Shows
What The Frac? | Your Fractional ExecutivesPodcast Advertising Secrets: Unveiling the AG1 Strategy | What The Frac? Ep. 005Welcome, Marketing Wizards!
Strap in for an exhilarating ride through the world of savvy podcast advertising with your favorite hosts, Tamara and Nicole, on What the Frac! This episode is a treasure trove, unpacking the phenomenal story of Athletic Greens (AG1) and their ascent to a billion-dollar valuation through the art of podcast ads. Prepare for a journey filled with smart strategies, clever tactics, and invaluable insights!
Try AG1: https://fbuy.io/ag/nzeno626
2024-06-1225 minWhat The Frac? | Your Fractional ExecutivesWhat The Frac? Live! w/ Anebi AgboIf you are a part of the PHX business ecosystem, you probably know Anebi but if you don't, this week's WTF? Live! is a must see.
Anebi Agbo is not just one of the best people you will ever meet but his years of experience in all things web and UI/UX make him the expert you want on your side when you are looking to grow your business.
Join us this week as we talk all things UI/UX and why marketers/business owners should be planning UI/UX into their budget and strategy!2024-06-1242 minWhat The Frac? | Your Fractional ExecutivesCommunity Building Mastery: Transforming Customers into Super Fans | What The Frac? Ep. 004Welcome to What the Frac's latest episode: "Community Building Mastery: Transforming Customers into Super Fans"! 🌟 Join hosts Nicole Zeno and Tamara Laine as they dive into the art of turning casual customers into a loyal community. This episode is a goldmine for marketers, entrepreneurs, and anyone eager to create a vibrant brand tribe.
💬 Favorite Quotes from the Episode:
"Build, engage, thank, repeat – it’s the simple yet profound mantra of community marketing." - Tamara Laine
"Creating a space where customers want to hang out, not just shop, is the essence of community building." - Nicole Zeno2024-06-1237 min
What The Frac? | Your Fractional ExecutivesWhat The Frac? Live! w/ Max Branstetter - Host of Wild Business Growth Podcast
On this week's What The Frac? Live!, we will be talking all things starting and growing your podcast with Max Branstetter.
Join us Thursday 4/18 @ 1pm PST | 4pm EST right here on the What The Frac? Show page for a live conversation filled with hot takes and unpopular opinions.
#podcast #marketing #live2024-05-2953 minWhat The Frac? | Your Fractional ExecutivesNFL's Genius Marketing with Taylor Swift's Fans Explained! 🏈 | What The Frac? Ep. 003Welcome to our latest What the Frac video where we dive into a fascinating marketing case study: How the NFL successfully tapped into Taylor Swift's massive fan base! Hosted by our experts Tamara and Nicole, this video is a goldmine for anyone interested in innovative marketing strategies.
📣 In this episode:
Discover how the NFL recognized and capitalized on a unique opportunity with Taylor Swift.
Learn about the importance of audience segmentation, rapid response, and team diversity in marketing.
Get actionable insights and tactics directly applicable to your brand, whether you’re just starting out or are an established playe2024-05-2925 min
What The Frac? | Your Fractional ExecutivesWhat The Frac? Live! w/ Megan Ferguson
We are so excited for our first guest on What The Frac? Live!
Megan Ferguson is a bada** agency owner who specializes in all things Social Media. Coming from the sports world, she has transitioned her experience to help overwhelmed marketing managers and small business owners.
Join your fractional team, Nicole Zeno & Tamara Laine as we talk all things Social Media from Hot Takes to when outsourcing and collaboration make sense.2024-05-2845 min
What The Frac? | Your Fractional ExecutivesUnwrapping Success: Mastering Holiday Product Marketing | What the Frac? Show Ep. 002
Welcome to the special holiday edition of the What the Frac Show! In this festive episode, our marketing gurus, Tamara Laine, and Nicole Zeno, unwrap the secrets to successful holiday product marketing. Get ready to learn about the innovative "Grinch Strategy," key tactics for your campaigns, and real-life examples to guide your holiday marketing efforts. Whether you're a small business owner or part of a larger organization, this episode is packed with insights to help you shine this holiday season2024-05-2830 min
What The Frac? | Your Fractional ExecutivesBreaking Down Starbucks' Red Cup Strategy | What the Frac? Ep. 001
Dive into the world of festive marketing! In this special holiday episode, we unravel the secrets behind Starbucks' iconic Red Cup campaign. Hosts Tamara Laine and Nicole Zeno (Your Factional CMOs) take you on a journey through the ingenious tactics and strategies that have made this campaign a hallmark of holiday cheer and how you can implement these tactics into your business' holiday marketing.
In this episode, we dissect:
How emotional resonance fuels customer loyalty
The strategic use of user-generated content
Inclusivity in marketing campaigns
Adapting big brand strategies
2024-05-2830 min