Shows
The BIG5D PodcastEpisode 50: Neal PolachekThis podcast usually talks to guests with a foot on the ground in Africa or the Middle East. For this episode, we make an exception.
Neal Polachek is an old colleague who has co-founded Dialog, a business doing groundbreaking research around small business use of AI. Dialog is learning not just how many SMEs are using AI but why and what the outcome is of this usage.
The bottom line is no surprise. Time is the SME's most precious resource and AI gives them back an abundance of time.
Dialog is currently US-based but will be expanding globally.2024-09-1040 min
VIDEO MOJO with Jon Leland: Timeless marketing mixed with the bleeding edge of video & social mediaStrategic Thinking for Small Business Marketing with Neal "Think Like an App" PolachekWhen Gannett/USA Today wanted a speaker who could inspire small businesses to think more strategically about their businesses given the state of modern consumers, they chose our guest, Neal Polachek. He in turn developed the Think Like An App methodology.
This Video Mojo LIVE! includes a thought-provoking and action-oriented conversation with Neal, and also my "Tee It Up" commentary and a Luscious Link about a very useful YouTuber. (Time markers are below.) Click the image below to watch now.
Video Mojo welcomes your questions and comments during Video Mojo LIVE! which streams every Friday at 10am...2020-10-0726 min
Local Marketing Institute PodcastMarketing Your Local Business Beyond COVID-19When it comes to marketing, what is the “new normal” for local retailers and in-home service providers?Local marketing experts, Neal Polachek and Greg Sterling, join Eric Shanfelt to share perspectives and concrete examples of how local businesses need to modify operating practices and customer communications in the coming weeks and months.Neal and Greg have deep experience as analysts and advisors to companies large and small in local markets.You’ll learn:Best practices for customer communicationNew business models … and some great pivotsNew best operating practicesHow work-from-home will change for you and your...2020-05-2759 min
Accelerate OCNeal Polachek - Founder, ThinkLikeAnAppNeal Polachek is the founder of ThinkLikeAnApp, a methodology and program for companies to better anticipate the future so they can succeed today. Neal recognized that we are increasingly using devices to help us get things done more easily and effectively, and are expecting other businesses to better recognize that in how we want to do business with them. Consumers expect authenticity, transparency and immediacy in their customer experiences, and businesses who recognize this and implement improvements will be the winners. We talked a lot about the modern consumer today, as well as how this crisis is a...2020-05-2042 min
Operate PodcastNeal Polachek - Founder, ThinkLikeAnApp
Neal Polachek is the founder of ThinkLikeAnApp, a methodology and program for companies to better anticipate the future so they can succeed today. Neal recognized that we are increasingly using devices to help us get things done more easily and effectively, and are expecting other businesses to better recognize that in how we want to do business with them. Consumers expect authenticity, transparency and immediacy in their customer experiences, and businesses who recognize this and implement improvements will be the winners. We talked a lot about the modern consumer today, as well as how this crisis is a...2020-05-2042 min
golf SMARTERPutting. Ben Hogan's Yips. Getting Fitted for Clubs. Frank Sinatra & the Palm Springs Elite. Talking Golf with Tony Manzoni732: In our third week of honoring the memory of Tony Manzoni (RIP) we split an episode from late 2015 up into two parts. This time you'll understand why Tony is so lovable as he shares stories of teaching Frank Sinatra, watching Ben Hogan play, the importance of getting fitted for clubs, and consistency is near impossible to attain. Part 2 of this episode can be heard on #48 of Golf Smarter Mulligans. It's actually the first of three episodes we'll do over this and next week on the topic of Taking Your Game to the Next Level: One Club at a...2020-03-1834 min
Pool Chasers PodcastEpisode 44: What is the "Think Like an App" Mentality with Neal PolachekIn this episode we interview Neal Polachek who is the owner and creator of think like an app and has been a mentor to many small businesses in his career. We were lucky enough to hear Neal’s presentation while he was in town with our friends at Broadly and we thought it would be good for you all to hear it as well. Neal discusses the key points of his think like an app presentation which we feel has a ton of value for you and your business. As small business owners it is im...2019-05-061h 20
Conquer Local Podcast232: Think like an App, with Neal PolachekIt's not one size fits all anymore, it's all about thinking like an App. The best package to sell to a business is the one the business needs.
On this weeks episode we have Neal Polachek, Analyst and Advisor to the Board Advisors, joining us. Are ROI's BS? Neal thinks there are better ways to measure a businesses success on their investment. Business owners are frustrated with all the different marketing tactics when they want to focus on what they do best, their business. Neal talks about the Baby Boomer generation slowly transitioning into retirement and developing an exit strategy...2019-03-1324 min
On TargetOn Target - Episode 14 - Recap of 2017 SMB Cloud Adoption Summit“On Target” is the Local Search Association’s podcast exploring the intersection of technology, media and local commerce.
This episode includes recap of the 2017 SMB Cloud Adoption Summit with Greg Sterling, Charles Laughlin and Neal Polachek.2018-01-1100 min
On TargetOn Target - Episode 9 - The Emerging SMB Technology Space“On Target” is the Local Search Association’s podcast exploring the intersection of technology, media and local commerce.
This episode includes an interview between LSA's Charles Laughlin and industry expert and analyst Neal Polachek.2017-07-3100 min