Shows
One Wild Ride with Pru ChapmanThe Ideas Bodega | Living a Creative Life, Generating New Ideas, Leading Creative Teams, Inspiring Innovation, Overcoming Creative Barriers with Founder Nicole Velik | Ep 91.Nicole Velik is a leading speaker, facilitator, and trainer in innovation and creativity. As the founder of The Ideas Bodega and the host of the podcast Creativity Unpacked, as well as CreativeMornings Sydney, she has dedicated herself to demystifying creativity and making it accessible to everyone. With a background in advertising, including stints at Saatchi & Saatchi and KBP, Nicole has trained organizations worldwide, including big names like The United Nations, Nike, and Google. Her podcast, which soared to number one on the Apple Marketing charts upon launch, features interviews with creatives, highlighting that creativity is a skill achievable by...2024-03-191h 22
Creativity UnpackedPeter Brennan - When Side Hustles Blow Up, Launching Heaps Normal a Non-Alcoholic Beer and Why The Best Ideas are Built from PurposeI got to chat to the wonderful Peter Brennan. Pete is the co-founder of the non-alcoholic Aussie beer sensation Heaps Normal. He also owns a Branding and Design Studio called, Electric and Analog.
Interestingly, this week I was in Melbourne, having a drink in a pretty swanky cocktail bar. The guy sitting at the bar next to me was drinking Heaps Normal. And I have to say, I don't think that would have happened a few years ago, especially with the way Aussies love to drink.
So, this incredible beer is changing drinking culture, challenging...2022-10-181h 04
Creativity UnpackedEmile Rademeyer - Why Failures are Great for Creativity, Having the Right Idea at The Wrong Time and The Second Law of Thermodynamics.In this episode I speak with Emile Rademeyer the Executive Director of Creative Strategy at VANDAL in Sydney, Australia.
We discuss his fascinating, multi-lingual upbringing in a highly controlled South Africa and the impact that has had on his creativity.
We also discuss how sometimes the best ideas are executed at the wrong time. Enter "Sushi TV". But Emile doesn't believe in failure. He believes that every idea you have is part of your creative journey and failures are a necessary part of that journey.
We dive into the Metaverse, NFT's and the first digital only fashion show that recently...2022-07-1259 min
Creativity UnpackedBen Cooper - The Importance of Creative Collisions, Unpacking Clever Buoy - The Idea that Won Big at Cannes Lions and Getting Creative in the Metaverse with NFTs.In this episode I'm speaking with my good friend Ben Cooper. He is the Group Innovation Director for M&C Saatchi and the Founder of Tricky Jigsaw, their innovation capability.
Ben and I share a passion for all things creativity and innovation. Every time I meet up with Ben, I learn something and this chat was no exception. He's one of the smartest, most interesting and humble people I know.
He has had such an interesting life and career journey and he's worked on some incredible innovations. I can't wait for you to hear us unpack some of these epic...2022-03-101h 05
Creativity UnpackedJustine Moyle - Creative Resilience, Making Her First Feature Documentary, Imposter Syndrome and Learning to SkateboardIn this episode I speak with my good friend Justine Moyle.
Justine is a Film Director and Creative Producer.
She has had a very eclectic career working across film, advertising and radio over the past 20 years.
In June this year Justine did something pretty incredible...she released her directorial debut feature documentary called Tall Poppy: A Skater's Story and it was shown in cinemas around Australia. The documentary has been close to 10 years in the making.
The film follows young Australian Skateboarder Poppy Starr as she comes of age on the road to becoming one of the first skateboarders to...2021-12-2358 min
Creativity UnpackedTara Mckenty - Creating at Google, Shepherding Ideas, How to Mix Google with Dog Food And how Tara's Tackling Diversity and Inclusion with her Google 20% Time.In this episode I speak with Tara Mckenty, Creative Head for Google in the Asia Pacific Region. Tara is an absolute creative powerhouse!
We unpack why the best creative ideas come from really understanding the audience you're creating for on a deep level. Tara brings to life some of her best ideas that have earned her some of the most prestigious accolades in the advertising industry from Cannes Gold Lions , D&AD Pencils, Clios and Effies. I can't wait for you to hear the story about Penny the Pirate and how Tara has managed to brilliantly combine ideas for Google...2021-11-2552 min
Creativity UnpackedJarmaine Stojanovic - Breaking Design Rules, Pushing Ideas Further and Learning From FailureIn this episode I'm speaking to the incredible Graphic Designer Jarmaine Stojanovic. He runs a multi disciplinary design studio based in Sydney that he founded in 2016. It's called SCCO Studio.
Jarmaine took a risk and started his own studio as a young designer instead of taking the well-trodden path of working at one of the big design agencies. It paid off as he hasn't been restricted by working, designing and creating in the conventional way. He attracts clients who love his unconventional style and let him push his ideas to the limits and we discuss why hospitality venues offer the...2021-11-1139 min
Creativity UnpackedBeck Feiner - When Ideas Go Viral, Lessons from Advertising And The Power Of A Great InsightIn episode 4 of Creativity Unpacked, I speak with Beck Feiner. She's an illustrator, designer and author living in Sydney Australia. Her illustrations, stories and memes shine a spotlight on social issues and tap into what's going on in society at the time.
We dive into one of Beck's most brilliant ideas that went viral, The Aussie Legends Alphabet. She got so bored with the generic material and design out there that she created her own alphabet for kids. Instead of A is for apple and B is for banana, Beck created something truly legendary, A is for Adam Goodes, B...2021-10-2837 min
Creativity UnpackedChloe Saintilan - Purpose Led Creativity, Side Hustles and Lighting Up the Empire State BuildingIn this episode we dive into purpose led creativity. Chloe Saintilan is a Creative Director currently at Afterpay in New York. She has had an incredible career as a copywriter in advertising at some of the best ad agencies in the world from TBWA Sydney to R/GA NYC.
"If something makes you angry. Do something!" This is Chloe's credo. In this episode Chloe tells us some incredible stories of how she has used her creativity for purpose.
She tells us how purpose led creativity has made a huge impact with her advertising clients in particular with Mercedes Benz where...2021-10-1433 min
Creativity UnpackedThree Ways to Boost Your Creative ConfidenceIn this episode we dive into creative confidence and I bust the biggest myth around - that some people are born creative and others are not. This is such an important topic because when there is an underlying fear or lack of confidence when it comes to ones creativity, it becomes a huge block and impediment. Before learning any innovation or creativity tools or techniques, we need to have a good baseline of creative confidence.
I then give you three practical ways to boost your creative confidence. You'll learn about my favourite word in the English language "Neoteny" and why...2021-10-0632 min
Creativity UnpackedAndrew Hoyne on Leadership, Big Ideas and His Dream to Build a CityIn this episode I speak to Andrew Hoyne, Founder of Hoyne - A place visioning, property branding and marketing company.
We dive into his journey as a creative from being a designer on the tools to Founding Principal of Hoyne where he leads a team across three offices in Australia. When it comes to leading for creativity, Andy shares some brilliant and somewhat quirky initiatives and rituals that are the DNA of Hoyne's creative culture.
Andy's roles have changed over the years and his relationship to creativity has too. We unpack what it is that drives him, his successes and...2021-10-0650 min
Creativity UnpackedTrailer: Welcome to Creativity UnpackedIn this very first episode of Creativity Unpacked, I share a bit about myself and my beliefs on creativity. I also share what you can expect to hear in each episode, including the amazing guests I'll have on the show, practical creativity and innovation techniques and advice you'll be getting along the way to become the best creative you can be. Let's dive in and unpack some creativity!2021-10-0602 min