Shows
Marketing vs The WorldProtecting a Heritage Brand and Mastering Balance with Nick HouchinIn this episode of Marketing vs The World, Abbie sits down with Nick Houchin, Marketing Director at Musto, to explore the art of safeguarding an iconic heritage brand. They discuss Musto’s remarkable 60-year journey, its innovative product development, and the importance of staying true to the brand’s DNA amidst modern marketing challenges. Nick also opens up about his sailing roots, the joys and pressures of his role, and the strategies he uses to balance professional and personal life effectively. Whether you're a marketing professional, a fan of iconic brands, or just looking for inspiration on balan...
2024-11-2538 min
Yacht BusinessMusto’s Marketing Man – Nick Houchin
In this episode, I talk to Nick Houchin, Head of Marketing for sailing apparel brand Musto. We chat about how he got into the business, innovation and challenges around keeping a brand relevant and top of mind.
Show Notes & Bookmarks
01:22 – The RYA youth squad system includes summer camps and competitions to promote sailing to a new generation.
02:26 – The Dark Blue Book was a directory of the Who’s Who of the sailing world loosely based on the F1 Black Book published in 2008, 2009 and 2010.
02:33 – Oman Sail is a ground-breaking program to build sailing in the Sultanate and was a gr...
2023-08-2836 min
The School of UnlearningLet’s Talk About Worship • TSOU S2 E120 Special guest Nick Houchin joins us as we discuss the heart, culture and intentionality that goes into our worship ministry.
2023-04-1354 min
Jacob's Well ChurchLet’s Talk About Worship • TSOU S2 E120Special guest Nick Houchin joins us as we discuss the heart, culture and intentionality that goes into our worship ministry.
2023-04-1254 min
The Side Hustle Show514: How to Start a Roadside Produce Stand: $1000 a Weekend Flipping Peaches“Nothing puts a smile on a consumer's face quicker than a good peach.” This week’s guest is Shannon Houchin of RoadsideRepublic.com, and she’s passionate about peaches, fresh produce, and delivering an awesome customer experience. Shannon actually reached out to me and said, Nick, you’ve got episodes on flipping books and mattresses, clearance products, domain names, flea market finds, and a ton of other stuff - but have I got a side hustle for you: I flip peaches. So, of course, I had to call her up to learn more. Turn...
2022-06-2352 min
The Side Hustle Show514: How to Start a Roadside Produce Stand: $1000 a Weekend Flipping Peaches“Nothing puts a smile on a consumer's face quicker than a good peach.”This week’s guest is Shannon Houchin of RoadsideRepublic.com, and she’s passionate about peaches, fresh produce, and delivering an awesome customer experience.Shannon actually reached out to me and said, Nick, you’ve got episodes on flipping books and mattresses, clearance products, domain names, flea market finds, and a ton of other stuff - but have I got a side hustle for you: I flip peaches.So, of course, I had to call her up to learn more.Turns...
2022-06-2352 min
Great British BrandsNick Houchin and Chris Holliman, MustoBuilt on 50 years of engineering cutting-edge performance apparel, Musto is the world’s leading sailing brand and a British leader in shooting and equestrian sports. It uses the same fabric technology that protects its ocean racers to keep its customers dry and comfortable. Its designers are fanatical about detail and style. From the precise placement of ergonomic panels on active jackets to the careful crafting of the handmade leather shoes, this is where style meets hi-tech performance. Musto tests its products to the extreme in the world’s most hostile environments, and in the labs, to drive innovation so customers can...
2021-03-0429 min