Shows
HR with Love ❤️Culture Branding ft. Nader SafinyaWould you actually work for you? In this episode, "culture guy" Nader Safinya joins me to talk about Culture Branding, why most company cultures fail, and the one thing that almost every company misses in their job descriptions! A must-listen for HR and leadership.
2026-02-0612 min
Experience Leadership - The Small Business PodcastBoost Retention and Loyalty with Culture Branding with Nader SafinyaBoost Retention and Loyalty with Culture Branding
with Nader Safinya
Marketing isn’t your biggest problem. Operations aren’t either.
The real troublemaker—the one quietly bleeding your business dry—is the gap between what your company says… and what it actually does.
In this episode of Marc Haine Live, I sit down with Nader Safinya—The Culture Branding Guy™—to explore a confronting but necessary question:
Would YOU buy from you? Would YOU work for you?
If your stomach just tightened a little… good. You’re in the right place.
About Nader
Nader...
2026-01-2657 min
Texas HRNader Safinya: Own Your Brand - Birth A CultureNader Safinya The Culture Branding Guy shares how being ghosted lead to the DisruptHR stage, and provides wonderful insights on how HR has the opportunity to be an internal steward of company branding, with a major social impact.Watch his DHRHTX 4.0 talk here: https://vimeo.com/1147417416?fl=tl&fe=ecNader at LinkedIn: https://www.linkedin.com/in/nadersafinyaNader's Website: https://blackribbit.comAND, a heartfelt acknowledgment to our amazing DHRHTX sponsor and partner UKG: https://www.ukg.com
2026-01-0523 min
Are You Awesome Today?Culture Branding with Nader Safinya This week, Nader Safinya joins Stephen with the topic of Culture Branding. Nader has over 15 years' experience leading and developing full-scale brands. He describes his own purpose as bringing cool jobs to cool people, by helping SMBs become culture brands that put quality of life first and emerge as symbols of progress. This is a great discussion about branding and Nader shares some great questions that we should be asking as we explore our own brand.
2025-12-2226 min
Systems SimplifiedFrom Values to Action: The Culture Branding Model Explained by Nader SafinyaIn This Episode Culture is often discussed but rarely operationalized. Many organizations state their values, but few have systems that ensure those values guide behavior, communication, and decision-making at every level. In this episode of Systems Simplified, Adi Klevit interviews Nader Safinya, founder of Blackribbit, about his culture branding methodology that unifies customer and employee experiences. Nader explains why organizations unintentionally design two separate experiences, how this misalignment weakens culture, and why culture must be built on three foundational values that never change. He also discusses the Culture Brand Statement, the Inside Outside In model...
2025-12-0331 min
Rising Tide Leadership PodcastThe Mirror Test Every Leader Should Take | Nader Safinya (Ep. 136)What if your company’s culture and brand are telling two different stories? 🤔 Join Mo and special guest Nader Safinya, founder of Black Ribbit, as they unpack how “culture branding” transforms teams, trust, and leadership from the inside out. 🌊 Discover why empathy, honesty, and self-awareness might be your most powerful tools as a leader. 💡
👉 Would you work for you?
#Leadership #CultureBranding #NaderSafinya #RisingTideLeadership #EmpathyInLeadership #BrandCulture #AuthenticLeadership #SelfAwareness #LeadershipPodcast #WorkCulture
https://www.linkedin.com/in/nadersafinya/
2025-11-0627 min
Business BreakthroughsThe Untold Story of Blackribbit | Inside Nader Safinya’s Entrepreneurial MindThe Untold Story of Blackribbit: Inside Nader Safinya’s Entrepreneurial Mind In this episode, we sit down with Nader Safinya, the visionary Founder & CEO of Blackribbit, to uncover the untold story behind one of the most innovative brands emerging from the UK startup scene. From humble beginnings to building a creative powerhouse, Nader shares his journey of entrepreneurship, leadership, innovation, and the mindset it takes to build something truly impactful. Discover how Blackribbit is redefining branding and business strategy in today’s fast-changing digital world — and the key lessons every entrepreneur can learn from Nader’s story.
👉 In this conv...
2025-10-2838 min
Built to Sell Built to BuyCulture Branding: How to Build a Company That Moves 56x Faster — with Nader SafinyaIn this episode of Built to Sell | Built to Buy, host Sam Penny sits down with Nader Safinya, founder of Black Ribbit and creator of the Culture Branding™ methodology — a powerful framework that bridges brand, culture, and leadership to accelerate decision-making and deepen loyalty inside and outside organisations.Over two decades, Nader has worked across continents and industries to help businesses design cultures that live their values, not just print them on a wall. He reveals how aligning core beliefs across employees and customers can make decisions up to 56 times faster, boost retention, and drive measurable growth.
2025-10-151h 03
The Way of The Wolf249: Nader Safinya & Sean BarnesWhat does it take to build a brand people actually believe in? Sean Barnes and Nader Safinya explore culture branding, executive coaching, and the future of leadership in a post-COVID world.
Podcast Show Notes – Episode 249 | 09.30.2025
Episode Title: Nader Safinya & Sean Barnes
Key Moments
0:00 - Introduction to Nader Safinya and Black Ribbit
1:05 - Welcome to The Way of the Wolf
1:33 - Culture branding and its challenges
2:42 - The impact of COVID-19 on workplace dynamics
5:10 - Employee vs. customer experience disconnect
...
2025-09-3055 min
Marketing x AnalyticsBridging Employee Experience x Company Values, with Nader Safinya | Sponsored by SearchMasterThis episode is sponsored by SearchMaster, the leader in traditional paid search keyword optimization and next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for free!
Watch this episode on YouTube!
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Nader Safinya, founder of Blackribbit, about the concept of culture branding. Nader discusses the disconnect between what companies say and do, the effects of the Great Resignation, and how culture branding aligns internal and external company experiences. He emphasizes...
2025-09-2925 min
Opening PathwaysSE01 E21 - The Evolution of Branding | With Nader SafinyaIn this conversation, Nadir Safinya, founder of Black Ribbit, shares his journey from graphic designer to culture branding expert. He discusses the importance of aligning company values with employee and customer experiences, the challenges of leadership, and his vision for a harmonious future where work enhances human potential. Nadir emphasizes the need for empathy in branding and the significance of trust in leadership, while also exploring the impact of AI on the workplace.Connect with Nader on LinkedIn: https://www.linkedin.com/in/nadersafinya/We hope you enjoyed this episode of Opening Pathways. L...
2025-07-2935 min
Pull the Chute - Grow your People, Grow your Company PodcastBuild Your Brand: The Simple Model That Connects Employees & CustomersSend us a textPull the Chute podcast features Nader Safinya, The Culture Branding Guy, Founder of Blackribbit, Helping Founders Fix the Gap Between Culture, Brand, and Growth.He's a brand designer. Culture focused. With 20+ years guiding organizations through transformation, he offer targeted solutions for specific business challenges. As the founder of culture branding agency Blackribbit, he developed methodologies that deliver results at speed.
2025-06-0231 min
Common Sense - Leadership Powered by Common SenseHow Can Companies Align Their Brand and Culture for Greater Success? | Ep 392
Aligning Brand and Culture: A Blueprint for Organizational Success In the latest episode of “Leadership Powered by Common Sense,” host Doug Thorpe engages in a thought-provoking conversation with Nader Safinya, an expert in bridging the gap between a company’s brand and its internal culture. This episode delves into the critical need for businesses to ensure […]
The post How Can Companies Align Their Brand and Culture for Greater Success? | Ep 392 first appeared on Leadership Powered by Common Sense.
2025-05-2700 minLeadership - Leadership Powered by Common SenseHow Can Companies Align Their Brand and Culture for Greater Success? | Ep 392
Aligning Brand and Culture: A Blueprint for Organizational Success In the latest episode of “Leadership Powered by Common Sense,” host Doug Thorpe engages in a thought-provoking conversation with Nader Safinya, an expert in bridging the gap between a company’s brand and its internal culture. This episode delves into the critical need for businesses to ensure […]
The post How Can Companies Align Their Brand and Culture for Greater Success? | Ep 392 first appeared on Leadership Powered by Common Sense.
2025-05-2700 minExecutive leadership - Leadership Powered by Common SenseHow Can Companies Align Their Brand and Culture for Greater Success? | Ep 392
Aligning Brand and Culture: A Blueprint for Organizational Success In the latest episode of “Leadership Powered by Common Sense,” host Doug Thorpe engages in a thought-provoking conversation with Nader Safinya, an expert in bridging the gap between a company’s brand and its internal culture. This episode delves into the critical need for businesses to ensure […]
The post How Can Companies Align Their Brand and Culture for Greater Success? | Ep 392 first appeared on Leadership Powered by Common Sense.
2025-05-2700 minLeadership Powered by Common SenseHow Can Companies Align Their Brand and Culture for Greater Success? | Ep 392
Aligning Brand and Culture: A Blueprint for Organizational Success In the latest episode of “Leadership Powered by Common Sense,” host Doug Thorpe engages in a thought-provoking conversation with Nader Safinya, an expert in bridging the gap between a company’s brand and its internal culture. This episode delves into the critical need for businesses to ensure […]
The post How Can Companies Align Their Brand and Culture for Greater Success? | Ep 392 first appeared on Leadership Powered by Common Sense.
2025-05-2700 minLeadership Training - Leadership Powered by Common SenseHow Can Companies Align Their Brand and Culture for Greater Success? | Ep 392
Aligning Brand and Culture: A Blueprint for Organizational Success In the latest episode of “Leadership Powered by Common Sense,” host Doug Thorpe engages in a thought-provoking conversation with Nader Safinya, an expert in bridging the gap between a company’s brand and its internal culture. This episode delves into the critical need for businesses to ensure […]
The post How Can Companies Align Their Brand and Culture for Greater Success? | Ep 392 first appeared on Leadership Powered by Common Sense.
2025-05-2700 minBusiness coaching - Leadership Powered by Common SenseHow Can Companies Align Their Brand and Culture for Greater Success? | Ep 392
Aligning Brand and Culture: A Blueprint for Organizational Success In the latest episode of “Leadership Powered by Common Sense,” host Doug Thorpe engages in a thought-provoking conversation with Nader Safinya, an expert in bridging the gap between a company’s brand and its internal culture. This episode delves into the critical need for businesses to ensure […]
The post How Can Companies Align Their Brand and Culture for Greater Success? | Ep 392 first appeared on Leadership Powered by Common Sense.
2025-05-2700 min
Respect My Blueprint PodcastRevolutionizing Company Culture: Nader Safinya’s Blueprint for Brand IdentityAlright, buckle up, folks, because today’s guest is here to turn the world of business culture upside down. He is the founder and CEO of Blackribbit, a culture branding agency that is revolutionising the concept of leadership, inspiring, and fostering a thriving workplace. While others are stuck in the old-school mindset, this innovative entrepreneur is out here leading the charge on how to enlighten leadership, employee well-being, and shape the future of humanity in business in 2025 and beyond.He’s not just about profits—he’s about purpose. So, if you’re ready to revolutionise your business mindset, let’s welc...
2025-04-2653 min
Social SoupSocial Soup Podcast (Episode 47: Branding, Belonging, and Bullsh*t Meetings, with Nader Safinya)Michelle chats with Nader Safinya, founder of culture branding agency Blackribbit and host of the Frog Talk podcast.In this episode, we explore what it means to lead, communicate, and build brands with real depth. From childhood challenges and racial identity to the contradictions of corporate “inclusivity,” our Nader holds nothing back. He and Michelle unpack how curiosity, creativity, and courage can drive stronger culture and branding, both personally and professionally. We also get into the culture of performative “safe spaces” and why some meetings are just well-catered avoidance.Plus: a...
2025-04-251h 01
Decision Factory#29 Startups Aren’t for Everyone—And That’s OK: Building Culture Without Compromise with Nader SafinyaIf you’ve ever felt like you’re trying to build a team or culture that’s constantly letting you down—or if you’re a founder stuck hiring people who "look good on paper" but crumble under pressure—this episode is for you.In this episode of The Ugly Phase, I sit down with Nader Safinya, founder of Blackribbit and expert in employer and customer brand alignment, to unpack one of the hardest truths about building a startup: not everyone is built for this. And when you bring in the wrong people—or build the wron...
2025-04-031h 09
Your Passion, Purpose and Personal Brand164 The Hidden Disconnect: Why Your Workplace Culture is Killing Your Brand with Nader SafinyaIs your company saying all the right things to customers while silently pushing away your best employees? In this eye-opening episode of Your Passion, Purpose and Personal Brand, we sit down with Nader Safinya, known as The Culture Branding Guy, who reveals the dangerous gap between what companies say and what they actually do. After an incredible journey that included applying to 460 jobs in just six months, Nader developed a revolutionary approach to branding that focuses on the alignment between internal culture and external messaging. He shares how this disconnect is costing businesses both talent and customers...
2025-03-0440 min
The Quest Express: Travel, Culture & Untold StoriesEp. 113: Nader Safinya - The Culture Branding Guy Sparks a New EraNader Safinya's Persian upbringing involved lots of parties, moving every 3 years, and innate skills of design & observation. In today's episode, we discuss how Blackribbit, his culture brand strategy design agency, is making waves, and changing society's relationship to the workplace. 🐸 Work with Nader: https://www.blackribbit.com 🐸 Check out Frog Talk Podcast: https://www.blackribbit.com/podcastInside this episode:Nader's international cultural influencesThe impact of design thinking on workplace cultureHow Blackribbit was bornFrog Talk podcast conversationsBridging huge generation gapsHow to build a unique brand identityWhat is a rapid...
2025-02-1000 min
Business Growth SpotlightEp. 3 Creating Cohesive Company Cultures w/ Nader SafinyaIn this episode of the Business Growth Spotlight podcast, Heidi sits down with Nader Safinya, the culture branding guy and founder of Black Ribbit. Nadir discusses his unique dual strategy approach to bridging the gap between a company's internal culture and external brand identity. He shares insights on creating "cool jobs for cool people," the importance of aligning employee and customer experiences, and how businesses can scale by focusing on their people-first values. Tune in to learn how Nader is helping companies transform their workplaces and attract top talent in 2025.Nader Safinya is known as The Culture...
2025-02-0326 min
FROG TALKThe Real Strength of DEIBIn this episode of Frog Talk, host Nader Safinya sits down with Desiree Goldie, Director of Marketing and Culture at ZRG Partners, to discuss the transformative role of Diversity, Equity, Inclusion, and Belonging (DEIB) in the workplace. Drawing from her personal experiences and professional journey, Desiree highlights the critical importance of aligning internal culture with external brand perception and explains how companies can create more inclusive environments that drive both employee engagement and organizational success. With practical insights and thought-provoking anecdotes, Desiree makes a compelling case for integrating DEIB into the heart of corporate strategy.
2024-10-2446 minFROG TALKBreak the Fear of EntrepreneurshipIn this episode of Frog Talk, host Nader Safinya interviews business strategist and leadership coach Heidi Schalk about the power of discovering your why and adopting an entrepreneurial mindset. Heidi shares her personal journey of transitioning from stay-at-home mom to successful entrepreneur, driven by her deep connection to her children. She discusses the importance of finding a purpose that emotionally resonates and offers advice on empowering teams, fostering personal growth, and incorporating self-care into leadership. This episode is filled with actionable insights for anyone looking to transform their mindset and make a meaningful impact.
Guest Details:
NAME: Heidi Schalk
...
2024-10-0342 minFROG TALKYour Brand's Financial DNAEver wondered how a leader's financial behavior can make or break a company? In this episode of Frog Talk, host Nader Safinya sits down with Hugh Massie, a pioneer in behavioral finance and a Titan 100 CEO, to uncover how understanding financial behavior revolutionizes businesses and impacts company culture, leadership, and brand identity. Hugh, the founder and executive chairman of DNA Behavior International, brings decades of experience applying behavioral insights to help organizations optimize their leadership strategies. This conversation offers deep, actionable insights into the often-overlooked but vital connection between leadership behaviors and company performance.
...
2024-09-1252 minFROG TALKLeading with ConsciousnessIn this episode of Frog Talk, host Nader Safinya engages with Dr. Ron Stotts, a renowned psychology and conscious leadership expert, to explore how leaders can transform their organizations by embracing emotional intelligence. The discussion delves into the shift from authoritarian leadership to a more inclusive, empathetic approach, highlighting the impact this can have on both productivity and personal well-being. Dr. Stotts shares powerful stories and practical strategies, making this episode a must-listen for anyone looking to lead with purpose and create lasting change in their workplace.
Episode Guest Details:
Name: Dr...
2024-08-2934 minFROG TALKLeading with ConsciousnessIn this episode of Frog Talk, host Nader Safinya engages with Dr. Ron Stotts, a renowned psychology and conscious leadership expert, to explore how leaders can transform their organizations by embracing emotional intelligence. The discussion delves into the shift from authoritarian leadership to a more inclusive, empathetic approach, highlighting the impact this can have on both productivity and personal well-being. Dr. Stotts shares powerful stories and practical strategies, making this episode a must-listen for anyone looking to lead with purpose and create lasting change in their workplace.Name: Dr Ron StottsTitle:
2024-08-2734 minFROG TALKHead, Heart, and Briefcase: Employees are your Company AnatomyJoin host Nader and guest Lisa Prusak, an organizational psychologist and CEO of Redstone Business Consulting Group, in this enlightening "Frog Talk" episode as they explore the transformative power of understanding employee personas to revolutionize company culture. Discover how recognizing the diverse psyches of a multi-generational workforce and using behavioral assessments can enhance intrinsic motivation and engagement. Learn practical strategies for creating a value proposition for empl...
2024-08-1354 minFROG TALKDecentralize Leadership for SuccessIn this conversation, Nader Safinya and Malcolm Pease discuss company culture and leadership in acquiring blue-collar and industrial businesses. Malcolm shares his philosophy of managing company culture and ensuring employee ownership in their roles. They discuss the importance of shifting the culture from a centralized business around the owner to a more decentralized structure. Malcolm emphasizes the need to understand the current culture and dynamics of the organization and make strategic ...
2024-07-0245 minFROG TALKThe Intersection of Technology, Work, and Human ValuesIs AI an enhancement tool or a threat? Join us for an enlightening conversation with Chris Dyer, an international keynote speaker and renowned expert on company culture, employee engagement, and remote work. Chris highlights the transformative power of AI in various job sectors, from Amazon warehouses to copywriting, showing how AI shifts job roles rather than outright replacing them. We share practical strategies to alleviate employee fears about job displacement, emphasizing AI's potential ...
2024-05-2854 minFROG TALKBoosting Company Culture with Strong CommunicationToday's guest speaker:Name: Dan WalshLinkedin: linkedin.com/in/danwalshx/BIO: Dan Walsh is the Head of Growth at Tightrope Interactive and brings 20 years of marketing expertise to his unique "holistic growth" approach. By focusing on nurturing the individuals driving key business metrics, Dan has successfully guided his company through challenging markets while encouraging a culture of continuous improvement and deep engagement.Overview:Discover what happens when the tenacity of the human sp...
2024-04-171h 08FROG TALKRevolutionizing the Job Market with Ethical Hiring TechniquesHave you ever been "ghosted" after a promising job interview, or left to wonder why a potential employee vanished without a trace? This episode peels back the layers of this maddening trend, mirroring the unpredictability of modern dating, as we charge through the flawed interview process and the rise of 'selfish care' culture post-COVID. We're joined by workplace experts who bring their personal stories and professional insights to the fore, dissecting the individual-focused mindset that's c...
2024-03-3043 minFROG TALKThe Art of Attracting Talent That Shares Your Company's VisionUnlock the secrets of thriving workplace culture as we delve into employee engagement and leadership influence intricacies. This episode promises to equip you with the strategies for embodying your company's brand from the hiring process and beyond, even amidst the trials of remote work and the pandemic. Together, we examine the phenomenon of 'quiet quitting' and how it may signal a deeper call for empathetic leadership and strategic communication to keep your team driven and connected.Ever w...
2024-03-3044 min
The Power of Authority SpotlightBuilding Purposeful Brands Through Organizational Culture With Nader SafinyaNader Safinya is the Founder and Principal of Blackribbit, a brand strategy design consultancy helping companies nurture their brand with a clear purpose, build lasting relationships with their audience, and stimulate their growth. Leading with care, reliability, and purpose, the team has helped businesses evolve into emotionally resonant brands that invite recognition, loyalty, and scale. With over 15 years of experience in branding and design, Nader has been leading and developing full-scale brands. He employs emotive approaches derived from communications and design thinking principles to help organizations become more attractive, making recruits eager to work with them and c...
2024-01-2229 min