Shows
The Inches: A Podcast About Sports SponsorshipRookie & The Vet: 2025 Sponsorship Predictions ReviewAt the start of each year, Rich and Nick share their bold predictions for the trends shaping the sponsorship industry. Now that we're halfway through the year, it's time to check in—what’s holding strong, what missed the mark, and what surprised us?In this episode, we revisit our January picks, break down what’s actually happening in the field, and share what to watch next as the sponsorship landscape continues to evolve.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecti...2025-06-0253 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: The No Topic Episode on SponsorshipsWhen Rich & Nick started the Inches, it came from chats on sponsorships in Rich's office below Memorial Coliseum in Portland, OR.We would dive into all topics, sponsorships, and sports business with no agenda.Well, this week on The Inches, we decided to take it back to where we started...with no topic.We dive into topics ranging from youth sports investments, the growth of the women's leagues and what this means for sponsorships, and round it out with how the MLS will deal with going to a European schedule.--2025-05-051h 31The Inches: A Podcast About Sports SponsorshipRookie & The Vet: 2025 Sports Sponsorship New Year's ResolutionsIt's 2025, the new year. A fresh start to reset, refocus, and refresh your sponsorship strategies going into 2025.Each year, Rich and Nick discuss five resolutions you should make in the new year as you continue to grow in the sponsorship industry.In this episode, we dive into the 5 we have for 2025.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.2025-01-1235 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: How to re-engage after a sponsorship prospect tells you 'NO'You aren't going to close every sponsor you talk to. It's just a part of the sales job.We will get a lot of 'No' answers.But, that doesn't mean the deal is totally dead. We can still re-engage them for a future deal.So how can we do that authentically?In this episode, Rich & Nick dive into the process of cultivating a No throughout the season to have a better chance to convert them to the following one.--The Inches Podcast is a podcast that...2024-10-0534 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: 2024 Super Bowl & Sponsorship EpisodeLove this episode each year, and 2024 SB brought some interesting items and trends.On this episode of The Inches, we dive into how RIch & I saw the Super Bowl this year from a Sponsorship lens.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.2024-02-1743 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: How to manage problem clients in sponsorshipsWe've all had them. Sometimes great clients will turn into problem ones quickly. It is always on us in sponsorships to help guide them through the tough positions they sometimes put us in.But how can we specifically do that for each type of difficult client?In this episode, we dive into Rich's four most common problem clients we see in sponsorship and how to manage each to success for both sides.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the...2024-02-0241 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Revisiting our 2023 sponsorship predictions at the midway pointRich and Nick make predictions for the upcoming year in the sponsorship world each January. It's a really fun exercise to try and see what we should be paying attention to in the world of sports partnerships.Even more fun is looking back at the mid-year point and seeing if we are on track.In this episode, we dive into our 2023 predictions and see which ones are looking like they are right, wrong, or incomplete as we round out the midpoint in the year.--The Inches Podcast is a podcast...2023-07-1155 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: How to handle initial cold outreach to new prospectsYour first touch point with a potential prospect is so important. Too short...you won't get your value across. Too long...you'll lose them before they finish your outreach.On this episode of The Inches, Rich & Nick dive into how you can strategize your outreach to prospects and close that next meeting.-----The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.2023-06-2945 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: How to create sales momentum and manage sales paceSales are all about momentum. If you lose it, you usually spend time chasing a prospect to reignite the momentum.But how can we manage the sales pace in the selling process?This week on The Inches, Rich & I dive into how your team can manage sales pace from both the prospect side as well as your team side.-----The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the...2023-05-2745 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: the 30/60/90 Day plan when starting at a new sponsorship jobWhether you're fresh out of college or a vet switching locations & teams, sometimes we can show up at a new job and not have a ton of resources to get started.So this week on The Inches podcast we dive into Rich Franklin's 30/60/90 Day plan on how you can maximize and thrive in your new sponsorship job, even if you don't have the resources or knowledge when starting.-----The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich...2023-05-1946 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: 3 Ways To Make Your Sponsorship Sales Pitch More EffectiveSometimes, we get into a sales rut. The pitches we are giving just aren't hitting. Maybe your book of business isn't as big as it was last year.Most of the time, there are just a few adjustments we can make to get back to closing those deals.On this episode of The Inches Podcast, we dive in with Rich's 3 ways to make your sales pitch more effective in sponsorship.-----The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and...2023-05-0931 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: The 3 Biggest Benefits We Sell In SponsorshipSometimes we get caught up in the tactics of sponsorship. How many clicks, how many fans saw a sign, etc. These are the things we sometimes over-focus on when selling.But there are some key benefits that we hold in sponsorship that will help us get deals across the line. Ones that other advertising verticals don't have.In this episode, we dive into Rich's 3 benefits that sponsorship has and how he uses them to sell sponsors.-----The Inches Podcast is a podcast that looks at sports & event sponsorship and how...2023-02-0934 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: 2023 Sports Sponsorship PredictionsIt's our annual prediction episode. Check out what Rich & Nick see as the biggest items in sports sponsorship as they gaze into the crystal ball.-----The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.2023-01-0936 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: How to utilize your hospitality assets to close sponsorsAs Rich always says, people buy from people they trust. The same goes for your prospective sponsors.But how can you help them build trust with their prospects through your sponsorship assets? Hospitality.In this episode, we dive into how your hospitality assets can make or break your sponsorship packages and help you get more dollars over the line.-----The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at...2022-03-1832 min
The Inches: A Podcast About Sports SponsorshipRookie & The Vet: Dealing with sponsors in competing categoriesAt some point in our sponsorship careers, we will deal with sponsors that are competitors looking to partner with our team.But how can we make sure that a partnership is beneficial for both competing brands?This week on The Inches podcast, Rich & Nick dive into how to manage and deal with those competitors in your partnership portfolios.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella...2022-01-2035 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: How to work through Partnership PlateauSometimes we get that sponsor that spends a fixed amount year after year, never looking to spend more. I call it Partnership Plateau.So how can you break above the plateau and get them to spend more?This week Rich & I dive into how you can use context and creativity to up your sponsor's spend each season.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley...2021-12-0227 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Can Category Spend Help You Prospect In Sponsorship?As Rich always says, "Why did they rob the bank? It's where the money is." Sometimes we can look toward how much a category is spending on sports sponsorship to help plan our prospecting strategy.But is that enough?This week we dive into what other factors come into play when building a prospecting strategy around category spend in sponsorship.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at...2021-11-1826 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: How Referrals Play A Role In Sponsorship GrowthNothing is better than a warm intro. And it's because as Rich mentions " We buy from who we like and trust".But how can you build referrals into your prospecting strategy for sponsorship?This week we dive into a few tips to make sure that referrals are a big part of your growth strategy.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and...2021-11-0431 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Too Much Selling, Not Enough ListeningHow we sell has changed in the digital age has changed. With Zoom calls, we can share our screen and jump into our perfectly crafted deck to close our sponsor.Most times though...this is the wrong way to go about it. In this episode, Rich & Nick dive into why you should be listening more than selling in your meetings and what questions to ask.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin...2021-10-0105 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Talking through hiring in sponsorshipPicking the right team is vital in sports sponsorship. We need the right mix of players to prospect, activate, and maintain relationships.But how can we make sure we're hiring the right people?This week on The Inches we dive into some of Rich's best tactics for how to ensure you are hiring successfully in your partnership department.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland...2021-09-1733 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: How Content Marketing Can Help You Close Deals In SponsorshipToday in sales there is a clash between new tactics and old ones. All the while, our buyer's journey has shifted dramatically in the last 10 years.So how can you ensure you are utilizing both to bring in prospects and deals?This week on The Inches, Rich & Nick dive into some ideas on how you can utilize content marketing to help close deals in sponsorship.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, V...2021-09-0935 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: How Nostalgia can help you win sponsorship dealsNostalgia is a powerful tool in advertising. It helps us pull out the emotions of our customers and tie them to our brand. Sports is the epitome of a nostalgia creator.But how can we authentically tie in our sponsors?This week on the Inches, Rich & Nick dive into how your team can turn nostalgia into dollars for your team and sponsors.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate...2021-09-0246 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: How important is expertise in social media essential for sponsorship?There is a huge shift in where brands are looking to spend their dollars...and it's landing on digital.So how competent should sponsorship salespeople be with the mechanics of these platforms?This week Rich & Nick dive into the subject of how and why you should up your social media game as a sponsorship salesperson.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club...2021-08-1948 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: How making it EASY helps in sponsorshipWe've all heard the pushback on the Olympics streaming experience this year. The financial implications with sponsors and lower viewership are HUGE.But how can we make sure if we launch our own platforms we don't make the same mistakes?This week on The Inches, Rich & Nick dive into how making it EASY can help drive value for your sponsors.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at...2021-08-1244 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: The Big Shift Coming In SponsorshipAs with any industry, sponsorship and advertising are evolving. Where brands want to spend their dollars is shifting away from our legacy assets and toward more digital ones.This week on The Inches Rich & Nick dive into where brands are spending their dollars and where we're vulnerable as an industry.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.2021-07-3050 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Communicating BIG changes to your sponsorsIn sports, we deal with big organizational changes. New logos, new systems, shake-ups in the front office...you name it, we see it.But when & how is the best way to bring our partners into the fold when those changes happen?In this episode of The Inches, Rich & Nick dive into the best ways to communicate those big changes to sponsors and how they can strengthen the partnership.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted...2021-07-1635 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: 3 Changes Post-Pandemic in Sponsor NeedsWe're getting back to somewhat of a normal season in sports after the pandemic, but we've also seen our sponsor needs shift.In this episode, Rich & Nick dive into the top 3 changes they've seen in sponsor needs post-pandemic.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.2021-06-2425 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Dealing with Over-Promising, but Under-Delivering in SponsorshipWe've all heard the saying, always under-promise and over-deliver...but sometimes that creates a conundrum. Undersell early and you might lose the deal, oversell and you might lose it a year from now.In this episode of The Inches Rich & Nick dive into how you can navigate this scenario to be successful when selling sponsors.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick...2021-06-1141 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Setting and Looking at Package Minimum SpendPackage minimums can either kill you (too much work for the revenue) or help you compete (open new markets). It's a fine line.This week on The Inches Podcast, Rich & Nick dive into how your team should be looking at your minimum spend threshold for your sponsors.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.2021-05-1441 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Why Keeping It SIMPLE Is So Important In Sponsorship ActivationSometimes our activations get a little out of control. We fill them with complexities that aren't needed to reach our goals.99% of the time if we can keep them simple, we'll see more success.In this episode, Nick & Rich dive into ways you can re-evaluate your sponsorship assets to keep them simple and effective for your sponsor's goals.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland...2021-04-2337 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Podcasts We're Listening ToSometimes there is a huge benefit in learning outside of our industry to move forward and be innovative. There are few better ways to do this than listening to Podcasts.On this episode of The Inches, Rich & Nick dive into 3 podcasts we are listening to and how they help us grow in sponsorship.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder...2021-04-0835 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Your team app's role in sponsorship | PT. 2Does my team even need a mobile app? Is it worth it for the return I will get on the sponsorship end?In Part 2, Rich & Nick dive into the true value of a mobile app for your team and sponsors.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.2021-03-1930 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Sales Prospecting - A listener questionProspecting at any time can be a daunting task...but especially if you are a smaller team working through the tail end of a pandemic.This week Rich and I dive into a listener-sent question around how you can prospect and gain potential sponsor interest in today's climate.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.2021-03-0542 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Are your sponsorship assets creating more problems than value?Sometimes in sponsorship, we get so excited about new assets that we forget about really vetting to see if the value it creates is bigger than the problems or headaches that may come.On this episode of The Inches Podcast, Rich & Nick dive into a process to make sure that the asset you're pitching won't turn into a headache for your organization or sponsor.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate...2021-02-1843 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Navigating Renewals In A PandemicThe Pandemic didn't come with a gameplan. Many of us entering our renewal season are heading into a renewal season we've never seen before.So how can we navigate this time to win back our renewals?This week Rich & Nick dive into their keys to renewing your sponsors in a post-pandemic world.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson...2021-02-0446 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: How Perceived Value Affects Your Sponsorship Packages Pt. 1Many times how our sponsors perceive the value of our assets and packages is the true value. It is up to us to make the case for why the package is valuable and why they should purchase it.But where do we get started in increasing our perceived value?This week on The Inches Rich & I dive into part one of a two-part segment on perceived value in sponsorship.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape...2021-01-2144 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: The New Shift In Sponsorship DollarsSponsors are shifting their dollars quickly in this market to platforms that are converting. We're seeing it every day in the industry.In this episode, Rich & Nick dive into specifically where they are seeing dollars shift to and some ways your team can adapt.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.2021-01-1541 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Sponsorship Predictions For 20212020 was a year we'd like to leave behind. But in many ways, it opened new opportunities in the sponsorship industry.In this episode of The Inches, Rich & Nick dive into their top 5 predictions...or better yet opportunities that will come forward in 2021.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.2020-12-311h 13The Inches: A Podcast About Sports SponsorshipRookie & The Vet: The Value Of OWNING Your Streaming Content In SponsorshipThe most important thing a team can do today for their sponsorship department is to build their streaming content. It has never been more important to leverage the social following you have and OWN your video content.But how can we get started as a team and integrate our sponsors authentically?Rich & I dive into some advice on how your team can build your streaming content and integrate sponsors authentically into your programming.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting...2020-12-1751 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: How To Keep Up With Your Sponsor Renewals That Didn't SignIn a year of a global pandemic, we saw some renewals we could count on for years have a change in their business environment and situation where they couldn't renew this season.Understandable in a pandemic, but how can we make sure we get them back for next year?This week on The Inches Podcast, Rich & Nick dive into some tactics to keep them updated throughout the season to set up for a new deal in the following year.------The Inches Podcast is a podcast that looks at sports & event...2020-12-1038 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Looking At The Opportunities In The ShutdownWith limited fans in our stadium, we've lost a lot of eyeballs and inventory in the sponsorship world.But with loss comes opportunity.This week on The Inches Rich and Nick dive into the opportunities we see in sponsorship despite the sports shutdown.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.2020-11-2840 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: How your team can help small businesses through sponsorshipSmall businesses are the staple of our communities. With the effects of COVID, they are in need of marketing & revenue help.But what is the best way we can help them grow if they are cash strapped right now?Rich & I dive into some of the best ways you can help your small businesses in your community thrive and set up packages that lead to success.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich...2020-11-1234 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: How Sponsorship Can Help Drive Ticket SalesSponsorship & Ticketing are the main way our teams make money and drive value as a business. And like it or not, how many tickets your team sells directly affects your sales in sponsorship (more eyeballs, more value).But how can we help drive ticket sales through sponsorship?This week on The Inches Rich & Nick dive into some strategies you can implement to help bring value to your sponsors AND drive more butts in seats for your ticketing department.------The Inches Podcast is a podcast that looks at sports & event sponsorship...2020-10-2854 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: The 8 Fan Motivations To Focus On In Sponsorship | Part 2Continuing our discussion from last week, Rich & Nick dive finish the 5-8 of the 8 fan motivations and dive into how they can help in your sponsorship strategy.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.2020-10-2248 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: The 8 Fan Motivations To Focus On In Sponsorship | Part 1In sponsorship, our job is to connect and introduce our fans to our partners. How can we be successful at that if we don't understand our fans and their motivations for consuming our games?This week on The Inches, Rich and I dive into part one to look at 4 motivations that our fans have and how we can tie that back to helping your sponsors reach their goals.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich...2020-10-1649 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Your first 100 days on the new sponsorship jobWith the pandemic, many of us find ourselves in the midst of looking for a new job. Whether that comes as a new college grad or vet moving jobs, the first 100 days on the job can be some of the most important to ensure a great foundation in the new position.This week on The Inches, Rich & I dive into how to nail those first 100 days as a new hire in the sponsorship world.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the...2020-10-0949 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Why NOW is the perfect time to rethink your audio assetsWe dove into this topic pre-pandemic, but as most fans stay home to consume their content it is more important than ever to look at providing them with new ways to listen and connect.This week on The Inches Podcast Rich & I dive into the different new audio channels you should be looking at and how you can pitch them to sponsors.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at...2020-10-0138 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Dealing with NO in sponsorship salesIf you're doing sponsorship sales correctly, you are getting No more times than Yes.But how do we handle a No? Is it forever? Is it a Not Right Now?This week on The Inches Podcast Rich & I dive into how you deal with a No and the appropriate steps to turn it into a YES.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey...2020-09-2434 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: How to make sure your sponsorship assets aren't a commodityIs a sponsored tweet a commoditized asset? How can we make sure that brands see our assets as more than something every other team is offering?This week on The Inches Rich & I dive into how you can identify which assets are becoming commoditized in your portfolio and bring new life and value to them.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick...2020-09-1733 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Are Your Sponsors Getting Digital Fatigue?Today most of the assets we have to offer are digitally based. With little to no attendance, it is one of the only ways we can reach our fans at the scale our full stadiums once did.But are we pushing so many assets that it is causing digital fatigue?This week on The Inches Rich & Nick dive into what digital fatigue is, what causes it, and how you can overcome it with your sponsors.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital...2020-09-1044 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Overcoming The Fear Of Failure In SponsorshipIn sponsorship, we take risks every day whether we know it or not.When we present an idea to a sponsor we are putting our ideas out there to be accepted or rejected. But sometimes, more importantly, we take an even bigger risk with the items we don't put into those pitches.This week on The Inches Rich and I dive into how we think about the fear of failure and how to overcome it to drive innovation in your department.------The Inches Podcast is a podcast that looks at...2020-09-0337 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: 4 Cornerstones To Time Management In SponsorshipWith the tidal wave that we've weathered in sponsorship these last months sometimes we lose sight of how we are managing our time. This is a huge problem as it is essential to be as efficient as possible to drive value for our partners and teams.This week on The Inches Rich & I dive into the 4 cornerstones that you should be focusing on to ensure you are managing your time efficiently toward the right goals.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital...2020-08-2731 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Top 5 Ways To Lose Your SponsorsNothing like having a map to navigate the sand traps. Luckily we have Rich to help us navigate.This week Rich & I dive into the top 5 ways we see teams losing their sponsors.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.2020-08-2037 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: How To Build Innovation Into Your Sponsorship Department CultureThe pandemic has forced our industry to innovate and drive more ways to connect with fans digitally.It also exposed how inadequately we've been set up for innovation in our departments.This week on The Inches Rich and I dive into how you can build innovation into your culture to ensure you're on the tip of the iceberg with solutions for your partners.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of...2020-08-1338 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Planning For If *Knock On Wood* Sports Come Back To A HaltWe are, for the most part, getting our sports back. But we would be foolish to assume that we won't see a shutdown again and make a plan for our sponsors & teams.How should we go about making that plan?This week on The Inches Rich and I dive into how you can think about building a plan for if sports shut back down and how to present it to your sponsors.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the...2020-08-0631 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: How To Communicate Your Activations Correctly To Your FansWith games coming back it will be more important than ever to pull fans back into the attention of our sponsors.But what is the best way to communicate with our fans to ensure they engage with our activations?Thanks to a listener question, this week we dive into how you should be strategizing on the best medium and plan for communicating with your fans.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin...2020-07-3041 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: How to properly upsell your assets to sponsorsThe easiest customers to sell to are your current customers. They know (hopefully) that you can bring value and have built trust in your product.But what is the best way to upsell them on new assets?This week on The Inches Rich & I jump into how you can properly upsell your current sponsors to drive more revenue for your team.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships...2020-07-2336 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: The 14 Sports Sponsorship Sales Commandments Pt. 2Continuing from last week, we dive into Rich Franklin's 14 sports sponsorship sales commandments 8-14 to finish the list off.This is a perfect time to get back to our sales roots and help build our portfolio of skills as we dive into the renewal & restart season.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.2020-07-1634 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: The 14 Sports Sponsorship Sales Commandments Pt. 1I brought Rich onto The Inches Podcast because of his experience in sponsorship sales over a 30 year career. The nuggets he gave me every time I walked into his office to chat were game-changing.As we look at the change in the industry today, it is so important to get back to our roots and the foundations in sales as we navigate these times.In the next two episodes, we'll dive into Rich's 14 sponsorship sales commandments, starting with 1-7 this week.------The Inches Podcast is a podcast that looks at...2020-07-0940 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: How Video & Nostalgia Can Bring Value To Your SponsorsWith no live games, we need to find ways to keep fans engaged and connected with our sponsors.Video is a huge part of the way our fans consume and can be extremely valuable for our sponsors. Sponsors are dropping major dollars on YouTube ads.This week on The Inches we chat through why you should be building up your Video content library to bring value to fans and sponsors.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and...2020-07-0333 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: The Next 100 Days In SponsorshipWhen the shutdown first hit we did a 90 Day Sponsorship Plan episode to share how you can come out on top and survive with your sponsors.We're 100 days into the sports shutdown. SO Rich & I thought it would be best to follow up.This week on The Inches Rich & I dive into how you should be thinking about the next 100 days as we plan the next stage of sponsorship in sports.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry...2020-06-2545 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: How To Blend Stadium Health & Safety With Your SponsorsAs we get back to our arenas opening it will be vital to educate your fans on how they can stay healthy and safe in your arena.But is there an opportunity to sync our sponsors with that message and education?This week on The Inches Rich & I dive into how we're thinking about integrating sponsors into the new health & safety measures we apply in our stadiums.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by...2020-06-1834 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Pulling Your Fans In While Your Games Are At A Remote LocationGames are re-starting in many of our leagues, which is amazing toward getting things back to normal.But these games aren't on our turf. They will be primarily consumed on television by fans which don't help us build assets for the make goods on our sponsors.This week Rich and I dive into how you can utilize text messaging to pull fans into your own branded gameday experience.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted...2020-06-1034 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Sponsorship's Role In Community ChangeSometimes in your industry, you need to have the hard conversations in order to create change. With the protesting we've seen in our country this week Rich and I felt the need to dive in to answer this question:What is sponsorship's role in creating change in our communities?This week we dive in to talk about that question.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the...2020-06-0328 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Utilizing Audio Content In Your Sponsorship Assets Part 2Audio and sports have been connected at the hip for over 100 years. It is how our games spread like wildfire.Today, it is no different. Fans still want to consume content through audio. The only thing that has, and will always change is the platform they consume it on.This week on the Inches Podcast Rich & I dive into how you can build up your new audio assets easily and why they are important for driving sponsorship dollars.------The Inches Podcast is a podcast that looks at sports & event sponsorship...2020-05-2838 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: 3 Scenarios To Plan For With Games Coming BackGames are coming back slowly but surely, but there is still a ton of uncertainty in what that looks like.Will we have fans in the stands? Will we be playing games in front of empty stadiums?This week on The Inches Rich & I dive into 3 scenarios you can plan for & how to work through them with your sponsors.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the...2020-05-2135 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Why Being The People's Champ Is So Important In Sponsorship Right NowSponsors will remember what you did for them today in their biggest time of need. This is why being the people's champ for them and your community is so important right now in the sponsorship industry.But what does that mean and how can I get started?This week on The Inches Rich & I dive into how we think about the path to becoming the people's champ in this time of need.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the...2020-05-1432 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: How to approach and re-think your physical assets in sponsorshipWhen games come back they will be different than before. There is no doubt that some of your physical assets will need to be looked at and possibly changed as you get into renewals.This week on The Inches Rich and I dive into booting, player appearances, and how you can adjust to still save the value in your packages.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland...2020-04-3033 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: How To Adjust Your Assets For When Games Come BackIn sponsorship, we are entering a new world when games come back. The atmosphere we entered the renewal season with will be massively different for our sponsors, fans, and teams.So how can we adjust and be ready for this new world?This week Rich & I dive into some tactics you can implement to make sure you understand what has changed for your fans & sponsors and adjust for when our seasons start.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the...2020-03-2541 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: The 90 Day Shutdown Sponsorship Game PlanWe're here...and it is really easy to pack it in and hold out until things get better.That is not the way to do it. You need a plan for your team, sponsors, and a foundation for how you come out on top after stronger.This week on the Inches we lean on Rich, who's been through multiple recessions in sponsorship sales, to help us craft a 90-day plan in sponsorship. Great tactical advice to help the younger generation battle in this tough time.------The Inches Podcast is a...2020-03-1838 minThe Inches: A Podcast About Sports SponsorshipRookie & Guest David Millay: Building Sponsorship Assets With A Fan Journey MapRich is out on vacation but we have a special guest with us on the podcast David Millay, co-founder and managing partner of EngageMint, to help take us through how we can map out fan journeys to help build better connection points between fans and sponsors.Great insights with actionable stories. We're blessed to have him on.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club...2020-03-1234 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Using Exclusivity Correctly in SponsorshipExclusivity is the number one most valued asset in a sponsorship package. Brands want to be the exclusive brand in your arena.But...there are definitely wrong ways to sell that value to sponsors.This week on The Inches Rich & Nick dive into why exclusivity is valuable and how you can use it correctly to drive sponsorship value.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland...2020-03-0530 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: What is digital and how do we class assets?This week I realized that we talk a lot about digital assets...but we haven't really defined what a digital asset is and how to classify them.Well, we changed that with a chat on how Rich classifies and pitched his digital assets in sponsorship.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD2020-02-2041 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Using FOCUS as your sponsorship super-powerWith so many things going on at any given point in our season and off-season, how can we ensure that we are focusing on the right things to drive growth?This week on The Inches Rich dives into ways you can ensure you are focusing on the right things for your prospects, employees, and clients to push forward.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey...2020-01-3033 minThe Inches: A Podcast About Sports SponsorshipRookie & the Vet: Setting up assets for gaming partnersGaming partners are a huge part of our sponsorship mix. Lotteries and casinos are constantly looking for ways to connect with our fans and build brand loyalty.But with the sports betting wave coming to the states the opportunity has exploded for driving new sponsorship dollars in this category.This week Rich & Nick dive into how you can build assets that these gaming partners will love and buy.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted...2020-01-2429 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Looking outside sports for sponsorship inspirationSometimes we can put the sports blinders up as we look for new ways to innovate our sponsorship assets. We stay focused on what others are doing in sports that we get pigeonholed into those tactics.This week on The Inches Rich and I look outside sports to another sponsorship & entertainment industry for new inspiration and ideas we can bring into our gamedays.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships...2020-01-1730 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: The Perfect Sponsorship Sales Email TemplateSales today, unfortunately, are driven a lot around automation & optimization...especially when it comes to the cold email.With this everyone is looking for the magic template they can send to close the deal.Well, there isn't a template...but there is a structure that will help you close more deals.This week Rich & I dive into how to structure your cold sponsorship sales emails for success.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and...2020-01-0935 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Inside the mind of a 17 y/o sports fan |Part 2|*BONUS CONTENT*We're back with part 2 of our interview with Tyler, a young sports fan looking to get into the industry. Great insights at the beginning of this segment on his viewing habits, some last thoughts from Tyler on how we as teams can reach him better, and some wisdom from Rich & I on getting into the sports business game.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the...2020-01-0824 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Inside the mind of a 17 y/o sports fan |Part 1|Nothing is better than a focus group with the younger generation. You learn so much about today's viewership habits, purchasing habits, and why (or why not) your team is top of mind.This week on The Inches Podcast Rich and I had the pleasure of having Tyler, a 17 y/o senior at La Salle HS in Portland, on the podcast as he did a job shadow with Rich and ask him the questions we need as sports teams to successfully reach them.This is part one of a two-part chat with Tyler.------2020-01-0327 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: 5 Sponsorship Resolutions For 2020A new year, a new chance to get forward in your sponsorship game. And how could we start the new year without some resolutions to get us on track for 2020.On this episode of The Inches Rich & Nick give you 5 new years resolutions in sponsorship you should be looking to commit to in 2020 for your team or organization.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club...2019-12-1932 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Utilizing your players, mascot, and humans in your sponsorship packagesSometimes we get so tied up on our in-stadium signage and contests that we forget one of the most vital assets we have on our teams...the people.This week on The Inches Rich and I dive into how & when you should add the people in your organization into your packages and initiatives in sponsorship.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson...2019-12-0523 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Managing your sponsorship sales pipeline during the season.Sponsorship prospecting is a 24/7/365 job that doesn't stop when the season starts...but how can we make sure we are keeping up with our prospects in our pipeline?This week Rich and I dive into different systems, strategies, and even CRM systems that help him manage and keep up to date with his prospects.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder...2019-11-2834 minThe Inches: A Podcast About Sports SponsorshipThe Rookie & The Vet: Evolving your sponsorship assets, a case studyA word being used a lot today in advertising is evolve. How can we evolve our assets to meet our brand's demand and fan's attention? This week on the Inches Rich dives into a case study with an AM radio station in Minnesota and we look at how you can evolve your assets easily to match the digital demand by brands & fans.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the...2019-11-2128 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: How & when to pitch awareness to sponsorsAwareness is a stat that we've lived off for a LONG time in sponsorship...but today that stat is not as strong as it used to be with our ability to track the activity on digital ads.So should we totally get rid of it? NoRich and I dive into the best times to use the stat and how you can evolve your sponsorship packages to reach your sponsor's goals with the stat.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting...2019-11-1433 minThe Inches: A Podcast About Sports SponsorshipRookie & the Vet: Rich's top 3 out of arena digital activationsIn arena activations are great, but as we know we have opportunities outside of our home games to fill like road games and events.This week Rich and I dive into the top 3 digital activations you can implement to drive value, engagement, and engagement on non-home games.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD2019-10-3123 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Driving Value Beyond CouponingSometimes partners are looking for ways to drive your fans to their location other than couponing. So how do you accommodate this in your sponsorship packages?This week Rich and I dive into some tactics and ideas other than couponing that you can add to your packages and achieve a similar result to couponing.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder...2019-10-2423 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: 3 Digital Contests That Are Sure To Drive SalesSponsors are actively looking for ways to connect & engage with your fans digitally, but how can you know which ones will work well in closing sponsors and engaging your fans?This week Rich dives into the top 3 digital activations that are sure to work on your gameday.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD2019-10-2240 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: How you can build assets that close Telecom partnersAs we continue to look at segments, this week on The Inches we dive into a big one...Telecom.In a crowded industry that claws for new sign-ups and switching, Rich and I look at the goals of this industry and how you can build assets in this space to drive revenue.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD2019-10-1025 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Understanding & closing Fast Food partnersFast Food is a huge category for us in sports as we reach their key demographic...families.But how can we set them up for success in our arena? Rich and I dive into the important assets you have to help close a fast-food partner and drive customers to their stores.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD2019-10-0727 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Understanding your Beer & Adult Beverage partnersBeer & sports go together like PB & J. Alcoholic beverages are a staple in sports sponsorship. But how can we ensure the assets we are implementing are helping their sales?Rich & Nick dive into what matters for beer partners and some ideas to help you build packages for them.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD2019-09-2628 minThe Inches: A Podcast About Sports SponsorshipThe Rookie & The Vet: What To Do When A Sponsor BailsIt's a part of sales...unfortunately.We pitched, we got the head nods, we got the plan, we thought this one was game over and we had them closed...Then we got a nice NO 4 weeks before the season starts.This week on The Inches Podcast Rich Franklin and I dove into how we can prepare and deal with this problem.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin and Nick Lawson2019-08-2227 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: How To Unlock New Sponsorship Revenue By Understanding Budget BucketsDid you know that brand marketing budgets aren't just labeled "Sponsorship"? They have many different buckets for different initiatives and goals.This week on The Inches Rich and I dive into how you can close more deals by understanding how a brand's budget is set up and open new revenue by attacking the right buckets.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin and Nick Lawson2019-08-0121 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: How To Successfully Run A Sponsorship Sales PitchBeing in control of a sponsorship pitch can make or break the deal. Sometimes we go in without a great plan. This causes things to go off the rails.On this episode one of the best I know on this, and co-host, Rich dives into his structure and process for meetings.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin and Nick Lawson2019-07-1135 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Competing for sponsorship when you're the smaller teamThis week on the Inches we dive into something that I get a lot of while chatting with teams, "How can I compete with the bigger teams in my market?"Luckily our co-host Rich is a master at this with the Portland Winterhawks. Rich gives key strategies into how to stand out, compete, and win those deals.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin and Nick Lawson2019-07-0626 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Sponsorship ProspectingProspecting is sometimes a daunting task in sales. Are you reaching out correctly? Are you reaching out to the right person? How do you build that list?Rich & I dive into his process for prospecting in the sports sponsorship world.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin and Nick Lawson2019-06-2731 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Making Sure Your Partnership Package Pencils Out For Your PartnerDoes your package bring real & tangible value to your sponsors? This week on The Inches Rich & Nick dive into how you can make sure the value of your package pencils out for your sponsors.We'll dive into how you should understand the goal and journey to purchase by fans so you can build a package around that credible journey so sponsors say YES.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin and Nick Lawson2019-06-2127 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Making sure your digital assets pencil outIf it makes money, it makes sense. In this week's episode of The Inches Rich and Nick dive into how you can ensure the digital assets you are investing in and implementing actually lead to a return in terms of dollars.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin and Nick Lawson2019-06-0733 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: Getting Started With Digital AssetsThis week on The Inches, Rich and Nick dive into how to get started with your digital sponsorship assets. We give advice for going from 0 to 1 and how you can implement easy tactics to start a shift toward offering them to partners.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin and Nick Lawson2019-05-3031 minThe Inches: A Podcast About Sports SponsorshipRookie & The Vet: What Happens In Sponsorship During a Recession?What goes down in sponsorship during a recession? I have no idea because I was graduating high school when the last one hit.Thankfully, Rich Franklin has been through a few. In this episode, he goes through some sales tips, a game plan, and how to get together a break the glass plan for when money starts to dry up.-------The Inches is a podcast that looks at sports sponsorship and the effect that digital has on the industry.In the Rookie & The Vet segment Nick Lawson, Co-Founder of SQWAD...2019-05-0228 minThe Inches: A Podcast About Sports SponsorshipThe Stunt: How to push awareness for your team with Rich FranklinIn Season 2 of The Inches I bring on a co-host Rich Franklin. Rich is the VP of Sponsorship for the Portland Winterhawks Hockey Club and has over 30 years of sponsorship experience in the radio and sports worlds.This week we go over the Stunt, which Rich has used in past jobs to drive new awareness and excitement toward his initiatives.He adds some great examples including an early Stunt with a young Jimmy Kimmel in Seattle.2019-04-2437 min