Shows
The Unscripted ClimbShermin Lakha on Branding, Business Law & Bold PivotsSend us a textShermin Lakha isn’t your average attorney—and she doesn’t run average businesses.In this episode of The Unscripted Climb, she shares how she grew Level Up Legal and Tiger Tiger Creative Agency without a single paid ad. Instead, she relied on creativity, community, and content.From building an all-female law firm focused on IP and startup law, to helping brands and creators close deals through shoppable content, Shamim’s journey is packed with tactical takeaways for entrepreneurs ready to pivot, lead, and grow....
2025-11-1324 min
The Unscripted ClimbBonnie Blackman on Reinventing Yourself After FailureSend us a textIn this episode, Bonnie Blackman opens up about what happens after the world knocks you down—and how you build something even better. After losing her teaching job, Bonnie transitioned from educator to entrepreneur, creating a publishing business grounded in empathy, passion, and purpose.She talks candidly about what it means to fail, how to find your voice again, and why joy isn’t optional—it’s your job to create it.Takeaways:Failure is part of the path—use it.Relationships matter more than résumés.
2025-10-3039 min
The Unscripted ClimbDaine Patton: From Pest Control to Building a Wildlife BusinessSend us a textIn this episode of The Unscripted Climb, Christopher Beecham and Natalie Micale sit down with Daine Patton, the founder of Bats to Rats, to talk about his wild ride from pest control rookie to wildlife management CEO—and the 100-pound transformation that changed his life.Daine opens up about becoming a dad at 19, navigating marriage and business, and how COVID ironically became one of his biggest growth opportunities. From hiring challenges to personal health battles, this episode is full of straight-up entrepreneurial truth and transformation.Wh...
2025-10-1654 min
The Unscripted ClimbGreg Harris on Building Quantum WorkplaceSend us a textIn this episode of The Unscripted Climb, hosts Christopher Beecham and Natalie Micale sit down with Greg Harris, the founder and CEO of Quantum Workplace, to unpack the 23-year journey from startup struggles to building one of the most respected names in employee engagement.Greg gets real about the early days of selling raw data, the emotional decision to pivot the business model, and how resilience kept him going through the chaos. He also shares his thoughts on how AI is reshaping the future of work
2025-10-1246 min
The Unscripted ClimbNathan Karaway- The Unfiltered Rise of Premier BrickSend us a textIn this episode of The Unscripted Climb, Chris Beecham and Natalie Micale sit down with Nate Karaway, founder of Premier Brick, to talk about how a career built in corporate turned into a mission to build with literal grit.Nate shares his unfiltered entrepreneurial journey—from sports to the brick industry, from desk job to design consultancy. He breaks down how Premier Brick is more than just a materials supplier—it's a purpose-driven business focused on education, community impact, and passionate leadership.Expect stories about:Ju...
2025-10-0943 min
The Unscripted ClimbSustainable Furniture & Female Grit: Susan Pilato’s Bold Climb with MantraSend us a textSusan Pilato didn’t just build a furniture brand — she’s reshaping what sustainability and leadership look like in a traditionally male-dominated industry.In this episode of The Unscripted Climb, Christopher Beecham and Natalie Micale sit down with the founder and CEO of Mantra to unpack her journey from interior designer to furniture entrepreneur. Fresh off Neocon (the Super Bowl of the furniture world), Susan shares what it really takes to build a sustainable brand, lead with purpose, and stand tall as a woman in business.🎯 Yo...
2025-10-0233 min
The Unscripted ClimbEp 9 Surf Shops, Apparel, and Entrepreneur Grit with Steven VitaleSend us a textSteven Vitale doesn’t just run a surf boutique and an apparel brand—he’s building two movements. In this episode of The Unscripted Climb, hosts Christopher Beecham and Natalie Micale sit down with the founder of Cape Maid and Lifting Culture Apparel to unpack the reality of running multiple businesses, staying creative, and managing debt while still finding joy in the grind.Whether you're scaling a retail brand or just trying to pay off startup credit cards, this episode will hit home.Steven dives into:
2025-09-2546 min
The Unscripted ClimbEp 8 Jess Loseke- From Bourbon Barrels to Business Boss – The Midwest Barrel StorySend us a textWhat happens when your husband's hobby turns into a full-blown business empire? Meet Jess Loseke, CEO of Midwest Barrel Company, who took a leap into the bourbon barrel industry and never looked back.In this episode, Jess gets real about the gritty side of entrepreneurship—from navigating cash flow chaos in an inventory-heavy business to working shoulder-to-shoulder with her spouse (and staying married through it). We talk leadership, scaling, e-commerce, and why relocating to Ke...
2025-09-1854 min
The Unscripted ClimbEp 7 Eric Prellwitz- PrellWitz ExteriorsSend us a textIn this raw and real episode of The Unscripted Climb, we interview Eric Prellwitz, owner of Prellwitz Exteriors, on what it really takes to grow a business in today’s world. From battling seasonal slowdowns to building trust with skeptical customers, Eric opens up about the grind behind the growth.This episode covers:The difference between sounding authentic and being authentic in salesWhy most marketing is BS (and what still works)How AI is changing the game for small businessesThe uphill battle of finding and keeping mo...
2025-09-1138 min
The Unscripted ClimbEp 6.5 – How to Update Your Social Media (and Why It Matters) – Mini Marketing SeriesSend us a textIf your LinkedIn still looks like it did when you graduated college—or worse, when you first signed up—it’s killing your credibility.In this quick-hit mini episode of The Unscripted Climb, Natalie Micale shares why keeping your personal and business social profiles up to date matters more than you think, and exactly what to update to boost your brand’s digital presence.From deleting those ancient party pics to writing bios that actually sound like a human, Natalie gives you a high-level checklist for refreshing your pro...
2025-09-0906 min
The Unscripted ClimbEp 6- Steven Stark- How Thriftworld Built 8 Stores Without Selling OutSend us a textWhat does it take to grow a thrift store empire in a world obsessed with fast fashion? In this episode of The Unscripted Climb, we sit down with Steve Stark, founder of Thriftworld—an Omaha-based thrift chain now spanning eight locations—to uncover the real journey behind building a sustainable business that actually scales.Steve doesn’t hold back. He dives into the 12-year grind of growth, the myths surrounding thrift stores, and how his team reinvented the thrift...
2025-09-0448 min
The Unscripted ClimbEp 5.5 – Why Your Messaging Matters (Mini Marketing Series)Send us a textYour brand isn’t just what you sell—it’s the stories you tell and the words you choose to tell them.In this mini episode of The Unscripted Climb, Natalie Micale breaks down why brand messaging is more than just a tagline or mission statement. It’s your voice, your tone, your values, and the way you make people feel every time they interact with your business.We cover how to move beyond bland, forgettable phrases like “reliable” and “trustworthy,” how a strong brand voice can literally get yo...
2025-09-0204 min
The Unscripted ClimbEp 5 – Nicole Biscuiti: Inventing a Patented Sports Bra and Knowing When to Walk AwaySend us a textNicole Biscuiti built Chesty from a DIY idea at a weightlifting competition into the first-ever patented sports bra with built-in collarbone protection — sold in 72 countries over a decade. Then, at the height of her brand’s success, she made the toughest call of her career: closing the business.In this candid conversation, Nicole shares the real highs and lows of building a niche product, navigating manufacturing challenges, fundraising, and learning when protecting your mental health has to come first.Whether you’re dreaming of bringing a product to market or fig...
2025-08-2847 min
The Unscripted ClimbEp 4.5 – Why You Actually Need a Marketing Strategy (Mini Marketing Series)Send us a textThink a marketing strategy is just an expensive fluff document? Natalie Micale is here to tell you why it’s the opposite — and why skipping it could be costing you money, time, and clarity.In this 6-minute mini episode, we break down what a marketing strategy really is, how it forces you to prioritize where you spend your resources, and why it’s the anchor for every decision you make about your brand.We cover how different industries prioritize different marketing channels (and why golf tournaments might be worth $50K for...
2025-08-2606 min
The Unscripted ClimbEp 4 – Sarah Cano: From Hailstorm Hustle to Roofing PowerhouseSend us a textSarah Cano didn’t plan to start a roofing company—but when a hailstorm hit, she built Rooforia from the ground up.In this episode of The Unscripted Climb, Sarah shares how she grew a multimillion-dollar business in one of the most male-dominated industries out there. From defining core values to building a team that actually believes in them, she walks through the wins, losses, and lessons that shaped Rooforia’s success.We talk marketing, leadership, simplification, and why vulnerability might be your best business asset.💡 Takeaways...
2025-07-1034 min
The Unscripted ClimbEp 3.5 – What Makes a Brand Look Like a Brand? (Mini Episode)Send us a textIn this mini episode of The Unscripted Climb, Natalie Micale breaks down what visual identity actually means—and why it's way more than just slapping a logo on a coffee mug and calling it a day.She shares practical steps for solopreneurs building a brand on a budget, from building Pinterest boards to finding your freelance dream designer—and explains how fonts, colors, and layout actually influence customer perception (yes, even on that Instagram post you slapped together at midnight).If your “brand” still looks like a default Canva template...
2025-07-0808 min
The Unscripted ClimbEp 3 – Mike Ware: Serial Entrepreneur, Snow Removal King & Sales StrategistSend us a textFrom selling newspapers as a kid to building snow removal empires and launching fireworks companies, Mike Ware has done the thing—many times over.In this episode, Mike joins The Unscripted Climb to share the real lessons learned across a lifetime of business. We talk about sales that don’t feel slimy, marketing that actually works, and what happens when you refuse to retire (or slow down).Whether you're on business #1 or #15, Mike’s story is a masterclass in grit, reinvention, and building relationships that last.💡 Takeaways...
2025-07-0435 min
The Unscripted ClimbEp 2.5 – The Essence of Branding (Mini Marketing Series)Send us a textYour logo isn’t your brand. Your beliefs are.In this mini episode of The Unscripted Climb, Chris and Natalie break down what branding actually is—and why most people are doing it wrong. From values to visuals, boldness to positioning, this is the gut-punch guide to building a brand that’s real, relatable, and actually memorable.Whether you’re a solopreneur or leading a team, this is 10 minutes that will make you rethink your brand from the inside out.💡 Takeaways:Everyone is a brand (whet...
2025-07-0308 min
The Unscripted ClimbEp 2 – Natalie Micale: How She Built a 6-Figure Marketing Agency from ScratchSend us a textBefore she built one of the most recognizable marketing agencies in the Midwest, Natalie Micale was flipping garage sale finds and negotiating like a tiny CEO-in-training. In this episode, Natalie shares her journey from journalism student to the founder of Oh Hello Agency—and all the missteps, mindset shifts, and marketing mayhem along the way.From unpaid internships to investor fallout, she opens up about what it really takes to grow a business that isn’t just profitable—but personal.This is a no-fluff look at brand-building, relationship-driven sales, and wh...
2025-07-0249 min
The Unscripted Climb🎧 Ep 1.5 – What Is a Brand? (Mini Marketing Series)Send us a textMini Episode = Big Truths. In this first mini episode of The Unscripted Climb, cohost Natalie Micale unpacks the real meaning of branding—and spoiler alert: it’s not just your logo.Your brand is your belief system with a visual identity. It’s what you stand for, how you show up, and why people connect (or don’t). This bite-sized episode hits the heart of what makes branding work—and why most brands miss the mark by playing it safe.Whether you're building a personal b...
2025-07-0106 min
The Unscripted ClimbEp 1 – Chris Beecham: From Selling Plasma to Selling MerchSend us a text🎙️ Episode 1: How Losing Everything Became the Start of EverythingWelcome to the relaunch of The Unscripted Climb, where business isn’t always pretty—but it’s always real. Host Chris Beecham kicks things off by sharing his own story of screwing things up, starting over, and building again (and again).From riding high in real estate to bottoming out in bankruptcy court, Chris talks through what it actually takes to rebuild a life and a business—without the LinkedIn fluff.This is for the entrepreneurs who’ve cried...
2025-06-3049 min
Us People PodcastTell Your Story Truthfully - Natalie Micale - Founder + CEO of Oh Hello - Growth strategist & Entrepreneur #267Send Us A Message or Ask Us A Question? Join host Savia Rocks on this captivating episode of the Us People Podcast as she gets emotional and into a heartfelt and inspiring conversation with Natalie Micale, CEO - Growth Strategist, Entrepreneur, and Head of Business Development. Together, they unpack the realities of building a thriving business, the power of creative thinking, and the deeply personal stories that shape who we become. Natalie opens up about her tumultuous childhood, the pivotal moments that could have changed her life’s course, and the invaluable lessons she’s learn...
2025-05-0646 min
The Ripple Effect Podcast with Steve HarperConversations with Branding Powerhouse Natalie MicaleReady to level up your brand and tap into the future of marketing? Natalie Micale is a dynamic founder who goes all in—whether leading her company, mentoring entrepreneurs, or redefining what it means to build a personal brand in the digital age. A proud Latina entrepreneur, Natalie started her career as a TV anchor and reporter in the Midwest, where she honed her ability to craft compelling narratives that captivate audiences. Her transition from television to the agency world was a strategic one. While serving as Head of Business Development at Evol Empire Creative, sh...
2025-04-1450 min
Meet Me In The Penthouse34: Surviving Setbacks & Scaling Success—A Candid Look at Entrepreneurship with Natalie MicaleWhat does it really take to build a successful business from the ground up? How do you handle financial risks, setbacks, and unexpected pivots? And why is networking one of the most powerful tools for success?Meet Me In The Penthouse is a podcast for ambitious women who want to increase their income, expand their impact, and design a life they love. In this episode, entrepreneur Natalie Micale shares her journey from musical theater and journalism to launching and selling a multimillion-dollar marketing agency. Sh...
2025-03-0627 min
Brand LincolnEp 13 Natalie Micale- Oh Hello AgencySend us a textNatalie Micale, owner of Oh Hello Marketing Agency, joins the Brand Lincoln Podcast to discuss her journey in the industry and the services her agency offers. She shares advice on building a strong brand, validating business ideas, and utilizing interns through grant programs. Natalie also talks about successful and unsuccessful campaigns, emphasizing the importance of having a well-established sales process alongside marketing efforts. In this conversation, Natalie discusses her journey as a creator and the direction she wants to take her content. She expresses her passion for topics such as sustainability, wellness, and holistic...
2024-08-1440 min
The Indomitable Podcast37. Your Career Can't Outgrow You with Natalie MicaleDi welcomes Natalie Micale to the podcast this week to talk about how the best leaders develop their communication skills and how the burnout epidemic comes from so many people not realizing that their full potential comes from self-empowerment, not their job title.
Additional Links
Follow Natalie Micale on LinkedIn: https://www.linkedin.com/in/nataliemicalecoaching/
Learn more about Natalie's Coaching at https://nataliemicalecoaching.com
Buy Di's Latest Book "Indomitable: A Foster Care Story" at https://a.co/d/3Dmnoqi or anywhere you get your books!
Learn more and book Di for speaking or trainings at https://diciruolo.com
#ci...
2024-08-0646 min
Time We Discuss | Career Podcast for Career Discovery and Career Exploration with Real ProfessionalsBecome an Executive Coach in 2024In this segment of "Time We Discuss" I look at what it's like to be a Certified Career Coach and Executive Coach.
Are you interested in pursuing a career as a certified career coach or an executive coach? In this comprehensive guide, we will walk you through everything you need to know to become a successful career coach or executive coach in 2024. From acquiring the necessary skills and certifications to building a strong client base, we cover it all. Join us on this journey to unlock the key strategies and insights for thriving in the competitive world...
2024-07-1427 min
TENTEN: Why We Need More Women in Tech: A Conversation with Entrepreneur Natalie MicaleThis episode of TEN features Natalie Micale, founder and CEO of Oh Hello, a boutique marketing agency. Natalie shares her journey from musical theater to entrepreneur, building a remote team with a focus on mentorship, and her passion for supporting women in tech. We discuss the importance of introducing young girls to coding and entrepreneurship, and how to create a more equitable tech space.
2024-06-2010 min
Divorced & Determined AF09 - How to Make a Change in Your Career with Natalie MicaleIf you are feeling a desire for transformation in your career, then don't miss this podcast interview with Natalie Micale on the Determined AF podcast. As an executive career coach for women, Natalie's interview is unique because it provides individuals with tangible strategies and tips to make a successful change in their career. She offers advice from years of experience that has helped many make a successful transition into a new profession that brings more purpose and meaning than their current job. Listen to this episode for insight and motivation to take the steps necessary for profound changes within...
2023-01-0254 min
Stay Modern With MurrayNatalie Micale of Oh Hello Agency!If you've ever thought of starting your own business large or small this episode is for you. Join Matt and his guest Natalie Micale of Oh Hello Agency as they discuss life as an entrepreneur and what it took to get their businesses going. Have ideas or would you like to be a guest? Send us a text!Stay in touch! WEBSITE | FACEBOOK | INSTAGRAM
2022-12-0953 min
The SIMcastSIMcast 48 - Virtual assistantsSIM's Todd Brauch talks with Natalie Micale, CEO and founder of Oh Hello (oh-hello.co), about virtual assistants. Discover how Natalie, and others, have utilized virtual assistants to hand the "$5 tasks," while you can spend your time doing the "$200 tasks." Natalie uses www.onlinejobs.ph to find her amazing virtual assistants. Give Senior Insurance Marketing a call if you'd like to learn more - 877-800-3080.
2021-04-3013 min
Mindfully Recharged with Mariana ThomasNormalizing Women in Positions of Power with Natalie MicaleIn this episode, I had a conversation with Natalie Micale - an Executive Leadership and Communication Coach. We talked about normalizing women in positions of power and how to support women in leadership roles - a fitting topic in celebration of Women's History Month.8:07 - Overcoming the "nice girl syndrome"10:39 - On being a leader 13:52 - "Embrace the suck"16:46 - Communicate with intent18:56 - Confidence is the cornerstone of leadership20:49 - Perfect is the enemy of progress23:01 - On being a "coach"28:53 - Natalie's resources to help people be mindfully recharged31:21 - YOU have the power
2021-03-0933 min
Caught on the Mike...The Hustle and Heart of "Oh Hello's" Natalie MicaleNatalie is a former morning feature reporter and anchor in Lincoln, NE. Currently, she is the co-founder and CEO of digital marketing firm: “Oh-Hello.” https://oh-hello.co/From her bio: “Natalie is more than comfortable in the business of making headlines, breaking stories and entertaining viewers, no matter the channel or medium.”We chat about being high school drama nerds, the power of “betting on oneself,” making big transitions, and the dynamics of networking in our current social climate.
2020-10-2944 min
Nebraska Beer:30#63 Natalie Micale & These Difficult TimesThis might not be the NE Beer:30 you're used to, but a discussion like this one had to happen. Entrepreneur and owner of Oh, Hello Agency, Natalie Micale, joins the podcast and talks with Grady about the Black Lives Matter protests, the protests happening in Nebraska, what she's up to now and why businesses should be on TikTok! Grady slurps down Code Brewing Co.'s (Lincoln, NE) Munich Mindset Dunkel. - Leave a voicemail on the Nebraska Beer:30 Hotline: 402 370-9900 - Learn more about Natalie and Oh, Hello:https://www.facebook.com/NatalieEMicalehttps...
2020-06-0533 min
Nebraska Beer:30#9 Natalie Micale | Oh Hello AgencyNatalie Micale is co-founder of Oh Hello - a creative agency in Nebraska dedicated to branding small businesses. Grady and Natalie talk about Natalie’s path to starting Oh Hello, what it takes to create a brand, and how storytelling drives advertising today. Find out more about BCN:www.oh-hello.cowww.facebook.com/ohhelloagencywww.instagram.com/ohhelloagency/The Nebraska Beer:30 Podcast is beer-centered entertainment focused on people who are doing great things in Nebraska. #NEBeer30https://www.Facebook.com/NEBeer30https://www.Twitter.com/NEBeer30https://www.instagram.co...
2019-03-1931 minHealthy Under PressureNatalie Micale - Hustle With Heart Under PressureNatalie Micale knows how to hustle with heart. Within the last two years, she has transitioned from life as a local reporter to life in a startup. Not only is she now the director of business development at a digital marketing agency, but she launched a lifestyle blog and became a certified spin instructor all within the last few months. I sat down with Natalie to talk about the challenges of startup life and how she manages to stay healthy under pressure as a young professional. You can learn more about Natalie on her blog or connect...
2018-01-2948 min