Shows
Ops CastBehind the Scenes with the OpsCast CrewText us your thoughts on the episode or the show!On today's episode, hosts Michael Hartmann, Naomi Liu, and Mike Rizzo come together for a candid midyear conversation about everything happening in the MO Pros community and the broader Marketing Ops landscape. From membership model updates and upcoming events to fresh research and evolving roles, this chat covers a ton of ground. Whether you're a longtime member or just tuning in, this is your go-to catch-up on where things stand in 2025 and where we’re headed.Tune in to hear: Membership Model Shi...2025-07-0146 min
Ops CastMarketing Ops isn't Marketing - The Spicy Hot TakeText us your thoughts on the episode or the show!Can marketing operations truly be considered a part of traditional marketing, or does it stand as its own unique discipline? Join us in this thought-provoking episode of OpsCast as we explore this question from multiple angles, diving into the essential roles and responsibilities that define marketing operations. Hear from Mike Rizzo as he delves into the origins of this contentious debate, intended more to spark conversation than controversy, and listen to Michael Hartmann and Naomi Liu as they share their differing viewpoints on the operational focus and...2024-08-2645 min
Ops CastExploring the Possibility of Alphabet's Acquisition of HubSpotText us your thoughts on the episode or the show!Could the acquisition of HubSpot by Alphabet spell a revolution or a step back for marketing automation? Join Naomi Liu, Mike Rizzo, and myself, Michael Hartmann, as we tackle this burning question. We dissect the ripple effects of such a corporate shake-up, drawing from historical tech giant acquisitions and project what it could mean for the innovative landscape of marketing tools. We don't just stop there; we also weigh in on the shifting tide towards bespoke marketing stacks, questioning whether the allure of customization outweighs the convenience...2024-05-0637 min
Ops CastBehind the Mic: OpsCast's 100th Episode CelebrationText us your thoughts on the episode or the show!In this episode, hosts Michael Hartmann, Naomi Liu, and Mike Rizzo, reflect on reaching a significant milestone of publishing 100 episodes. They discuss their surprise at the podcast's success and its impact on listeners. They highlight the diverse global audience and share interesting statistics about their listeners' locations.The hosts also discuss the uniqueness of podcasting as a medium for connecting with others and how it allows them to meet and learn from various experts and professionals. They touch on the challenges of podcasting, such as l...2024-01-2232 minOps CastMOps-Apalooza 2023 Recap with Michael Hartmann, Naomi Liu & Mike RizzoText us your thoughts on the episode or the show!In today’s episode, The Ops Cast hosts Michael Hartmann, Naomi Liu, and Mike Rizzo dive into a detailed recap of MOps-Alooza 2023. This episode offers an engaging discussion that reflects on the highlights, key learnings, and memorable moments from the event. The trio shares their personal takeaways, emphasizing the innovations and strategies that stood out. They also engage in a lively conversation about attendee feedback and suggestions that could shape MOps-Apalooza 2024. Whether you're a marketing operations professional or just curious about the latest trends in the field, th...2023-11-2041 minOps CastWhat is MarketingOps.comText us your thoughts on the episode or the show!In this episode, we are talking about the new MarketingOps.com site and how that's tied into the MO Pros community and everything else.Join us for this discussion between your show hosts, Mike Rizzo, Naomi Liu, and Michael Hartmann.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show2022-06-2744 min
The Marketing MillennialsThe Future of Marketing Ops | Ops Cast Podcast (MoPros)The Marketing Millennials chat with Mike Rizzo (Founder of MoPros), Michael Hartmann (Sr. Director, Marketing Ops at Informa Markets), and Naomi Liu (Director or Global Marketing Ops at EFI) about all things Marketing Ops.
Check out Ops Cast: HERE
2022-02-2749 minOps CastOps Cast After Dark: MOps & IT Alignment, DAMs + MOps, and Project Management Challenges with Naomi Liu, Mike Rizzo and Michael HartmannText us your thoughts on the episode or the show!In this episode, we have a casual conversation about several top of mind topics. There may or may not have been adult beverages involved.How important is Marketing Ops and IT alignment? Why is not talked about more?Should Digital Asset Management (DAMs) be under the domain of Marketing Ops?Why is project management and project management platforms a challenge?Recorded live.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show2021-12-0738 minOps CastOps Cast After Dark: Reflecting on the year, mentorship, and more! w/ Naomi Liu, Michael Hartmann & Mike RizzoText us your thoughts on the episode or the show!The "Three Amigos" (as Michael H. says) jump on a special recording of what may become a new set of special episodes we are calling "Ops Cast After Dark".In this episode, the team reflects on the past year of growth within the community plus we discuss the importance of mentorship for both the mentor and the mentee. FYI: Adult beverages were consumed during the recording of this episode.Episode Brought to You By MO Pros The #1 Community for Marketing Op...2021-11-1841 minOps CastEP 20 - What Would it mean to be a Certified Marketing Ops Professional?Text us your thoughts on the episode or the show!One of the things we have touched on during almost all of the episodes prior to this (and will continue to touch on) is what should be included in a certification for Marketing Operations. In this episode, Naomi Liu, Mike Rizzo and Michael Hartmann talk through this in some detail. We talk about:the inconsistent definition of Marketing Operations, when should certification come into play, should there be tiers or different tracks, what is the role of platform-specific certificationsetc., etc., etc.We would love...2021-08-0548 min