Shows
Glocal CitizensEpisode 281: Roots, Routes and Returns with Osei Alleyne Part 2Greetings Glocal Citizens!
This week on the podcast we have another gift from the Glocal Citizens community. In this two part conversation we meet Dr. Osei Alleyne. A joint PhD in Anthropology and Africana Studies from the University of Pennsylvania and former inaugural postdoctoral fellow at the Center for Experimental Ethnography at Penn, Dr. Osei also holds an MA in Communications from Temple University. A still active internationally touring professional Canadian Hip hop artist and Spoken word poet of Trinidad & Tobago extract, his field research employs a multi-modal ethnography of Reggae, Rastafari, Afrobeat and Hip-hop performance communities...
2025-07-2246 min
Glocal CitizensEpisode 280: Roots, Routes and Returns with Osei Alleyne Part 1Greetings Glocal Citizens!
This week on the podcast we have another gift from the Glocal Citizens community. In this two part conversation we meet Dr. Osei Alleyne. A joint PhD in Anthropology and Africana Studies from the University of Pennsylvania and former inaugural postdoctoral fellow at the Center for Experimental Ethnography at Penn, Dr. Osei also holds an MA in Communications from Temple University. A still active internationally touring professional Canadian Hip hop artist and Spoken word poet of Trinidad & Tobago extract, his field research employs a multi-modal ethnography of Reggae, Rastafari, Afrobeat and Hip-hop performance communities...
2025-07-1547 min
Glocal CitizensEpisode 235: Centering the Human in Human Resources with Rita KusiGreetings Glocal Citizens!
It’s Leo season and birthday week for both my guest and me as well as fellow Glocal Citizen and birthday celebrant Muhammida El Muhajir, which is how I was introduced to my guest, Ghanaian-born, Rita Kusi. Rita is a highly respected, passionate, and result-oriented strategic human resource professional with 20 years of experience as a generalist in the field. Currently, she serves as the CEO and Senior Consultant at Keeping 'U' Simply Intact (KUSI) Consulting, a boutique Digital HR and Marketing consulting firm providing HR and Marketing services to clients across Africa and the Un...
2024-08-1351 min
Glocal CitizensEpisode 129: The Art of the Return with Bara DiokhanéGreetings Glocal Citizens! This week the podcast is coming to you from my recent trip to the Dakar Biennale where I met my guest, Bara Diokhané, thanks to Muhammida El Muhajir from EP27 (https://glocalcitizens.fireside.fm/27). Bara was born and raised in Dakar, Senegal. In 2018 he returned after an interesting career journey in New York. A lawyer by training, Bara Diokhané, started creating works of art at the start of the the 21st century, while living in Harlem, New York as an immigrant. In 2002 he was a participating artist to the MagnetDiaspora exhibit hosted during the 2002 Dakar Biennale by...
2022-06-1447 min
The Sole ChroniclesInfluencer AfricaInfluencer Africa was a virtual forum that served as a platform for brands, marketers and influencers to explore trends, best practices and successful case studies of influencer partnerships as well as highlighting opportunities for influencers to best take advantage of their social platforms and online communities, navigating negotiations and the role brand partnerships play in the new normal.
Influencer Africa was produced by The Sole Chronicles co-host, Muhammida El Muhajir through the digital marketing agency, WaxPrint Media. Co-host, Nekeda Newell-Hall, closed the program as the keynote speaker sharing her expertise working in entertainment and influencer marketing for 20+...
2021-07-1929 min
The Sole ChroniclesNelly - Sneaker Collabs and After PartiesIn this episode, our hosts discuss projects with Nelly while working at Nike which included a sneaker design project of an Air Max 2 (Charles Barkley), supporting Nelly’s stadium tour and contributing towards the production of a giant Air Force 1 and producing Nelly’s 2003 star studded AMA After-Party.
Nekeda makes sense of Muhammida’s conviction to produce the After-Party event to mark the launch of Nike Shox despite budget constraints and internal brand conflict.
Nelly was responsible for the explosive popularity of the Air Force 1 shoe beyond the East Coast with the release of his song b...
2021-06-1239 min
SOUER LAB PODCASTSOEUR LAB feat Muhammida El Muhajir (Brand Strategist, Entrepreneur, Cultural Pioneer) (PART 2 of 2)Part 2 (continuation) Soeur Lab had the opportunity to have an in depth conversation with Philadelphia raised and Ghana based cultural pioneer, entrepreneur and brand marketing guru Muhammida El Muhajir. Muhammida has worn many hats throughout her career, from that of business owner, documentary filmmaker ("Hip Hop: The New World Order") and music marketing executive at Nike where she spearheaded deals and collaborations between the brand and iconic artists like Pharrell, Eminem and Outkast among others. As a respected expert and visionary, Muhammida has been invited to speak at institutions such as Harvard University, Oxford, The Brooklyn Museum and the UN...
2021-03-2838 min
SOUER LAB PODCASTSOEUR LAB feat Muhammida El Muhajir (Brand Strategist, Entrepreneur, Cultural Pioneer) (Part 1 of 2)SOEUR LAB had the opportunity to have an in depth conversation with Philadelphia raised and Ghana based cultural pioneer, entrepreneur and brand marketing guru Muhammida El Muhajir. Muhammida has worn many hats throughout her career, from that of business owner, documentary filmmaker ("Hip Hop: The New World Order") and music marketing executive at Nike where she spearheaded deals and collaborations between the brand and iconic artists like Pharrell, Eminem and Outkast among others. As a respected expert and visionary, Muhammida has been invited to speak at institutions such as Harvard University, Oxford, The Brooklyn Museum and the UN. She currently...
2021-03-2545 min
The Sole ChroniclesMethod Man + The Making of the Wu Tang DunkIn this episode of The Sole Chronicles, hosts Nekeda Newell-Hall and Muhammida El Muhajir share their experiences working with Method Man and the behind the scenes controversy of the Wu-tang Dunk while working at Nike.
Muhammida recounts casting Method Man in a Nike Basketball commercial and Nekeda shares an emotional recollection of the sexism that exists in the sneaker/sports industry and the incidents which led to the two having a private meeting with Nike's Vice President and Nekeda being selected for the Next Step program for future leaders of the brand.
This episode marks...
2020-12-1238 min
The Sole ChroniclesMadonnaIn this episode, hosts Nekeda Newell-Hall and Muhammida El Muhajir recount the time a very pregnant Madonna, then-husband Guy Ritchie and daughter Lourdes narrowly escaped LA paparazzi to make to the Nike celebrity showroom for a family gifting session. It was a major coup to get Madonna into the Nike showroom as she had been fiercely loyal to Adidas for many years. Unfortunately for the hosts, a star-struck colleague showed up during the meeting and almost ruined the just budding relationship.
Listen to Hall and El Muhajir as they share their experience with the pop icon and...
2020-10-2226 min
The Sole ChroniclesPharrell WilliamsIn this episode, host Muhammida El Muhajir recounts selecting Pharrell to collaborate on a Nike sneaker design project and working with the iconic producer to bring his luxury-inspired Nike dunk to life as well as booking NERD to produce music for Nike Europe's Stickman ad campaign.
Both Nekeda and Muhammida discuss artist/brand collaborations in depth and the need for artists/managers to stay close with brand reps while also highlighting their experience as young women working in the very male-dominated sports/sneaker industry.
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2020-10-0632 min
The Sole ChroniclesThe Princesses of R&B - Brandy + MonicaThe Sole Chronicles Brandy + Monica episode highlights hosts, Nekeda Newell-Hall and Muhammida El Muhajir's interactions with the R&B icons during their tenure at Nike and was inspired by the pair’s recent record-breaking Verzuz battle.
In the first episode dedicated to female artists, Newell-Hall recounts her experiences working with Brandy at the NBA early in her career and eventually again at Nike while maintaining a close relationship with the then teenager’s entire family. Newell-Hall also remembers visiting both Brandy and Monica’s trailers during the music video shoot for the now legendary “Boy is Mine” video and t...
2020-09-1031 min
The Sole ChroniclesWhen Diddy Ran The CityIn the summer of 2003, Diddy was preparing to run his first NYC marathon. He reached out to Sole Chronicles co-host, Muhammida El Muhajir then Nike's Music Marketing Manager to explore a partnership with the brand. The episode recounts the inside story and the way brands approach partnering with celebs/influencers.
The Sole Chronicles highlights the experiences two sports and entertainment industry veterans, Nekeda Newell-Hall and Muhammida El Muhajir shared while navigating the sports and sneaker industry, Hollywood, and corporate America as young Black women with roles and projects with The NBA, Nike, Jordan Brand, Global Brand Marketing In...
2020-08-2628 min
The Sole ChroniclesEminem - The Slim Shady EpisodeIn this episode of The Sole Chronicles, co-host Muhammida El Muhajir recounts designing a custom Nike with Eminem and quelling he and his team’s issue with not having a sneaker deal during a car ride after personally picking up the rap star from the airport en route to a performance.
When Muhammida El Muhajir tries to recall why it was that she picked Eminem up from the airport,co-host Nekeda Newell-Hall chimes in that it was actually a practice she brought over with her from the NBA where they worked very closely with talent and often used...
2020-08-1636 min
The Sole ChroniclesSnoop Dogg and his Doggy BiscuitsIn this episode of The Sole Chronicles, hosts Nekeda Newell-Hall and Muhammida El Muhajir recount stories of working with Snoop Dogg to bring his custom sneaker line, Doggy Biscuits, a collaboration with Pony, to life.
The Sole Chronicles highlights the experiences of two sports and entertainment industry veterans, Newell-Hall and El Muhajir shared while navigating the sports and sneaker industry, Hollywood, and corporate America as young Black women with roles and projects with The NBA, Nike, Jordan Brand, Global Brand Marketing Inc. (Diesel, Pony, Nautica), William Morris Agency, ICM, Viacom, Gatorade and more.
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2020-08-0617 min
The Sole ChroniclesJay ZOn this episode of The Sole Chronicles, hosts Nekeda Newell-Hall and Muhammida El Muhajir share their experiences working with Jay Z while working in the sneaker industry, Hollywood, and corporate America. Their failed attempts at co-sponsoring an NBA All-Star event, delivering special order product, and getting on the hip hop mogul's bad side during their tenure at Nike are highlighted in this episode.
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2020-07-1933 min
The Sole ChroniclesMichael JordanIn this episode of The Sole Chronicles, the podcast which highlights the life + times navigating the sneaker industry, Hollywood and corporate America, hosts Nekeda Newell-Hall and Muhammida El Muhajir share their experiences interacting with the G.O.A.T, Michael Jordan while working at The NBA and Nike.
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2020-07-1924 min
The Sole ChroniclesHow We Got In!In the first episode of Sole Chronicles, hosts Nekeda Newell-Hall and Muhammida El Muhajir share the story of how they got into the sports and entertainment industries. The pair first met as agent’s assistants at The William Morris Agency (now WME) in New York City and worked again together at Nike, Global Brand Marketing Inc., a footwear licensing company, and have collaborated on numerous projects over the years on projects for Gatorade, Motorola and more. Their careers have mirrored each other in many ways with sneakers, sports and entertainment being a common thread.
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2020-07-1933 min
The Sole ChroniclesWelcome to The Sole ChroniclesLife and times navigating the sneaker industry, Hollywood and corporate America with two industry veterans, Nekeda Newell- Hall and Muhammida El Muhajir. The pair have years of experience working with some if the biggest names in sport, entertainment and sneakers including the NBA, William Morris Agency, ICM, Nike, Jordan Brand, Pony, Diesel, KSwiss Gatorade, and more.
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2020-07-1100 min
Glocal CitizensEpisode 27: On Becoming Borderless with Muhammida El MuhajirGreetings Glocal Citizens! Last weekend, June 19th marked a more widespread interest and awareness around the observance of Juneteenth, the day when slavery ended in “earnest” for black people in America. I mention this in the context of my guest this week, Muhammida El Muhajir, because, the global mood has landed squarely on ideas of liberation, liberation in the most basic form—a freedom to breath. For Muhammida, that meant becoming borderless and crafting a life founded in the safety and security of Accra, Ghana. Born and raised in the US, Muhammida relocated to Ghana in 2014 and has not looked...
2020-06-2339 min