Shows
The Digital Diary of Nikita AbhanaveEnd of Season 1Thank you for being part of this incredible journey in Season 1. As we wrap up this season, remember our learning is a continuous process, as the digital media world is ever-evolving. Stay curious and keep making your mark in this exciting space. Until next time, this is your host Nikita Abhanave signing off. Stay tuned for more exciting insights!2023-12-2202 min
The Digital Diary of Nikita AbhanaveThe Magic and Logic of Marketing with Customer Obsession with Akankshaa DalalIn this episode we discuss: 1. Importance of having a customer hook and leveraging data2. Why Marketers need both IQ and EQ to connect with their consumers3. How to elevate the customer experience and Journey4. Balance between - Magic & Logic About the guest: Aakansha Dalal is a Brand & Service Marketing Lead in India for Amazon Prime Video. Previously she has worked with L’Oréal and Unilever in brand & marketing role. To listen, download Bingepods on iOS or Android. subscribe or follow wherever you listen to your podcasts. New epis...2023-08-0115 min
The Digital Diary of Nikita AbhanaveTransforming Agencies with Linkedin | Featuring Santosh Krishnamoorthy, Head - Agency Development Linkedin IndiaLinkedin is now 100 million members in India. And it has a lot to offer to the agencies and brands. Looking at a full-funnel strategy approach? Thinking to leverage 1P data? Know about LAN targeting is - Linkedin Audience Network and much more from my conversation with Santosh Krishnamoorthy. This episode will help you relook at thought leadership and transform your platform first approach. To listen, download Bingepods on iOS or Android. subscribe or follow wherever you listen to your podcasts. New episode drops every Wednesday. Connect with me on: LinkedIn | Instagram2023-07-1216 min
The Digital Diary of Nikita AbhanaveCareer Self Care with Dr. Sunil PunjabiIn this episode, I will have a conversation with Sunil Punjabi about how we need we invest a lot of time in making our careers that we forget to prioritize important things like rest, health and our personal lives. This is self-care for your career. The state of your mental health has a direct impact on the performance, skills and relationships at work. Taking difficult decisions, working with bad bosses, dealing with tough situations can bring anxiety. Apart from anxiety, there are many complex emotions that one can go through.. It is important to understand the effects of stress...2023-05-0917 min
The Digital Diary of Nikita AbhanaveLeft Brain versus Right BrainIn this episode, we look back to previous two episodes discussing consulting brands and influencer marketing. This episode will throw a new light on many things around these topics. To listen, download Bingepods on iOS or Android. subscribe or follow wherever you listen to your podcasts. New episode drops every Wednesday. Connect with me on: LinkedIn | Instagram Show Producer- Varsha Sharma Sound Engineer - Chaitanya Chaudhari2023-05-0303 min
The Digital Diary of Nikita AbhanaveInfluencer-Marketing Uncovered with Kosal MalladiIn this episode, I will have a conversation with Kosal about Influencer marketing. Creator’s economy in India and globally has gone beyond our imagination. It has touched all industries and mediums like social, video, audio etc. Building brands in these changing times today include influencer marketing as a part of the mix. Let’s explore in depth about this with Kosal. About the Guest: Kosal has a decade and a half experience across various industries and sectors. He started his career working in the IT industry handling programming for SBI. Post that, he h...2023-04-2525 min
The Digital Diary of Nikita AbhanaveOn Consulting Brands with Vineeta WaghIn this episode, Nikita and Vineeta discusses on consulting brands. We go in depth about what it is to be a consultant and hire a consultant for business. We also speak about consulting as a career and what it takes to be a consultant. About the Guest: Vineeta Wagh is a seasoned marketing professional with over a decade of experience. She has worked with some of India's top brands, including Zivame and Xiaomi. At Zivame, she played a key role in launching the Activewear line in India, and at Xiaomi, she led the product marketing...2023-04-1929 min
The Digital Diary of Nikita AbhanaveFrom Idea to EpisodeIn this episode, I recall how it all began, from idea to putting together these episodes. Of course there is more, but last three episodes were very important to me. The topics, the guests and the conversations were super interesting. I’m all geared up for the next segment. Stay tuned for more! To listen, download Bingepods on iOS or Android. subscribe or follow wherever you get your podcasts. New episode drops every Wednesday. Connect with me on: LinkedIn | Instagram Show Producer- Varsha Sharma Sound Engineer - Chaitanya Chaudhari2023-04-1202 min
The Digital Diary of Nikita AbhanaveThe long-game called Content with Tara KapurIn this week's episode, I am discussing with Tara about how brands need to invest wisely in content marketing. Basically, we focus on attracting, engaging and retaining the consumer for the long game. This includes talking about editorial content, web series, educational content, learning, brand leadership and more.. Tara enlightens us about how brands need to align with consumers and their content. The conversation focuses on how much work is done and how much more can we do for the Indian markets, in the content marketing space. About the Guest: Tara Kapur is...2023-04-0420 min
The Digital Diary of Nikita AbhanaveSports Marketing in India with Rammohan SundaramWelcome Back Everyone! In this week's episode, I am discussing Sports marketing in India with Dr. Rammohan Sundaram. He is currently President - Integrated Media at DDB in India. He is a successful digital marketing professional, having been an entrepreneur thrice in his career in over 20 years. Multiple times, he has held board positions of large organisations and startups as the Advisor, while holding dual responsibilities as a professional CXO simultaneously. He has been instrumental in bringing Gold Standard Partners like LinkedIn, ad:tech, iMedia & TechCrunch into India through various JVs. He...2023-03-2822 min
The Digital Diary of Nikita AbhanaveRetail Media - Third wave of digital with Bharat KhatriIn this episode, I had a conversation with Bharat about the third wave in digital. With changing media consumption patterns especially post covid, retail marketing has drastically changed. During lockdown, many retailers opened their online retail stores and we see a surge in retail mktg. With this comes an opportunity for retail media and ecommerce mktg. Retail media continues to boom year on year. Many big ecom players changed the game in digital advertising. I know for the fact that Omnicom is doing some great work especially around this. So lets hear it from Bharat himself about Retail Media.2023-03-2113 min
The Digital Diary of Nikita AbhanaveI have QuestionsWelcome to the first episode of "The Digital Diary of Nikita Abhanave". In this first episode, Nikita introduces the listeners to her new show and what to expect from this show. The focus remains on the questions she has and the ways to find out the answers. Hit Subscribe or Follow us on your favourite podcast app. New episode drops every Wednesday. Connect with me on: LinkedIn Instagram 2023-03-1403 min
The Digital Diary of Nikita AbhanaveIntroducing Nikita's Digital DiaryAn interview podcast show, dedicated to the community of digital media, marketing, and ad-tech professionals. Nikita Abhanave has been in the digital media space since 2009 and she believes she still doesn’t know a lot. This show will focus on learning, knowledge sharing, along with conversations with her old and new friends & colleagues from the industry. Expect fun episodes and interesting encounters with guests, while making their own path in this space. So Remember, To Hit Subscribe or Follow us on your favourite podcast app. New episode drops every Wednesday. Connect with me on...2023-03-1400 min