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2025-08-1400 min
AirGoEp 379 - Graciela Guzmán, IL State Senator and Community Health AdvocateThe guys are joined by Graciela Guzmán, the State Senator for Illinois' 20th District on the Northwest Side of the city. A former organizer with a focus on health equity and economic justice, Graciela won her election last year over establishment candidate Natalie Toro, who had raised over four times as much as Graciela had. She joins the show to talk about the inner workings of the state legislature, how the fight for health care needs to be a centerpiece of all movement struggles, and her journey to find strength in her voice as a representative for her people.
2025-07-1751 min
"Second Opinion" with Christina Farr, Ash Zenooz MD & Luba Greenwood JDWhy 25% of Gen Z might need a different type of healthcare, with Liana Guzmán, CEO of FOLXThis week on Second Opinion, Christina Farr interviews Liana Douillet Guzmán, CEO of FOLX, about the healthcare challenges faced by the LGBTQIA+ community. They discuss systemic discrimination, the growing demand for inclusive care, and the importance of patient-centered, community-based healthcare solutions tailored to the unique needs of LGBTQ+ individuals.—📰 Be notified early when Turpentine drops new publication: https://www.turpentine.co/exclusiveaccess 🙏 Help shape our show by taking our quick listener survey at https://bit.ly/TurpentinePulse —SPONSORS:🏥 Thatch makes it easy to give your...
2025-04-0238 min
Hire FrequencyEpisode 29: Beyond Traditional Trades: The New Face of Modern ApprenticeshipsIn recognition of the 10th annual National Apprenticeship Week, this episode explores the transformative power of modern apprenticeship programs through an engaging discussion with employers, apprentices, and workforce development leaders. Led by George Wright, CEO of The Chicago Cook Workforce Partnership, the conversation features insights from Rob Johnson of the Building Owners and Management Association of Chicago, Jennifer Charles of GCJ Hospitality Resources, and apprentices Natalie Guzman and Janira Martinez. The discussion highlights how apprenticeships have evolved beyond traditional trades to create valuable career pathways in commercial property management, hospitality, and other sectors. Panelists explore themes such as employee...
2024-11-1737 min
Virtual AnticsTransforming Your Business with Narrative-Driven Storytelling StrategiesTransform your entrepreneurial journey with the power of storytelling! Join us as we chat with a remarkable freelance memoir ghostwriter who has journeyed from Hollywood TV writing to the life of a digital nomad. She shares her captivating transition and offers the secrets behind turning business insights into compelling, narrative-driven books. Discover the meticulous process she employs, from in-depth interviews to detailed outline creation, and how these steps help elevate an entrepreneur's authority and credibility. Learn the art and commerce blend that makes storytelling a potent tool for business growth. We'll dissect strategic publishing decisions, weighing the p...
2024-09-2722 minVirtual AnticsStep-by-Step LinkedIn Techniques to Boost Sales and ConnectionsUnlock the secrets to mastering LinkedIn for business growth with our special guest, Colin Hirdman, co-founder of Monkey Island Ventures and Rainmaker. Discover how Colin transitioned from traditional cold email outreach to embracing LinkedIn as a powerful tool for business development. In this episode, Colin breaks down his three-layer LinkedIn strategy, focusing on the importance of authenticity and an educational approach, rather than direct selling. You'll learn how to engage your audience and understand their pain points to effectively grow your network, leads, and sales.We'll also dive into...
2024-09-0218 minVirtual AnticsMastering the Art of Japanese Spirits in AmericaDiscover the mesmerizing world of Japanese spirits with our special guest, Christopher Pellegrini, a leading authority who has spent over two decades immersing himself in Tokyo's vibrant spirit culture. Journey with us as Christopher shares his captivating story of stumbling upon Shochu and Awamori, Japan's indigenous spirits, and how he became enchanted by their unique qualities. You'll gain a profound understanding of the single pot distillation process and the incredible range of flavors derived from ingredients like sweet potatoes and barley. Christopher also sheds light on why these spirits are rarely exported compared to other well-known beverages...
2024-08-2016 minVirtual AnticsReinventing Yourself with Expert Branding StrategiesCould your business be misrepresented online without you even knowing? Join us as we chat with Jason Barnard, the mastermind CEO of Kalicube, who cracked the code of digital marketing to make sure machines like Google and ChatGPT get your business right. Jason pulls back the curtain on his journey from being misunderstood by Google to becoming an expert in ensuring your online presence is spot-on. We'll explore the power of consistent messaging, the hidden benefits of podcast guest appearances, and share our own stories of using podcasts and blogs to bolster brand identity. You’ll walk away with ac...
2024-08-1211 minVirtual AnticsUnlocking Growth through Strategic Business MovesWhat if you could transform your business and reclaim your freedom? Join us for an eye-opening conversation with Richard Walsh, CEO of Sharpen and the Spear Coaching, who shares his extraordinary journey from Marine Corps service to becoming a 30-year entrepreneurial veteran. Richard takes us through his early experiences in Arizona that sparked his passion for self-employment, his success in the custom water feature business, and his rise as a globally recognized steel sculptor. He also candidly discusses the hard-hitting impact of the 2008 financial crisis, losing his business and personal assets, and the significant lessons he learned along the way.
2024-07-1918 minVirtual AnticsFrom Passion Project to Nationwide SuccessCan building a business from a passion-driven side hustle really lead to nationwide success? Listen as Bruce Wozniak, CEO of Now Hear This, shares his inspirational journey from helping a talented singer in his church to expanding a thriving business that now serves musicians, authors, small businesses, and creatives of all kinds. Bruce emphasizes the critical role of being present and visible, sharing how this strategy has helped him secure clients across the country. Unlock the power of connections and brand promotion through events and public speaking, as we recount lessons learned from PodFest and other significant e...
2024-07-1520 min
EuphemismsManila Takes Manhattan by Carla de GuzmanIt's Harlequin week on Euphemisms! Eric and Natalie discuss the mechanics of sex scenes, wildly unlikely film sets, and definitely not mermaids.
2024-07-091h 16
Virtual AnticsEpisode 47: Using AI to Save Your Business Time & MoneyWelcome to another exciting episode of Virtual Antics, hosted by the brilliant Natalie Guzman! 🎙️ In this installment, we dive into the world of AI-driven business transformation with our special guest, the expert himself, Jonathan Green. 🚀Join Natalie and Jonathan as they unravel the fascinating tale of "Using AI to Streamline Your Business: How Jonathan Green Replaced 8 Employees with AI." 🤖💼 Get ready for an engaging conversation as Jonathan shares his journey, revealing how he harnessed the power of artificial intelligence to revolutionize his online business.Learn firsthand from Jonathan, the bestselling author of ChatGPT Profits, boasting a massive mail...
2024-06-2723 minVirtual AnticsHow Incentive-Based Marketing Can Skyrocket Your Business GrowthUnlock the secrets to explosive business growth with MarketingBoost.com's Marco Torres, who joins us to share his trailblazing journey and the power of incentive-based marketing. Get ready to learn how complimentary hotel stays and restaurant vouchers are not just perks but strategic tools that can magnetize new clients and keep them coming back for more. Marco spills the beans on his clever tactic for capturing video testimonials at the peak of customer excitement, a move that's turbocharged his company's social proof and catapulted sales. It's a goldmine of insider knowledge for any entrepreneur hungry for innovative ways to...
2024-06-2718 minVirtual AnticsNurturing Leads into Profit Leveraging Social Media and Email CampaignsUnlock the secrets to building a robust marketing strategy as Julia Black-Parrison, CEO of Stratus Creative Marketing, joins me, Natalie Guzman, on the Virtual Insights Podcast to challenge the status quo. Step away from the follower count frenzy and learn why meaningful connections with the right audience lead to authentic engagement and, ultimately, loyal clients. Julia's expertise in blending the finesse of email campaigns with the viral potential of social media platforms will show you the power of patience and consistency. She stresses the importance of high-quality content in transforming curious followers into dedicated customers over time....
2024-06-2723 minVirtual AnticsHarnessing the Power of Financial Data for Business GrowthDiscover the financial strategies that could catapult your business to new heights, as Colin Sandburg, finance guru and founder of Thin Elevate, joins me, Natalie Guzman, in a fascinating discussion about the transformative power of financial data. We delve into how entrepreneurs can harness their numbers to fuel profitability and growth. Colin offers invaluable insights into navigating the intricate financial structures of diverse business models, and he lays out essential techniques to manage cash flow more effectively. For anyone with a vision to scale their business, Colin's expertise shines a light on the path to turning financial data into...
2024-06-2718 minVirtual AnticsRising Above the Competition with Innovative Brand StrategiesEver struggle to make your business stand out in a market crowded with imitators? This episode is your golden ticket, as marketing maestro Daniel Dunn unpacks the revolutionary X-Factor Effect, a strategy to skyrocket your business above the cutthroat price wars. We’re also joined by the phenomenal Natalie, who's carved a niche in the podcasting world, to reveal how creating a precise marketing avatar can transform your business into a referral magnet. Grasp the tricks to prioritizing what customers truly value—hint: it's not always the price tag—and discover how to harness the power of unique marketing tactic...
2024-06-2722 minVirtual AnticsMaking Your Mark with Strategic Podcast Appearances for EntrepreneursDiscover the transformative power of podcast guesting with Spencer Carpenter of LAR Audio, as he joins us to recount his evolution from the music industry to becoming a podcasting maestro. With over 1200 interviews under his belt, Spencer reveals why entrepreneurs are flocking to podcasts as a golden opportunity for business growth. Together, we dissect the myriad of benefits from increased SEO to creating evergreen content and the significant impact of networking through guest appearances. This conversation is packed with actionable insights on choosing the right podcasts that resonate with your business objectives, ensuring your voice amplifies your brand in...
2024-06-2716 minVirtual AnticsMastering Podcasting: A Guide to Authentic Engagement and Strategic GrowthUnlock the secrets of podcasting success with the remarkable Isabella Sanchez Castañeda, the brain behind some of the most ingenious solo podcast strategies. This episode is a treasure trove of insights, where Isabella spills the beans on crafting the perfect balance of authority and approachability to captivate your listeners. From the necessity of scripting to overcoming the 'curse of knowledge,' our exchange is packed with the kind of wisdom that could only come from a veteran like Isabella. Revel in tales from Podfest and learn how fostering a community spirit can be a game-changer in the podcasting r...
2024-06-2721 minVirtual AnticsBalancing Motherhood and Entrepreneurship: A Guide to Achieving Harmonious SuccessUnlock the mysteries of harmonizing motherhood with entrepreneurship as I, Natalie Guzman, sit down with Rebekah Scott, the Midwest Mama who's redefining what it means to be a serial entrepreneur. Rebekah takes us through her compelling transition from sewing on the schoolyard to curating a successful handmade purse empire, revealing how she marries growth opportunities with the realities of raising a family. Her heartfelt guidance on how to weave intentionality into every moment promises to resonate with anyone striving to integrate their personal passions with daily responsibilities.Ever felt like you're conducting an orchestra with the myriad...
2024-06-2719 minVirtual AnticsEmbarking on a Personal Brand Voyage Across IndustriesEmbark on an inspiring odyssey with Attaliah Strubel, the nurse who traded her scrubs for the savvy world of personal brand business coaching. As your host, Natalie Guzman, I'm excited to bring you this riveting tale of Attaliah's journey from the comfort of a US hospital to the bustling streets of Germany, embracing the blogosphere and rising amidst the chaos of a global crisis. Her story isn't just a testament to career metamorphosis but a playbook for those daring to let their personal brands soar on digital platforms like Instagram. Through Attaliah’s eyes, you'll witness the birth of a...
2024-06-2718 minVirtual AnticsTransforming Sales Interactions into Enduring RelationshipsTransform your client conversations and close deals like a true maestro with insights from the master of dialogue himself, Jake Stahl. In a riveting exchange, Jake unfolds the intricacies of his Adaptive Conversational Blueprint, spotlighting the power of active listening and genuine engagement. Venture with us as we examine the move beyond the mundane 'how are you?' to a realm of strategic, researched discussions that break the ice and lay the foundation for enduring relationships. Entrepreneurs and sales aficionados, prepare for a masterclass on refining your sales approach and fostering connections that transcend the typical transaction....
2024-06-2715 minVirtual AnticsEmbracing the Million Dollar Mindset: Transitioning to a Life of Meaningful EntrepreneurshipJoin me, Natalie Guzman, as I sit down with the entrepreneurial force of nature, Rodric from Million Dollar Flip Flops, for a conversation that's as enlightening as it is inspiring. From his early days of youthful hustle to his evolution into a business titan and mentor, Rodric peels back the curtain on what it truly takes to transition from a high-paying job that drains your spirit to a life that's rich with purpose and satisfaction. His story is a testament to the power of taking risks and the importance of writing your own narrative, both in business and in...
2024-06-2715 minVirtual AnticsNavigating the Leap from Operator to Owner: Strategies for Scaling Your BusinessWhen the road from hands-on operator to strategic business owner seems fraught with uncertainty, Robert Poole's insights from Total Business Results light the way. Our latest Virtual Antics podcast episode delves into Robert's compelling transformation, exploring the trials and triumphs that come with the loss of a business partner and the subsequent plunge into survival mode. His story isn't just a chronicle of personal resilience; it's a beacon for entrepreneurs searching for the delicate balance between business success and personal freedom.Imagine reshaping your role from a skilled employee to a savvy business owner with mastery over...
2024-06-2724 minVirtual AnticsBuilding a Language Learning Empire in the Digital AgeJoin us on a linguistic adventure as I, Natalie Guzman, sit down with the indomitable Lindsay McMahon, the force of nature behind the All Ears English podcast phenomenon. Together, we unravel the fabric of language and its power to connect us all, stitching together tales of personal language struggles and the triumphs of human connection over grammatical perfection. We traverse the vibrant landscape of American English, delving into the show's evolution, from humble beginnings to a beacon for learners navigating the intricate terrains of test prep and business English. Lindsay's mantra, "connection, not perfection," echoes as a beacon of...
2024-06-2718 minVirtual AnticsBuilding Business Bonds The Empathetic Approach to Sales SuccessUnlock the transformative power of empathy in sales with Darleen Priday, a maestro of relational selling, who joins us to decode the intricacies of connecting with clients on a deeper level. Say goodbye to aggressive selling and hello to the art of active listening and understanding your clients' unique needs. Darleen unveils the essence of providing value first, advising listeners on how to position themselves not just as salespeople, but as invaluable resources. This shift not only resolves immediate client issues but also plants the seeds for future referrals and flourishing, long-term relationships built on trust and genuine care.
2024-06-2719 minVirtual AnticsNavigating the Complexities of Workplace Relationships with Daphne ValcinUnlock the secrets of team synergy as I, Natalie Guzman, sit down with Daphne Valcin, whose mastery in professional coaching has transformed the landscape of team dynamics. Prepare to elevate your managerial acumen as we dissect the art of setting expectations, managing conflict, and recognizing the pivotal role of communication styles in cultivating a thriving workplace. Our enlightening dialogue traverses the delicate intricacies of business relationships, poised to equip you with the wisdom to mitigate manager turnover and empower your entrepreneurial journey.Daphne's adept understanding of the DISC personality assessment unfolds a tapestry of strategies tailored to...
2024-06-2720 minVirtual AnticsUnveiling Marketing Mastery: The Intersection of Data, Psychology, and Entrepreneurial Success with Caleb BroachUnlock the mysteries of entrepreneurial marketing strategy with me, Natalie Guzman, as I sit down with marketing savant Caleb Broach. In a riveting exchange, Caleb peels back the layers of data analytics, showing how they sculpt the very essence of our podcast. He takes you on a journey from his homeschooling days to the zenith of marketing prowess, all while emphasizing the monumental role psychology plays in understanding consumer behavior. Our conversation is packed with revelations on how successful messaging isn't just about the data; it's about the stories data can tell and the human emotions they can tap...
2024-06-2718 minVirtual AnticsHumor Unleashed Inside the Creation of a Virtual Comedy VenueLeanne's transformation from tickling ribs on stage to launching Plauzzable, the online comedy club, is no joke. As she sits down with us, you'll hear the laughter and trials behind crafting this virtual haven for comedy lovers and the jesters who keep us chuckling. We're not just tuning into another narrative of an entrepreneur's ascent; we're cracking open the book of Plauzzable's origins, a platform where punchlines and giggle fits are dished out without having to leave your sofa. It's a story of resilience, innovation, and the perpetual quest for that perfect punchline - all wrapped up in the...
2024-06-2715 minVirtual AnticsThe Power of Promotional Products: Leveraging Gifts for Branding and ConnectionHave you ever been handed a promotional item that felt more like a gift than a marketing ploy? That's exactly the kind of impactful branding Swire Ho, the maestro of custom branded products, champions—and he's here to tell us all about it. As Swire and I, Natalie Guzman, dissect the transformative power of quality giveaways, you'll be drawn into a world where a T-shirt isn't just a T-shirt, but a catalyst for conversation and a statement of your brand's values. My personal encounter with such a product perfectly illustrates the lasting impression exceptional merchandise can have, proving these it...
2024-06-2717 minVirtual AnticsFinding Balance in a Tech-Driven World to Prevent Work FatigueHave you ever felt like you're teetering on the edge of burnout? Michael Leavitt, the founder of Breakfast Leadership Network, joins me, Natalie Guzman, to shed light on the path to burnout prevention and recovery. The conversation begins with a riveting recount of Michael's personal brush with burnout, a tale that echoes the struggles of many. We uncover the necessity of confronting your current state with the wonder of a child and the role that self-reflection plays in breaking free from burnout's vicious cycle. I share my journey through the labyrinth of burnout, and together, we navigate the nuances...
2024-06-2719 min