Shows
Lay of the BrandStorytelling in the tech industry: Do's & don'ts - GMU panel w/ NPR's Jack Speer; Microsoft's Tonya Neff Klause; and Merritt Group's Shahed AhmedFrom defining brand names to relaying empathy during times of crisis, businesses know the art of storytelling is paramount to success. So, how do tech companies craft their narratives? How do they take a stance on controversial issues without alienating consumers? In this episode of Lay of the Brand, we continue our discussion with a panel of experts hosted by George Mason's Department of Communications and Career Services including Jack Speer, National NPR Anchor; Tonya Neff Klause, Communications Director at Microsoft; and Shahed Ahmed, Senior Vice President and Partner at Merritt Group.2019-08-2221 minLay of the BrandReputation management in the tech industry: Panel w/ NPR's Jack Speer, Microsoft's Tonya Klause and Merritt Group's Senior VP Shahed AhmedReputation can make or break a brand in an age where information can be instantaneously tweeted and texted. So how do tech-companies maintain their brand integrity in an especially disruptive industry where innovation inevitably raises new questions about privacy, trade and community commitment? In this episode of Lay of the Brand, you'll hear seasoned insights and advice from a panel of experts hosted by George Mason's Department of Communications and Career Services including: Jack Speer, National NPR Anchor; Tonya Neff Klause, Communications Director at Microsoft; and Shahed Ahmed, Senior Vice President and Partner at Merritt Group.2019-06-1027 min