Shows
The Conscious Marketing PodcastACLU-VA's Bill Farrar Removing Unconscious BiasIn this episode we discuss how to remove unconscious bias from marketing and ask ourselves, can we be civil online? We are joined by Bill Farrar, ACLU - Virginia’s Director of Communications to shine the light on our true biases and how to move forward as an industry. Hosted on Acast. See acast.com/privacy for more information.2018-07-2459 minThe Conscious Marketing PodcastAntonia Dodge & Joel Mark Witt Mental Technology for Self Inquiry In this episode we explore how to use mental technology for self inquiry and ask ourselves, can we hack our personality? Personality hackers Antonia Dodge and Joel Mark Witt join us to take a look under the hood and decode how our mind operates. Hosted on Acast. See acast.com/privacy for more information.2018-07-161h 19The Conscious Marketing PodcastAllyson Kapin Consumer Trust in the Era of Fake NewsIn this episode we lower the veil on consumer trust and ask ourselves, can we regain it? Tech Titan and Social Change Maker Allyson Kapin joins us to look at the state of consumer trust and learn how to mobilize audiences to drive social change. Hosted on Acast. See acast.com/privacy for more information.2018-07-081h 11The Conscious Marketing PodcastJoel Comm Getting Off the Hustle WheelEpisode 5 of The Conscious Marketing Podcast debunks the myth of hard work and talks about getting off the hustle wheel. We are joined by New York Times best-selling author and futurist Joel Comm to take a deep look in the mirror at the hard work theme we keep selling in marketing and ask, “is there another formula for success?” In one of the most personally revealing episodes to date, Joel lets you behind the curtain of his success and shares how his journey into the dark night of the soul led to the creation of his latest book The Fun Formul...2018-06-241h 02The Conscious Marketing PodcastTamsen Webster The True Power of LanguageEpisode 4 of The Conscious Marketing Podcast opens the can of worms wide open and takes a look at the power of language. We are joined by marketing industry expert Tamsen Webster to take a deep look in the mirror and discuss the role of self-talk, brand messaging and how it all ties together to ask, “do our words really matter?” We get personal as we reveal what the voices in our head say, how it finds it’s way into our work, what brands can do differently and the true impact our words have on society. Then we uncover solid strateg...2018-06-181h 10The Conscious Marketing PodcastJay Baer Unraveling the Hero's JourneyEpisode 3 of The Conscious Marketing Podcast unravels the way marketers tell stories and how it impacts society. We are joined by Jay Baer from Convince and Convert to take a deep look in the mirror and discuss the truth how marketers tell stories and ask, "are we helping or hurting society?" Jay pulls no punches as he dives deep into the content marketing strategies we've been deploying since the beginning of advertising. We review the different versions of the hero's journey and then reflect on how marketers can create stories that inspire and empower humanity. Hosted on Acast. S...2018-06-111h 08The Conscious Marketing PodcastChris Penn The Truth About Data PrivacyEpisode 2 of The Conscious Marketing Podcast gets straight to brass tacks. We are joined by Chris Penn from BrainTrust Insights to take a deep look in the mirror to discuss the truth about data privacy and ask ourselves, “should marketers come clean?” Chris blew our minds by revealing why GDPR applies to every business in the world within the first 10 minutes and then continued to open our eyes to what is really happening with consumer data. We review the facts, the truth and then reflect on how marketers can move forward in a time when we need data the most...2018-06-041h 05The Conscious Marketing PodcastNichole Kelly and Geoff Livingston Looking Ourselves in the MirrorSeason 2 of The Conscious Marketing Podcast goes from zero to 100 in record time. In this season opener, I introduce this season’s new co-host Geoff Livingston from Livingston Campaigns. Sparing no time for small talk we take a deep look in the mirror and ask ourselves, "do our fears control us?" We get real and let you behind the curtain of our fears, our rise to marketing fame and what caused us to start looking in the mirror, honestly. Hosted on Acast. See acast.com/privacy for more information.2018-05-221h 19The Conscious Marketing PodcastHow to make conscious decisionsOn this episode we are going to be talking about how we make decisions and our answers might surprise you. Hear Nichole's biggest challenge and how she gets to a clear place. Discover how and why Nichole and Todd talk to their spirit guides, spirit animals, connecting to source and even aliens for guidance. Hear Nichole's story of experiencing the total eclipse in the path of totality. And then get clarity on some important questions when receiving guidance. What if your guides tell you to jump off a cliff? How can you trust the source? How does this relate to...2018-01-1242 minThe Conscious Marketing PodcastTools for Conscious MarketersIn this episode we tackle some of the toughest questions facing marketers who have had a conscious awakening and break down tools to help you manage. Here a list of Nichole's favorite meditations. From silent to guided she gives you all of her favorites. Here are links to the ones she mentions. Michael Sealey's Sleep Hypnosis https://www.youtube.com/channel/UC9GoqHypa-SDrGPMyeBkjKw Sonia Choquette -Meeting your Guides https://www.youtube.com/watch?v=5znxgT4S0LM Steve Nobel - Has the best meditations for clearing your energy field. https://www.youtube.com/watch?v=oyZ6ejYeQTI&t=2s&list...2018-01-0554 minThe Conscious Marketing PodcastPublic Scandal and The Shame GameIn this episode Nichole and Todd break the mold and talk about some serious issues facing the industry. We tackle some of the toughest questions facing marketers who have had a conscious awakening. How can companies consciously handle "scandal"? How can we have accountability without public shaming? How can we honor the women who are affected and prevent it from happening again? What evidence of conscious truth should journalists be held accountable to? How should media outlets be held accountable for conscious truth? How can we end public shaming? What if you are the target of shaming? How can we...2017-12-2951 minThe Conscious Marketing PodcastSpotting a Conscious MarketerIn this episode we tackle some of the toughest questions facing marketers who have had a conscious awakening.How can someone know if they are "conscious" or not?What shifted for Nichole after her first conscious awakening?If you haven't had a conscious awakening can you create one?If you've had a conscious awakening and you're still finding your footing what do you recommend?Here are Nichole's 3 tips for finding air after your conscious awakening.1) Have fun with your astral journey into self. Explore the astral realm...2017-12-2245 minThe Conscious Marketing PodcastConscious DilemmasIn this episode we tackle some of the toughest questions facing marketers who have had a conscious awakening. How do you handle conscious and empathic dilemmas? What about the times when you get triggered and respond from emotion? What is the scale of empathic awareness? How can I know what is my emotion and what is someone else's.... Here are the three tips for tackling conscious dilemmas 1) Know your truth. It's important to know what your truth is, what your deal breakers are as well as what your deal makers are. Take time to understand your why and watch Simon...2017-12-151h 14The Conscious Marketing PodcastWhat is Conscious MarketingIn our first episode we set the stage for the rest of the podcast. Tune in and hear our background and how we ended up taking the stage to raise the bar of consciousness in the industry. We tackle some of the toughest questions facing marketers who have had a conscious awakening. What is conscious marketing? Why are we inspired to talk about it? What does unconscious marketing look like?Want to see the ad that made Nichole embarrassed to be a wh...2017-12-0852 minThe Conscious Marketing PodcastConscious Marketing Podcast - Episode 002In this episode we tackle some of the toughest questions facing marketers who have had a conscious awakening. Why should companies care about conscious marketing? How does conscious marketing reflect on corporate culture? What should companies do to audit their marketing practices? What would a red flag look like? What would a yellow flag look like? What would a green flag look like? Why should marketers care about conscious marketing? ...2017-12-0838 minThe Conscious Marketing PodcastConscious Marketing Podcast - Episode 003Targeting the right customer at the right time with the right ad is 90% of the marketing game, but what if that targeting perpetuates stigma more than expansion? In this episode we tackle some of the toughest questions facing marketers who have had a conscious awakening. Is segmentation helpful for the collective? How can segmentation empower? How can segmentation disempower? Are we perpetuating stereotypes or connecting authentically? Three tips - 1) Segment to Empower...2017-12-0835 min