Shows
The Art of Franchise MarketingUnfiltered Insights: Overcoming Franchise Marketing Challenges with Madeleine ZookIn this episode of The Art of Franchise Marketing Podcast, our new host, Erin Martin, sits down with Madeleine Zook, the podcast's original host and a dynamic force in the franchise world. With experience as a franchisee, franchisor, CMO, and consultant, Madeleine offers a candid, no-nonsense take on the marketing challenges stalling franchise growth. She emphasizes the importance of directness, trust, and speed in driving success. From revamping websites and streamlining call systems to optimizing paid media, Madeleine reveals how she helps brands achieve meaningful progress in just months, not years.In this episode, you'll...
2025-02-2139 minThe Art of Franchise MarketingThe Rise of BODYBAR Pilates: Building a Fitness EmpireOn the Art of Franchise Marketing, our Host Madeleine Zook is joined by Kamille McCollum, Co-Founder and COO of BODYBAR Pilates. Kamille shares insights into the strategic decisions and operational intricacies that fueled the rapid expansion of BODYBAR Pilates from a regional presence to a nationwide franchise phenomenon. The dialogue delves into the intricacies of franchising, exploring the delicate balance between operational efficiency and franchisee support. McCollum's emphasis on trust, clear division of responsibilities, and a corporate ethos within franchise relationships offer valuable lessons for aspiring franchisors. As the conversation unfolds, McCollum hints at the brand's future trajectory, teasing...
2024-04-2322 minThe Art of Franchise MarketingAn Inside Look at Career Transitions: Changing Lives Through Recruitment at Express Employment InternationalIn this insightful conversation, Madeleine Zook interviews Kenny Reinbold, the Director of Advertising for Express Employment Professionals. With 13 years of experience, Kenny shares his career journey from local marketing to internal communications and corporate PR, ultimately diving into franchising. Discover the ins and outs of the franchise business model and gain insights on staffing processes and client relationships straight from Kenny's expertise. They delve into various aspects of the franchise industry, discussing the brand's history, growth goals, franchise model, impact on communities, and strategic advertising approach. The dialogue sheds light on how franchising can create meaningful impacts o...
2024-04-0828 minThe Art of Franchise MarketingFrom Mom's Pop Shop to Franchise Powerhouse: The Journey of Bloomin’ BlindsOn The Art of Franchise Marketing, Madeleine Zook sits down with Kristopher Stuart to explore his remarkable journey from humble beginnings in a mom-and-pop shop to becoming a force in the franchising industry. Kristopher shares his serendipitous entry into franchising, starting as his mom's first employee in the window coverings business before transitioning into firefighting and ultimately diving headfirst into franchising. With a focus on service and community, Kristopher emphasizes the parallels between his experience as a firefighter and his role as a franchisor, highlighting the importance of a shared commitment to service in both realms. As the conversation...
2024-03-0636 minThe Art of Franchise MarketingThe Evolving Relationship Between Private Equity and FranchisingOn The Art of Franchise Marketing, Jeff brings a wealth of expertise in strategic planning, sales process optimization, and infrastructure development to support franchise brands in their growth trajectory. Having successfully navigated private equity acquisitions, Jeff now leads Front Street, a boutique private equity firm focused on guiding emerging franchisors toward sustainable growth and equity-building strategies.In this engaging conversation, Jeff and industry expert Madeleine Zook shed light on the evolving relationship between private equity and franchising. From the initial stages of due diligence to post-acquisition integration, they delve into the complexities of private equity investment, offering...
2024-02-1554 minThe Art of Franchise MarketingUnleashing GYMGUYZ: The Journey of Transformative FitnessOn the Art of Franchise Marketing, our host, Madeleine Zook dives into the captivating story of Josh York, the founder and CEO of GYMGUYZ. GYMGUYZ delivers in-home personal trainers right to your door for customized one-on-one or group workouts in the privacy of your living room, backyard, or anywhere you choose. Imagine no commute, no gym bag, and no crowded locker rooms. Since 2008, their mobile fitness training company has continued to grow, helping thousands of clients improve their fitness and their lives, no matter their age or ability.This podcast episode navigates York's intense journey, starting from...
2024-01-1025 minThe Art of Franchise MarketingXponential Fitness Brands on Navigating Strategic GrowthOn the Art of Franchise Marketing, host, Madeleine Zook sits down with Xponential Fitness President of Franchise Development, Lance Freeman. Through its mission to make boutique fitness accessible to everyone, the Company operates a diversified platform of ten brands spanning across verticals including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, functional training, and yoga. The discussion unfolds, revealing Lance's expertise in identifying opportunities within the fitness market. He shares insights into scaling brands, navigating competitive spaces dominated by boutique fitness studios, and the unique advantage of competing against smaller, localized businesses. Lance reveals a strategic f...
2023-12-2745 minThe Art of Franchise MarketingHow Lumin Fitness Redefines Personal Training Using Artificial IntelligenceIn this episode of The Art of Franchise Marketing, a dynamic dialogue between Madeleine Zook and Craig Sherwood, the spotlight shines on the fitness landscape redefined by Lumin Fitness. Lumin Fitness is The World’s Smartest Fitness Studio. Founded in 2019 and developed by fitness, franchising, and gaming industry veterans, the brand’s proprietary fitness ecosystem utilizes the latest advances in artificial intelligence, digital display, motion tracking, and object detection to create the most intelligent, interactive, and individualized boutique fitness experience in the world.This groundbreaking approach disrupts traditional workout paradigms, immersing enthusiasts in an experience fueled by stat...
2023-12-0636 min
Franchising 101Franchising 101 - Franchise Masters: Franchising's Most Influential Voices with Madeleine Zook - Episode 169In this episode of Franchising 101, host Tim Parmeter talks to Madeleine Zook, a multi-brand franchise owner, director of marketing for a top franchise marketing firm, podcast host, and founder of a nonprofit organization. The pair dive deep into Madeleine's journey in the franchising industry, discussing the challenges and successes she experienced in owning multiple franchises. They explore strategies and considerations for owning and managing multiple brands, with Madeleine sharing valuable insights from her vast experience. The episode also covers effective marketing strategies for franchisees, looking at the careful balance that needs to be achieved in maximizing resources and ensuring...
2023-11-3036 minThe Art of Franchise MarketingDirty Dough's Recipe for Franchise Success: A Cookie Franchise PhenomenonDive into the fascinating world of franchise marketing with Madeleine Zook as she interviews Bennett Maxwell, the mastermind behind Dirty Dough, a cookie franchise that has taken America by storm. In this episode, Bennett shares how he acquired and transformed an existing cookie company into a rapidly growing franchise. With 34 locations open in just 14 months, Bennett discusses the challenges and strategies he's employed to manage this explosive growth while dealing with a high-profile legal battle with a competitor. Learn how Dirty Dough's unique centralized production model and innovative approach to the gourmet cookie market have positioned them for success...
2023-11-1038 minThe Art of Franchise MarketingStellar Service Brands on Success and Culture in the Home Services Franchise IndustryMadeleine Zook engages in a compelling conversation with Sherry Rose, CEO of Stellar Service Brands. Discover the significance of fostering a culture of respect and understanding within the franchise community. Stellar Service Brands believes that small businesses are the core of the American dream, providing passionate people with opportunities for success. Join us on Sherry Rose's fascinating journey as she shares insights and principles that have propelled her to the forefront of the franchising industry. Gain a deeper understanding of how to create a thriving franchise model that honors the uniqueness of each brand while working towards a common...
2023-10-2437 minThe Art of Franchise MarketingFranworth on Helping Brands Grow with Data-Driven Marketing StrategiesIn this insightful and educational discussion, Madeleine Zook, the host of The Art of Franchise Marketing, sits down with Brandi Kloostra, the VP of Digital Marketing at Franworth. Franworth helps emerging franchisors achieve their business goals and grow their franchise system. Franworth accelerates brand value by building, incubating, and growing brands, using a franchise model, and leveraging our shared services platform. Brandi shares her extensive 25-year experience in the digital marketing realm, offering valuable advice to both franchisors and franchisees. Brandi discusses the evolving landscape of digital marketing, the significance of data-driven decisions, and the impact of choosing the...
2023-10-1032 minThe Art of Franchise MarketingFive Star Franchising Visionary Approach to Franchise GrowthStep into the world of franchise marketing with an engaging conversation between Madeleine Zook and Scott Abbott, the CEO of Five Star Franchising. Five Star Franchising is a holding company of various franchised brands. Five Star Franchising provides franchisors and franchisees with the resources necessary to exponentially expand their businesses. Abbott passionately discusses the transformation of the home services industry and how his platform is elevating customer experiences through a five-star promise. With a commitment to purpose and a cohesive team, he envisions a billion-dollar enterprise where franchisees flourish, innovation thrives, and the industry as a whole is uplifted...
2023-08-2936 minThe Art of Franchise MarketingWoops! Macarons on Navigating Franchise Frontiers with Tech and AIIn this episode of The Art of Franchise Marketing, host Madeleine Zook sits down with Benjamin Woodruff, Co-CEO of Woops Macaroons. They delve into the intersection of technology and franchising, exploring how they leverage cutting-edge tech solutions to enhance franchise development, operations, and communication. Benjamin shares insights on their proprietary AI assistant "Samantha," the role of technology in lead generation and sales processes, and the challenges and opportunities of integrating AI into franchise systems. He also offers valuable advice to both franchisees and franchisors, emphasizing the importance of data-driven decision-making and the critical role of selecting the right franchisees...
2023-08-1832 minThe Art of Franchise MarketingPuddle Pool Service on Building a Fun-Focused Franchise EmpireJoin Madeleine Zook on the Art of Franchise Marketing as she interviews Mark Amory, the CEO of Feels Like Friday Service Brands, with a spotlight on Puddle Pools. Discover the journey behind Puddle Pools' unique approach to franchise marketing, combining a vibrant and fun brand culture with effective business strategies. Mark shares insights into the expansion of Puddle Pools from Canada to the US, discussing the challenges and triumphs of maintaining a lively company culture across borders. Learn about Puddle Pools' innovative marketing strategy, designed to create a strong brand presence and drive customer engagement. From patient franchisor growth...
2023-08-1430 minThe Art of Franchise MarketingIvy Kids on Nurturing Educational Excellence: A Journey through Franchise Growth in ChildcareIn this episode of The Art of Franchise Marketing, host Madeleine Zook engages in a candid conversation with Amyn Bandali, CEO of Ivy Kids, a leading childcare franchise. Amyn shares his journey from stumbling into franchising to expanding Ivy Kids beyond Texas, offering valuable advice for both franchisees and franchisors. Delve into the intricacies of marketing and branding in the childcare sector, where the focus is on nurturing young minds and fostering a strong sense of community. Gain insights into the challenges of recruiting and retaining passionate teachers, and discover how Ivy Kids maintains its commitment to high-quality education...
2023-08-1032 minThe Art of Franchise MarketingIKidsU Journey From Vision to TransformationJoin us in this episode of The Art of Franchise Marketing as host Madeleine Zook from Netsertive talks to Geraldine Smythe, CEO of iKidsU, about the transformative journey of rebranding and restructuring a franchise. IKidsU is the premiere one-stop afterschool shop for kids, families, schools, and communities. Geraldine shares her unique experience of taking over iKidsU, a comprehensive after-school enrichment and care service, and how she approached the challenge of rebuilding the brand to exceed its previous success. Discover the strategic decisions, lessons learned, and insights into the process of turning an acquisition into a thriving franchise model that...
2023-08-0237 minThe Art of Franchise MarketingHow American Recruiters Navigates Employment Challenges in a Changing Job MarketIn this episode of The Art of Franchise Marketing, host Madeleine Zook welcomes Gino Scialdone, CEO and founder of American Recruiters. Founded in 1982, American Recruiters is a national recruiting firm that selectively partners with organizations committed to locating, identifying & onboarding the highest level of talent available for their businesses. Together, they discuss the evolution of the employment industry. Gino shares how they transformed from a small local agency to a multi-state executive search firm and eventually ventured into franchising. As they delve into the challenges of the post-pandemic job market, they explore the brand's mission and focus on healthcare...
2023-07-3134 minThe Art of Franchise MarketingHoneygrow on Navigating the Restaurant BusinessIn this episode of The Art of Franchise Marketing, Madeleine Zook talks with Justin Rosenberg, founder and CEO of Honeygrow, a brand that has earned a reputation for its high-quality, craveable, and customizable food options. With a strong focus on customer satisfaction, the chain has managed to create a loyal following and has established itself as a leader in the healthy food industry. Justin discusses his journey into the restaurant business and the growth of Honeygrow, which currently has 33 locations and plans for expansion. Throughout the conversation, Justin emphasizes the importance of understanding the brand, having a s...
2023-07-2434 minThe Art of Franchise MarketingDunkin' Donuts Winning Formula to Franchise SuccessJoin us for an exciting episode of the Art of Franchise Marketing featuring Joshua Linggins, who leads the Franchising Teams for Dunkin' and Baskin-Robbins at Inspire Brands. In this conversation with Madeleine Zook, Linggins explore the importance of recognizing and crediting those who have supported and contributed to our success. Linggins shares how various leaders have played a vital role in his career, offering guidance and support that helped him achieve his goals. Linggins emphasizes the essential qualities required for success in the franchising industry - a deep understanding of people, strong networking abilities, and a dedication to teamwork...
2023-07-1045 minThe Art of Franchise MarketingBio-One on The Unique Challenges and Rewards of Owning a Biohazard Cleanup FranchiseJoin our host Madeleine Zook on an exciting episode of The Art of Franchise Marketing as we delve into the world of Bio-One. We are joined by Danessa Itaya, a seasoned franchise executive and the newly appointed President of Bio-One. With her extensive experience in the industry, Danessa has played a crucial role in building the Bio-One brand, developing a dedicated team, and working closely with franchisees.Bio-One is not your average cleaning franchise. Specializing in bio-hazardous material cleanup, they tackle crime and trauma scene cleaning in 41 states with over 100 locations. From suicide cleanup to hoarding situations...
2023-06-2938 minThe Art of Franchise MarketingVerlo Mattress on Revolutionizing the Mattress Industry through Customization and StorytellingOn this episode of The Art of Franchise Marketing, our host Madeleine Zook is joined by the VP of Marketing at Verlo Mattress, Ira Klusendorf, to discuss the company's differentiators and the importance of education and storytelling in their marketing strategy. Ira shares his background as a journalist, Emmy award winner, and transition to marketing and franchising. Verlo Mattress is a company of trusted sleep comfort experts who are passionate about helping people to achieve a better day awake through a more comfortable night’s sleep. Verlo manufactures adjustable mattresses that address specific sleep comfort needs. The com...
2023-06-2744 minThe Art of Franchise MarketingAdam Contos from Area 15 Ventures on The Future of FranchisingOn this episode of The Art of Franchise Marketing, our host Madeleine Zook is joined by Adam Contos, Partner for Area 15 and the CEO of Port of Subs. Adam is the former CEO of Re-Max and in recognition of his leadership and business acumen, Adam has been appointed to several prestigious positions, including serving on the board of directors of the International Franchise Association (IFA). Adam emphasizes the importance of providing valuable content to customers in your niche to create intrinsic value and build goodwill. With a customer-centric approach and a focus on exceptional service, businesses can t...
2023-06-1729 minThe Art of Franchise MarketingThe Lash Lounge on Navigating the Opportunities and Challenges of Franchising in the Beauty and Wellness IndustryIn this interview, Meg Roberts, CEO and President of Lash Lounge, shares her journey into franchising, from her background in marketing to her success in the beauty and wellness space. Meg Roberts brings a wealth of experience and understanding to the table. With a background in consumer research, she has a unique perspective on how to connect with audiences, whether it's employees or customers.Meg Roberts is an accomplished marketing professional with over 16 years of experience in the franchising industry. In this interview, conducted by Madeleine Zook, Director of Marketing at Netsertive, Roberts discusses the opportunities and...
2023-06-1431 min
I Fired My Boss - A Franchise PodcastHow to Manage Owning 4 Different Franchise Brands - Dan Claps, Christian DadulakWelcome to another episode of the ""I Fired My Boss"" podcast, hosted by Dan Claps and Christian Dadulak. In this episode, they have a special guest, Madeleine Zook, a multi-brand franchisee and serial entrepreneur. Madeline shares her journey into franchising, which began when she joined MaidPro as a marketing coordinator. Over time, she gained experience on both the franchisor and franchisee sides, building relationships and understanding the ins and outs of the business. With her husband already owning several franchises, Madeleine married into the franchisee side of the world and eventually became a multi-brand franchisee herself, owning four different...
2023-06-0744 min
Start With A WinFranchise Marketing with Madeleine ZookMarketing is incredibly important in business and franchising. Madeleine Zook dives deep in to how franchises market, key points on customer experience, and other fun franchise conversations on this episode of Start With a Win. Madeleine Zook is a multi-unit, multi-brand franchisee, former franchisor, and current marketing supplier. She's the host of the award-winning franchise podcast, The Art of Franchise Marketing, and has landed coverage in Forbes, Entrepreneur, Fortune, and INC. She is also the founder of a 501(c)3 nonprofit called Together She Can, which strives to help homeless communities with hygiene care. Main Topics...
2023-05-3127 minThe Art of Franchise MarketingMaidPro on Mixing Traditional and Trendy Marketing Tactics to Grow Customer BaseJesse Zook is the owner of MaidPro with almost 15 years of experience in franchising. His success with MaidPro led Jesse to invest in two more brands: FlyFoe, a mosquito and tick control company, and Men In Kilts, a window washing, power washing, and gutter cleaning company.In this episode of The Art of Franchise Marketing, Jesse shares how he got interested in franchising, listing the benefits of franchising versus building a brand from the ground up. Jesse and host Madeleine Park also discuss the role of marketing in franchising and how to approach it — from choosing the ch...
2023-04-2437 min
The Multi-Location Marketing LeaderMatt Woodcock from Fibrenew Franchising on Using the Marketing Mix to Attract ConsumersFibrenew Franchising is a Canadian company with 303 locations and specializes in leather, vinyl, and plastic restoration. With a rich history dating back to 1985, this company manufactures a highly specialized proprietary product line and has pioneered the repair techniques and exclusive color-matching technology that their technicians use daily. In this episode of The Art of Franchise Marketing, our host Madeleine Zook and Matt Woodcock, the franchise development director at Fibrenew Franchising, discuss franchise development. Matt explains the importance of using the marketing mix in franchising and why it is not beneficial to use broadcasting.
2023-01-1837 min