Shows
Mastervision® Podcast by Nina SeredaiPhD Research: How to Build a Company That Lasts?Today, I’m joined by Hani Soubra, a former BBC MENA director, university lecturer, a published author, and business consultant. Together, we explore a critical question: Why do companies die, and how can some outlast market shifts, leadership changes, and even their own founders? The statistics are staggering: the average lifespan of an S&P 500 company has dropped from 61 years in 1958 to just 18 years today. As for startups, 90% fail within their first decade. So how do you build a company that lasts?Hani shared his PhD research framework called "Think Legacy". It’s a true bluepr...2025-07-2548 min
Mastervision® Podcast by Nina SeredaiElite Athletes and Politicians Coach: Do This to Become a True High PerformerToday, I’m joined by Tracy Jones, a mind management coach and educator who works with elite athletes, politicians, high-performing leaders, and ultra-high-net-worth families.Together, we explored a contradiction of our modern world: on one hand, we strive to achieve high performance at work, which often leads to constant distraction through multitasking, stress, and even burnout; on the other hand, we preach work-life balance, mindfulness, and the importance of being present and still. There is always pressure, pressure we’ve created ourselves.In this episode, Tracy explains what high perf...2025-07-101h 03
Mastervision® Podcast by Nina SeredaiSustainable Tissues Brand Founder: What It Takes to Build an Eco Startup in DubaiToday, I’m joined by Sahar Karoubi, founder of Bambuyu — a sustainable tissue and toilet paper brand built in Dubai.Told by manufacturers she would fail, Sahar stayed true to her vision and turned an everyday product into a stylish, purpose-driven brand.In this episode, she shares how she built an eco-friendly business in the UAE, the challenges of launching a green product, and what it takes to be a female founder in a competitive market.Tune in to hear how sustainability, purpose, and resi...2025-06-1855 min
Mastervision® Podcast by Nina SeredaiExecutive Interim Manager: It is a Game-Changer for Businesses When You Need Impact, Not PoliticsHave you heard of executive interim management? Before this episode, I had no idea how powerful this niche leadership tool could be for companies facing business transformation, crisis management, or rapid market expansion.Whether your business is navigating a major transition, entering a new market, or urgently needs experienced leadership to avoid losing market share, an executive interim manager could be the secret weapon you didn’t know you needed.In this episode of the Mastervision® Podcast, I speak with Bohuslav Lipovsky, founder of CE Interim Management Group. After building a strong presence in Eastern Eur...2025-05-2954 min
Mastervision® Podcast by Nina SeredaiFrom Strategy to Belief: What Great Leaders Do DifferentlyWith the launch of Season 3, our Brands Through Stories podcast takes on a new name — Mastervision® — a name that reflects our purpose: to share sincere stories from around the world that help you see a meaningful future and take action toward it today.We begin this season with a powerful conversation featuring Alexander van 't Riet — former CEO of Mai Dubai Water, author of In Pursuit of Chocolate book, and a leadership coach. At the height of his career, Alexander was unexpectedly let go. Rather than crumble, he took his family on a 246-day trip around the world...2025-05-1352 min
Mastervision® Podcast by Nina SeredaiWorld Champion: Learn These Skills to Grow Your Business TodayAs a strategist, I thrive on creativity. I look for it everywhere — even in the least expected places. That’s exactly what happened with this episode. What started as a business discussion turned into a sincere and slightly philosophical conversation about the struggles entrepreneurs face - and an unexpected yet fascinating parallel between the fierce world of business and the world of ballroom championship dancing, with the incredible Valerie Kim.Together, we discussed and agreed that there are many skills we can learn from Valerie’s experience and from world championship dancers — skills that we, as entrepreneurs, can use t...2025-04-161h 01
Mastervision® Podcast by Nina SeredaiCrypto Exchange CEO: How Crypto is Really Changing the GameThink crypto is a scam? Or just too complicated? This episode might change your mind — or at least help you finally understand what it’s all about. In this episode, I’m joined by Reza Ghiasi, CEO of YEX, a new global crypto exchange, to demystify the world of cryptocurrency for those who don’t get it—or just don’t trust it.We break down:• What Bitcoin, altcoins, and meme coins actually are• How to create your own token (and why most fail)• The future of money and where crypto is really heading2025-03-2553 min
Mastervision® Podcast by Nina SeredaiNetworking Hacks: How to Make the Right ConnectionsToday, I am joined by Rachel Meuleman, a keynote speaker at top business events in the GCC and the founder of BizzAngels and The Bizz Advisors. Rachel has built a career around helping entrepreneurs network smarter, make connections that truly matter and grow their sales.Together, we break down how to choose the right business events, connect with the right people, read body language, and avoid common networking mistakes. Rachel also shares insider tips on using LinkedIn strategically, making a lasting impression, and following up effectively to turn conversations into real opportunities.2025-03-0549 min
Mastervision® Podcast by Nina SeredaiYour Ultimate Guide to Kickstart a Business in DubaiStarting a business in the GCC? Expanding from Dubai? Winning over investors? This special episode brings together the best insights from multiple expert guests, offering you a complete guide to navigating the business landscape of the UAE and beyond.We cover everything from attracting investment and building a strong network to developing a thriving corporate culture in Dubai, where people come and go. You’ll also hear key mindset shifts that can set you up for long-term success in the region.Whether you're launching, scaling, or thinking about the bigger picture, this episode is packed wi...2025-02-1227 min
Mastervision® Podcast by Nina SeredaiStartup: How to Get Noticed by an Investor Among 8,000 ApplicantsJoin me for an inspiring conversation with passionate startup founder and former Amazon top-performing manager, Allan Abbas, about his entrepreneurial journey. Allan left the corporate world to start his own business—not once, but twice. Now, he is launching a new venture in Saudi Arabia and has been selected from 8,000 applicants for the Antler startup incubation programme. From his experience at Amazon to creating successful business, Allan reveals how anyone can transform their life by thinking differently about company ownership, failure, partnerships, self-discipline and money. In this powerful discussion, we explore what it truly takes to build som...2025-01-1554 min
Mastervision® Podcast by Nina SeredaiLegal Expert: “I Can Give You The Solution In 5 Minutes And Save You Millions”Today, I am joined by the founder and president of the Emirates Legal Network, as well as a managing partner at Elnaggar and Partners – Ahmed Elnaggar. Together with Ahmed, we discussed how lawyers can turn time into money, how to stay confident and composed under real pressure during tough negotiations, and how to use the power of words to get what you want. Ahmed shares his extensive experience in legal practice and explains how thinking differently about competition can help elevate any industry. This episode is packed with insights that we, as entrepreneurs, can learn from lawyers and apply to...2024-12-2451 min
Mastervision® Podcast by Nina SeredaiHumanising Heavy Industry: The Emirati Woman’s StoryThroughout my life in Dubai and working with inspiring women from this region, I have always seen Arab women as strong, inspirational, intelligent, and dignified. There is something truly magical about them; they combine genuine femininity with strong leadership and power - qualities traditionally associated with men. Unfortunately, there are still many stereotypes that exist about Arab women, particularly those from the Gulf. So, it was my pleasure to challenge some of these misconceptions by inviting an incredible Emirati woman, Maitha Shuaib, to share her story.Maitha's hard work and dedication to her career have taken her...2024-12-0638 min
Mastervision® Podcast by Nina SeredaiWhy Do CEOs Fail?Recently, I came across a statistic indicating that the global turnover rate of CEOs, depending on the industry, is around 15% – a staggering figure that is only increasing. From my own experience, I’ve seen how this turnover, coupled with the immense stress involved, impacts not only the CEOs themselves but also their teams and entire companies. So, why is this happening more frequently? What are the reasons behind it? Together with my guest, Navid Nazemian, the world’s No.1 executive transition coach and international bestselling author, we explore why the life of CEOs is so stressful today. Navid s...2024-11-0658 min
Mastervision® Podcast by Nina SeredaiBringing Humanity Back to the WorkplaceI hope this podcast becomes a therapeutic tool, as well as an inspirational and motivational platform for you—just as it has been for me. Meeting and talking with remarkable people who have overcome challenges and achieved success in their professional journeys helps me realise that I’m not alone in facing life’s complexities. It reminds me that there are always people to learn from.This episode is for anyone going through difficult times in their career or workplace. I want you to know that you’re not alone and that it’s perfectly fine to open up an...2024-10-2149 min
Mastervision® Podcast by Nina SeredaiCan Love and Business Coexist?Combining marriage and business is a journey filled with both challenges and rewards. In this episode, we explore what happens when two worlds—personal relationships and professional ventures—intersect. My guests, Will and Manuela, share their experience of running a hospitality business together and finding the balance between maintaining both their family and their company.From learning how to work as equal partners to navigating the blurred lines between personal and business life, Will and Manuela open up about the lessons they’ve learned along the way. If you’ve ever wondered whether love and business can truly co...2024-10-011h 00
Mastervision® Podcast by Nina SeredaiPR Tactics for the Middle East MarketRunning a business today can feel like a roller coaster—one moment you're on top, and the next day, because of cancel culture, nobody wants to talk to you. PR has become an essential tool for business owners' survival and success. I'll be the first to admit I've neglected PR for years, but now I realise just how critical it is.In this episode, I'm excited to have Alistair Crighton, a highly experienced PR expert with over two decades of experience in the Middle East, joining me. We'll cover everything from the basics of PR and its co...2024-09-0958 min
Mastervision® Podcast by Nina SeredaiHow to Stop Time and Find True PeaceThis episode was inspired by my personal experience. Today, the idea of being a highly effective person is incredibly popular, especially among entrepreneurs eager to achieve it all: building a successful business, engaging in regular exercise, and spending quality time with family. Not long ago, I believed I was excelling at all of this—hitting every target and feeling super productive. But my wake-up call came when I was having tea with my mom. I realised I couldn't understand what she was saying. I couldn't focus, my mind was everywhere, except with her in the present moment. Whenever I tr...2024-08-1753 min
Not a life sentenceNina Seredai-Udalova - Episode 27Today, I had the utter pleasure of chatting to Nina Seredai-Uladova who is the founder and CEO of Ninth Space, a company based in Dubai. Ninth Space focuses on providing advanced solutions and services in the fields of technology and digital transformation. The company is known for its innovative approach to harnessing technology to solve complex business challenges and drive growth.
Under Nina's leadership, Ninth Space has gained recognition for its expertise in creating cutting-edge digital solutions and its commitment to pushing the boundaries of what technology can achieve in various industries. Nina's role involves guiding the...2024-08-1541 min
Mastervision® Podcast by Nina SeredaiHow to Attract Investors in Dubai?The GCC countries, including the UAE, are rapidly emerging as global business hotspots. Did you know that nearly 7,000 high-net-worth individuals are expected to move to the UAE in 2024? This influx of wealth is attracting entrepreneurs from all over the globe, eager to find investors for their businesses. The quest for investments has truly become a modern-day treasure hunt.I've invited seasoned financial advisor David Linklater to guide us on this exciting journey to the treasure. David has a wealth of international experience; he has lived and worked in Southeast Asia, the USA, Europe, and the Middle East...2024-07-1952 min
Mastervision® Podcast by Nina SeredaiFrom CEO to Entrepreneur. Insights from the Ex-CEO of Virgin Megastore & Net-a-PorterThe Middle East is booming, with new ventures opening every day. More and more people are considering changing their careers and leaving corporate jobs to embark on their journeys as entrepreneurs, hoping to gain more freedom. This is exactly what happened with my guest, Nisreen Shocair, former CEO Middle East of Net-a-Porter and Virgin Megastore. She left her stable and successful corporate career to become an entrepreneur, realising that it is not as easy as it seems and finding joy in supporting people through her businesses and public speaking. This episode is full of insights fo...2024-06-2151 min
Mastervision® Podcast by Nina SeredaiHow to Succeed as a Businesswoman in DubaiI'm blessed to be surrounded by incredible women who successfully built their careers and businesses in the Middle East, particularly in Dubai. Through my podcast, I hope to inspire you with their stories to explore opportunities for your own endeavour and learn about the mindset that helps grow and advance yourself. My today's guest, Mania Merrikhi, is the best choice for this purpose. Mania was recently listed among the 50 most inspiring women in the Middle East. She is a Deputy CEO of D&B Properties, an entrepreneur and my client who became my friend. Mania shared her e...2024-05-3142 min
Mastervision® Podcast by Nina SeredaiSecret Sauce for Successful F&B BusinessGCC countries have become lands of opportunity for many entrepreneurs looking to open new ventures or expand in this region. Today, the Food & Beverage industry is one of the hottest yet most competitive and saturated industries. Did you know there are about 26,000 F&B establishments in the UAE, with 13,000 in Dubai alone? However, experts say the market still has potential for new outlets, not only in the UAE but also in Saudi Arabia and other GCC countries. In this episode, I had a great conversation with Will Odwarka, who has over 30 years of experience in the F&B...2024-05-0852 min
Mastervision® Podcast by Nina SeredaiHow to Build a Resilient Career in the AI Era?Recently, I've been hearing more and more concerns from those around me regarding the state of the world and our future. There's a common feeling that time is flying by and the world is changing so rapidly that it's difficult to keep up. Every day, we're bombarded with messages about the challenges of the future in the era of AI, distressing reports about jobs that will be outdated in the next five years, and advice to learn new skills, be empathetic, and diversify our careers. However, it can be challenging to know how to do it. How can we...2024-04-1248 min
How to Survive and Thrive#Nugget 36 - How to develop clarity in your business - Nina Seredai-UdalovaDeveloping clarity will help you through those challenging experiences in business. A must-listen nugget from Ninth Space Founder, Nina.2024-04-0701 min
Mastervision® Podcast by Nina SeredaiHow to Be Successful in the Middle East MarketPlease welcome my new episode created in collaboration with the Middle East Council of Shopping Centres & Retailers.I meet many entrepreneurs who want to enter the growing GCC retail market or expand their business within this region. In this special episode, I dived into an engaging conversation with David Macadam, a top-tier retail expert in the MENA Region with 40+ years of experience. David covered various interesting topics, including how to become a strong player in the industry, how to prepare your business for high competition, and how to succeed in the market. We reviewed the p...2024-03-2755 min
Mastervision® Podcast by Nina SeredaiWomen in Business: Special EpisodeOn the eve of International Women's Day, I'm honoured to shine a spotlight on the incredible women entrepreneurs that I've had the privilege to know and work alongside. Their purposefulness, creativity, and brave spirit inspire and motivate me in life and business.In this special episode, I've collected for you their personal stories, challenges, and advice. I hope you will be as inspired as I am.And, of course, happy International Women's Day 2024! To all the women reading it: thank you for your courage, your wisdom, and your endless contributions to our world!______2024-03-0536 min
Mastervision® Podcast by Nina SeredaiCoaching For Leaders: The Power Of EmotionsI met my incredible guest, psychologist and executive coach Hayssam Alamine, a while ago when working on one of my projects. We've been trying to arrange a podcast recording for quite some time, but it happened only now and apparently for a reason. Currently, there is a period in my life when emotions overwhelm me, and I am trying to figure out how to manage them and stay focused on what is important in life.Our conversation turned out to be incredibly enlightening and supportive for me. Hayssam shared his inspirational story of how a difficult period...2024-02-0942 min
Mastervision® Podcast by Nina SeredaiMetaverse: An Innovative Approach to EducationEvery day, more and more people, including kids, are venturing into the Metaverse. To be honest, as a parent, I get stressed whenever I see my kids with an iPad in their hands and going online. What are they doing there? Why are they wasting their time?In this episode, along with the founder of Open MetaKids Club, Aygul Kupcova, we explore how we can transform our kids from consumers of online information into creators of online content. We discuss the benefits and positive impact of the Metaverse and have an insightful conversation with a new generation...2024-01-2433 min
Mastervision® Podcast by Nina SeredaiUnveiling the Truth About LuxuryDubai market is booming and attracting more and more entrepreneurs willing to catch their own luck. When you’re driving around Dubai, you can see the offerings of new and new luxury products or experiences nearly everywhere. On one hand, it gives the impression of an opulent lifestyle and limitless opportunities to make money. However, on the other hand, “luxury" scooters, sandwiches, etc. devalue the genuine meaning of the word “luxury”. In today’s world, this word has been overused in pursuit of profits. Where are we going with that? What is the reality of luxury busin...2023-11-2237 min
Mastervision® Podcast by Nina SeredaiUnlock Your Business Potential With CollaborationsIn today's world, terms like partnership, collaboration, co-creation, and co-production have become increasingly common. The Saïd Business School at the University of Oxford emphasizes that partnership and collaboration must be foundational pillars of every company's business strategy to succeed in the future. But what are the ingredients for a successful collaboration? How can we translate words into actions and produce valuable business outcomes?In this episode, I am delighted to have my friend Rachel Meuleman, a Global Collaboration Strategist, who will answer these questions and provide tips for entrepreneurs seeking growth through partnership and co...2023-08-1629 min
Mastervision® Podcast by Nina SeredaiSecrets of Successful Business PartnershipThis topic holds a special place in my heart due to my own recent experience with a business partner. While my relationship with my ex-business partner ended painfully after eleven years of building a company together, I dedicate this episode to him. I am very thankful to him for the knowledge he shared with me, for all the great times we had together, and for all the difficult times when we supported each other. I still believe in partnership as a powerful tool to create a better world and better companies.To discuss this important topic, I...2023-08-0335 min
Mastervision® Podcast by Nina SeredaiWhy Empathу is Crucial For Leaders?I meet a lot of business leaders, some of whom are great people who care about their employees. They are inspirational and understand the value of company culture. Unfortunately, there is still a significant number of business leaders who are solely driven by financial results. For them, people are merely a means to achieve their goals. What does the future hold for those leaders? Why are empathetic leaders more sustainable and likely to be successful in the future? What skills are necessary to be a truly sustainable leader? In this episode, I had a great discussion with C...2023-07-1926 min
Mastervision® Podcast by Nina SeredaiScale Your Business Without StressI've noticed that in recent years, the stress of running a business has been increasing to the point where I constantly feel busy and unable to switch off. Have you experienced the same feeling? In this episode, I have invited Vic Baretto, an entrepreneur with extensive experience in helping entrepreneurs run and scale businesses without stress, to share his secrets on how to grow a company and have a peaceful life.Listen to to discover and learn how to build a sustainably scalable business.______Follow our Mastervision® Podcast on YouTubeS...2023-07-0546 min
Mastervision® Podcast by Nina SeredaiHow Big Vision Drives BusinessIt's truly fascinating how life can sometimes change our plans and reshape our visions. This was the case for my new guest, Vuk Zlatarov, the founder of Poddster - a network of podcast production studios. When he started this business, his goal was to establish a stable company that relied on technology rather than people. However, along the way, people became the heart of his business vision.Watch the episode to discover how a grand vision can transform a business, inspire people to believe in you, and embrace your idea.______Follow our 2023-06-1930 min
Mastervision® Podcast by Nina SeredaiCreating Your Life StrategyWhen I first saw the Instagram account of this beautiful woman – my guest Anna – I was very inspired by her vision in life. She is a strong advocate for women's empowerment and a founder of the online educational platform WE University. We discussed the problems and challenges that women face today. Anna also shared her concept of a life strategy that can help people make their lives more meaningful, fulfilling, and successful.Listen to the episode to discover practical advice on building a strategy for your life.______Follow our Mastervision® Podcast on YouTube2023-06-0136 min
Mastervision® Podcast by Nina SeredaiTips For StartupsMy fantastic guest Chris Browne was a Global Retail Director at the famous clothing brand Ted Baker for 30 years. Today his passion is mentoring startups and transferring his extensive knowledge in business and retail. Through this interview, Chris shares his practical advice to all aspiring entrepreneurs across the following topics:▪️How to work with people in a positive and productive way?▪️What is important for a modern leader?▪️What are the crucial things that startups need to know?▪️How to be open-minded in management?▪️How to take risks and experiment in business?▪️What to choose...2023-05-1023 min
Mastervision® Podcast by Nina SeredaiBusiness Therapy: How To Stay Away From Toxic RelationshipsHave you ever had one of those relationships with a business partner, colleague, or client that leaves you feeling drained and lacking motivation? Toxic relationships can be a real energy drain; unfortunately, they can happen to anyone. I've experienced this myself, so I reached out to my friend and business advisor, Rachel Meuleman. Rachel is an expert at helping entrepreneurs create problem-solving strategies that allow them and their companies to grow. In this episode, Rachel and I dive into an actual business therapy session to explore what makes my relationship with a client toxic and how to f...2023-04-2131 min
Mastervision® Podcast by Nina SeredaiConnection Before Correction or How To Be a Good ParentI have two beautiful kids who are my world, and as a parent myself, I know firsthand how inspiring and complicated this role can be. That's why I'm excited to introduce you to Sylvie Ebert, founder of Connected Parenting, a purpose-driven company that specialises in helping parents find balance and provides insightful parenting advice.In this episode, Sylvie will share her experience and expertise in building a strong connection with your children and creating a brand that empowers parents to be happy. Whether you're a parent or not, I believe you'll find her insights helpful and inspiring.2023-03-2935 min
Mastervision® Podcast by Nina SeredaiHow to Build a Global Brand. Story From the Founder of ReebokIn this episode, I had the amazing opportunity to speak with Joe Foster, who, along with his brother, founded a UK family-based firm in 1958 that went on to become the world's number one sports shoe brand and remains among the top 10 sportswear companies. Our conversation is both heartwarming and informative, as we discuss the difficulties, joys, and mindset needed to achieve that level of success. It's a great episode for anyone looking to build a legacy.______Follow our Mastervision® Podcast on YouTubeSubscribe on...2023-03-0850 min
Swenglanese - talking business in the UAEEpisode 79 - Nina Seredai-Udalova - Founder of Ninth SpaceOn this episode of the podcast Barry had a chance to speak with a long term resident and business owner Nina Seredai-Udalova - Nina is the founder and managing director of Ninth Space. After finally getting our diaries to co-ordinate Nina shares her entrepreneurial journey from the early days of starting a business in the UAE and how things have changed drastically.
As a female entrepreneur starting out back in the day, she had a completely unique experience of setting up her first business and moving things forwards. Just getting her first office is a story of r...2023-02-2749 min
Mastervision® Podcast by Nina SeredaiSharing Wisdom: Life Lessons For EntrepreneursThis episode is an endearing story of men who spent 28 years attempting to build a great business, having success and each time failing temporarily. His life journey turned him down from being a young millionaire to working as a cleaner at the factory for £5 an hour. Today he is building a purpose-driven community and a new type of media company – One Golden Nugget. Steven Foster is one of the wisest people I know. I hope our conversation will bring you some nuggets of wisdom and support you on your way to success.______Follow our Ma...2023-02-0834 min
Mastervision® Podcast by Nina SeredaiProtect Your Children in the Digital WorldThis episode is not a typical Brands Through Stories podcast. It is more than just a successful business story. It is a story of a fantastic initiative called "Beat The Cyber Bully" that protects our kids. As a mother of two beautiful children, I couldn't miss the opportunity to share it with all of those who have kids. Discover the endearing journey of Barry Lee Cummings about how a crisis can become a turning point for growth and learn more about cyber safety for your children.Beat The Cyber Bully links:https://beatthecyberbully.ae https://T...2023-01-2449 min
Mastervision® Podcast by Nina SeredaiHow to Build a Team For Business SuccessDid you know that 65% of startups fail because they don’t have the right team in place? Your people are your power in business. But how to create the right team that will make your company thrive? Listen to this episode to discover!______Follow our Mastervision® Podcast on YouTubeSubscribe on platforms to get new episodes early: YouTube Music Apple Podcasts Spotify 2022-12-2034 min
Voice on Demand - Retail Podcast by MECS+REpisode 64 - Brands and StrategyTogether with our long time member Nina Seredai-Udalova, we dive into the reality of the importance of brand purpose and strategy. Nina is the Founder and Managing Director of Ninth Space, a brand strategy and design company which over the years have helped hundreds of companies globally.2022-12-1629 minVoice on Demand - Retail Podcast by MECS+REpisode 64 - Brands and StrategyTogether with our long time member Nina Seredai-Udalova, we dive into the reality of the importance of brand purpose and strategy. Nina is the Founder and Managing Director of Ninth Space, a brand strategy and design company which over the years have helped hundreds of companies globally.2022-12-1629 min
Mastervision® Podcast by Nina SeredaiPersonal BrandingAll you need to know about personal branding for entrepreneurs. In this episode, Maria Azarenok – a great expert with 1k+ successful cases in the field of personal branding and a top YouTube business blogger with 170k+ subscribers – will explain how to build a personal brand, even if you don’t want to share your personal life. This episode will hopefully provide you with fresh perspectives and the inspiration to push yourself and your company to greater heights. Enjoy!By the way, it’s Maria’s first interview in English, so you can see a beautiful example of overcomi...2022-12-0644 min
Lyve TalksThe power of brandingIn this episode, Karim interviews Nina Seredai-Udalova, Founder and Managing Director of Ninth Space. Nina has extensive experience in the design industry and is skilled in Business Planning and Business Strategy as well as Brand Development and Brand Strategy.Nina differentiates between marketing and branding, and addresses the role of vision in the latter. She discusses common mistakes made by businesses when creating a brand and gives businesses tips on how to find their purpose, create an impactful brand and loyal customers.2022-12-0536 min
Mastervision® Podcast by Nina SeredaiHow to Overcome a Fear of FailureDo you know this fear of failure when you start an enterprise: what if it doesn't work out? However, business and personal development are impossible without new beginnings and experiences. Watch the new episode, get some entrepreneur motivation, and learn from our guest who has gone from his own company to employment and again starting a business.______Follow our Mastervision® Podcast on YouTubeSubscribe on platforms to get new episodes early: YouTube Music Apple Podcasts Spotify 2022-11-2129 min
Mastervision® Podcast by Nina SeredaiBusiness Tips from the Middle EastThe recall of the most helpful business tips and insights from the previous episodes:▪️ Being a Businesswoman in the Middle East with Bayan AlOtaibi▪️ Brand Strategy is Your Power in Business with Wael El Barbary▪️ How to Succeed in Luxury Business with Ksenia Ternyuk▪️ How to Differentiate Your Product with Daniela Rossi▪️ The Story of a Purpose-Driven Brand with Katerina PapatryfonTake a look at business development from the Middle East perspective.Please enjoy and give me your feedback.______Follow our Mastervision®...2022-11-0120 min
Mastervision® Podcast by Nina SeredaiThe Story of a Purpose-Driven BrandEvery business starts with an idea. But it is just an idea. Unless you get the right team, the right action around it, and the right story for your brand – nothing will happen. In this episode, you will find a story of a truly purpose-driven brand from the Middle East – SPROUT. Is it hard for a startup to attract investors? What kind of people to take on the team? What mindset does the entrepreneur need for success? SPROUT Co-Founder & CMO Katerina Papatryfon will share her entrepreneurial experience with its challenges, achievements, and prospects.______Follow our 2022-10-1225 min
Mastervision® Podcast by Nina SeredaiHow to Differentiate Your ProductMany businesses today face challenging times—the market is oversaturated with supply, and, therefore, strong competition exists. A product is just a commodity, so there is always a substitute for it. How to make your product stand out in the market and drive sales? What can help you create an emotional connection with the customer? In this episode, you will find answers from Daniela Rossi – Buying & Merchandising Retail Consultant with more than 20 years of experience.______Follow our Mastervision® Podcast on YouTubeSubscribe on platforms to get new episodes early: YouTube Music...2022-10-0220 min
Mastervision® Podcast by Nina SeredaiRunning a Podcast: Tips for BeginnersCreating content helps businesses interact with their customers, build a strong emotional connection with them and develop the brand. Today, podcasts are one of the popular ways of content creation. How to start a podcast? How to monetize a podcast? Does podcast production require a big team? A b2b marketeer and professional podcaster – Larisa Varlamova – will give valuable tips for beginners in podcasting.______Follow our Mastervision® Podcast on YouTubeSubscribe on platforms to get new episodes early: YouTube Music Apple Podcasts Spotify 2022-09-1519 min
Mastervision® Podcast by Nina SeredaiHow to Succeed in Luxury Business?What is it to work for these big luxury brands? What is it to build your own brand, and what do you need to grow the brand? A Luxury Retail Expert with more than 15 years of experience – Ksenia Ternyuk – will share tips on how to reach customers’ satisfaction and loyalty and take place in people’s hearts.______Follow our Mastervision® Podcast on YouTubeSubscribe on platforms to get new episodes early: YouTube Music Apple Podcasts Spotify 2022-08-2924 min
Mastervision® Podcast by Nina SeredaiBrand Strategy is Your Power in BusinessWhat is a brand? How can brand strategy help businesses grow? Why is branding important for startups at the beginning of their business journey? In the second episode, my guest, Wael El Barbary – Executive Director Asset Management, Non-Residential Assets at SODIC and ex-Retail Portfolio General Manager at ALDAR Properties, will answer these and other business development questions. Discover the brand power and use it for your business.______Follow our Mastervision® Podcast on YouTubeSubscribe on platforms to get new episodes early: YouTube Music Apple Podcasts Spotify 2022-08-1629 min
Mastervision® Podcast by Nina SeredaiBeing a Businesswoman in the Middle EastThe first episode – Being a businesswoman in the Middle East – is an interview with a founder of several companies in Saudi Arabia and UAE, Bayan AlOtaibi. Is it challenging to be a woman entrepreneur in the Middle East? Bayan will answer stereotypical questions that people outside the region have and share her journey in business.______Follow our Mastervision® Podcast on YouTubeSubscribe on platforms to get new episodes early: YouTube Music Apple Podcasts Spotify 2022-08-0122 min