Shows
Billion Dollar SellersHow to beat your competition with RufusDate: Monday, November 24th, 2025
Summary: Kevin King discusses Amazon's Rufus AI revolution, how to optimize for AI-driven search, sponsored prompts in Rufus, the Amy Wees Rufus optimization method, and Amazon's strategic positioning against ChatGPT and other AI shopping tools.
Key points discussed:
Amazon's Rufus AI assistant and "Researched-by-AI" sections in search results
How external authoritative sources now impact Amazon visibility
Influencer storefronts and TikTok favorites as new ranking factors
Amazon's sponsored prompts in Rufus - the future of advertising
Amy Wees's winning Rufus optimization strategy from Nick Penev's Hack Contest
Step-by-step SOP for competitive analysis...
2025-11-2421 min
The eCom Growth ShowEp. 41 Partnerships on SteroidsIn this episode of The eCom Growth Show, Danan sits down with Nick Penev, the "Partnership Guy" of eCommerce.Nick shares his journey from building and exiting multiple private label supplement brands across Europe to creating a thriving partnership agency, community, and SaaS platform (Scayul) that connects over 1,000+ eCommerce founders and service providers.We dive into: • How to scale without paid marketing by leveraging partnerships • Building and running one of the most active eCommerce founder communities • What makes cross-border expansion (especially in Europe) the ne...
2025-09-0844 minBillion Dollar SellersWhy 84% of social media brand videos failDate: June 30th, 2025
Summary: Kevin King discusses why most social media brand videos are failing, Amazon's proactive reimbursement tactics, AI shopping agents threatening traditional retailers, and strategic approaches to social commerce. Plus insights on Amazon FAQ optimization and creator marketing strategies.
Key Points Discussed:
Why 84% of branded TikTok videos fail and how to fix them
Obvi's 7-step UGC flywheel for TikTok Shop success
ByteDance's leadership overhaul and China's influence on TikTok Shop
Amazon's proactive reimbursement program hidden costs
AI shopping agents as the next threat to Amazon and Walmart
How Amazon FAQs are "clicked...
2025-06-3016 min
Amazon Podcast | Seller Assistant TalksAmazon Strategic Partnerships| Insights from Nick Penev
You're listening to 'Amazon Podcast | Seller Assistant Talks with Oleg Kuzmenkov,' a podcast where Amazon vendors discuss their experiences, strategies, and success stories.
In this episode, our guest is Nick Penev.
⭐️ Fully Remote since 2010! Long before it was cool 😎👊
🚀 Developed and launched 20+ Private Label Supplement brands across Europe (Exited in 2020) 💰
💥 Currently running a Partnership as a Service agency and network for eCommerce service providers.
🤝 Co-founder of Scayul - SaaS tool for proactive introductions and referral swaps!
Nick Penev has been an entrepreneur for over a decade, pioneering the remote work trend long before it became mainstream. In 2010, Nick co-founded Xtreme Powe...
2024-09-1821 min
Velocity Sellers Podcast#40 - Unlocking E-Commerce Success with Nick Penev: Mastering Affiliate Marketing, European Market Expansion, and Strategic Networking for GrowthUnlock the secrets to e-commerce success with our special guest, Nick Penev, a veteran remote worker and entrepreneur behind ventures like Extreme Power Brands and Ecom Podsofts. In this episode, Nick takes us on his journey from early victories with the acai berry supplement to the strategic pivots that kept his businesses thriving amid digital advertising challenges. Discover how he masterfully shifted to affiliate and performance marketing and now advises companies through his business, Partnership as a Service. With Nick's guidance, you'll learn how to sustain and grow your e-commerce ventures by forging meaningful connections and partnerships....
2024-09-1634 min
Agency Operators PodcastWebinar 1 - Crush Q4: Amazon Sales StrategiesJoin top industry experts as we discuss best practices for maximizing 4th quarter sales, which generates the sales momentum to crush 2025 as well! We will cover everything from advertising, logistics, content, inventory, expansion, bookkeeping and more! These are the speakers:Host:Pasha Knish of AMZ OptimizedSpeakers:Jon Tilley of ZonGuruElizabeth Greene of JunglrNathan Hirsch of EcomBalanceMartin Zerrudo of QuartileNick Penev of HellotaxThis podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth...
2024-08-081h 29Agency Operators PodcastGrowth Through Partnership with Nick Penev: Agency Operators Podcast 005Episode 5 of the Agency Operators Podcast!Are you ready to learn more about growing your business through partnerships? Nick Penev, Co-Founder of Xtreme Power Brands, will join our host Pasha Knish, Founder and CEO of AMZ Optimized, about his experience growing a business with the help of partnerships. Nick has developed and launched 20+ private label supplement brands in his years of experience. He and his team help eCommerce companies grow through partnerships in the eCommerce space through his business. Running a network with 1000+ eCommerce partners he has learned the value of partnership. ⭐️Why Tune In...
2024-04-0445 min
AdVentureS1 E5: Boundless Horizons: Nick Penev and the Power of PartneringIn this interview, we find out how Nick Penev scaled his businesses and became one of the top partnering agencies around for e-commerce. You likely know Nick already, but if you don't, you need to! Learn how partnering has changed and why warm intros are the way to success!➡️ Follow AdVenture:🚀 Join the AdVenture Discord community: https://discord.gg/UcAAbPGH🚀 Subscribe to Newsletter: https://www.bidx.io/lp/adventure-newsletter-signupLearn more about BidX: ► ► ► Visit our Website: https://www.bidx.io/en/► ► ► Subscribe to this channel: https://bidx.it/subscribe► ► ► Get BidX 14 days for FREE tod...
2024-02-0236 min
Ecommerce Coffee Break – The Ecom Marketing & Sales PodcastHow To Expand Your Ecommerce Business Into Europe — Nick Penev | Complexities Of The World's Most Challenging Ecommerce Market, How To Navigate Complex Tax And Policy Landscapes, How To Work With European Distributors, European Vat Registration (#281)In this podcast episode, we talk about expanding your eCommerce brand into Europe and navigating through the complexities of the world's most challenging eCommerce market. Our featured guest on the show is Nick Penev, Co-founder of Xtreme Power Brands and Scayul.Topics discussed in this episode:How to transform the dream of growing your business in Europe into an executable action planGain expert advice in navigating complex tax and policy landscapesHow to connect with consumers on a cultural level for success, including linguistic nuancesHow working with 'accelerators' and European distributors could benefit your businessWhy...
2024-01-3128 minEcommerce Coffee Break – The Ecom Marketing & Sales PodcastThe 80/20 Strategy For Ecommerce Growth — Claus Lauter, Nick Penev | Pareto Principle, Elegation Of Tasks, Entrepreneurship Mindset, Task Prioritization, Rulex For Efficiency, Law Of The Vital Few, Time Management, Time BanditsIn this podcast episode, we discuss the 80/20 Rule for Ecommerce Entrepreneurs and how you can implement it for quick results. Our podcast host Claus Lauter was interviewed on Nick Penev's podcast at scayul.com.Topics discussed in this episode:How ecommerce entrepreneurs can practically implement the 80/20 rule to identify which aspects of their business should be prioritizedWhat some actionable steps are that businesses can take to outsource or delegate the 80% of tasks that aren't producing substantial outcomesHow the concept of "owned marketing" versus "paid marketing" can be balanced to build a sustainable audienceHow...
2024-01-2234 min
List Building Lifestyle With Igor KheifetsHustle Hard, Win Big with Nick Penev Ever wondered how an unconventional late-night job could lead to a remarkable entrepreneurial journey filled with twists, triumphs, and a unique philosophy on business relationships? Dive into this captivating story spanning e-commerce, sales, and unexpected adventures! 🌟🛒
2023-12-0932 minList Building Lifestyle With Igor KheifetsHustle Hard, Win Big with Nick Penev Ever wondered how an unconventional late-night job could lead to a remarkable entrepreneurial journey filled with twists, triumphs, and a unique philosophy on business relationships? Dive into this captivating story spanning e-commerce, sales, and unexpected adventures! 🌟🛒
2023-12-0932 min
Elevate with MarginBusiness - The Digital Entrepreneur ShowNetworking on Steroids - The Next level of Business Partnerships👊 Co-founded Xtreme Power brands in 2010 - Private Label Supplements development company
🚀 Developed and launched 20+ Private Label Supplement brands across Europe
Networking
💰 Exited all brands in 2020
👊 Rebranded XTREME POWER brands into a Partnership as a Service agency and network for eCommerce service providers
🚀He and his team help eCommerce companies to grow through partnerships in the eCommerce space
🎙️ Participated as host and speaker in 200+ webinars,podcasts and events in the eCommerce space
🤝Runs a network with 1000+ eCommerce partners
🚀 Co-founder Scayul - SaaS tool for proactive introductions and referral swaps!
🏠 Fully Remote since 2010! Long before it was cool 😎
See more for hellotax here: https://youtu.be...
2023-12-0335 min
The Ecommerce Lab By Ecomcy [EP #175] [ENG] - How to scale your business using partnerships - Nick PenevWould you like to learn how to scale your business through strategic partnerships with other companies? Then don't miss this video, where we will have as a guest Nick Penev, an expert on the subject.Nick is the co-founder of the brands XTREME POWER and Scayul, which offer innovative solutions for fitness and health. He is also a partnership manager at hellotax, a platform that simplifies tax management for online sellers.Additionally, he is a partnership advisor to over 40 companies in the eCom space, helping them grow and expand into different markets. In this video...
2023-11-2933 min
Startup HustleHow to Monetize PartnershipsJoin Matt Watson and Nick Penev, Co-founder of Scayul, as they talk about the various types of partnerships and how to monetize partnership opportunities. Learn about white-label partnerships, integration partnerships, and content & referral partnerships. Gain a better understanding of where to find partners, how to streamline introductions, and why the most valuable aspect of partnerships is simply ensuring you stay remembered.
Find Startup Hustle Everywhere:
https://gigb.co/l/YEh5
This episode is sponsored by Full Scale:
https://fullscale.io
Learn more about At Ca...
2023-10-0939 min
Buy & Sell Business - Amazon, AI, & Entrepreneurship with Reggie YoungPartnerships As A Business Model with Nick Penev🔥Nick Penev - https://www.linkedin.com/in/nick-penev-0051791a/
🔥Ecom Course - https://www.reggieyoung.com/vault
Vault Access with over $15k with of Courses, Coaching, & Software🔥 https://www.reggieyoung.com/vault
Free Ecom Course with Launch Checklist + Private Coaching🔥https://www.reggieyoung.com/free
#network #nickpenev #hellotax #amazoneurope
2023-04-2617 min
AM/PM Podcast#316 - The Difference Between Success And Fulfillment: Nick Penev’s Story, Lessons, & InsightsIn this episode, we’ll hear about a seller’s story on how he made tons of money selling supplements in Europe, the ups and downs of his E-commerce business, and what success means for him.
2022-11-1753 min
Online Seller UK - Podcasts for Amazon SellersExpansion in the ecommerce space | Episode #99 | Nick Penev, Partnership Manager with hellotaxIn this Podcast, Nick talks about his experience of expanding his eCommerce business internationally. He points out that Europe is a great place to expand your business because the competition isn't as high as in the US, and Amazon has less dominance, so we can branch out more quickly.
Listen to this podcast to find out more.
Host: Prabhat Shah
Guest: Nick Penev ( https://hellotax.com )
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YouTube: https://www.youtube.com/c/OnlineSellerUK1
Spotify: https://open.spotify.com/show/5DXv3kSyA4vpqVWGmwNEx8
iTunes: https://podcasts.apple.com/us/podcast/online-seller-u...
2022-11-0116 min
Highway to Sell: Amazon PPC Insights40: Webinar - International Selling & LogisticsHear all about the best ways to manage, handle and process your Amazon sales from advert to delivery with this top-tier panel discussion on international selling and logistics. With special guests, Nick Penev from Hello Tax, Jana Krekic from YLT Translation and Pearl Ausch from Frisbe. During this session, you will learn some of the most effective approaches to handling common challenges such as increased shipping costs, just-in-time delivery to your customers and how to handle the logistics of delivering the products that you have sold.
Clear Ads is delighted to bring together some of the brightest...
2022-10-061h 12
Let's Talk ExitsThe Power of Partnerships in the eCommerce Space with Nick PenevAre you ready to grow, scale, and expand your eCommerce business through partnerships? In this episode, Nick Penev delves into partnerships and why it's so important for service providers and businesses in general to have them in order to grow their sales. He stresses out how to look at partnerships and what are the first steps you should follow to make sure you find the right partners. Pay close attention to Nick's advice on how you can expand your business to Europe and everything that entails growing to other Amazon marketplaces. Listen and enjoy! Nick Penev is...
2022-09-2944 min
מדברים אמזון - אלי ונטורה ועמית רוזנטלפרק 58 - ניק פנב - איך להכפיל את הפעילות באמצעות שיתופי פעולה אסטרטגייםניק איש איקומרס ותיק אשר הקים, ניהול ומכר פעילות איקומרס של תוספי תזונה, אחד התחומים התחרותיים ביותר באמזון ובכלל בעולם האיקומרס.
במהלך הפעילות שלו ושל שותפו, והקשיים שעלו במהלך הפעילות הם הבינו שהדרך הטובה ביותר עבורם להגדיל את הפעילות זה לא להישען על המפרסמים (פייסבוק, גוגל וכו’) אלא על הלקוחות שלהם ושיתופי פעולה אסטרטגיים.
עם התובנה הזו הם הצליחו להגדיל את הפעילות וזה מה שהוא מתעסק בעיקר היום.
להלן קצת טקסטים ולינקים לפועלו של ניק.
Nick Penev - Partnership Manager and webinar host @ hellotax and Founder @ XTREME POWER brands.
Nick co-founder Xtreme Power brands in 2010 - Private Label Supplement development company.
He and his partners developed and launched 20+ Private Label Supplement brands across Europe.
He exited his brands in 2020 and since then he has rebranded XTREME POWER brands into a Partnership as a service agency for ecommerce service providers.
He and his team helps these companies to grow through partnerships in the ecommerce space.
He has done or participated in 100+ webinars and events with partners in the ecommerce space.
I Fully Remote since 2010
My Linkedin: https://www.linkedin.com/in/nick-penev-0051791a/
My website: https://xtremepowerbrands.com/
hellotax:
hellotax helps Amazon sellers to expand in Europe and provides online VAT and OSS Reg...
2022-09-2940 min
Elevate with MarginBusiness - The Digital Entrepreneur ShowAmazon Listing Translation- Amazon Expansion - Taxes – Translations – Growth - A+ Video & Exit☀️ Let's start the best week ever!☀️ 📺 The MARGINBUSINESS Webinar was recorded on the 18th of August at "Amazon Expansion - Taxes – Translations – Growth - A+ Video & Exit!” Our spekers: 1. Stefano Puddu - Ecompartner.global - Growth in the European marketplaces / how to scale wisely. 2. Nick Penev - Hellotax - VAT compliance in EU: How to Overcome Blocker number 1!? 3. Rob Burns - Videotelepathy - Pro Tips for Amazon Product Video Creation 4. Nish Udayakumar - Olsam group - Tips on How to Prepare Your Amazon Business for Exit 5. Omar Angri - Intro and Margin Business - Listing Localization & Optimization / Cultural Differences in the EU 6. Q&A T...
2022-08-191h 29
The Brand Builder Show022 - Expanding Into Amazon Europe [2022 Updates] w/ Nick Penev from HelloTax
Welcome back to another episode of the Brand Builder Show! This week we’re joined by Nick from HelloTax.
Amazon recently re-launched the European Fulfiment Network program - one change in a long list of post-Brexit adjustments for Amazon sellers selling in Europe.
We dove into all the updates and how sellers can best position themselves to take advantage of this often overlooked market!
=> Connect with Nick on LinkedIn.
=> Save 10% on HelloTax services with code BBU
Connect with Us:
BBU Instagram
Ben on Twitter
Ben on Instagram
YouTube
Bran...
2022-04-0634 min
The Brand Builder Show022 - Expanding Into Amazon Europe [2022 Updates] w/ Nick Penev from HelloTaxWelcome back to another episode of the Brand Builder Show! This week we’re joined by Nick from HelloTax.
Amazon recently re-launched the European Fulfiment Network program - one change in a long list of post-Brexit adjustments for Amazon sellers selling in Europe.
We dove into all the updates and how sellers can best position themselves to take advantage of this often overlooked market!
=> Connect with Nick on LinkedIn.
=> Save 10% on HelloTax services with code BBU
Connect with Us:
BBU Instagram
Ben on Twitter
Ben on Instagram
YouTube
Bran...
2022-04-0634 min
The Ecommerce Lab By Ecomcy[EP #13] [ENG] - Amazon EU Expansion and VAT Compliance with Nick PenevToday we bring you Nick Penev who has extensive experience in online selling and marketing, is passionate about connecting businesses and is now working with the best tax advisors, especially for Amazon sellers, in the industry to talk about EU Expansion and VAT Compliance.Hellotax helps Amazon sellers to expand in Europe and provides online VAT and OSS Registration & VAT Filings to reduce your workload in Europe.Stay tax compliant within Europe and start monitoring your thresholds with our free tool today.📹 1 min Hellotax dashboard demo video:https://youtu.be...
2022-03-2128 min
Highway to Sell: Amazon PPC Insights25. Industry Spotlight - Nick Penev from Hello TaxIn this week's episode, we welcome Nick Penev, Partnership Manager at Hello Tax, a VAT Compliance company for eCommerce and online sellers.
Hello Tax helps people to put their VAT compliance on Autopilot with their All-In-One VAT solution as well as taking care of VAT Registrations and VAT Filings. As Amazon sellers all have to handle VAT in one way or another, Hello Tax work with Amazon sellers to help make this process easier by taking the reins.
In this episode we cover:
The ins and outs of tax and VAT
How tax differs...
2022-02-1749 minStartup HustleCreating & Managing eCommerce PartnershipsIn this episode of Startup Hustle, Andrew Morgans and Nick Penev, Partnership Manager of hellotax talk about how to create and manage eCommerce partnerships.
Find Startup Hustle Everywhere:
https://linktr.ee/startuphustle
This episode is sponsored by Full Scale:
https://fullscale.io/
Learn more about hellotax:
https://www.hellotax.com/
Learn more about Marknology:
https://www.marknology.com/
See omnystudio.com/listener for privacy information.
2021-10-2653 min
Actualize Freedom | Amazon FBA with Danny Carlson | Private Label Ecommerce Selling on AmazonHello Tax with Nick PenevHellotax helps Amazon EU and US sellers to expand in Europe and providesonline VAT and OSS Registration & VAT Filings to reduce your workload in Europe.Stay tax compliant within Europe and start monitoring your thresholds with our free tool today.1 min hellotax dashboard demo video: https://youtu.be/6FRoxWmrCEs2 min Expansion to EU package video: https://youtu.be/UQ-CW1tkP6M10% discount for Kenji ROI views/clients:Link: https://hellotax.com/?_get=kenjiroiCoupon code: KENJIROI
2021-10-2530 min
Elevate with MarginBusiness - The Digital Entrepreneur ShowTHE TOP 4 ADVICES OF A SUCCESSFUL ENTREPRENEUR | NICK PENEV PARTNERSHIP MANAGER AT HELLOTAX.COMNick was born and raised in Bulgaria and began his entrepreneurial journey very early in his life. He entered the world of e-commerce early enough to get a good share and finance other projects on the way to success. Nick has extensive experience in online selling and marketing, is passionate about connecting businesses and is now working with the best Tax advisors, especially for Amazon sellers, in the industry.
Add your HELLO TAX COUPON CODE when signing up MBUSINESS
Find out more about Nick Penev and HelloTax:
https://hellotax.com
Find out...
2021-08-1837 min
George Amooti's podcastEpisode 87: Hello Europe with HelloTax and guest Nick PenevWe are looking to get our business VAT compliant and so I talk with hellotax that specializes in this service for european Amazon sellers. Czech it out!
2021-02-0217 min
The Smartest Amazon SellerEpisode 87: Hello Europe with HelloTax and guest Nick PenevWe are looking to get our business VAT compliant and so I talk with hellotax that specializes in this service for european Amazon sellers. Czech it out!
2021-02-0217 min