Shows
Marketing News CanadaThe Deal is Just the Start: How to Turn Sponsorship into StrategyIn this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Nithya Ramachandran, President and CSO at T1, a full-stack sponsorship and experience agency. Together, they unpack why modern sponsorships are more than logo slaps and check-writing, they’re strategic growth levers built on trust, collaboration, and meaningful activation.Nithya breaks down how brands can use partnerships to reach audiences in ways media alone can’t, why asking “why” is a marketer’s most powerful tool, and how the best campaigns are built on shared values, not just shared budgets.If you’ve ever wond...
2025-11-0622 min
Media People PodcastEpisode 131 - T1 President & CSO - Nithya RamachandranEpisode 131 of the Media People Podcast is LIVE with T1 President & CSO, Nithya Ramachandran. We chat:
🎯 Growing up in Toronto, India, and Edmonton
🎯 The blueprint to getting a promotion
🎯 Consulting during the Alberta energy boom
🎯 Pivoting from consulting to marketing
🎯 Why you might be someone’s ayahuasca
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Views expressed by participants are personal.
2025-10-281h 10
Coachful Coaching Leadership PodcastCoachful Clips: Bust the Lid Off Your LeadershipListen to the full episode with Nithya Ramachandran:Apple: https://podcasts.apple.com/ca/podcast/coachful-coaching-leadership-podcast/id1682682151?i=1000677963282Spotify: https://open.spotify.com/episode/6G2AQDwGK9VxQy0SWeY6gb?si=WV2s1yV0QQWwAKMkG3CYvA
2025-07-1702 min
Coachful Coaching Leadership PodcastCoachful Moments: This Trait Separates Real LeadersListen to the full episode with Nithya Ramachandran:Apple: https://podcasts.apple.com/ca/podcast/coachful-coaching-leadership-podcast/id1682682151?i=1000677963282Spotify: https://open.spotify.com/episode/6G2AQDwGK9VxQy0SWeY6gb?si=WV2s1yV0QQWwAKMkG3CYvA
2025-07-1014 min
INspired INsider Podcast[Top Agency Series] Building Authentic Brand Communities With Nithya RamachandranNithya Ramachandran is the President and Chief Strategy Officer at T1, a full-stack sponsorship marketing agency. With over two decades of experience, she specializes in sponsorship marketing, strategy, and purpose-led partnerships. Nithya has held leadership roles at organizations such as PwC, Edelman, and National Public Relations. She holds a Bachelor of Commerce in international business and strategic management from the University of Alberta. In this episode… Brands today face a crowded, noisy marketplace where audiences are increasingly fragmented and traditional advertising struggles to break through. The challenge isn't just building awareness — it's about fostering meaningful comm...
2025-03-1943 min
Coachful Coaching Leadership PodcastThe Untapped Power of Underestimated Audiences with Nithya RamachandranIn this episode, we chat with Nithya Ramachandran, President and Chief Strategy Officer of T1, a sponsorship marketing agency. We discuss the concept of 'underestimated audiences' and how this term reflects the need for businesses to recognize the potential of diverse groups.
Nithya challenges the notion of imposter syndrome, arguing that it is a reaction to an oppressive environment rather than a personal failing. The conversation also explores the importance of community, equity, and the need for leaders to embrace vulnerability and courage in their roles.
Nithya shares her personal experiences and insights on navigating...
2024-11-2336 min