Shows
Less Insurance Dependence PodcastHow Inflation and a Weak Economy are Making Fee-For-Service an Appealing Option In this episode, co-hosts Gary Takacs and Naren Arulrajah discuss the rising appeal of fee-for-service dental care as inflation and economic challenges strain insurance-based practices. They explore how increasing costs, especially in wages, and declining reimbursements from PPOs are pushing many dentists to consider dropping insurance plans altogether. By reducing insurance dependence, dentists can regain control over their fees, enhance practice profitability, and offer high-quality care. This episode highlights the benefits of transitioning to fee-for-service as a sustainable path to a thriving, independent dental practice.
2024-11-1417 min
The Stress-Free Dentist ShowEpisode #204: Naren Arulrajah - How to Gain New Implant or Clear Aligner Patients at the lowest cost?In this episode of the Stress-Free Dentist Podcast, Dr. Block interviews Naren Arulrajah, the CEO of Ekwa Marketing. They explore proven marketing strategies to bring high-value patients into your practice. From mastering SEO and Google Analytics to building patient trust, marketing expert Naren shares insights on attracting implant patients and establishing your expertise. Discover actionable tips to boost patient engagement and grow your practice stress-free!
2024-11-1224 min
Insurance UntangledYour Marketing Blueprint to Make 2025 Your Best Year YetIn this episode, Ben Tuinei and Naren Arulrajah discuss the high costs dental practices face with PPO plans, which can lead to significant financial write-offs. Naren shares the benefits of using SEO as a cost-effective alternative for patient acquisition, noting that SEO can yield 30 times the value of PPO-driven patients. He highlights key metrics for marketing success in 2025, such as tracking new patient costs, boosting keyword rankings, and improving conversion rates. This episode also emphasizes the importance of collecting Google reviews to enhance practice visibility and trust encouraging practices to rethink insurance dependency and explore digital strategies. ...
2024-11-1221 minLess Insurance Dependence PodcastAre There Potential New Patients Who Are Not Affected by A Soft Economy? In this episode of the Less Insurance Dependence Podcast, Gary Takacs and Naren Arulrajah explore whether potential new patients exist who are unaffected by a soft economy. They discuss how certain high-value dental services, such as implant restorations, smile makeovers, and sleep apnea treatments, remain in demand despite economic downturns. They emphasize the importance of attracting patients seeking specific solutions, regardless of financial conditions. Listeners will gain insights into how to build a recession-proof practice by focusing on patients who seek high-value procedures and leveraging SEO to reach them.
2024-11-0718 minLess Insurance Dependence PodcastIs A Hybrid Practice the Right Model for You?In this episode of the Less Insurance Dependence podcast, Gary Takacs and Naren Arulrajah explore the concept of a hybrid dental practice model. They begin by discussing the definition of a hybrid model, which involves a mix of participating in some PPO insurance plans while also offering fee-for-service care. For many dental practices, the journey to a fully fee-for-service model may seem daunting, especially since around 90-95% of U.S. dentists are in-network with PPO plans. For these practices, transitioning to a hybrid model can serve as a stepping stone, allowing them to gradually reduce insurance dependence without fully...
2024-10-3120 minLess Insurance Dependence PodcastWhat is a Top 1% Practice and How do you get There?In the latest episode of the Less Insurance Dependence podcast, co-hosts Gary Takacs and Naren Arulrajah explore what it truly means to be part of the top 1% of dental practices and how to reach that elite status. Throughout the conversation, Gary shares seven key strategies that can propel practices to the top level, hinting at several specific goals that successful practitioners should aim for. He discusses the significance of achieving a healthy work-life balance and having a high-performance team, which are crucial for overall satisfaction and success in the dental field. This engaging episode offers listeners a g...
2024-10-1719 min
The Stress-Free Dentist ShowEpisode #200: Naren Arulrajah - What is NAP and why is it important?In this episode of the Stress-Free Dentist Podcast, Dr. Block welcomes back Naren Arulrajah, the CEO of Ekwa Marketing to dive into the importance of maintaining consistent NAP (Name, Address, Phone) information for dental practices. He explains how NAP affects local SEO, builds patient trust, and streamlines communication. Learn more about the role of Google My Business in enhancing a practice's visibility, common challenges with keeping NAP accurate, and actionable strategies to overcome these issues.
2024-10-1517 minInsurance UntangledThree Things You Must Know About MarketingIn this episode, Naren Arulrajah delves into essential dental marketing strategies that can transform a practice's growth. He discusses the importance of tracking the cost per new patient across various channels, using a grocery shopping analogy to explain the value of understanding marketing investments. Naren highlights the long-term benefits of SEO as a powerful strategy for attracting patients and building credibility while contrasting it with the faster but more expensive results of Google and social media ads, emphasizing the need for consistency and commitment when implementing organic social media, describing it as a long-term growth tool. Book...
2024-10-1518 minLess Insurance Dependence PodcastStaying motivated as you go out of networkIn this episode of the Less Insurance Dependence Podcast, Gary Takacs and Naren Arulrajah explore strategies for staying motivated as dental practices transition out of PPO networks. They emphasize that this journey is more of a marathon than a sprint, with practices seeing gradual improvements as they reduce their dependence on insurance. The key to success lies in maintaining a strong sense of motivation, both for doctors and their teams. Dentists must act as Chief Motivation Officers (CMOs), leading by example and keeping morale high during this challenging process. As the team stays motivated and patient concerns are handled w...
2024-10-1019 minLess Insurance Dependence PodcastYour Key to a Profitable Practice Are These Five Expense CategoriesIn this episode of the Less Insurance Dependence Podcast, Gary Takacs and Naren Arulrajah focus on the five major expense categories that, when managed effectively, can substantially improve a dental practice's profitability. These categories account for 85% of a practice's expenses. They stress that effective management of these key expenses can lead to a thriving dental practice. One particular challenge is managing team wages, which have been impacted by rising inflation. However, growth can help offset these costs. By growing a practice by $100,000 annually, significant profitability gains can be achieved, especially when the practice maintains the same team a...
2024-10-0322 minLess Insurance Dependence PodcastA New Patient Experience that You and Your Patients Will LoveIn this episode of the Less Insurance Dependence Podcast, co-hosts Gary Takacs and Naren Arulrajah explore the concept of creating a memorable and impactful new patient experience in dental practices. They emphasize the importance of designing an experience that aligns with patient expectations while achieving the practice's goals for comprehensive care. The hosts discuss the significance of the first impression a dental practice makes on a new patient. A well-structured new patient experience can lead to five-star reviews, long-term patient retention, and increased case acceptance. The focus is on delivering an experience that balances the patient's desire for a...
2024-09-2623 minInsurance UntangledThe Truth about What Your Marketing Company Owes You!In this episode, Naren Arulrajah emphasizes the importance of effective marketing for expanding a dental practice, starting with a visually appealing, personalized website that drives patient acquisition. Key elements for success include: 1. Showcasing awards 2. Patient testimonials 3. Clear calls to action 4. Mobile optimization You'll be able to learn why some practices struggle to attract new patients despite good SEO, the value of call tracking and improving answering processes, and how your team can align with modern marketing strategies. To truly maximize your practice's growth, it's crucial to regularly...
2024-09-2427 minLess Insurance Dependence PodcastWhy Strategic Growth is So Powerful?In this Episode of the Less Insurance Dependence Podcast, Gary Takacs and Naren Arulrajah emphasize the importance of strategic growth for dental practices, especially those looking to reduce their reliance on PPO plans. The hosts stress that strategic growth is vital for any dental practice, as staying stagnant is not an option due to inflation and rising costs. Intentional growth ensures that a practice's income and value continue to rise over time. The episode highlights several methods to achieve strategic growth. One primary strategy is resigning from PPO plans, which allows practices to retain 45-50% more of...
2024-09-1921 minLess Insurance Dependence PodcastSuccessfully Resigning from PPO Plans WILL Result in Better Work Life BalanceIn this episode, Gary Takacs and Naren Arulrajah discuss the critical topic of resigning from PPO plans to improve work-life balance. They explore why reducing insurance dependence is vital for dentists seeking a more fulfilling and sustainable practice. Dentists often face challenges such as low reimbursement rates and increased patient loads associated with PPO plans. By reducing their dependence on these plans, dentists can gain better control over pricing, enhance profitability, and provide higher-quality patient care. The episode features real-life success stories from dental practices that have successfully resigned from PPO plans. These testimonials highlight the positive...
2024-09-1219 min
Smarter Vet Financial PodcastInterview with Naren Arulrajah, Veterinary Marketing ExpertSend us a textSend us a Text Message.On this week's episode, Tom talks with CEO of EKWA Marketing and host of the Veterinary Business Podcast Naren Arulrajah on the main points of focus for vets who are trying to up their practice's marketing game. Take our quick quiz to see how protected you are https://flveterinaryadvisors.com/protected-assessment/Find our book "Unleashed: The Financial Clarity Every Veterinarian Needs" at https://lnkd.in/ehqujdf8-----Extra resources galore!Listen to more episodes: https://flveterinaryadvisors.com/smarter-vet-financial-podcast/
2024-09-0323 minLess Insurance Dependence PodcastHandling Team ResistanceIn this episode of the Less Insurance Dependence Podcast, Gary Takacs and Naren Arulrajah address the common issue of team resistance when transitioning to a less insurance-dependent practice. They discuss practical strategies for managing team members' fears and concerns, highlighting the importance of clear communication, ongoing training, and maintaining a patient-centered approach. Understanding that resistance is a natural human response to change, especially when job security is perceived to be at risk, the hosts emphasize that this shift doesn't mean abandoning patients but rather allows the practice to set its fees while remaining patient-friendly. Gary and Naren...
2024-08-2920 minLess Insurance Dependence PodcastNegotiated Fee Schedules - Truth or Fiction?In this episode of the Less Insurance Dependence Podcast, Gary Takacs and Naren Arulrajah discuss "Negotiated Fee Schedules: Truth or Fiction." Historically, until around 2011 or 2012, dentists had some success negotiating fees with PPO plans. However, in recent years, insurance companies have largely stopped negotiating fees, leaving dentists with limited options. Gary explains that while insurance companies generally refuse to negotiate when asked directly, there has been a recent shift. In some cases, after a dentist resigns from a PPO plan, the insurance company might reach out with an offer to renegotiate the fee schedule in an attempt t...
2024-08-2217 minLess Insurance Dependence PodcastFee Setting GuidelinesIn this episode of the Less Insurance Dependence Podcast titled "Fee Setting Guidelines," hosts Gary Takacs and Naren Arulrajah go deep into the crucial topic of how to set fees in a dental practice effectively. They begin by emphasizing the importance of regularly updating fees, particularly in an inflationary economy, to ensure that dental practices remain profitable. Gary discusses the ideal, though impractical, method of using cost accounting to determine fees, where the exact cost of delivering each service is calculated, and a profit margin is added. However, due to the complexity and variables involved, this method is only...
2024-08-1519 min
The Stress-Free Dentist ShowEpisode #190: Naren Arulrajah - Are you using Influence Principles to Attract and Retain New Patients.In this episode of the Stress-Free Dentist Podcast, Dr. Block welcomes Naren Arulrajah back to discuss Robert Cialdini's 7 Influence Principles, along with a newly identified 8th principle. Discover how to apply these principles to enhance your dental practice, from attracting new patients to boosting retention. Learn about the power of authority, social proof, and reciprocity, and get practical tips for leveraging these strategies in a healthcare setting. Tune in for valuable insights and actionable steps to grow your practice with influence and confidence.
2024-08-0624 minLess Insurance Dependence PodcastAnswering Your Questions Around Controlling Your OverheadIn this episode of The Less Insurance Dependence Podcast hosts Gary Takacs and Naren Arulrajah discuss a critical topic for dental practices: controlling overhead. They begin by discussing the essential aspects of overhead, defining it as all necessary expenses to run a practice, excluding the dentist's compensation. For solo practices, they recommend keeping overhead below 60%. They stress the importance of focusing on the five main expense categories that constitute about 85% of a practice's costs: staff compensation, lab expenses, facility costs, consumable supplies, and marketing. Gary and Naren offer practical advice on managing these expenses, such as monitoring...
2024-08-0122 minInsurance UntangledFour Marketing Habits That Will Transform Your Dental PracticeIn this podcast episode, the focus was on transforming dental practices through four key marketing habits. First, Naren Arulrajah emphasizes the importance of Google Reviews, encouraging practices to aim for ten or more five-star, detailed reviews monthly to enhance reputation and trust. Second, highlighting the value of showcasing high-value dental cases through before-and-after visuals on various platforms. Third, stressing the critical role of understanding and optimizing digital marketing strategies to maximize returns on investment. Lastly, mastering the art of influence in treatment acceptance, urging dentists and their teams to develop persuasive communication skills to drive patient engagement and higher-value...
2024-07-3023 minLess Insurance Dependence PodcastYou Can Have a Profitable Practice AND Serve Those In NeedIn this episode of The Less Insurance Dependence Podcast, hosts Gary Takacs and Naren Arulrajah delve into the critical topic of balancing profitability and serving those in need within a dental practice. The central topic of this episode is the idea that it is possible to have a profitable practice while serving those in need. Naren shares his experience working with dentists and notes that most dental professionals are driven by a desire to help others rather than solely by profit. However, he acknowledges that many dentists need help with the business side of their practices, especially w...
2024-07-2519 minLess Insurance Dependence PodcastAttracting High-Value Patients to Your Dental PracticeIn this episode of The Less Insurance Dependence Podcast, hosts Gary Takacs and Naren Arulrajah dive into the essential strategies for attracting high-value patients to a dental practice. They open the discussion by emphasizing the importance of reducing insurance dependence, aiming to transform practices. The episode's primary focus is on high-value services. Gary defines procedures requiring more investment from patients and offering higher productivity per unit of time for the practice. These services include dental implants, adult orthodontics, cosmetic dentistry, complex restorative dentistry, oral conscious sedation, and more. By incorporating these services, dentists can significantly enhance their...
2024-07-1820 minLess Insurance Dependence PodcastPayment Details When Resigning from PPO PlansIn this episode of The Less Insurance Dependence Podcast, host Gary Takacs and Naren Arulrajah discuss crucial payment details when resigning from PPO plans. They aim to alleviate the common anxieties dentists face when transitioning away from insurance dependence. The core topic of this episode delves into the logistics of payment collection post-PPO resignation. Gary explains that most insurance companies, except Delta, allow for the assignment of benefits, meaning the insurance company will continue sending checks directly to the practice. For Delta, however, checks are sent to the patients, necessitating full payment collection at the time of service. Gary...
2024-07-0423 min
The Stress-Free Dentist ShowEpisode #185: Naren Arulrajah - What is your marketing ROI?In this episode of the Stress-Free Dentist Podcast, Dr. Block and Naren Arulrajah discuss healthcare marketing. They explain how to measure marketing ROI and calculate the cost of acquiring a new patient. The conversation covers the costs and effectiveness of SEO, Google Ads, and social media ads, highlighting why Google Ads can be pricier than SEO. They also explore the pros and cons of different strategies and the declining impact of traditional media. Tune in to learn more about dental marketing and evaluating your ROI.
2024-07-0218 minInsurance UntangledWhat is NAP, and why is it important? In this episode, marketing expert Naren Arulrajah uncovers the key marketing concepts to boost your online presence and drive traffic to your business. Ever heard of NAP? It's not what you think! Naren breaks down why Name, Address, and Phone Number (NAP) consistency is the hidden gem of digital marketing, especially for mastering SEO and reeling in direct traffic from sites like Yelp. Discover how Google's algorithms prioritize NAP and why even minor inconsistencies can impact your visibility. Plus, learn insider tips on managing your Google My Business profile and hear real-world strategies to outshine competitors in your area...
2024-07-0223 minLess Insurance Dependence Podcast"How to Speak to Patients about the value of being Out of Network "In this episode of the Less Insurance Dependence Podcast, hosts Naren Arulrajah and Gary Takacs discuss effective strategies for communicating with patients about the value of being out of network. The primary focus is on framing the conversation to highlight the benefits for the patients, encapsulated by the principle of WII-FM (What's In It For Me?). Gary emphasizes the importance of maintaining high-quality care and a positive patient experience, explaining that staying out of network ensures the practice's ability to provide these consistently. By not being constrained by insurance companies, the practice can invest in the latest...
2024-06-2720 minLess Insurance Dependence PodcastWhy Haven't PPO Plans Raised Fees or Yearly Maximums in 25 Years?In this episode of The Less Insurance Dependence Podcast, hosts Gary Takacs and Naren Arulrajah tackle the question of why PPO plans have not raised fees or yearly maximums in 25 years. They attribute this stagnation to insurance companies' greed, emphasizing the industry's profit-driven nature. Despite this, they offer insights and strategies for dental practices looking to reduce their dependence on insurance plans and transition to a fee-for-service model. Gary and Naren address common concerns of dentists, such as drawing enough fee-for-service patients and surviving in states like California, where insurance economics may need to align with practice...
2024-06-2020 min
Veterinary Business PodcastHow To Master NAP For Veterinary PracticesWant more free traffic for your veterinary practice? Listen to the latest episode of the Veterinary Business Podcast where Naren Arulrajah, CEO of Ekwa Marketing and Ryan Davies, Veterinary Marketing Consultant and an expert in Digital Marketing, discuss how to master NAP for veterinary practices and unlock 95% of the free traffic Google offers! Learn more and get a FREE marketing report card from Ryan. Book your free meeting now 👇 https://www.veterinarybusinessinstitute.com/msm/ryan/
2024-06-2023 minLess Insurance Dependence PodcastYes, It is possible to Successfully Drop PPO Plans in 12 Months, but Should You?In this episode of The Less Insurance Dependence Podcast, hosts Gary Takas and Naren Arulrajah discuss the feasibility and implications of dropping PPO plans within 12 months. Gary highlights that while it is possible to resign from PPO plans quickly, success depends heavily on a practice's preparation. He emphasizes the importance of transitioning to a relationship-driven practice to retain patients and reduce overhead costs. Gary shares insights from his experience helping over 400 practices across the U.S. and notes that rushing the process without proper preparation, such as training the team in communication and ramping up marketing efforts, can lead...
2024-06-1323 minVeterinary Business PodcastDisciplined EntrepreneurshipUnlock Growth: Disciplined Entrepreneurship for Your Veterinary Practice Join us for a conversation with Dr. Christie Cornelius, a successful veterinarian and founder of VetSpark. In this episode, Dr. Cornelius and our co-host Naren Arulrajah will unravel the secrets of disciplined entrepreneurship.
2024-06-1328 minLess Insurance Dependence Podcast10 KPIs That Define A Thriving & Profitable Dental PracticeIn this episode of the Less Insurance Dependence Podcast, hosts Naren Arulrajah and Gary Takacs focus on the ten key performance indicators (KPIs) that define a thriving and profitable dental practice. They highlight the importance of these KPIs in measuring and improving various aspects of a dental practice. First, they discuss the importance of new Google reviews, recommending a goal of at least ten new reviews per month to enhance online reputation and attract new patients. Next, they emphasize the need to measure new patients per month, specifically adult patients undergoing comprehensive exams, to ensure a steady...
2024-06-0619 min
The Stress-Free Dentist ShowEpisode #181: Naren Arulrajah - Do you know if SEO is working for you?In this week's episode, Dr. Block welcomes Naren Arulrajah, CEO of Ekwa Marketing. Listen in as they discuss the metrics you need to track for SEO and why mastering SEO is more important before you think of Google Ads to avoid unnecessary expenses for your dental practice.
2024-06-0418 minLess Insurance Dependence PodcastHow do I stay profitable after dropping PPO Plans?In this episode of The Less Insurance Dependence Podcast, Gary Takacs and Naren Arulrajah explore strategies for maintaining profitability after dropping PPO plans. They emphasize the dual approach of increasing revenues and decreasing expenses, noting that eliminating the high overhead of PPO adjustments is crucial. Gary advises focusing on building a strong hygiene department, incorporating high-value services like adult orthodontics, cosmetic dentistry, and dental implants, and using oral conscious sedation to boost treatment acceptance. He also highlights the importance of effective marketing, maximizing the use of auxiliary team members, and improving case presentation skills to increase daily...
2024-05-3022 minVeterinary Business PodcastHow Turning Your Vision Into Action Can Change Your Life And CareerImagine transforming your veterinary career from just a job to a path towards your dream life! This episode of the Veterinary Business Podcast cracks the code on how to do exactly that. Dr. Kelly Cooper, a powerhouse with experience in both private practice and corporate leadership, joins host Naren Arulrajah to reveal the magic of crafting a vision statement.
2024-05-3030 min
Voices of IFESWorld Assembly 2023 Opening Ceremony: Annette Arulrajah - 'Tabah dan Tangguh' / Psalm 84Join us on our new series of content showcasing talks from World Assemblies. Annette Arulrajah, IFES Associate General Secretary, opens World Assembly 2023 by exploring our theme - 'Tabah dan Tangguh' - through the imageries of pilgrimage in Psalm 84.
2024-05-2922 minInsurance UntangledAre You Using Influence Principles to Attract and Retain New PatientsIn this episode, Naren Arulrajah shares how dentists can use influence principles to attract and retain patients. He explores the seven principles taught by Dr. Chinni, which will help increase patient compliance and case acceptance. Specific examples include using Google reviews for social proof, gaining awards for authority, and building relationships for reciprocity. Naren encourages listeners to visit influencefordentistry.com for additional training and resources tailored to dental practices. By leveraging these influence techniques, dental professionals can enhance their patient relationships, increase appointment bookings, and ultimately grow their practices successfully. Book your free marketing strategy meeting here...
2024-05-2823 minLess Insurance Dependence PodcastCan Your Practice Truly Survive Without Insurance?In this episode of the "Less Insurance Dependence" podcast, hosts Gary Takacs and Naren Arulrajah tackle the pressing question: Can Your Practice Truly Survive Without Insurance? The episode elaborates on four questions sent in by listeners, addressing various aspects of dealing with insurance companies, particularly focusing on Delta Dental. Gary shares his expertise and experience, shedding light on the evolving landscape of insurance, the challenges posed by Delta Dental, and strategies for managing insurance transitions effectively. Listeners learn about the expected changes from Delta Dental, including potential fee reductions and increased administrative burdens for providers. They also...
2024-05-2318 minLess Insurance Dependence PodcastCan Insurance Companies Set Fees for Uncovered Services?In this episode of "The Less Insurance Dependence Podcast," Gary Takacs and Naren Arulrajah engage in a detailed discussion on whether insurance companies possess the authority to establish fees for services not covered under insurance plans. They travel into the historical challenges dentists face when insurance companies dictate fees for services beyond their coverage, pondering the philosophical implications of such practices. Notably, they shed light on recent legislative advancements in select states that aim to address this issue. The conversation underscores the importance of dentists staying abreast of state regulations and refraining from violating contract terms. Furthermore, they advocate...
2024-05-1618 minLess Insurance Dependence PodcastShould I Accept Assignment of Benefits Once we are Out of Network?In this episode of the Less Insurance Dependence podcast, Gary Takas and Naren Arulrajah tackle a common dilemma faced by dental practices transitioning out of network: should they accept the assignment of benefits? They begin by elucidating the significance of this term in dental insurance processes, where accepting the assignment of benefits means authorizing the insurance company to send the reimbursement check directly to the dental practice rather than to the patient. The hosts discuss the variability in policies among insurance companies, particularly focusing on the restrictive nature of Delta Dental regarding the acceptance of the assignment...
2024-05-0919 minLess Insurance Dependence PodcastIs Dentistry a Profession or an Industry?In this episode of The Less Insurance Dependence Podcast, co-hosts Gary Takacs and Naren Arulrajah dive into a thought-provoking discussion on whether dentistry should be considered a profession or an industry. They acknowledge the significant influence of insurance companies on dental practices, shaping them more towards being transactional providers rather than relationship-driven professionals. Gary emphasizes the importance of the terminology used, advocating for viewing dentistry as a profession due to the expertise, care, and dedication involved in providing dental services. He urges listeners to assess where their practice lies on the spectrum between transactional and relationship-driven and to consider...
2024-05-0219 min
The Stress-Free Dentist ShowEpisode #176: Naren Arulrajah - When to Use Google Ads?In this episode, Dr. Block is excited to host recurring guest Naren Arulrajah, the CEO of Ekwa Marketing. Today's episode is all about marketing, where they compare traditional marketing and digital marketing. Listen to their discussion on the types of marketing you can use and when you will need to use Google ads to promote your dental practice.
2024-04-3022 minLess Insurance Dependence PodcastThe Most Effective way to Lower your Practice OverloadIn this episode of The Less Insurance Dependence Podcast, hosts Gary Takas and Naren Arulrajah delve into the topic of reducing practice overhead in dentistry. They emphasize the importance of addressing rising expenses, particularly in the post-COVID era, where overhead costs have surged due to inflation and increasing wages. The hosts present a case study illustrating the impact of transitioning from in-network to fee-for-service, highlighting significant revenue increases and profit gains. They emphasize viewing PPO adjustments as marketing expenses and advocate for dentists to regain control over fee setting by resigning from PPO plans. Gary...
2024-04-2518 minInsurance UntangledWhat are the top dental insurance-related issues practices are going through this year in 2024? In this engaging podcast episode, join hosts Ben Tuinei and Naren Arulrajah as they explore the pressing challenges dental practices face regarding insurance in 2024. From a shortage of skilled billers to perplexing denial trends and mounting accounts receivables, we dissect the top five issues impacting dental offices today.
2024-04-2314 minLess Insurance Dependence PodcastHigh Value Dentistry Series: Cosmetic DentistryIn this podcast episode, hosts Gary Takacs and Naren Arulrajah discuss the importance of offering high-value services like cosmetic dentistry to attract new patients and improve practice profitability. They share tips for dentists interested in expanding their services, such as joining professional organizations and using effective marketing strategies. They also highlight the growing demand for cosmetic dentistry among millennials. Tune in for valuable insights and opportunities for practice growth!
2024-04-1820 minInsurance UntangledWhat are the 5 Things Every Successful Dental Practice Does?In this episode, Naren Arulrajah explores the core practices driving success for dental practices. He stresses the significance of being metrics-driven, fostering accountability, prioritizing patient experience, mastering case acceptance, and excelling in marketing. Through candid discussions, listeners can gain invaluable insights into overcoming common challenges such as burnout and delegation. With a focus on actionable advice and real-world examples, this episode serves as a beacon of guidance for dental professionals striving to elevate their practices and achieve enduring success in a competitive landscape. Sign up for a Free Consultation and find out how well you a...
2024-04-1635 minLess Insurance Dependence PodcastSneak Preview on Possible Benefits ReformTune in to this episode of the "Less Insurance Dependence" podcast, where hosts Naren Arulrajah and Gary Takacs provide a sneak preview of possible benefits reform in dental insurance. Drawing from Gary's insightful interview with Dr. Brett Kessler, president-elect of the American Dental Association (ADA), they delve into the pressing topic of benefits reform and its potential impact on dental practices. From disparities in coverage to advocating for patient-friendly approaches, Naren and Gary shed light on the transformative possibilities that reform could bring. Don't miss this engaging discussion. Join the conversation today!
2024-04-1118 minLess Insurance Dependence Podcast5 Less Expected Benefits of Successfully Resigning from PPO PlansJoin Gary Takacs and Naren Arulrajah on the "Less Insurance Dependence" podcast as they delve into the often-overlooked benefits of resigning from PPO plans. In this enlightening episode, learn how freeing yourself from PPO entanglements can lead to increased profitability, more time for patient care, and a happier workplace environment. Gain valuable insights and real-life examples that will empower you to take control of your dental practice and thrive outside the confines of PPO dependence. Don't miss out on this eye-opening discussion.
2024-04-0420 minVeterinary Business PodcastOvercoming Business Challenges As VeterinariansFrom Farm Boy to Thriving Entrepreneur: Dr. Rullan's Veterinary Odyssey Uncover the hidden challenges and hard-won wisdom in this episode of the Veterinary Business Podcast! Host Naren Arulrajah sits down with Dr. Alberto Rullan, a distinguished equine veterinarian, TEDx speaker, and multi-business owner.
2024-04-0445 minInsurance UntangledTake Aways from An Amazing Insurance Untangled Event Tune in to our latest episode, where we recap an incredible three-hour event held on March 1st, 2024. Featuring insightful talks from industry experts Ben Tuinei, Jordon Comstock, Naren Arulrajah, Morgan Millett, Dr. Eric Block, Erica Aguilera, and Tessina Bullock, the event delved into avoiding common pitfalls in dental practice management. Highlights include: Strategies for negotiating fees with insurance companies. Mastering the dental patient journey. Optimizing collections. Harnessing the power of membership plans. Learn valuable tips on morning huddles, leveraging Google reviews, and maximizing profits through proper
2024-04-0223 minInsurance UntangledThe Biggest Lessons from Our Dental Clients In this episode, Naren Arulrajah explores the essential attributes of successful dental practice owners. Drawing from the guest's extensive experience working with dental practitioners, he delves into three key focuses: delegation, a win-win mindset, and a commitment to growth. The podcast hosts emphasize the importance of mastering delegation, fostering a positive, win-win attitude, and maintaining a growth mindset. Through anecdotes and insights, they highlight how these attributes contribute to sustained success and offer practical strategies for implementation.
2024-03-2632 minVeterinary Business PodcastMaximizing Call Conversions For Pet Parent Engagement In The Veterinary PracticeIs your veterinary practice missing out on precious calls from potential clients? In this episode of the Veterinary Business Podcast, it's all about turning those ringing phones into loyal pet parents! Host Ryan Davies reunites with Naren Arulrajah, the mastermind behind the podcast and a guru in veterinary marketing.
2024-03-1431 minLess Insurance Dependence PodcastWhat does it really mean to be Fee-for-Service?In this episode of The Less Insurance Dependence podcast, co-hosts Gary Takacs and Naren Arulrajah delve into the topic of what it truly means to be fee-for-service (FFS) in dentistry. They emphasize that being FFS entails charging your full fees and receiving them directly from patients without involvement from insurance companies. They address common misconceptions about FFS dentistry and advocate for a patient-friendly approach. They highlight the importance of continuing to provide excellent care and support to patients, regardless of their insurance status. Additionally, they discuss practical strategies for navigating the transition from being in-network with insurance plans to...
2024-03-0819 minVeterinary Business PodcastEuthanasia : Do You Know Everything You Need To Know To Avoid Professional Complaints?This episode tackles the often-difficult topic of pet euthanasia with expert veterinarian Dr. Céline Leheurteux, Veterinarian and CEO of Vetceterra Solutions Inc, Euthabag, Together with Naren Arulrajah, our host, they delve into navigating this emotional experience for both the veterinarian and the pet parent with compassion and clarity. Dr. Leheurteux shares her expertise in navigating these challenging conversations with pet owners, focusing on both compassion and clarity. Learn invaluable tips on: Avoiding common pitfalls that can lead to professional concerns. Exploring responsible and dignified aftercare options for pet families. Ensuring a p...
2024-02-2926 minVeterinary Business PodcastCreating A Veterinarian-Specific Financial Plan. Are you drowning in student loan debt or struggling to navigate the financial challenges of running your veterinary practice? We've got your back! Join host Naren Arulrajah and special guest Dr. Meredith Jones in the latest episode, where they unravel the secrets of financial success tailored for veterinary professionals. Dr. Jones, once a vet in scrubs, shares her inspiring journey of transforming into a financial guru. 🌟 Key Takeaways: Learn the "why's and how's" of the financial world, specially crafted for veterinarians. Discover actionable tips and strategies to take control of your finances righ...
2024-02-1524 minVeterinary Business PodcastHow To Make 2024 Your Best Year Yet With Powerful MarketingIs 2024 your year to shine brighter than ever? Join Naren Arulrajah, the SEO master himself and CEO of Ekwa Marketing, alongside Ryan Davies for a captivating podcast episode brimming with expert insights! Get personalized insights, discover untapped opportunities, and gain the "unfair advantage" you need to thrive! This episode is more than just information – it's a gateway to a supportive community and a brighter future for your practice. ✨ Don't miss out – tune in and join the transformation!
2024-02-0141 minVeterinary Business PodcastBurnout Prevention Among Veterinary ProfessionalsIn the fast-paced world of veterinary medicine, the challenges are countless, and the stakes are high. Today's episode features a distinguished guest, Dr. Marie Holowaychuk. As the CEO and Founder of Reviving Vet Med and a fervent advocate for the well-being of veterinary professionals, Dr. Holowaychuk, along with our host, Naren Arulrajah, delves into the critical issue of burnout in the veterinary field. Dr. Holowaychuk candidly shares personal challenges, offering valuable insights into overcoming burnout and stress associated with the profession while maintaining a harmonious work-life balance. Join us for this compelling conversation as we explore practical a...
2024-01-1836 minVeterinary Business PodcastSimple Guide To Getting More 5-Star Google Reviews Than Any Other Practice In Your CommunityIn the current era, where the digital marketing landscape is pivotal, we are joined by Naren Arulrajah, CEO of Ekwa Marketing and Founder of the Veterinary Business Institute, as our esteemed guest. Together with our gracious host, Dr. Amanda Landis-Hanna, they dive into a dynamic and illuminating conversation on staying ahead in the digital realm, specifically focusing on Google Reviews. If you're a veterinarian or a practice manager eager to enhance your online reputation, this podcast is tailored just for you. Tune in for valuable insights that promise not to disappoint!
2024-01-1129 min
Ophthalmology Business PodcastSimple Guide to Getting More 5-Star Google Reviews than any other practice in your communityAs an expert in healthcare digital marketing, Naren Arulrajah has been assisting private practice owners in winning their marketing game and attracting more patients for over 15 years. In this episode, he, together with our co-host, Dr. David Lazar, dives into a strategic plan to get more Google reviews than any other practice in your area. They will set you a goal to achieve in 2024 and will provide a simple step-by-step plan to grab more reviews from your patients.
2024-01-0322 minVeterinary Business PodcastGoogle Ads Versus Google OrganicJoin Naren Arulrajah, CEO of Ekwa Marketing, together with Ryan Davies, our co-host, as they delve into the nuances of dominating organic search. Explore the pros and cons of both approaches, with a focus on the superior ROI of Google Organic. Whether you're a seasoned veterinarian/practice manager/veterinary technician, or a beginner, this podcast unveils key strategies for climbing the ranks on Google SEO. Tune in to gain insights that will take your digital marketing to new heights.
2023-12-1435 minInsurance UntangledWhy Practices Fail with Marketing? In this episode, Naren Arulrajah explains why many practices struggle and fail with marketing. He emphasizes the crucial aspects of their costs and effectiveness—helping people find solutions to their needs and providing reasons to choose your service over others. Naren also highlights the challenges and strategies to secure a strong presence on Google through SEO, with the importance of executing a clear plan. Don't let marketing mistakes hold you back from reaching your potential patients and growing your business. Ekwa's dedicated team of experts devotes 4-6 hours prior to the meeting to ca...
2023-12-1232 minVeterinary Business PodcastVeterinary Medicine Entering The Next NormalJoin us for an intriguing conversation featuring Dr. Peter Weinstein, President of PAW Consulting and a dedicated veterinarian. In this episode, he discusses the post-COVID challenges in the veterinary industry and shares insights on navigating toward a future that favors individual practices. Hosted by Naren Arulrajah, this conversation anticipates the progression of veterinary medicine and explores strategies to thrive in the changing landscape.
2023-11-1726 minVeterinary Business PodcastPower of Networking in a Veterinary BusinessJennifer Dyrek, CEO of Veterinary Team Solutions, emphasizes the significance of networking in the field of veterinary medicine. In her insightful discussion with Naren Arulrajah, she explains why networking is crucial and provides practical tips on how to effectively apply it in veterinary practice.
2023-11-0321 minVeterinary Business PodcastJourney through veterinary medicine through the eyes of a veterinarianIn this engaging show, Dr Mark Roozen, a seasoned Veterinarian and Business advisor teams up with Naren Arulrajah, CEO of Ekwa Marketing, to explore the world of veterinary medicine.
2023-10-2628 minVeterinary Business PodcastHow Pet Parents Are Choosing A Veterinarian In 2023In this show, Dr. Mark Roozen, Veterinarian and Business advisor together with Naren Arulrajah, CEO of Ekwa Marketing, delve into the thoughts and considerations of modern pet parenting.
2023-10-1923 min
AiFounders Podcast ShowInaugural EditionIn this inaugural episode, you'll hear the engaging conversation between host Ryan Davies and guest Naren Arulrajah, the visionary founder of AiFounders, who shares his mission for the podcast, emphasizing the importance of building a supportive community. Naren introduces the podcast's mission to empower AI entrepreneurs with valuable insights. Throughout this conversation, we explore the art of creating a supportive community, tapping into Naren's expertise in digital marketing. Join us on this journey to connect with the AI business community, share knowledge, and fuel your entrepreneurial aspirations.
2023-10-1814 minVeterinary Business PodcastThe Standing Ovation Practice with Dr. Joel ParkerIn this show, Dr. Joel Parker, Veterinarian and Co-founder Veterinary Practice Solutions & Naren Arulrajah, CEO of Ekwa Marketing, explain what is Standing Ovation Practice and how to achieve such a practice.
2023-10-1230 minVeterinary Business PodcastVeterinary Business Podcast Vision and Podcast StrategyIn this show, Dr. Joel Parker, Veterinarian and Co-founder Veterinary Practice Solutions & Naren Arulrajah, Introduces the brand new podcast series & platform – Veterinary Business Podcast.
2023-10-0627 min
The Raving Patients PodcastReplacing PPO Plans With Google With Naren ArulrajahFor many years now, I've been talking about how PPO write-offs should be a marketing expense. After all, if you truly look at your numbers, you'll notice that you waste a lot of money on PPO write-offs. As business owners, we should be trying to maximize our profits and minimize our expenses, not the opposite, which is why today, I discuss how you can replace your PPO plan with… Google! Yes, you've read it right, you can replace your PPO plan with Google, and if you're not sure where to start, then you're in l...
2023-09-0839 min
Tech Business Roundtable PodcastTBR - The Inaugural EditionIn this inaugural episode, host Ryan Davies is joined by Naren Arulrajah, the visionary founder of Tech Business Roundtable. Naren shares the podcast's mission to empower tech entrepreneurs with invaluable insights. The discussion delves into building a supportive community, drawing from Naren's digital marketing expertise. Listeners gain a glimpse into overcoming challenges during business growth and scaling. Naren imparts three essential entrepreneurial lessons: persistence, others-focused success, and continuous skill improvement. Engage with the tech business movement, connect on social platforms, and join this exciting journey of knowledge-sharing and growth.
2023-08-1734 minOphthalmology Business PodcastHow to Dominate Google Search?"Just like acing university admissions, mastering Google's algorithm is the key to online success." -Naren Arulrajah- In today's digital landscape, a robust online presence is an absolute must for businesses across all industries, including the healthcare sector. The strategic implementation of Search Engine Optimization (SEO) has the potential to significantly enhance the prospects of ophthalmology practice owners who are striving for success. In this episode, co-host Sarah Duval and guest speaker Naren Arulrajah, an SEO expert who works with ophthalmologists, discuss how healthcare practices, specifically in ophthalmology, can benefit from understanding Google's ranking algorithm. ...
2023-08-1635 min
The Dental Brief PodcastMastering Google's Algorithms: A Deep Dive into SEO Success | Naren Arulrajah | The Dental Brief #231We are joined by Naren Arulrajah to discuss Mastering Google's Algorithms: A Deep Dive to SEO Success and more!Naren Arulrajah is the CEO of Ekwa Marketing (ekwa.com) and the founder of The Dental Marketing Society. He is also the co-founder of the Reducing Insurance Dependence Academy (rid.academy). With over 18 years of experience, he has been instrumental in assisting dentists in expanding their businesses online and achieving prominence on Google. Naren co-hosts two well-received dental podcasts: ThrivingDentist.com and LessInsuranceDependance.com, alongside Gary Takacs. In addition, he has established a F...
2023-08-1517 minOphthalmology Business PodcastReducing Wait Times and Optimizing Patient Flow with the 4 S'sIn Episode 35 of the Ophthalmology Business Podcast, industry expert Jane Shuman, President and Founder of Eyetechs, Inc., joins host Naren Arulrajah to unveil one of her unique strategies. This episode packs a detailed guide to Jane's innovative and groundbreaking 4S strategy, a toolkit designed to increase the efficiency and success of your practice.
2023-07-1922 minOphthalmology Business PodcastMaximizing the Impact of Your Website: Key Elements Every Ophthalmologist Should ConsiderMaximizing the impact of your ophthalmology practice website involves a multifaceted approach. By improving search engine visibility, providing a user-centric experience, highlighting your expertise, optimizing for local search, and regularly monitoring and updating your website, you can attract more patients, build credibility, and ultimately grow your practice. In this episode, Naren Arulrajah, CEO of Ekwa Marketing, and Ryan Davies engage in an acquainted discussion that embraces the power of the internet and leverages your website as a powerful tool to connect with patients and expand your reach in the digital landscape.
2023-06-1427 min
OBGYN Business PodcastHow to Dominate Google Search?Do you need help attracting new patients to your practice? Look no further than this podcast episode featuring Naren Arulrajah, a seasoned OB-GYN Marketing Consultant and SEO Expert who is also the CEO of EKWA Marketing.
2023-04-2026 minOphthalmology Business PodcastGoogle Ads Versus Google OrganicIn this podcast episode, Naren Arulrajah and Guido Piquet engage in a lively discussion on Google Organic versus Google Ads. They explore the advantages and disadvantages of both approaches and provide valuable insights into how an ophthalmology practice could strategically leverage these differences to boost its bottom line.
2023-04-0532 minOBGYN Business PodcastThe Role of Emerging Technologies for OBGYNWelcome back to the OBGYN Business Podcast. In this episode, we will explore emerging technologies' significance in OB-GYN healthcare. Our guest Dr. Melissa Walsh joined Naren Arulrajah to discuss the use of blockchain and emerging technologies to improve patient care management practices. Dr. Walsh is a board-certified OB-GYN physician and healthcare advocate with over a decade of experience. Dr. Walsh explains how blockchain technology can enable patients to have almost instantaneous access to their medical records, better educate themselves about their disease processes, and become more engaged in their healthcare.
2023-03-2328 minOBGYN Business PodcastBreast Implant Related Health Issues in Women and Recent FDA Safety UpdatesIn this episode, our guest, Robyn Towt, Joined Naren Arulrajah to discuss the severe health risks associated with breast implants. She talks about her experience with breast implants and the journey that led her to become a patient advocate.
2023-03-0223 min
Reducing Insurance Dependance JournalHow to Convince a Patient to choose you for High Value Services such as VeneersIn this episode, marketing expert Naren Arulrajah shares valuable insights on attracting high-value patients to your dental practice, particularly for services such as veneers. He emphasizes the importance of adopting a two-pronged strategy that focuses on delivering fundamental general dentistry while offering lucrative high-value services. Naren also discusses the six fundamental principles of SEO and shares common mistakes that practice owners make, which can negatively impact growth. With practical tips and actionable steps, this episode is a must-listen for dental practitioners looking to expand their services and increase their revenue.
2023-02-2322 minOphthalmology Business PodcastHow to make 2023 your best year yet with powerful marketingThis episode is one of the most exclusive episodes of the Ophthalmology Business Podcast. Naren Arulrajah, CEO of Ekwa Marketing and Ophthalmology Marketing Expert, conducts an insightful discussion about digital marketing techniques, such as SEO strategies, with our fabulous co-host Sarah Duval, Director of Marketing and Business Development at Concord Eye Center.
2023-02-1536 minOBGYN Business PodcastHow to Expand Services in Your Ob/Gyn Practice With UltrasoundIn this episode of the OBGYN Business Podcast, Naren, Arulrajah interviews Kerry Faulk, Fetal Echo Sonographer and Clinical Instructor at Caldwell Community College and Technical Institute. They discuss the topic of expanding services in an OB-GYN practice through ultrasound. Kerry explains the necessary equipment, such as ultrasound machines and probes, and the importance of having a registered sonographer as part of the team. They also explore the ideal time to allocate for OB-GYN ultrasounds and emphasize the importance of quality over quantity. This episode provides practical and valuable insights for OB-GYN practices looking to expand their services through ultrasound.
2023-02-0916 minOBGYN Business PodcastHow to Make 2023 Your Best Year Yet with Powerful MarketingOB-GYN Marketing Consultant, SEO Expert & CEO of EKWA Marketing Naren Arulrajah Joins the conversation today with Dr. Mikio Nihira to talk about how to improve your Google ranking and search engine optimization to attract new patients.
2023-02-0224 minReducing Insurance Dependance JournalWhy are PPO Practices High Overhead Practices?Dentists are often concerned with overheads since they can significantly impact a dental practice's profitability. It is highly possible to boost revenues and give patients more affordable care by cutting costs! In this episode, Naren Arulrajah talks about how you may use digital marketing to drastically reduce the overhead costs you are suffering from due to PPO plans.
2023-01-2616 minReducing Insurance Dependance JournalTips to Grow Clear AlignersNaren Arulrajah discusses the effectiveness of Google search. He provides practical examples of how to use keywords for high value services to strategically appear on Google's first page. Listen to this podcast to understand the primary factors that the Google algorithm considers to determine the top 5% of websites in dentistry!
2023-01-1213 minOphthalmology Business PodcastOffice-Based Cataract SurgeryIn this exclusive episode, Tony Burns, Principal Founder, Chief Strategy Officer of iOR Partners & Naren Arulrajah, Founder of Ophthalmology Business Academy, Ophthalmology Marketing Consultant & CEO of Ekwa Marketing, discuss Office-Based Cataract Surgery and how it can be an efficient solution in the planning, development, operations, and support of ophthalmic practices. Tony Burns also shares tips for physicians on growing their careers and strategies to grow their practice in 2023.
2023-01-1116 minOphthalmology Business PodcastHow Patients Choose a Doctor in 2022 and Beyond?In this episode, Naren Arulrajah, CEO of Ekwa Marketing and Founder of Ophthalmology Business Academy, discusses how patients search online and what practices can do to ensure they find them.
2022-12-2824 minOphthalmology Business PodcastLeadership in Tough TimesIn this episode, Guido Piquet, Chief Operations Officer of Mann Eye Institute, Co-host of Ophthalmology Business Podcast & Naren Arulrajah, CEO of Ekwa Marketing and Founder of Ophthalmology Business Academy, discusses and highlights the vital factors a leader should consider in tough times. Listen to get inspired!
2022-12-0735 minOphthalmology Business PodcastLeading with IntentionIn this exclusive episode, Sarah Duval, Director of Marketing and Business Development at Concord Eye Center & Naren Arulrajah, CEO of Ekwa Marketing and Founder of Ophthalmology Business Academy, discusses how to lead employees with intention. Listen to get inspired!
2022-11-3026 minOphthalmology Business PodcastOphthalmology Business Academy Vision and Podcast StrategyIn this show, Guido Piquet, Chief Operations Officer at Mann Eye Institute & Naren Arulrajah, Introduces the brand new podcast series & platform - Ophthalmology Business Podcast. Naren Arulrajah, CEO of Ekwa Marketing, Founder of Ophthalmology Business Academy and author of 16 distinct publications, shares his unorthodox road to entrepreneurialism & what has led him to start the Ophthalmology Business Academy and the benefits for the academy members and the vision, mission, and strategy behind the academy.
2022-11-2319 minOBGYN Business PodcastThe development of Medicare, Medicaid and payment reform measures in the United States Part 1In this show, Dr. Mikio Nihira & Naren Arulrajah discuss how the current payment reforms have evolved and, as an OBGYN, why it’s so important to talk about payment reforms. Tune into this episode & find out some critical points in the current US healthcare system.
2022-11-1024 minOBGYN Business PodcastOBGYN Business Academy Vision and Podcast StrategyIn this show, the Medical Director of Seven star OB/GYN, Dr. Mikio Nihira & Naren Arulrajah, introduce the brand new podcast series & platform – OBGYN Business podcast. Naren Arulrajah, CEO of Ekwa Marketing & Founder of the OBGYN Business Institute and author of 16 distinct publications shares his unorthodox road to entrepreneurialism & what has led him to start the OBGYN Business Institute. And talk about the vision and strategy of the academy, the podcast, and the gaps in knowledge among clinicians, and also share the topics to be covered & how the members benefited from the academy.Become a Member: www.obgynbusinessinstitute.com/reg...
2022-11-0320 min
Dental Growth Domination PodcastWhy Recurring Revenue Matters!In this episode, Naren Arulrajah and Jordon Comstock discuss 7 reasons why recurring revenue matters for a dental practice and how recurring revenue can positively impact the dentist and team members' lives.
2022-10-1919 minDental Growth Domination PodcastWelcome to the Dental Growth Domination PodcastNaren Arulrajah and Jordon Comstock co-host the Dental Growth Domination Podcast. Together they will discuss 6 themes that will help every practice owner dominate dental practice growth by marketing the practice the right way and creating a continuously growing revenue.
2022-10-0519 min
Growing Dermatologist Podcast ShowTax planning and current marketing trends featuring Carole Foos & Naren Arulrajah Key Points: David Mandell & Carole Foos, Partners at OJM Group, in conversation with Ekwa Marketing CEO, Naren Arulrajah Introduction Background Changes you will see The impact for practice owners QBI deduction Planning Opportunity Accounts: Retirement vs traditional Mobile friendly website Google Final thoughts Contact: David Mandell: David@ojmgroup.com Carole Foos: carole@ojmgroup.com Website: www.ojmgroup.com Podcasts: www.ojmgroup.com/education/podcasts/ Naren’s Email: Naren@ekwa.com Website: www.ekwa.com Special Offers: Send a text to 555-888 and enter: DERMPOD Free consultation: Go to www.o...
2019-01-2100 min
Efficient Practice Podcast006 How to Leverage Influence Marketing in Your Dental Practice with Naren ArulrajahIn this episode, I interview Naren Arulrajah who is a self-described “serial entrepreneur,” enthusiastic about serving others. For more than ten years he has helped dentists, doctors, lawyers, coaches, consultants, and other professionals find practice success with personal fulfillment. Naren is a consultant, speaker, author, and above all an inspirational innovator. AceTech Ontario honored Naren’s accomplishments with their 2014 Leadership Initiative Award.
As founder and CEO of Ekwa Marketing, Naren has brought together a talented team of global experts in all areas of digital marketing. Their focus is on helping clients increase revenues, reduce workplace stress, and improve work-life balance. Ekwa’s...
2018-10-0849 min
The Navigating Dental Insurance Podcast82: Imagineering Unheard of Digital Marketing with Naren ArulrajahNaren Arulrajah is a well-known medical marketing entrepreneur, an accomplished author, speaker and consultant, and the founder and CEO of Ekwa Marketing. Naren hosts a popular Podcast show for practitioners and professionals in the dental industry.
Naren has established the Ekwa Growth Club and the Ekwa Institute to help doctors in the US and worldwide achieve their goals through digital innovation.
In recognition of his industry innovation and leadership, Naren was conferred the “2014 Leadership Initiative Award” by AceTech Ontario, a pre-eminent nonprofit promoting global technology entrepreneurs.
During this episode, Naren talks about his process of i...
2018-05-3145 min
Relentless DentistNaren Arulrajah on Leaving Behind Me, Me, Me Marketing and Connecting on a Personal LevelSend us a textWhen it comes to marketing, many practices and businesses tend to focus on the wrong things. Naren Arulrajah explains what is going wrong and how to truly focus on the customer, relate to them in a real way and leverage social proof. His advice on handling failure, being an effective leader and gaining the trust of your customers is extremely real and valuable. You can find show notes and more information by clicking this link: https://bit.ly/2KUU6wD
2018-05-1652 minGrowing Dermatologist Podcast ShowMarketing is growing confidence | Naren Arulrajah and JV Crum IIIKey Points Digital marketing expert and Serial Entrepreneur Naren Arulrajah, in conversation with JV Crum of www.consciousmillionaire.com Great marketing is about growing confidence When you build a strong reputation with marketing, customers will trust in your product Make innovation a huge part of your brand, constantly create, constantly improve You need to have clarity to what kind of experience you want to create You need to live it, live the experience you create for your customers Who do you want to be a hero to? Technology should be the servant, not the other way around When p...
2017-07-2800 min
Growing Plastic SurgeonMarketing is growing confidence | Naren Arulrajah and JV Crum IIIKey Points
Digital marketing expert and Serial Entrepreneur Naren Arulrajah, in conversation with JV Crum of www.consciousmillionaire.com
Great marketing is about growing confidence
When you build a strong reputation with marketing, customers will trust in your product
Make innovation a huge part of your brand, constantly create, constantly improve
You need to have clarity to what kind of experience you want to create
You need to live it, live the experience you create for your customers
Who do you want to be a hero to?
Technology should be the servant, not the other way around
When...
2017-07-2849 min
Growing DentistMarketing is growing confidence | Naren Arulrajah and JV Crum III<p>Key Points at a Glance Digital marketing expert and Serial Entrepreneur Naren Arulrajah, in conversation with JV Crum of www.consciousmillionaire.com Great marketing is about growing confidence When you build a strong reputation with marketing, customers will trust in your product Make innovation a huge part of your brand, constantly create, constantly improve You need to have […]</p>
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2017-04-1800 min