Shows
GrowthCast by Jivox, the Leader in Personalized eCommerce MarketingArtificial Intelligence in Energy and Climate ChangeWhat are self driving buildings? How do electric vehicles continue to innovate with EV charging networks and real estate? How can one think about turning legacy energy infrastructure into autonomous systems for consumers and businesses? In this episode, Mark Chung discusses the impacts of personalization in ESG, why the artificial intelligence revolution has just begun, how autonomous buildings operate and what can people do to avoid a climate disaster. About the Speakers: Mark Chung is cofounder & CEO of Verdigris. Mark is a seasoned engineer with more than 25 years of experience. In...
2021-04-2731 minGrowthCast by Jivox, the Leader in Personalized eCommerce MarketingSuper Funnels with DeepCrawlWhat are super funnels and why do they matter? Can we achieve a low customer acquisition cost while maintaining high throughput and high customer lifetime values? What are the best ways to build a super funnel? In this episode, Alex Schaefer discusses what are the best ways to build super funnels, how to bucket customer journeys, what tools to consider when building super funnel dashboards and KPIs that digital marketers should measure to ensure that these funnels are operationally successful. About the Speakers: Alex Schaefer is DeepCrawl's Chief Revenue Off...
2021-04-1231 minGrowthCast by Jivox, the Leader in Personalized eCommerce MarketingValues-Driven Leadership with LucidworksWhat is values-driven leadership? Why is vulnerability important in the workplace? How can leaders, CxOs and board members optimize for psychological safety and maximize creativity? In this episode, Ellen Petry Leanse discusses why authenticity is important, how to build authentic cultures and nurture curiosity and how can a value-driven culture emerge in the process that can deliver sustainable growth, returns and happiness in the long run. About the Speakers: Ellen Petry Leanse is the author of the Happiness Hack, Stanford instructor, and Chief People Officer of Lucidworks. Ellen Petry Leanse has cat...
2021-03-3030 minGrowthCast by Jivox, the Leader in Personalized eCommerce MarketingInvesting for 2030 with SimplifyWhat trends should investors be aware of while seeking alpha for 2030? Along with eCommerce and personalization, what companies should be on investors’ radars? Why are ETFs a great way to gain exposure to the broader themes? In this episode, Paul Kim and Tad Park discuss eCommerce, electric vehicles, cloud computing and financial technologies that will change the World and how options and ETFs coupled together can provide investors with venture capital-like returns with limited downside risk. About the Speakers: Paul Kim has spent the bulk of his career as a key in...
2021-03-2338 minGrowthCast by Jivox, the Leader in Personalized eCommerce MarketingDigital Transformation with ClouderaHow can one scale one’s data and cloud architecture? How does supporting a cloud center of excellence lead to product led growth? How can one transform organizational behavior between business and IT using technology and data? In this episode, Fred Koopmans, VP of Product, discusses what it takes to build a successful publicly listed product led cloud company, why we are in the golden age of cloud adoption and what product leaders can do to reduce IT and business friction to build or retain their unicorn status. About the Speakers:
2021-03-0938 minGrowthCast by Jivox, the Leader in Personalized eCommerce MarketingMastering Branding with SalsifyWhat is good branding and how does it impact the overall corporate growth strategy? What are product content activation, product information management and product experience management? Why do all of these matter when it comes to building a robust commerce experience?In this episode, Rob Gonzalez, Co-founder and CMO of Salsify discusses great frameworks for building great brands, iconic brands and how they have used branding to grow and who are the new kids on the block that are using branding to achieve exponential scale. About the Speakers:Rob is the...
2021-03-0133 minGrowthCast by Jivox, the Leader in Personalized eCommerce MarketingCommunity-led Product Growth with Stack OverflowWhat is community-led growth and why does it matter? How does Stack Overflow think about its developer community? What are the best strategies to grow and retain a developer focused community?In this episode, Dr. Mihir Pathak, Chief Strategy Officer of Stack Overflow discusses what it takes to grow products organically via communities, why content matters, how developers think, and how CMOs and CPOs should think about growing their product and reach via a developer platform. About the Speakers:Dr. Mihir Pathak is the Chief Strategy Officer and member of the...
2021-02-2225 minGrowthCast by Jivox, the Leader in Personalized eCommerce MarketingKnow Your Customer (KYC) and Brand Differentiation for CMOsWhat is KYC and why is it important in the retail world? What strategies can CMOs employ to transform their brands?In this episode, Erik Lautier, former CMO of Francesca's and CDO of Bebe's discusses why is it important to connect the online and the offline worlds, how to invest in social commerce, how to use promotions for growth while preserving brand authenticity, why customer personas and personalization matters and how to think about attribution and return on ad spend (ROAS) with regards to marketing budgets and ROI.About the...
2020-12-0835 minGrowthCast by Jivox, the Leader in Personalized eCommerce MarketingBest Data and DTC PracticesWhat are the essential ingredients for a successful direct-to-consumer (DTC) selling? Data, more data, and DTC best practices. In this episode, Cristina Marinucci, Johnson & Johnson’s Head of eCommerce Insights and Analytics for North America speaks with Nimay Parekh about the best practices of handling large complex data sets and best hiring practices in data leadership. The conversation also focuses on the different models that large CPG and omnichannel brands are using to move towards direct to consumer (DTC), along with categories of success metrics and how to identify which ones are most effective for DTC st...
2020-11-0929 minGrowthCast by Jivox, the Leader in Personalized eCommerce MarketingFuture of Media and WFHWhat does the future of media look like post-COVID? What significant changes are occurring in the competitive landscape, and what opportunities are being created for streaming services providers? How are key players like Netflix, HBO, Roku and the like shaping the playing field? What are the consumption habits of the millennials? How valuable is contextual and authentic content? How important is the channel by channel measurement in omnichannel attribution? Listen to Ajinkya Joglekar, Head of eCommerce for Xfinity Comcast, and Nimay Parekh, our VP of Product & Growth and the host...
2020-11-0528 min