a huge mistake. In this episode we’ll talk about the importance of recognizing and nurturing the brand of your podcast, why branding matters and how to leverage your podcast branding in a way that grows your audience and helps your podcast make money. 📌 Book Your 1:1 Podcast Strategy Call:https://morga...
2025-02-2417 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#051: PodSchool: Pinterest for PodcastersLast year I had over 500,000 viewers without a dollar in paid promotion from one social media - Pinterest. After Google, Pinterest brings the most traffic to my website and podcast episodes, with the average visitor spending about 23 minutes looking at past episodes. In this episode we’ll talk about why Pinterest is the best place to grow your podcast audience, how to properly market your podcast on Pinterest, and what you can do to incorporate Pinterest into your podcast workflow without feeling overwhelmed.Why does Pinterest work? I think a lot of people think about Pin...
2025-02-1717 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#050: How to Promote Your Podcast OfflineWhat's old is new again and we're learning how to promote our podcast the old fashioned way (in-person 😁).In this episode: (2:50) Why 2025 is the year of taking podcast promotion and marketing offline.(3:47) The easiest way to start promoting your podcast in person.(4:38) Why you should talk about your podcast more. (6:15) How to start building a community around your podcast. 👋🏼 Listen to Ep. 8 - How to Pitch Your Podcast in 30-Seconds:https://morganfranklin.media/how-to-pitch-your-podcast-in-30-seconds/📌 Work with Me 1:1 for Podcast Coaching and Development:https://morganfranklin.media/contact-morgan-franklin👩🏻💻 Sho...
2025-02-1014 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#049: The 2 Podcast Types That Make The Most MoneyOnly 35% of podcasts make money. If I'm being honest, I thought it would be less. 😬Most podcasts will never get out of the red - and it's not their fault! Podcasting is expensive, time consuming and everyone thinks they're going to make money from it. In this episode we’ll talk about the two kinds of podcasts that actually make money. How to better align your podcast with one of these two strategies and why so many podcasters are never able to monetize their podcast. 📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-m...
2025-02-0312 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#048: Why Your Podcast Marketing Isn't WorkingI’m going to say something and you might not agree with me, but in my experience this is the truth: marketing a podcast is harder than having a podcast. Finding the right people that should be listening to your podcast and reminding them every week to listen to your podcast is actually harder than making the podcast itself and that’s not easy. In this episode we’re going to talk about why your podcast marketing isn’t working, what you can do to improve and how we can make small changes to start rebuildin...
2025-01-2715 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#047: Understanding Your Podcast Audience: Listeners vs. Fans vs. CustomersIf you want to grow your podcast, you need to understand your listeners. What makes a listener a fan? What makes a fan a customer? In this episode we'll talk about the lifecycle of our audience and how to better speak to listeners at every stage of listening.📌 Book Your 1-Hour Strategy Session: https://morganfranklin.media/contact-morgan-franklin👩🏻💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting/👋🏽 Let's connec...
2025-01-2015 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#046: The Podcasting Strategy EVERY Podcaster Should KnowI have a question for you: why do people listen to your podcast?It’s such a simple question, but it’s really hard to answer. That’s because it’s not a fill in the blank question, it’s not black and white, there’s a hundred different correct answers for why someone might listen to your podcast. But in this episode, I’m going to help you figure out the most important one. 👋🏼 Listen to Ep. 8 - How to Pitch Your Podcast in 30-Seconds: https://morganfranklin.media/how-to-pitch-your-podcast-in-30-seconds/👩🏻💻 Shop My Po...
2025-01-1314 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#045: 10 Podcast Predictions for 2025As of December 2024, in the past month 47% of Americans age 12+ have listened to a podcast. Isn’t that crazy to think about? Almost half of Americans over the age of twelve last month listened to a podcast. That’s the highest number of active podcast listeners ever recorded. Needless to say, 2025 will be the year of the podcast. In this episode we’re talking about my 10 predictions for podcasts in 2025. Ranging on everything from episode length to AI to YouTube, we’ll cover everything I think is going to change podcasting in the next year to help y...
2025-01-0616 min
Better Together with Kosta YepifantsevThe Next Chapter with David UhrikJoin Kosta and his guest: David Uhrik, Owner and Director of Franklin Fixtures, US Pillars and Plenty Downtown Bookshop. In this episode: We’ll start with the most topical question first, Plenty Bookshop moved across the street from 48 West Broad Street to 41 West Broad Street on January 1st. This is Plenty’s 3rd location, and as an operations expert, I have to ask - what specifically spoke to you about this space?While many of our listeners might know you from Plenty Bookshop, and owning the company that built the You’ve Got Mail sh...
2025-01-0650 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#044: Why You Need a Listener ProfileThis is why so many podcasters stop podcasting and are never able to monetize their podcast. They started the podcast trying to serve a topic and not a listener, and that never works. We are all selfish consumers, and when we aren’t getting what we’re looking for we’ll move on to find what is giving us what we’re looking for.In this episode I’m going to walk you through not only why you need a solid, written out listener profile, but what it really looks like. What you need to know going into every...
2024-12-3017 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#043: My Most Listened to Podcasts of 2024One of my favorite parts of working in podcasting and being a podcaster is hearing people’s podcast suggestions and learning about new podcasts. Is there anything better than finding an amazing podcast with hundreds of episodes to completely obsess over and listen to day and night and ask every person you see if they’ve listened to it? I don’t think so. This week’s episode is different from my normal lesson based episodes, but I thought since it’s Christmas and the end of the year it’s a perfect time to let loose and tal...
2024-12-2317 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#042: Monetizing Your Podcast with an Audience of 1,000 or LessIn this episode we’ll talk about what options a podcast with less than 1,000 listeners has for monetizing, the strength of a loyal and targeted audience and what I’d do to share the value of my podcast with advertisers, even though I have a relatively small listener base. Links in this Episode: 1. Listen to Ep. 40: The Podcaster's Guide to Making and Selling Your First Digital Producthttps://morganfranklin.media/podcasters-guide-to-making-and-selling-your-first-digital-product/2. Buy Your Customizable Podcast Media Kit:https://podcastsforprofit.com/products/podcast-media-kit-and-rate-card3. Want to sell a digital product? Use my fr...
2024-12-1618 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#041: Zero to $10K: Making Your First Five Figures PodcastingThis is exactly how I'd help a client that's never made a dime on their podcast go from making nothing to $10,000 with their podcast. 📥 Download your free printable Zero to $10K Workbook and Planner:https://morgan-franklin-media.kit.com/c1c78b7bf7🚨 Want to sell a digital product? Use my free tool that sends you 10 ideas made for YOUR podcast:https://form.jotform.com/Morgan_Franklin/podcast-digital-product📌 Work with Me 1:1 for Podcast Coaching and Development:https://morganfranklin.media/contact-morgan-franklin👩🏻💻 Shop My Podcast Template Store:https://podcastsforprofit.com👋🏽 Let's connect...
2024-12-0916 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#040: PodSchool: The Podcaster's Guide to Making and Selling Your First Digital ProductWhen I think about the most impactful and accessible ways for podcasters to make money from podcasting, especially within the first year, it’s having a digital product. Most of the time your first digital product can be created with minimal time and limited overhead. The biggest question is, what are you going to make and how are you going to sell it?In this episode we’ll work through these two specific questions: what kind of digital product will you create? (What could that look like for you and your podcast?) Then how will you sell it...
2024-12-0216 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#039: How I'm Monetizing My Podcast in 2025Do you ever wonder how podcasters ACTUALLY make money? Take it from a full time podcaster, it might not be what you're expecting. In this episode, I’m telling you everything—the what, when, and how behind the five income streams I’m using to monetize my podcast in 2025. I’ll walk you through real examples from my business, including soft pitches, digital products, affiliate marketing, speaking engagements, and a first look at my upcoming courses. Whether you’re just starting podcasting or ready to go full time, there’s something in this episode for you!💡 Want...
2024-11-2516 min
Better Together with Kosta YepifantsevSeason's Greetings with Shaun ScantlandJoin Kosta and his guest: Shaun Scantland, Business Development Consultant at Tennessee Department of Economic and Community Development.This week we're celebrating Thanksgiving, biscuits and gravy, and all the ways we're better together.We’re honored to host Shaun on this special Thanksgiving episode, because he makes this community and podcast better everyday. Thank you to our guest host of Questions from a Cornucopia, BTwKY Producer Morgan Franklin and special guest Finn Scantland. Shaun's Dressing Recipe: Step 1: CornbreadIngredients2 cups White Lily white cornmeal mix1 1/3 cups whole milk1/4 cu...
2024-11-251h 03
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#038: 5 Reasons Your Podcast Still Isn’t Making Money (and How to Fix It)The past few months I’ve had multiple questions from podcasters that are trying to monetize their podcast, but it’s still not getting them anywhere. I can relate to this, it took me years to make money off my podcasts.In this episode we’ll talk about five reasons you still aren’t making money with your podcast. How to fix it and what you need to know moving forward if you want your podcast to be a sustainable source of income for you and your brand. 📌 Work with Me 1:1 for Podcast Coaching and Development...
2024-11-1815 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#037: How Podcasts Won the 2024 Presidential ElectionThis isn't a political episode - it's an episode about politics.In the 2024 United States Presidential Election a powerful campaigning tool was unleashed on voters and pundits alike: podcasts. 🤭In the age of 15-second videos it might be hard to believe that 3 hour podcasts and other multi-hour media shaped this election, but it did. In this episode we’re going to dissect the use of podcasts by both candidates, talk about what worked, what didn’t, and how we can use the lessons of both campaigns to grow our own pod...
2024-11-1117 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#033: 3 Things I’m Starting Now to Grow My Podcast in 2025Here are 3 things I'll be working on the rest of 2024 to make 2025 my best year of podcasting ever: 1. Social media - short form content, direct calls to action and YouTube.2. In-person networking - podcast conferences, conferences, and talking to people in my industry and local community. 3. AI - ChatGPT, creating automated systems and getting the most out of AI capabilities. If you want to download my 4 favorite ChatGPT Prompts for free go here:https://morgan-franklin-media.ck.page/9107e58da5Let me know how you're preparing for 2025:DM me on In...
2024-10-1416 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#029: What Turns a LISTENER into a BUYERI’ve missed so many opportunities to turn listeners of my shows into buyers. If you’re like me and sometimes you put selling on the back burner to creating (what you think is) quality content, I want you to know you can have both, and in this episode I’m going to teach you how to do exactly that.In this episode, we’re going to talk about overcoming the anxiety of asking for the sale, using your podcast to create funnels for later sales, and what you should be doing to create episodes that align wi...
2024-09-1618 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#027: Why Nobody Cares About Your PodcastI'm not usually a "hard truths" kind of person. Mostly because you could look at me the wrong way and I'd get my feeling hurt. 🥲 But this is a hard truth every podcaster must face: there will come a time you feel like no one cares about your podcast. In this episode we'll talk about what to do when you start having a podcast meltdown, my embarrassing first attempt at starting a podcast and why it's okay if no one cares about your podcast.Send me a message:morgan@morganfranklin.mediaWant mor...
2024-09-0212 minBetter Together with Kosta YepifantsevThe Business of Beauty with Mike FranklinJoin Kosta and his guest: Mike Franklin, Co-Founder and Owner of Aspire Barber and Beauty Academy, and Owner of Cookeville’s newest luxury salon Wild Honey Beauty Co.In this episode: After over a decade of being Cookeville’s beauty destination, this summer Loxx Salon and Spa is closing. As a business owner, how did you know it was time to move on? Aspire Barber and Beauty Academy opened in February of 2023, and has already celebrated several rounds of successful graduates and is getting ready for its largest cohort to date. What inspired Aspire and what is your...
2024-06-2431 min
Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#007: The Best Podcast Promotion Tool You Aren’t UsingDo you want people to listen to your podcast? Of course you do! 😀 But do you actually know where your future listeners are going to find new podcasts? 👀 If I’m being totally honest, I’ve spent years trying to promote podcasts on platforms and with strategies that no one cared about (and the numbers were showing it)!At the beginning of this year I completely started over on social media for this podcast and I had a giant aha moment. My instagram followers aren’t looking for a new podcast to listen to.. they we...
2024-04-1521 minPodcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#006: How to Host Interviews People Actually Want to Listen ToDo you want to host podcast interviews people ACTUALLY want to listen to? This week I'll walk you through the 4 interview strategies every host should use to have listeners sneaking an AirPod in at work to listen to your podcast.Whether you're thinking about starting a podcast, you have a solo show, interview-style show or you're not really sure what you're doing, this episode is for you. Download your free pre-interview questionnaire here!In this episode: (1:30) What qualities actually make a guest worth hosting on your podcast. (3:05) The biggest m...
2024-04-0817 minPodcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#004: How to Repurpose Your Podcast (Social Media and Beyond)What if you never had to think of another content idea again? That sounds like a dream, right?! My friend, that's the magic and power of podcasting.Every episode you publish creates an endless opportunity for content. In this episode I'll walk you through a few of my favorite ways to repurpose podcast episodes both on and off social media. In this episode:(0:49) The crazy simple (and easy) way to reach out to customers and listeners you’ve probably never thought of! (3:09) Why you should stop focusing on podcast marketing and st...
2024-03-2515 minPodcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#003: Who Will Listen to Your PodcastSome podcasters obsess over it.Some podcasters never give it a second thought.This week we’re talking about one of the most vulnerable questions in podcasting - who’s going to listen to your podcast? In this episode: (0:54) How you can build listener trust from your first episode.(1:48) These are the podcast ideas that make great podcast. (3:11) Why podcasting is going to be your secret tool for digital marketing success.(5:10) How you’re going to create a podcast with clear messaging that engages your audience and grows your business. (7:0...
2024-03-1810 minPodcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters#002: How Much Does It Cost to Start a PodcastLike so many new podcasters, in the beginning I was relying on my most *trusted* mentors – Google and YouTube for all my advice on podcasting. The funny thing is, today the first result when I Google “How much does it cost to start a podcast?” is a Forbes article that says starting a podcast could cost anywhere from $20 to $5,000?! That a huge range, and while it’s fairly accurate, that's probably not the answer you were hoping for. My best advice is to remember it's okay to grow with your podcast and invest more as your audie...
2024-03-1124 minBetter Together with Kosta YepifantsevYour Favorite Episode with Morgan FranklinJoin Kosta and his guest: Morgan Franklin, Owner and Founder of Morgan Franklin Media, Podcast Producer, Strategist and Educator. Featured on Good Morning America, Martha Stewart Living, Style Me Pretty, The Knot Magazine and countless other publications, Morgan’s work as a podcaster, creative and brand manager spans over a decade and is just getting started.Morgan is the Producer and Co-Creator of Better Together with Kosta Yepifantsev, Now or Never: Long-Term Care Strategy, The Aspiring Stylist with Tracey Franklin and most recently Podcasts for Profit with Morgan Franklin, a podcast helping business owners make mo...
2024-03-041h 00Podcasts for Profit with Morgan Franklin | Podcasting Strategy for PodcastersPodcasts for Profit with Morgan Franklin TrailerDo you want to start a podcast that will make money for your business or brand? Do you want to know how you can use podcasting to grow your audience and strengthen your voice to become a leader in your industry? Do you want a behind the scenes look at how professional podcast producers build podcasts that will rank at the top of the charts and create listener loyalty? If you answered yes, you’re in the right place!Welcome to Podcasts for Profits with Morgan Franklin, a podcast designed to guide you through the process of cr...
2024-02-2601 min
The Aspiring Stylist with Tracey FranklinYou’re Not Growing as Fast as You Want ToIt's hard to believe an entire year ago we launched the first episode of The Aspiring Stylist. I'm so grateful to every listener, our community and my incredible team for making this podcast possible.In celebration of our year anniversary this week I want to talk about something near and dear to my heart: growth. It's scary. It's messy. It's necessary. Read that again. Growth can feel uncomfortable, but I promise, it's nothing compared to being stuck where you are. This episode we're talking about what holds most stylists back, how to create new opportunities...
2023-12-0419 min
The Aspiring Stylist with Tracey FranklinHow to Survive the HolidaysWe're making a list and checking it twice. This year, I want every hairstylist, barber and beauty professional on the Nice List and this episode is going to make sure we're all booked, busy and respecting our personal and professional boundaries this holiday season. The next few weeks are going to test you as a hairstylist and I want you to be ready. We're going to talk about holiday promotions, what has and hasn't worked for my seasonal marketing efforts, saving for the new year, if you need to hire a part time assistant and what to...
2023-11-2722 min
The Aspiring Stylist with Tracey FranklinStylist: Growing Your Clientele in a Small TownLet's call it the small town advantage, because there are countless advantages to growing your clientele in a small town and I want to share with you how I've not only grown as a stylist, but more importantly as a creative in my small town. Opportunities are where you make them and this week we'll be talking about establishing your local reputation, marketing on and off social media and finding your niche in any town. Being a hairstylist in a small town has its own unique set of advantages and disadvantages and I'm here to break down...
2023-11-2036 min
The Aspiring Stylist with Tracey FranklinWhat No One Told Me About Being a “Luxury” HairstylistWhat does it actually mean to be a luxury hairstylist? It's a complicated answer to a complicated question.When most people hear the word luxury they think about the price, and while that's a small part of what makes a luxury beauty professional, I believe real luxury comes from outstanding experiences, how we treat our guests and the expertise we bring to each service.In this episode we'll talk about what it looks like to transition into the luxury market, how to position yourself as a high-end provider and what no one told me about b...
2023-11-1322 min
The Aspiring Stylist with Tracey FranklinStylists: Why You Need to Take Time OffBeing a hairstylist isn't just about cutting hair. It’s trying to live up to the expectations of every person sitting in your chair and that can be completely exhausting. Not to mention hundreds of hours every week standing on your feet, the beauty industry is physically and mentally exhausting.This week we're talking about why it's not optional to take time off. So, when should you take off? How will you afford it? What will your clients think?Join me at the Aspiring Stylist Podcast group on Facebook:https://www.facebook.co...
2023-11-0615 min
The Aspiring Stylist with Tracey FranklinHow I Used Instagram Reels to Relaunch My Social MediaI know as a hairstylist social media can feel like it's another part time job. Especially if you're posting on multiple platforms and trying to to grow your audience. I've had a business account on Instagram for about 10 years now and I've had so many ups, downs, burnouts and rebirths.The past year I've focused on a new strategy - sharing myself. I knew that sharing my work and occasionally a photo of my friends and family wasn't cutting it anymore. I wasn't growing my feed or following. So, I decided to start making short form video...
2023-10-3016 min
The Aspiring Stylist with Tracey FranklinWhere Do You See Yourself in 2024?Goals will change your career. Not having goals will also change your career. 2024 is almost here. I know, I know, it's not even Halloween yet, but I promise January 2nd will be here before you know it and I want you to be ready! This week we're talking about the best way to set goals, hold yourself accountable and find meaningful ways to grow as a stylist and person. Join me at the Aspiring Stylist Podcast group on Facebook:https://www.facebook.com/groups/theaspiringstylistAspire Barber and Beauty Academy:
2023-10-2318 min
The Aspiring Stylist with Tracey FranklinHow to Price Yourself as a New StylistThis episode is for all my new hairstylists, barbers and current beauty school students. How should you price yourself right out of school? Believe it or not, how you price yourself in the beginning of your career can have a huge impact on how far you go in the industry, both in terms of how much you'll make but also what kind of clientele you'll be serving. We'll talk about everything from skill level, market rates, costs, expenses, and even how those beginning promotions will impact your bottom line. If you're a new hairstylist or...
2023-10-1614 min
The Aspiring Stylist with Tracey FranklinClient Retention: Getting Booked and Staying BookedDid you know getting a new customer can cost five times more than retaining an existing customer? I don't know about you, but that's money I'd rather invest almost anywhere else.So how do you book and keep clients? This week we're talking about the importance of consistent customer experience, pre-booking, loyalty programs, incentives and so much more. If you're struggling with keeping a full book, this one is for you! Join me at the Aspiring Stylist Podcast group on Facebook:https://www.facebook.com/groups/theaspiringstylistAspire Barber and Beauty Academy:
2023-10-0914 min
The Aspiring Stylist with Tracey FranklinStylists: How to Stand OutHave you ever found yourself wondering, "With so many beauty professionals out there, how can I possibly stand out? Is my approach unique enough to make a mark in this saturated industry?" You might feel the pull to blend into the crowd, or maybe you’re worried you'd get lost in the sea of talented stylists. Trust me, I understand!You're not alone in this. In fact, "how to be unique in the beauty industry" is a question many passionate professionals struggle with. But here's the secret: standing out isn't as complicated as it might seem, and I...
2023-10-0220 min
The Aspiring Stylist with Tracey FranklinHow to Self-Motivate in the Beauty IndustryIn the beauty industry being able to self-motivate will make or break your career. Whether you succeed or not is completely up to you and sometimes that's scary! This week we're going to talk about all the things that can build us up and tear us down as hairstylists, barbers and beauty professionals. Taking time to understand and learn how to combat the barriers of motivation has completely transformed the way I motivate myself and the stylists around me. Join me at the Aspiring Stylist Podcast group on Facebook:https://www.facebook.com/groups...
2023-09-2517 min
The Aspiring Stylist with Tracey FranklinWhat Should You Look for in a Beauty School?This week we're taking a deep dive into one of the most crucial decisions that will shape a hairstylist, hairdresser, or barber's career: choosing the right beauty school. Whether you're just starting out or considering a career switch, this episode is your ultimate guide. We'll talk about how I found my beauty school and cover the essential elements to look for in an institution, from quality instructors to a robust curriculum.We'll look at every angle, including the often-overlooked topic of financial considerations. What scholarships and aid options are typically available? Is there a return on investment...
2023-09-1818 min
The Aspiring Stylist with Tracey FranklinFinding Your PeopleDid you know only 7% of stylists will spend their entire career at the same salon? To me, it makes sense, this is a fast-paced industry and opportunities are everywhere. We're all looking for ways to transform ourselves as creatives, but there's one thing you can do that will change everything. It’s free, you can do it anywhere and you can start anytime. Find your people. When you find the people that will encourage you, lift you up and believe in you no matter what - your life as a stylist is going to...
2023-09-1107 min
The Aspiring Stylist with Tracey FranklinStudents: How to Be Salon Ready at GraduationThis week we're going back to class and talking about all the ways you can be salon-ready at graduation from barber or cosmetology school. I think there's a huge misconception that when you graduate and pass the state boards you'll be magically ready to take on the beauty industry.I've had new stylists start working at my salon that literally have never used a pair of clippers. I’m not blaming students! That’s why I started a barber and beauty academy, but just because you passed the board doesn’t mean you’re salon-ready.Join me...
2023-09-0413 min