Shows
Freedom Focus PhotographyWhy Our Photography Inquiry Process is Broken300- Your photography inquiry process that’s been being taught for years is broken. In this episode, Nicole and Heather unpack a bold new approach to make your services easier to book and your client experience smoother from the very first click.What to Listen For:Why the traditional inquiry process is brokenThe psychology behind why clients bounce without bookingHow your website is sabotaging your bookings (and how to fix it)The importance of making your pricing accessible without scaring people offNicole’s innovative new strategy to replace phone consultationsHow to build desire for your...2025-07-2239 min
Freedom Focus Photography299 - Why There's No "Right Way"Building on the ideas from Episode 298, Nicole and Heather are here to bust the myth of the “perfect way” to run your photography business. What if your business felt light, easy, and exciting again? Let’s dismantle the myth of the “right way” to build your photography business and reveal how to create a business model that works for you – not against you.What to Listen ForWhy there is no single “right way” to build your photography businessThe mindset shift that can make your business feel fun againHow to tell if discomfort is gro...2025-07-1539 min
Freedom Focus PhotographyFour Stages of Growth280 - Ever feel stuck in your photography business, wondering how some photographers are booking high-end clients while you’re grinding for low-paying gigs? In this episode of the Freedom Focus Photography podcast, Nicole Begley kicks off a 10-part pricing series by unveiling the four levels of photography business growth. Learn how to move from budget-friendly shoots to luxe, high-end sales—without feeling salesy or pushy.What to Listen For:The four levels of photography business growth: Swift, Stork, Eagle, and PeacockWhy earning $2,000+ per client is the fastest path to a six-figure incomeHow to av...2025-02-2515 min
Freedom Focus PhotographyThe Commitment Breakthrough with Heather Lahtinen275 - Do you really believe you’re capable of building the photography business of your dreams? In this powerful episode, Nicole and Heather explore why your self-concept and your commitment go hand-in-hand, and how subtle mindset shifts can help you overcome imposter syndrome, self-doubt, and fear of failure. If you’re ready to ditch the safety net and bet on yourself, tune in for the tools and insights to make it happen.What to Listen For:The link between commitment and self-concept in building your business.How holding on to a “Pl...2025-01-2134 min
Freedom Focus PhotographyHow Your Voice Impacts Sales with Tracy Goodwin274 - You’ve heard it before: “People do business with those they know, like, and trust.” But Tracy Goodwin is here to flip that script. According to Tracy, trust isn’t enough anymore—it’s all about connection and authenticity. In this episode, we dive deep into how your voice shapes the client experience, influences their decisions, and can even increase your income by up to 90%! This is a must-listen for any photographer looking to overcome fear of rejection, feel confident in pricing conversations, and connect with clients on a deeper level.What to Listen...2025-01-1447 min
Freedom Focus PhotographyREPLAY - 250 - Travel Hacking 101This episode originally aired on July 2024. 250 - Welcome to the Freedom Focus Photography Podcast! In this special episode, we're kicking off a three-part series dedicated to one of the most exciting and requested topics: travel hacking. If you've ever dreamed of traveling for free or at a fraction of the cost, you're in the right place.Today, we'll explore how to leverage credit card points to maximize your travel rewards, whether you’re aiming for luxurious trips or frequent getaways on a budget. Tune in to discover the strategies that...2024-12-2436 minFreedom Focus PhotographyREPLAY - 234 - Art, Lifestyle, or Love: What drives your business?This episode originally aired on March 2024. Welcome to another episode of the Creative Freedom Rebellion - a podcast series within the Freedom Focus Photography podcast, hosted by Nicole Begley and J. Nichole Smith, AKA Nic. Through the past 10+ years of mentoring pet photographers, we’ve noticed that the “why” of many pet photographers falls into one of three buckets. The love of art, the goal of lifestyle, or the love of dog. It’s important to dive into these differences because these motivations can shape not only your work but how you present it to the world...2024-12-1755 minFreedom Focus PhotographyCraft vs. Business with Shelley Paulson272 - Do you need to perfect your photography skills before diving into business? Or can you grow both at the same time? Shelley Paulson, one of the leading equine photographers in the world, joins me for a deep-dive debate on what comes first: business growth or mastering your craft. We share personal stories, mentor tips, and strategies to help photographers create a balance between technical excellence and entrepreneurial success.What to Listen For:The difference between the craft-first mindset and the business-first mindsetWhat opportunities technical proficiency unlocksThe key role mentors play in i...2024-12-1042 minFreedom Focus PhotographyWhy Craft Isn’t Enough with Heather Lahtinen270 - Is your photography business stuck on repeat? Stuck on repeat in a place that’s short of your goals? You’re not alone. Nicole Begley and Heather Lahtinen are here to share why technical perfection isn’t enough and how it’s the intangible that shifts everything. If you’re ready to create a thriving boutique business, this is the episode you can’t miss.What to Listen For:Why “perfecting your craft” won’t bring you more clients or higher sales.Why focusing only on your craft can hold you back in business.Ho...2024-11-2642 min
Freedom Focus PhotographyWhy You May Not Need a CRM269 - Raise your hand if you've ever felt overwhelmed by the idea of setting up a CRM for your photography business. In this episode, Nicole shares why you might not need one after all—and how simple, effective alternatives can help streamline your workflow and keep you focused on what you love: creating beautiful images for your clients.What to Listen For:What a CRM is and the key features it provides.Why CRMs may not be the best fit for boutique photography businesses.The essential functions every photographer needs to manage the...2024-11-1927 minFreedom Focus PhotographyState of the Business267 - What if I told you that your photography business doesn’t have to look like anyone else’s? Today, Heather and I break down how we've navigated massive shifts in our businesses and how you can, too. Whether you’re thinking about making a big pivot or you're just curious about what’s possible, we’ve got you covered with practical advice, personal stories, and some hearty laughs along the way!What to Listen For:The importance of embracing pivots in your photography business.How Nicole transitioned from family photography to focusing on...2024-11-0550 min
Freedom Focus PhotographyInside the High School Senior Market with Dan Frievalt254 - In this episode of the Freedom Focus Photography Podcast, your host Nicole Begley dives into the exciting world of high school senior photography with special guest Dan Frievalt from Frievalt Photography. Whether you’re interested in photographing high school seniors or not - this episode is still full of applicable tips for ANY genre!Dan shares his journey of niching down, the challenges of working in a seasonal market, and his strategies for telling each senior’s unique story through their photos. He also reveals his top marketing techniques, discusses the products that reso...2024-08-0654 min
Freedom Focus PhotographyTravel Hacking: Redeeming Points252 - In this final installment of our travel hacking series, we're diving into the art of redeeming points. Now that you've accumulated a collection of points and miles, it's time to learn how to use them to unlock unforgettable travel experiences. From booking long-haul flights in business class to scoring luxury hotel stays for free, this episode is packed with tips and strategies to help you maximize the value of your hard-earned points.Here's what you'll learn in this episode:Maximizing Your Miles: Learn how to make t...2024-07-2337 min
Freedom Focus PhotographyTravel Hacking: Earning Points251 - Welcome back to the Freedom Focus Photography podcast! In this second episode of our three-part series on travel hacking, we're diving into the exciting world of earning points. If you love to travel and dream of doing so for free or at a significantly reduced cost, this episode is a must-listen. I'll be sharing my tried-and-true methods for maximizing points through credit card strategies, ensuring you get the most out of your everyday spending.Here's what you'll learn in this episode:Optimizing Earning: We’re breaking do...2024-07-1632 min
Freedom Focus PhotographyTravel Hacking 101250 - Welcome to the Freedom Focus Photography Podcast! In this special episode, we're kicking off a three-part series dedicated to one of the most exciting and requested topics: travel hacking. If you've ever dreamed of traveling for free or at a fraction of the cost, you're in the right place.Today, we'll explore how to leverage credit card points to maximize your travel rewards, whether you’re aiming for luxurious trips or frequent getaways on a budget. Tune in to discover the strategies that can make your travel dreams a reality, and h...2024-07-0936 min
Freedom Focus PhotographyTime Traveling with Heather Lahtinen249 - In this episode of the Freedom Focus Photography Podcast, we’re jumping into our imaginary DeLorean and time traveling to share the ultimate 3-step success formula we wish we had known from the start! Join Heather and me as we reveal how making decisions, taking action, and trusting yourself can transform your photography business. We also share personal stories and insights on overcoming obstacles, learning from the past, and embracing the future with confidence.What To Listen For:Trust Yourself: Emphasize the importance of t...2024-07-0249 min
Freedom Focus PhotographyPricing Review - Jumping from $1700 to $3800248 - In today's episode of the Freedom Focus Photography Podcast, I'm flexing my superpower – digging into a photographer's pricing and helping them make quick and easy changes that result in majorly elevated sales!Today, we're chatting with Michaela from BMac Photography in San Diego, who was running a very successful business with a $1,700 average sale. Most of her clients would purchase an album, but she was struggling to get them to purchase more. With one little shift, her first client after our chat purchased not only an album but also a wall piece, resulting in a $3,800+ sa...2024-06-2529 min
Freedom Focus PhotographyYour Money Machine with Mel Abraham246 - In today’s Freedom Focus Photography Podcast, join Nicole Begley as she chats with financial expert Mel Abraham to break down the ins and outs of financial planning for creatives. In this episode, Mel demystifies the process of building your own "money machine"—a system designed to cultivate financial independence and long-term security. This conversation dives into why it's crucial for photographers and other creatives to start the habit of saving early, even if the amounts are small at first. Mel provides practical advice on how to manage money effectively, plan for the future, and us...2024-06-1147 min
Freedom Focus PhotographyFrom $105 to 6-Figures245 - Welcome back to the latest episode of the Freedom Focus Photography podcast! Ever had one of those moments where you think, “Is this actually happening?”.I had one of those moments early in my photography business that I’ll never forget. Picture this: I'm standing in the bank, clutching my first check for $105 and change, ready to open my shiny new business account. The minimum to open was $100, and I was ready to bootstrap my little business to profitability.That was until the bank employee went to deposi...2024-06-0442 min
Freedom Focus PhotographySelling Albums with Daniel Usenko244 - Welcome back to the Freedom Focus Photography Podcast! I'm your host, Nicole Begley, and today we have a very special guest, Daniel Usenko, the creative force behind Pixellu, developers of my favorite album design software, Smart Albums.Whether you're a seasoned pro or just starting to explore the possibility of adding albums to your services, this episode is packed with insights that will inspire you to not only streamline your workflow, but also potentially utilize albums in your marketing. Daniel will share how Smart Albums can transform the tedious task of album creation into a swift...2024-05-2830 min
The Art & Soul Show - Photography Podcast for Newborn and Family PhotographersA Passion for Pet Portraits: Making Furry Friend Photography a Profitable Business with Nicole BegleyNicole didn’t start her career as a photographer. She just had a love for animals and knew she wanted to work with them forever! When she finally did pick up a camera, it took her a few years before she niched down to just pet portraits, but since then, she’s created a thriving, profitable business doing just that!In this episode, I chat with guest Nicole Begley on what got her into photography, why niching down was a scary, but necessary, choice for her business, and the mindset changes that allowed her to reach real prof...2024-04-1738 min
Freedom Focus Photography10 Thoughts that Hold Photographers Back Part 1237 - Welcome back to the Freedom Focus Photography Podcast, where we dive deep into the world of running a successful photography business! Today, Nicole Begley and our mostly-co-host, Heather Lahtinen, tackle the tricky terrain of photography pricing and those stubborn beliefs that just might be holding your business back. Ever whispered to yourself, "That strategy won't work for my photography business," or felt your heart race at the thought of adjusting your pricing? You're not alone. We're here to challenge those thoughts head-on, from debunking market myths to navigating the anxiety around photography pri...2024-04-0935 min
Freedom Focus PhotographyArt, Lifestyle, or Love: What Drives Your Business?Welcome to another episode of the Creative Freedom Rebellion - a podcast series within the Freedom Focus Photography podcast, hosted by Nicole Begley and J. Nichole Smith, AKA Nic. Through the past 10+ years of mentoring pet photographers, we’ve noticed that the “why” of many pet photographers falls into one of three buckets. The love of art, the goal of lifestyle, or the love of dog. It’s important to dive into these differences because these motivations can shape not only your work but how you present it to the world.Not a pet photographer? Don’t pass...2024-03-1954 minFreedom Focus PhotographyEmbracing Rejection with Korina Joseph232 - Welcome back to another exciting episode of the Freedom Focus Photography podcast! This time, our host, Nicole Begley, sits down with the incredibly talented Korina Joseph, a pet photographer who has truly made waves in the industry.Korina's had her photography business for a few years, but since that virus which shall not be named her business has been on the back burner. First from ‘Rona and then because she became a mom to an adorable little boy. Her journey this year from extreme part-time to full-time professional is nothing short of inspirational, and...2024-03-0539 min
Freedom Focus PhotographyOur Quantum Leap Adventure229 - Buckle up for an action-packed adventure with Nicole Begley and Heather Lahtinen, where we dive into the superhero transformation of everyday photographers into unstoppable business heroes, all thanks to theProgress Lab! This episode is like opening a comic book where the characters leap off the page, each with their own tale of bravery and triumph over the business villains of doubt and fear.What to Listen For:The Leap of Faith: Discover why most of our students were almost too scared to sign up!Facing...2024-02-1353 min
Freedom Focus PhotographyThe Four Levels of Commercial Photography228 - In this innovative episode of the Freedom Focus Photography podcast, Nicole Begley introduces a compelling new series titled "The Creative Freedom Rebellion," featuring regular guest J.Nichole Smith. This series is dedicated to emphasizing the importance of defining personal freedom and success on one's own terms. In today’s episode Nicole and Nic delve into various aspects of commercial pet photography, offering insights and strategies to help photographers navigate this exciting but evolving landscape.What to Listen for1. What Business Model is Best for You: E...2024-02-0657 min
Freedom Focus PhotographyWe're Now the Freedom Focus Photography Podcast227 - In this pivotal episode, Nicole Begley announces a significant change: the podcast is now the Freedom Focus Photography Podcast! This rebranding comes with exciting new directions and offerings, particularly the Freedom Focus Formula course, designed to radically transform the businesses of photographers through pricing, sales, and messaging strategies. Nicole delves into the nuances of building a photography business, discussing the critical transitions and strategies for growth. She also outlines the upcoming changes to the Hair of the Dog Academy, highlighting the enhanced value and focus of the membership options.What t...2024-01-3023 min
Freedom Focus PhotographyIf I Were Starting Again225 - In this episode, Nicole Begley shares her insights on what she would do if she were starting her photography business from scratch in 2024. We start with the importance of finding your niche, specifically identifying what you love about that niche and your products. Then, the second (often overlooked) step is dialing in your messaging and creating a compelling website, which are crucial steps for attracting your target clients. Of course, we also touch on utilizing SEO and blogging to improve your online visibility. Building a community, growing an email list, and gett...2024-01-1622 min
Freedom Focus PhotographyWinning Thoughts223 - In this episode of the Hair of the Dog podcast, Nicole and Heather discuss the power of thoughts and how they can shape our lives and businesses. They share their most influential thoughts from 2023 and the thoughts they plan to carry into 2024. By changing our thoughts, we can change our outcomes.Nicole and Heather introduce a model that shows how thoughts lead to feelings, actions, and results. They give examples of how certain thoughts can limit us, while changing our thoughts can lead to success and personal growth.2024-01-0243 min
Freedom Focus PhotographyYear-End Planning222 - As the year wraps up, it's the perfect time to get your photography business prepped and polished for the new year! Join me, Nicole Begley, as I dive into the essential year-end action items to help you put a bow on 2023 and prepare for success in 2024!What to listen for:Get practical tips on handling finances, from tracking expenses to prepping for tax season.Conduct an expense analysis to find savings and smart investment opportunities.Review a four-part process for reflecting on your year and preparing for 2024.Discover how to...2023-12-1927 min
Freedom Focus PhotographyThe Secret Hack to Confidence with Heather Lahtinen221 - Get ready to dive deep into a world where confidence reigns supreme! Join Nicole Begley and Heather Lahtinen as they uncover the secret sauce to building unshakeable confidence in your photography biz. This isn’t just any chat – it’s a journey through the ups and downs of self-trust, topped off with a surprising twist about... chocolate muffins?What To Listen For:Discover why self-trust is key to growing your confidence.Learn how focusing on competence leads to increased confidence.Uncover the impact of small actions and self-affirmations.Nicole’s candid c...2023-12-1248 min
Freedom Focus PhotographyMaking the Best of Things with Heather Lahtinen210 - I’m Nicole and I'm an ENTJ on the Myers-Briggs and that means I struggle with the stuff that doesn't excite me – and despise things that aren’t efficient. Like life stuff. Hanging out at a soccer tournament all day long when my son is playing in one game. One game! Aren't there other things I could be doing? What could I be knocking off my Hair of the Dog Academy to-do list instead of sitting here on a chair watching kids that aren't mine? It feels unproductive. It feels like I c...2023-09-1933 min
Consider the Wildflowers048. Nicole Begley: Pet & Equine PhotographyHave you ever found yourself so full of ideas you weren’t sure which one to pursue first? Many entrepreneurs would describe themselves as “multi-passionate”, meaning they have many different interests, hobbies, and business ideas they want to try. If that’s you, you may struggle with the traditional advice to niche down or find one career and stick with it.Today’s guest, Nicole Begley has not only found a way to follow her many different passions, but to combine them into one dream business. Her love of animals, travel, and business education has led Nicole...2023-08-1747 min
Do LessTips to Manage Your Time Better with Nicole BegleyAre you constantly overwhelmed by the never-ending demands of your busy schedule? Do you find yourself wishing for more hours in the day? If you're nodding your head in agreement, then this podcast episode with Nicole Begley is an absolute must-listen for you!
Imagine replacing the negative mantra of "there's never enough time" with the empowering thought of "I have 5 hours a day." Yes, just five hours. Suddenly, time becomes your ally, and you gain clarity on maximizing those precious moments. Click play to gain invaluable wisdom and start your journey towards a more...2023-07-2524 min
Freedom Focus PhotographyCrisis Management with Heather Lahtinen191 - I received this email shortly before we left for spring break in Belize earlier this month:Dear Nicole,We’re canceling your Airbnb because we -- whoopsie! -- double-booked and you're out, sucka.OK, sure, I'm paraphrasing but that is what happened.And you know what? I was a wee bit frustrated. OK, not frustrated. I was legitimately pissed off. But I had two choices in moving forward: I could stay pissed off, scorch the earth and cancel the...2023-05-0941 min
Freedom Focus Photography3 Strategies for Smoother Sales with Karinda KinslerLike Nicole, Karinda Kinsler's soul dies a little whenever a client doesn't order artwork.Since we know how defeating that feels, today's podcast is here to help you avoid that experience.Karinda is an equine photographer based in Montgomery, Texas, but her clients come to her from all around the country, paying a premium price for her sessions. Through those sessions she's refined her sales process to a place where she regularly makes $6,000 sales, and she's sharing three of her strategies with us on this week's episode of the H...2023-04-1148 min
Mindset & Money Mastery for Photographers with Karinda K.28. The Importance of Building True Connections with your Clients with Nicole BegleySend us a textI am so excited to welcome Nicole Begley to our show today! Nicole is a zoological animal trainer turned pet photographer and educator. She is the founder of Hair of the Dog Academy, an online community in which she empowers pet photographers to improve their craft and grow their businesses. Nicole has authored the popular book “Pet and Equine Photography for Everyone”, which can be found on Amazon for Kindle.We had a great time picking apart the intricacies of building genuine connections with your clients and why it is so2023-03-2753 min
Freedom Focus PhotographyDSLR vs Mirrorless with Charlotte Reeves178 - Do you know what the biggest difference between DSLR and mirrorless is? There's no mirror!Ummmm … duh, Nicole. That's why they call it "mirror-less." But really, when you make the switch to mirrorless, you might even be holding your shutter release button down and thinking the whole time "I got a lemon! This thing isn't doing anything." Meanwhile, you just loaded 8,362 images onto your memory card because you didn't hear a thing. Haha! Can a memory card even hold 8,362 images? Seriously, though, you guys, there ar...2023-02-0748 min
Freedom Focus PhotographyLessons from a Home Rehab170 - I did a thing. OK, Brett and I did a thing. We bought a house, renovated it and rented it out. Whoa, Nicole! That's a huge thing, you might be thinking. And you know you're a little right … it can be really intimidating. Especially if your name is Heather Lahtinen. It's true. I've found something that actually intimidates our fierce friend, Heather. For this week's episode, Heather and I talk through the homebuying and reno process and come up with five simple takeaways to help you with...2022-12-1350 min
Freedom Focus PhotographyWhat Recession Means for Your Business with Heather Lahtinen165 - If you've listened to the news lately, you've probably heard the economy is basically a flaming dumpster fire: sky-high inflation, a looming recession, and mortgage rates rising like an early-pandemic sourdough. To all that, Heather Lahtinen says, "So what?"When it comes to what the current economy means for your business, Heather—who's adding Certified Money Coach to her pages-long Curriculum Vitae—has some thoughts. And here's a clue: Don't try using "recession" as an excuse to avoid marketing. Not on Heather's watch! What To Listen For:The simple 3-step...2022-11-0843 min
Freedom Focus PhotographyWhat You Need to Know to Partner with Rescues with Courtney Bryson162 - Courtney Bryson has seen this story too many times in our Hair of the Dog Circle community: A pet photographer hoping to partner with an animal-rescue group reaches out to them, and gets totally skunked. Emails are ignored; offers to help are declined. What gives?This week, Courtney—whose rescue involvement led to her pet photography career—gives us the scoop on getting started working with animal rescues. What To Listen For:Why pet photogs strike out when looking for animal-rescue partnersHow to get connected if you don't have conne...2022-10-1838 min
Freedom Focus PhotographyREPLAY - Ep. 45 - Using Video to Book More Clients with Andrew HellmichAs you might have heard by now, the Hair of the Dog Summit is coming back from Sept.13-15. But in the meantime, I thought it would be really fun to replay some of the podcast episodes of some of our Summit speakers.In this replay, we bring you one of my favorites ever! This was Using Video to Book More Clients with Andrew Hellmich! Enjoy! ---------------- 045 - How do you create a personal connection with potential new clients, when their inboxes are overflowing and they're unlikely to answer the phone? According t...2022-08-3047 min
The Nourished CEO PodcastHow To Get Started Podcasting for Your Business with Nicole BegleyI know you must like podcasts. You listen to this one, anyway. But having your own podcast can be a helpful tool for starting and growing your business. In today’s episode, I chat with a friend of mine who has used podcasting successfully to take her business to new heights. About Nicole Begley Nicole Begley, M.Photog.Cr., CPP, is a zoological animal trainer turned pet photographer and educator. She created Hair of the Dog in 2012 to empower pet photographers to turn their dreams into reality by helping them improve their craft and...2022-08-291h 01
Freedom Focus PhotographyReplay - Ep. 140 - Managing Life and Business with Kim HartzAs you might have heard by now, the Hair of the Dog Summit is coming back from Sept.13-15. But in the meantime, I thought it would be really fun to replay some of the podcast episodes of some of our Summit speakers.In this replay, we bring you another incredible episode from one of our regular coaches inside the Academy, Kim Hartz of Kim Hartz Photography.----140 - Chances are, you have a lot on your plate. Maybe you're running a business, or working in a full-time job. You might be parenting s...2022-08-2759 min
Freedom Focus PhotographyThe Power of Book Now with J.Nichole Smith154 - J. Nichole Smith is allergic to waiting. A busy brand consultant, marketer and mom, Nic doesn't have the time or the patience for businesses that take days to get back to her. And, she says, neither do the potential clients who reach out about your photography services. This week Nic and I discuss the single most important change you can make to your booking process—and why so many pet photographers are resistant to doing it. What To Listen For:How you're inadvertently killing your potential clients' mojoWhat your inquiry process teleg...2022-07-2640 min
Freedom Focus PhotographyLet's Make Instagram Fun with Rachel Doran142 - If Instagram's current "best practices"—post every single day, and make it a Reel!—make you want to drop-kick your phone off a tall bridge, take heart. Rachel Doran of Tell Your Tails is on the podcast this week to help you find the fun in using Instagram to grow your business.Rachel specializes in content marketing for pet businesses, and knows the importance of consistently showing up for your audience. But she's also here to remind us that consistent can take many different shapes, depending on your goals. What To Listen For:The fir...2022-05-0343 min
Freedom Focus PhotographyManaging Life and Business with Kim Hartz140 - Chances are, you have a lot on your plate. Maybe you're running a business, or working in a full-time job. You might be parenting small humans or be the primary caretaker of pets. Or maybe—bless you, dear listener—you're doing all of the above.So how do you keep all those balls in the air, without losing track of things or feeling overwhelmed? That's what my conversation is about this week with Kim Hartz, photographer extraordinaire, Academy and Elevate coach, wife and busy mother of three. What To Listen For:Why we're feelin...2022-04-1958 min
Freedom Focus PhotographyBest Of - Using Video to Book More Clients with Andrew Hellmich135 - How do you create a personal connection with potential new clients, when their inboxes are overflowing and they're unlikely to answer the phone? According to Australian photographer and podcast host Andrew Hellmich, the secret to standing out is video.In this engaging episode, Andrew shares a long list of ideas, resources, and insider tricks for using video to boost your business. And don't worry—his ideas are as simple to execute as they are brilliant. Leave your DSLR on the shelf, and start leveraging the power of quick-and-easy videos to fill your calendar.Wh...2022-03-2250 min
Freedom Focus PhotographyOwning Time with Heather Lahtinen133 - This week I'm sharing the results of my time audit, something I mentioned a few episodes back. Heather's along for the ride, helping to make sense of the numbers—and the meaning behind them. Join us as we talk about deep work versus admin, time-scarcity versus abundance, and the Stuart Smalley-style affirmation we could all benefit from. What To Listen For: A mantra to help shake off time-related stressThe hardest change for your business to makeWhy Nicole is adding yet another thing to her calendar …And why Heather thinks Nicole is delusionalThe ideal work-session...2022-03-0853 min
Freedom Focus PhotographyBiz Tip Thursday - Going Above and Beyond132 - Welcome to Biz Tip Thursday! These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business!While this is a heart-breaking update - there is a silver lining of excellent customer service that we should all take notice of.If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.Haven’t left a rev...2022-03-0305 min
Freedom Focus PhotographyLet's Spend 100k with Heather Lahtinen130 - This week we revisit a conversation from a recent episode, where Heather lost her mind over a $35,000 used Hermès purse. Spoiler alert: she's still bent out of shape about it! Regardless, we're circling back to the self-assigned task of spending an (unfortunately) imaginary $100,000 in an entirely frivolous way. You'd think this would be easy, but we both struggled! Find out what we decided—and how you can weigh in with your own selfish-by-design spend. What To Listen For: How Nicole's actual planned purchase got demoted to fantasyland Why people suffer from decisio...2022-02-2219 min
Freedom Focus PhotographyNew Year Planning with Heather Lahtinen122 - Forget the classic Andy Williams Christmas song. This, right now, is the most wonderful time of the year! A new year, a fresh Trello board, resolutions unsullied by the siren song of Crumbl Cookies—there's nothing better than January's promise and potential!! And this week, Heather and I discuss how to make the most of the opportunity. Now's the time to set yourself up for success, but you need to be intentional with your annual-planning process. Join us this week to find out how. What To Listen For: Where to start your...2022-01-041h 04
Freedom Focus PhotographySoap and Money Triggers - Biz Tip Thursday119 - Welcome to Biz Tip Thursday! These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business! Great smelling soap brings me momentarily happiness throughout the day, so when I was near Bath and Body Works I popped in to grab some Christmas varieties. Little did I know that the 4 for $20 sign would set off a money trigger - and then make me realize how these soaps are similar to our photography products.If this ep...2021-12-1606 min
Freedom Focus PhotographyBiz Tip Thursday - Don't Cancel the Massage114 - Welcome to Biz Tip Thursday! These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business!We all hear that we need to schedule self-care and take care of ourselves first - but why is that so hard?If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.Haven’t left a review yet...2021-11-1805 min
Freedom Focus PhotographyGift Giving and Gift Certificates with Mandi Pratt113 - 'Tis the season to start planning for the season that's just around the bend: those frenzied weeks of holiday gift shopping. Staying on the sidelines—offering no Black Friday, Cyber Monday or Small-Business Saturday specials—is a perfectly valid choice. But you may still have people looking to buy gift certificates for their loved ones. This week, Mandi Pratt from Greyboy Pet Prints and I talk about best practices for offering gift certificates, showing appreciation for your best clients, and why you should think twice before publicly posting holiday sales. What To Listen For:2021-11-1639 min
Freedom Focus PhotographyListen To That, Not This with Nicole Begley111 - This week's podcast was recorded specifically to tell you...don't listen to this week's podcast!Today is the first day of our live Hair of the Dog Summit online, so we're currently over there, soaking up all the trainings from our fantastic summit speakers. Won't you come join us? What To Listen For: Overhaul (or Create) Your Website to Maximize Your SalesPhotographing in Studio with One LightThe Fundraising Gallery Show: A Win-Win-WinBuild Your Business with a Holiday Gift GuideAn Intro to In-Person SalesSelf-Publishing for Pet Photographers...and more! But if you...2021-11-0201 min
Freedom Focus Photography$2k vs $300 a night - Biz Tip Thursday108 - Welcome to Biz Tip Thursday! These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business! We all have things that we value enough to have a little spending "splurge" now and then. For me, it's never shoes - but often travel. However, even I might run into some money blocks with today's BizTip Thursday comparison. What would be required for you to spend $2000/night on something that could be had for only $300? What would be req...2021-10-1407 min
Freedom Focus PhotographyBiz Tip Thursday - The Great Pivot106 - Welcome to Biz Tip Thursday! These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business!Have you ever found yourself in a situation in which you had everything planned out, dare I say perfectly, and then something happens to make it all go COMPLETELY off the rails? I'm not talking a little blip but a full-on March 16th, 2020 level off the rails event. Well, I had to deal with one lately and in this BizTip T...2021-10-0709 min
Freedom Focus PhotographyBiz Tip Thursday - The Great Lobby Search104 - Welcome to Biz Tip Thursday! These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business!Creating beautiful images and high-end products aren't always enough to truly offer your clients a high-end service. Join me on the Great Lobby Search of 2021.If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.Haven’t lef...2021-09-3008 min
Freedom Focus PhotographyBiz Tip Thursday - Fill up the Soap102 - Welcome to Biz Tip Thursday! These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business!What do you do when your to-do list is miles and miles long and you are feeling that there is no possible way that you will be able to complete all of these tasks? You fill up the soap.If this episode inspired you in some way, take a screenshot of you listening on your device and post i...2021-09-2311 min
Freedom Focus PhotographyThe 5 Lessons I've Learned in Business100 - This week I'm boiling down over a decade in business into five essential takeaways. If you're newer in business or an aspiring pet photographer, consider these hard-won lessons a head start on your path. And if you're multitasking while you listen, pleeease pay close attention to #4. You'll hear about one of the hardest things you can possibly do—and the enormous payoff you'll earn in return. What To Listen For: The good news—and the bad news—about marketing in 2021A homework assignment (hint: practice it in front of the mirror first)What successf...2021-09-1428 min
Freedom Focus PhotographyThe Secrets to Success from Hair of the Dog HQ099 - This week, as we creep toward a major podcast milestone, I look back at both the humble beginnings and the happy evolution of Hair of the Dog. What have I learned along the way that you can put to use in your own business? If you're a regular listener, the "secrets to success" won't entirely be a surprise. But I hope that framing these in a new way—and sharing a few thought-exercises to try—will help you move the ball forward with your own goals and dreams. What To Listen For: The h...2021-09-0731 min
Freedom Focus PhotographyTaming Your Workflow with Jessica Wasik098 - The more pet photography clients you have, the more likely it is that something—or someone—will slip through the cracks. Once Pittsburgh-based photographer Jessica Wasik reached the point of potential client-management chaos, she realized it was time to upgrade her workflow and client tracking system.Fast-forward to today and Jessica's a full-on Dubsado evangelist, sharing with fellow photogs the sanity-saving magic of this robust client-management tool. This week we talk about workflow in general and Dubsado specifically, including why and how you might make the leap. What To Listen For: Why Je...2021-08-3132 min
Freedom Focus PhotographyBiz Tip Thursday - Oreos Matter096 -Welcome to Biz Tip Thursday! These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business! Quality matters - and sorry Hydrox, but you just don't cut it when I'm expecting Oreos! Today I'm crying in my ice cream about the lack of cookies in my cookies and cream. First-world problems, I know. This isn't just about the ice cream though, this also applies to how we run our photography business.If this episode inspired yo...2021-08-1907 min
Freedom Focus PhotographyUpgrading your Life with Heather Lahtinen095 - Do you have holes in your underwear? Yeah, I know—it's none of my business. But I'm talking about it anyway this week, with mindset champion and podcast regular Heather Lahtinen. Because the state of your underpants can reveal more than you might think. In this episode, we're talking about your relationship to money, how your environment affects your mindset, and simple ways to shift your energy through small, incremental upgrades...like ditching those holey, stretched-out underoos for something better. What To Listen For: The backwards idea that most of us...2021-08-1758 min
Freedom Focus PhotographyBiz Tip Thursday - Ice Ice Baby094 - Welcome to Biz Tip Thursday! These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business! Would you like some ice today? That's a regular question when checking in at our boat club on Lake Norman - and a service that they could 100% charge for! However, they don't. What extras are you offering in your business to surprise and delight your clients? If this episode inspired you in some way, take a screenshot of you...2021-08-1209 minFreedom Focus PhotographyLaser Coaching - Mini-session best practices092 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business. Alan is planning a mini-session event and is looking to create it in a way in which he creates awareness, attracts potential long-term clients, and makes some money. We discuss options for hosting and pricing and if you are planning a mini-session event, you don't want to miss this one!If this epis...2021-08-0518 min
Freedom Focus PhotographyBiz Tip Thursday - Paddleboard Procrastination090 - Welcome to Biz Tip Thursday! These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business!Have you ever purchased something and despite being super excited to start using it - that item sits unused for an embarrassing length of time? I'm looking at your Wacom tablet. 👀 In today's Biz Tip Thursday, we are diving into the reason this often happens to us - and what we can do about it!If this episode insp...2021-07-2911 min
Freedom Focus PhotographyLaser Coaching - What to share at the inquiry?088 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business. Inquiries! How much is too much to share on the website, in the inquiry, and at the sales session? In this conversation, Nicole and Joy discuss the pros and cons of sharing at different times and create a plan to prepare the client but not scare them away!If this episode inspired you in...2021-07-2216 min
Freedom Focus PhotographyBiz Tip Thursday - Extra Pillows Please086 - Welcome to Biz Tip Thursday! These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business!I have a three pillow system for getting a good night's sleep. So when my ENTIRE family is sharing one hotel room, we obviously need some extra pillows!! In today's Biz Tip Thursday I'm asking you to take a critical look at the communication that you use in your business and if there might be ways to make it easier f...2021-07-1507 min
Freedom Focus PhotographyBusiness Pillar 4 - Pricing085 - We're on to the fourth business pillar this week, and it's one that makes joyful fireworks explode in the nerd-center of my brain: PRICING! Yep, this week I channel my inner CPA to help you sort through the numbers. Because if you want to be in business, you need to ensure that you're actually making a profit. There are pricing traps waiting to swallow up unsuspecting new photographers—and I don't want you to fall victim. What To Listen For: The single most important number to figure outHow to handle the digita...2021-07-1333 min
Freedom Focus PhotographyLaser Coaching - Let's find qualified clients!084 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business. In this conversation, Ina has been building her pet photography business with great success, but has hit a snag with finding some qualified clients. Together in this laser coaching session, we create a plan to attract new clients for the coming months to her business.If this episode inspired you in some way...2021-07-0821 min
Freedom Focus PhotographyBiz Tip Thursday - 1,900 Google Reviews82 - Welcome to Biz Tip Thursday! These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business!How diligent are you about asking your clients for reviews? How many reviews is "enough" so you can rest easy? In today's episode, I'm sharing my recent experience getting pizza and why my husband was leaving a review at 10:30pm.If this episode inspired you in some way, take a screenshot of you listening on your device and p...2021-07-0110 min
Freedom Focus PhotographyLaser Coaching - Book project of a different species.80 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business. In this conversation, Rebecca has an idea for a book project that crosses species lines and is looking for strategies to work with some zoological institutions.If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us...2021-06-2419 min
Freedom Focus PhotographyBusiness Pillar 1 - Legal and Admin079 - Welcome, welcome! Today I'm kicking off a six-week solo series covering the six pillars of your pet photography business. Whether you're just getting started, or your business was thrown together like a Pinterest-fail DIY shelving unit, this series will help.This week I'm talking you through the legal and administrative side of things, which admittedly isn't the most exciting part of pet photography. But getting this stuff sorted out means the bedrock of your business will be solid. Don't skip it!! What To Listen For: The biggest legal mistake Nicole made wh...2021-06-2228 min
Freedom Focus PhotographyLaser Coaching - Let's get this business started!78 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business. In this conversation, Victoria is in the beginning process of setting up her business and has some questions about getting her business going!If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.2021-06-1714 min
Freedom Focus PhotographyLaser Coaching - Making the Move to Full Time Pet Photographer76 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business. Matt has been working on growing his business for the past two years and is ready to really move towards making this a full-time job. In this laser coaching, we discuss plans to market his business and how he can set his business up for success that leads to more consistent bookings.If t...2021-06-1018 min
Freedom Focus PhotographyLaser Coaching - How personal is too personal on an about me page?074 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business. In this conversation, Marcea is stuck on how much personal information to include on her about me page of her website. How much personal is too personal?If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag...2021-06-0310 min
Freedom Focus PhotographyLaser Coaching - Advertising End of Life Sessions072 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business. In this conversation, Angela is trying to determine if she should advertise end-of-life sessions, and what that looks like if she markets it.If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.2021-05-2719 min
Freedom Focus PhotographyLaser Coaching - Creating Blog and Newsletter Content070 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business. In this conversation, Ina is stumped at what type of content to create for her blog and newsletters. We brainstorm and discover how she can repurpose the content through different platforms.If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your...2021-05-2013 min
Freedom Focus PhotographyThree Keys to Profitable Mini-Sessions with Megan Murray069 - The recent episode with Elevate coach Megan Murray was such a hit that we brought her back again, this time for an in-depth conversation on the subject of mini-sessions. Love 'em or hate 'em, mini-sessions can give your business a BIG boost. And whichever camp you're in, the information in this episode will help you make them an indispensable (and enjoyable!!) part of your photography biz. What To Listen For: Three keys to mini-session successHow (and why) to differentiate your minis from your regular sessionsOur thoughts on in-person sales versus selling an all-inclusive pack...2021-05-1843 min
Freedom Focus PhotographyLaser Coaching - Increasing average sale from $1300 to $2400068 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business. In this conversation, Jessica is looking to move her session average from $1300 to $2400, which we can do with a few easy tweaks.If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.H...2021-05-1313 min
Freedom Focus PhotographyLaser Coaching - Planning sessions - the who, when, where, why, and how!066 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business. In this conversation, Nicole and Natalia discuss planning sessions - who, when, where, how? If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.Haven’t left a review yet? All you...2021-05-0615 min
Freedom Focus PhotographyLaser Coaching - Where to focus when starting a businessIt’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business. In this conversation, Kate is setting up her business and feeling completely overwhelmed with all the things that need to happen! Where should she focus?!? What comes first?!?! We break it down!If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your In...2021-04-2914 min
Freedom Focus PhotographyBreaking through the Fear of Selling with Heather Lahtinen058 - This week it's another free therapy session podcast episode with the ever-popular Heather Lahtinen. In this episode, we talk about the fear of selling your work and how to overcome it. After validating all your anxieties and fearful thoughts, Heather whips out her sledgehammer and smashes your excuses to bits. I hope they weren't too precious! Join us as we reframe the idea of sales, work through some possible scenarios, and leave you ready to lift the profit ceiling in your business. What To Listen For: Why keeping the "pota...2021-03-2336 min
Freedom Focus PhotographyThe Shadow Side of Education with Heather Lahtinen053 - For many of our listeners, it's hibernation season. Cold and dark out. Not so many clients calling. Which is why this time of year is also...conference season! This week, Heather and I dish about the pitfalls of pet photography education, how to avoid getting stuck in the student trap, and what to do with all those amazing notes you've taken. We're also unveiling the SUPER exciting new project I've been working on, designed to help you get more done in four weeks than you have in the entire last year. BOOM!! 💥 What To Li...2021-02-1646 min
Freedom Focus PhotographyMaking 2021 your best year yet - no matter what's in store with Heather Lahtinen049 - STOP! Do not pass Go, do not collect $200, DO NOT listen to this podcast until you've heard episode 48 from last week!!!Alrighty, that said...welcome to the second half of our New Year's goal-setting series with mindset coach and all-around rock star, Heather Lahtinen. If you're ready to drop the excuses and create the life of your dreams, this is the episode that will help you get clear on exactly what that looks like.What To Listen For: What your ice cream-eating strategy says about your approach to lifeThe future-paced question t...2021-01-1945 min
Freedom Focus PhotographyUsing Video to Book More Clients with Andrew Hellmich045 - How do you create a personal connection with potential new clients, when their inboxes are overflowing and they're unlikely to answer the phone? According to Australian photographer and podcast host Andrew Hellmich, the secret to standing out is video. In this engaging episode, Andrew shares a long list of ideas, resources, and insider tricks for using video to boost your business. And don't worry—his ideas are as simple to execute as they are brilliant. Leave your DSLR on the shelf, and start leveraging the power of quick-and-easy videos to fill your calendar. What To...2020-12-2246 min
Freedom Focus PhotographyInquiries that convert with our Elevate Coaches040 - If you've been around Hair of the Dog for a while, you've probably heard me beat the drum for leads and sales. Leads and sales. The most critical things you can focus on in your business! But...how do you actually move a prospect from the "lead" column to a done-deal sale? Successfully navigating the inquiry process is the first big step. This week, you'll hear back-to-back conversations with Elevate coaches Kim Hartz and Marika Moffitt, on bridging that gap between getting the lead and actually booking the session. What To Listen For:...2020-11-1758 min
The Mike Cassidy Photography PodcastNicole Begley - Is Pet Photography A Growing Industry? Um, Yes!On this episode of The Mike Cassidy Photography Podcast I have a conversation with Nicole Begley of Hair Of The Dog. Nicole is a photographer, educator, author & podcast host. Nicole specializes in pet photography, and in this episode we have a detailed conversation about the fundamentals of building a profitable photography business, why starting out on the right foot is so important, creating brand alignment, and more! Talk about lots of information! The information here goes way beyond pet photography and covers the essential building blocks for anyone interested in starting a photography business.
Nicole Begley, M. Phot...2020-10-311h 30
The Beginner Photography Podcast213: Nicole Begley - Unleash the Pawtential of Pet PhotographyNicole Begley is a Dog and Pet Photographer based in North Carolina. Today we talk about some of the challenges of photographing our four-legged friends and how to master your session. We also talk about the business side of pet photography and how to market to pet parents. In This Episode You'll Learn:What Zoological training taught her about working with animalsThe hardest part about photography to learn when just starting outHow to get pets to cooperate for a shotThe difference between an amateur and a professional pet photoTips for posing your pet2020-08-251h 04